AI (Artificial Intelligence) generated graphics is not a new thing. You have things like OpenArt and Hotpot these days where you can just type in the keywords to the image you want, and let the engine generate art for your use. Even before AI generated graphics though, the implementation of AI within the creative industry is nothing new. NVIDIA has used their own AI engine to write an entire symphony, and even to create 3D environments using their Ray Tracing engines. Adobe too have something they call the Sensei. They the AI tool is implemented across their creative suite to understand and recognise objects better, fill details where needed more naturally, and even edit videos, images, or even texts quickly and efficiently. Now, they have Firefly.

Firefly is not a new separate AI system from Adobe’s Sensei. Firefly is a part of a larger Adobe Sensei generative AI together with technologies like Neural Filters, Content Aware Fill, Attribution AI, and Liquid mode implemented across several Adobe platforms. Unlike those platform specific implementations though, Adobe is looking to put Firefly to work on a number of various platforms across their Creative Cloud, Document Cloud, Experience Cloud, and even their Adobe Express platforms.

So, what is Adobe Firefly? We hear you ask. It is technically Adobe’s take on what a creative generative AI should be. They are not limiting Firefly to just image generation, modification, and correction. It is designed to allow any sort of content creators create even more without needing to spend hundreds of hours to learn a new skill. All they need to do is to adapt Firefly in their workflow and they will get contents that they have never been able to create before, be it images, audio, vectors, texts, videos, and even 3D materials. You can have different contents every time too with Adobe Firefly; the possibilities, according to Adobe, are endless.

What makes Adobe’s Firefly so powerful is the power of the entirety of Adobe’s experience and database behind it. Obviously Adobe’s Stock images and assets is a huge enough library for the AI implementation to dive into. The implementation can also look into using openly licensed assets and public domain contents in generating its contents. The tool, in this case, will prevent any IP infringements and help you avoid plenty of future litigations.

As Firefly is launched in its beta state, it will only be available as an image and text generator tool for Adobe Express, Adobe Experience Manager, Adobe Photoshop, and Adobe Illustrator. Adobe plans to bring Firefly into the rest of their platforms where relevant in the coming future. They are also pushing for more open standards in asset verification which will eventually include proper categorization and tagging of AI generated contents. Adobe is also planning to make the Firefly ecosystem a more open one with APIs for its users and customers to integrate the tool with their existing workflows. For more information on Adobe’s latest generative AI, you can visit their website.