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PR Newswire

AI and Cyber Security Dominate ASEAN Enterprises’ Digital Transformation Priorities

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Investments in AI surge, but challenges in data quality and cyber security readiness persists

SINGAPORE, Dec. 20, 2024 /PRNewswire/ — As ASEAN enterprises dive deeper into digital transformation, artificial intelligence (AI) has emerged as the crown jewel of technology investments. What does this mean? Well, according to the 2024/2025 ASEAN Enterprise Innovation Market Overview AI has surged to the forefront as the leading investment priority. Insights from over 900 ASEAN business and technology leaders across diverse industries reveal that 75% of businesses plan significant AI investments within the next two years – a leap from just 34% in 2020.

But while the race to adopt AI is accelerating, it’s not all smooth sailing. Data quality and availability remain stubborn roadblocks, cited by nearly 78% of respondents as the biggest hurdle to unlocking AI’s potential.

It’s a complicated relationship status: while AI ambition skyrockets, the groundwork for its success is still a work in progress.

Cyber Security: Rising Threats, Growing Budget

As the digital landscape evolves, so do the threats. ASEAN governments are stepping up their game with stringent regulations, such as Malaysia’s Cyber Security Act this year and Vietnam’s Personal Data Protection Act, pushing enterprises to bolster their defences.

Some of the pressures cited include Phishing and Social Engineering attacks (42.9% of respondents), followed closely by malware and ransomware, and not to mention a glaring shortage of skilled cybersecurity talent.

Yet, many businesses seem to be caught in a budgetary bind. While 25.5% of respondents believe ‘more than 15% of IT budget’ should be devoted to cyber security, only 5.9% of respondents are making such allocations.

The result? A widening gap between the security measures organisations know they need and what they’re actually implementing.

ASEAN’s Digital Transformation: Opportunities and Challenges

Beyond AI and cyber security, the report shines a spotlight on how digital technologies are becoming key allies in addressing Environmental, Social, and Governance (ESG) goals.

Over half of ASEAN enterprises see digital tools as essential to tackling these challenges, underlining a growing alignment between innovation and sustainability.

But hurdles remain. Legacy IT systems and organisational silos still hold back progress, with 41% of businesses identifying these as significant barriers to digital transformation.

Top Challenges in Digital Transformation
Top Challenges in Digital Transformation

What’s Next for ASEAN Enterprises?

To keep pace with the region’s rapid digital transformation, ASEAN enterprises are also focusing on emerging technologies beyond AI, including big data analytics, Internet of Things, and robotic process automation. However, challenges in talent acquisition, data readiness, and cyber security preparedness persist.

To thrive in this ever growing landscape, enterprises need more than just cutting edge tech. They require robust strategies that balance innovation with sustainability, data governance, and cyber resilience.

Explore exclusive country-specific insights and sector analyses in the AIBP ASEAN Enterprise Innovation Market Overview 2024/2025. Stay ahead in a dynamic market—register now for your access: https://www.aibp.sg/aibp-reports-2024

About the ASEAN Enterprise Innovation Market Overview Report

Since 2016, the ASEAN Enterprise Innovation Market Overview Report has served as an insight into how digital transformation is shaping the Southeast Asia region. Each year it gathers insights from hundreds of business and technology leaders from various industries, offering valuable perspectives on trends, challenges and progress in the digital space. The survey highlights key areas like investment focus, technology adoption and challenges across countries. The ASEAN Enterprise Innovation Market Overview is a useful resource for business leaders, policy makers and innovators who want to understand the region’s digital growth and make informed choices.

About ASEAN Innovation Business Platform (AIBP)

AIBP serves as an avenue for public and private organisations in Southeast Asia to access information about enterprise growth and innovation. With a current network of over 30,000 stakeholders in Southeast Asia, AIBP continues to develop ecosystems by engaging in activities which create value-adding information for our stakeholders seeking to make transformative impacts within their organisations. For additional information about AIBP, please visit www.aibp.sg

PR Newswire

New Study Shows Filipino Consumers Who Access Piracy Sites and Services at Severe Risk of Cyber Threats

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Expert, IP Office and Industry Representatives Call for Site Blocking Laws to be Passed

MANILA, Philippines, Nov. 13, 2024 /PRNewswire/ — A new study commissioned by the Motion Picture Association (MPA) showed that Filipino consumers who access piracy sites and services are at severe risk of cyber threats such as identity theft and ransomware. The study found Filipinos are up to 33 times more likely to encounter a cyber threat on the most popular piracy sites compared to legal film and TV websites.  

