Tag Archives: Super App

Grab & OpenAI Join Forces to Supercharge the Superapp Experience in Southeast Asia with AI

AI is in vogue right now. The latest company to jump on the AI bandwagon? Grab. Yep, that’s right. The same Grab that you use on a daily basis to order food, call a ride and more. Southeast Asia’s leading superapp has announced a groundbreaking collaboration with OpenAI, the company behind ChatGPT. This partnership – a first-of-its-kind for OpenAI in Asia – will see Grab leverage generative AI to enhance the superapp experience across multiple facets from user experience to employee productivity.

The collaboration will focus on two key areas: developing AI-powered solutions for Grab’s user base and partners, and piloting the use of AI within Grab’s workforce.

grab x openai

Building a More Inclusive Experience

One of the most exciting aspects of the partnership is the potential to make Grab’s services more accessible. Grab will utilize OpenAI’s expertise in text and voice technologies to create features that cater to users with visual impairments or elderly individuals who might find navigating the app interface challenging. This could involve implementing voice commands or text-to-speech functionalities, making it easier for everyone to interact with the Grab platform.

Enhanced Customer Support and Faster Mapping Updates

The partnership extends to improving customer support. Grab will explore building AI-powered chatbots capable of better understanding user inquiries and resolving issues more efficiently. This would streamline the customer support process, leading to faster resolution times and a more satisfying user experience.

OpenAI’s vision capabilities will also play a role in enhancing GrabMaps. By leveraging AI to automate tasks and extract data more effectively from visual imagery, Grab can potentially update maps at a faster pace. This ensures users and driver-partners have access to the most up-to-date information, improving navigation and overall efficiency within the Grab ecosystem.

AI Pilot Program for Employees

Beyond user-facing solutions, Grab also plans to pilot the use of OpenAI’s ChatGPT Enterprise among select employees. This initiative complements Grab’s existing efforts to integrate AI tools across its workforce, aiming to boost productivity and explore new ways to utilize this technology for internal processes.

This collaboration between Grab and OpenAI has the potential to significantly transform the way users, partners, and employees interact with the Grab platform. By harnessing the power of AI, Grab can create a more inclusive and user-friendly experience, optimize internal operations, and ultimately solidify its position as a leader in Southeast Asia’s digital landscape.

Grab Brings Even More Ways to Save & Spend Responsibly

Grab isn’t the first name you would think of when it comes to spending responsibly and saving money. In fact, if you were to speak to most people, they would say that everything from Grab is pricey and expensive. Further, with economic uncertainty and a looming recession hanging over consumer’s heads, many are looking to tighten their belts. Grab wants to be part of the solution and help consumers save more while spending more responsibly with a bevvy of new features that allow you to be more mindful when you use the Grab super app.

Cheaper Delivery with Saver & Group Orders

One of the main pain points for users is the delivery fees which can sometimes be a little steep. Grab is remedying this with two new features that should be rolled out by the time you read this article.

The first is the option to save on your delivery charges by selecting the “Saver” option. This option will give you a lower fare depending on the time it can be between MYR1-2 cheaper than the usual “Standard” option. It will be available 24/7 from all merchants moving forward. The prices under the “saver” option will be the lowest delivery fee on the platform. In fact, Grab boasts that this feature alone has helped its users save over MYR27 million between January and August 2023.

Saver delivery Grab App
Source: Grab Malaysia

If you want to save even more, you can even plan ahead with “Order later” which will allow you to plan to get your meals delivered when the delivery charges are lowest. This will also help you be more mindful of your meal times and eat a little healthier as you plan ahead for your meals instead of ordering on a whim.

Delivery costs will also be minimised with new improvements coming to the Group order function in the Grab super app. You may have noticed the enhancements coming in one by one over the past few months. Grab is revamping the Group Order function to make it simpler and easier to manage. Joining group orders will not only be available through shared links but will also be available through QR codes. This will simplify joining. You will also be able to set deadlines and not have to wait or call to make sure everyone has placed their orders.

Group Order GrabFood
Source: Grab Malaysia

However, if, like me, your family uses GrabFood on the regular, you won’t need to bug the poor person who initiated the group order for updates anymore. Instead, you will be able to track the order together. This includes the new tracking notification that you get on regular orders from GrabFood. In the near future, you will be able to use “Smart Bill Calculation” to go Dutch on GrabFood. The feature will calculate each participant’s orders and divide the total bill accordingly. So, if you’re ordering with your friends or – just maybe – your neighbour, you’ll be able to share the cost of delivery too.

