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PR Newswire

IBM, DELTA AIR LINES WPP, 4A’S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY

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IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology

CANNES, France, June 20, 2022 /PRNewswire/ — Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias in advertising technology. Committing organizations include IBM (NYSE: IBM), Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad Council.

The action is the most recent effort by IBM to drive education and awareness around the impact of bias in advertising technology. In 2021, the company launched a research initiative to explore the hypothesis that bias can exist in ad technology, which initial findings confirmed. The research also showed that mitigating bias in ad technology was possible using AI tools and resources in marketing processes. More industry participation and data collection are needed to better understand the potential impact of bias on these campaigns, but several industry leaders are demonstrating early activism by raising awareness and taking action via IBM’s Advertising Fairness Pledge.

“While the risk of bias in advertising is well known, by making this commitment, these organizations are among the first in the industry to take action,” said Bob Lord, IBM Senior Vice President of The Weather Company and Alliances. “Together, we are agreeing to educate ourselves and our companies and ask other industry leaders to join us in helping to mitigate bias in advertising.”

Toward that effort, IBM also announced the release of its gratis Advertising Toolkit for AI Fairness 360, an open-source solution deploying 75 fairness metrics and 13 state-of-the-art algorithms to help identify and mitigate biases in discrete data sets. A playbook and sample code are also made available for ease of use. Organizations utilizing the toolkit may gain a better understanding of the presence and impact of bias on their ad campaigns, as well as the makeup of their audiences.

“Used correctly, data can help brands personalize consumer engagement and identify the most relevant touchpoints. However, we know that bias can exist in algorithms or technology, and that’s why we’re helping our clients to evaluate how and when to use data in a meaningful way that will benefit the customer experience,” said Mark Read, CEO of WPP. “Through WPP’s GroupM, we’ve developed the Data Ethics Compass to help clients navigate the challenges of using datasets, while IBM’s new Advertising Toolkit for AI Fairness 360 will help us to better understand the potential impact of bias. Consumers rightly expect brands to use their information in a fair way and for the industry to tackle data bias collectively, which can ultimately result in increased engagement and commercial outcomes.”

Bias is often unintentional, a result of human assumptions and judgments encoded into algorithms that can result in unfair targeting, exclusion of certain groups, and marketing campaign failures. Organizations taking the pledge can contribute data to ongoing studies that seek to better explain the impact of bias. According to Salesforce’s 2022 State of the Connected Customer survey, nearly 62 percent of consumers surveyed reported they are concerned about bias in AI, up from just 54 percent two years prior, emphasizing the imperative for brands and agencies to better understand its impacts.

“As technology and data prevalence accelerates, the risk for bias in advertising compounds. It is our duty to address this head-on,” said Adam Gerhart, Global CEO of Mindshare. “We believe the industry needs to take clear and intentional action, which is why we are committing to leverage the Advertising Toolkit for AI Fairness 360.”

As the advertising industry continues to face issues related to privacy and transparency, many organizations believe that tackling bias in ad tech could be a next key area of focus for marketers. Nearly $1 trillion was spent on digital advertising globally in 2021, much of which flows through programmatic engines that segment and target specific audiences, sometimes missing large consumer groups in the process. With increasing consumer demand for transparency in how their data is used, marketers must look for new ways to remain effective. Tapping into alternative privacy-forward data sources, such as weather data, can be effective predictors of behavior that could also help rebuild trust with consumers.

“As a global brand, we know that every decision we make, whether it’s about a supplier, an employee or an ad campaign, is a reflection of our values and the change we want to see in the world,” said Emmakate Young, Delta’s Managing Director of Brand Marketing. “We’ve long been focused on inclusive representation in our campaign creative, this effort allows us to go a step further to bring more inclusive representation to our campaign delivery.”

To download the Advertising Toolkit for AI Fairness 360 and the associated playbook, to take the Advertising Fairness Pledge, and to learn more about how bias in advertising can negatively impact businesses and consumers, visit IBM’s Bias in Advertising microsite.

To learn more about IBM Watson Advertising solutions and services, visit here.

Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.

About IBM
IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly and efficiently. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

IBM Contacts:

Luca Sesti
luca.sesti@ibm.com

Clare Chachere
Clare.chachere@ibm.com

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PR Newswire

Huawei OceanProtect Backup Storage Wins Best of Show Award at Interop Tokyo 2022

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SHENZHEN, China, June 17, 2022 /PRNewswire/ — At Interop Tokyo 2022, the largest ICT exhibition in Japan, Huawei OceanProtect Backup Storage won Special Prize for Best of Show Award in the Server & Storage category. This is the first world-class award won by Huawei OceanProtect Backup Storage, demonstrating its high-end and competitive advantages.


Award-winning review: Unparalleled backup storage performance. With rapid backup speeds and high data reduction ratios, the system may revolutionize applications and system designs and propel a new backup storage model into the future.

Interop Tokyo is the largest and most influential ICT exhibition in Japan. Each year, top technology companies from around the world showcase their leading solutions and technical prowess, to compete for Interop’s positive reviews. Huawei OceanProtect Backup Storage earned plaudits from IT experts and reviewers with its industry-leading, unique solution and flawless on-site demonstration.

The traditional Disk-to-Disk-to-Tape (D2D2T) model for data protection faces problems like long backup window and recovery time, while the new era of Flash-to-Flash-to-Anything (F2F2X) is redefining the model as backup solutions are going flash, further unlocking the value of data. The Huawei OceanProtect Backup Storage, as the next-generation intelligent all-flash benchmark product, is built for the F2F2X age, featuring rapid backup and recovery, efficient reduction, and high reliability.

Why Huawei OceanProtect Backup Storage was crowned the winner

The first advantage is rapid backup and recovery. At the front end, OceanProtect uses DTOE intelligent network interface card (NIC) to optimize protocol computing and release CPU computing resources, doubling the array bandwidth compared to traditional NIC. Furthermore, OceanProtect supports high-performance SSDs at the back end. The end-to-end full acceleration feature enables up to 155 TB/hour backup and 172 TB/hour recovery bandwidths, respectively.

In terms of efficient reduction, multi-layer inline variable-length dedupe, feature-based compression, and byte-level compaction achieve up to 72:1 data reduction ratio, which contributed to great TCO savings.  

Furthermore, 6-nines high reliability is built on the Active-Active redundancy hardware architecture and RAID-TP technology, which can tolerate three disk failures and implement failover within seconds when single controller failure, achieving high availability and reliability.

In the F2F2X age, data protection is embracing a new ecosystem and challenges. Huawei OceanProtect Backup Storage adapts to high-speed backup models in diverse industries and application environments, providing premium backup and recovery to safeguard your data assets in the intelligent world.

