Tag Archives: Streaming

iQIYI’s New Malaysian Show “Sorry Naik Lori” Seamlessly Integrates Branding & Story Telling

As consumers, we’re being inundated with more content than ever in this day and age. We’ve also become even more discerning, particularly in advertising and branding. What’s more, with the rise of over-the-top (OTT) services like iQIYI, Netflix, Amazon Prime Video, and Disney+ Hotstar, we’ve become even more selective of where we place our time when it comes to consuming media. Realising these trends, iQIYI has partnered with food delivery provider and app, foodpanda, to marry entertainment and branding with their latest series “Sorry Naik Lori”.

SNL Poster Group V1 SNS date

The new series is a first-of-its-kind collaboration between iQIYI and food panda in which the two companies worked from the bottom up to integrate foodpanda’s branding and app in the series. This process started with a collaboration between iQIYI, foodpanda and Universal McCann in developing the scripting and concept for the series. In the end, they produced a quintessentially Malaysian tale that tells the story of a husband and wife as they pursue two different versions of success.

“Sorry Naik Lori” follows the misadventures of Khairul, a young lorry driver living in Penang who is averse to Social Media and his wife, Nadia, who dreams of becoming a successful social media influencer. Nadia stumbles upon success when she becomes “ComelPasembur” when a NikNok video of her at her mother’s Pasembur restaurant goes viral. As her following grows, she is approached by a talent agency and decides to pursue her dreams against her husband’s wishes. This forces Khairul to learn to navigate the world of social media as he tries to keep his marriage alive while Nadia is forced to hide her marriage in pursuit of social media stardom.

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The series also integrates a foodpanda rider, Talib, played by Tajul. The character not only plays a role in foodpanda’s brand integration into the series but also helps further the plot and misadventures in the slice-of-life rom-com.

The series is steeped in the Malay culture of Malaysia’s most popular island – Penang. Everything from the mannerisms and dialect used in “Sorry Naik Lori” is infused with typical Penangite flavours. The series stars Nizam Othman as Khairul and Ruhainies as Nadia. They are supported by a notable cast which includes local singer, Tajul, TikToker Ahmad Saffuan, Nafiz Muaz, Sheila Mambo and Asha Zainul.

“Sorry Naik Lori” premieres on 4th November 2022 on iQIYI. iQIYI’s freemium model allows you to enjoy the series for free with ads. However, if you want an uninterrupted viewing experience, you can just sign up for iQIYI’s VIP subscription for as low as MYR11.90.

Netflix Original Series You’ll Be Able to Binge Before 2022 Ends

Netflix’s TUDUM event isn’t anything new for long-time Netflix viewers. The event returned for an exciting, feature-packed event over the weekend. There wasn’t any stone left unturned – from series to movies to games.

However, it wasn’t all just shows making their debut in 2023. Here are some of the English language series you’ll be able to binge before 2022 ends or during the holidays during some much-needed R&R.

Already Debuted & Debuting in September

Umbrella Academy (Seasons 1 – 3) – Already Available

I know, I know – it’s a little late for Umbrella Academy to make this list. But Netflix did show off a new blooper reel during TUDUM which you have to see.

The Umbrella Academy Season 3 | BLOOPER REEL | Netflix

The first three seasons of the adventures of the Hargreeves siblings are available for you to catch up on before the fourth and final season debuts. If you haven’t met Vanya, I mean Viktor, Diego, Klaus, Luther, Allison, and Five – what are you waiting for? Follow the story as they discover the secret behind their powers and their dysfunctional family.

Entergalactic (Debuts September 30, 2022)

Entergalatic is a special television event that follows Jabari, an artist on the brink of success. Follow his journey as he learns where love fits into his life while he chases his big break.

https://youtu.be/c_pHCqZkXvY

The animated feature showcases amazing animation and a love story that spans more than just the here and now. It also features music from Kid Cudi and debuts on the same day as his latest album – Entergalactic – drops. Characters are voiced by Scott Mescudi (Jabari), Jessica Williams (Meadow), Timothée Chalamet (Jimmy), Vanessa Hudgens (Karina), Jaden Smith (Jordan) and more.