These findings were presented in a study released on 13 November during an anti-piracy symposium organized by the Intellectual Property Office of the Philippines (IPOPHL), the Alliance for Creativity and Entertainment (ACE), GMA Network, Inc. and Globe Telecom. ACE, the world’s leading antipiracy coalition, is led by the MPA.  

The study was authored by Dr. Paul Watters, Honorary Professor of Security Studies and Criminology, Macquarie University in Sydney.  

“As the digital landscape grows increasingly complex, the risks to consumers accessing piracy sites – especially younger consumers – have never been more urgent,” Watters said. “Consumers today navigate an online environment fraught with hidden malware and exploitation, often without realizing the true danger they face. My research highlights the urgent need for effective action to protect consumers, as every click on a piracy site brings not only legal and ethical implications, but significant threats to users’ safety and security. We owe it to the next generation to build a safe and secure internet, which protects young people from cybercriminals.”

To mitigate the risk of consumer harm posed by piracy sites, the study recommends the enactment of proportionate and transparent site blocking laws that will target piracy sites and services, increased funding for Filipino law enforcement to enhance digital forensics and incident response capabilities, and the development of a national awareness and education campaign.  

“IPOPHL’s voluntary site-blocking initiative has emerged as a key tool in the fight against digital piracy,” said IPOPHL Director General Rowel Barba. “While it has only been implemented this year, we’ve already disabled access to nearly 20 sites with the help of the National Telecommunications Commission and internet service providers. Nevertheless, a law will institutionalize our site-blocking regime to create more outcomes, unlock the full potential of our creative economy and protect our consumers from the alarming cyber threats of piracy sites. IPOPHL is still hopeful to see a site-blocking law passed soon.”  

“The MPA’s experience in almost 60 countries around the world shows that site blocking is one of the most effective tools in our toolbox to combat piracy,” said Karyn Temple, Senior Executive Vice President and Global General Counsel for the MPA. “This is particularly true in jurisdictions like the Philippines, where the most visited sites are run by operators based elsewhere in the world. The enactment of site blocking legislation is the next key step towards protecting Filipino consumers, content creators, and the creative industry in the Philippines and around the world.” 

The study also showed that raising consumer awareness and education – particularly with teens and pre-teens – is crucial to mitigating the cyber risks associated with piracy sites in the Philippines.  

“The study confirms what we have long feared about online piracy in the Philippines,” said Mr. Joseph T. Francia, First Vice President and Head of International Operations for GMA Network, Inc., an ACE member company. In addition to the negative economic impact to the Filipino entertainment industry, digital piracy has far more serious consequences to the Filipino consumers who are unwittingly exposed to a host of cyberthreats by visiting pirate sites. GMA is committed to continue raising consumer awareness and education on the cyber risks associated with digital piracy.”

“At Globe, we believe in a digital world that is safe and empowering for everyone,” said Yoly Cristiano, Chief Sustainability and Corporate Communications Officer for Globe, an ACE member. “This study underscores the critical need for collaborative action to protect consumers, especially young people, from the hidden dangers of online piracy. We are committed to working with the government and partners like the MPA, ACE and GMA Network to promote responsible digital citizenship and ensure a secure online experience for all Filipinos.”

The full report is available here.  

About The Motion Picture Association 

The Motion Picture Association (MPA) serves as the leading voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members’ content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world. Its member studios are Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO. 

About The Alliance for Creativity and Entertainment

The Alliance for Creativity and Entertainment (ACE) is the world’s leading coalition dedicated to protecting the legal creative market and reducing digital piracy. Driven by a comprehensive approach to addressing piracy through criminal referrals, civil litigation, and cease-and-desist operations, ACE has achieved many successful global enforcement actions against illegal streaming services and unauthorized content sources and their operators. Drawing upon the collective expertise and resources of more than 50 media and entertainment companies around the world—including sports channels and associations—and reinforced by the Motion Picture Association’s content protection operations, ACE protects the creativity and innovation that drives the global growth of core copyright and entertainment industries. The current governing board members for ACE are Amazon, Apple TV+, Netflix, Paramount Pictures, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO of the Motion Picture Association and Chairman of ACE.

About the Intellectual Property Office of the Philippines (IPOPHL)

An agency attached to the Department of Trade and Industry (DTI), IPOPHL was created by virtue of Republic Act 8293 or the Intellectual Property (IP) Code of the Philippines. It is mandated to protect IP and create policies and programs that shape the IP system to be a tool for promoting innovative and creative activities, facilitating transfer of technology, attracting foreign investments and ensuring market access for products.

