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PR Newswire

LILYSILK Partners with Leading Nonprofits to Celebrate National Nonprofit Day, Empowering Communities and Promoting Sustainability

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NEW YORK, Aug. 17, 2024 /PRNewswire/ — LILYSILK celebrates its 14th anniversary and Brand Month this August and proudly commemorates National Nonprofit Day on August 17 by announcing two new partnerships with the World Woman Foundation and I Support The Girls. Additionally, LILYSILK continues its collaboration with longstanding partners, including National Breast Cancer Foundation®, Baby2Baby, and One Tree Planted, demonstrating a sustained commitment to community support and environmental sustainability.

National Nonprofit Day serves as a reminder of the collective efforts of individuals and organizations to create a more equitable and compassionate world, highlighting the critical role in addressing societal issues, promoting social justice, and providing essential services to those in need.

Credit: I Support The Girls
Credit: I Support The Girls

LILYSILK is thrilled to partner with the World Woman Foundation as their sustainable fashion partner. This collaboration aims to empower women across North America and Europe by promoting sustainability and leadership through the use of sustainable silk products.

“We are thrilled to partner with LILYSILK, a brand that shares our commitment to sustainability and women’s empowerment,” said Rupa Dash, CEO of the World Woman Foundation. “This partnership is a significant step towards creating a more sustainable future while uplifting women worldwide.”

LILYSILK proudly supports I Support The Girls (ISTG) by donating over US$8,000 worth of bras to promote dignity for all. Dana Marlowe, founder and Executive Director of ISTG, expressed enthusiasm for the partnership: “LILYSILK’s generous donation enables us to support hundreds of individuals in need.” ISTG collects and distributes essential items to women experiencing homelessness and distress, fostering dignity and confidence.

Since 2022, LILYSILK has been a steadfast supporter of National Breast Cancer Foundation®, contributing over US$5,000 and US$43,000 worth of eye masks to aid women undergoing breast cancer treatment.

LILYSILK continues its support for Baby2Baby, helping the organization continue to provide essential items like diapers. In celebration of Mother’s Day this year, LILYSILK helped Baby2Baby distribute 250,000 diapers to mothers and their babies. Additionally, in 2023, LILYSILK partnered with One Tree Planted to plant 35,000 trees in Brazil and Mexico, reaffirming their commitment to sustainability and reforestation efforts.

“We express our deepest gratitude to our nonprofit partners who enable us to make a positive impact,” said David Wang, CEO of LILYSILK. “By collaborating with nonprofits, we underscore our commitment to sustainability and community empowerment.”

PR Newswire

Bedsure Starts Its Annual Black Friday Sales Early with Deals on Over 100 Products

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DIAMOND BAR, Calif., Nov. 14, 2022 /PRNewswire/ — Many regions in the world are already seeing a colder-than-usual drop in temperature. As many experts predicted that this coming winter would last longer than usual, preparing enough layers for the coming season is more important than ever. Bedsure, a global leading home textile brand with over 25 million customers cozily served, launched its Black Friday promotion earlier this year to help customers better prepare.

During this year’s Bedsure Early Black Friday Sale, over 100 products across several categories are being offered with an unprecedented discount. The offers apply to Bedsure’s wide range of product lineup, including the latest and greatest Bedsure TENCEL™ Sheet Set and the all-time classic Bedsure 100% Cotton Waffle Weave Blanket. The early access to deals helps customers to prepare for the winter at a much-reduced cost, a helpful touch in the midst of global financial uncertainty.

Some of Bedsure’s featured and most popular offers include:

42% OFF on the Sustainable and Eco-Friendly Bedsure TENCEL™ Sheet Set with Silky Texture for Hot Sleepers.

The Bedsure TENCEL™ Sheet Set is an eco-friendly and sustainable sheet set extracted from eucalyptus wood pulp to provide sleepers with the utmost natural sleeping space. Its natural eucalyptus wood pulp brings exceptional breathability and moisture-wicking ability to the sheet set, making it ideal for hot sleepers who tend to run out at night. Eucalyptus sheets are also 50% more efficient in moisture absorption than cotton, which is the perfect sleep companion for a dry night’s sleep without overheating.