Coming to Netflix in October 2022

The Watcher (Debuts October 13, 2022)

The Watcher follows a couple who purchase their dream home in the idyllic suburb of Westfield in New Jersey. Follow Dean and Nora Brannock as they discover that all is not as it seems in Westfield as their “unique” neighbours give them an icy welcome. Things go from awkward and irritating to a nightmare as the couple start receiving disturbing letters from “The Watcher”.

https://www.youtube.com/watch?v=5HDkw100sXQ

The series is based on the true story of the infamous “Watcher” house in New Jersey. The series is spearheaded by Ryan Murphy and Ian Brennan who have worked on hit series like Ratchet, Glee and Netflix’s latest hit Dahmer. Bobby Cannavale and Naomi Watts play Dean and Nora.

Coming to Netflix in November 2022

Manifest Season 4 Part1 (Debuts November 4, 2022)

Manifest is probably one of the most well-known series on the list. The series was initially cancelled after a successful 3-season run on NBC. Netflix swooped in giving the series a final fourth season. The fourth season continues the story of the mysterious flight 828 that disappeared en route to New York from Jamaica only to reappear five years later.

Manifest: Season 4 | Official Trailer | Netflix

Season 4 will take off where Season 3 ended with Cal reappearing after mysteriously vanishing when he touched the tail fin of Flight 828. But all is not as it once was as he’s returned older than he was. The series will continue to follow our heroes – Michaela, Ben, Cal, Zeke, and Saanvi – who race to unravel the mystery surrounding their reappearance before time runs out. The series stars Josh Dallas, Melissa Roxburgh, Matt Long and J.R. Ramirez.

The Crown Season 5 (Debuts November 9, 2022)

Netflix’s critically acclaimed historical drama of the late Queen Elizabeth II’s reign continues into its 5th and penultimate season this November. Having already covered the early part of her reign in Season 1, her wedding, and her relationship with Margaret Thatcher and Lady Diana Spencer, the new season of The Crown will continue in chronological order.

The Crown | Season 5 | A Message From Imelda Staunton | Netflix

The 10-episode fifth season will trace Her Majesty through the late 90s and early 2000s. The season also marks the second wholesale recasting of the ensemble. Imelda Staunton leads a brand new ensemble with the talents of Jonathan Pryce, Lesley Manville, Jonny Lee Miller, Dominic West and Elizabeth Debicki.

Dead to Me (Debuts November 17, 2022)

After many delays, the third and final season of Netflix’s Emmy Award-nominated dark comedy, Dead to Me will finally debut on November 17. Follow unlikely friends – Jen and Judy – as they continue to get into awkward situations and hijinx that are mind-numbingly hilarious.

Dead to Me: Season 3 | Official Teaser | Netflix

The third season picks up where season 2 left off with our dynamic duo injured and abandoned after their fateful car crash. Find out what happens as they will undoubtedly get into more hijinx and drama. Christina Applegate and Linda Cardellini reprise their roles in the final season.

1899 (Debuts November 17, 2022)

1899 is a brand new German series coming to Netflix on November 17, 2022. The period mystery-horror follows a group of European migrants as they leave London on a steamship in the hopes of starting new lives in New York. However, things take a turn when they encounter another migrant ship adrift in the open sea. The series stars Emily Beecham, Aneurin Barnard, Andreas Pietschmann and Miguel Bernardeau.

1899 | Official Teaser | Netflix

Wednesday (Debuts November 23, 2022)

The Addams family is coming back to the silver screen with a brand new series which follows the daughter of the family – Wednesday Addams.

Wednesday Addams | Official Teaser | Netflix

The new Netflix Horror comedy will follow Wednesday Addams as she attends Nevermore Academy. The supernatural mystery comedy will see Wednesday and some familiar characters as she learns to master her psychic powers, stop a mysterious killing spree of town citizens and unravel a supernatural mystery that has her family in the centre of it all. The series stars Jenna Ortega, Luis Guzman, and Catherine Zeta-Jones.

