Tag Archives: SMD

Information Office of Beijing Municipal Government Releases “I am in Beijing for Spring Festival” Video Series


BEIJING, Feb. 12, 2021 — The Chinese New Year 2021 is special due to the COVID-19 pandemic which is not over yet.

jwplayer.key=”3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=”
 

jwplayer(‘myplayer1’).setup({file: ‘https://www.youtube.com/watch?v=pUIO8V9VSQI’, image: ‘http://www.prnasia.com/video_capture/3278683_AE78683_1.jpg’, autostart:’false’, aspectratio: ’16:9′, stretching : ‘fill’, width: ‘600’, height: ‘338’});

A notice was issued a few weeks ago encouraging people to stay where they work and live during the 2021 Spring Festival holiday, from Feb. 11 to 17, to reduce the risk of the virus spreading. 

Beijing, with a permanent migrant population of nearly 10 million, is ready to accommodate the people with a hearty and homelike reception.

The Beijing Municipal Government has rolled out measures to ensure those who stay in the city enjoy the Spring Festival, including issuing shopping coupons and free entrance tickets. Besides, mobile phone users in Beijing are eligible for receiving 20 gigabyte free data packages during the festival.

Tens of millions of its citizens will be benefited by these favorable policies.  

"We will be rehearsing and practicing during the Spring Festival," said Song Yan, a Peking Opera performer with 40 years’ experience. His Peking Opera troupe have also arranged festive performances in smaller venues to celebrate the New Year.

Josh Dominick works as a volunteer in a non-profit group to help the disabled. He has been living in Beijing for 20 years. "Making dumplings is like everything else. Practice always makes perfect. I hope that the dumplings I make this year will not fall apart," he said.

Yang Jiaxi (nicknamed Qiuqiu), an eight-year-old ice hockey player, has been playing ice hockey for more than four years. Now, he attends ice hockey training twice a week, even during the Spring Festival and dreams to become an excellent ice hockey player in the future.

Produced by the Information Office of Beijing Municipal Government, the seven-episode "I am in Beijing for Spring Festival" video series will show you how people from different countries and different backgrounds spend their Spring Festival in Beijing.

Video – https://youtu.be/pUIO8V9VSQI
Logo – https://techent.tv/wp-content/uploads/2021/02/information-office-of-beijing-municipal-government-releases-i-am-in-beijing-for-spring-festival-video-series.jpg

 

Pope and Grand Imam of Al-Azhar congratulate 2021 honorees of Zayed Award for Human Fraternity

Virtual ceremony held on International Day of Human Fraternity streamed for worldwide viewers as UN Secretary-General Guterres and Latifa Ibn Ziaten receive awards

ABU DHABI, UAE, Feb. 4, 2021 — The Zayed Award for Human Fraternity held its annual award ceremony today with messages of congratulations conveyed to the 2021 honorees by His Holiness Pope Francis and His Eminence the Grand Imam of Al-Azhar, Dr Ahmed Al-Tayeb – the 2019 honorees.

jwplayer.key=”3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=”
 

jwplayer(‘myplayer1’).setup({file: ‘https://mma.prnasia.com/media2/1433318/ZAHF_2021_Honorees_Acceptance_Speeches.mp4’, image: ‘http://www.prnasia.com/video_capture/3270608_AE70608_1.jpg’, autostart:’false’, aspectratio: ’16:9′, stretching : ‘fill’, width: ‘600’, height: ‘338’});

Recognized for their respective efforts to advocate for peaceful resolution to conflict and advocacy of values outlined in the Document on Human Fraternity, both UN Secretary-General Antonio Guterres, and Moroccan-French activist, Latifa Ibn Ziaten, were presented as the two honorees of the 2021 award.

Anchored around the picturesque setting of the Founder’s Memorial, in Abu Dhabi, the awards ceremony included the acceptance speeches of the two honorees, along with messages from Pope Francis and Grand Imam of Al-Azhar, Dr Ahmed Al-Tayeb.

With the award inspired by the UAE’s founder and his lifelong commitment to humanitarian values, the Founder’s Memorial was a perfect backdrop to a truly moving, visual experience. With the ceremony online, viewers from all over the world are able to tune in to join in the celebrations and watch the honorees accept their award.

In his goodwill message to both 2021 honorees, His Eminence the Grand Imam of Al-Azhar, said:

"Firstly, I must begin by saying that His Holiness Pope Francis has been a courageous brother and constant friend on the path of fraternity and peace. Such efforts have seen the United Nations General Assembly adopting the anniversary of the signing of the Document on Human Fraternity, February 4th,  to be the International Day of Human Fraternity, which will now encourage universal support in pursuing the spread the intercultural dialogue, co-existence, and human fraternity. This is a victory for human dignity everywhere.

"I also extend my greetings and blessings to His Excellency Antonio Guterres, Secretary-General of the United Nations, as an honoree of the Zayed Award for Human Fraternity. It is clear that his wide-range of humanitarian efforts exerted through the UN have sought to rid humanity of the sufferings of conflicts, and ease the negative effects of the pandemic."

"Joint 2021 honoree, Latifa Ibn Ziaten is a rare role model for the world. Her generosity of spirit and steadfastness in her ability to transform personal suffering into a message of security and safety for all, is a victory for all humanity and a reminder of the good that is always capable of defeating the forces of evil."

Addressing the event from The Vatican, Pope Francis spoke of the importance of human fraternity as the 21st century’s key challenge, saying:

"To the Grand Imam Sheikh Ahmed Al-Tayeb, I thank for the companionship during this journey of reflection and the writing of the Document [on Human Fraternity]. I know it wasn’t an easy task but together we helped each other, consolidating in true fraternity.

"Today, fraternity is the new frontier of humanity. Either we are brothers or we destroy ourselves. It is the challenge of our century; the challenge of our time. Human Fraternity means respect, to listen with an open heart, and to have strength in our principles.

"Born from the same father, with different cultures and traditions, we are all still brothers; and respecting our different cultures and traditions, our different citizenships, we must build this fraternity not negotiate it. It is time to listen and for sincere acceptance."

The Secretary-General of the Higher Committee for Human Fraternity, and contributing author to the Document on Human Fraternity, Judge Mohamed Abdelsalam, added:

"On this day of celebration for human fraternity, we are indeed honored to have received the support of two of the world’s most influential world leaders and previous honorees of the Zayed Award for Human Fraternity, united with a common message and purpose – to advance humanity as one family, undivided.