The Bedsure TENCEL™ Sheet Set offers a luxurious sheen with a silky texture that provides sleepers with a lovely buttery smooth hand-feel. It is one luxury, comfortable, skin-friendly, and sustainable sleep companion for those looking to add a cozy and elegant touch to their existing sleeping space.

In addition, the Bedsure TENCEL™ Sheet Set is Standard 100 by OEKO-TEX certified for meeting the highest testing criteria for harmful chemicals and is free of harmful materials from the source to the hands of customers.

The Bedsure TENCEL™ Sheet Set is available in Full, Queen, King, and Cal King sizes. Starting at just $69.99 before discounts, this natural and eco-friendly sheet set is available for up to 42% off during Bedsure’s Early Black Friday promotion.

Extra Warm Bedsure Fuzzy Sherpa Blanket Hoodie for Coziness At Home or On The Go.

This year, Bedsure has released a series of blanket hoodie products to help customers get cozy with a vibrant fashion statement indoors and outdoors. For example, the all-new Bedsure Fuzzy Sherpa Blanket Hoodie is made available in six elegant shades of colors, including Blue, Brown, Charcoal, Gray, Navy, and Pink, and two sizes to fit the preference and style of its wearers.

With the drawstring and zipper design, the Bedsure Fuzzy Sherpa Blanket Hoodie can deliver the right amount of coziness and warmth. The drawstring lets its wearer adjust the seal for improved protection against wind, and the front quarter zipper enables a personalized level of airflow, making the blanket hoodie the perfect coziness provider at home or on the go.

In addition, the all-new Bedsure Fuzzy Sherpa Blanket Hoodie comes with a convenient front pocket that is large enough to store gadgets, devices, remotes, dog treats, snacks, or anything one might want to need to carry on the go.

With the holiday season approaching fast, the highly giftable Bedsure Fuzzy Sherpa Blanket Hoodie is made available for up to 25% off, and customers wishing to gift their loved ones portable and comfortable coziness may do so on Amazon.com and Bedsure’s homepage at www.bedsurehome.com.

Versatile and Breathable Bedsure 100% Cotton Waffle Weave Blanket for Extra Layer of Coziness.

The Bedsure 100% Cotton Waffle Weave Blanket is one of Bedsure’s all-time best-selling products. The Amazon’s Choice Bedsure 100% Cotton Waffle Weave Blanket is woven with the classic waffle weave pattern that adds an exquisite touch and a tailored look to any existing interior and exterior space.

The versatile Bedsure 100% Cotton Waffle Weave Blanket comes with a springy texture and rich hand feel. The premium 405 GSM cotton utilized in creating the blanket offers a superb softness that is ideal as an extra layer of warmth for hot sleepers.

Customers have loved this breathable 100% cotton blanket with various uses, such as a sleeping blanket during summer, an extra layer of warmth during winter, a household decoration item, a spare at home, or just about anywhere else in between.

This year, the Bedsure 100% Cotton Waffle Weave Blanket has seen a vibrant refresh with new colors such as Pink, Mustard Yellow, Teal, and more.

The blanket has currently rated 4.6/5 stars on Amazon by over 15,000 customers, and several of the available specs are rated as Amazon’s Choice Items. Starting at $39.99 before applicable discounts, this blanket can be had for up to 20% off during Bedsure’s Early Black Friday.

With over 100 products made available at an unprecedented discount of up to 42% off, Bedsure’s cozy products make a great option for those looking to get extra layer of coziness during this long and cold winter and is an ideal option for those looking to gift their loved ones with care and love that can be enjoyed every day.