Coming to Netflix in December 2022

Guillermo Del Toro’s Pinnochio ( Debuts December 9 2022)

Gullermo Del Toro spearheads a stop motion retelling of the popular tale of Pinnochio, a wooden puppet to comes to life in 1930s Italy.

GUILLERMO DEL TORO'S PINOCCHIO | Official Teaser Trailer | Netflix

The new animated feature, Guillermo Del Toro’s Pinnochio, will follow Pinnochio as he becomes a boy and discovers the meaning of life. Pinnochio turns out to be one of the worst behaved boys playing pranks and causing mischief. Can he live up to his father’s expectations?

The animated feature stars Gregory Mann, Ewan McGregor, David Bradley and Christoph Waltz.

Emily in Paris Season 3 (Debuts 21 December 2022)

Emily Cooper is back for a third season in Paris! After the events of season 2, Emily finds herself in between a rock and a hard place both romantically and professionally.

Emily in Paris Season 3 | Date Announcement Teaser | Netflix

Continue to follow the misadventures of Emily in Paris as she continues to navigate the highs and lows of her life as a Marketing Executive. Lily Collins, Lucas Bravo, Ashley Park, and Lucien Laviscount all reprise their roles in the new season.

The Witcher: Blood Origin (Debuts December 25, 2022)

Set 1200 years before the events of The Witcher, Blood Origin follows a group of outcasts that fight to preserve what was once taken from them.

The Witcher: Blood Origin | Post-Credits Teaser | Netflix

The quest sees the creation of the first Witcher as conflict arises and threatens their worlds. The events of Blood Origin will unravel the untold tales which took place before the “conjunction of spheres”. The series stars Michelle Yeoh, Jacob Collins-Levy, Sophia Brown and Laurence O’Fuarain.

iQIYI Launches Local Original ‘Rampas Cintaku’ in Partnership with Grab is not Just for Show 

iQIYI, for those unfamiliar, is one of the bigger streaming platforms in Malaysia beside Netflix, Disney+ Hotstar, and Amazon Prime Video. The contents you can find on iQIYI, compared to the other streaming platforms, are quite unique as well. They offer mostly Asian based contents mainly from places like China, they are a China based streaming platform, after all. 

iQIYI is unique not just because it offers their own Asian based contents. Now they are going into making their own localised contents for their platform. When we say localised, we mean that they are funding Malaysian production houses to create exclusive content. The shows available on iQIYI will also be available in other regions where the platform operates giving even more exposure to local production, 

The first of many to come is ‘Rampas Cintaku’. It is a Bahasa Melayu title that translates to ‘Snatch My Love’ in English. It is also the first locally produced show that is produced and distributed exclusively by iQIYI in over 191 countries.  

In comparison, there is one locally produced show exclusively funded by and for Netflix, but there are no plans for more yet at this conjuction. The show is also only available in select regions. Then again, there are plenty of Netflix shows and movies available in other regions that are not available locally and vice versa,  

We said that ‘Rampas Cintaku’ is the first of many locally produced shows on iQIYI. That is also because iQIYI has a proper roadmap that outlines more locally produced shows to be published on their platform and to be available in over 191 countries they operate in. They have not mentioned any titles yet, but they have teased that their next locally produced show will be in partnership with FoodPanda. 

The premise of more Malaysian films to be aired on an international streaming platform is quite significant. It is a sort of validation or indication that there is demand for locally produced films. It also signifies that the demand for locally produced films is not limited to the local market, but also foreign markets like China.

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IQIYI is not really playing guessing games when it comes to deciding where their money goes to as well. Before their exclusively produced ‘Rampas Cintaku’, iQIYI has been licensing plenty of locally produced shows with Bahasa Melayu as the spoken language. Following the increasing number and consumption pattern of the locally produced shows on iQIYI, it only makes sense for the platform to take things to the next level and start funding the local production houses to produce iQIYI exclusive shows and develop local talents even further.  

Of course, there is also the aspect that iQIYI offers more creative freedom to scriptwriters in their storytelling. Taking ‘Rampas Cintaku’ as a sort of benchmark, the romance melodrama touches sensitive topics that cannot usually be shown on local television. The show touches on certain taboo topics like extramarital relationships. Obviously, the show is really made for the more mature audience group.  