For more information about Huawei OceanProtect solutions, please visit:

https://e.huawei.com/en/products/storage/oceanprotect/oceanprotect-x8000-x9000

PR Newswire

meldCX and American Kiosks Take Contactless to the Next Level with Smart Self-Service Kiosks

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  • meldCX and American Kiosks announce close partnership, combining state-of-the-art hardware with smart technology and reliable field services
  • Partnership will create new opportunities across the connected ecosystem, fueling innovation and accelerating IoT adoption across North America

ATLANTA and LAS VEGAS, June 15, 2022 /PRNewswire/ — meldCX, a global technology company focusing on cutting-edge AI and IoT solutions for enterprise customers, announces today it is partnering with American Kiosks, a Colorado-based self-service kiosk manufacturer simplifying the process of deploying self-service kiosks equipped with smart technologies for North American business.

This partnership brings together meldCX’s powerful software stack, American Kiosks’ quality made-in-USA hardware, and reliable field services to provide businesses with an end-to-end managed system.

By working with meldCX and American Kiosks, businesses can reap the following benefits.

Hardware:

  • Ready-made or custom kiosks that are proudly made in the USA, not impacted by pandemic supply chain shortage
  • Over 35 years of self-service experience, industry knowledge, and UL expertise from an engineering background
  • 2-minutes service replacement times with modular replacement components
  • Hassle-free managed services to help achieve optimal uptime through worldwide in-field experts

Software Platform:

  • Increased ROI through remote application, device management software and smart IOT hub by meldCX that supports multi-OS
  • AI tools and models to provide premium customer experience and automation for kiosk operators
  • More than 1000+ out-of-the-box integrations built for IoT and kiosk environments
  • Seamless connection with peripheral devices such as payment systems and card readers

meldCX and American Kiosks power contactless and virtualized concierge for various verticals worldwide. Features of these kiosks include: AI based check-in, identity verification, object recognition, secure payments, and other operational efficiencies to improve the customer experience.

Eric Nebola, President of American Kiosks, says, “With self-service technology taking over markets across the board, we have seen struggles with staffing. When a kiosk can take on common tasks this gives staff time to focus on providing an excellent, more personalized customer experience.”

Stephen Borg, CEO and Co-Founder of meldCX, adds, “Integrating self-service with intuitive AI technologies into everyday processes, such as checking into hotels and creating a virtualized concierge for tailored retail experiences, creates a memorable experience for customers through intentional interactions, rather than taking away from the human to human connection.”

meldCX and American Kiosks will be at HITEC (Hospitality Industry Technology Exposition & Conference) in Orlando, Florida, from the 27th – 30th June, showcasing the smart concierge kiosk. Stop by booth #2237 to see the technology at play!

If you aren’t attending, please still reach out to marketing@meldcx.com or +612-306-6470 for a free consultation with their engineering teams.

About meldCX (www.meldcx.com)

meldCX’s mission is to empower businesses and individuals to create premier customer experiences through AI and intelligent edge technologies. Market leaders need applications that make customer and employee experiences more interesting and fulfilling — meldCX technology delivers the building blocks for their success. meldCX is also a Chrome Enterprise Recommended solution, partnering with some of the biggest names in tech. meldCX is headquartered in Melbourne, Australia, with teams in Sydney, Philippines, USA, and UK (EMEA).

About American Kiosks (www.americankiosks.com)

American Kiosks is a self-service division of Cole Kepro International headquartered in Las Vegas, NV, offering a number of ready-to-go products which can help lower costs and reduce lead-times. They are experts in self-service and engineering with over 35 years in the field. The team at American Kiosks is committed to providing the highest quality products, services, and experiences for your current projects and future visions.

PR Newswire

Beko and Grundig bring their vision for a better future to the stage at EuroCucina – FTK 2022

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LONDON, June 10, 2022 /PRNewswire/ — Grundig and Beko, leading household appliance companies, participated in Europe’s major kitchen trade show, EuroCucina 2022, to showcase their latest product innovations and share insights from Arçelik CEO, Hakan Bulgurlu and Grundig Brand Ambassador, Chef Massimo Bottura.

Beko Grundig Eurocucina 2022

Speaking at the Sustainability Talks, Hakan Bulgurlu and Massimo Bottura discussed the current state of the climate, food social sustainability and how failure to act on climate change now may drive a global food crisis that transcends economies and regions. Their discussion also turned to how companies should place sustainability at the heart of their business strategy, drawing examples of projects that Arçelik is pursuing to achieve its ambitious vision.

Commenting on the growing climate crisis, Hakan stated that “the amount of time left, to avoid an increase of 1.5°C in temperature, is incredibly small and the current state of the planet is, unfortunately, dire.” Arguing that pursuing a sustainable business model is urgent, achievable and ultimately rewarding for companies, which is why Arçelik is deeply committed to reaching net zero by 2050.

The discussion also examined the impact of climate change on food security worldwide. Hakan stated that “the rising heat has already damaged agricultural capacity in many countries, which forces governments to limit or even ban exports of various crops. This creates a food shortage and leads to more and more people going to bed hungry, each night.”  To combat this crisis, Grundig partnered with Chef Bottura, who founded the Food for Soul Initiative in early 2016 to encourage communities to fight food waste in the interest of social inclusion as well as individual wellbeing. This project created the foundation of the relationship between Chef Bottura and Grundig.

Chef Bottura states that “Grundig is the only foreign company to which I am very closed both for a sharing of values and for gratitude because they were among the first to believe in my Food for Soul project. We both want to change things simply, connecting people can really make a difference to change the world. If you want to change something you have to stay together.”

Grundig, as the official partner of Food for Soul, has set up more than thirteen refettorios, around the world. Refettorios aim to develop community spaces and experiences that promote sustainability and help tackle food waste. So far, these efforts have helped save more than 955 tonnes of food saved, distributed 2.08 million hospitality meals, and engaged over 100,000 chefs and volunteers.

In talking about solutions, Hakan spoke about Arçelik’s decarbonisation roadmap and ambitious plans to offset carbon emissions, which led to the topic of energy efficiency. Arçelik’s decarbonisation vision is led by the company’s effort to ensure energy efficiency in both the production and the products. As home appliances are such a necessity, the responsibility to reduce the large amount of energy consumed by these appliances falls on their producers. With that in mind, Arçelik aims to increase its products’ energy efficiency by 50% by 2030.

The talks appropriately took place in Beko and Grundig’s ‘Zero-Impact’ booth, which was designed by architect, Martino Berghinz and named, ‘Sustainability on Stage’. The materials used to create the booth were, altogether more than ninety-five percent reusable. Additionally, to highlight the guests’ overall sustainability experience, Beko and Grundig partnered with ZeroCO2, a company specialising in reforestation projects with high social impact, to carry out an in-depth Life Cycle Assessment (LCA) analysis of Beko and Grundig’s participation in the event, and a subsequent offsetting operation. This operation involves a social fruit-planting project that will not only offset the CO2 emitted but also support local farming families by donating the planted fruit to contribute to their economic and food well-being.

