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PR Newswire

Feldspar to Build World’s First Sensor-Enabled Running Track To Boost Athlete Performance And Transform Live Sports Experiences

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  • For the first time, integrated sensing technologies will capture athletes’ footsteps directly on the track, transforming performance analysis through real-time data.
  • Through patent-pending technologies, the performance running track will enable athletes to achieve faster running speeds, beyond what is currently possible.
  • Paving the way to new visually captivating experiences for live sports fans, the track is the first of its kind to offer historically hard-to-reach insights and real-time analytics.
  • AI-driven data analytics tool to help transform coaching, allowing athletes to train and compete more effectively, identify risk areas of potential injuries.

LONDON, July 8, 2024 /PRNewswire/ — Feldspar Limited [“Feldspar”], the UK-based technology company, today announced that it is building the world’s first sensor-enabled performance running track, poised to redefine athletic performance and live sports entertainment. This pioneering innovation represents the first major technological advancement in track and field running in nearly 60 years, laying the foundation for an unparalleled new immersive experience in live sports.

For the first time, Feldspar’s performance running track will incorporate advanced sensors in addition to camera-based methods to directly measure the movement of athletes through their footsteps and stride to capture data in real-time, bringing new levels of precision in analysing running performance. 

Feldspar’s next-generation modular sports flooring and tracking software solution will integrate patent-pending technologies and state-of-the-art materials into the track design, enabling a novel and unprecedented way of energy return and conversion*. This performance innovation will allow athletes to achieve a faster running speed compared to what is currently possible today and push the boundaries of human performance.

Offering complex and historically hard-to-access data, such as stride length, acceleration rate and max velocity in real-time, this technology has the potential to revolutionise the spectator experience at live sports events as well as to attract new enthusiasts who value innovative, visually captivating, and tech-driven premier sports entertainment. 

To further enhance performance, Feldspar will also integrate an AI-powered data analytics tool and sports tracking software intended to redefine professional coaching and optimise training for athletes. This includes adjusting competition strategy before, during and after races, and identifying potential areas of injuries based on granular individual data and in-depth athlete profiles. 

Alvina Chen, Founder and CEO of Feldspar said, “While we have seen a high level of innovation in running shoes, apparel, and training methods in recent years, it’s incredible that the modern synthetic running track itself has remained largely unchanged since the 1968 Summer Olympics.”  

Chen continued, “There is a huge opportunity in revolutionising this sport. By digitising the running track Feldspar is not only providing new avenues for athletes’ development and pushing the boundaries of human performance but also moving athletics towards a new era of exhilarating, high-energy live international events, similar to what we see in other sports, like football and motorsports.”

Chen added, “Our ambition with our next generation running track is to set a new benchmark for athlete performance and fan engagement for future world competitions, including the Olympic Games, and beyond.” 

Feldspar is working with the UK’s top engineers, industrial designers, and data scientists to develop the high-performance, premium running track prototype, with real-time testing set to begin later this year. Production of the flooring solution is expected to begin in 2025.

Founded by former professional track runner Alvina Chen, the inspiration to reinvent the running track struck during her international racing career.

The company has secured initial backing from Hong Kong-based investors which will be used to develop the high-performance running track prototype.

Follow Feldspar to receive the latest news on the product and the what’s next.  

* Feldspar’s performance flooring is intended to be able to convert significantly more of a runner’s energy from vertical to horizontal, which enables a faster running speed. It also has the potential to provide substantially higher energy return, compared to other commercially available sports flooring used in premier athletic competitions today. This is based on Feldspar’s modelling.

About Feldspar 
Feldspar is a technology company with a vision to transform athletics with the world’s first integrated smart flooring system. Engineered to boost the performance of athletes and elevate fan engagement at global sports events, the innovative solution seamlessly integrates cutting-edge flooring and sensor technology into the modular track, setting a new standard in the industry. For more information, visit www.feldsparsport.com.

Media contact: press@feldsparsport.com 

Video – https://www.youtube.com/embed/g7vXILBxCZ4?autoplay=0

Feldspar's next-generation running track set to transform live sports experiences
Feldspar’s next-generation running track set to transform live sports experiences
Feldspar's digital running track boosts athlete performance.
Feldspar’s digital running track boosts athlete performance.
PR Newswire

ViewSonic Announces New Partnership Deal with Tundra Esports

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BREA, Calif., Oct. 6, 2023 /PRNewswire/ — ViewSonic Corp, a leading global provider of visual solutions, has announced an exciting partnership with Tundra Esports, a prominent Esports organization headquartered in the UK. This partnership marks ViewSonic as Tundra Esports’ Official Supplier during The International Dota 2 Championships 2023, underscoring ViewSonic’s commitment to the gaming community.

