Tag Archives: SPT

360VUZ Partners with Saudi Professional League

RIYADH, Saudi Arabia, Oct. 15, 2021 — 360VUZ, the immersive virtual mobile app partners with Saudi Professional League (SPL), offering a fully immersive experience to football lovers, enabling them to watch highlights of the SPL games, behind the scenes videos and exclusive interviews with players all in 360 degrees.

360VUZ Partners with Saudi Professional League
360VUZ Partners with Saudi Professional League

The new partnership will play a major role in engaging 360VUZ users with the Saudi league, making it as one of the top leading leagues in the world to bring an immersive football content to screens.

360VUZ offers a dedicated channel for SPL, which will allow the users to navigate easily on the app and watch all their favorite videos.

Khaled Zaatarah, founder and Chief Executive Officer, 360VUZ said: "We are happy to team up with Saudi Professional League to show spectacular videos of the league on our platform. In 360VUZ we strive to offer an immersive experience with vital content for all our users just through using their phones."

Abdul Aziz Al Afaleq, Chairman of the Board at Saudi Pro League said: "We are keen on adopting the latest trends and technologies around the world, and featuring our League on 360VUZ app makes us the first league ever to present exclusive and immersive video content to our fans." He adds: "This partnership aims at enhancing our connection with the league’s fans by offering a one of a kind experience to watch the league’s stars and the latest highlights of our matches".

About 360VUZ
360VUZ was founded in 2017 by entrepreneur Khaled Zaatarah. 360VUZ is the leading Immersive Social mobile app which is backed by top-tier venture capital funds from the world and Silicon Valley.

360VUZ was Featured as  Immersive App on Apple Apps They Love, ranked as Hottest Tech Startups on Crunchbase in 2020, and won the "Top Media Company".  The app has won numerous awards, including Media Startup of the Year, App of the Year and Best Travel Tech Startup.

360VUZ has presence in Los Angeles, Dubai, Amman and Riyadh with specialties in product development and various types of innovation expertise across multiple technology sectors AR, VR and XR.

360VUZ Link : www.360VUZ.com 
Our 360VUZ Mobile App Link : https://bit.ly/360VUZ-App-PR 
Stay updated with us on Instagram :  https://bit.ly/360VUZ-Instagram

For media requests please contact:
Zeina Haddad, PR and Communications Manager 
zeina@360mea.com

 

Related Links :

http://www.360VUZ.com

Coocaa is bringing the heat to Vietnam this summer!

This summer, coocaa TV is bringing its latest variety of quality products at affordable prices to Vietnamese users for a new experience in Smart Home living!

HANOI, Vietnam, Sept. 23, 2021 — Established in 2006, coocaa has grown to become one of the largest smart TV brands in the world, bringing the latest in home-living to the world. With 9 production facilities and 6 R&D systems worldwide, coocaa is recognised in over 40 countries, and is now proudly the official partner for the AFF Suzuki Cup 2020!

In light of coocaa’s partnership with AFF Suzuki Cup 2020, the #coocaaTVtiepluaAFF challenge was launched on Tiktok on September 7th, receiving raving interest from over 100 celebrities, joining the challenge on Tiktok ahead of the tournament. With tens of millions of users following the many influencers who have helped spread the challenge, coocaa has seen roughly 200 million impressions, with over 50,000 challenge participants, and more than 10 million interactions!

Coocaa is bringing the heat to Vietnam this summer!
Coocaa is bringing the heat to Vietnam this summer!

Coocaa has now hit the Best-selling TV brand on Lazada while coming 2nd on Shopee, thanks the best-seller S6G Pro Max, which boasts state-of-the-art technology in voice-activated entertainment TV.

Now, both the colour-vibrant Android 11-powered S7G TV, as well as the S3U TV which highlight the coolita OS, bringing the power of YouTube 2021, CC Plus, CC Cast, Swaiot Home, eye protection mode to your home!

