Tag Archives: TikTok

TikTok Unveils New Creator App – TikTok Studio

TikTok is about to get even more creator-friendly with the introduction of TikTok Studio, the brand-new desktop and mobile application to manage your profiles. This dedicated platform empowers creators of all levels with a suite of features designed to streamline content creation and enhance the overall TikTok experience.

TikTok Studio

Previously, creating engaging TikTok content often involved a juggling act. Shooting video on your phone, editing on a separate platform like Capcut, and then uploading to TikTok could be a time-consuming process. TikTok Studio aims to eliminate this hassle by offering a one-stop shop for all your content creation needs.

Creators will be able to import and edit clips directly within TikTok Studio. The platform comes with basic editing functionalities like trimming, cutting, and adding transitions, allowing you to refine your video before uploading. This would mean that you wouldn’t need to switch between multiple apps and software – just seamless video editing right at your fingertips.

Planning your content calendar in advance will be a breeze with TikTok Studio’s advanced scheduling feature. This allows you to publish your videos at specific times, ensuring your audience receives your content when they’re most likely to engage. Plus, managing comments and interacting with your audience directly through the desktop app eliminates the need to constantly switch back and forth between your phone and computer.

TikTok Studio 2

For creators who work in teams, TikTok Studio introduces the exciting potential for real-time collaboration. Imagine brainstorming ideas, editing drafts, and refining content together – all within a centralized platform. While official details haven’t been confirmed, this feature has the potential to be a game-changer for content creation teams.

Transparency and user experience remain at the forefront of TikTok Studio’s development. Creators can expect clear instructions and intuitive functionalities within the Studio interface, making it easy to learn and navigate the new features.

The arrival of TikTok Studio signifies a significant shift in how creators approach content production for the platform. For aspiring creators, the streamlined workflow and scheduling features can be a stepping stone towards establishing a consistent presence. For established creators and content creation teams, the potential for real-time collaboration opens exciting doors for more sophisticated content development.

TikTok Tests Long-Form Videos: A Challenge to YouTube’s Dominance?

The short-form video king, TikTok, is making waves with a bold experiment. The platform is currently testing the ability for users to upload videos up to 60 minutes long, a significant shift from its traditional bite-sized content format. This move has sparked speculation about TikTok’s potential ambitions to compete directly with YouTube, the established leader in long-form video streaming.

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Photo by Solen Feyissa on Unsplash

TikTok’s core identity has been built on its emphasis on short, engaging videos. The app’s initial focus was on 15-second clips, gradually expanding to 60 seconds and then 10 minutes in recent years. This latest test with 60-minute uploads marks a dramatic departure from the platform’s core format.

While some see this as a direct challenge to YouTube, the implications remain unclear. TikTok’s existing user base might not necessarily embrace hour-long content, and established YouTubers might not readily migrate to a new platform. However, the possibility of attracting new creators who prefer TikTok’s interface or community dynamics cannot be ignored.

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Screencap of Post by Matt Navarra on Threads.net

The introduction of longer videos opens doors for a wider range of content formats on TikTok. Imagine educational tutorials, in-depth interviews, or even live-streamed events finding a home on the platform. This could potentially attract viewers seeking a different type of long-form content experience compared to what YouTube offers.

Whether TikTok’s foray into longer videos becomes a permanent feature or a fleeting experiment remains to be seen. One thing is certain: the landscape of video content is evolving. Users now have access to a diverse range of platforms, each catering to specific preferences for video length, format, and community engagement. This competition between platforms ultimately benefits users by driving innovation and offering a wider variety of content to choose from.

TikTok Called Out in Malaysia for Politically Linked Content Moderator

Social Media can create a dangerous echo chamber that supports our views. However, things can be even more dangerous when politically-linked individuals end up as content moderators at social media companies. That’s precisely why Tiktok is being called out for on its own platform by Yuwana TV.

Malaysia’s relationship with TikTok and social media has become a little bit strenuous after their previous General Elections. Like the U.S., social media became the battleground for votes particularly when it came to the younger generation of voters. In Malaysia, TikTok became ground zero for bipartisan and racist propaganda.

With that as our backdrop, it comes as no surprise that things are being stirred up once again as an individual linked to Malaysia’s opposition coalition, Perikatan Nasional (PN), was working at TikTok’s parent company, ByteDance, as a content moderator close to the elections. The fact was highlighted in a TikTok video uploaded by Yuwana TV to promote their Facebook Live session. The video cites a Forbes report alleging that employees engage in the practice of “heating” where they manually push content into FYPs to help them go viral. The report was written after seven sources verified the practice.