For Bedsure’s full lineup, please visit: https://www.amazon.com/stores/page/894B0778-1166-4EE6-89EE-138DD2B51223?ingress=0&visitId=96badb4d-97a8-404e-9ccc-001d690aa669&ref_=ast_bln 

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PR Newswire

Anne Hathaway Shines Spectacularly in LILYSILK Once Again in Interviews for Her Movie Armageddon Time

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NEW YORK, Nov. 2, 2022 /PRNewswire/ — LILYSILK, the world’s leading silk brand with a mission to inspire people to live spectacular, sustainable lives, was once again Anne Hathaway’s clothing of choice with the Hollywood star this time favoring the LILYSILK X Mika Ninagawa Exclusive Lily Chrysanthemum Silk Shirt in a recent interview. Alongside co-star Jeremy Strong, the pair talked with Will Reeve on ABC News ahead of their new movie Armageddon Time. 

Anne Hathaway Shines Spectacularly in LILYSILK Once Again in Interviews for Her Movie Armageddon Time
Anne Hathaway Shines Spectacularly in LILYSILK Once Again in Interviews for Her Movie Armageddon Time

A clear fan of LILYSILK, Anne was earlier this year spotted in LILYSILK’s Timeless Mei Silk Knit Polo when leaving the Martinez Hotel and later accessorizing with a stunning Rectangular Silk Lily Scarf from LILYSILK during the 75th Cannes Film Festival this May.

The flirtatious and bright LILYSILK shirt is the most exclusive design among the brand-new Mika Ninagawa Crossover Collection and looks just as well unbuttoned with a silk cami underneath for a relaxed weekend brunch look or buttoned and tucked into a flowy skirt for a colorful office ensemble. 

In the ABC News interview, they talked about Armageddon Time being about the “strength of family and the generational pursuit of the American dream,” a concept close to LILYSILK’s key belief that people should “Live Spectacularly.” The iconic silk brand hopes that customers globally can be responsible for themselves, everyone around them, the environment, and most importantly, to live a wonderful life.

“It is a huge honor to see LILYSILK on our beloved Anne Hathaway again,” says David Wang, LILYSILK CEO. “We’ve branched out with our LILYSILK X Mika Ninagawa Collection and we’re so glad that more people will get to see our vivacious celebration of flowers plus silk.”

About LILYSILK

LILYSILK is driven by its care for its customers, the planet and one another. LILYSILK seeks to inspire people to live spectacularly—and the stars agree. Recently, several high-profile celebrities including Emily Ratajkowski, Julianne Moore, Viola Davis, Nina Dobrev, and Anne Hathaway, have been spotted wearing LILYSILK and the company has regularly graced the pages of numerous top media outlets with VOGUE, ELLE, Marie Claire, Harper’s Bazaar, Glamour, People, InStyle, and Cosmopolitan all inspiring readers by highlighting spectacular — and affordable — pieces from the popular global silk brand.

For more information, visit http://www.lilysilk.com and follow @lilysilk on Instagram and @Lilysilk on Facebook.

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PR Newswire

With 24,000 Units Sold During Amazon Prime Day, Bedsure 100% Viscose from Bamboo Sheet Set Claims Top Spot in The Bedding’s Category

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DIAMOND BAR, Calif., July 16, 2022 /PRNewswire/ — Bedsure, a global leading home textile manufacturer with over 18 million cozy customers served to date, is pleased to announce the bestselling Bedsure 100% Viscose from Bamboo Sheet Set has created a new record by becoming the most popular in its category among the competition, as over 24,000 units of the cozy sheet set have been sold within 24 hours, generating a revenue of over $129.98 million from just the bamboo sheet set as Amazon Prime Day concludes.

Since launching in 2019, Bedsure’s 100% Viscose from Bamboo Sheet Set and many other bamboo viscose-based products have helped hundreds of thousands of customers get cozy and comfortable, even during the most uncomfortable hot and humid nights. The popularity resulted in impressive popularity among customers looking for a cozy night’s sleep during hot and humid summer nights and accreditation from media for its comfortable features at a great value.

Some of the real user testimonials include,

“I must report your sheets caused me greatest destress.” –The Baileys, a customer from the United States.

“I’ve been suffering night sweats as of late, and these sheets have been a godsend.” -said Denise, a customer from Canada.

