Tag Archives: TVN

Prime Focus Technologies launches CLEAR® AI Reframe and enhances CLEAR® AI Discover with Chat GPT


Game-changing AI modules that will revolutionize Social Media content creation will be showcased at NAB 2023

LOS ANGELES, March 30, 2023 /PRNewswire/ — Prime Focus Technologies (PFT), the creator of AI-powered technology solutions for the Media and Entertainment (M&E) industry, is excited to showcase two AI modules designed to enable businesses to create social content more efficiently, increase engagement, and ultimately drive growth: CLEAR® AI Reframe and CLEAR® AI Discover.  

CLEAR® AI Reframe eliminates the time-consuming process of resizing videos for different social media apps. This innovative module enables companies to convert horizontal videos automatically and accurately into square and vertical formats, saving time. With CLEAR® AI Reframe, you can effortlessly generate compelling content variants for social media apps like Facebook, Instagram, Snapchat, and YouTube, significantly reducing your lead time and unlocking revenue opportunities. 

CLEAR® AI Discover is enhanced by Chat GPT and serves as a co-pilot for social media content creators. It uses CLEAR® AI to gather information across your content, harnesses the power of PFT’s patented Machine Wisdom that puts content in context for better quality data, and leverages Chat GPT to come up with unprecedented creative possibilities. Put CLEAR® AI Discover to work, unleash creativity, and unlock productivity! ‘Create,’ ‘curate,’ and ‘connect with your audience’ like never before on social media.

“Social media is no longer used for promotional purposes alone; it is fast becoming a key revenue generator for enterprises,” said Murali Sridhar, Senior Vice President and Global Head of Product Management. “Our customers now needn’t, by default, fit a horizontal video into a vertical frame or spend manual effort resizing it. Instead, they can let CLEAR® AI help them create compelling content and let Reframe transform it natively before publishing it.” 

Join us at NAB 2023 for a demo of CLEAR® AI Reframe and Discover at W1755.

To schedule a meeting with us, click here.    

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR®, for the Media & Entertainment industry. It offers streaming platforms, studios, and broadcasters transformational AI-led technology and media services powered by the Cloud that help them lower their Total Cost of Operations (TCOP) by automating their content supply chain. PFT works with major companies like Walt Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Hearst Television, Warner Media, PBS, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Showtime, HBO, NBCU, TERN International, Disney+ Hotstar, BCCI, Indian Premier League and more.

For more information, visit www.primefocustechnologies.com

Press Contacts:
T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com

LG Display’s 65-inch OLED TV Panel Received Carbon Footprint Certification from the Carbon Trust

SEOUL, South Korea, March 19, 2023 /PRNewswire/ — LG Display, the world’s leading innovator of display technologies, announced today that its 65-inch OLED TV panel earned the Product Carbon Footprint Certification from the Carbon Trust. With this achievement, the company’s OLED panel further solidified the company’s leadership in the OLED industry.

LG Display’s 65-inch OLED panel received this recognition from the Carbon Trust by meeting the global standard (PAS 2050) on GHG (Greenhouse Gas) emissions throughout the entire product life cycle. The Carbon Trust is a global climate consultancy driven by its mission to accelerate the move to a decarbonized future, and its Product Carbon Footprint Certification is one of the most internationally recognized environmental certifications.

LG Display’s self-emissive OLED TV panel requires no backlight, which allows the panel to significantly reduce the use of plastic materials by up to 90% compared to LCD panels and to improve recycling rate to 92.7% by raising the use of iron and metal materials. The company’s OLED TV panel previously received Eco Product Certification from SGS, a Swiss-based global leader in inspection, for excelling in terms of environmental friendliness in four categories: Recycling, Hazardous Substances, Resource Efficiency and Energy Efficiency.

The company further improved its OLED TV panel’s energy efficiency this year by 22% compared to previous panels through its newly-unveiled META Technology, which combines a ‘Micro Lens Array (MLA)’ technology that maximizes light emissions with ‘META Booster,’ the company’s exclusive brightness-enhancing algorithm. LG Display’s OLED TV panel is also widely recognized for emitting the lowest blue light in the industry while providing users with the best flicker-free viewing experience.

Meanwhile, LG Display has introduced its ‘Life Cycle Assessment (LCA)’ system in 2021 to comprehensively evaluate every environmental impact created during a product’s life cycle. Through this new initiative, the company successfully reduced its total use of materials and parts and minimized greenhouse gases and power consumption during manufacturing, while developing products with lower power consumption and reducing waste during the disposal stage.