‘Rampas Cintaky’ is now available for viewing exclusively on iQIYI. You can either download the app from Google’s Play Store and Apple’s App Store or access their website directly to view the series. You must also have a subscription plan to access iQIYI’s full library and ‘Rampas Cintaku’. More on ‘Rampas Cintaku’ can be found on their website

Disney+ Introducing new Ad-Supported Tier But You Still Have to Pay for It

Disney+ is coming off a pretty good quarter when it comes to subscribers. The streaming service is now the largest of its kind with 152.1 million subscribers worldwide. However, it looks like the House of Mouse is still struggling to make its streaming businesses profitable. Yep – businesses – Disney has more than one streaming service repertoire; Disney+ is its most widely available. Hulu, ESPN+ and Live TV are also part of the catalogue but aren’t widely available. Altogether, the businesses have seen an aggregated USD$1.1 billion in losses.

Disney

It would seem that to make the business more profitable, Disney+ will be introducing a Disney+ Premium subscription while the current tier will become an ad-supported one. You read that correct, Disney isn’t introducing a brand new tier, it’s turning its current tier into an ad-supported one. The new ad-free “Premium” tier will be priced at USD$10.99 (MYR48.85), a 37.5% increase in price. It would seem like the ad-supported tier will be screening 15- to 30-second ads for every hour of viewing which can be pretty disruptive especially if you’re watching a movie. The change will be introduced on December 8, 2022.

The change in the subscription structure has, so far, only been confirmed for the United States. Disney hasn’t commented on the change in other regions. In Malaysia, the service is currently available for MYR54.90 for 3 months that’s equivalent to USD$3.09 a month. However, it’s available under its Disney+Hotstar brand which carries a whole other catalogue including local content and licensed content under Hotstar. If the service is to follow the repricing the U.S. is doing, yearly commitment for the service would be MYR301.95 from the current MYR219.60. At which point, it may be cheaper to simply get it as part of a bundle from Astro.

That said, Disney+ isn’t the only service looking at introducing an ad-supported tier. Just recently, Netflix announced that it would be doing the same in a partnership with Microsoft. However, Netflix’s implementation of the ad-supported tier will limit the amount of content accessible to the user in its ad-supported tier. For now, Disney+ seems to not do this. However, we shall wait and see.

Streaming Meets eCommerce in iQiyi’s New Comedy – My Ofis

iQiyi chose a very opportune time to launch in Malaysia back in 2019. With the pandemic only just setting in, the streaming service saw a surge in subscribers. While that’s great news for the streaming company, they’ve adopted a business model that isn’t your typical streaming service. They provide a free, ad-supported tier that gives users access to their content.

My Ofis Jump
Source: Longhouse Films

That said, the iQiyi isn’t just resting on its laurels. The company is focusing on bringing new, original content to its platform. Naturally, this includes new, locally-produced series and tv shows. The first to debut is My Ofis which is produced by Longhouse Films. My Ofis brings together an ensemble of both emerging and seasoned actors. Malaysian legend, Alvin Wong stars together with Aeril Zafrel, Nasz Sally, Kahoe Hon, Phraveen Arikiah, Sherwyn Pang, and Pearlly Chua in My Ofis to bring to life the shenanigans that take place behind the scenes in a quintessential Malaysian office.

iQiyi My Ofis 1
Source: iQiyi

My Ofis follows Jasper (Kahoe Hon) as he leaves behind his rockstar dreams to care for his grandmother. He finds himself stumbling into a job at My Ofis run by KS (Aeril Zafrel) and his colleagues, Paul (Alvin Wong), Jessica (Nasz Sally), and Milo (Phraveen Arikiah). The series chronicles the antics of the people behind My Ofis as they navigate the business landscape.

The series will be premiering on 26th May 2022 on iQiyi. The debut season will consist of 12 episodes airing over six weeks. Each episode is 24 minutes long.

Of course, the show is just the beginning when it comes to My Ofis. iQiyi and Longhouse Productions are looking to revolutionize advertising on streaming platforms. Both companies are partnering with a local eCommerce app, JOCOM, to bring a new “watch, scan & buy” concept with the launch of My Ofis.