The well-loved Bedsure 100% Viscose from Bamboo Sheet Set is backed by top-tier media outlets, including Forbes, Yahoo, People Magazine, New York Magazine, Real Simple, and much more. “Naturally thermoregulating and breathable to keep you dry through the night,” wrote Forbes, after having extensively tested the natural Bedsure 100% Viscose from Bamboo Sheet Set.

“If you haven’t yet experienced the pleasure of sliding into bed on top of refreshingly cool sheets, you’re going to want to change that ASAP.” People.com reviewed Bedsure’s 100% Viscose from Bamboo Sheet Set and provided the statement after reviewing the life-changing sheet set during a hot, humid summer night.

The demand boom for Bedsure’s famous viscose from bamboo-based products, though surprising, is not unexpected from the larger picture, given the life-changing experience for customers living in a warmer climate and the backing from the world-renowned media outlet.

“We’re honored to see the market reaction to the Bedsure 100% Viscose from Bamboo Sheet Set.” Said Lyndon Cao, CMO of Bedsure. “We conduct extensive market research on the fabric before a product even reaches the R&D stage to ensure that our products can provide the maximum coziness in scenarios where applicable. Our 100% Viscose from Bamboo fabric is the result of fine engineering that sets ourselves apart from the competition.”

What sets Bedsure’s 100% Viscose from Bamboo fabric apart from the rest is the artisan craftsmanship that made the Bedsure variation far superior. Bedsure’s 100% Viscose from Bamboo fabric is extra durable to withstand wear and tear; A special treatment is applied to reduce the wrinkles on bamboo-based fabrics; A stain-resistant application is added to the fabric to ensure the moisture-wicking fabric does not stain easily from excess liquid content, such as sweat.

With all the Bedsure enhancement and the natural bamboo-based benefits made to the 100% viscose from bamboo fabric, this Bedsure fabric is Standard 100 by OEKO TEX certified. The certification verifies that Bedsure’s bamboo-based products are free from harmful chemicals and materials from end to end.

As of July 2022, Bedsure 100% Viscose from Bamboo Sheet Set has been rated by over 40,000 customers on Amazon with an average star rating of 4.5/5. The bamboo-based sheet set is made available in 11 colors and 6 different size options, including the college dorm-friendly Twin-XL, making the sheet set suitable for virtually all families in America.

In addition to the Prime Day top seller Bedsure 100% Viscose from Bamboo Sheet Set, Bedsure also has a wide range of viscose from bamboo products in its current offering that comprehensively covers all needs of a hot sleeping and night sweating customer.

Bedsure Embroidered Bamboo Viscose Sheet Set 

The Embroidered Bamboo Viscose Sheet Set features a stylish and trendy ivory-colored foliage-like embroidery on the side that subtly highlights its elegant color choice and compliments any bedrooms in which it resides. The 250 Thread Count 100% Viscose from Bamboo Fiber utilized in the Embroidered Bamboo Viscose Sheet Set is made with a durable twill weave, making the sheet set softer and more breathable, and more durable than traditional bamboo sheets.

In addition, Bedsure’s viscose from bamboo fabric is also innovatively incorporated into the fabric of other products to take advantage of the benefits of bamboo, expanding breathability, moisture-wicking, and extra thermoregulating feature to more product lineup.

Bedsure 50% Cotton 50% Viscose from Bamboo Waffle Weave Blanket

Launched in 2020, Bedsure 50% Cotton and 50% Viscose from Bamboo Waffle Weave Blanket adds extra breathability and moisture wicking to the classic Bedsure 100% Cotton Waffle Weave Blanket. The added bamboo fiber increases the blanket’s ability to regulate temperature and wick away moisture while retaining its cotton variant’s breathability and warmth elements.

Bedsure Cooling Blanket with Bamboo Viscose 

The Bedsure Cooling Blanket with Bamboo Viscose has immediately crowned the Amazon’s Choice status upon launch. Now featuring the Arc-Chill cooling technology, the Bedsure Cooling Blanket with Bamboo Viscose features the Q-Max score of 0.4, doubling the industry standard with an instant cooling effect upon contact.