The booth also featured Beko’s Beyond and Grundig’s Prologue Ranges as well as two Immersive Rooms, dedicated to telling a story of those technologies that are most representative of Arçelik’s commitment to sustainability. These rooms offered visitors, a virtual and multisensory experience. The products and their associated technologies included within both of these ranges demonstrates Arçelik’s efforts towards creating a manufacturing ecosystem that favours the circular economy. For example,

  • Grundig’s FiberCatcher Washing Machines integrates the first-of-its-kind filter that collects and retains 90 percent of the microfibres produced by washing cycles, which would otherwise pollute the marine ecosystem, and consequently end up in the food we eat.
  • Beko’s HarvestFresh Refrigerators are designed to better preserve the vitamin and nutritional contents of fruits and vegetables. 

In its entirety Beko and Grundig’s zero-impact booth offered guests a holistic sustainability experience, while reaffirming Arçelik’s commitments to innovation in the service of a more sustainable future.

ARCELIK

With over 40,000 employees throughout the world, Arçelik’s global operations including sales and marketing offices in 51 countries, and 28 production facilities in 9 countries with 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko). As Europe’s second-largest white goods company by market share (based on volumes), Arçelik reached a consolidated turnover of 6.5 billion Euros in 2021. Arçelik’s 29 R&D and Design Centers & Offices across the globe, are home to over 2,000 researchers and hold more than 3,000 international patent applications to date. In 2021, Arçelik achieved the highest score in the DHP Household Durables category for the 3rd year in a row in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment. Through its leadership position in sustainability and credible decarbonization roadmap for achieving net zero, Arçelik became the first and only company from its industry to receive the Terra Carta Seal by HRH Prince of Wales. Arçelik’s mission is ‘Respecting the World, Respected Worldwide.’

www.arcelikglobal.com/en

GRUNDIG

Grundig is the international home appliance brand of Arçelik, which is a multinational household appliances manufacturer that operates with 12 brands and employs over 40,000 people worldwide. Grundig is one of the world’s leading providers of products in the areas of entertainment electronics, small electrical appliances, and major home appliances. The brand remains true to its brand attributes including its extensive experience in the market for 76 years, user-friendly and elegant design, eco-consciousness, high standards, and quality control.

Grundig believes that a sustainable future starts at home. To support this vision, Grundig adopts the ‘Respect Food’ initiative aiming to inspire everyone to fight food waste by showing how to tackle waste in kitchens and with innovative products. Grundig fulfills its responsibility for sustainable business practice and makes an important contribution to its parent company, Arçelik’s 2030 sustainability targets with its sustainable partnerships and communication, energy-efficient product development, and innovation approach focusing on the circular economy, and other sustainability pillars. At the same time, Grundig further empowers its customers to achieve more sustainable living.

https://www.grundig.com/ 

BEKO

Beko is the international home appliance brand of Arçelik, which is a multinational household appliances manufacturer that operates with 12 brands and employs over 40,000 people worldwide. Beko is one of the top 3 large home appliances brands in Europe*. The brand is FC Barcelona’s main partner, naming partner of Fenerbahçe Men’s Basketball Team and official supplier of European League of Legends Championship (LEC).

Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient. Beko’s brand mission is ‘healthy living is only possible on a healthy planet’. Beko is committed to protecting the planet by designing and manufacturing energy-efficient products and investing in resource efficiency in production.

www.beko.com/

*Source Euromonitor International Limited; Large Appliances as per “Major Appliances” in Consumer Appliances 2022ed, retail volume, 2021 data.

Beko Grundig Eurocucina 2022
Beko Grundig Eurocucina 2022
PR Newswire

SIGNATURE KITCHEN SUITE PRESENTS VALUE OF ‘TRUE TO FOOD’ PHILOSOPHY IN MILAN

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Ultra-Premium Built-in Brand’s Innovation with a Passion for Food

SEOUL, South Korea, June 8, 2022 /PRNewswire/ — LG Electronics (LG) is set to hold a series of sophisticated events at the Signature Kitchen Suite Showroom in Piazaa Cavour, Milan, during this year’s Milan Design Week 2022.

LG Electronics (LG) is set to hold a series of events at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan, during Milan Design Week 2022.
LG Electronics (LG) is set to hold a series of events at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan, during Milan Design Week 2022.

LG Electronics (LG) is set to hold a series of events at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan, during Milan Design Week 2022.
LG Electronics (LG) is set to hold a series of events at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan, during Milan Design Week 2022.

During Milan Design Week 2022, an architect and illustrator, Carlo Stanga showcases his work of art at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan.
During Milan Design Week 2022, an architect and illustrator, Carlo Stanga showcases his work of art at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan.

Product line-ups including 18-inch and 24-inch Column Wine Cellars from LG’s ultra-premium built-in kitchen appliance brand Signature Kitchen Suite are showcased in the Signature Kitchen Suite Showroom in Piazza Cavour, Milan.
Product line-ups including 18-inch and 24-inch Column Wine Cellars from LG’s ultra-premium built-in kitchen appliance brand Signature Kitchen Suite are showcased in the Signature Kitchen Suite Showroom in Piazza Cavour, Milan.

Open since 2020, the showroom presents the luxurious offerings of Signature Kitchen Suite, a brand that is creating new trends in built-in kitchen appliances. Admired throughout Europe, the home of built-in appliances, LG’s luxurious built-in kitchen solutions combine the company’s innovative technologies and passion for food to deliver precise cooking and food preservation as well as next-level style and convenience.

The ultra-premium brand’s showroom resembles an elegant, modern art gallery where tradition and innovation come together in effortless harmony. Perfectly complementing the understated design of Signature Kitchen Suite’s advanced appliances is a nature-inspired décor by Calvi Brambilla, one of Milan’s most esteemed interior design studios. Visitors can see and experience for themselves the unique value of Signature Kitchen Suite and LG’s home appliances by exploring the showroom’s Food Academy and curated domestic spaces, including the kitchen, living room, bedroom and laundry room.

During Milan Design Week 2022, the showroom will demonstrate the true value of Signature Kitchen Suite products through the True to Food™ Itinerary event – which shows consumers the benefits of a True to Nature lifestyle, where ingredients are kept nature-fresh by LG’s latest technologies. Also on offer are cookery courses hosted by Signature Kitchen Suite’s food experience director, the noted chef, Andrea Vigna, and storytelling by architect, illustrator and author, Carlo Stanga, as well as appearances by well-known artists and furniture designers. Providing a variety of delicious experiences, the showroom’s events convey the importance of proper food storage and preparation, and the passion and dedication Signature Kitchen Suite has for sharing its True to Food philosophy.

“Visitors to our showroom this Milan Design Week will experience the unmatched value and artistry of our ultra-premium brand appliances, and see for themselves how we remain true to creating a better life in all areas of the home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to expand our portfolio of built-in appliances for the European market with high-tech, well-designed products that meet the needs and expectations of the most discerning consumers.”