"The 2021 honorees – Latifa Ibn Zaiten and UN Secretary-General Guterres – are truly representative of the values championed in the Document on Human Fraternity, which forms the assessment criteria for the award. Indeed, their respective efforts to address some of the world’s key socio-cultural and political issues are an inspiration to all and role models for many who will also heed the call to act."

Marking the second anniversary since the signing of the Document on Human Fraternity by the Pope and Grand Imam of Al-Azhar, in Abu Dhabi, the International Day of Human Fraternity was introduced by the UN General Assembly, in December 2020; the date chosen to commemorate the historic meeting of the Pope and Grand Imam, at the document’s signing, in 2019.

In addition to the awards ceremony and as part of the wider celebrations of the first International Day of Human Fraternity, several key landmarks in both The Vatican and Abu Dhabi will be lit up on Thursday evening.

The nominations process for the 2022 awards will open 1st May 2021 and end of December 2021. To find out if you qualify as a nominator or to nominate a candidate for next year’s award, go to: www.zayedaward.org.

About ZAHF

The Zayed Award for Human Fraternity seeks to honor the legacy of the founder of the United Arab Emirates by celebrating people everywhere who embody through their work his lifelong commitment to human fraternity. It is awarded by the Higher Committee for Human Fraternity and includes a financial prize of one million dollars. It was created in February, 2019, to mark the historic meeting in Abu Dhabi of the head of the Catholic Church, His Holiness Pope Francis, and His Eminence the Grand Imam of Al-Azhar, Dr Ahmad al-Tayeb, to co-sign the historic Document of Human Fraternity. Pope Francis and Grand Imam al-Tayeb were the first honorary co-recipients of the Zayed Award for Human Fraternity.

About HCHF

Formed in 2019, the Higher Committee for Human Fraternity is an independent committee dedicated to achieving the aspirations of the Document for Human Fraternity by bringing people across the world together, in the spirit of peaceful co-existence. The committee comprises a diverse group of international religious leaders, scholars and cultural leaders.

2021 Zayed Award for Human Fraternity
2021 Zayed Award for Human Fraternity

 

Datawords and Whatsquare reinvent the customer relationship and the role of sales associates in a post-COVID world


HONG KONG, Feb. 4, 2021 — Datawords, the global leader in Multicultural Technologies, is proud to launch its new e-Sales Connect platform, designed to reinvent the role of sales associates and improve the customer experience online. Developed by its Whatsquare team in Hong Kong and based on an AI-powered customization engine, this new solution allows brands to better connect their online and offline ecosystems while empowering sales associates at brick-and-mortar stores, by offering the ability to provide personalized services to customers through messaging.

With the world of retail durably transformed by the impact of COVID-19 and changing behavioral patterns, the platform developed by Datawords / Whatsquare creates a direct link between a store-based brand expert and an existing or potential consumer at the onset of their online journey. As such, it’s an effective way for stores and corners to generate online traffic and vice versa.

In the context of restrained movements in many geographies, and of consumers reluctant to spend too much time in stores, the platform allows brands to optimize and leverage the expertise of their salesforce, thus extending and enhancing their advisory role through technology.

Specifically, the innovative platform built by Datawords / Whatsquare creates a bridge between physical stores and e-commerce, extending and enriching the shopping experience by allowing the customer to ask questions and the salesperson to propose adapted promotions and services—dependent only on the consumer’s engagement with the brand on social media (WeChat, Facebook Messenger, WhatsApp, Instagram, etc.).

Based on a user’s location, the platform is able to suggest a nearby point of sale and link them to the salespeople in store, via a QR code system. The latter can then make customized purchase proposals by referring the consumer to an e-commerce site.

E-Sales Connect: our latest innovation to enhance customer service
E-Sales Connect: our latest innovation to enhance customer service

The platform has already been implemented with great success by Datawords / Whatsquare for major brands including BMW, L’Oreal, and L’Occitane.

Katherine Pei, co-founder of Whatsquare, explains: "We are very proud to add this new e-Sales Connect platform to our set of tailor–made multilingual solutions that enable data flows and conversational commerce between all messaging platforms, websites, mobile applications and now retail stores. Designed for retailers, our platform delivers personalized and enhanced customer service thanks to the combination of technology and expertise from the sales associates."

"In the current environment, our platform helps to animate points of sale while reinforcing the online/offline link and offering a practical solution to customers who wish to limit the length of their shopping trips while still benefiting from expert advice. On our side, we take care of the creation and maintenance of the platform, which is easy to roll out and duplicate. We are convinced of the potential of this solution, which has started to be implemented in Asia and can be applied to any type of retail store (from luxury to car distribution), anywhere in the world," adds Christophe Jourdain, Asia General Manager at Datawords.

About Whatsquare

Whatsquare creates tailor–made multilingual solutions that enable data flows and conversational commerce between all messaging platforms (including Facebook Messenger, WhatsApp, LINE, and WeChat for different regions), websites and mobile applications. Designed for retailers and brands, it automatically recommends products, provides customer service and delivers personalized stories. Whatsquare was co-founded in 2016 by Katherine Pei and Leeds Sheung and acquired by the Datawords Group in November 2019. Based in Hong Kong, the company is deploying its technology for international brands across APAC regions. More info on www.whatsquare.com/en/.

About Datawords

Created in 2000, Datawords combines a mastery of local cultures with technological expertise to roll out international strategies for major global brands across all digital platforms. Headed by a team of co-founders, Datawords has a presence in Europe, Asia and America. The group offers unmatched proficiency in multicultural technologies and stands out from the pack with the exceptional diversity of its 800 employees, representing over 50 nationalities and more than 60 languages. Datawords recorded a €70M turnover in 2019. The Datawords Group continues to grow with ground-breaking companies like Vanksen, Wezen, 87 Seconds and Whatsquare.

Learn more about the Datawords Group at www.datawordsgroup.com and on LinkedIn.

generated by system

Contact:
Raphaële Coulot-Brette
raphaele.coulot-brette@grayling.com

Related Links :

Home

O’Ratings’ Report: An Emerging Market Amounted $800 Billion Is Booming in China

– Do live streamers know how to keep their online selling well under such bad situation

– Do consumers know how to buy conveniently without going out

SHANGHAI, Jan. 21, 2021 — A new e-commerce model create great condition for consumers—- live streaming shopping. In 2020, live streaming shopping industry develop rapidly in China, bringing great economic benefits to China. In the fourth quarter of 2020, the number of live streaming users reached 627 million, accounting for 64.3% of all Internet users, up 2.28% from the third quarter. Moreover, the users of live streaming shopping reached 364 million, accounting for 58.1% of the overall live streaming market. Also, about 710 million people have watched the live streaming shopping, and the total sales has exceeded 760 billion RMB (117.68 billion US$), according to O’Ratings’ report.