ViewSonic partners with Tundra Esports as its Official Supplier during The International 2023
ViewSonic partners with Tundra Esports as its Official Supplier during The International 2023

Tundra’s Dota 2 team, the reigning world champions, secured victory at The International 2022 with a clean 3-0 sweep against the opposing team. Their continued dominance in the DPC WEU Tour 3 solidifies their status as one of the frontrunners entering The International 2023.

The partnership between ViewSonic and Tundra Esports promises to enrich the global gaming community by leveraging ViewSonic’s product superiority and Tundra’s expansive social network reach. During the prestigious The International Dota 2 Championships 2023, both organizations will co-create exclusive content, showcasing the exceptional features and unmatched performance of ViewSonic monitors, delivering unparalleled value and immersive experiences to audiences worldwide.

Oscar Lin, General Manager of the Monitor Business Unit at ViewSonic, stated, “Our partnership with Tundra Esports exemplifies ViewSonic’s unwavering commitment to empowering professional gamers to meet and exceed their esports ambitions. Continuously driven to provide cutting-edge technology and essential features, we are dedicated to consistently delivering innovative, all-inclusive products that cater to the diverse requirements of the gaming community.”

ViewSonic designs its gaming monitors to cater to gamers of all skill levels, delivering exceptional performance with lightning-fast speed and captivating visuals. These monitors are equally suitable for hardcore enthusiasts who meticulously construct gaming rigs and casual players who embark on gaming adventures in their leisure time. With attentively tailored features, ViewSonic ensures that every gaming experience is truly exceptional.

Carleton Curtis, Chief Executive Officer of Tundra Esports, said: “We are delighted to welcome ViewSonic as the Official Supplier Partner of our Dota 2 roster. This partnership is a fantastic opportunity for our organizations to showcase the product use of the ViewSonic product line and build valuable touchpoints together. We are looking forward to working with ViewSonic during The International 2023 to bring a lot of exciting moments to our fans.”  

For the latest updates on the partnership, follow ViewSonic Gaming and Tundra Esports on social media:

About ViewSonic
Founded in California, ViewSonic is a recognized leader in the global visual solutions arena and conducts business in over 100 countries worldwide. Recognized as an innovator in the industry, ViewSonic is committed to providing a comprehensive range of hardware and software solutions. Includes monitors, projectors, pen displays, commercial displays, All-in-One LED displays, ViewBoard interactive displays, and the myViewBoard software ecosystem. With over 35 years of expertise in visual displays, ViewSonic has solidified its reputation for delivering innovative and reliable solutions across education, enterprise, consumer, and professional markets, helping customers “See the Difference.” To find out more about ViewSonic, please visit our website at www.viewsonic.com.

About Tundra Esports
Headquartered in the United Kingdom, Tundra was formed in 2019 and soon saw its professional teams win some of the world’s biggest esports competitions, among them the Dota 2 International 2022 Championship, 2022 Fortnite EU FNCS Championship and the FIFA ePremier League.

Committed to creating an engaged and dynamic community, Tundra has developed its reputation through an innovative media proposition and partnerships with content creators and brands.  In 2022, Tundra Esports posted a 100% increase in subscriber numbers, which grew from 1.6 to 3.2 million. In the meantime, monthly impressions jumped from 5 to 10 million and video views by 200%, with the brand also posting 1.25 billion impressions thanks to the streaming of Esports competitions and the significant growth of its team of talents, which now boasts more than 30 professional players and creatives.

In August 2022 the Dutch football legend and Liverpool Star Virgil Van Dijk joined Tundra as an Ambassador & Shareholder. In March 2023 Tundra further strengthened its partners portfolio by entering into a strategic partnership with the esports department of the legendary French football club PSG.

The team has recorded eight Championship placements in all, most notably in DPC WEU (Dota 2), ePremier League 2022 (FIFA) and FNCS C3 S2 2022 (Fortnite Champion Series: Chapter 3 Season 2), with its three teams recording several top-three finishes.