For more information on the Signature Kitchen Suite Showroom in Milan, visit www.signaturekitchensuite.it/it_en/.

About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technolglobal ogies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.

Source: LG Electronics, Inc.

PR Newswire

Cisco Unveils Innovations Driving New Security Cloud Strategy

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News Summary:

  • Cisco unveiled its new strategic vision of a unified platform for end-to-end security across hybrid multi-cloud environments
  • The company is designing the Cisco Security Cloud to be the most open security platform with no public cloud lock-in
  • Cisco is taking steps to realize its vision with innovations across the industry’s most complete portfolio, driving security resilience for its customers

SAN FRANCISCO, June 6, 2022 /PRNewswire/ — RSA Conference – Cisco, the leader in enterprise networking and security, unveiled its plan for a global, cloud-delivered, integrated platform that secures and connects organizations of any shape and size. The company is designing the Cisco Security Cloud to be the industry’s most open platform, protecting the integrity of the entire IT ecosystem – without public cloud lock-in.

At RSA Conference 2022, Cisco unveiled its strategic plan to provide security resilience for a hybrid multi-cloud future
At RSA Conference 2022, Cisco unveiled its strategic plan to provide security resilience for a hybrid multi-cloud future

“With the complexity of hybrid work, continued acceleration of cloud adoption, and the ever-advancing threat landscape, organizations are looking for a trusted partner to help them achieve security resilience. We believe Cisco is uniquely positioned due to its scale, breadth of solutions and cloud-neutral business model to meet their needs,” said Jeetu Patel, Executive Vice President and General Manager of Security and Collaboration at Cisco. “Cisco is already delivering upon key tenets of our cloud platform vision. We’re excited to increase our innovation velocity to truly deliver on the vision of the Cisco Security Cloud.”

The Security Cloud will provide an integrated experience for securely connecting people and devices everywhere to applications and data anywhere. With unified management, the open platform will provide threat prevention, detection, response, and remediation capabilities at scale. Cisco has been on the journey toward the Security Cloud for some time and is sharing additional progress with new innovations across its security portfolio.

Secure Access

Ushering in the next generation of zero trust, Cisco is building solutions that enable true continuous trusted access by constantly verifying user and device identity, device posture, vulnerabilities, and indicators of compromise. These intelligent checks take place in the background, leaving the user to work without security getting in the way. Cisco is introducing less intrusive methods for risk-based authentication, including the patent-pending Wi-Fi fingerprint as an effective location proxy without compromising user privacy.

To evaluate risk after a user logs in, Cisco is building session trust analysis using the open Shared Signals and Events standards to share information between vendors. Cisco unveiled the first integration of this technology with a demo of Cisco Secure Access by Duo and Box.

“The threat landscape today is evolving faster than ever before,” said Aaron Levie, CEO and Co-founder of Box. “We are excited to strengthen our relationship with Cisco and deliver customers with a powerful new tool that enables them to act on changes in risk dynamically and in near real-time. You can expect to see more innovation and execution from Box and Cisco that help businesses protect their content across any location, application, or device.”

Secure Edge

To radically simplify how organizations connect and protect users, things, and applications, anywhere, Cisco is excited to introduce Cisco+ Secure Connect Now, a unified Secure Access Service Edge (SASE) solution. Cisco+ Secure Connect Now is a turnkey offer available in several countries that allows customers to quickly deploy SASE and ease day-to-day operations through a cloud-managed platform. The as-a-service subscription is optimized for value and managed through a unified dashboard.

Cisco offers unmatched breadth and depth in its networking and security capabilities, which is why Telefonica Tech will add Cisco’s SASE suite to its service portfolio.

“As businesses shift to support hybrid work and work from anywhere models, we are committed to helping them adapt to the increased demand for high performing and secure connectivity,” said Rames Sarwat, Director of Cyber Security & Cloud Products and Services at Telefonica Tech. “Together with Cisco, we will offer customers an innovative, managed service that will combine SD-Branch with Cisco SASE to address a complete set of next-generation connectivity and security use cases for the branch and the hybrid worker.” 

Secure Operations

Cisco added a new Talos Intel On-Demand service offering custom research on the threat landscape unique to each organization. To help accelerate incident detection and response, Cisco announced enhancements to Cisco Secure Cloud Analytics with its ability to automatically promote alerts into SecureX and map those alerts to MITRE ATT&CK. This follows the general availability of SecureX device insights to aggregate, correlate, and normalize data about the devices in their environment, and the integrations of Kenna and Secure Endpoint to better prioritize vulnerabilities. Cisco also introduced the Secure Firewall 3100 Series, designed for hybrid work with a new encrypted visibility engine that uses artificial intelligence and machine learning to detect hidden threats.

Simplification

Cisco is introducing simplification across the portfolio with the new unified Secure Client. Streamlining how administrators and users manage endpoints, half of Cisco Secure agents, including AnyConnect, Secure Endpoint, and Umbrella, will be unified by mid-year 2022 with additional agents to be added over time. This follows the new cloud-delivered Secure Firewall Management Center, which is enabled through the Cisco Defense Orchestrator and unifies management of both cloud and on-premise firewalls.

To learn more, visit Cisco.com/go/security.

Additional Resources:

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Newsroom and follow us on Twitter. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at http://www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Source: Cisco Systems, Inc.

PR Newswire

Thailand moving ahead to develop ‘Innovation City’ and reconnect the world

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  • Strong spatial potential of Bangkok explored and analyzed to attract innovation-driven enterprises from around the world
  • The country remains in the Top 50 in Global Startup Ecosystem Index   
  • Startup x Innovation Thailand Expo 2022 (SITE 2022) to be held hybridly in June this year  

BANGKOK, May 30, 2022 /PRNewswire/ — Thailand is forging forward with the development of its first smart innovation hub, led by the National Innovation Agency (Public Organization), better known as NIA. This is accomplished by exploring and analyzing the spatial potential of Bangkok and other significant cities for a specific purpose. After the country’s reopening from the COVID-19 pandemic, Bangkok is intended to be a regional innovation hub for innovation-friendly investment, regional air travel hub, and the creation of innovation districts, with the goal of attracting innovation-based entrepreneurs and stimulating strategic partnerships from around the world.

Dr Pun-Arj Chairatana, Executive Director of the National Innovation Agency (NIA), Thailand
Dr Pun-Arj Chairatana, Executive Director of the National Innovation Agency (NIA), Thailand

Thailand also maintains its position in the Top 50 of the Global Startup Ecosystem Index 2021, with four of its cities ranking among the first 1,000 cities with the finest infrastructure and resources for fostering the startup ecosystem.