Live streaming of e-commerce became an essential consumption channel.

At the beginning of 2020, due to the pandemic, global economic development is hindered. Many live streaming platforms were trying to offer innovative ways to help brands and small business sell their products and this enables customers to buy easier. And the live streaming shopping has attracted many large brands and celebrities to participate. As more and more businesses flood into the live streaming industry, some problems were exposed. However, after a series of policy releases and rapid adjustments, coupled with various holiday promotions at the end of the year, the live streaming shopping ushered in a small upsurge again.

E-commerce occupied the main live streaming industry

In the past, entertainment and games occupied the main live streaming industry. After catching up for three quarters, e-commerce surpassed entertainment and games in the fourth quarter, occupying a major position in live streaming.

Besides, O’Ratings also mentions three interesting findings.

  • The ratio of male to female users is 3:7 for live streaming of e-commerce, while female users account for 76.9% of spending that. Beauty products, food, clothing and fresh food are top 3 of products that women prefer to buy, while home appliances, computers, food and clothing are top 3 of products that men prefer to buy.
  • The main consumers of live streaming shopping are between 30 and 39 years old. Data shows their live streaming consumption reached 236 billion RMB (36.54 billion US$), with about 1.485 billion transactions, and the average price of each transaction was 179.3 RMB (27.76 US$).
  • Live streamer of shopping has become one of the most widely accepted professions. People from their teens to their sixties can be live streamers. Most of them are in their 20s and 30s. Also, the types of live streamers have become diversified. Different from the traditional live streamers of game, which are mainly ordinary people, live streamers of e-commerce include web celebrities, industry opinion leaders, stars, hosts, enterprise executives, experts, manufacturers, shopping guides and so on.

* Data from O’Ratings, an independent third party live streaming monitoring institution. The monitoring time is from 0:00 on October 1, 2020 to 23:59 on December 31, 2020, and the live streaming programs on all live streaming platforms in China are measured. The five indicators are used to evaluate each live program: live streaming ratings, peak viewers, market share, sales index and engagement index.

The Second Annual Award Ceremony for International Video Contest of My China Story held in Yantai


BEIJING, Jan. 4, 2021 — Nearing the end of 2020, an eventful year for most, China International Publishing Group (CIPG) hosts the My China Story award ceremony for excellent films created by foreigners both abroad and living in China. Content creators from around the world document their lives and experiences in China through filming short videos.

 

jwplayer.key=”3Fznr2BGJZtpwZmA+81lm048ks6+0NjLXyDdsO2YkfE=”
 

jwplayer(‘myplayer1’).setup({file: ‘https://www.youtube.com/watch?v=84QodFUB6hA’, image: ‘http://www.prnasia.com/video_capture/3236468_AE36468_1.jpg’, autostart:’false’, aspectratio: ’16:9′, stretching : ‘fill’, width: ‘600’, height: ‘338’});

 

The event begins with the screening event where guests gather to view 33 award-winning short films, getting the opportunity to view the "China Stories" experienced by other foreigners just like themselves.

After the screening, everyone headed upstairs to participate in the seminar, where several guests took the stage and shared ideas for improving how we document our experiences in or with China and how we go about sharing our stories with the world. At the seminar, video creator, Leo, from Germany, shares with us his first time in China nearly 40 years ago in 1984 and his reflections about life in China at that time. Father-son YouTube duo from the UK, Lee and Oli Barrett, also relate their experience filming and visiting the "enormous" Three Gorges Dam for the first time.

Downstairs, Liu Bianjing, a university student in China from Cameroon Africa, prepares to take the stage. He claims to be one of the best, if not the best, foreign singers of traditional Chinese Henan Opera; previously having won second prize on television competing against Chinese singers.

The grand prize is revealed by the host, awarding RMB30,000 to the first prize winner for their film about the magnificent annual gala performance and the tight-knit community of workers in a Chinese factory.

The video follows American host, Jack, who takes us through the ceremony showing us the most interesting, note-worthy highlights. We get a chance to talk to content creators and briefly hear exactly what it is they do in China that makes their own experience so unique.

Contact: Jack Klumpp
Tel: +8610-26538513
Email: jack_klumpp@yahoo.com

Weibo Reports Third Quarter 2020 Unaudited Financial Results

BEIJING, Dec, 28, 2020 — Weibo Corporation ("Weibo" or the "Company") (NASDAQ: WB), a leading social media in China, today announced its unaudited financial results for the third quarter ended September 30, 2020.

"We are pleased with Weibo’s recovery trend, despite challenges still persisted," said Gaofei Wang, CEO of Weibo. "Weibo’s KA business delivered broad-based recovery, with a record high number of brand customers marketing with us. We are glad to see brands increasingly recognize Weibo’s unique value proposition in reaching young audience, leveraging KOL’s influence and serving brand plus performance needs. For performance ad business, we continued to drive value for customers, with team’s solid execution on advertising system upgrade, ad product optimization and ROI improvement," said Mr. Wang.  

Third Quarter 2020 Highlights

  • Net revenues were $465.7 million, flat year-over-year or a decrease of 4% year-over-year on a constant currency basis [1].
  • Advertising and marketing revenues were $416.7 million, an increase of 1% year-over-year.
  • Value-added service ("VAS") revenues were $49.1 million, a decrease of 11% year-over-year.
  • Net income attributable to Weibo was $33.8 million and diluted net income per share was $0.15.
  • Non-GAAP net income attributable to Weibo was $152.9 million and non-GAAP diluted net income per share was $0.66.
  • Monthly active users ("MAUs") were 511 million in September 2020, a net addition of approximately 14 million users on year-over-year basis. Mobile MAUs represented approximately 94% of MAUs.
  • Average daily active users ("DAUs") were 224 million in September 2020, a net addition of approximately 8 million users on year-over-year basis.