@yuwanatv Apa kaitan TikTok Malaysia dan Perikatan Nasional? #tiktok #tiktokmalaysia #tiktokmalaysia🇲🇾 #bytedance #perikatannasional #pasgombak #dppm #suffikamari #pembangkang #viral #kerajaanperpaduan #pakatanharapan ♬ original sound – Yuwana TV

In the video, one of the hosts highlights that the “For You” page (FYP) in TikTok is done by an algorithm. He also notes that content moderators are able to overwrite the algorithm and push their own content into the FYP of other users. This assertion was supported by @cikguseo on Twitter. Some of the denizens of Twitterjaya (Malaysia’s slang for netizens) have since attributed PN’s social media success during the elections to this.

Be that as it may, it seems like that may not be the case. TikTok has issued a statement addressing the issue. In a statement from Hafizin Tajudin, TikTok’s Head of Public Policy, the company asserts that the accusations are false. In fact, they refer to the individual implicated, Suffi Kamari, as a former employee. This is supported by a tweet by Kamari, himself, who is now the Head of Communications of the Gombak Youth Division at the Malaysian Pan-Islamic Party (PAS). In his tweet, Kamari clarifies that he had left ByteDance in June 2022 – about 5 months before the elections.

Tajudin also clarified that “moderators do not have any authority or access to any forms of promotional tools for content” and that “[TikTok has] a robust quality assurance system in place to ensure that the political or personal opinions of our employees do not affect their work quality and ethics, including when performing content moderation tasks. TikTok’s content moderation decisions are based on a set of clearly defined Community Guidelines and have layers of checks and balances including quality assurance and third-party fact-checkers, to uphold safety and ensure fairness in moderation.”

TikTok has tried to proactively address concerns such as these as they arose amidst the American elections in 2020 on platforms like Facebook and Twitter. The company has adopted policies that try to limit the proliferation of misinformation and political rhetoric on the platform. In their statement, TikTok asserts that political ads on their platform. This is an assertion which is enshrined in their advertising policy. They have since introduced a policy for government, politician and political party accounts which prohibit monetization and promotion by these accounts.

In fact, their statement even addresses Forbes’s assertion of content “heating”. They do admit that they “do promote a small fraction of videos to help diversify the content experience and introduce celebrities and emerging creators to the TikTok community.” This does bring up the question of whether “heating” is a policy which needs to be revisited by TikTok. While it does help with creating platforms for emerging content creators, it makes us ask, “how are they vetting these creators?”. However, it can’t fall to the company to ensure that these creators are completely clean when they do promote content. We’ve all seen creators go off the deep end at some point in their careers.

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Photo by Solen Feyissa on Unsplash

Be that as it may, the content that made PN relevant wasn’t from a political party or politician account; instead, it was rhetoric spread by regular users and influencers that were incentivised to do so. This issue highlights a growing concern of individuals, government and watchdogs about the role social media is playing when it comes to political rhetoric.

Is it then possible to actually snip movements like this in the bud as a social media company? Should they be allowed to police what is spread on their platforms? These are questions which continue to be asked in situations like these. Where does freedom of expression end and where does moral policing begin?

Spotify Tests TikTok Style Video Feeds for Discovering New Music

Spotify is one of the most popular audio streaming apps in the world. It is currently one of the most complete as well in terms of listening options. You do not only have music; you also get the largest collection of podcasts the world has seen so far. On top of that, it might be the cleverest audio streaming app you can find today.

Spotify features nifty ways for you to discover new music. The app understands the sorts of music you listen to daily and gives you suggestions to music that might match your music tastes, your playlists’ moods, or themes. You can even discover music with your friends now with the Spotify Blend feature.

Soon though, you might be able to discover music on Spotify in a brand-new way. You want to keep in mind that this is a feature not fully released to the final app, so you might want to take it with a pinch of salt. The feature was first spotted by a certain Chris Messina on Spotify’s TestFlight build, a beta Spotify app for the iOS. There are no mentions on whether you can find the feature on Android’s version of Spotify Beta apps.

As reported by TechCrunch, the new Discover feature is a button or tab of its own that takes up the fourth spot on Spotify’s navigation bar. Spotify has confirmed that they are in the midst of testing this new ‘Discover’ function. While it does sound like Spotify is simply adding a simple random music search feature to the app, you might want to take a closer look at it.

Discover is a sort of short-form video content that sits on Spotify. It can be likened to TikTok, yes. But the sole purposed of it is for users to discover new music. You cannot be freely posting contents into the platform like TikTok. Instead, the feature now allows users to scroll through short video clips accompanied with curated music paired to the video feed. This does sound a lot like Spotify’s Canvas feature which played short video clips for certain songs.

Again, this feature is only available on iOS devices. It is also not a fully released feature, which also means you must source for Beta versions of the Spotify app. Sadly if you are on Android, you might be out of luck.

Zenly Lets You Track People and It’s Blowing Up on TikTok

It’s not every day that we see an app blow up because of a social media trend. However, it looks like Zenly is experiencing a spike in popularity thanks to a growing trend on TikTok. The app has seen a 121% growth in active users since the trend gained popularity.