PR Newswire

EZVIZ celebrates the 19th Asian Games Hangzhou, empowering a connected and harmonious future as the official IoT services of smart home appliances

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HANGZHOU, China, Sept. 23, 2023 /PRNewswire/ — EZVIZ, a global leader in smart home technology, contributes to the dawn of “smart games” and “a smart city” as an official sponsor of the 19th Asian Games in Hangzhou and the 4th Asian Paralympic Games. As the brand designated to represent a wide range of smart home appliances including security cameras, video doorbells and door locks, EZVIZ exemplifies Hangzhou City’s value of innovation and vitality in the digital era, resonating with the games’ vision for a better, stronger, smarter future.

EZVIZ takes great pride in being the official IoT service provider for smart home appliances at the 19th Asian Games, contributing to one of the world's most significant sporting events.
EZVIZ takes great pride in being the official IoT service provider for smart home appliances at the 19th Asian Games, contributing to one of the world’s most significant sporting events.

From September 23 to October 8, athletes from 45 countries（regions）will compete for 481 medals in Hangzhou, China. Home to many Internet pioneers including Alibaba, Hangzhou not only celebrates the spirit of true sportsmanship, but is also an advocate for a globally connected, shared and harmonious future powered by technology.

EZVIZ is dedicated to the idea of easy smart living, and shares the ambition communicated through the Game’s slogan “Heart to Heart, @Future.” With EZVIZ security cameras and smart devices, millions of families have been able to stay connected, “heart-to-heart” with their loved ones regardless of distance, and are one-step closer to a futuristic home powered by remote, intuitive controls. Since 2013, EZVIZ has led the market in developing an extensive product portfolio, ranging from top-notch smart home security cameras to reliable home appliances such as doorbells, door locks, air purifiers and more.

During the 19th Asian Games, EZVIZ will demonstrate its cutting-edge smart home technologies to a wider audience from a variety of cultural backgrounds while facilitating the athletes’ stay in Hangzhou with a smart and secure living space. As an Asia-born brand that is growing globally with great momentum, EZVIZ has served more than 80 million users from across 130 countries, and over 130 million devices have been connected to EZVIZ Cloud.

“It’s a great honor for EZVIZ to participate in the Asian Games to provide both convenience and enjoyment to people who visit and enjoy the city,” said Sandra Zheng, global marketing director of EZVIZ, “From Hangzhou to the world, EZVIZ will take this great opportunity to showcase its vision of smart living for everyone, exhibit its capabilities for developing helpful technologies, and demonstrate its values as an internationally inclusive brand.”

Source: EZVIZ Inc.

PR Newswire

Kehua’s 700 units of UPS Witness the Successful Conclusion of FISU World University Games

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XIAMEN, China, Aug. 16, 2023 /PRNewswire/ — Under the great expectation, the 31st FISU World University Games Summer (Universiade) came to a successful end in Chengdu, Sichuan, the hometown of panda in China. It must be said that the Universiade is like a hot and spicy Sichuan hotpot.

The Universiade, in which all the compulsory sports are Olympic sports, is second only to the Olympic Games in scale, and is known as the “Little Olympics”. Athletes from 113 countries and regions participated in this year’s Universiade.

Kehua provided more than 700 units of MR Series and KR Series UPS for the Games, which were installed in the opening ceremony venues, closing ceremony venues, media centers, important hotels, and other competition venues to ensure smooth power supply for the Games.

Kehua Engineer and MR Series UPS
Kehua Engineer and MR Series UPS

As early as last year, when the equipment arrived in Chengdu, Yang, an engineer from Kehua, participated in the commissioning of the machines; as the tournament approached, he entered the same venues again: “The installation site encountered some difficulties, such as space limitations of the venues, the number of units, and time constraints – but this is not a problem, Kehua carried it! ” In the end, Kehua UPS was as stable as ever during the tournament! The task was successfully accomplished by carrying over the continuous fluctuation and impact of all the sensible equipment in the venue!

Why did the Universiade choose Kehua?

  • Kehua has rich experience in power supply for events, such as the Beijing Winter Olympics and Hangzhou Asian Games..
  • Kehua’s lean supply chain and manufacturing strength provided fast delivery and highly reliable O&M services for the Universiade.
  • The small size and high efficiency of Kehua’s UPS and battery packs meet the demanding installation requirements on site. 