Mr. Thinh Pham, Head of TV & Video at Lazada shared: "Thanks to the well-prepared product launch plan, Coocaa TV has been highly appreciated by Vietnamese consumers for its design and product experience. Products. As a strategic partner of Lazada, Coocaa TV hopes to spread its products to more Vietnamese families and young generations to create conditions for consumers to have a rich source of entertainment."

COOCAA TV – AFF SUZUKI CUP 2020 Official Partner
Immerse yourself in a magical Smart TV experience!
Follow us on Facebook @coocaa (VN) and Instagram @coocaavietnam!
#CooLife #AFFSuzukiCupOfficialSmartTV

About coocaa

coocaa is a registered trademark of the market-leading TV manufacturer. Since 2006, coocaa brings fun to the home – with TVs that inspire around the world. In doing so, coocaa not only promotes the innovation and development of advanced technologies, but also strives for product quality that will bring a smile to customers’ faces.

e.GO Mobile Opens an Iconic Brand Store in Hamburg, Germany’s Second Largest City

–  The new brand store is located by the Jungfernstieg – one of Hamburg’s most prominent shopping destinations.  

–  The Store combines innovative customer experience centre, sales, test drives and customer support.

–  Inauguration coincides with the World’s biggest Triathlon Championship event in Hamburg.

AACHEN, Germany, Sept. 20, 2021   — Following the successful start of production and launch of nation-wide sales, Next.e.GO Mobile SE, the independent German EV manufacturer, accelerates opening its Brand Stores. After the inauguration of the first ever brand store in Dusseldorf earlier this September, e.GO has arrived in Hamburg just as the World’s largest Triathlon Champions series gets into gear. The e.GO Hamburg brand store is located by the Jungfernstieg in one of the city’s most exclusive shopping streets at Große Bleichen 10. This address is already well-known to the Hamburg community, as it was previously home to the world’s pioneering independent electric car company from the other side of the Atlantic.

Opening of an iconic e.GO Brand Store in Hamburg, Germany
Opening of an iconic e.GO Brand Store in Hamburg, Germany

In the e.GO brand stores, visitors can experience the vehicles personally up close and get acquainted with e.GO’s disruptive production technology, unique design elements and its smart features. Customers can also do test drives and order the vehicle directly. The company plans the opening of its new brand stores in other cities in Europe with Milan, Athens and Dubai on the way.

Alongside the start of the company’s global campaign "The Time Is Now", the brand store openings mark another important milestone in e.GO’s journey to accelerate the much-needed transformation in the urban e-mobility by offering a sustainable, durable and affordable electric car that is also unique in many aspects.

"We are delighted to bring e.GO to the beautiful city of Hamburg. A metropolitan that is at forefront of urban transformation and a welcoming and vibrant community whose endearing greeting not only welcomes every ship arriving at the harbour but also the much-needed change to emission-free mobility," said Ali Vezvaei, Chairman of the Board at Next.e.GO Mobile SE.

Accelerating adoption in urban environment

Affordability, ease of use and life cycle sustainability are key to driving the adoption of electro mobility in the ever-growing urban environment. e.GO offers them all. The robust aluminium spaceframe and the highly durable polymeric outer body give the e.GO Life a longer life cycle and lower total cost of ownership. The smart battery swap feature, first of its kind for an urban electric car, provides a different user experience and peace of mind while enhancing the ecological footprint of e.GO compared to many other choices in the market. 

 

iQIYI Sports Teams Up with Barça and Launches the “iBarça Membership”

BEIJING, Sept. 14, 2021 — iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, is pleased to announce that on September 14, the Company expands its existing strategic collaboration with Barça to develop a new premium membership program, "iBarça Membership". As Barça’s first certificated digital membership product launched in China, the "iBarça Membership" enables fans in China to watch all La Liga games in the 2021/22 season and enjoy a range of exclusive privileges.

