Tag Archives: REA

Reckitt and Shopee support Vietnamese in fight against pandemic with ‘Protection Starts From Within’ campaign

Reckitt’s first multi-brand regional Super Brand Day on Shopee equips shoppers with health, hygiene, and nutrition tips along with exclusive deals

HO CHI MINH CITY, Vietnam, July 5, 2021 — Reckitt, the global leader in health, hygiene and nutrition, partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan to launch its first "Protection Starts From Within" regional initiative held across six markets. This collaboration aims to help families better protect their health and well-being by sharing educational content and tips on health, hygiene and nutrition. It will be launched on 6-8 July as part of Reckitt’s Super Brand Day campaign in Vietnam, where shoppers can also access Reckitt’s wide portfolio of family care essentials on Shopee Mall.

Reckitt and Shopee support Vietnamese in fight against pandemic with ‘Protection Starts From Within’ campaign
Reckitt and Shopee support Vietnamese in fight against pandemic with ‘Protection Starts From Within’ campaign

As the battle with COVID-19 persists, families are still placing high importance on upholding strict hygiene standards and ensuring proper nourishment is provided for. In times like this, more are turning to brands they can trust to meet their daily needs. Based on the Kantar Brand Footprint report, brands such as Dettol by Reckitt have been chosen over 1 billion times by consumers in 2020.

To meet the growing demand for health, hygiene, and nutrition products online, Reckitt is constantly innovating to ensure that shoppers get the best experience from the brand. The brand will also educate customers about protecting and nourishing the family during Shopee Live on 8th July at 12pm. They will also share exclusive product tips and best practices for family protection through an educational microsite.

Muksitul Islam, ASEAN eCommerce Director at Reckitt, says, "We have seen the tremendous growth of our business online and are committed to serving the needs of customers. Reckitt is proud to partner Shopee in our regional Super Brand Day to reach more consumers across the region and in Vietnam. They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfa A+, Durex, Dettol that will help meet their needs. Through Shopee’s engagement tools, our customers can also look forward to learning valuable tips on Reckitt’s products, as well as best practices through a fun and engaging way."

Ian Ho, Regional Managing Director at Shopee, says, "We understand that many people are still worried about the pandemic, and more are staying home to shop online for essentials. As part of the 7.7 Mid-Year Sale to give shoppers greater value, we’re glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their home. As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need."

From 6-8 July, Reckitt will roll out exclusive Covid-19 household protection deals on Shopee Mall, providing shoppers with the best value and deals on their entire portfolio of brands through exclusive bundle set worth 3 billion VN Dong, including:

  • Exclusive Gift with Purchase: All orders come with an exclusive gift with purchase such as T-shirts, raincoat, canvas tote bag, baby wipes or baby 2-in-1 shower gel
  • Top spender lucky prizes: Two lucky top spenders will stand a chance to win a Robot Vacuum Cleaner worth 7 million VN Dong on 8 July
  • Up to 30% off all Reckitt products: All products from Durex, Enfa and Dettol will be entitled for an attractive discount of up to 30%

    Find out more about Reckitt’s Protection Starts Within campaign here

    Download the Shopee app for free on the App Store or Google Play Store.

    About Reckitt

    Reckitt is a global leading consumer health, hygiene and nutrition company. Driven by a purpose to build healthier lives and happier homes, Reckitt has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives.

    Reckitt’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 Reckitt employees worldwide.

    About Shopee

    Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

    Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

    Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

    INTERSPORT Strengthens Business Relationship With Intersocks and Sells The Athlete’s Foot to Arklyz Group, Owner of Intersocks

    Global performance sports retailer INTERSPORT International Corporation (IIC) strengthens its core business and has agreed on a deal to sell 100% of the highly successful The Athlete’s Foot (TAF) retail & e-commerce network to Arklyz Group AG (Arklyz) – owner of Intersocks. As part of the deal, IIC and Arklyz have agreed on a close cooperation which will bring synergies and a beneficial development for all parties involved.

    BERN, Switzerland, July 2, 2021 — IIC – INTERSPORT International Corp. (IIC) has decided to further strengthen its core business to focus on sports performance retail. The very successful specialty footwear and lifestyle chain "The Athletes Foot" (TAF) will be acquired by Arklyz Group AG (Arklyz), owner of Intersocks and longtime partner of INTERSPORT, as of end of July 2021. The signing of this transaction took place on June 30, 2021, and the closing of the deal will take place by the end of July 2021. The parties have agreed not to disclose financial details of the transaction.