“We aim to enhance the eco-friendliness and competitiveness of our OLED TV panels by incorporating environmentally sustainable technologies into LG Display’s unmatched technological expertise” said Kwon-shik Park, Vice President of Foundation Technology Laboratory at LG Display.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world’s leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 70,707 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.

Media Contact:

Joo Yeon Jennnifer Ha, Manager, Global PR Team
Email: hjy05@lgdisplay.com

Jean Lee, Team Leader, Global PR Team
Email: jean.lee@lgdisplay.com

Three-Body and Other Excellent Programs Are Unveiled at FILMART, and Tencent Video Promotes International Communication of Chinese Culture

HONG KONG, March 17, 2023 /PRNewswire/ — The 27th Hong Kong International Film and TV Market (FILMART) was unveiled on March 13. Tencent Video participated in the exhibition with excellent film and television programs. By holding a content promotion workshop and setting up exclusive exhibition areas, Tencent Video exhibited the rich high-quality content on the platform, attracting the attention of producers, distributors, investors and industry representatives from all over the world. On March 14 afternoon, Tencent Video held a special event to promote its content.

During the event, Tencent Video introduced the platform’s diversified content strategy in TV series. In particular, “Three-Body” was adapted from the novel of the same name which won the Hugo Award, the highest award in the science fiction industry. As soon as it was aired, the drama has been highly received by global audiences as “the new peak of Chinese science fiction drama”, becoming a new benchmark for Chinese science fiction dramas to go overseas. The TV series also included “Where Dreams Begin”, “Hao Shi Cheng Shuang”, “Trio In Chengdu”, “Sword and Fairy 6”, as well as “Out of the Yu Men”, “The Longest Promise” and “Amidst a Snowstorm of Love” adapted from popular novels.

Meanwhile, Tencent Video also showed premium content in various genres, including animation, variety show, documentary, children’s programs, etc. As the top domestic animation platform, Tencent Video platform fully meets the needs of different users through a wide range of programs such as “Soul Land”, “The King’s Avatar”, “Blades of the Guardians”, “Swallowed Star”, “Ling Long“, and “Left-Hand Layup!”, as well as “Shrouding the Heavens“, China’s first animation completely produced in Unreal Engine 5, and “Honor of Kings“, the game’s first official animation drama. In addition, high-quality content of Tencent Video’s variety show, documentary and child channels were also demonstrated and attracted wide attention, including “Fifty Kilometers of Taohuawu”, “Rock & Roast 5”, “the Potala Palace”, “Once Upon a Bite 5”, “Monsters in the Forbidden City” and “Comic Wonder”.

In recent years, Tencent Video has been committed to exploring the overseas market while consistently expanding the domestic market, which became a part of its strategic deployment. From 2017 to 2023, Tencent Video continues to export hundreds of films, TV dramas, variety shows, documentaries and cartoons to TV stations and streaming media platforms worldwide, covering more than 200 countries and regions overseas. For example, the TV drama “Three-Body” has been successfully distributed to Hong Kong, Macao, Japan, South Korea, Vietnam, Russia, America, Europe, the Middle East, Oceania, India and other regions. On YouTube, over 7 million viewers watched the TV Drama “Three-Body“. On WeTV, the average daily view number ranked top 1 in North America. On IMDb, the highest score of a single episode reached 9.9.

As a leading online video platform in China, Tencent Video always has firm confidence and maintains its investment in high quality and high value content. Adhering to the content values of “high quality, positive energy, innovation and youth”, its diversified high-quality content actively responds to the constantly upgrading user needs. With the mission of delivering Chinese culture to the world, Tencent Video proactively uses its own platform to go overseas and promote diverse international cooperation, telling China stories and spreading China’s voice. As a result, it has become a force to be reckoned with in promoting Chinese culture in the international arena.

TiVo and Amlogic Introduce TiVo OS Integration on Chipsets for Smart TVs

Pre-Integrated 4K and 2K Chipsets Give TV OEMs a Faster and Cost-Effective Way to Deploy a Turnkey Smart TV OS Powered by TiVo

SAN JOSE, Calif., Jan. 10, 2023 /PRNewswire/ — TiVo, the company that brings entertainment together and a subsidiary of Xperi Inc. (XPER: NYSE), and Amlogic, a leading fabless semiconductor company, announced today that they have pre-integrated TiVo® OS on Amlogic T962D4 and T950D4 chipsets for the U.S. and European markets.