Commenting on the ambitious move, Dr. Pun-Arj Chairatana, Executive Director of NIA, said: “Many cities throughout the world have policies in place to improve the quality of life and the economy, as well as to make their communities more livable. To make the city a sustainable city, innovation is employed to promote problem-solving and handle difficulties in a fast and effective manner. Bangkok is a city that is constantly expanding. Urbanization is critical, and it invariably requires policies that encourage or provide space for innovation. Such challenges are crucial in supporting the capital’s and the country’s lifestyles and economic prosperity.”

He also said, “To build a brand-related to innovation for Bangkok, it should create an impression that is more than just a city welcoming tourist. What must be pushed intensely is to develop a truly international innovation collaboration space for the community of digital startups, corporates, entrepreneurs, world changers, and innovators. It is a world-class network that wants to help accelerate innovation through fostering co-creation, friendly regulations, and welcoming urban development plans that attract innovative business entrepreneurs. It should also enable connectivity to other cities in order to lessen the concentration of growth and allow for new ways to utilize the resources available in each place. When these cities are discussed, they will have a distinct image, such as being a green city, a clean technology city, or a retail center, which will become a city brand.”

“Many cities designated as Smart Cities or Innovation Cities, such as Barcelona, London, Shenzhen, New York, and other Asian and European cities, must have critical features that are friendly to innovation. They all have the capacity to govern the city’s infrastructure and have regulations that encourage the development of new ideas. It also has the image of a city government that promotes growth through innovation,” said Dr. Pun-Arj.

According to NIA, Thailand has the potential to become an Innovative City in three areas: financial innovation, aviation hub growth, and the creation of innovation districts that invite international investment.

Bangkok as a regional hub for investment in innovation ventures

Bangkok has the potential to become an ASEAN powerhouse for investment in innovation ventures. Previously, investors had the option of choosing between Singapore, Kuala Lumpur, and Jakarta. More global venture capital firms, on the other hand, have chosen to invest in Bangkok because of the city’s reputation as a hotbed of financial innovation, owing to the city’s well-built infrastructure. Furthermore, the city is working to expand opportunities for persons who are skilled or have experience. Efforts have been made to promote the body of knowledge, commercial collaborations, and new business connections. 

The city has a variety of educational institutions that may provide upskilling and reskilling as well as information regarding financial services developments. The country receives advantages in terms of pulling money from both within and beyond the country by building a framework to promote the use of technology to assist the financial innovation industry. As a result, many people think of Bangkok as a nice city willing to welcome the financial innovation community, and these good aspects shine out so that more people notice them.

Bangkok as a regional ‘aviation hub’ when the world is reconnected

Bangkok’s strength is that it is the world’s air transportation hub. Because there are just two countries in ASEAN, with Singapore and Bangkok competing for the position, visitors to the region can easily travel to diverse destinations both domestically and internationally. Tourism is expected to return to normal after the COVID-19 pandemic has passed. The most important things to plan in Bangkok are solutions for travelers and convenience for entrepreneurs. This invites inventive people from all over the world to engage and collaborate with other sectors by proving that it is an open city for Global Citizens.

‘Innovation districts’ defined as areas rich in opportunities that must be expanded

One of the most important things that visitors to Bangkok look for is the uniqueness of each region and the benefits that can be derived from them. Bangkok has several potentials for innovation. A certain area of the city can be designated as a medical district, a digital development district, a tourism zone, or a logistics district, among other things. These can serve as incubators for entrepreneurs and catalysts for economic value creation. Many stakeholders will benefit from the commitment to establish innovation districts, and it will be a driving factor for economic growth today and in the future.

Bangkok as the startup capital

Thailand remains in the Top 50 of StartupBlink’s Global Startup Ecosystem Index 2021, a global resource for knowledge on innovation ecosystems that ranks 100 nations and 1,000 cities with the finest startup ecosystems. Thailand also has four cities among the top 1,000 in the world with the best startup ecosystems. Bangkok is ranked 71st in the world for startups based on the level of innovative prowess of 1,000 cities. This shows the availability of infrastructure, urban setting, and other factors that are comparable to their Southeast Asian or Asian counterparts.

Bangkok is also distinctive in terms of e-commerce and retail technology, ranking 33rd in the globe. Quantitative criteria such as co-working spaces, business facilities, the number of companies/branches functioning in research and technology, Internet convenience, and speed are all included. Unlike Jakarta, which has produced numerous unicorns, and Singapore, which is recognized for its financial startups, Bangkok stands out for its diversity, which it can use to connect with urban lifestyles. This stimulates investors’ interest in many types of businesses, particularly DeepTech, which the government and the NIA are actively supporting.

“To become an innovative city that can attract foreign investors and innovators, a number of factors must be in place, including collaboration among local administrative organizations, innovation investors, the new generation of leaders, educational institutions, research and development communities, and, most importantly, urban residents’ willingness to focus on innovation. We believe that by working together, they can make Bangkok more inventive.”

Dr. Pun-Arj concluded, “The transformation into a knowledge-based economy and leading investment destination will attract innovation-driven enterprises and stimulate strategic partnerships, further developing our growing tech sector by nurturing inclusive growth and impacting the lives of thousands of people in Thailand and beyond.”

Thailand, headed by NIA, will host Startup x Innovation Thailand Expo 2022 (SITE 2022), to showcase outstanding innovative products and services and connect leading startups, innovators, experts, business executives and investors. The event will be held hybridly on June 23-25, 2022, with the theme “Reconnecting the World.”

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Singapore to host largest tech event since reopening of its borders

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Asia Tech x Singapore is set to attract more than 12,000 global leaders and industry players as they gather to discuss emerging tech issues and opportunities in Singapore

SINGAPORE, May 26, 2022 /PRNewswire/ — From 31 May to 3 June, Singapore is hosting Asia Tech x Singapore (ATxSG), Asia’s flagship technology event that convenes global leaders and decision-makers across the technological ecosystem to debate and address opportunities and challenges as the world taps into the potential of digital to power the next bound of global economic growth while building an inclusive digital future.

ATxSG is headlined by the exclusive invitation-only ATxSummit to be held at The Ritz-Carlton, Millenia Singapore on 31 May, where Mr. Heng Swee Keat, Singapore’s Deputy Prime Minister and Coordinating Minister for Economic Policies will be the Guest of Honour. With a powerhouse line up of more than 50 speakers and some 2,000 guests from government, business and industry, the event will see robust discussion on a wide gamut of topics such as quantum computing, metaverse, and sustainability for a green digital future. On the same evening, Mr. Teo Chee Hean, Singapore’s Senior Minister and Coordinating Minister for National Security, will be the Guest of Honour for the inaugural ATxSummit Social – an exclusive, by-invitation-only dinner for the Summit’s speakers and guests.