    Arklyz will take over the worldwide TAF business, including its trademark rights and all franchise agreements. IIC’s CEO Steve Evers says: "With Arklyz, a strong operative investor was chosen among different interested parties to ensure that TAF can continue to grow rapidly and successfully. That we have worked closely with Arklyz subsidiary Intersocks for many years has made the decision even easier, and it is our goal to further strengthen this relationship."

    "Building on the successful partnership between IIC and Intersocks, we are very much looking forward to this new chapter of our co-operation," states Arklyz owner & CEO, Param Singh.

    Since TAF’s franchise rights are often with the respective national INTERSPORT organizations – and will remain in place – consequently IIC and Arklyz will be in an even closer co-operation in the future. It is also agreed that all the TAF personnel will be retained in Amsterdam (Netherlands) and Atlanta, Georgia (USA).

    The Athlete´s Foot – fast-growing sports lifestyle online & retail chain

    IIC acquired TAF in 2012 and, since then, it consistently and successfully expanded it to increase the turnover to USD 400 million in 2020. Today, TAF has 564 stores in 32 markets, including Europe, The United States, Mexico, Peru, Kuwait, Indonesia, Philippines, Australia and New Zealand. TAF also successfully operates e-commerce platforms in those markets – building a strong omni-channel sales network over the years. TAF global retail sales have seen a robust growth of 47% in the first five months of 2021 vs. 2020 and of 14% vs. 2019. Under new ownership of Arklyz, and in close co-operation with IIC, TAF business is expected to continue growing fast.

    Fitting strategic move for all parties

    The transaction helps to boost important strategic goals for both parties. While IIC has decided to further strengthen its core business and to focus on sports performance retail, Arklyz is seeking to further expand its growing sports & lifestyle business – covering production, brand management, brick-and-mortar retail and e-commerce.

    "We are excited with this transaction, which represents an extraordinary opportunity for both Arklyz and TAF. By taking over the TAF business, we believe we can strengthen our position as a global organization," says Arklyz’s Param Singh.

    Bringing brands, retail and production together

    "We firmly believe in strong brands and integrated retail & online networks – and TAF is a very successful integrated player globally with a strong brand," adds Param Singh. TAF is the perfect addition to the existing distribution and retail activities of Arklyz – already active with brands like Crocs. The hybrid approach of delivering a great customer experience in stores as well as online aligns well with Arklyz’s approach. Last but not least, managing strong brands – both own and licensed – has been a key arena for Arklyz, with top-tier licensed brands like Salomon, Nordica, Head, etc.

     

    Further information:

    IIC -INTERSPORT International:

    Steve Evers (CEO) / Martin Künzi (CFO)

    IIC_Media@intersport.com

    Arklyz Group AG

    Param Singh (Owner & CEO)

    info@arklyz.com

     

    About

    With a turnover of over EUR 10.2 billion in 2020 and more than 5,200 specialist sports stores in 44 countries, the INTERSPORT Group is among the world’s leading sporting goods retailers.

    The Athlete’s Foot, sneaker & streetwear chain, has 564 stores and e-commerce shops in 32 countries which generated sales of USD 400 million in 2020.

    Arklyz is a fast-growing powerhouse in the arena of sports, athleisure and workwear. Arklyz covers a vertically connected set of activities with a special focus on brand management, distribution, retail & e-commerce and manufacturing.

    Related Images

    the-athletes-foot-pooler-us.jpg
    The Athletes Foot -Pooler US

    param-singh.jpg
    Param_Singh

    steve-evers.jpg
    Steve_Evers

    Suning.com Empowers Local Rice Brand with Tailored Farm-To-Table Approach During 618 Shopping Festival

    NANJING, China, July 2, 2021 — Suning.com ("the Company"; 002024.SZ), China’s leading smart retail service provider and a Fortune Global 500 company owned by Suning Group, has successfully boosted the sales of high-quality agricultural products and brought a change to local agricultural brands with its industry-leading strengths in supply chain, logistics and retail sales, as the Company wrapped up its 618 shopping festival campaign.

    During the 618 promotion, one of the largest of the year, Suning.com has made agricultural products one of the key focuses, in addition to cosmetics, home appliances and other consumer-electronic items.