Despite a billion smart TVs in use today and growing, TV original equipment manufacturers (OEMs) are under immense pressure to rapidly respond to consumer price sensitivity in a low-margin smart TV market and often lack the scale to develop the content relationships necessary to build their own proprietary platforms.

TiVo OS is a first-of-its-kind independent media platform that gives TV OEMs significantly more control over the user experience, access to critical content service providers, and a profitable partnership model. TV OEMs participate in an open, independent and multi-platform solution, driving TV demand and viewership.

By choosing an Amlogic 4K or 2K smart TV chipset with TiVo OS pre-integrated, TV OEMs benefit from the combined scale and support of critical technology providers, hardware suppliers and advertisers. The cost-effective turnkey solution deploys the award-winning TiVo OS across their smart TV product lines with the global and local video content services consumers require.

“Smart TVs Powered by TiVo are at the forefront of innovation, providing new ways for consumers to enjoy TV with easy setup, an award-winning personalized experience and natural voice navigation,” said Benjamin Maughan, general manager of smart TV media platform at Xperi. “By working with the team at Amlogic and other mutual smart TV ecosystem partners, we can offer a turnkey, cost-effective and market-ready TV OS and progress towards our goal of becoming a leading independent TV OS platform supplier.”

James Xie, senior vice president of corporate business strategy at Amlogic said, “Working with Xperi to integrate TiVo OS on Amlogic 4K and 2K chipsets will make it easier and faster for TV OEMs to deliver a great multimedia experience to U.S. and European consumers. We believe that the industry will benefit from a partner-oriented, independent media platform that provides the necessary scale, both in technology and content, to satisfy the global media landscape.”

About TiVo

TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.

About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced®, an IMAX and DTS partnership, are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.

Xperi, DTS, HD Radio, Perceive, TiVo, and their respective logos are trademarks or registered trademarks of Xperi Inc. or affiliated companies in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

About Amlogic

Amlogic is a world leading fabless semiconductor company that specializes in the design, development and application of high-performance, multimedia system-on-chip (SoC). As a result of our cutting-edge technologies and best-in-class solutions, we have actively expanded into new areas including smart vision, wireless connectivity and automotive electronics, ushering in a new era of smart life.

By providing complete turnkey solutions in combination with industry-leading software and hardware technologies, including UHD multimedia processing, content security protection, advanced CPU and GPU, customers can rapidly optimize and develop market-leading products with state-of-the-art performance and power consumption.

Amlogic is founded in the Silicon Valley, with R&D, support, and sales offices worldwide.

Source: Xperi Corp.

Topping the TV Industry in Indonesia, coocaa Theme Campaign Hot Nationwide

JAKARTA, Indonesia, Dec. 25, 2022 /PRNewswire/ — In 2022, coocaa TV has become the top-selling TV brand in the Indonesian market, successfully leading the TV industry in Indonesia. coocaa is a leader in terms of high-end quality. Since its launch in Indonesia, coocaa TVs have found their way into many Indonesian households, with more than 1.8 million Indonesian users having chosen to buy a coocaa TV. coocaa has consistently been No.1 in online sales among major e-commerce platforms, outperforming similar brands in the market. During the recent 12.12 promotion, coocaa has continued to lead sales on all platforms and channels, maintaining its foothold as number one, closing the door on other competitor brands. coocaa has delivered the extremely excellent products and sincere services possible to Indonesian consumers with its exquisitely designed TVs possessing high-end technology.

Topping the TV Industry in Indonesia, coocaa Theme Campaign Hot Nationwide
Topping the TV Industry in Indonesia, coocaa Theme Campaign Hot Nationwide

In celebration of the fact that coocaa is still the leader in sales across all platforms and channels, coocaa has launched a series of online and offline thematic marketing activities to provide consumers the opportunity to learn more about the brand. As regards online marketing, coocaa created a magical choreographed dance and song, which went viral on major Internet social media platforms and attracted numerous celebrities and fans who have gone on to make their own quality imitations of it; offline, coocaa was featured on Ukrida LED Billboard, and was also displayed on the expansive LED screens of selected trucks, which traveled around the center of Jakarta, making stops at various landmarks and shopping areas. The interest-drawing promotional content, coupled with the online and offline linkage communication, left coocaa fans with a deeper impression and understanding of the brand, highlighting the characteristics of the brand as young, hip and cool with its own unique style.