 

[1] On a constant currency (non-GAAP) basis, we assume that the exchange rate in the third quarter of 2020 had been the same as it was in the third quarter of 2019, or RMB 7.02=US$1.00.

Third Quarter 2020 Financial Results

For the third quarter of 2020, Weibo’s total net revenues were $465.7 million, compared to $467.8 million for the same period last year.

Advertising and marketing revenues for the third quarter of 2020 were $416.7 million, an increase of 1% compared to $412.5 million for the same period last year. Advertising and marketing revenues from key accounts ("KAs") and small & medium-sized enterprises ("SMEs") were $387.5 million, a decrease of 1% compared to $393.3 million for the same period last year.

VAS revenues for the third quarter of 2020 were $49.1 million, a decrease of 11% year-over-year compared to $55.3 million for the same period last year, which was primarily resulted from the decrease of live streaming revenues, and was partially offset by the increase in membership revenues.

Costs and expenses for the third quarter of 2020 totaled $304.8 million, an increase of 3% compared to $295.2 million for the same period last year. The increase was primarily due to higher bad debt provision and personnel related costs, partially offset by decreased marketing spend. Non-GAAP costs and expenses were $286.4 million, compared to $277.5 million for the same period last year.

Income from operations for the third quarter of 2020 was $161.0 million, compared to $172.5 million for the same period last year. Non-GAAP income from operations was $179.4 million, compared to $190.2 million for the same period last year.

Non-operating loss for the third quarter of 2020 was $97.5 million, compared to an income of $5.3 million for the same period last year. Non-operating loss for the third quarter of 2020 mainly included (i) a $110.0 million non-deductible impairment charge on equity and loan investments in an investee in e-commerce business, which is excluded under non-GAAP measures; (ii) a $10.1 million net gain from fair value change of investments, which is excluded under non-GAAP measures; and (iii) a $6.3 million net interest and other income.

Income tax expenses were $30.0 million, compared to $31.4 million for the same period last year.

Net income attributable to Weibo for the third quarter of 2020 was $33.8 million, compared to $146.2 million for the same period last year. Diluted net income per share attributable to Weibo for the third quarter of 2020 was $0.15, compared to $0.64 for the same period last year. Non-GAAP net income attributable to Weibo for the third quarter of 2020 was $152.9 million, compared to $176.1 million for the same period last year. Non-GAAP diluted net income per share attributable to Weibo for the third quarter of 2020 was $0.66, compared to $0.77 for the same period last year.

As of September 30, 2020, Weibo’s cash, cash equivalents and short-term investments totaled $3.18 billion. For the third quarter of 2020, cash provided by operating activities was $235.2 million, capital expenditures totaled $10.7 million, and depreciation and amortization expenses amounted to $7.7 million.

Business Outlook

For the fourth quarter of 2020, Weibo estimates its net revenues to increase by 1% to 3% year-over-year on a constant currency basis. This forecast includes revenues estimate of an interactive entertainment company which was acquired and consolidated to the Company in November 2020 and represents approximately 2% of our revenues estimate this quarter. This forecast reflects Weibo’s current and preliminary view, which is subject to change.

Conference Call

Weibo’s management team will host a conference call from 6:00 AM to 7:00 AM Eastern Time on December 28, 2020 (or 7:00 PM8:00 PM Beijing Time on December 28, 2020) to present an overview of the Company’s financial performance and business operations.

Please register in advance of the conference call using the link provided below. Upon registering, you will be provided with dial-in numbers, passcode and unique registrant ID by email. To join the conference, please use the conference access information provided in the email received at the point of registering.

PRE-REGISTER LINK: http://apac.directeventreg.com/registration/event/5558304

Additionally, a live webcast of the call will be available through the Company’s corporate website at http://ir.weibo.com.

A telephone replay will be available from 22:00 PM China Standard Time on December 28, 2020 to 20:59 PM China Standard Time on January 5, 2021. To access the recording, please use the following dial-in information listed below:

United States:  

+1 855 452 5696

Hong Kong:

800 963 117

Mainland China: 

400 602 2065

International:

+61 2 8199 0299

Replay PIN: 

5558304

Non-GAAP Financial Measures

This release contains the following non-GAAP financial measures: non-GAAP costs and expenses, non-GAAP income from operations, non-GAAP net income attributable to Weibo, non-GAAP diluted net income per share attributable to Weibo and adjusted EBITDA. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company’s financial performance prepared in accordance with U.S. GAAP.

The Company’s non-GAAP financial measures exclude stock-based compensation, amortization of intangible assets, net results of impairment on, gain/loss on sale of and fair value change of investments, non-GAAP to GAAP reconciling items on the share of equity method investments, non-GAAP to GAAP reconciling items for the income/loss attributable to non-controlling interests, provision for income tax related to the amortization of intangible assets and fair value change of investments (other non-GAAP to GAAP reconciling items have no tax effect), and amortization of convertible debt and senior notes issuance cost. Adjusted EBITDA represents non-GAAP net income attributable to Weibo, excluding interest income, net, income tax expenses, and depreciation expenses.

The Company’s management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company’s ongoing operating performance in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company’s current financial results with the Company’s past financial results in a consistent manner, and (ii) in understanding and evaluating the Company’s current operating performance and future prospects in the same manner as management does, if they so choose. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gains (losses) and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company’s core operating results and business outlook.

Use of non-GAAP financial measures has limitations. The Company’s non-GAAP financial measures do not include all income and expense items that affect the Company’s operations. They may not be comparable to non-GAAP financial measures used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures. Reconciliations of the Company’s non-GAAP financial measures to the nearest comparable GAAP measures are set forth in the section below titled "Unaudited Reconciliation of Non-GAAP to GAAP Results."

About Weibo

Weibo is a leading social media for people to create, share and discover content online. Weibo combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream.

Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. The Company generates a substantial majority of its revenues from the sale of advertising and marketing services, including the sale of social display advertisement and promoted marketing offerings. Designed with a "mobile first" philosophy, Weibo displays content in a simple information feed format and offers native advertisement that conform to the information feed on our platform. To support the mobile format, we have developed and continuously refining our social interest graph recommendation engine, which enables our customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness.