    Specifically, Suning.com has made efforts in promoting Wuchang rice under the Sutian brand name, as part of the Company’s tailored marketing strategy to boost and support agricultural products from rural areas. During the promotion, Sutian’s rice sold about 40 tons a day, reflecting Suning.com’s ongoing efforts to brand and promote these types of agricultural products.

    The Sutian brand marks another successful attempt for Suning.com in helping agricultural brands to jump on the e-commerce bandwagon. Since 2019, Suning.com has actively identified quality agricultural products in a bid to help local farmers directly bring their products to more consumers across the country and in turn help consumers receive products directly from the source. Such a farm-to-table approach has been well received and recognized by both farmers and consumers alike, as it reduces costs for farmers and offers cheaper prices for consumers.

    China’s Wuchang rice has been dubbed one of the best rice products in China with its annual production reaching about 500,000 tons. However, there has been knock-off Wuchang rice available on the market that uses Wuchang branding. Suning.com has joined forces with Wuchang Shanxiang Rice, a local rice farming company, to rebrand the local company’s old "Gu Uncle" brand and re-branded its Wuchang rice under the brand name of Sutian, so that consumers would no longer need to worry about counterfeits.

    To ensure the best quality of Sutian rice, Suning.com fully participates in the operations of the product, including research, farming, packaging, marketing and sales on all the Company’s online and offline marketplaces. Suning.com even promoted the product through livestreaming sales.

    Zhang Kui, president of Suning Social E-Commerce, said that the Sutian rice brand is a perfect example that showcases Suning.com’s goal of boosting the local agriculture industry, creating a more enhanced ecosystem and facilitating an industry upgrade.

    A manager in charge of Wuchang Shanxiang Rice said that "we have not only obtained the brand endorsement with Suning’s support, but also optimized our operations to serve customers, which has led to a significant rise in sales volume and repurchases."

    On June 1 alone, such Sutian rice sold 40 tons. To date, Sutian rice, supported by Suning, has a total farming area of over 300,000 mu (about 49400 acres), which can produce about 120,000 tons of rice. Since last December when Sutian rice was put onto the Suning marketplace, it has sold about 5 million kilograms.

    About Suning Group

    Founded in 1990, Suning Group has two listed subsidiaries at home and abroad and more than 300,000 employees around the world, ranking third in the Chinese private sector. Being committed to its mission of Leading the Industrial Advancements in Creating a Higher Quality of Life for All, it provides quality products and services to more than 700 million customers worldwide and its business scope covers three main sectors: Retail, Real Estate, and Financial Service. Suning.com, the main subsidiary is a leading O2O smart retail service provider in China. In 2020, Suning.com maintained its position among the Fortune Global 500 and topped the 2020 List of China’s 500 Most Valuable Brands with a brand value of RMB 296.815 billion.

    FIBA Global Partner TCL embraces girl’s basketball program ‘Her World Her Rules’

    SHENZHEN, China, June 27, 2021 — TCL, a global leading intelligent technology company, officially announces that it has become the Global Promotional Partner of FIBA’s ‘Her World, Her Rules’ program ("HWHR"), showcasing its commitment to empowering women and girls worldwide. This cooperation opens a new chapter for the long-term global partnership between TCL and the International Basketball Federation ("FIBA").

    In September 2020, TCL announced that it would extend its global partnership with FIBA to cover worldwide FIBA competitions from 2020 to 2023. The FIBA Women’s EuroBasket 2021 tournament from June 17-27 has fueled excitement about the return of FIBA competitions.

    Women’s basketball has enjoyed significant growth in popularity in recent years but it still does not attract the same amount of attention as the men’s game. TCL strives to support the development of the women’s sport by bringing together basketball fans from around the world as part of the company’s growing global sports community.  "TCL is honored to contribute to the promotion of women’s basketball," Yuki Wei, Vice President of TCL said.

    As part of its wider efforts to empower women, TCL has rolled out a global campaign called "Inspire Greatness" to showcase the greatness of women and to help women and girls to achieve more with their potential. The global promotional partnership with FIBA marks the start of this campaign, whose main aim is to increase the number of female players in the sport. TCL will continue to support the HWHR campaign to bring more talent and training resources that unleash the potential of the girls who take part.

    FIBA Secretary General Andreas Zagklis said: "One of FIBA’s strategic objectives and key focus areas for the current cycle, 2019-2023, is Women in Basketball, with one of the goals of this priority to increase female players’ participation. This collaboration with TCL will further enhance the primary purpose of the Her World, Her Rules program and help raise the profile of the game and deliver women’s basketball to new audiences."