Dine-In to Save

GrabFood Dine in Dine in Voucher
Source: Grab Malaysia

GrabFood is also being expanded to include dine-in orders. The new Dine-In feature on the Grab super app will allow you to easily discover nearby deals, read restaurant reviews and even get dine-in vouchers with a few simple taps. Don’t feel like driving? Well, you can get a ride too. This feature will allow you to get discounts by ordering at partner restaurants with the Grab app. When you do this, you’ll be able to use vouchers from your GrabUnlimited subscription or even purchase cash vouchers at a discounted price from the app. Of course, it goes without saying that you’ll need to use GrabPay to complete the transaction.

GrabUnlimited Subscription Plans
Source: Grab Malaysia

Speaking of GrabUnimited, Grab will be rolling out bulk subscription options in December 2023. You will be able to unlock more savings by subscribing for a longer period of time. Currently, users who subscribe to GrabUnlimited pay MYR4.90 a month for the subscription. However, with the new long-term subscriptions, users will be paying MYR4.50 a month for a 6-month subscription or MYR3.99 for a 12-month subscription.

Stamp cards Grab App
Source: Grab Malaysia

In addition to the cheaper options for GrabUnlimited, Grab is also piloting Stamp cards starting in November 2023 at select retailers in Klang Valley. This pilot will allow merchants to foster brand loyalty by offering digital stamps for every visit/purchase. Once your card is completed, you will get some perks depending on the restaurant and outlet. This could be as simple as a free drink or as complex as a steep discount on things. This feature should be making its way to you through an update sometime in November 2023.

SavewithGrab a commitment towards affordability
Source: Grab Malaysia

These features will make their debut soon as part of Grab’s #SaveWithGrab campaign. During this campaign, Grab wants to reiterate the brand’s commitment to remain affordable and alleviate concerns about the rising cost of living in Malaysia. Hassan Alsagoff, Head of Marketing at Grab Malaysia, emphasizes that these features not only help consumers spend more wisely while saving but also help them create more job opportunities for their merchant- and delivery partners.

AirAsia Superapp Will Now Be airasia move

Capital A’s digital arm, airasia Digital, is set to transform into MOVE Digital. This rebranding also marks a restructuring of airasia Digital’s business which will now encompass both the airasia Superapp and BigPay. As part of the change, the airasia Superapp, will also undergo a comprehensive rebranding, morphing into ‘airasia move’ in the near future.

Airasia Move

As part of the restructuring and rebranding of airasia Digital, co-founder of AirAsia and the CEO of Capital A, Tony Fernandes, will assume the mantle of Executive Chairman of MOVE. He will be overseeing the synergy between airasia move and BigPay.

Tony Fernandes, Executive Chairman of MOVE, expressed, “The name MOVE embodies our essence as the digital arm of Capital A, reinforcing our commitment to propel people, ideas, and innovation in the realm of travel. Imagine having seamless access to travel and financial services on a single platform, complete with integrated financial features like balance display, top-ups, and payments from BigPay. This strengthens airasia move’s position as the go-to travel app. My role as Executive Chairman of MOVE will be to enhance synergy between both businesses. With this transition, users can anticipate an enriched experience and deeper integration of BigPay features within airasia Superapp, soon to be airasia move.”

RIF20230918 MOVE pc 104
[From left] – Nadia Omer, the incoming CEO of airasia Superapp (now airasia move), Tony Fernandes, CEO of Capital A, and Executive Chairman of MOVE together with Zubin Rada Krishnan, CEO of BigPay during the unveiling of MOVE Digital today.

Nadia Omer will be heading MOVE as its Chief Executive Officer starting on the 26 October 2023. Her primary task will be driving airasia move’s vision of being a low cost travel platform with high conversion rates. She will be taking over from Mohamad Hafidz, the acting CEO. She will also be working closely with Zubin Rada Krishnan, head of BigPay as the MOVE ushers in a new era of travel innovation with airasia move and BigPay as their focus.

The airasia Superapp, soon to be airasia move, has rapidly evolved into a one-stop travel hub, offering seamless end-to-end booking experiences over the past two years. On the other front, BigPay has carved a niche as an innovative fintech provider empowering Southeast Asians with superior financial management tools.

Both of Capital A’s digital entities have made remarkable strides, with airasia Superapp (soon to be airasia move) registering a record-breaking Monthly Active Users (MAU) of 15 million by the end of the second quarter. Simultaneously, BigPay has witnessed a remarkable 16% Year-on-Year growth in its carded users during the same period. This rebranding initiative sets the stage for an exciting journey ahead in the digital travel and finance landscape.