On the reverse side, the Bedsure Cooling Blanket features a layer of innovative cooling fabric consisting of bamboo viscose and a cooling yarn blend, making this cooling blanket a dual-side summer companion. In addition, the viscose from bamboo also brings extra breathability and moisture-wicking ability to the summer blanket.

For Bedsure’s full product lineup, including those made available in college-friendly Twin XL size, please visit: https://www.amazon.com/stores/BEDSURE/page/8D364C1E-A5B5-4A23-BED7-91D5BBCF3D8E.

About Bedsure From the moment you wake up to the second you fall asleep, Bedsure aims to make you and your family comfortable. Founded in 2016, Bedsure is a leading home textile manufacturer with products sold to over 18 million customers in the US and Europe. Since its founding, Bedsure has maintained a compound growth rate of 100% for five consecutive years. While Bedsure has grown into a global company with diverse products to meet different customer needs, its focus on comfortable home products and everyday value stays the same.

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PR Newswire

LLL Announces Performance-Based Employment Agreement with CEO Sun “Ice” Lei

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HAIKOU, China, July 14, 2022 /PRNewswire/ — JX Luxventure Limited (Nasdaq: LLL) (the “Company”), a company delivering comprehensive products solutions to global high-net-worth families with business segments covering menswear, cross-border merchandise and tourism, announced today that on July 12, 2022, the Company has entered into an Employment Agreement with Sun Lei, our Chief Executive Officer with a term of one (1) year.

Under this Employment Agreement, Sun Lei shall receive cash compensation of US$1.00 and stock-based compensation correlated with the Company’s achievements in 2022 as follows:

Revenue to be Reported in Our 2022 Annual Report

–  25,000 shares of common stock if the Company reports revenue in a range of US$59,000,000 – US$99,999,999.  

–  50,000 shares of common stock if the Company reports revenue of US$100,000,000 or more.

Profit (Loss) Margin from Operation to be Reported in Our 2022 Annual Report

–  50,000 shares of common stock if the Company reports a 5% -9% improvement from its operation in 2022 compared to 2021.

–  75,000 shares of common stock if the Company reports a 10% – 19% improvement from its operation in 2022 compared to 2021.

–  100,000 shares of common stock if the Company reports a 20% or more improvement from its operation compared to 2021.

Profit from Non-Menswear Business to be Reported in Our 2022 Annual Report

–  50,000 shares of common stock if the non-menswear business achieves profitability on an adjusted basis.

Ruifeng Mu, an independent director who is the Chair of the Audit Committee of the Board of Directors of the Company, said, “Through her strong leadership and tireless dedication, Ms. Sun has been instrumental in transforming JX Luxventure into a high-performance company. We structured the performance-based employment agreement to align with our shareholder value and our goal of a second-year turnaround strategy, which is continuing robust revenue growth and improving our operation profit margin. Over the last one and half year, the Company has made good progress and Ms. Sun has led the Company to deliver on many of its expectations. The Board is confident in her ability to continue as a strategic visionary and leader to lead JX Luxventure to a successful future ahead. We look forward to building a great company with Ms. Sun for many years to come.“

This press release shall not constitute an offer to sell, or the solicitation of an offer to buy, nor may there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About JX Luxventure Limited

Headquartered in Haikou, China, JX Luxventure Limited is a company delivering comprehensive products solutions to global global high net worth families serviced by our business customers with business segments covering menswear, cross-border merchandise and tourism. To learn more about the Company, please visit its corporate website at en.jxluxventure.com.

Safe Harbor Statement

This press release may contain certain “forward-looking statements” relating to the business of JX Luxventure Limited, and its subsidiary companies. All statements, other than statements of historical fact included herein, are “forward-looking statements” in nature within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, often identified by the use of forward-looking terminology such as “believes,” “expects” or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

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PR Newswire

Posture360 Receives Venture Capital to Drive Growth in Healthcare Industry

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Industry Leader in Smart Wearables Taps Venture Capital For Strategic Growth

NEW YORK, Oct. 14, 2021 — Posture360, an industry leader in smart wearable technologies, has received an investment from Legendary Ventures as it is set to launch PostureSense®, the next-generation Smart Shirt that tracks, monitors, and analyzes physical activities (with real-time bio-feedback) through its SaaS platform to improve people’s posture. The PostureSense® Smart Shirt helps individuals develop better posture habits through its embedded fabric AI sensors (which collects behavioral data when worn), enabling people to change their posture, and correct for any misalignment on-the-fly.