MR33 Series Modular UPS – AI⁺ Power Expert

MR33 Series Modular UPS, adopting advanced three-level technology, realizes highly-reliable and full redundancy design from module to the whole machine, with the advantages of high power density, easy expansion and small footprint. It adopts AI⁺energy-saving, AI⁺prediction, AI⁺health, AI⁺O&M to create a modular UPS that is green and low-carbon, safe and reliable, intelligent and simple, and flexible.

Green and low-carbon games are gradually becoming a trend in organizing world events. The Chengdu Universiade started from low-carbon energy, low-carbon venues, low-carbon transportation, low-carbon operation, low-carbon participation, etc., and took more active low-carbon measures to enrich the connotation of “Green Universiade”.

With an input current harmonic as low as 1.5%, 97% efficiency of double conversion mode, innovative W-ECO mode, intelligent hibernation, and a small footprint, etc. Kehua MR33 Series Modular UPS helps to realize the ” Green Universiade “.

About Kehua

Founded in 1988, Kehua Tech is a world-leading intelligent power management expert, with the commitment to provide cutting-edge solutions in critical power. Based on 35 years’ R&D and manufacturing experience in power electronics, Kehua Tech ranked No.4 in global modular UPS market share in 2021 (Omdia), and received the 2021 Global UPS Competitive Strategy Innovation and Leadership Award (Frost&Sullivan). In the future, we will continue sparing no effort to provide more reliable and sustainable power to the world.

PR Newswire

Wushu lovers, do you really get Wushu?

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BEIJING, Aug. 11, 2023 /PRNewswire/ — A news report by China.org.cn on Chinese Wushu:

The Chengdu 2021 FISU World University Games has come to a successful closure. In retrospect, we could see that the event depicting the most vivid Chinese characteristics is the Wushu (martial arts) event. Wushu masters from all over the world stepped into the arena against Chinese-style background music, donning splendid traditional Chinese attires, and bringing their best game like high-spirited heroes. Nanquan (Southern fist), Taijiquan (Taichi Chuan), Wushu Sanda (martial arts free fighting) … The electrifying routines of these athletes seem to have brought audiences into a wuxia world appropriated by popular Chinese fiction and film, presenting the charm of Chinese Wushu.

In fact, just like combat sports from other countries, the art of Wushu could be traced to prehistoric times when it was practiced as a form of combat. However, the features of Chinese culture endowed Wushu with unique “charisma” and traits.

Traditional Chinese culture was deeply rooted in agrarian civilization. Several millennia ago, Chinese ancestors observed celestial movements and the sundry geographies on this vast land, and perceived that the universe and everything in it formed a dialectical relationship, a philosophy that makes humanity and nature at one. On such philosophical soil sprouted Chinese Wushu.

The elements of Taijiquan, including motion and stillness, emptiness and fullness, opening and closing, capture the interplay of the universe’s yin and yang binary. In China, when martial arts practitioners compete with each other, they abide by the notions of “skilled competition over power tussle” and “refrain from causing actual harm.” During a fight-off, one would answer high moves with lower moves, respond to speed with slower motions, and repay strength with softness, which are, in a nutshell, the embodiment of the Confucian philosophy of “harmony in diversity,” one that tends to convert any discordancy to harmony. Therefore, the essence of Chinese Wushu lies in oppressing violence and aiding the weak, instead of fueling the belligerent or bullying the powerless. “Truly great martial arts are against violence, and genuine combats are not about fighting,” the idiom expresses the gist of Chinese Wushu.

Wushu has developed over millennia, deriving many genres. Weapons like dao (broadsword), jian (sword), gun (cudgel) and qiang (spear) are used, and there are also barehanded Wushu genres like Taijiquan, Xingyiquan and Yongchunquan (Wing Chun), all of which embody the philosophy of harmony and togetherness.

China Mosaic hasn’t introduced any specific Chinese culture for you in a long time. Today we’re talking about Chinese Wushu because it is a beloved topic of many international friends, among whom many wonder if it’s true that every Chinese knows Kungfu? Here’s the thing: Not every one of us has learned Wushu or knows Kungfu. But, Wushu is indeed an epitome of the overarching Chinese mindset. The traditional cultural elements that find themselves in Wushu shape the Chinese people in many ways, while influencing the ideas and values that China adheres to when interacting with other parts of the world.