iQIYI Sports Teams Up with Barça and Launches the “iBarça Membership”
iQIYI Sports Teams Up with Barça and Launches the “iBarça Membership”

iQIYI at present holds the rights to La Liga until 2029, and the "iBarça Membership" will be valid for the duration of the 2021/22 season. In addition to game viewing rights with multilingual commentary, subscribers will enjoy exclusive video content courtesy of Barça TV, available for the first time in Mandarin, giving fans in China access to hours of premier exclusive Club content that includes documentaries and interviews with players. Other privileges include one free ticket and additional half-priced tickets to the Barça Experience in Haikou, 10% off merchandise using Haikou Barça Experience WeChat mini-program, and discounted La Liga tickets at the Camp Nou. New subscribers will also receive a FC Barcelona merchandise from the Haikou Barça Mission Hills store as a welcome gift.

With its more than 120-year history, Barça is one of the most successful football clubs in Europe and has attracted a huge following in China. iQIYI Sports first entered a strategic collaboration with FC Barcelona in September 2020 to create the first FC Barcelona Official Channel in China. Shedding light on the lives of the players in and outside of their training, the new collaboration allows Barça fans in China an even deeper appreciation of the spirit of the team.

The innovative cooperation between iQIYI Sports and the world’s top football club demonstrates iQIYI’s commitment to premium content development.  In the future, iQIYI Sports will continue to collaborate with various competition organizations and the world’s top football clubs to deliver more quality products to meet the ever-changing user demands.

About iQIYI, Inc.

iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI’s platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing and online literature.

Related Links :

http://www.iqiyi.com

China.org.cn: National Games inject new vitality into ancient capital

BEIJING, Aug. 23, 2021 — A news report by China.org.cn on China’s 14th National Games:

 

China’s 14th National Games are scheduled to be held between Sept. 15 and 27 in Shaanxi province. The National Games are China’s largest multi-sport event at the highest level of athletic competition. Therefore, Xi’an, the main host city of this year’s Games, has been attracting a lot of attention.

Xi’an is one of the 10 oldest cities in the world. Around 1.15 million years ago, Lantian man, a subspecies of Homo erectus, lived in the area, marking one of the earliest stages of human civilization. Historically known as Chang’an, the city served as the imperial capital of 13 dynasties, including the Qin, Han and Tang. For several millennia, Xi’an has created a rich sporting heritage, represented by Chen-style tai chi, Xingyi Six-harmony Broadsword and Fuxing lion dance. Its time-honored history has also added charm to modern sporting events. For example, the Xi’an City Wall International Marathon has been held for more than 20 years on the ancient city wall constructed during the Ming dynasty.

The upcoming 14th National Games will also feature a blend of history and modernity. The Xi’an Olympic Sports Center, the venue for the opening ceremony of the Games, is shaped like a pomegranate flower, which bears witness to the development of the ancient Silk Road. Xi’an was the starting point of the ancient Silk Road. Through this route, the pomegranate was introduced into China and its flower became the official city flower of Xi’an. The pomegranate flower-shaped stadium is equipped with a range of modern technologies. It is the first sports center in China to feature full 5G network coverage, and utilizes VR, AR and other new technologies.

In its preparations for the Games, Xi’an also enhanced its urban infrastructure: Construction of metro lines accelerated; several expressways and interchanges opened to traffic; and Xi’an Railway Station was expanded, more than doubling the number of passengers it can handle annually.

At the same time, Xi’an has been injecting new vitality into its historical and cultural heritage. Heritage parks at the Xiaoyan Pagoda and Duling Mausoleum sites opened to the public; the "Belt and Road" Urban Exhibition Center and Cultural Exchange Center will be completed soon; and many night runs have been held at the city’s landmarks, such as the Daming Palace National Heritage Park. All these demonstrate the unique charm of Xi’an, where history and tradition blend with modernity and fashion.

Despite the impact of COVID-19, Xi’an completed its preparations and will hold the Games as scheduled, sending a cordial invitation to the world with perseverance and practical actions.

Xi’an looks forward to meeting guests this September for the 14th National Games!