For those who missed out on the 12.12 promotion, there is no need to worry as coocaa will continue with its launch of the Pay Day promotion on all platforms from December 25th to 30th. There will be free orders, exclusive vouchers, and cashback for Indonesian fans and users. So please keep on the lookout for those and other future activities, and we look forward to people’s active participation.

coocaa related platforms:

1. TikTok: https://www.tiktok.com/@coocaaindonesiaofficial

2. Shopee: http://bit.ly/3hvZPOP

Guizhou Satellite TV released a video: Kazakh sisters experience Bouyei culture in an immersive way


GUIYANG, China, Dec. 16, 2022 /PRNewswire/ — Xingyi finds itself in the southwest region of Guizhou Province, China, has always been a commercial distribution center, pivoting point and fortress in the intersection area of provinces Guizhou, Yunnan and Guangxi. It is known as “pivoting point of three provinces” and an important node city on the great sea route in southwest China.

Located in the world-recognized golden climate ecological zone, Xingyi has beautiful mountains and rivers, a pleasant climate and deep cultural heritage. The ethnic customs are rich and the ethnic culture is colorful. The “Eight-Tone Sitting Singing” of the Bouyei music enjoys the reputation of “Sound of Nature” and “Living Fossil of Sound” both at home and abroad. It has been included in the List of National Intangible Cultural Heritage along with the Twelve Compositions with Bouyei Bronze Drums, the Bouyei Opera and the Leyou of the Bouyei people.

The short video series “Be My Guest” produced by Guizhou Satellite TV invites foreigners to visit Guizhou in the form of a reality show to record their real life on the spot. In this episode, Yelshibek Botakoz and Yelshibek Tomiris, sisters from Kazakhstan were full of yearning for Guizhou’s scenery and culture. They came to Xingyi and followed the Bouyei sisters Hani and Xiduo to see the distant mountains, taste specialties, and listen to the ethnic music. They winessed Guizhou’s unique karst topography, tasted the unique food made from glutinous rice of the Bouyei people and heard the “Living fossil of Sound” of the Bouyei people – “Eight-Tone Sitting Singing” lingering, so that they have experienced of the various ethnic cultures of the Bouyei people in an immersive way.

“The Bouyei people are truly one with nature.” The sisters Yelshibek Botakoz and Yelshibek Tomiris are deeply touched by the life state of the Bouyei people that is closely related to nature. The sisters hope that they could bring their family members come and experience the unique customs of Guizhou next time.

Contact:
Yu Xiaoying
Tel.: 0086851-85377412
Email: guizhou1gc@163.com

New in Peach: Send ads to Netflix


Peach participates in launch of Netflix’s Basic with Ads

LONDON, Nov. 5, 2022 /PRNewswire/ — Peach, the global market leader in video advertising workflow and delivery has announced support of Netflix’s new ad-supported service Basic with Ads.

To coincide with the launch of the service, Peach has launched new destinations enabling clients to deliver ads to Netflix across multiple territories including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with more to follow. Peach provides a connected advertising workflow, enabling clients to get their ads delivered to Netflix straight from the edit suite, while ensuring the highest possible quality, formatting and accuracy.

Doug Conely, Chief Product and Technology Officer at Peach, said: “This is a pivotal moment for TV advertising. As leaders in global creative ad delivery for over 25 years, we’ve seen ad spend in Connected TV grow rapidly in the UK* and the rest of the world, and we expect to see further acceleration of growth driven by ad-supported tiers such as Netflix.

“Netflix’s Basic with Ads will bring our clients new audiences in a premium environment, creating opportunities for more addressable and premium content. We are extremely proud to play a role in this, and want to thank the Microsoft Advertising and Xandr teams for their continued collaboration and commitment to making this launch a success.”

Peach will continue to work with Microsoft Advertising and Xandr to further enhance workflows for clients, connecting ad content directly from the global community of producers and agencies into premium streaming channels, resulting in a seamless and high quality ad experience.