Safe Harbor Statement

This press release contains forward-looking statements that relate to, among other things, Weibo’s expected financial performance and strategic and operational plans (as described, without limitation, in the "Business Outlook" section and in quotations from management in this press release. Weibo may also make forward-looking statements in the Company’s periodic reports to the U.S. Securities and Exchange Commission ("SEC"), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. These forward-looking statements can be identified by terminology, such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "confidence," "estimates" and similar statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, Weibo’s limited operating history in certain new businesses; failure to grow active user base and the level of user engagement; the uncertain regulatory landscape in China; fluctuations in the Company’s quarterly operating results; the Company’s reliance on advertising and marketing sales for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products; failure to compete effectively for advertising and marketing spending; failure to successfully integrate acquired businesses; risks associated with the Company’s investments, including equity pick-up and impairment; failure to compete successfully against new entrants and established industry competitors; changes in the macro-economic environment, including the depreciation of the Renminbi; and adverse changes in economic and political policies of the PRC government and its impact on the Chinese economy. Further information regarding these and other risks is included in Weibo’s annual report on Form 20-Fs and other filings with the SEC. All information provided in this press release is current as of the date hereof, and Weibo assumes no obligation to update such information, except as required under applicable law.

Contact:
Investor Relations
Weibo Corporation
Phone: +86 10 5898-3336
Email: ir@staff.weibo.com

 

 

 

WEIBO CORPORATION

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share data)

Three months ended

Nine months ended

September 30,

June 30,

September 30,

2020

2019

2020

2020

2019

Net revenues:

     Advertising and marketing

$      416,672

$      412,489

$      340,584

$      1,032,678

$      1,124,290

     Value-added service

49,067

55,264

46,809

143,843

174,476

Net revenues

465,739

467,753

387,393

1,176,521

1,298,766

Costs and expenses:

     Cost of revenues (1)

77,198

73,471

63,584

214,892

238,260

     Sales and marketing (1)

105,263

129,411

112,118

316,483

341,967

     Product development(1)

83,511

69,036

75,961

233,881

209,257

     General and administrative(1)

38,813

23,323

29,545

86,111

62,435

Total costs and expenses

304,785

295,241

281,208

851,367

851,919

Income from operations

160,954

172,512

106,185

325,154

446,847

Non-operating income (loss):

    Impairment on, gain/loss on sale of and
        fair value change of investments, net 

(103,787)

644

117,379

10,654

(3,513)

    Interest and other income , net

6,311

4,665

15,085

34,301

33,445

(97,476)

5,309

132,464

44,955

29,932

Income before income tax expenses

63,478

177,821

238,649

370,109

476,779

     Income tax expenses

(30,003)

(31,362)

(40,744)

(86,630)

(78,508)

Net income

33,475

146,459

197,905

283,479

398,271

    Less: Net income (loss) attributable to
    non-controlling interests

(323)

290

(511)

(843)

(1,336)

Net income attributable to Weibo

$      33,798

$      146,169

$      198,416

$      284,322

$      399,607

Basic net income per share attributable to Weibo

$          0.15

$            0.65

$            0.88

$            1.25

$            1.77

Diluted net income per share attributable to Weibo

$          0.15

$            0.64

$            0.86

$            1.25

$            1.76

Shares used in computing basic

   net income per share attributable to Weibo

227,110

225,610

226,678

226,728

225,268

Shares used in computing diluted

   net income per share attributable to Weibo

227,793

233,126

233,983

227,352

233,019

(1) Stock-based compensation in each category:

Cost of revenues

$         1,407

$         1,533

$         1,155

$         3,909

$         3,763

Sales and marketing

2,623

2,899

2,047

6,886

7,067

Product development

8,438

7,828

7,543

22,890

20,504

General and administrative

5,129

4,637

4,149

14,100

12,592

 

 

 

WEIBO CORPORATION

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands)

September 30,

December 31,

2020

2019

Assets

Current assets:

Cash and cash equivalents

$               1,411,929

$               1,452,985

Short-term investments

1,764,535

951,235

Accounts receivable, net

440,495

422,225

Prepaid expenses and other current assets

408,055

424,905

Amount due from SINA(1)

615,928

384,828

      Current assets subtotal

4,640,942

3,636,178

Property and equipment, net

57,052

46,729

Goodwill and intangible assets, net

45,139

46,513

Long-term investments

1,201,593

1,027,459

Other assets

34,057

47,307

Total assets

$               5,978,783

$               4,804,186

Liabilities and Shareholders’ Equity 

Liabilities:

Current liabilities:

Accounts payable

$                  114,545

$                  126,247

Accrued expenses and other current liabilities

452,613

465,580

Deferred revenues

153,935

108,783

Income tax payable

110,414

100,245

     Current liabilities subtotal

831,507

800,855

Long-term liabilities:

Convertible debt

891,364

888,266

Senior notes

1,535,537

793,985

Other long-term liabilities

48,040

39,261

     Total liabilities

3,306,448

2,522,367

Shareholders’ equity :

Weibo shareholders’ equity 

2,673,615

2,283,267

Non-controlling interests

(1,280)

(1,448)

Total shareholders’ equity 

2,672,335

2,281,819

Total liabilities and shareholders’ equity 

$               5,978,783

$               4,804,186

(1) Included short-term loans to and interest receivable from SINA of $537.9 million as of  September 30,
2020 and $236.6 million as of December 31, 2019.

 

 

WEIBO CORPORATION

UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS

(In thousands, except per share data)

Three months ended

September 30, 2020

September 30, 2019

June 30, 2020

Non-GAAP

Non-GAAP

Non-GAAP

Actual

Adjustments

Results

Actual

Adjustments

Results

Actual

Adjustments

Results

Advertising and marketing

$      416,672

$      416,672

$    412,489

$    412,489

$    340,584

$    340,584

Value-added service

49,067

49,067

55,264

55,264

46,809

46,809

Net revenues

$      465,739

$      465,739

$    467,753

$    467,753

$    387,393

$    387,393

(17,597)

 (a) 

(16,897)

 (a) 

(14,894)

 (a) 

(836)

 (b) 

(825)

 (b) 

(816)

 (b) 

Total costs and expenses

$      304,785

$    (18,433)

$      286,352

$    295,241

$    (17,722)

$    277,519

$    281,208

$    (15,710)

$    265,498

17,597

 (a) 

16,897

 (a) 

14,894

 (a) 

836

 (b) 

825

 (b) 

816

 (b) 

Income from operations

$      160,954

$      18,433

$      179,387

$    172,512

$      17,722

$    190,234

$    106,185

$      15,710

$    121,895

17,597

 (a) 

16,897

 (a) 