Dinesh Ratnam IQIYI
Source: LinkedIN

“Together with our partners Longhouse Films and JOCOM, we aim to work towards shaping a new content ecosystem fitting for today’s digital age, that empowers traditional brands and sellers to further digitalise through entertainment. My Ofis will open doors to more opportunities in bridging entertainment and eCommerce to support local brands, advertisers and marketers,”

Dinesh Ratnam, Country Manager of iQiyi Malaysia, Singapore and Brunei


The new concept will see QR codes pop up when there is any product placement in the drama. Users can then scan these codes and immediately purchase the items from the JOCOM app as they are watching the series. The new concept literally allows production houses to better monetize product placements in their series. Of course, My Ofis is just the beginning when it comes to exploring this new concept.

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Screenshot of product placement QR Code in My Ofis. Source: iQIYI

My Ofis will premiere on May 26, 2022, across all countries where iQiyi is available. It’s already been greenlit for a second season which will be launched soon.

Spotify Moving up the Podcast Ladder with Two More Acquisition

Yesterday, news broke about Spotify making two more acquisitions. To be fair, it was more like Spotify announcing that they are making two more acquisitions for themselves. No, it is not really because they have excess cash in hand. It is more because the two acquisitions might just seal Spotify’s position as the king platform for podcasts.

The two companies that Spotify is acquiring are Podsights, and Chartable. Both acquisitions would see the technologies they offer integrate with Spotify’s or enhance their current platform. But you as a consumer might not immediately see the effects of the acquisition. At least, you might not immediately see it directly anyway.

Podsights, according to Spotify, is a leading podcast advertising measurement service provider. It is supposed to ensure that advertisers get more accurate advertising data on podcasts. In short, it is a sort of Google AdSense for podcasts.

Then there is Chartable, a podcast analytics tool provider. The tool allows podcasters to see data regarding their podcast audiences. This would help publishers understand their audiences better and produce more accurate information regarding their podcast. They can even make more informed decisions regarding their podcasts in that case. This would be like the Google Analytics for podcasts.

In a sense, these tools are not really made for end-users in mind. The two new technologies that Spotify will be acquiring exists to allow Spotify’s podcaster’s easy access to tools that could help them make their podcast better, and to even grow their podcasts in different ways. It could help advertisers understand how their ads work on podcasts as well, allowing them to make better decisions on the way they design their ads, or where to place them.

While the technologies attached with the companies Spotify aims to acquire are tailored for podcast, the audio streaming company sees application beyond podcasts. They aim to bring the technology to their full suite of services. This includes their music streaming and eventually videos as well. What they are saying is that they are going to introduce more targeted ads in their music streaming platform soon.

All this not only points to better podcast experience, but also better monetisation opportunities for podcasters. It also means that advertisers get more accurate data and would eventually be willing to spend more on ads within podcasts, music, and videos on Spotify itself. Of course, all this also means more money for Spotify. But beyond that, it ensures that Spotify’s podcasters stay with Spotify and grow with the platform. It will also attract more podcasters to be on the platform, which is always a win situation for Spotify.

The acquisition announcement currently is still merely that, an announcement. There are no mentions on how much the leading music streaming firm is spending on these two acquisitions. They also mentioned that Podsights will be operating as an entity independent from the team in Spotify. Their technologies will still be integrated in the platform’s podcast tools, we are guessing. The reason for the independence is most likely since Podsights have their own list of clienteles currently. For more information on the new acquisitions, you can head over to their blog.

Spotify Tests TikTok Style Video Feeds for Discovering New Music

Spotify is one of the most popular audio streaming apps in the world. It is currently one of the most complete as well in terms of listening options. You do not only have music; you also get the largest collection of podcasts the world has seen so far. On top of that, it might be the cleverest audio streaming app you can find today.

Spotify features nifty ways for you to discover new music. The app understands the sorts of music you listen to daily and gives you suggestions to music that might match your music tastes, your playlists’ moods, or themes. You can even discover music with your friends now with the Spotify Blend feature.