Today, backpain adds a substantial socio-economic burden to millions of people everywhere. "Incredibly, backpain is the most common symptom that people suffer from in their daily lives. Our all-in-one digital health platform seamlessly integrates into our daily activities in non-evasive ways to boost overall health and wellness," says William Choi, Founder & CEO of Posture360.

Studies have shown that backpain is the leading cause of disability (and poor performance) worldwide, especially for young working professionals. "The need for a dynamic posture-correcting system has become essential as businesses and consumers shift towards a more passive aggressive post-pandemic work-life balance," says Ryan Shuler, Managing Partner of Legendary Ventures.

Legendary Ventures is a US-based venture capital firm that fuels consumer, retail, and technology ("CRT") companies. Other notable investors in Posture360 include Samsung Ventures, C&V Partners and nTels Ventures. "We’re very excited to support Posture360 deliver disruptive consumer MedTech products across the next-generation of lifestyle industries such as eGaming and eSports," says Jayson Kim, General Partner of Legendary Ventures.

About Posture360

Posture360 is a smart wearable company that provides effective interventions for pain management worldwide. Its ergonomic products are embedded with sensors to track, monitor, and analyze daily movements to improve health and wellness. For more information about the company, or its products, please visit www.posture360.com.

About Legendary Ventures

Legendary Ventures is a venture capital partnership that accelerates value creation for emerging companies operating across the CRT markets. For more information about the firm, or its funds, please visit www.legendary.vc.

Contact:

Public Relations
Anoushka Gungadin
Posture 360 Public Relations
pr@posture360.com

Investor Relations
Rachel Wu
Legendary Investor Relations
investors@legendary.vc

Related Links :

https://posture360.com/

PR Newswire

Guangdong Premium Products International Trade Online Expo – Apparel & Textiles Expo opens

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GUANGZHOU, China, Aug. 16, 2021 — The Guangdong Premium Products International Trade Online Expo – Apparel & Textiles Expo, organized by CCPIT Guangdong Committee and managed by Guangdong Guangzhan International Exhibition Co., Ltd., will open at the International Trade Online Expo (ITOE) (en.itoegd.com) on August 16, 2021 and continue until August 20.

Guangdong Premium Products International Trade Online Expo - Apparel & Textiles Expo opens
Guangdong Premium Products International Trade Online Expo – Apparel & Textiles Expo opens

The expo features eight major exhibition areas, including cross-border exclusive supply, leisure sports, undergarments & pajamas, household supplies & home textiles, infants’ & children’s clothing, wedding dresses & Hanfu (tradional Chinese-style formal wear), shoes & bags as well as raw materials & accessories. With more than 30 online economic and trade events scheduled and nearly 400 high-quality brands slated to exhibit, the expo gives buyers a chance to get an in-depth understanding of an exhibitor’s design and production capabilities through various communications channels including round-the-clock virtual access to the exhibited items, comprehensive "zero-distance" virtual tours of the exhibitor’s production facilities, and the ability to engage in business negotiations via an "in-the-cloud" videoconferencing set-up.

Of the exhibitors at the event, 90% are from Guangdong province, the world’s third largest garment export base. Buyers can find suppliers specializing in cross-border shipping and view their wares in the "cross-border exclusive supply" exhibition area.

The Hanfu & wedding dresses exhibition area will showcase various styles of traditional Chinese classical and modern Hanfu while exhibitors from Chaozhou, Guangdong province, a town known as the world’s wedding and evening dressmaker, will display a vast line-up of boutique wedding dresses as well as other new and stylish matrimonial wear.