    The Her World, Her Rules program is FIBA’s most recognized initiative in women’s basketball and is designed to unite women and girls across the globe. This program aims to promote women’s and girls’ basketball through various activities delivered in partnership with National Federations and increase the number of female players. Her World, Her Rules was initially launched in Europe during the FIBA EuroLeague Women SuperCup in 2018 and is supported by leading international players.

    As one of the leading global intelligent technology companies, TCL also offers sports fans the chance to cheer on their favorite teams at the FIBA tournament through ground-breaking products. The TCL C825 Mini LED TV, the company’s second-generation mini-LED TV with Quantum Dot Technology, provides enhanced colors and a superior picture quality that improve the way audiences can enjoy live sports. TCL’s full smart home lineup help the sports fans to experience the immersive entertainment at home.

    In addition to its cooperation with FIBA, as a world-leading brand in sports marketing, TCL sponsors other global sports events in basketball, soccer, cricket and horse racing, among others. TCL also partners with top sports stars to drive the globalization of the brand.

    About TCL:

    TCL empowers customers to enjoy more. With a lineup of award-winning televisions, audio products, mobile devices, and appliances, TCL takes pride in delivering meaningful experiences by combining thoughtful design and the latest technology. As one of the world’s largest consumer electronics brands, our extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory helps TCL deliver innovation for all. For further information about TCL, visit www.tcl.com.  

    About FIBA:

    FIBA (fiba.basketball) – the world governing body for basketball – is an independent association formed by 213 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).

    For further information about FIBA, visit fiba.basketball or follow FIBA on facebook.com/fibatwitter.com/fibainstagram.com/fiba and youtube.com/fiba.

    Related Links :

    http://www.tcl.com

    Onion Global and Sunwah Chuanyu Establish Joint Venture Xinyang Wujie to Explore New Consumer Opportunities in Southwest China

    GUANGZHOU, China, June 26, 2021 — Onion Global Limited ("Onion Global" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets and distributes the world’s fresh, fashionable and future brands to young people in China and across Asia, today announced that it has entered into a strategic partnership with Sunwah Chuanyu, the Sichuan Area Branch of Sunwah Group to establish a joint venture Xinyang Wujie. The joint venture will target new consumer opportunities in Southwest China, and aims to boost cross-border e-commerce in the region with the mission of "cross-promoting local Sichuan goods to overseas markets, and bringing international goods to Sichuan." Currently, Xinyang Wujie has successfully introduced and incubated the first collection of premium international brands.

    Mr. Cong (Kenny) Li, Founder and CEO of Onion Global, commented, "Southwest China is a rapidly evolving market that presents us with many new growth drivers and business opportunities. The changing consumer behaviors and overall progression towards a higher quality of living and healthier lifestyle will continue to drive the economic growth, leading to massive, untapped market opportunities for us. Only the brands that have effectively integrated global supply chains, high-quality distribution resources, and elevated their operational efficiencies will be able to remain competitive and continue to gain market share to reshape their brand’s landscape moving forward."

    "We will continue to pursue further growth opportunities with our brand partners in the "Big Healthcare" sector and build the up and downstream production chain in the industrial zone," Mr. Li continued.

    Since its establishment, Onion Global has accumulated several unique advantages in the areas of brand incubation, key opinion consumer ("KOC") marketing, as well as novel and integrated online and offline promotion, establishing an innovative closed-loop operation model. The Company has in-depth cooperation with more than 4,000 brands around the world and offers a wide selection of more than 70,000 SKUs from 43 countries and regions. The Company also has an extensive community with over 700,000 KOCs, which can create 700 million impressions for brands in a single promotional campaign. The partnership with Sunwah Chuanyu has laid a solid foundation for Onion Global to further expand its presence in the domestic consumer market and promote its global awareness.

    Mr. Faqiang Wu, Director and President of the Sichuan Area Branch of Sunwah Group, commented, "This strategic partnership will enable stronger links between the two companies. The Tianfu New Area of Sichuan Province is one of the first national import trade promotion and innovation pilot zones and will bring new development opportunities for both parties. Meanwhile, our existing investments in the Sichuan Province will also provide both personnel support and logistic channels for the partnership."