14,894

 (a) 

836

 (b) 

825

 (b) 

816

 (b) 

103,787

 (c) 

(644)

 (c) 

(117,379)

 (c) 

(3,658)

 (d) 

11,596

 (d) 

3,389

 (d) 

(21)

 (e) 

(21)

 (e) 

112

 (e) 

(1,062)

 (f) 

(122)

 (f) 

12,882

 (f) 

1,595

 (g) 

1,360

 (g) 

1,369

 (g) 

Net income attributable to Weibo

$        33,798

$    119,074

$      152,872

$    146,169

$      29,891

$    176,060

$    198,416

$    (83,917)

$    114,499

Diluted net income per share attributable to Weibo

$             0.15

$             0.66

*

$           0.64

*

$           0.77

*

$           0.86

*

$           0.50

*

Shares used in computing  diluted

    net income per share attributable to Weibo

227,793

6,753

 (h) 

234,546

233,126

233,126

233,983

233,983

Adjusted EBITDA:

Non-GAAP net income attributable to Weibo

$      152,872

$    176,060

$    114,499

Interest income,net

(4,340)

(16,785)

(12,635)

Income tax expenses

31,065

31,484

27,862

Depreciation expenses

6,894

5,503

6,074

Adjusted EBITDA

$      186,491

$    196,262

$    135,800

 

 

 

WEIBO CORPORATION
UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS
(In thousands, except per share data)

Nine months ended

September 30, 2020

September 30, 2019

Non-GAAP

Non-GAAP

Actual

Adjustments

Results

Actual

Adjustments

Results

Advertising and marketing

$  1,032,678

$  1,032,678

$  1,124,290

$  1,124,290

Value-added service

143,843

143,843

174,476

174,476

Net revenues

$  1,176,521

$  1,176,521

$  1,298,766

$  1,298,766

(47,785)

 (a) 

(43,926)

 (a) 

(2,480)

 (b) 

(2,534)

 (b) 

Total costs and expenses

$      851,367

$    (50,265)

$      801,102

$      851,919

$    (46,460)

$      805,459

47,785

 (a) 

43,926

 (a) 

2,480

 (b) 

2,534

 (b) 

Income from operations

$      325,154

$      50,265

$      375,419

$      446,847

$      46,460

$      493,307

47,785

 (a) 

43,926

 (a) 

2,480

 (b) 

2,534

 (b) 

(10,654)

 (c) 

3,513

 (c) 

(5,554)

 (d) 

10,025

 (d) 

94

 (e) 

(1,654)

 (e) 

11,992

 (f) 

(375)

 (f) 

4,333

 (g) 

3,432

 (g) 

Net income attributable to Weibo

$      284,322

$      50,476

$      334,798

$      399,607

$      61,401

$      461,008

Diluted net income per share attributable to Weibo

$             1.25

$             1.47

*

$             1.76

*

$             2.01

*

Shares used in computing  diluted

    net income per share attributable to Weibo

227,352

6,753

 (h) 

234,105

233,019

233,019

Adjusted EBITDA:

Non-GAAP net income attributable to Weibo

$      334,798

$      461,008

Interest income, net

(30,324)

(46,641)

Income tax expenses

74,638

78,883

Depreciation expenses

18,942

16,699

Adjusted EBITDA

$      398,054

$      509,949

(a)  To exclude stock-based compensation.

(b)  To exclude amortization of intangible assets.

(c)  To exclude net results of impairment on, gain/loss on sale of and fair value change of investments.

(d)  To exclude the non-GAAP to GAAP reconciling items on the share of equity method investments.

(e)  To exclude non-GAAP to GAAP reconciling items for the income/loss attributable to non-controlling interests.

(f)  To exclude the provision for income tax related to item (b) and (c). Other non-GAAP to GAAP reconciling items have no income tax effect.

      The Company considered the tax implication arising from the reconciliation items and part of these items recorded in entities in tax free jurisdictions were without relevant tax implications.

      For impairment on investments, valuation allowances were made for those differences the Company does not expect they can be realized in the foreseeable future.

(g)  To exclude the amortization of convertible debt and senior notes issuance cost. 

(h)  To adjust the number of shares for dilution resulted from convertible debt which were anti-dilutive under GAAP measures.

 *  Net income attributable to Weibo is adjusted for interest expense of convertible debt for calculating diluted EPS.

 

 

WEIBO CORPORATION

UNAUDITED ADDITIONAL INFORMATION

(In thousands)

Three months ended

Nine months ended

September 30,

June 30,

September 30,

2020

2019

2020

2020

2019

Net revenues

Advertising and marketing

     Key accounts and small & medium-sized enterprises

$  387,517

$  393,331

$  304,838

$  940,210

$  1,064,378

     Alibaba

29,155

19,158

35,746

92,468

59,912

         Subtotal

416,672

412,489

340,584

1,032,678

1,124,290

Value-added service

49,067

55,264

46,809

143,843

174,476

$  465,739

$  467,753

$  387,393

$  1,176,521

$  1,298,766

 

Related Links :

http://ir.weibo.com

SHOPLINE Enables Seamless Selling on Facebook Shops and Instagram Shopping

Over 250,000 SHOPLINE Merchants Can Now Harness the Power of Social Commerce with just a few clicks

SINGAPORE, Dec. 21, 2020 — SHOPLINE, a global smart commerce platform, today announced the availability of a Facebook Business Extension integration enabling over 250,000 SHOPLINE merchants to sell on Facebook Shops and Instagram Shopping instantly. As social commerce grows in popularity with the pandemic pushing small and medium enterprises to move online, the new feature will help SHOPLINE merchants become front-runners in the growing social commerce battlefield.

Over 250,000 SHOPLINE Merchants Can Now Harness the Power of Social Commerce with just a few clicks
Over 250,000 SHOPLINE Merchants Can Now Harness the Power of Social Commerce with just a few clicks

 

SHOPLINE Merchants can start selling seamlessly on Facebook Shops & Instagram Shops with just a few clicks
SHOPLINE Merchants can start selling seamlessly on Facebook Shops & Instagram Shops with just a few clicks

Social Commerce Gains Momentum Amidst E-Commerce Boom

In 2020, the total Gross Market Value (GMV) of e-commerce in Singapore is set to hit US$4 billion, and double to US$8 billion by 2025. The potential of social commerce is a microcosm of Singapore’s booming e-commerce scene. Bolstered by a tech-savvy middle class with disposable income, there are also new technologies that are bridging the gap between social media and commerce. Social commerce orders in Singapore are reported to have grown by 155% in the first half of this year, and the GMV has climbed by 678%. There is no doubt that the pandemic has forced merchants to turn to social commerce – a trend that has since persisted.