The IPOPHL sits at the National Committee on IP Rights as vice-chair. It is also an ex-officio member of the National Innovation Council and the Philippine Creative Industries Development Council, which are respectively tasked to foster innovation and creativity in the country.

About GMA Network

GMA Network, Inc. is the Philippines’ leading broadcasting company, which produces the most innovative, most trusted, and top-rating TV programs.

Also known as the Kapuso Network, GMA brings superior entertainment and responsible, unbiased, and timely delivery of comprehensive and accurate News and Information to Filipinos anywhere in the world – through its TV, radio, online platforms and wide array of other media-related ventures: program syndication, film production, music publishing and distribution, set design, audio-visual production, and new media.

Based on Nielsen TV Audience Measurement data from January to September 2024, GMA Network including GTV and other digital channels tallied a combined people net reach of 92 percent or 67 million viewers in Total Philippines. Headquartered in Quezon City, GMA operates a network of 115 TV stations and 21 radio stations throughout the country.

Officially listed on the Philippine Stock Exchange in 2007, GMA Network, Inc. is regarded as one of the most notable organizations that promote sustainability in the country, being the first media and broadcasting company in the Philippines to sign with the United Nations (UN) Global Compact.

For more stories about the Kapuso Network, visit www.GMANetwork.com.

About Globe

Globe Telecom, Inc. is a leading full-service telecommunications company in the Philippines and publicly listed in the PSE with the stock symbol GLO. The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet and managed services. It offers innovative digital solutions in the areas of fintech, healthtech, adtech, climate tech, shared services and venture capital. In 2019, Globe became a signatory to the United Nations Global Compact, committing to implementing universal sustainability principles. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region.

PR Newswire

Global or Bust: 97% of executives say a global presence is required to be competitive in today’s business landscape

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G-P’s 2024 World at Work Report reveals strong alignment between business and talent outlook on global employment, showing there has never been a better time to build a global workforce.

BOSTON, Sept. 18, 2024 /PRNewswire/ — REMOTE FIRST COMPANY — G-P (Globalization Partners), the recognized leader in the global employment market, today announced that more than half of workers (53%) anticipate hitting the job market in the next six months, a third of whom plan to make a move to another state or country to support their career. The launch of G-P’s second annual report on global employment trends underscores the benefits of a global business presence to help businesses and employees thrive in the new era of work.

Companies with a footprint in multiple markets not only have a competitive edge today but more resilience to navigate rapidly changing conditions and future-proof their business. Despite this ambitious outlook, executives worldwide continue to grapple with talent shortages and mounting pressure to embrace and adopt AI technologies.

“There’s never been a better time to build a global team,” said Nicole Sahin, founder and CEO of G-P. “At G-P, we’re at the forefront of the intersection of global employment and AI, empowering leaders to build agile workforces and transforming how companies leverage human potential from around the world.”

According to G-P’s “World at Work: The Future of Global Employment” Report, four out five executives say that finding skilled talent in their existing markets is difficult right now. The majority (72%) are ready to look to other countries to meet their talent needs – a smart move considering 80% of employees want to work for a global company.

Executives are eager for AI to be a solution, with half saying AI can help with predicting business challenges in prospective new markets. The vast majority of employees (92%) are also excited about potential uses for AI, albeit some (34%) are hesitant to use AI at work out of concern their manager would place less value on their work.

Download the G-P World at Work Report here to learn more about the opportunities of global employment and how to get ahead in this new era of work.

Methodology
The G-P survey was conducted by Wakefield Research among 2,000 Executives, (VP+ at companies of 500 or more employees) in three markets: the U.S., the U.K. and Australia; and 4,000 Employed Professionals in six markets: the U.S., the U.K., France, Germany, Singapore and Australia.

About G-P
G-P is the recognized leader in global employment, delivering everything companies of all sizes need to quickly and compliantly build and manage global teams in 180+ countries, regardless of entity status. G-P’s industry leading SaaS-based Employer of Record (EOR), Contractor and Advisor products are backed by more than a decade of experience, the largest team of in-country HR, legal, and compliance experts, and insights from its proprietary generative AI knowledge base.

G-P: Global Made PossibleTM
To learn more, please visit: g-p.com or connect with us via Twitter, LinkedIn, Facebook, or check out our Blog.