The line-up of speakers includes Mrs. Josephine Teo, Singapore’s Minister for Communications and Information, Guest of Honour for the ATxAI Conference (1 Jun), as well as a panellist at ‘Trust in the Digital Economy’ (31 May) and ‘Changing Roles of Women in Tech (1 Jun) and Mr. Ong Ye Kung, Singapore’s Minister for Health, who will be speaking at a panel session on ‘Rethinking Healthcare Within a Digital Landscape’. They will be joined by Ministers from Brazil, Estonia, European Commission, Indonesia, Malaysia, Mongolia and the United States. ATxSG will also host senior executives from the world’s biggest and fastest-growing technology companies such as Amazon Web Services, Epic Games, Google, IBM, Microsoft and Ping An Group.

“Digital and tech brings many opportunities but also challenges. That impact is felt at the intersection of Tech and Governance, Tech and Businesses, and Tech and Society. This involves building a trusted digital environment, creating economic growth, seeding innovations, and tackling society’s pressing problems. It is therefore key to bring together thought leaders across these domains, to shape that shared digital future,” said Mr. Lew Chuen Hong, Chief Executive, Singapore’s Infocomm Media Development Authority.

ATxAI and ATxInspire: Women in Tech

On 1 June, ATxSG will feature ATxAI conference that will look at the future of AI technologies, trust in AI, and how AI can be leveraged for social good. On the same day, participants at ATxInspire will hear from distinguished female leaders in the technology space. They will share their views on how to bolster the progress of women professionals in the industry while promoting greater diversity across the tech workforce. The panellists include Mrs. Josephine Teo, H.E. Bolor-Erdene Battsengel, Mongolia’s Secretary of State, Ministry of Digital Development and Communications, H.E. Makishima Karen, Japan’s Minister for Digital, Ms. Jessica Tan, Co-CEO of Ping An Group and Ms. Kathy Baxter, Principal Architect, Ethical AI practice at Salesforce.

At the side-lines of ATxSG, Mr. Tan Kiat How, Singapore’s Minister of State for Communications and Information, will be giving the keynote address as Guest of Honour at the Founders Forum (31 May), and Ms. Rahayu Mahzam, Singapore’s Parliamentary Secretary will be giving the keynote address at the InnovFest x Elevating Founders (ATxImpact) (1 Jun) as Guest of Honour.

ATxEnterprise and ATxImpact

ATxSG will showcase two popular segments: ATxEnterprise and ATxImpact, organised by Informa Tech, scheduled from 1 to 3 June, at the Singapore EXPO. Spanning 3 halls of more than 500 exhibitors from 32 countries/regions and 200 conference sessions featuring more than 350 speakers.

The three-day event will see more than 10,000 attendees and business leaders from across Asia’s Tech, Media, Telecoms and Start-up ecosystem convene in Singapore for a long-awaited return to in-person events.

The ATxEnterprise Headliners will kick-off the event with Dr Janil Puthucheary, Singapore’s Senior Minister of State, Ministry of Communications and Information & Ministry of Health, Singapore, delivering the opening address on 1 June, at 9.30am.

Tony Blair, former Prime Minister of Great Britain and Northern Ireland, and Executive Chairman of the Tony Blair Institute for Global Change, will also join virtually to deliver a keynote on Supporting Global Change through Technology.

ATxEnterprise, the flagship collection of industry events at ATxSG, features BroadcastAsia, CommunicAsia, SatelliteAsia, and TechXLR8Asia, led by top sponsors Huawei, NCS and Singtel. ATxImpact featuring InnovFest x Elevating Founders, organised in partnership with NUS Enterprise, the official start-up event of ATxSG, and largest gathering of its kind in the region, brings together more than 100 promising regional start-ups, and top names in venture capital.

“Boasting a strong line-up of renowned speakers and over 500 exhibitors from various industries including business, technology, and telecommunications, we are excited to partner with IMDA for this year’s ATxSG, the first to be conducted physically. We look forward to insights and conversations across business, tech and government leaders that will shape our shared digital future,” said Mr. Tom Cuthell, Vice President of Festivals, Informa Tech.

For more information on ATxSG, please visit: asiatechxsg.com.

Members of the media are encouraged to register for their press badge here.

About the Infocomm Media Development Authority (IMDA)

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harness frontier technologies, and develop local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.

About Informa Tech

Informa Tech is a market leading provider of integrated research, media, training and events to the global Technology community. We’re an international business of more than 1,000 colleagues, operating in more than 20 markets. Our aim is to inspire the Technology community to design, build and run a better digital world through research, media, training and event brands that inform, educate and connect. Over 14,000 professionals subscribe to our research, with 225,000 delegates attending our events and over 18,000 students participating in our training programmes each year, and nearly 4 million people visiting our digital communities each month.

This flagship event joins Informa Tech’s portfolio of global tech festivals including London Tech Week and Africa Tech Fest. Hosted in thriving innovation hubs, these global events aim to unite the tech ecosystem to inspire impactful innovation, building a better digital world for both business and society. 

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

For media queries, please reach out to:
Sangeetha Kannan, OPRG for IMDA
Tel: +65 8769 5324 | Email: sangeetha.kannan@omnicomprgroup.com

Myra Kheng, TEAM LEWIS for Informa
Tel: +65 9228 6066 | Email: myra.kheng@teamlewis.com

APPENDIX: ATxSG – Line-up of Key Events

ATxSummit, 31 May

By invitation only. Policy makers, regulators, and industry leaders will debate and share insights on the opportunities and challenges as the world seeks to redefine technology for a shared digital future. Discussions will span across four overarching pillars – Tech x Trust, Tech x Good, Tech x Builders, and Tech x Creative. 

Key Panels and Speakers

Trust and the Digital Economy

Mrs Josephine Teo, Singapore’s Minister for Communications and Information and Mrs Gina M Raimondo, USA’s Secretary of Commerce, Dept of Commerce will discuss the exponential growth and potential in the digital economy, how governments can work together, instil the right foundation and frameworks for a safe and inclusive growth. 

Digital Innovation Across Borders

As the digital domain is borderless and the world is more interlinked than ever before, learn how conglomerates and SMEs can collaborate across geographical boundaries amidst increasing tech contestation. 

  • H.E. Airlangga Hartarto, Indonesia’s Coordinating Minister for Economic Affairs, Indonesia
  • H.E. Bolor-Erdene Battsengel, Mongolia’s Secretary of State, Ministry of Digital Development and Communications
  • Mr Jean-Philippe Courtois, Exec VP & Pres. National Transformation Partnerships, Microsoft
  • H.E. Margrethe Vestager, Executive VP & Commissioner for Competition; Chair, Commissioners’ Group on a Europe Fit for the Digital Age (European Commission)

Rethinking Healthcare Within a Digital Landscape

How digital healthcare has taken a new life with new healthcare trends such as telemedicine, contact tracing and health applications.