In May, Facebook launched its brand-new service, Facebook Shops, in an effort to expand its eCommerce offering and help small businesses ride out the pandemic. Facebook Shops allows brands to showcase their products on their Facebook page and Instagram profile in a way that feels native and tailored to the brand image. It also gives brands the ability to create custom collections by grouping items from inventory, making it easy for customers to discover products.

SHOPLINE Merchants can start selling seamlessly on Facebook Shops & Instagram Shops with just a few clicks

SHOPLINE is one of the first few Facebook partners in APAC to have the Facebook Business Extension integration that allows merchants to set up their Facebook Shops in just a click of a button. Merchants products, inventory, and operation data will stay in perfect sync with their SHOPLINE store, so merchants can run their businesses in one place while selling on different sales channels. Merchants who run facebook ad campaigns can activate Conversion API through the same Facebook Business Extension and gain access to user insights that will help improve their overall advertising efficiency.

Jeff Lim, General Manager, SHOPLINE, Singapore said, "We are excited to work with Facebook to offer direct access to Facebook Shops. We are committed to helping our merchants grow and leverage omnichannel means to spur their own growth amidst these challenging times. We firmly believe that this partnership will help our merchants to be better attuned to their customers’ needs and ultimately, empower them to grow and scale their businesses."

Tapping into Facebook’s Extensive User Base to Embrace Conversational and Discovery Commerce

Establishing presence on Facebook Shops not only helps merchants expand their sales channels, but experience and embrace Conversational Commerce. By enabling merchants to connect to customers via Messenger and WhatsApp, Facebook Shops makes real-time communication possible. The Enhanced catalog integration with Facebook can also help increase the discoverability of a business’s products and lead more people to their Shops. SHOPLINE merchants will now be able to sync more data fields, such as age group, material, brand, gender, google product category and facebook product category, from the SHOPLINE platform to andfrom Facebook, it helps shoppers to discover and shop for things they love with high quality and relevant product information.

SHOPLINE’s Wide Array of Features to Help Merchants Kick-start Social Commerce

Earlier this year, SHOPLINE launched its livestream tools, which enables merchants to engage with customers through livestreaming and sell their products at the same time. The tool connects to Facebook, enabling merchants to manage livestreaming and customer comments on both SHOPLINE LIVE and Facebook through just one backend system.

SHOPLINE has also added new features to help facilitate merchants to convert these marketing platforms into sales channels. Our chatbot helps notify your customers via Facebook messenger when there’s an update in their order, and once the product has been shipped, or any change of status; SHOPLINE merchants can also automate the journey by setting up a Chatbot decision tree to lead users through the conversion funnel.

Looking ahead to 2021, SHOPLINE will continue to drive the development of the complete Commerce ecosystem and be the trusted partner for brands looking to build their omnichannel presence.

About SHOPLINE

Founded in 2013 and a member of the Silicon Valley-based 500 Startups accelerator in 2014, SHOPLINE is Asia’s biggest smart commerce platform, with offices in Hong Kong, Taiwan, Ho Chi Minh City, Shenzhen, Guangzhou, Kuala Lumpur, Bangkok and Singapore. 

SHOPLINE always prioritises its customers and aims to support brands of all sizes to achieve local and international growth together with an omnichannel presence. To date, SHOPLINE has helped over 250,000 merchants open their online stores, including well-known brands such as Durex, Bee Cheng Hiang, and Pan Ocean Seafood.

Related Links :

https://shoplineapp.sg

Pinterest Predicts the trends that will shape 2021

Visual discovery engine unveils trend predictions across top categories including wellbeing, beauty, fashion, home, food, travel, parenting, and more

SINGAPORE, Dec. 10, 2020 — Pinterest, Inc. (NYSE: PINS) Pinterest, the visual discovery engine that people use to find inspirations for their lives, is announcing Pinterest Predicts, an annual trend report that looks ahead to the biggest trends of the upcoming year.

Pinterest Predicts the trends that will shape 2021
Pinterest Predicts the trends that will shape 2021

With more than 400 million people around the world using the platform each month to discover new ideas and bring them to life, people turned to Pinterest in 2020 for guidance and inspiration on navigating their lives during the global pandemic. From this historic year came new behaviours that Pinterest analysed to predict the top trends to watch for the year to come. These insights are not-yet-trending but will become the next-big-thing tomorrow.

Please find the full list of 2021 trends, based on emerging searches with increases compared to last year, at Pinterestpredict.com, and here a selection of the leading trends.

Wellbeing: Sleep time is the new "me" time

From home goods just for sleep to bedtime exercise routines, people will bring intention to more restful regimens.

Increase in searches year over year for: 

  • Sleep workout 3x
  • Sleep blends for diffuser +80%
  • Sleep yoga +90%
  • Silk sleepwear +60%

Beauty: Minimal skincare is the new glow up 

A new "effortlessly chic" skincare routine is simple and sustainable.

Increase in searches year over year for: 

  • Glowing skin how to get naturally +4x
  • Face yoga exercises +4x
  • Homemade skin care +110%
  • Natural everyday makeup +180%

Fashion: Make it is the new work it 

Gen Z will take personalization to the next level with making their own everything, from painted-on denim to custom crewneck sweatshirts.

Increase in searches year over year for:

  • Jean painting ideas +3x
  • Reworked clothes +6x
  • Custom hoodies +130%
  • Tote bag design diy +115%

Home: Shelfies are the new gallery walls

People will be collecting and investing in eye-catching appliances, from colored glassware to handmade clay plates.

Increase in searches year over year for:

  • Kitchen floating shelves décor +130%
  • Copper cookware +35%
  • Colored glassware +135%
  • Clay plates +105%

Food: Kitchen is the new Michelin

Chef-inspired meals, food plating techniques and garnishes are all trending up. 

Increase in searches year over year for:

  • Bread art +130%
  • Food garnishes +55%
  • Food plating +105%
  • Tea recipes homemade +60%

Travel: Nomadding is the new jet-setting

Whether seeking a sky full of stars or a field full of flowers, people will be planning national park road trips, trading city life for a rental cabin in the woods and using remote work as an excuse to explore the great outdoors.

