Sony Celebrates Storytellers with the 2025 Edition of the Alpha Experience

Sony’s 2025 edition of the Alpha Experience brings together creatives and storytellers for two days of collaborative experiences and the launch of the RX1R III.

Sony Introduces First Ever Telephoto Zoom Lens with the FE 50-150mm F2 G Master

Sony announces the first Telephoto Zoom Lens built for photographers with its SEL50150GM.

Sony ZV-E10 II & E PZ 16-50mm F3.5-5.6 OSS II Launched in Malaysia

Sony has announced the second generation of its popular content creation camera, the ZV-E10 II. Building upon the success of its predecessor, the ZV-E10 II retains the core features that made it a favourite amongst creators – compact design, user-friendly…

Sony Unveils New Xperia 1 VI Complete with Partnership with Activision

Sony announces its new flagship smartphone – the Xperia 1 VI – that brings together know how from across the organisation into one device.

Sony α9 III & SEL300F28GM Make Malaysian Debut

Sony’s brand new α9 III makes it Malaysian debut. The new global shutter feature paired with a stacked CMOS sensor makes it one of the fastest cameras available in the market.