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Source: Zenly

Zenly is an app that allows you to track other people. The app began to see a spike when the trend of showing screen recordings of your loved ones moving on the map in real-time started to gain popularity. The screen recording is accompanied by the song “Segala” by Mohd Mentor. According to Zenly, the trend helped highlight one of the app’s key features which is to allow users to “look out for loved ones and know what they are up to and ensure they are safe”. In fact, the team at Zenly confirmed that the app is frequently used by couples. Some other demographics using the app include best friends, siblings, roommates, and colleagues.

If you recognise the app’s interface, don’t be too surprised. Zenly is part of the Snap Inc family so you probably recognise the interface from the Snapchat app. The app is popular in countries like Japan, Russia, Indonesia and France.

Attack on Titan Comes to TikTok

One of the most popular anime and manga series is coming to an end! Shingeki no Kyojin, better known as Attack on Titan, closes its more than a decade run as a manga and anime. To commemorate the closing of an adventure, TikTok is bringing exclusive Attack on Titan features to their app.

The features come as part of a new hashtag challenge. With the current season of the popular anime having ended on a gripping cliffhanger, TikTok is encouraging fans to share their love of the series through new, creative, short-form content using a slew of new effects which are available starting on April 16, 2021.

Of course, don’t forget to tag your creations with the hashtag #AttackonTitan. If you do, you’ll be taking part in TikTok’s latest hashtag challenge and will be in the running to win some exclusive Attack on Titan merchandise. These include a limited edition Survey Corps cloak, a diary-type smartphone case and official tote bags. The challenge kicked off on 16th April and will end on 31st May.

@flyfm

Which Titan do u think is the best Titan? 👀#AttackOnTitan #Sasageyo #FlyFM #FYP #Foryoupage TikTokMalaysia@helloitsili @itsbkok

♬ 僕の戦争 – TV Size – Shinsei Kamatte Chan

New effects include Titan Roulette which allows fans to find out which of the 9 key types of titans they are from the Attack on Titan. Since you’ve found out what Titan you are, why not terrorise the Shiganshina District with the Colossal Titan Green Screen. If being a Titan isn’t enough, you’ll be able to recreate some of the most iconic moments from your favourite characters in the series by mimicking their expressions.

If you haven’t heard of Attack on Titan – WHERE HAVE YOU BEEN ALL THIS TIME?! Just kidding. You’ll be able to get in on the much-loved anime on Netflix if you’re in Malaysia. Otherwise, you can follow the adventures of Eren Yeager as he joins the elite Survey Corps to get revenge on the Titans which have driven humanity to the brink of extinction on platforms like Crunchyroll.

KRU Music Debuts Collaboration Exclusively on TikTok

TikTok is quickly becoming a go to platform for musicians. Just recently, the social media platform had an exclusive event with Korean band, BLACKPINK. Now, the ByteDance owned platform is going to become the exclusive debut partner for a KRU Music artist. DUKU & Tuju will be sharing their exclusive pre-release of their latest single, ‘Salawat 1442’ featuring Tyco on TikTok LIVE. The debut is happening on the 27th October at 8p.m. on the @KRU.Music account.

The collaboration between TikTok and KRU subisdiary, Imaan Music, looks to cultivate a younger audience aligned with the platform’s user demographic. The song being debuted adapts traditional dakwah and is a first in bringing together artistes from different genres for a momentous record.

The debut comes in conjunction with Maulidur Rasul, a Muslim celebration of the Prophet Muhammad’s birthday. To know more about this collaboration and more on the subject, remember to tune live on 27 October at 8pm @KRU.Music on Tiktok.

Meet BLACKPINK at the “TikTok Stage with BLACKPINK” Livestream show

Popular K-POP girl group, BLACKPINK, is taking the virtual stage on TikTok. The quintet will be interacting via livestream from their official BLACKPINK TikTok account (@bp_tiktok). TikTok and BLACKPINK will be holding the livestream as a token of appreciation for BLACKPINK fans (Blinks) who have supported and adore the group. Blinks will be able to interact with member of BLACKPINK for a total of 100 minutes on 21 October at 6pm in Malaysia.

TikTok has become one of the most popular social media platforms for short form content among youngsters and adults around the world. The platform has beaten out other platforms such as Snapchat and is quickly becoming one of the largest new creator platforms.

Source: TikTok/ByteDance

BLACKPINK recently ranked second on the US Bilboard album charts and the british official charts – the world’s two biggest pop charts. With their first Korean language album, “The Album”, they have become the first girl group to get in Billboard Artist 100 chart which lists the top 100 artists around the world.

During the event, the group will be interacting with their fans in a number of sessions as they discuss and share behind the scenes stories from their album. Guess what? Winners will be able to choose and participate the live video call during the event. If you live in South Korea, you could be the lucky chosen to meet the four idols, Jisoo, Lisa, Rose and Jennie!

Don’t miss your chance to meet BLACKPINK when they take over the TikTok stage this week! TikTok is available in over 150 countries and regions in 75 languages, you can download it from the Apple AppStore or the Google Play Store.