Increase in searches year over year for: 

  • Nomad aesthetic +80%
  • Motorcycle tent +100%
  • Wild flower field +165%
  • Couple stargazing +165%

Parenting: Planet is the new playground

Save the planet, but make it fun. In 2021, parents will entertain kids while they educate them and make art with what they already have.

Increase in searches year over year for: 

  • Art education projects +35%
  • Outdoor education + 85%
  • Cardboard toys +85%
  • Pencil shaving art for kids +115%

Finance: CEO is the New DIY  

People will tap into their entrepreneurial side and use Pinterest to bolster their business. Branding ideas, podcast tips and small business ideas will all be high in demand this year.

Increase in searches year over year for:

  • Small business ideas +90%
  • Branding your business +105%
  • Podcast design +130%
  • Entrepreneur motivation +2x

Celebration: Planning is the new love language 

Pinterest users are planners, and now they’ll be planning even the smallest celebration moments for the people they love, from movie nights to monthly anniversaries.

Increase in searches year over year for:

  • Monthly anniversary message for girlfriend +145%
  • Anniversary box for him +80%
  • Movie date night at home +110%
  • Death to my 20s party +3x

These insights tell what people are inspired and will accomplish in the year ahead. Full list of 2021 trends is available on Pinterest Business.

About Pinterest

Pinterest is a visual discovery engine people use to find inspiration for their lives, including recipes, home and style ideas, travel destinations and more. People have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 400 million monthly active users around the world. Available on iOS and Android, and at pinterest.com.

TIDAL Releases ‘My 2020 Rewind’ for Members to Look Back at their Year in Music

NEW YORK, Dec. 2, 2020 — As the year comes to end, global music and entertainment streaming platform, TIDAL, is giving members a recap of their most streamed music in 2020. Beginning today (December 1), TIDAL members can review ‘My 2020 Rewind,’ a personalized year end wrap up highlighting their most listened to songs and artists through a playlist and shareable graphic for social media. 

Every user will have their own customized page within the app that features playlists recapping their most listened to tracks for the whole year and each individual month, as well as their top artists and albums. TIDAL members can click ‘My 2020 Rewind’ on the homepage in-app and on desktop to easily explore. As members prepare for the new year, they can listen to their most streamed music and reminisce on previous months as we say goodbye to 2020. 

All TIDAL members will receive a custom ‘My 2020 Rewind’ social card, perfect for fans to interact on Instagram, Facebook, Twitter and Snapchat. The image will be automatically generated  through the share button from the ‘My 2020 Rewind’ playlist. Members are encouraged to share their results on social media using the hashtag #TIDAL2020Rewind. 

Additionally, TIDAL has launched the editorially curated "Best of 2020" playlist series. Hand-picked by TIDAL’s experts, the Best of playlists will be available for music lovers to enjoy featuring an array of this year’s most notable tracks. Each week, TIDAL will add a new category of "Best of" playlists to the homepage beginning this week with "Best of Audio Playlists" followed by "Best of Videos Playlists," "Best of Label Playlists" and "Artists to Watch 2021." 

TIDAL’s Premium and HiFi tiers offer music fans unlimited access to its extensive catalog of over 70 million tracks across all genres, thousands of expertly curated playlists by TIDAL’s seasoned editorial team, and endless artist radio stations. HiFi members have the added benefit of listening to the best quality of sound available, including TIDAL Masters and immersive sound experiences from Dolby Atmos Music and Sony 360 Reality Audio. 

Learn more on TIDAL.com/2020Rewind.

About TIDAL
TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events. Available in 56 countries, the streaming service has more than 70 million songs and 250,000 high quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in Premium and HiFi tiers—recordings which includes Master Quality Authenticated (MQA), Sony’s 360 Reality Audio recordings, and Dolby Atmos Music.

Morning exercises to Dunhuang Dance: What are the students dancing for?

BEIJING, Nov. 6, 2020 — A news report by China.org.cn on China’s radio calisthenics innovation:

 

A video of students in school uniforms "dancing" on the playground has recently gone viral.

This impressive scene takes place in a middle school in Dunhuang, northwest China’s Gansu province. During their morning break, the whole school would do radio calisthenics, and the "Dunhuang Dance" they were doing, is called the "Dance of Beautiful Dunhuang." This original set of exercise incorporates Dunhuang Dance and calisthenics, with different moves for boys and girls. The graceful and gentle moves for girls originate in the classic images of flying apsaras in the Dunhuang murals; while the boys’ moves are more masculine and are inspired by the images of divine warriors. The dance routine has been performed in this school for five years.

Radio calisthenics may be unfamiliar to some. In fact, the exercise originates in western countries. With no special venue or equipment required, this group workout is both easy to learn and suitable for young and old alike. Today, it is still practiced in countries such as Japan and China.

Radio calisthenics first appeared in China in the 1950s. At that time, the country had only recently emerged from war, and both its economy and people’s physical fitness were under-developed. The average life expectancy at the time was less than 40 years. Promoted by the Chinese government, radio calisthenics, which can help people keep fit and is also enjoyable, soon became popular all across the country. Nowadays, although people’s physical fitness in China has greatly improved, radio calisthenics has remained a constant fixture, especially in elementary and middle schools. As students in the same school share the schedule, the morning exercises have become an efficient workout. They not only help students develop a habit of exercising, but also help them "recharge their batteries" during breaks outside of P.E. lessons and sports activities.

Over time, radio calisthenics in China has become more than just a way to improve physical fitness. The Dance of Beautiful Dunhuang in that middle school helps showcase the local culture. In Inner Mongolia, a middle school has adapted Mongolian folk dance into radio calisthenics. And another school in Gansu province performs waist drum dances during its class break. Radio calisthenics has clearly become a new way of carrying forward traditional culture. In addition, radio calisthenics today puts more attention on having fun. Back in 2019, a school principal in Shanxi province taught his pupils to shuffle dance to help more students participate and fall in love with exercise.

Whether it is the Dunhuang Dance, waist drum performance, or shuffle dancing, what remains unchanged under the new forms of radio calisthenics is the great importance China places in helping its people keep fit.

China Mosaic
http://www.china.org.cn/video/node_7230027.htm

Morning exercises to Dunhuang Dance: What are the students dancing for?
http://www.china.org.cn/video/2020-11/06/content_76882791.htm