When youngsters from all around the globe learn and perform Wushu, they are actually in a process of understanding Chinese culture and approaching the Chinese people. Nurturing one’s soul and cultivating one’s character, making more friends, while pursuing the shared beauty of harmony through Wushu, is a culture that originates from China but belongs to the world.

China Mosaic 
http://chinamosaic.china.com.cn/index.htm

Wushu lovers, do you really get Wushu?
http://www.china.org.cn/video/2023-08/11/content_101253784.htm

PR Newswire

Why green has become the theme color for China-hosted sporting events?

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BEIJING, Aug. 4, 2023 /PRNewswire/ — A news report from China.org.cn on the green sporting events that China hosts:

In the blazing summer heat, a gentle breeze will greet you as you walk into the delegation service center of the Chengdu FISU Games’ Village. However, such coolness does not come from air conditioning. Architects drew experience from China’s traditional architectural design “leng xiang,” meaning “cold alley”, and designed the hall into a semi-open passage that features two wide ends and a relatively narrow corridor in the middle. Such layout channels in natural wind which accelerates ventilation and cools down the environment. This smart design could save electricity enough for up to twenty households to live a year.

At the currently ongoing Chengdu 2021 FISU World University Games, there are more designs that embody the same philosophy as the cold alley. For example, in the water polo venue — the Xiangcheng Sports Center, roofs, pavements and landscaping are all designed to help gather rainfall into the underground collector, where the rainwater could be processed and reused for watering landscaping. This process can save as much as 3,000 tons of water per year. In Dong’an Lake Sports Park, a “forest” of submerged plants that are hardy and alkaline tolerant thrive at the bottom of the lake. These plants supply enough oxygen in the lake, which helps with the biodiversity in this underwater ecosystem. With better water quality and improved ecology in the lake, freshwater jellyfish, a rare animal that demands premium water bodies, were spotted in the lake.

While “green” is the theme color of these grand designs, the philosophy of low-carbon and eco-friendly are also reflected in many details: The blue and white “low-carbon magic cubes” allow people to trade in recyclable waste like empty bottles and used paper cups for “carbon credits,” which could be exchanged for gifts once a certain threshold is hit, an act that incentivizes people to lead a low-carbon life. On the bottled water provided to all the athletes and staff, a special “mark-up” area was printed on the labels, to prevent water waste resulting from people not knowing which bottles belonged to them and throwing them away.

What’s worth noting is that, the 300 or so chairs in the press release rooms of the Universiade’s Main Media Center went through a long journey — they are rented from the Beijing 2022 Winter Olympics MMC. This low-profile interaction of the two sporting events echoes again with the buzzwords “green” and “sustainable,” principles adhered to by China for years when hosting sporting events.

Last year, the Beijing Winter Olympics achieved 100% carbon neutrality, where all venues were powered by 100% renewable energies; during the preparation for the games, the valuable wildlife leopard cats were captured multiple times in the Alpine Skiing Center, bearing proof to the fruit of the eco-environmental protection efforts. The upcoming Asian Games will also see this green trend live on.

Hosting “green games” has become a natural undertaking for China’s event committees. Innovative technologies empower sustainable development, which guarantees the consistent application of low-carbon philosophy in day-to-day life, not just during sporting events. With sporting events as platforms, sustainable and environment-friendly facilities are in place, which encourages citizens to continue low-carbon lifestyles. A single event can spearhead a city, sometimes even a country in becoming “greener.”

As more sporting events are hosted in China under the theme of “green,” the philosophy of harmony between humanity and nature is becoming the status-quo bit by bit.

China Mosaic 
http://www.china.org.cn/video/node_7230027.htm
Why green has become the theme color for China-hosted sporting events?
http://www.china.org.cn/video/2023-08/04/content_98502229.htm

PR Newswire

CGTN: Chengdu Universiade unites world with sports

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BEIJING, July 29, 2023 /PRNewswire/ — The 31st International University Sports Federation (FISU) Summer World University Games officially opened in Chengdu, the capital of southwest China’s Sichuan Province, on Friday night, as declared by Chinese President Xi Jinping.

Postponed twice due to COVID-19 concerns, the Summer Universiade is currently at the center of global attention.