About Peach 

Global video ad management platform Peach, manages the world’s advertising content and makes it easy for brands, agencies and media owners to collaborate with each other on a global scale. Since 1996, Peach has been shaking up the way advertising is distributed and powering the world’s most ambitious creative. Broadcasters around the world rely on Peach every day. Operating across over 100 countries worldwide, the Peach technology has revolutionised ad industry workflows, replacing laborious manual tasks with automated processes, and offering efficiency, visibility and security. Its technology simplifies complicated ad delivery processes and ensures all ads arrive at their destinations in perfect condition.

https://www.peach.me/blog/netflix-xandr-press-release/

*© Spark Ninety 2022

Unbeatable Superior 4K Display-Toshiba TV M550K

HONG KONG, Oct. 9, 2022 /PRNewswire/ — In television technology’s most advanced era, Toshiba TV’s M550K takes the 4K resolution spotlight for its unique ability to display HD content at its brightest and best. Every pixel counts on this television and at the peak of picture quality, Toshiba TV’s M550K is a stunner in every room it sits. Toshiba TV continues to surpass itself, with its M550 television series recorded an impressive 196% year on year growth of global sales volume.


Whether people are watching their favorite content directly on television or projecting content from smaller devices such as smartphones and laptops on the television, the Toshiba TV M550K is designed to deliver professional-grade ultra-high-definition pictures for a flawless viewing experience. Toshiba TV’s REGZA Audio Power Pro and Dolby Atmos compliment the M550K’s superb display with heart-shaking sound power. With an upscaling bass technology that pulls out the maximum potential in every sound that emanates from the TV, the M550K turns home into a theater of boundless immersive captivation.

Introducing a wider array of bright colour shades, the Wide Colour Gamut technology is another feature inbuilt with Toshiba TV’s M550K. Crafted to reproduce images into a finer and richer display, the Toshiba TV M550K conveys images that are deeper, sharper, and lusher than any conventional LED television on the market. Enjoy movies, games, sports, and other content in superior HD pictures and with breathtaking realness in every scene. This precision weaves into the 4K Brilliance Restoration, another mesmerizing ability of the Toshiba TV M550K.

Every time users turn on the M550K TV to view any content, every picture in every frame that comes to view is analyzed for improved quality. A dynamic, on-the-go feature like the 4K Brilliance Restoration does not only analyze images, it divides each one and restores it to ultra HD brightness, using colours that naturally enhance it before it is displayed to you in real-time.

TV time is more alluring with the consistency of Toshiba TV M550K’s 4K Brilliance Restoration. Say goodbye to dull pictures and blurry screen images with the ultimate craftsman television that refines pictures with high premium restoration at an unbeatable speed.

Transform home entertainment experience with Toshiba TV M550K’s rich display technology and relish the most realistic viewing that pushes beyond conventional LED limits. 

To find out more, stay tuned to Toshiba TV on Facebook, Instagram, Twitter, YouTube.

CRUNCHYROLL ANNOUNCES PLANS TO EXPAND ANIME AWARDS AND BRING THE LIVE EVENT TO JAPAN IN 2023


Premiere Event to be a Celebration of International Fans’ Love of Anime;

Global Fans of Anime Will Vote for the Content and Creators That Have Captured Their Collective Hearts 

Download assets here 

CULVER CITY, Calif., Aug. 16, 2022 /PRNewswire/ — Crunchyroll, the global leader in bringing fans the ultimate anime experience everywhere, is announcing today that the seventh edition of the yearly, leading awards program for anime globally, the Crunchyroll Anime Awards, will take place in Japan for the first time ever for 2023.

The Anime Awards live ceremony will be held on Saturday, March 4, 2023 at the Grand Prince Hotel New Takanawa in Tokyo and will bring together the studios, creators, musicians and voice actors behind the anime community’s favorite series,  film and music. The event will also be streamed on many of Crunchyroll social channels. Crunchyroll will work with Sony Music Solutions, part of Sony Music Entertainment (Japan) Inc., to execute the event.

Crunchyroll also announced that the 2023 edition will be a premier event full of fans, celebrities, creators, musicians, performances and more in a style that is as unique as the artform of anime. Crunchyroll’s intention is to create a spectacular event that is an international outpouring of affection for anime.

“There is no better place to celebrate the Anime Awards than the birthplace of anime itself,” said Rahul Purini, President of Crunchyroll. “Anime is a rich storytelling medium, capturing the hearts and minds of fans all over the world. We can’t wait to showcase how much love the global anime fanbase has for the studios, creators, and our trusted partners behind anime.”

The Crunchyroll Anime Awards celebrate fan-favorite anime series, characters, and creators across streaming, film and music – voted for by fans and judges from across the globe. Last year, a record 16.9 million votes were cast for nominees representing nearly 40 anime studios across a record-high eight streaming platforms.

Nominees and voting will open early next year. More information will be shared across the Anime Awards website and across Crunchyroll social channels.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Sony Group Corporation.