China Mosaic
http://www.china.org.cn/video/node_7230027.htm

National Games inject new vitality into ancient capital
http://www.china.org.cn/video/2021-08/23/content_77708762.htm

LG SIGNATURE Concludes Charity Auction Benefiting Families Affected by Autism

Online Charity Auction Highlights Brand’s Partnership with Amundi Evian Championship and Top Female Golfers

SEOUL, South Korea, July 23, 2021 — LG Electronics (LG) has pledged all proceeds from its STRONGER TOGETHER charity auction (July 8-18) to Sur les bancs de l’école, a French non-profit organization that has been supporting young people with Autism Spectrum Disorders (ASD) since 2008.

LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM
LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM

The STRONGER TOGETHER auction has also put the spotlight on LG SIGNATURE’s sponsorship of the 2021 Amundi Evian Championship women’s golf tournament. The luxury brand began its partnership with the Championship in 2017 and is proud to continue its association with the storied event. This year’s tournament teed off on July 22 with a field of 126 players, making a welcome return after a one-year hiatus due to the worldwide pandemic.

LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM
LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM

Supporting the auction by donating their time and prized possessions were two of the world’s top female golfers – and LG SIGNATURE brand ambassadors – Ko Jin-young and Park Sung-hyun. During its 10-day run, STRONGER TOGETHER received considerable interest from all over the globe, bringing in an impressive tally of USD 114,825.

LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM
LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM

Among the items up for auction was the one-and-only LG SIGNATURE OLED R rollable TV, as well as the LG SIGNATURE Refrigerator, LG SIGNATURE Wine Cellar and a one-night stay at the luxurious Hotel Royal at the Evian Resort – the glamorous setting for the Amundi Evian Championship.

LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM
LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM

Additionally, the auction gave participants the opportunity to interact virtually with Ko and Park, and bid on tournament-used equipment and apparel kindly donated by the two illustrious players. The exclusive items included Ko’s Epic Flash driver used during the 2020 LPGA tour, and the TaylorMade P750 8 iron used by Park in the TaylorMade promotional video she filmed with Tiger Woods.

LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM
LG SIGNATURE CONCLUDES CHARITY AUCTION BENEFITING FAMILIES AFFECTED BY AUTISM

"LG SIGNATURE is honored to stand by some of the biggest names and tournaments in the golfing world," said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. "We are also very grateful to everyone who participated in our charity auction benefitting young people with ASD – your support and generosity showed that we really are stronger when we stand together."

With the exception of 2020, LG SIGNATURE has hosted unique events and memorable marketing activities at the Evian Resort Golf Club every year of its partnership with the Amundi Evian Championship. Highlights to date include a culinary challenge featuring top European chefs and tournament players, and the renaming of the course’s eighth hole to the ‘LG SIGNATURE Hole.’

More information can be found at www.LGnewsroom.com.

About LG SIGNATURE

LG SIGNATURE is the first ultra-premium brand across multiple product categories from global innovator LG Electronics. Designed for the most discerning consumers, LG SIGNATURE products deliver a state-of-the-art living experience that feels pure, sophisticated and luxurious. Combining the very best of everything LG has to offer, LG SIGNATURE products are designed with a focus on their "true essence" aligned with the brand’s modern, distinctive design. For more information, visit www.LGSIGNATURE.com.

“UNITE BY EMOTION” to deliver cheers from all over the world to athletes online on the opening day of the world’s most attractive sporting event.

TOKYO, July 19, 2021 — On July 23, 2021, as the international sports competition begins, I’mbesideyou Inc. will launch "UNITE BY EMOTION", a service that will allow us to visualize the cheers of people around the world online through AI and deliver them to the athletes and people around the world. The aim is to create an opportunity for people around the world to connect with each other emotionally by providing a new experience for online spectators at the Games, which will be held without spectators for the first time in history, and to deliver cheers to the athletes.

・About "UNITE BY EMOTION"

"UNITE BY EMOTION" is a service that uses I’mbesideyou’s emotion recognition technology to visualize each individuals’ emotions and projects to the world, by people from all over the world posting videos and photos of themselves cheering on athletes.