On the first day of the expo, many brands, including DETERMINANT, specialized in the production of long-staple cotton men’s shirts, and Dongguan Topgood Handbag Leather, maker of a recently-launched exclusive patented coffee-scented bag, attracted online audiences from many countries and regions by holding live-streamed factory tours.

The expo will bring together a strong lineup of leading apparel and textile brands and manufacturers which can meet the diversified needs of today’s buyers. The organizing committee has also set up a one-on-one online purchasing and marketing matching meeting program to match buyers and suppliers. Buyers can complete all their purchasing needs through the "one-stop" purchasing facility provided by the cloud-based expo. Sign up here for the online purchasing and marketing matching meeting.

To find the right sources for your needs and expand business channels, visit en.itoegd.com.

 

PR Newswire

Vype Celebrates 30 Days of Summer with 30 Prize Draws

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The Global E-Cigarette Brand is Offering Fans A Chance to Win One of Three Unique Prizes Through a 30 Days of Summer Draw Series by visiting @Vype_worldwide on Instagram

LONDON, Aug. 7, 2020 — Vype, the global e-cigarette brand, is capping off the summer with thirty (30) days of prizes for thirty (30) lucky winners. Having kicked off on August 3, 2020, Vype will be hosting the prize competition for its Instagram followers until September 1, 2020. Daily winners will be gifted one of three prizes: bespoke designed Beats by Dre Solo3 headphones; Adidas Gazelle trainers, including a version inspired for multi-platinum, multi-award-winning Scottish rock band The Fratellis; or Ray-Ban Wayfarer Sunglasses.

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"We’re delighted to be part of the summer prize draw series with Vype," said The Fratellis lead singer and guitarist and Vype partner, Jon Fratelli. "These branded prizes look great- do we really need to give them away?! If not I’ll take the Raybans, Baz wants the Adidas Gazelles and Mince loves the Beats headphones!" 

The prizes awarded will be available in three different customized designs. Followers can visit Vype’s Instagram page @Vype_worldwide daily to check out which prize will be featured on that day.

Entering for a chance to win is free and easy. Follow @Vype_worldwide on Instagram and comment under the daily post to be entered into the daily prize draw, and you must be 18 years or older to qualify. Eligible entrants are able to participate once daily, giving fans thirty (30) different opportunities to win, with one winning prize per person permitted. Winners are chosen at random and will be notified via Instagram direct message within fourteen (14) days for acceptance of their prize.

For information on terms and conditions or to learn how to enter, please visit www.promoterms.com/Vype30days.

More information is also available on http://www.govype.com.

ENDS

About The Fratellis:

The Fratellis are a multi-platinum, multi-award-winning Scottish rock band from Glasgow. The band consists of lead vocalist and guitarist Jon Fratelli, bassist and backing vocalist Barry Fratelli, and drummer and backing vocalist Mince Fratelli. The Fratellis have announced that their sixth studio album, titled Half Drunk Under a Full Moon, will be released later this year with full UK, US and European tours to follow. 

About British American Tobacco:

About BAT: BAT is a leading, multi-category consumer goods business, established in 1902. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. Our ambition is to increasingly transition our revenues from cigarettes to non-combustible products over time. We employ over 55,000 people, with market leadership in over 55 countries and factories in 48. Our Strategic Portfolio is made up of its global cigarette brands and an increasing range of potentially reduced-risk products, comprising vapour and tobacco heating products, as well as traditional and modern oral products

Media Contact:  Press_office@bat.com, +44 020 7845 2888

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PR Newswire

Valmont Barcelona Bridal Fashion Week will be celebrated in September in a new virtual format

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BARCELONA, Spain, July 24, 2020 — The leading international show for bridal fashion organised by Fira de Barcelona will present from the 4th to the 10th of September a new virtual format with the objective of creating new synergies between all global connection channels, in order to increase the opportunities for interaction, internationalization and business.