Logo – https://techent.tv/wp-content/uploads/2022/08/crunchyroll-announces-plans-to-expand-anime-awards-and-bring-the-live-event-to-japan-in-2023.jpg

Logo – https://techent.tv/wp-content/uploads/2022/08/crunchyroll-announces-plans-to-expand-anime-awards-and-bring-the-live-event-to-japan-in-2023-1.jpg

China Daily series Youth Power invites Gen Zers to bring cultural relics to life

BEIJING, July 31, 2022 /PRNewswire/ — To encourage Gen Zers to take a closer look at the history of China and use their wisdom to bring cultural relics to life, the second episode of season two of the China Daily series Youth Power, “Chinese Civilization: Generation A meets Generation Z”, was broadcast online on July 30.

In the episode, Gen Zers from China, France and the United States gathered in Henan Museum in Henan province, central China, to explore treasures handed down by generations past, drawing from them lessons for the contemporary world.

China’s civilization is one of the four greatest civilizations and the only surviving one,” said AlexandreGuery, a French Gen Zer who lives in China. “It gave so many technologies to the world, including gunpowder, printing and paper making.”

One item in the museum that left him full of wonder was an 8,000-year-old bone flute.

The Gen Zers who gathered in the museum said they believed that in an age of globalization it is important for young people to learn about history and the origins of one’s cultures. They discussed the increasing appreciation of Chinese traditional culture, the pros and cons of turning ancient relics into cultural and creative products, and the reasons for the vitality of Chinese civilization. They also discussed whether cultural relics lost abroad should be returned to China.

“In the 1920s the Tianlongshan Grottoes suffered a large excavation,” said Ruan Kexin, a PhD candidate in the School of Archaeology and Museology, Peking University. “More than 240 statues were stolen. Almost all the heads and even the whole bodies of statues were taken away and transported abroad. It was also a very great loss for the cultural heritage of our country.”
However, after nearly a century overseas the statues were finally returned to China, he said.

“Allowing more people from other countries to see our cultural relics and feel our culture can help the Chinese culture to go global and strengthen its international influence. Instead of the unregulated movement of artifacts, this can be achieved through the regulated exchange of cultural relics.”

Jennifer Courtney Holstein, 26, from the United States, said it was sad that cultural relics are missing from China.

“In the case of the Old Summer Palace in Beijing, a lot of the things were ‘lost’ or stolen or looted. You can’t really imagine what it used to be like, because so much of it was destroyed or taken away.”

Zhong Yutong, the episode host, said: “We now know what bad things have happened before and we should do everything we can to ensure they don’t happen again.”

He encouraged Gen Zers to express their ideas on breathing new life into historic relics, with the aim of ensuring that these memories become part of present-day thinking.

Through stories, music and dance, Gen Zers breathed life into the relics in Henan Museum, retelling stories of the past. One of the invitees, Wang Licheng, 17, created a song related to the museum’s cultural relics, after he went into various stories and explored the culture.

“I was inspired by the relics themselves and the accompanying information on the walls,” Wang said. “I wasn’t sure what everything meant. There were some expressions and characters I couldn’t even understand, so I almost felt as though I wasn’t fully Chinese.”

Chen Shihua, a 17 year-old who is about to start her college life at Peking University, performed a dance from the show “Poetic Dance: The Journey of a Legendary Landscape Painting” that reinterprets the renowned artistic work “A Panorama of Mountains and Rivers”.

“This performance showcased the aesthetic value and classical beauty of the Song Dynasty,” Chen said. “The classical beauty of traditional China has a very important place in today’s world. And its beauty needs to be cherished.”

Zhang Yun, a graduate of the Communication University of China in Beijing and the author of the illustrated series “Guardian”, talked about the inspiration of her creation, which presents the traditional culture of the Miao nationality in the form of paintings.

“This is a unique form of artistic expression that reflects the spiritual beliefs and philosophies of all ethnic groups in ancient China.”

Zhang said she would like to further explore all kinds of traditional culture in China and to present it to young people from all over the world, hoping that through it they can better understand and appreciate Chinese culture.

Youth Power, organized by China Daily, aims to build a global platform for communication and exchange focusing on the interests and ideas of Generation Z. The program comes in the form of interviews, forums and speeches, with topics related to anything of current interest in the world.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/china-daily-series-youth-power-invites-gen-zers-to-bring-cultural-relics-to-life-301596509.html