PR Newswire

90% of SEA prefers Instagram and WhatsApp for shopping convenience: Netcore Cloud’s Study Highlights Gen AI’s role in Shaping the Future

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Study of 2000+ consumers & 300+ marketing executives unveils key trends driving growth in the $180bn Southeast Asian ecommerce market

SINGAPORE, Sept. 18, 2024 /PRNewswire/ — Offering a deep dive into the evolving Southeast Asian ecommerce landscape, leading global MarTech and customer engagement company, Netcore Cloud has released its comprehensive report, “Ecommerce Mindscape SEA 2024.” Featuring insights from key industry players such as Puma, Senheng, Zalora, Kanmo, Vietjet Air, Photobook, and Pomelo, the report provides a roadmap for businesses to thrive in this rapidly growing market, projected to reach $180 billion by 2025.

As Southeast Asia’s ecommerce sector witnesses exponential growth, the report highlights how marketers leverage Generative AI (Gen AI), hyper-personalization, and seamless cross-channel integration to meet the evolving needs of digitally savvy consumers. The region’s unique urban-rural divide is being bridged by rising mobile penetration, diverse payment methods, and the increasing dominance of mobile apps.

Key insights from the report:

  • TikTok Shops dominate, but Instagram and WhatsApp Shops are fast gaining ground, with close to 90% of consumers praising their shopping convenience.
  • Consumers in SEA demand personalized shopping journeys powered by Gen AI, focusing on swift product discovery, relevant recommendations, and minimal marketing intrusions,
  • 70% of CEOs plan to increase investments in Gen AI to boost personalization, predictive analytics, and customer journey optimization,
  • 93% of consumers find online shopping too complicated with excessive steps.

Saket Kumar Jha, Chief Revenue Officer – Emerging Markets at Netcore Cloud, commented on the report’s findings: “As the Southeast Asian ecommerce market grows, personalization and innovation remain critical for brands aiming to differentiate themselves. Gen AI is at the forefront of this transformation, empowering brands to create more immersive, tailored consumer experiences. This report outlines essential strategies for marketers to stay competitive and capture the opportunities presented by this dynamic market.”

The report emphasizes that retention and repeat purchases are key to sustained profitability, particularly as customer acquisition costs (CACs) rise across the region. Brands are encouraged to invest in Gen AI-powered Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) tools to improve engagement and enhance customer loyalty.

To access the ‘Ecommerce Mindscape SEA 2024’ report, visit [LINK].

About Netcore Cloud

Netcore Cloud is a bootstrapped SaaS company that helps B2C brands and marketers create AI-powered new-age customer experiences at every touchpoint of a customer’s journey. Netcore Cloud’s full-stack marketing platform enables highly personalized digital experiences that are easily scalable and provide actionable analytics, real-time reporting, and quick-to-implement solutions across channels. Brands using Netcore Cloud can have a unified view of their customers and optimize their user experience.

Headquartered in Mumbai, India, with 11 offices across the USA, Singapore, Malaysia, Nigeria, Indonesia, UAE, UK, and Germany, Netcore Cloud serves 6500+ customers across the globe. It delivers 35+ bn emails and tracks 100+ billion marketing events every month. Netcore Cloud is a trusted partner across industries with some of the most respected brands like MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut and McDonald’s. For more information, visit https://netcorecloud.com/ 

PR Newswire

Forrester: Mobile Banking Innovation Gap Widens In Australia Amidst Rising Customer Expectations

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Only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs

SYDNEY, Sept. 12, 2024 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) Digital Experience Review™: Australian Mobile Banking Apps report, 75% of Australian online adult banking customers have used their mobile banking app in the past month, up from 59% in 2022. Yet most customers who used their bank’s mobile app give it a Customer Experience Index (CX Index™) score of just OK, and only 63% agree that their bank offers mobile capabilities that meet their needs.

To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks: ANZ, Commonwealth Bank of Australia (CommBank), National Australia Bank (NAB), and Westpac.

Key findings from Forrester’s review include:

  • Westpac leads with innovative features. Westpac emerged as the leader for the second year in a row. The bank’s app excels in money movement and account management, introducing personalized features that keep customers informed about their budget usage and spending limits. CommBank stood out as a close second, offering automated savings capabilities that reduce the cognitive load on its customers.
  • Some Australian banks have made significant strides, but overall mobile banking has stalled. Only two of the four banks, Westpac and CommBank, introduced new, personalized features that anticipate customer needs over the past year. Weak spots include the use of customer context to offer actionable insights that help customers manage their money.
  • Customers’ expectations are rising. Australian banks do the basics well, but the gap between leaders and laggards is widening as customer expectations rise. Australian banks need to invest in industry best practices that are table stakes now — for example, customers’ ability to manage their accounts digitally, improving search to help customers find and make sense of their transactions, offering real-time contextual help to resolve critical issues, and leveraging emerging technologies to deliver improved experiences.