Soon though, you might be able to discover music on Spotify in a brand-new way. You want to keep in mind that this is a feature not fully released to the final app, so you might want to take it with a pinch of salt. The feature was first spotted by a certain Chris Messina on Spotify’s TestFlight build, a beta Spotify app for the iOS. There are no mentions on whether you can find the feature on Android’s version of Spotify Beta apps.

As reported by TechCrunch, the new Discover feature is a button or tab of its own that takes up the fourth spot on Spotify’s navigation bar. Spotify has confirmed that they are in the midst of testing this new ‘Discover’ function. While it does sound like Spotify is simply adding a simple random music search feature to the app, you might want to take a closer look at it.

Discover is a sort of short-form video content that sits on Spotify. It can be likened to TikTok, yes. But the sole purposed of it is for users to discover new music. You cannot be freely posting contents into the platform like TikTok. Instead, the feature now allows users to scroll through short video clips accompanied with curated music paired to the video feed. This does sound a lot like Spotify’s Canvas feature which played short video clips for certain songs.

Again, this feature is only available on iOS devices. It is also not a fully released feature, which also means you must source for Beta versions of the Spotify app. Sadly if you are on Android, you might be out of luck.

Spotify, You One-Stop-Shop for All Your Netflix Soundtracks, Playlists, and Podcasts

In a world where experts thought, just a few years ago, that TV would be dead and short form content platforms like YouTube will takeover, TV and films are doing better than ever. You cannot credit their strength to manufacturers though. Rather, these things come because of technologies that exists and allows the existence of Netflix.

Netflix is now bigger than life though. While there are other platforms like Disney+, or Amazon Prime Videos, Netflix is still king. It is the one platform that you go to time and time again to find contents to watch. It is, at least personally, the first platform that we switch on to find entertainment before even YouTube.

You can never get enough of Netflix though. After every show, you might discover something about the show that you liked. The most common of that is the soundtracks used in the show or movie. Within two weeks of Squid Game’s debut on Netflix, 22,500 unique Squid Game themed playlists were created by Spotify users to keep the show alive.

Netflix very much understands that their users are looking for entertainment far beyond their own scope. Spotify sees this too, obviously, being the largest audio streaming platform known to man. A collaboration was imminent.

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Source: Spotify

They call it the Netflix Hub on Spotify and it is the best way for you to experience your Netflix shows beyond the streaming platform, at least according to Spotify and Netflix. In the hub premium users can find all official soundtracks, playlists, and even podcasts from Netflix’s shows. You can easily access soundtracks from shows like Squid Game, Bruised, and even Cowboy Bebop.

The collaboration is more than just compiling soundtracks, playlists, and podcasts though. In honor of the final season of Money Heist, Spotify has included new videos from the cast of the show (not available in Malaysia yet, as far as we can tell). They have also updated the soundtrack playlist with songs used the latest episodes of the show. There are also new features like Character Match Playlist quiz that matches you to your favourite characters from the Spanish show.

Of course, the collaboration will not just end at Money Heist. As Netflix populates its library with new contents, so will Spotify with dedicated Netflix contents. You might see a Squid Game related video content and quiz in the future, you will never know.

Now you can Easily Block Other People on Spotify

Today’s generation is the most connected one so far. But it is a generation also where cutting off someone is as easy as a click of a button. There is something called ‘cancel culture’ in the world of social media today.

While there are plenty of reasons why you would want to cut a person off, for whatever reasons, on social media, wanting to block a person on streaming platform like Spotify is a little odd. There is a way to block certain artists from ever appearing on your Spotify home feed. That feature was introduced back in 2019. For whatever reason as well, users have been wanting to block other users instead on the platform.

To be fair, Spotify is more than just a music streaming app today. It is also a social platform where you can add friends, follow their playlists and even see what they are playing in real time. In a sense, if someone is in your friends list, their listening privacy is gone. You can ensure that your listening session does not appear on any of your friends feed by turning on ‘Private Session’, but that only lasts for a limited time before Spotify kicks you back into online mode to update your songs and your recommendations.