UNITE BY EMOTION
UNITE BY EMOTION

Posted videos and photos will be randomly displayed on the site. Your support and feelings will be conveyed to people all over the world through "UNITE BY EMOTION".

Anyone in the world can contribute. Send a message of support to your favorite athlete, or your favorite country!

Countries that have been supported will be displayed on the site. You can also send a message of support to a country other than the one you live in!

This service will be available worldwide, completely free of charge, and without any advertisements. It is an initiative to send our best wishes to the athletes who are competing without spectators.

UNITE BY EMOTION is scheduled to launch on the opening day of the Games. In the meantime, you can post your support on the teaser site, and register your e-mail address to receive information before the service starts. The illustration of the earth on the teaser site rotates with the movement of the mouse, so have fun playing!

Our thoughts : We were absolutely surprised that the world’s most famous athletic event, held in our own country, would be staged without spectators.What can we do for the athletes who will be competing under unusual circumstances? What can we do for the people around the world who are looking forward to watching the games at the venue? The result of our own thinking is "UNITE BY EMOTION".

We are working on this service to turn the suffering caused by COVID-19 into hope for a new era. If you share our vision, please register your support and share the URL of the service site and the hashtag "#UNITEBYEMOTION".

URL: https://world-emotions.imbesideyou.com/index.html

Hisense Stuns in EURO 2020, Laser TV Shipments Grow Over 10 Times in First Half of 2021

QINGDAO, China, July 14, 2021 — After many intensive matches, the most-anticipated EURO 2020 final ended with Italy lifting the trophy and became the champion. As the global sponsor of EURO 2020, through many years of experience in sports marketing and technological innovations, Hisense also achieved a champion position in brand reputation and product sales. Furthermore, from January to June 2021, Hisense Laser TV shipments worldwide (excluding the Chinese market) have increased by more than ten times compared to the same period last year.

EURO 2020 Final, ITA vs ENG Highlights
EURO 2020 Final, ITA vs ENG Highlights

Leveraging sports marketing to drive high-end Laser TV sales

With the consolidation of brand strength and global market expansion, sports marketing is an indispensable choice of Hisense’s globalization strategy. Benefiting from the worldwide popularity and influence of EURO 2020, the tagline of "Hisense 100′ Laser TV" has attracted remarkable public attentions, enhanced the premium products’ market recognition, showcased Hisense’s technology and strength to global consumers, and established in-depth partnerships with many global business partners.

Through years of global reputation accumulation and benefits from sports marketing, Hisense Laser TV has achieved great success in the United States, Australia, South Africa, Dubai, France and other key markets, especially in the European market. For example, during EURO 2020, the Spain National Football Team has purchased 8 sets of 100-inch Hisense Laser TVs and gifted 6 of them to the players; Boulanger, a leading French home appliance retailer, became Hisense major business partner, took initiatives to allocate many store facilities to Hisense Laser TVs in 13 stores in France, maximized the recognition of Hisense’s high-end products in Europe.

To satisfy Dubai’s high-end market demands, Hisense combined Laser TV screen and golden frame to create an artistic hi-tech TV and praised by many Dubai consumers. Thus, many of Dubai’s royals, famous singers and enterprises are the loyal consumers of Hisense. From the golf club in Arabian Ranches to the Sheikh Zayed Road, Hisense Laser TVs can be found in prominent places and are becoming the trendiest popular product in Dubai.

By the end of 2020, Laser TV’s overseas cumulative sales revenue grew 120% year-on-year. Hisense maintained continuous growth and kept expanding the market even when the pandemic hampered the industry in 2020.


Emerging as a global leader in Laser TV industry through technological innovations

Hisense Laser TV’s success is also inextricably linked to its continuous technological breakthroughs. Since 2007, Hisense has begun to layout of developing Laser TVs. After 7 years of endeavour, Hisense made technical breakthrough from 0 to 1 and launched its first Laser TV in 2014. In 2021, Hisense is bringing Laser TV into a new era, by launching the world’s first full-colour 100-inch TriChroma Laser TV.