The event, which runs from July 28 to August 8, has attracted around 6,500 athletes from over 113 countries and regions to participate across 18 disciplines. It is not only a sports event for young people around the world, but also an important platform for cultural exchanges.

Care for young people

President Xi, who believes that young people are “the future of our nation and of the world,” has expressed his care for them on many occasions.

“For the Party and the country, young people deserve the best protection and bear our highest expectations. They are like the young trees thriving on Earth that will eventually grow into towering trees to provide shelter for those in need,” he said at a ceremony marking the centenary of the Communist Youth League of China in 2022.

When meeting the country’s county-level officials in 2015, he advised young people to avoid staying up late or becoming too stressed at work.

For many young people, Xi is like a friend from whose words they can find inspiration.

“We should educate and guide young people to view the world properly, to understand the national conditions comprehensively, and to grasp the trend of the era,” Xi said in a speech at a gathering to commemorate the centenary of the May Fourth Movement in May 2019.

“Young friends, let your youth shine even more in the sacrifice for the country, the people, the Chinese nation and humanity,” he said near the end of the speech.

Speed up building a leading sports power

Since the 18th National Congress of the Communist Party of China in 2012, China has attached great significance to the cause of sports.

It has pledged to become a leading sports power by 2050, according to an official outline issued in September 2019.

Noting the role of the people’s health in social development and national prosperity, Xi stressed that sport is an important way to improve people’s health, and an important method to fulfill their aspirations for a better life and promote well-rounded human development.

The successfully held Beijing 2022 Winter Olympics and Paralympics in February and March 2022 are vivid demonstrations, during which China’s goal of involving 300 million people in ice and snow activities has come true, with people’s sense of contentment notably enhanced.

For Chengdu, sports venues for the Games will also benefit the public. As the city strives to build itself into a world-famous city of sports events, a large number of sports venues have been newly built and renovated, enabling residents to enjoy sports free of charge or at low fees.

Promote civilizational mutual learning

The Chengdu Universiade will contribute to cultivating friendship among young athletes and university students from home and abroad, promoting people-to-people exchanges and mutual learning among civilizations, and advancing the building of a community with a shared future for mankind, according to a press conference about the preparations for the event in April.

The concept of a community with a shared future for mankind proposed and expounded by Xi in 2017 at the Palace of Nations in Geneva, Switzerland, is China’s answer to the challenges and problems facing the world.

As the international community responded to the unprecedented public health crisis while striving to promote socioeconomic development in recent years, Xi’s vision has been widely accepted worldwide.

The ideal of the Chengdu Universiade also echoes the Global Civilization Initiative, a major public product proposed by Xi in March this year.

“Countries need to uphold the principles of equality, mutual learning, dialogue and inclusiveness among civilizations, and let cultural exchanges transcend estrangement, mutual learning transcend clashes, and inclusiveness transcend any sense of superiority,” said Xi.

PR Newswire

Visa champions women’s success with new campaign for FIFA Women’s World Cup Australia & New Zealand 2023™

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SINGAPORE, June 27, 2023 /PRNewswire/ — To support women’s empowerment in the region, Visa is launching a “Behind Every Number, There’s A Story” campaign timed around the upcoming FIFA Women’s World Cup Australia & New Zealand 2023™ to inspire women to leverage sports to overcome life’s challenges.

This campaign revolves around stories of Team Visa athletes celebrating their experiences on and off the pitch in the journey to the FIFA Women’s World Cup. Every milestone, from playing in a grassroots community to defending national colours on the field, is accompanied by meaningful numbers that bear a story. This campaign aims to highlight the power of human potential in overcoming adversity, and inspire other women to achieve their personal goals and aspirations.

According to Visa commissioned research[1], 40 per cent of aspiring women entrepreneurs struggle with a lack of confidence when it comes to starting their own businesses. Obstacles range from juggling multiple responsibilities and experiencing cultural biases that significantly impact their self-esteem. However, 74 per cent of women entrepreneurs recognise the positive impact of engaging in physical activities on running their own business, such as helping them to boost confidence and developing skills to become a good business owner. 43 per cent of respondents reported that participating in sports enhances their competitiveness.