“Given the widespread use of mobile banking apps in Australia, banks should consider investing in features valued by their customers,” said Zhi-Ying Barry, principal analyst at Forrester. “While there are some bright spots, there is a huge opportunity for Australian banks to invest more in emerging technologies such as generative AI and conversational AI to anticipate their customers’ needs and offer more personalized financial advice and solutions.”

Forrester’s Digital Experience Review research, combined with results from its Banking Customer Experience Index Rankings, evaluates digital experiences delivered to consumers, helping business, marketing, and technology leaders understand the best practices and optimal digital experiences that drive growth and customer loyalty.

Resources:

  • Learn more about the findings of Forrester’s Digital Experience Review for Australian mobile banking apps as well as best practices that banks should follow to improve CX.
  • Download The Forrester Digital Experience Review™: Australian Mobile Banking Apps, Q3 2024 (client access required).

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients. To learn more, visit Forrester.com.

PR Newswire

Viettel Cyber Security: How Philippine Companies Can Prepare for the Rising Ransomware Threat

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MANILA, Philippines, July 29, 2024 /PRNewswire/ — In 2023, businesses in the Philippines were rocked when a company fell victim to the devastating Medusa ransomware. Several months later, an executive department of the Philippine government online systems were temporarily taken offline due to a ransomware attack. Those are just 2 out of hundreds of Ransomware attacks on businesses in the Philippines recently.

Ransomware incidents have become increasingly rampant and aggressive, not only in the Philippines but also in the surrounding region.


Notable Statistics on Ransomware

In the first half of 2024, data encrypted in Ransomware attacks across Southeast Asia reached over 7 Terabytes, with an estimated total ransom amounting to 13 million USD.

“Ransomware attack groups are now operating globally with annual revenues potentially reaching hundreds of millions, even over 1 billion USD” – Mr. Quang Tran Minh, Director of Intelligence Center, Viettel Cyber Security said.


Anyone Can Trigger An Ransomware Attack

Viettel Threat Intelligence has issued a serious warning about the increasing threat of ransomware attacks targeting organizations and businesses across the Philippines.

These attacks involve encrypting sensitive data and virtual infrastructure, causing severe disruptions and significant financial losses, leaving many businesses and organizations unprepared. Attackers escalate initial access to penetrate deeper into the system and then execute data encryption.

On average, it takes 21 days to detect a cyberattack, followed by 12 hours to control the damage, six hours to investigate, and another 12 hours to remediate.

Attackers can remain in the system for a long time, up to 6 months to a year, becoming very familiar with the organization’s behavior, waiting for the right moment to execute encryption, leading to devastating consequences.

“Ransomware combined with targeted APT attacks has become a highly profitable business model, called Ransomware-as-a-service or RAAS, allowing anyone with money and malicious intent to carry out ransomware attacks.”

How Can Businesses Proactively Prevent and Mitigate the Impact of Ransomware?

According to recent researches of Viettel Cyber Security experts, privileged accounts are the shortest path and also the first target of attackers to exploit enterprise infrastructure. Allowing the display of information for remote connection services such as VPN, RDP through default ports or on websites, and unrestricted device usage are among the common mistakes made by enterprises, and your business may also be making.

Is your business ready before Ransomware attack?

Download the Ransomware Guideline here to read full information to protect your business from increasingly sophisticated and unpredictable ransomware attacks.

  • Recommendations from VCS for preventing and responding to ransomware encryption attacks: Common mistakes made by businesses and expert recommendations.
  • Scenario of ransomware data encryption attacks.
  • Frequently asked questions.

Cybersecurity is an ongoing battle between attackers and defenders in both knowledge and technology. We are ready to advise and accompany enterprises in their journey to combat cybercrime and promote the secure development of businesses.

Download the Ransomware Guideline document for fundamental and comprehensive knowledge about the most dangerous form of cybercrime today.

Download here

Disclaimer:

This guideline serves the sole purpose of sharing technical information with the information security community and business organizations to raise awareness about information security and to have plans to prevent issues related to network information security risks. Any other allegations regarding the content of this report are not in line with our publishing purpose. The report uses some information gathered during the service provision for customers of Viettel Cyber Security (VCS).

About Us:

Viettel Cyber Security is a branch of Viettel Group, conducting in-depth research and development of information security solutions, providing a wide range of cybersecurity services and products, in the way of protecting your assets.