    Sunwah Group is a highly diversified multinational conglomerate with overseas investments across Southeast Asia, Europe, America and Australia. Based in Southwest China, Sunwah Chuanyu is the 7th regional headquarters of Sunwah Group in Mainland China.

    Ms. Shan (Mio) Ho, Director and CFO of Onion Global, commented, "Under China’s new economic development policies, the country will continue to open up to global markets more broadly. We will work to maximize the synergies and consistently innovate through deepened cooperation between corporations, and support further cooperation between upstream and downstream partners to achieve greater economies of scale. Our combined efforts will strengthen the advantages of China’s industrial chains in global trade. Chengdu benefits from three national growth strategies, including the Belt and Road Initiative, the economic circle of Chengdu and Chongqing, as well as the New Land and Marine Routes for Western Regions. The region connects business and trade, logistics and capital, and provides a strong support system to companies to expand their industrial chains layout and promote external circulation development."

    Safe Harbor Statement

    This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

    About Onion Global Limited

    Onion Global Limited (NYSE: OG) is a next-generation lifestyle brand platform that incubates, markets and distributes the world’s fresh, fashionable and future brands, which we refer to as "3F brands," to young people in China and across Asia. The Company’s mission is to be the dream factory of lifestyle brands for young people. The Company’s platform offering an integrated solution to develop, market and distribute new and inspiring branded products, thereby reshaping the lifestyle shopping and consumer culture in China. For more information, please visit http://ir.msyc.com/. Onion Global Limited has been listed on New York Stock Exchange since May 2021.

    For more information, please visit: http://ir.msyc.com/.

    About Sunwah Group

    Sunwah is a highly diversified conglomerate with businesses in eight principal areas: Seafood & Foodstuff, Real Estate, Financial Services, Technology, Infrastructure, Media, Education and training, Green technology and healthcare. Activities cover extensively into Mainland China, Japan, Macau, Vietnam, Myanmar, Cambodia, Singapore, Canada, Europe, the US and Australia.

    For more information, please visit: https://en.sunwahgroup2021.cn/

    For investor and media inquiries, please contact:

    In China:
    Onion Global Ltd.
    Investor Relations
    E-mail: ir@msyc.cc

    Christensen
    Mr. Eric Yuan
    E-mail: eyuan@christensenir.com
    Tel: +86-13801110739

    In United States:
    Christensen
    Ms. Linda Bergkamp
    E-mail: lbergkamp@christensenir.com
    Tel: +1-480-614-3004

    Related Links :

    http://ir.msyc.com/

    SodaGift launches app to make “gifting easier”

    PANGYO, South Korea, June 22, 2021 — Global gifting service SodaGift launched their mobile app available both on Android and iOS early June.

    SodaGift allows users to send digital gift cards and delivery gifts from abroad to Korea and are in the works to expand their gift coverage in North America by the end of 2021. Currently, digital gift cards from over 150 brands are offered and delivered via text message or link share. Delivery gifts range from flowers to gift sets that vary according to seasons and holidays.

    Payment methods and language support have been the largest barriers in online gifting from Korean online stores for foreigners and expats. SodaGift accepts international cards and all aspects of the service including customer support is available in both Korean and English.

    Daniel Lee, chief executive officer of SodaCrew, said "The demand for cross-border gifting has reached an all-time high and SodaGift plans to meet and exceed expectations with this launch as a mobile app has been the most requested product feature from users."

    With this launch, the brand featured a new pink brand logo and slogan "A little surprise, everywhere" to connect with users on a friendlier level.

    Related Links :

    https://sodagift.com/

    Tuya Smart Continues Global IoT Press Meeting Series with Southeast Asian Event

    SINGAPORE, June 19, 2021Tuya Smart (NYSE: TUYA), a global leading IoT Cloud Platform, has continued its Global IoT Press Meeting series by hosting today’s Southeast Asia Edition. Leaders from the region including Ace Hardware Indonesia, Cherry, Schneider Electric, Smart Control Technology, and the Singapore Manufacturing Federation came together to share insights on the IoT market, current trends, industry challenges, and how the industry will create opportunities for growth in the future.


    The Internet of Things (IoT) is flourishing around the world, and the entire industry needs to work with industry veterans, representatives, and most importantly the media to share the latest insights and exchange ideas. The theme, "Connecting Every Thing and Every Person", stresses the fact that the IoT market is for everyone, breaking the stereotype of it being exclusive for the wealthy.