“At Visa, we are a data-driven company that analyses numbers for meaningful insights. Beyond the 260 billion transactions[2], we seek to celebrate the individual stories of the people we serve. From game statistics to jersey numbers – we celebrate how these figures reflect accomplishments of each Team Visa athlete, both on and off the field,” shared Danielle Jin, Head of Marketing, Visa Asia Pacific. “By showcasing examples of women who have transformed their accomplishments into successful business ventures, we hope to inspire other women across the region to pursue their dreams and turn their passions into thriving enterprises.” 

Empowering women through sports

As a purpose-driven company, Visa strives to remove barriers and connect more people to the global economy. Our longstanding focus on supporting women’s economic advancement is one example of how we bring our purpose to life. As the first FIFA Women’s Football Partner, Visa strives to foster greater equality by addressing the challenges women face in various areas, including sports and business, creating playing fields that are truly level for all women and girls.

During the FIFA Women’s World Cup Australia & New Zealand 2023™, Visa will award 64 grants to women small business owners, with one grantee being selected after each match and from the same market as the Player of the Match. Whether the Player of the Match is a player from first-time entrant Panama, or a veteran from the defending champion U.S. team, a woman small business owner in the Player of the Match athlete’s home country will receive a grant to help towards her own goals. The funding ranges in value from $5,000 for the 48 first round matches up to $50,000 for the final. The winning small businesses will be announced live at the athlete trophy presentation.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com. 

[1] Market research “Playing to Win: Sports as a Catalyst of Women’s Empowerment and Development” was commissioned by Visa and conducted by Kantar research agency in the following markets: Australia, New Zealand, Mainland China, the Philippines, Vietnam.

[2] For the 12 months ended March 31, 2023; includes payments and cash transactions
PR Newswire

Abu Dhabi Motorsports Management and Flash Entertainment join forces to form an events, entertainment, and venue management powerhouse

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Global ambitions set as ‘Ethara’ is launched in Abu Dhabi

ABU DHABI, United Arab Emirates, May 16, 2023 /PRNewswire/ — Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment (Flash) have officially integrated their activities and operations, combining the complementary expertise of the two entities to launch a new powerhouse that will shape the future of events, entertainment, and venue management throughout the Middle East and beyond.

The integration of the two entities to launch a new powerhouse in Ethara will shape the future of live events, entertainment and venue management throughout the Middle East and beyond.
The integration of the two entities to launch a new powerhouse in Ethara will shape the future of live events, entertainment and venue management throughout the Middle East and beyond.

The company has been named ‘Ethara’ – meaning ‘thrill’ in Arabic – and launches today (May 15). Its ambition is to shape the untapped and unique opportunities in the live events space while continuing to deliver growth that has firmly positioned the Middle East on the global entertainment stage.

Ethara is led by Saif Al Noaimi, formerly the CEO of Abu Dhabi Motorsports Management and Board Member of Flash Entertainment, who will bring his proven leadership to drive commercial expansion across new markets.

Al Noaimi, CEO of Ethara, said: “By combining our strengths, we are perfectly positioned to make memorable moments that matter. By integrating the activities and operations of two of Abu Dhabi’s pioneering entertainment and event management titans, Ethara will further establish the Emirate as an economic engine in the entertainment, event management, and sports industries, locally, regionally, and internationally.”

He added: “We have an unrivalled wealth of expertise, experience, knowledge and skills, which will propel Ethara’s success far beyond what either company could achieve alone – all powered by world-class creativity and innovation.”

ADMM and Flash have collectively conceptualised, produced, promoted, and delivered over 700 major events to more than 16 million fans in the 15 years since their inception. These events have included the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, Mubadala World Tennis Championships, FIFA Club World Cup, AFC Asian Cup, NBA Abu Dhabi Games, UFC, national celebrations and festivals, as well as many more spanning sport, music, culture, entertainment, corporate, and MICE events.  

Ethara welcomes the teams from both organisations under the new entity across offices in Abu Dhabi, Dubai, and Riyadh. Through the combination of expertise, Ethara will now seek to drive reach through an innovative approach to technology and future-focused ambitions across key markets.

“Ethara provides an exceptional platform to realise our collective potential and create experiences of the future, today,” said Al Noaimi. “Ethara is a people-first event, and entertainment powerhouse that promotes and delivers best-in-class experiences.”

Ethara will continue to manage and oversee an impressive portfolio of assets, including: Etihad Park, the region’s largest open air venue; Etihad Arena, the Middle East’s largest indoor multi-purpose, state-of-the-art entertainment venue; Abu Dhabi’s iconic Formula 1® circuit, Yas Marina Circuit; along with the Yas Conference Centre, offering versatile conference, meeting and events spaces with stunning Yas Island views.