  • Have over 150 experts with high international quality certifications: CISSP, CCSP, CHFI, CEH,…
  • Achieve outstanding awards in cybersecurity: Crest, PCI DSS, ISO 27001, Cyber Security Excellence, Global Infosec Award
  • Two consecutive years winning awards at Cyber Defense Magazine Global Infosec Awards, excellently achieving “Best Product” for Managed Security Service 2024
  • Monitor network security for customer systems in 12 countries around the world

Website: https://viettelcybersecurity.com/

Email: vcs.sales@viettel.com.vn

PR Newswire

Macquarie University: Preparing Students to Thrive in the Dynamic Age of AI

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In recent years global upheavals including COVID-19, geopolitical shifts, and economic disruptions, compounded by the rapid advancement of AI technologies, have created widespread uncertainty. To overcome these challenges, institutions such as Macquarie University are playing a vital role in preparing students for the future of work.

HANOI, Vietnam, July 3, 2024 /PRNewswire/ — Macquarie University leaders, including Professor Yvonne Breyer, Deputy Dean, and David Sams, Executive Director of Macquarie Business School (MQBS), recently held a masterclass on “Future-Proofing Your Career” in Vietnam. The visit aimed to engage with students, universities and key stakeholders in the education sector to address the challenges presented by the rapidly changing global landscape.

The Evolving Workplace and the Rise of AI 
According to the World Economic Forum’s Future of Jobs Report 2023, up to a quarter of jobs will be transformed within the next five years. Artificial intelligence (AI) is a key driver of this change, with nearly 75% of companies surveyed planning to adopt AI technologies. While some jobs may be automated, AI is also expected to create new opportunities. The report highlights the crucial role of human talent in navigating this evolving landscape.

This trend extends to Vietnam.  A January 2024 IMF analysis suggests that nearly 40% of coding and testing engineer positions in Vietnam could be affected. However, Vietnam is proactively addressing this challenge by aiming to become an AI innovation hub for ASEAN by 2030.

Lifelong Learning: The Key to Staying Ahead
During the visit, Professor Breyer emphasized the importance of developing adaptable and transferable skills, especially for business students. She shared the top five skills for 2024 and coming years, highlighting the growing need for complex problem-solving and self-efficacy skills, such as motivation and curiosity.

Figure 1- Professor Yvonne Breyer leading the Masterclass “Future-Proofing Your Career” for Vietnamese students
Figure 1- Professor Yvonne Breyer leading the Masterclass “Future-Proofing Your Career” for Vietnamese students

She also underlined that the key to a successful career lies in lifelong learning. Macquarie University equips students with adaptable skills, such as analytical and creative thinking, resilience, and a passion for continuous learning. These skills are essential to navigate disrupted workplaces and thrive in evolving job markets.

During the Masterclass, David Sams, MQBS Executive Director, debunked the myth that business graduates struggle to find jobs. According to Mandala report 2023, MQBS graduates are in high demand by top companies such as Deloitte, PwC, KPMG, Quantium, CBA, Telstra and more.

This strong demand reflects Macquarie’s commitment to industry connections and equipping students with the skills employers need to thrive in today’s dynamic business landscape. From day one, Macquarie students gain opportunities to develop into well-rounded graduates, capable of exploring, honing, and applying the knowledge, skills, and attributes that are most desired in the workplace.

Embrace the Future with Macquarie University
Macquarie University in Sydney, Australia, is a comprehensive, research-intensive university, internationally recognized for teaching and research excellence.  It offers a wide range of exceptional undergraduate, postgraduate, and research degrees. Additionally, Macquarie boasts one of the Australia’s most generous scholarship programs, benefiting international students, including those from Vietnam.

Established in 1964 with a focus on innovation, Macquarie University enrolls over 44,000 students and 3,000 staff in Australia’s largest high-tech precinct. This prime location provides students with exceptional research opportunities and industry connections preparing them for future careers.

By promoting lifelong learning and providing essential skills, Macquarie University ensures its graduates are “future-proofed” for success in the exciting and dynamic age of AI.

For more information on Macquarie University, please visit https://www.mq.edu.au/ 

PR Newswire

Kantar BrandZ 2024 Rankings: Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand

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QINGDAO, China, June 12, 2024 /PRNewswire/ — Haier, the number one brand in the household appliances sector, has once again distinguished itself as the only Internet of Things (IoT) ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list, marking the sixth consecutive year it has achieved this accolade. This achievement underscores Haier’s enduring global leadership and innovation in integrating technology with user-centric solutions.