    "The Southeast Asia region has tremendous opportunity for growth in the smart home market. With our motto ‘IoT Made Easy’, we believe in helping brands accelerate their go-to-market strategies, reduce costs, and provide opportunities for category expansion and monetization," said Ross Luo, General Manager of Asia Pacific Region from Tuya Smart.

    The SMF signed a Memorandums of Understanding (MOU) with Tuya Smart during the event. "With this MOU, SMF member- companies and Singapore manufacturing community will be able to leverage on Tuya Smart’s solutions to assist them in adopting technological solutions that can enable enterprises to grow their businesses," said Douglas Foo, President of Singapore Manufacturing Federation. Echoes with the theme, Ace Hardware Technology is also aiming to serve the customers with their Smart Klic brand, building the road map from bulb, to air purifier, IR remote, now to robotic vacuum cleaner and more options ahead to connect every person and every thing.

    The keynote speeches from ecosystem partners showcased how Tuya Smart and the Tuya IoT Cloud Platform has become a strong partner for brands looking to innovate in the IoT field. Helping a diverse range of innovators and developers create smart devices continues to be a priority for Tuya Smart, maintaining the company’s position as a driving force for innovation in the field across many categories.

    About Tuya Smart

    Tuya Smart (NYSE: TUYA) is a leading global IoT Cloud Platform with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 310,000 device SKUs in hundreds of categories worldwide, serving over 324,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

    For more information, please visit:

    Tuya’s website, LinkedIn, Facebook, Twitter or YouTube.

    Millennials Continue to Fuel the Explosion of the Smart Home in Southeast Asia

    HANGZHOU, China, June 18, 2021 — Leaders from across the Southeast Asia region gathered together to participate in Tuya Smart’s Global IoT Press Meeting series on Friday. They discussed current trends, industry challenges, and how the industry will create opportunities for growth in the future. Southeast Asia remains one of the fastest-growing regions in terms of technology adoption, with the smart home providing a huge opportunity.


    Key players attending the meeting included representatives from top brands and associations such as Ace Hardware Indonesia, Cherry Mobile, Schneider Electric, SCT, and the Singapore Manufacturing Federation. Representatives from Tuya included Ross Luo, the General Manager of Asia Pacific Region and Charles Zhao, the BD Director of Southeast Asia APAC. They discussed the power of the Tuya IoT Cloud Platform and how it has helped to accelerate the industry.

    Furthermore, as tech-savvy millennials progress in their careers, begin to purchase homes, and start their families, their appetite for innovative smart home products is insatiable. How can brands meet their demands to keep their families safe? How can brands continue to delight them with voice-controlled, predictive environments powered by connected lighting, HVAC systems, and appliances? And most importantly, how can brands answer this call in a timely fashion—faster than their competitors?

    "The Southeast Asia region has tremendous opportunity for growth in the smart home market. Tuya Smart is a leader driving innovation in IoT space, giving it a major role in helping brands bring the technology to the masses. With our motto ‘IoT Made Easy’, we believe in helping brands accelerate their go-to-market strategies, reduce costs, and provide opportunities for category expansion and monetization," said Ross Luo, General Manager of Asia Pacific Region from Tuya Smart.

    Adding to that Charles Zhao, BD Director of Southeast Asia at Tuya Smart said, "With the growth of young consumers and increased spending power, the Southeast Asian e-commerce industry is expected to continue to enjoy dividends fueled by this demographic trend. There are lot of key projects in the pipeline for the region and we are proud to partner with various brands and associations within the region so as to help them get ahead of the curve."

    During the event, the SMF will sign a Memorandums of Understanding (MOU) with Tuya Smart to further strengthen their cooperation in smart business. "With this MOU, SMF member- companies and Singapore manufacturing community will be able to leverage on Tuya Smart’s solutions to assist them in adopting technological solutions that can enable enterprises to grow their businesses," said Douglas Foo, President of SMF. Echoes with the theme, ACE company is also aiming to serve the customers with their Smart Klic brand, building the road map from bulb, to air purifier, IR remote, now to robotic vacuum cleaner and more options ahead to connect every person and every thing.

    This year brings together the global IoT industry during the ongoing pandemic and supporting various partners across markets remains a major focus for Tuya, so as to establish the fact that IoT as a technology is beneficial for mass consumers and many industry verticals. With tailor-made solutions for each region, Tuya aims to dig deep into the insights and learnings in many regions and continue to develop the industry in partnership with associations and brands.