Valmont Barcelona Bridal Fashion Week will be celebrated in September in a new virtual format
Valmont Barcelona Bridal Fashion Week will be celebrated in September in a new virtual format

The fashion shows will be pre-recorded in an innovative 400 m2 stage, consisting of 7 m high and over 20 m wide LED screens, capable of adapting to the artistic needs of each designer and broadcast via streaming from 4th September. They will be accessible to a global audience who will be able to experience the show in an interactive way. 

Therefore, the fashion show will offer revolutionary and innovative staging through the unmistakable language and aesthetics of the La Fura dels Baus theatre and show production company, responsible for creating the opening ceremony of the Barcelona Olympic Games (1992), opera stagings and online productions.

The event will also feature a digital showroom that will provide a new environment to showcase the collections of the major firms in the bridal industry to buyers from around the world and generate multiple connections and commercial agreements on an international level. The VBBFW app will be designed in a simple and intuitive way so that buyers and influencers can browse, chat and meet up with brand representatives in a virtual way, at any time and from anywhere, via a mobile phone or a computer.

In this context, VBBFW provides the bridal community with the largest digital platform of bridal fashion that will serve as a hub for all the players in the industry to promote international business opportunities and to connect brands and all industry professionals and a global audience.

VBBFW is also a hub for research, awareness and knowledge for the bridal industry to support brands and designers in the development of their commercial and communication strategies globally.

PR Newswire

TUKA3D Removes Touch and Feel Barrier For Digital Development of Apparel

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LOS ANGELES, July 22, 2020 — Tukatech introduces the first “feel factor value” to fabrics based on a mathematical calculation using bend and surface friction values in all warp, weft, and shear directions. This feature helps in 3D product design as customers can quickly relate fabric feel without having to wait for a physical sample which can delay the development process.

What is a “fabric feel factor?” It is a number which someone may be able to learn and associate in their mind when imagining what the fabric will feel like. The relational value comparison is based on many fabrics familiar to users. This is like understanding a weather report where, for example, the temperature is 56 degrees Fahrenheit but “feels like” 65. This “feels like” conveys that one might feel warmer than the current temperature would indicate. This may be due to various reasons in the environment for that day including wind velocity and humidity. Simply telling the relative humidity is a certain value or that the wind is at a certain velocity does not instantly convey the feel factor of the temperature. However, if it is told that the temperature feels like 65 degrees it instantly conveys what to expect.

A similar analogy has been applied to fabrics. For example, most apparel people know from experience how soft a fine silk scarf feels and know that raw denim or burlap is rough. A number can be assigned to fabrics that will convey to the mind the feel factor of the fabric. If the softest fabric was a 10 on a scale of 1 to 10 and the roughest was a 1, then other fabrics fall in between. This determination from most used fabrics now can be classified with reference number for each and a feel factor for new fabric will help the design community to “digitally feel” the fabric while they can see the drape and movement of fabric in TUKA3D. These values can then be tabulated and the mean for each fabric taken and assigned to that fabric.

“What do you feel when someone say it feels soft like baby’s skin, or it tastes too salty, or the sound is too loud. As humans, we do have our sensory abilities to predict taste or listening on a decibel factor, same senses can relate these ‘feel factor’ to predict the feel of fabrics by comparison numbers of known fabrics. We wanted to give designers the ‘feel factor’ to help speed up the product development process in digital format, as well as give consumers the ability to digitally feel the fabric before making their purchase,” explains Ram Sareen, CEO-Founder of Tukatech. 

For more information about our latest fabric feel factor feature, TUKA3D, or any other solutions, please visit www.tukatech.com or email tukateam@tukatech.com.

About Tukatech – Tukatech was founded in 1995 with the objective to have pattern makers create patterns digitally on the computer. On their silver anniversary, Tukatech is an influential fashion technology company known worldwide for innovative solutions and superior technical support. They are the industry’s leading provider of award winning CAD (TUKAcad), Automatic Marker Making (SMARTmark), and 3D software (TUKA3D virtual fit and sampling and TUKA3D Designer Edition Visualizer) and machinery for product development, cloud collaboration, and garment manufacturing. Visit us at: www.tukatech.com 

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