The announcement from Kantar highlights a significant trend toward deeper integration of technology with branding, an accelerated globalization of brands, along with a greater emphasis on evaluating sustainability. The total value of the top 100 global brands has surged by 20% year-on-year to $8.3 trillion, nearing the peak value recorded in 2022. Since its inception in 2006, the total brand value of these leading global entities has grown by an impressive 474%, with entry thresholds escalating from $4 billion to $19 billion, a 354% increase.

Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand
Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand

Sustained Growth and Innovation Drive Haier’s Success

Haier’s consistent rise through the ranks, from its debut at 89th place in 2019 to 58th this year, reflects the substantial growth in brand value facilitated by pioneering IoT-driven ecosystems. In the fiscal year 2023, Haier reported robust financial results with global revenues reaching RMB371.8 billion ($52.3 billion) and profits totaling RMB26.7 billion ($3.76 billion). Zhou Yunjie, Chairman and CEO of Haier Group attributes this performance to their ecosystem brand strategy which acts as a stabilizer, driver, and accelerator for high-quality corporate development.

“Haier has originated and is at the forefront of the ecosystem brand-new paradigm, dedicated to breaking new ground in original technology. By leveraging technological innovation to spur industry innovation, it guides the direction of global industry growth,” said Doreen Wang, Kantar China CEO and Global Head of BrandZ, “Haier was the first to introduce an intelligent interaction engine in the industry, enabling unlimited possibilities for enhancing life with users and for industry development with ecological partners, which has led to ongoing enhancements in brand value and rankings.”

Prioritizing Two Pillars Tracks to Boost High-quality Development in the Sector

Haier leads the way in ecosystem branding on a global scale, aiming to build lifelong customers by constantly interacting, refining experiences, with users. 

  • The company’s premium brand Casarte exemplifies how it leads through high-end innovative offerings that have seen a thirteen-fold increase over seven years, topping industry averages across price points and market share growth metrics.
  • Through the creation of COSMOPlat, an industrial internet platform created by Haier Group, representing the initiative of “big enterprises co-creating, smaller enterprises sharing”, it has developed ecosystems in 15 fields, such as chemicals, mold production, and the automotive industry. It has now engaged with more than 900,000 firms, assisted over 160,000 businesses, and has formulated a holistic digital empowerment approach that spans from businesses to industrial parks, to sectors, and ultimately to urban areas.
  • In the health sector, anchored in scientific creativity and digital intelligence, strategically focuses on life sciences, clinical medicine, and biotechnology. It provides avant-garde solutions in these sectors while partnering with more than 60 international organizations to serve multiple countries abroad, contributing to the development of an international public health ecosystem.

By securing the position as the only global IoT ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list for the sixth time in a row, Haier has shown not just its ability to lead in the ecosystem brand paradigm; but also proven its resilience and consistent growth, during its 40-year long journey starting from 1984.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of “More Creation, More Possibilities”, we’ve always been user centered, adhered to original technology, and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers and 143 manufacturing centers around the world. We are the world’s only IoT ecosystem brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for six consecutive years, and we have held the No.1 position in Euromonitor’s Global Major Appliances Brand for 15 consecutive years.

PR Newswire

MoEngage Debuts in the Real-Time Interaction Management Report by Independent Research Firm

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SAN FRANCISCO, March 13, 2024 /PRNewswire/ — MoEngage, the insights-led customer engagement platform, has debuted in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report under the “Contenders” category.

MoEngage has received top scores across the digital marketing and experience personalization criteria. MoEngage’s reference customers complimented its local on-the-ground support and its ability to integrate into their existing ecosystems. One customer also spoke about the support teams always being available during testing times.

“We are thrilled to make this debut as we are the youngest player in this space. Our founding principle at MoEngage was the understanding that consumer brands want to understand their customers and engage with them in real-time. However, they are hindered by legacy tools that focus on campaigns rather than the end consumer’s preferences.

Over time, our hypothesis has been proven correct. Last year, we successfully onboarded a record number of customers from outdated marketing clouds, including brands migrating from our largest competitor. This validates our belief that major consumer brands seek to upgrade their outdated marketing technology systems, which have become unnecessarily complex, frustrating to use, expensive, and resource-intensive. Over 1200 global brands from 60+ countries have chosen MoEngage due to our comprehensive product offerings, innovation, user-friendly interface, and ability to handle the complexities, security, scalability, and migration processes associated with enterprise-level operations,” said Raviteja Dodda, CEO and Co-founder of MoEngage.

Last year, MoEngage made significant investments to strengthen its personalization suite and bridge the gap between businesses and consumers. The company developed products to ensure enterprise brands could access the latest channels and capabilities, including generative AI from a single platform. This has helped MoEngage’s enterprise customers simplify the tech stack and eliminate the need to switch platforms while lowering the total cost of ownership. 

