Alliance Bank Malaysia has partnered with Samsung and Google to offer its customers greater convenience and security through two popular mobile payment platforms – Samsung Pay and Google Pay. This collaboration allows Alliance Bank Visa credit cardholders to seamlessly integrate their cards with the Samsung Wallet and Google Wallet apps and make contactless payments at millions of merchants worldwide.
This strategic move aligns perfectly with Alliance Bank’s commitment to providing innovative and user-friendly payment solutions. By leveraging Near Field Communication (NFC) technology, both Samsung Pay and Google Pay empower cardholders to tap and pay securely using their Android smartphones or wearables. Whether shopping online, browsing in-store, or utilizing public transportation, Alliance Bank customers can now enjoy a hassle-free payment experience with just a tap of their device.
This partnership goes beyond simply offering new payment options. It significantly expands the capabilities of Alliance Bank’s award-winning Visa Platinum Virtual Credit Card (VCC). Previously known for its secure online transactions with Dynamic Card Number (DCN) technology (generating unique, temporary card numbers for single-use purchases), the VCC can now be used for in-store purchases as well. This integration with Samsung Wallet and Google Wallet creates a versatile payment platform that caters to the growing demand for mobile payment solutions, particularly among tech-savvy customers seeking secure and flexible options.
“We continuously innovate our customer-centric propositions to deliver greater value and convenience,” said Mr. Kellee Kam, Group Chief Executive Officer of Alliance Bank. “In today’s fast-paced world, security and ease of transaction are paramount when transacting digitally. With Samsung Pay and Google Pay integrated across all our Visa credit card products, including the Visa Platinum Virtual Credit Card with its unique card number generation, customers can now enjoy the same level of high security and flexibility for in-store payments as they do for online transactions.” The collaboration makes Alliance Bank one of the banks whose products – virtual or otherwise – are integrated with digital payment wallets like Samsung Wallet and Google Wallet via the respective Pay platforms. This is becoming increasingly important as users move to rely on digital payments and aggregate wallets native to their smartphones. This also expands user choice beyond just Apple Pay.
Representatives from both Samsung and Google echoed these sentiments. Charles Kim, President of Samsung Malaysia Electronics, highlighted their commitment to “revolutionizing the future of mobile technology” by enabling effortless and secure transactions through Samsung Wallet. Serene Gay, Group Country Manager for Visa, emphasized the growing importance of mobile contactless payments and lauded Alliance Bank for contributing to this growth in Malaysia.
To incentivize cardholders to utilize Samsung Wallet, Alliance Bank is offering an RM5 e-voucher at select merchants during a promotional period. Additionally, the top spenders using Samsung Wallet throughout the campaign will have a chance to win exciting prizes like the latest Galaxy smartphones and smartwatches. Furthermore, Alliance Bank Visa credit cardholders can enjoy a Buy-One-Free-One ice cream scoop offer at Inside Scoop stores when paying with Samsung Wallet or Google Wallet until March 2025.
This partnership aligns strategically with Alliance Bank’s broader vision of enhancing its digital offerings and fostering deeper customer engagement. The Bank has witnessed a significant increase in digital customer acquisition, with 40% of new customers joining in FY2024 through digital channels, particularly within the emerging affluent segment. The success of the VCC with Dynamic Card Number technology (over 70,000 new cards approved since its launch in April 2023) further underscores the growing demand for innovative digital solutions from Alliance Bank.