Hisense has applied for 1,366 global patents in the Laser TV sector and aims to propel the evolution of Laser TV industry by sharing patents, technologies and intellectual property rights with the industry within five years. President of Hisense Group, Jia Shaoqian said, "Currently Laser TV has achieved modest success. Hisense aims to form a technological ecology in the future, letting more enterprise into this industry."


Hisense Laser TV’s worldwide success isn’t a coincidence but a manifestation of Hisense’s technology strength, brand capability and innovation. With the remarkable Laser TV appearance in EURO 2020, it accelerated Hisense globalization process. Under Hisense’s initiative, Laser TV and the industry are witnessing a tremendous expansion worldwide.

TCL Cheers Copa América 2021 Final and Reinforces its Commitment to the Latin American Market

SHENZHEN, China, July 12, 2021 — TCL, an official sponsor of Copa América 2021, is honored to witness Argentina’s historic victory in the tournament with fans all across the globe. TCL’s ongoing alliance with CONMEBOL Copa América is just one of the programs through which TCL connects with growing sports communities and fulfils its commitment to consumers around the world.

Argentina vs Brazil
Argentina vs Brazil

Although the entire Copa América tournament was played without fans in the stadiums, audiences were able to enjoy the best moments of the competition at home. TCL has unveiled a series of new smart TVs and appliances to help improve the lives of its many customers in Latin America who have to stay at home, including the TCL 4K Mini LED C825 TV and the smart air conditioner, among others. TCL always strives to fulfill its promise of bringing intelligent products and a convenient lifestyle to Latin America.

"Thanks to the efforts of the teams who participated in Copa América, audiences in the region and across the world were able to enjoy a fantastic sporting competition despite the challenges posed by the pandemic," said Kevin Wang, CEO of TCL Industrial Holdings, "TCL is delighted to see that Latin American customers are enjoying their stay-at-home lives with TCL TVs, smart phones and home appliances. TCL hopes to offer the best sports experiences to global audiences."

In the first quarter of 2021, the amount of time that people in Latin America spent streaming shows and movies increased by 240% year over year, and 63% of that viewing happened on a TV screen, according to video measurement and analytics firm Conviva. This year, TCL officially entered Colombia, thus completing its successful commercial deployment in Latin America. To date, TCL has expanded to all key markets in the region including Brazil, Argentina, Chile, Mexico and Peru, and has formed strong partnerships with local consumer electronic device distributors in Ecuador, Central America and several Caribbean countries.

According to OMDIA, over three consecutive years from 2018-2020 TCL maintained its position as one of the Top 3 brands with the highest sales volumes of TV sets in Latin America. In addition to its strong home theater offering, TCL witnessed gains in other major appliance segments including air conditioners, refrigerators and IoT products.

In Latin America, football is not only a game, it has become a deeply-ingrained part of the region’s identity and culture. Looking forward, TCL will maintain its long-term commitment to global sports communities. Through its partnerships with CONMEBOL Copa América and other major global sporting events, TCL will continue to bring more intelligent products and experiences to customers in Latin America and around the world.

About TCL

TCL empowers customers to enjoy more. With a lineup of award-winning televisions, audio products, mobile devices, and appliances, TCL takes pride in delivering meaningful experiences by combining thoughtful design and the latest technology. As one of the world’s largest consumer electronics brands, our extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory helps TCL deliver innovation for all. For further information about TCL, visit www.tcl.com.

INTERSPORT Strengthens Business Relationship With Intersocks and Sells The Athlete’s Foot to Arklyz Group, Owner of Intersocks

Global performance sports retailer INTERSPORT International Corporation (IIC) strengthens its core business and has agreed on a deal to sell 100% of the highly successful The Athlete’s Foot (TAF) retail & e-commerce network to Arklyz Group AG (Arklyz) – owner of Intersocks. As part of the deal, IIC and Arklyz have agreed on a close cooperation which will bring synergies and a beneficial development for all parties involved.