The Forrester WaveTM highlights Leaders, Strong Performers, Contenders, and Challengers. In its 30-criterion evaluation of real-time interaction management vendors, Forrester has identified the most significant ones and researched, analyzed, and scored them as part of this report. Forrester recommends brands look for providers that maximize cross-functional CX investments, facilitate the adoption of responsible AI, and help align customer outcomes with business goals. You can access the full report here.

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by over 1,200 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 60 countries use MoEngage to craft personalized experiences in real-time for over 1.6 billion customers every month. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

To learn more, visit www.moengage.com.

PR Newswire

WeBank Recognized as a World Leading Digital Bank driven by Innovation

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SHENZHEN, China, Jan. 31, 2024 /PRNewswire/ — Leading IT market research and advisory firm International Data Corporation (IDC) published its latest case study report, How Does WeBank Lead the Way Among Digital Banks Worldwide? (Doc # CHE50976724,January 2024) The report recognizes WeBank as the benchmark in the development of digital bank worldwide.

The report provides an in-depth analysis of the successful practices of WeBank as a world-leading digital bank in terms of its innovation in technology, digital inclusive finance business model, digital risk management and user experience.

(Executive snapshot from How Does WeBank Lead the Way Among Digital Banks Worldwide? (CHE50976724) published on 31 January 2024)
(Executive snapshot from How Does WeBank Lead the Way Among Digital Banks Worldwide? (CHE50976724) published on 31 January 2024)

“WeBank’s innovative ideas and methods in digital bank development are not only applicable to itself but also highly valuable for all digital banks, traditional banks, and other financial institutions,” Alice Wen, research manager at Financial Insights, IDC China, says, “it is recommended that financial institutions fully leverage emerging technologies to actively adopt a blue ocean strategy in developing financial inclusion business, while maintaining a sense of crisis and continuous innovation to gain the initiative and advantage in the future competition.”

WeBank Takes Fintech and Innovations to Drive the Development of Businesses

Amid the rise of digital banks across Asia, Europe, and the Americas, WeBank takes a prominent position by leveraging financial technology to introduce innovative products in China’s financial sector.

The report fully analyzes the resources WeBank has committed to the research and development of core and key technologies such as Artificial Intelligence, Blockchain, Cloud Computing, and Big Data (ABCD) to construct as well as support its business. Notably, WeBank’s Openhive-based distributed core banking system has ensured a secure, efficient, and superior digital customer experience catering to its growing consumer base.

Simultaneously, WeBank advocates for FinTech open source on two fronts: internally via its open-source governance system, and externally through open-source projects centering around ABCD technologies. By June 2023, WeBank had successfully launched 35 open-source projects.

WeBank as an Example of Digital Banking in Financial Inclusion 

Entering its tenth year, China’s inclusive finance development, featuring digital finance variables, is key in the government’s agenda to boost the nation’s financial strength.

WeBank’s strides in this field have filled market gaps and demonstrated the great potential of sustainable inclusive finance within commercial businesses. It brings lasting changes in perceptions within financial institutions from the aspects of FinTech capability, digital product innovation, risk management and customer experience. By now, WeBank has delved into two segments, namely consumer finance and MSME (small and medium-sized enterprises) finance, providing high-quality services to over 370 individual customers and 4.1 million micro, small and medium-sized entities in China. Its successful innovation in inclusive finance has led to ripple effects in industry development, making it a desirable model even for global digital banks.

In November 2023, WeBank was awarded the honor of “Special Award for Digital Native Business” by IDC Future Enterprise Awards in Asia-Pacific region, acknowledging its forward-thinking and exceptional innovation.

Full report:
https://www.idc.com/getdoc.jsp?containerId=CHE50976724&pageType=PRINTFRIENDLY 

About WeBank

Launched in 2014, WeBank Co., Ltd. (“WeBank”) is the first digital bank in China. WeBank provides more convenient financial services to micro-, small- and medium-sized enterprises (MSMEs) and the public, and continuously improves the quality of services in response to customers’ specific needs. As one of the top 100 banks in China, WeBank now ranks 284 in the Top 1000 World Banks by The Banker.

WeBank focuses on innovation and technology. As the first commercial bank to obtain the national high-tech enterprise certification in China, WeBank has maintained its proportion of technical personnel above 50% since its establishment, while its research and development expenses of accounted for around 10% of its revenue. WeBank is now at the top of the industry in core technologies such as artificial intelligence (AI), blockchain, cloud computing and big data.