  • Mr. Ong Ye Kung, Singapore’s Minister for Health
  • H.E. Khairy Jamaluddin, Minister for Health, Federal Gov’t of Malaysia
  • Mr. Edwin Basuki, Chief Financial Officer, Doctor Anywhere
  • Ms Jessica Tan, Co-CEO, Ping An Group

Unpacking the Metaverse

A convergence between the physical and the virtual, learn how real use-case applications that will generate new market opportunities in the Metaverse.

  • H.E. Sandiaga Uno, Indonesia’s Minister for Tourism and Creative Economy
  • Ms Christel Quek, Co-Founder and CTO, BOLT
  • KC Choi, EVP and GM, Global Mobile B2B/G, Mobile Experience, Samsung Electronics
  • Mr Quentin Staes-Polet, Managing Director, EMEA, ASEAN & India, Epic Games

For more information on the exciting line-up of speakers, please visit asiatechxsg.com/agenda/ 

ATxAI, 1 June

Guest of Honour, Mrs. Josephine Teo, Singapore’s Minister for Communications and Information will explore with government, business, and industry leaders on the future of AI, how to demonstrate trust in AI, how to leverage AI for social goods, as well as exploring the practical applications of AI. 

Speakers include: 

  • Blaise Aguera y Arcas, Engineering Fellow at Google
    • An authority in computer vision, machine intelligence, and computational photography.
    • Blaise is a regular presenter at TED with presentations that have been rated some of TED’s “most jaw-dropping”.
  • Hiroaki Kitano, CEO of Sony AI
    • Japanese Scientist and Professor
    • He is active in many international organisations (e.g., Founding President of the RoboCup Federation, Member of the AI & Robotics Council (2016-2018), and Quantum Computing Council (2019-2020) of The World Economic Forum
    • Renowned speaker in global AI and AI governance conferences 
  • Kathy Baxter, Principal Architect, Ethical AI Practice
    • Renowned in the AI governance sector and develops research-informed best practice to educate Salesforce employees, customers, and the industry on the development of responsible AI

ATxImpact, 1 to 3 June

ATxImpact will feature InnovFest x Elevating Founders Asia, showcasing more than 100 start-ups from around the region.

InnovFest x Elevating Founders Asia is the official start-up event of Asia Tech x Singapore and is organised by NUS Enterprise in partnership with Informa Tech’s dedicated programme for start-ups and scale-ups. With the aim to nurture start-ups and promote entrepreneurship in the region, it brings together the start-up ecosystem from across Asia and the globe, as well as exciting new technologies and ideas. The event will give tech start-ups exclusive access to curated investors and the enterprise marketplace and provide attendees with the latest insights and trends in the innovation space. 

Participants can look forward to panels on ‘Cooling Singapore 2.0: Building a Digital Urban Climate Twin’ and ‘Beyond the Hype – Securing the Metaverse’ where speakers from start-ups convene to discuss newest developments and emerging trends within the tech ecosystem.

Some speakers include: 

  • Assoc Prof Keith Carter, Associate Professor School of Computing & Director, NUS FinTech Lab [Topic: Beyond the Hype – Securing the Metaverse]
  • Lily Wu, Startup Partner Lead, SEA – Stripe [Topic: Entering a new age: the Web3 revolution]
  • Professor Lawrence Loh, Director, Centre for Governance and Sustainability, NUS Business School, National University of Singapore [Topic: Sustainability and ESG: Beyond the Hypes and Hopes for Innovation]
  • Jaclyn Seow, Head of ESG and Impact, Openspace Ventures [Topic: Beyond the romanticism of Impact Investing] 

Ms Melin Lim, Senior Director, Urban Food Solution Division, Singapore Food Agency [Topic: A Sustainable Approach to Secure Singapore’s 30 by 30 vision through Agritech] 

ATxEnterprise, 1 to 2 June

ATxEnterprise will feature BroadcastAsia, CommunicAsia, SatelliteAsia, and TechXLR8Asia. It will include exhibition marketplaces and conferences focusing on telecommunications, broadcast and media, satellite and enterprise solutions.

The ATxEnterprise conferences will feature new dedicated tracks on Cyber Security, IoT, Cloud & Cloud, as well as the inaugural Asia Satellite Business Week in partnership with Euroconsult. The event will explore the landscape for Singapore’s quantum initiatives; whether Singapore is truly on the right part to become a smart city; and what the future holds when investing in tech within Asia’s finance sector. 

Some of the headliner speakers include:

  • Anna Gong, Founder and CEO, Perx Technologies [Topic: Is Technology the Cause of Workforce Problems or the Solution?]
  • Aliza Knox, Senior Advisor, Boston Consulting Group [Topic: Is Technology the Cause of Workforce Problems or the Solution?]
  • Dr Cathy Foley, Chief Scientist of Australia [Topic: Tech Tools for Biodiversity]
  • Pierre Gaudreault, President, Asia Region, Emerging Markets, Pfizer Biopharmaceuticals Group [Topic: Transforming Health Tech in Asia]
  • Loh Boon Chye, CEO, Singapore Exchange [Topic: Investing in Tech — What Does the Future Hold?]
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ZOTAC SHOWCASES A NEW UNIVERSE OF POSSIBILITIES AT COMPUTEX 2022

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HONG KONG, May 24, 2022 /PRNewswire/ — ZOTAC Technology, a global manufacturer of innovation, joins COMPUTEX 2022 with exclusive unveilings at our Virtual Booth for you to discover. From the Metaverse-ready wearable PC and professional mini workstation, to the smallest full-featured system and ultimate graphics cards, our strong line-up of innovative products invites all visitors to reimagine how we create, play and work in the new digital universe.

ZOTAC SHOWCASES A NEW UNIVERSE OF POSSIBILITIES AT COMPUTEX 2022
ZOTAC SHOWCASES A NEW UNIVERSE OF POSSIBILITIES AT COMPUTEX 2022

THE NEW INDUSTRY LEADING WEARABLE PC

THE NEW INDUSTRY LEADING WEARABLE PC, ZOTAC VR GO 4.0.
THE NEW INDUSTRY LEADING WEARABLE PC, ZOTAC VR GO 4.0.

The next-generation ZOTAC VR GO 4.0 brings unprecedented freedom of movement and the most reliable connectivity that no wireless VR device can provide. The all-new VR GO 4.0 Backpack PC is now equipped with more advanced technologies, enabling individual developers and 3D designers to visualize and realize all things creative in Virtual Reality (VR), Augmented Reality (AR), or Mixed Reality (MR) for VR content development, virtual entertainment, and more technical scenarios. While for everyone else, the addition of more powerful hardware allows for more visual fidelity and immersive VR experiences.

THE THINNEST PROFESSIONAL WORKSTATION

THE THINNEST PROFESSIONAL WORKSTATION, ZBOX QTG7A4500.
THE THINNEST PROFESSIONAL WORKSTATION, ZBOX QTG7A4500.