The company will also nurture and enhance existing relationships with local and international partners, which have been established since the inception of both organisations, as well as creating new partnerships that will see future, first-to-market events, ideas and activations.

Ethara is led by CEO Saif Al Noaimi, who will bring his proven leadership to drive commercial expansion across new markets.
Ethara is led by CEO Saif Al Noaimi, who will bring his proven leadership to drive commercial expansion across new markets.
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FORMULA E AND TATA COMMUNICATIONS ANNOUNCE MULTI-YEAR COLLABORATION

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Tata Communications becomes Official Broadcast Distribution Provider to the ABB FIA Formula E World Championship

Multi-year strategic relationship supports Formula E’s innovative new remote broadcast production set up, reducing environmental impact associated with live TV coverage of major international sports events

TV viewers around the world tuned in live to the first-ever Formula E race in India last Saturday, the 2023 Greenko Hyderabad E-Prix

MUMBAI, India and LONDON, Feb. 17, 2023 /PRNewswire/ — Formula E and Tata Communications announced a strategic multi-year relationship with the global commtech company becoming the Official Broadcast Distribution Provider to the ABB FIA Formula E World Championship.

Formula E and Tata Communications announce multi-year collaboration. L-R Mr. Jamie Reigle, CEO, Formula E, Mr. Amur Lakshminarayanan, CEO, Tata Communications

Formula E and Tata Communications announce multi-year collaboration.  L-R Mr. Jamie Reigle, CEO, Formula E, Mr. Amur Lakshminarayanan, CEO, Tata Communications

The new agreement will see Tata Communications deliver high-definition, high-resolution and high-speed live broadcast content to viewers around the world as part of Formula E’s new remote broadcast production of live races, reducing the environmental impact typical of major live international sports events on TV.

Tata Communications’ technologically advanced, software-defined media edge platform will deliver more than 160 live video and audio signals from Formula E races across continents within milliseconds, using 26 media edge locations across North America, Europe and Asia.

The new super-fast race broadcast distribution will be supported by Tata Communications’ specially trained experts, providing round-the-clock global end-to-end managed services at all 16 races this season. Tata Communications and Formula E are also working together to further enrich experiences for motorsport fans with innovation and efficiency.

Tata Communications made history with Formula E as the ABB FIA Formula E World Championship held the races in India for the first time. Viewers around the world follow the action live as 22 drivers from 11 teams including Mahindra Racing, Jaguar TCS Racing, Maserati MSG Racing and NEOM McLaren Formula E Team compete in the 2023 Greenko Hyderabad E-Prix.

Jamie Reigle, CEO , Formula E, said:

“Formula E is an intense tour given its on-the-go nature. Tata Communications’ support over the years has enabled state-of-the-art remote production possible, with real-time TV signal transmissions from the race venues to our broadcast centre in London and finally to the audience’s screens. Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibilities for our employee, especially women, and reducing emissions.”

A.S Lakshminarayanan, MD and CEO, Tata Communications, said:

“There are 85 cameras capturing the event for over 400 million people watching all over the world. To be able to facilitate that truly speaks about the power of internet that we have been able to leverage, with our dedicated media cloud and edge computing capabilities. And apart from our long-standing partnership with FIA, we extend the services to multiple major sporting leagues across the world.”

Note to Editors: 

  • Tata Communications sustainable remote production solution will transmit and transfer live racing action from over 85 camera feeds and audio channels on each racetrack to Formula E’s central remote production hub in the UK.
  • The repackaged feeds are distributed to global rights holding broadcasters and digital platforms leveraging Tata Communications global edge infrastructure.
  • Tata Communications media edge cloud is capable of enabling very low latency video processing from any venue using first-mile internet while processing and distributing the video signals to any platform globally with high availability.
  • Offered as a fully-managed service, availability of edge capability at the venue allows businesses to add a wide variety of digital services such as providing high performance data tunnels over a secure connection to help with real time data enrichment for better viewer experience.

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications Limited’s Annual Reports. 

The Annual Reports of Tata Communications Limited are available at www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.

© 2023 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks or registered trademarks of Tata Sons Private Limited in India and certain countries.