BERN, Switzerland, July 2, 2021 — IIC – INTERSPORT International Corp. (IIC) has decided to further strengthen its core business to focus on sports performance retail. The very successful specialty footwear and lifestyle chain "The Athletes Foot" (TAF) will be acquired by Arklyz Group AG (Arklyz), owner of Intersocks and longtime partner of INTERSPORT, as of end of July 2021. The signing of this transaction took place on June 30, 2021, and the closing of the deal will take place by the end of July 2021. The parties have agreed not to disclose financial details of the transaction.

Arklyz will take over the worldwide TAF business, including its trademark rights and all franchise agreements. IIC’s CEO Steve Evers says: "With Arklyz, a strong operative investor was chosen among different interested parties to ensure that TAF can continue to grow rapidly and successfully. That we have worked closely with Arklyz subsidiary Intersocks for many years has made the decision even easier, and it is our goal to further strengthen this relationship."

"Building on the successful partnership between IIC and Intersocks, we are very much looking forward to this new chapter of our co-operation," states Arklyz owner & CEO, Param Singh.

Since TAF’s franchise rights are often with the respective national INTERSPORT organizations – and will remain in place – consequently IIC and Arklyz will be in an even closer co-operation in the future. It is also agreed that all the TAF personnel will be retained in Amsterdam (Netherlands) and Atlanta, Georgia (USA).

The Athlete´s Foot – fast-growing sports lifestyle online & retail chain

IIC acquired TAF in 2012 and, since then, it consistently and successfully expanded it to increase the turnover to USD 400 million in 2020. Today, TAF has 564 stores in 32 markets, including Europe, The United States, Mexico, Peru, Kuwait, Indonesia, Philippines, Australia and New Zealand. TAF also successfully operates e-commerce platforms in those markets – building a strong omni-channel sales network over the years. TAF global retail sales have seen a robust growth of 47% in the first five months of 2021 vs. 2020 and of 14% vs. 2019. Under new ownership of Arklyz, and in close co-operation with IIC, TAF business is expected to continue growing fast.

Fitting strategic move for all parties

The transaction helps to boost important strategic goals for both parties. While IIC has decided to further strengthen its core business and to focus on sports performance retail, Arklyz is seeking to further expand its growing sports & lifestyle business – covering production, brand management, brick-and-mortar retail and e-commerce.

"We are excited with this transaction, which represents an extraordinary opportunity for both Arklyz and TAF. By taking over the TAF business, we believe we can strengthen our position as a global organization," says Arklyz’s Param Singh.

Bringing brands, retail and production together

"We firmly believe in strong brands and integrated retail & online networks – and TAF is a very successful integrated player globally with a strong brand," adds Param Singh. TAF is the perfect addition to the existing distribution and retail activities of Arklyz – already active with brands like Crocs. The hybrid approach of delivering a great customer experience in stores as well as online aligns well with Arklyz’s approach. Last but not least, managing strong brands – both own and licensed – has been a key arena for Arklyz, with top-tier licensed brands like Salomon, Nordica, Head, etc.

 

Further information:

IIC -INTERSPORT International:

Steve Evers (CEO) / Martin Künzi (CFO)

IIC_Media@intersport.com

Arklyz Group AG

Param Singh (Owner & CEO)

info@arklyz.com

 

About

With a turnover of over EUR 10.2 billion in 2020 and more than 5,200 specialist sports stores in 44 countries, the INTERSPORT Group is among the world’s leading sporting goods retailers.

The Athlete’s Foot, sneaker & streetwear chain, has 564 stores and e-commerce shops in 32 countries which generated sales of USD 400 million in 2020.

Arklyz is a fast-growing powerhouse in the arena of sports, athleisure and workwear. Arklyz covers a vertically connected set of activities with a special focus on brand management, distribution, retail & e-commerce and manufacturing.

Related Images

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The Athletes Foot -Pooler US

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Param_Singh

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Steve_Evers