The all-new and most powerful ZBOX Mini PC Workstation, ZBOX QTG7A4500, empowers designers, engineers, data scientists, and creators to get more done than ever within the thinnest possible footprint. This is the first pairing of a ZBOX Mini PC with a professional-grade NVIDIA® RTX™ A4500 GPU powered by the NVIDIA Ampere architecture, featuring the power of real-time ray tracing, simulation, and Artificial Intelligence. The professional-class GPU backed by a multi-core and multi-threaded Intel® Core™ i7 processor has the high performance to tackle memory-intensive workloads and accelerate graphics performance for a smooth multi-tasking and responsive experience.

THE SMALLEST FULL-FLEDGED DESKTOP PC

THE SMALLEST FULL-FLEDGED DESKTOP PC, ZBOX PI336 pico.
THE SMALLEST FULL-FLEDGED DESKTOP PC, ZBOX PI336 pico.

Uncover endless possibilities with ZBOX PI336 pico. Pre-installed with Windows 11, the 4K capable ZBOX pico features an updated design while it can still comfortably slip into your pocket. With support of simultaneous dual 4K display, expandable storage via micro SDXC, desktop sized expansion ports, and onboard memory and storage, the world’s smallest full-fledged computer is capable of powering cloud based applications, tackling light everyday tasks on-site or from a remote location, and driving business possibilities far and wide.

THE ULTIMATE GRAPHICS CARDS FOR GAMERS AND CREATORS

THE ULTIMATE GRAPHICS CARDS FOR GAMERS AND CREATORS, ZOTAC GAMING GeForce RTX™ 30 Series.
THE ULTIMATE GRAPHICS CARDS FOR GAMERS AND CREATORS, ZOTAC GAMING GeForce RTX™ 30 Series.

The latest ZOTAC GAMING GeForce RTX™ 30 Series features powerful performance to offer the best experience on the world’s popular games and creative apps. Based on the NVIDIA Ampere architecture, the graphics card line-up is packed with up to fast GDDR6X memory, 2nd generation RT cores for ray tracing, and 3rd generation Tensor cores for new cutting-edge AI features including NVIDIA DLSS, NVIDIA Reflex, NVIDIA Broadcast technologies, and wide GPU acceleration support in a whole host of creative applications.

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TCL CSOT unveils advanced display technology at SID Display Week 2022

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SAN JOSE, Calif., May 14, 2022 /PRNewswire/ — TCL CSOT, a leading company in developing technologies and innovations in the display industry, showcased its flagship products and advanced technologies at SID Display Week 2022 in San Jose, California from May 10 to 12, presented by the Society for Information Display (SID). The company was nominated as the Best Large Booth of the 2022 I-Zone (Innovation Zone) awards.

At SID Display Week 2022, TCL CSOT highlighted its industry-leading advanced concept products and its technological achievements across VR products, flexible OLED display, Mini LED technology, innovative LTPS display, 8K 1G1D technology, and smart commercial display.

TCL CSOT debuted the new 1764 PPI Real RGB LCD-VR panel which boasts higher pixel density among LCD screens. It is equipped with 90/120Hz high frequency with fast Liquid Crystal eliminating the door-screen effect and vertigo common in existing VR products. The 1512 PPI LCD-VR panel, the company’s first VR product which made its debut in 2021, comes with backlight blinking and will go into mass production this year demonstrating TCL CSOT’s industry-leading advantages in the VR space.

1764 PPI Real RGB LCD-VR panel
1764 PPI Real RGB LCD-VR panel

Also, TCL CSOT showed the world’s first 8″ 360° folding screen with Pol-less technology integrating the leading technology of foldable screen and 360° Stress-free self-compensating hinge. Pol-less module technology helps realize inner (R1.5)-outer (R6) folding and smoother switching. When folded, it can be an easy-carry phone for capturing dynamic information with one hand and a large-screen display when unfolded provides a perfect game and video experience.

8" 360° folding screen with Pol-less technology
8″ 360° folding screen with Pol-less technology

Jointly developed by TCL CSOT and JOLED, the world’s first 65″ 8K inkjet printing OLED was also on display. An 8K product with up to 33 million pixels, it is the world’s largest OLED product based on ink-jet printing technology and provides an unparalleled image quality.

65" 8K inkjet printing OLED Display
65″ 8K inkjet printing OLED Display

Further, TCL CSOT also introduced its 34″ R1500 curved Mini LED display for e-sports which offers a 21:9 ultra-wide display ratio, a 165Hz high refresh rate and a fast-responding HVA screen with a smaller halo. Compatible with different variable frequency technologies that provide an undistorted, smooth and clear gaming experience while leveraging TCL CSOT’s advanced algorithms, the display meets both the VESA Display HDR 1400 certification and FreeSync Premium Pro certification requirements. It delivers the best light and dark contrast and dynamic rendering meeting the requirements of e-sports players and specialized users for visual display.

34" R1500 Mini LED Display Module
34″ R1500 Mini LED Display Module

The company also showed how it developed superior 8K 1G1D technology with the 75″ 8K 4mask 1G1D Mini LED. Challenging the difficult 8K TFT-LCD backplane 4 mask process, the screen significantly improves processing capacity while ensuring perfect image quality. With TCL CSOT’s original glass-based Mini LED backlight with ultra-high individual zones controlled by a local dimming method, the screen offers excellent image performance comparable to an OLED.

75" 8K 120Hz 1G1D Mini LED
75″ 8K 120Hz 1G1D Mini LED

To cap it all off, the 17.3″ 3K In-Cell TLCM Display was also unveiled. It can be configured into a large active display area with a brightness of 400 nits and a color gamut of DCI-P3 making the image clearer and colorful. Adopting a narrow bezel design, it employs an LCM thickness of 2.2mm for a thinner display and it also has In-Cell touch technology integrating the touch sensor into the Panel bringing a more convenient experience for users.

17.3" 3K In-Cell LCM Display
17.3″ 3K In-Cell LCM Display

At the event, TCL CSOT also demonstrated how it is extending its reach toward the automotive display arena. The Driver Monitor System Under Panel hides its camera under cluster panel with low image quality decrease due to an extremely high transmittance of Infrared. It will ensure driving safety and meet the requirements of Euro NCAP and GSR.

12.3" Driver Monitor System Under Panel
12.3″ Driver Monitor System Under Panel

Looking ahead, TCL CSOT will continue to embrace challenges as they come and achieve leapfrog development. With the unrivaled competitiveness in next generation display technology, TCL CSOT is committed to driving technologies to accelerate industry growth.

About TCL CSOT

As a subsidiary of TCL Technology, TCL CSOT has become one of the leading companies in the display industry, committed to developing new technologies and innovations. TCL CSOT actively invests in future technologies such as Mini-LED, Micro-LED, OLED, and Ink-Jet Printing OLED. The company business includes large area display, small-medium display, touch modules, interactive whiteboards, video walls, automotive displays, and gaming monitors, which contributes to the core competence in the global panel industry.