You now can decide to block other users from accessing your activities now though. It is as simple as clicking the person’s profile and tap the “Block User” option. Once you have done that, the person will not be able to see you appearing on their ‘friend’s activity’ list on the right side of the app anymore, at least on the desktop interface. That way, you also limit what you show the person you blocked.

While showing your Spotify activity may not seem all that harmful, it could lead to a bigger impact. Some might think that just showing the ‘Now Listening to’ information as an empty information your friends cannot use. For example, other users can use the activity information from Spotify to harass you on other platforms like Facebook or Instagram, for example. They could also use whatever information they can gather against you as well for that matter. Remember, information in the wrong hands can be dangerous.

The function should be available to users very soon, at least according to Spotify as per Engadget.

Astro Moves To Become Your One Stop Entertainment Power House With New Packages and Partnerships

Malaysia’s largest satellite TV provider, Astro, is undergoing a humungous change. It seems like their paradigm on entertainment is changing to be more embracing and forward-thinking. Only recently, the company announced that they will be changing their traditional decoders to the new Ulti Box and the Ultra Box; now Astro is taking a leap forward to turn their set-top box into a living room essential.

astro launch
Launch event Hosted by Astro

While they are still staying true to linear programming with the hundreds of channels already under their belt, Astro is also embracing partnerships with streaming platforms. We already saw the inklings of this with their partnership with Disney+ Hotstar. With their latest announcement, they are embracing even more platforms and giving one of the largest streaming platforms a home on their set-top box. Netflix will now be natively available on Ultra and Ulti boxes with a new software update. The new update is the first to bring native apps to Astro’s platform. They are teasing the availability of more native apps from their partners like iQIYI and Disney+ in the near future.

New Packs and Bundles with App

However, that is only the tip of the iceberg. Together with their big shift, Astro is also revamping their packages. Users don’t have to deal with the confusing mixing and matching that they once had to with Astro’s Superpacks. Instead, the company has revealed more streamlined packages which also include subscriptions to some of the most popular streaming apps.

At the top of the selections, Astro is introducing a new Platinum Pack which will include most of the linear channels available on Astro and subscriptions to Astro Go, Netflix, Disney+ Hotstar and HBO GO. The package is priced at MYR219.99. Additional charges apply for Asian Favourites which include Chinese, Indonesian and Indian channels at MYR14.99 for each sub-pack.

Flyer The All New Astro Experienceback
Source: Astro

Below this tier, there is the Entertainment Plus Pack which includes 110 channels covering Korean, Kids, Variety, Horror and Astro Go. It also includes access to Netflix. However, like the Platinum Pack, you will need to top up MYR14.99 for the Asian Favourites sub packs on top of the MYR144.99 cost of the Entertainment Plus Pack. In addition, you can add on other channels including your sports and movie channels for an additional fee starting at MYR14.99 monthly. The Entertainment Pack is a step below with 105 channels covering only the Variety and Kids sub packs without access to Netflix. This is priced at MYR104.99.

Astro’s barebones package is now the Primary Pack which comes with some 90 channels and access to Astro Go for MYR74.99 a month. They also have two combos with the movies and sports sub packs which cost MYR109.99 and MYR104.99 respectively.

Beware the Fineprint

It’s worth noting that aside from Disney+ Hotstar and HBO GO which comes bundled with the Movie Pack, complimentary access to Netflix is limited to the basic HD package of the streaming service. This limits your content to HD resolution with only 2 simultaneous connections. Upgrading to the premium package with Astro will be an addition MYR9.43. Access to the TVB Anywhere+ app is also linked to a subscription to the Chinese sub pack and is limited to HD resolution across 2 simultaneous devices. Access to the iQIYI VIP app is also available for Astro subscribers for an additional fee.

Launch Promos

Astro is having launch promos that bring up to MYR25 in discounts for monthly subscriptions.

The All New Astro Experience
Source: Astro

A New Satelite-less Experience

Astro wasn’t done with the announcements just yet. It also announced a new plug and play version of the Ultra and Ulti boxes. The new experience removes the need for Astro subscribers to have the now signature satellite dish on their homes. Instead, it will connect to the internet and allow users to have seamless, uninterrupted access to their content – rain or shine.