    At the end of the day, these leaders agreed that the IoT is much more than just connecting devices to the internet. It’s truly about connecting every person with everything to enhance humans’ everyday experiences on Earth.

    Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign

    Reckitt’s first multi-brand regional Super Brand Day on Shopee equips shoppers with health, hygiene, and nutrition tips along with exclusive deals

    MANILA, Philippines, June 18, 2021  — Reckitt, the global leader in health, hygiene and nutrition, partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan to launch its first "Protection Starts Within" regional initiative held across six markets. This collaboration aims to help families better protect their health and well-being by sharing educational content and tips on health, hygiene and nutrition. It will be launched on 21-23 June as part of Reckitt’s Super Brand Day campaign in the Philippines, where shoppers can also access Reckitt’s wide portfolio of family care essentials on Shopee Mall.

    Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign
    Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign

    As the battle with COVID-19 persists, families are still placing high importance on upholding strict hygiene standards and ensuring proper nourishment is provided for. In times like this, more are turning to brands they can trust to meet their daily needs. Lysol driven by its "Disinfect to Protect" mission, continues to educate the importance of daily disinfection and make its line of surface disinfectants and multi-action cleaners accessible to its consumers.                     

    To meet the growing demand for health, hygiene, and nutrition products online, Reckitt is constantly innovating to ensure that shoppers get the best experience from the brand. The brand will also educate customers about protecting and nourishing the family with Enfagrow A+ Four NuraPro, Lactum 3+6+ and Lysol on Shopee Live. They will also share exclusive product tips and best practices for family protection through an educational microsite. From June 21 – 23, twenty lucky viewers on Shopee livestreams will stand the chance to win P300 off vouchers which they can use as they shop.

    Muksitul Islam, ASEAN eCommerce Director at Reckitt, says, "We have seen the tremendous growth of our business online and are committed to serving the needs of customers. Reckitt is proud to partner Shopee in our regional Super Brand Day to reach more consumers across the region and in the Philippines. They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfagrow Four, Lactum 3+6+, and Lysol that will help meet their needs. Through Shopee’s engagement tools, our customers can also look forward to learning valuable tips on Reckitt’s products, as well as best practices through a fun and engaging way."

    Martin Yu, Director at Shopee Philippines, says, "We understand that many people are still worried about the pandemic, and more are staying home to shop online for essentials. As part of the 7.7 Mid-Year Sale to give shoppers greater value, we’re glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their home. As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need."

    From 21-23 June, Reckitt will roll out exclusive COVID-19 household protection deals on Shopee Mall, providing shoppers with the best value and deals on their entire portfolio of brands, including:

    • Exclusive Bundle Sets: Reckitt is offering special gifts with purchase on their nutrition essentials to protect and nourish your entire family.
    • Earn more savings with EnfaMama Elite Rewards Loyalty Program: Sign up for free and get 500 points sign-up bonus, member exclusive vouchers and bonus points with every purchase from the official store on Shopee Mall. 

    Find out more about Reckitt’s Protection Starts Within campaign here.

    Download the Shopee app for free on the App Store or Google Play Store.

    About Reckitt

    Reckitt is a global leading consumer health, hygiene and nutrition company. Driven by a purpose to build healthier lives and happier homes, Reckitt has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives.

    Reckitt’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 Reckitt employees worldwide.

    About Shopee

    Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

    Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

    Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

    Dreame T30 Cordless stick Vacuum to Debut in Europe via AliExpress

    BEIJING, June 12, 2021 — Dreame Technology, a growing innovative company specializing in smart home cleaning appliances, has taken another big step in creating a smarter and cleaner home with its new generation product—Dreame T30 cordless stick vacuum. Powered by cutting-edge technology, Dreame T30 cordless stick vacuum will hit the shelves of AliExpress in Europe at 9 am CET, June 14.

    Dreame T30 is meant to bring transcendent cleaning experiences for your home
    Dreame T30 is meant to bring transcendent cleaning experiences for your home

    Since early 2020, people’s lifestyle has altered tremendously due to the raging pandemic all over the world. As people began to spend more time working from home and staying with family, they may find airborne particles and hidden dust a nuisance or even a health threat particularly for those allergic to dust mites. Dreame technology has been fully aware of such an urgent demand and launches Dreame T30 to bring transcendent cleaning experiences for home.

    Industry-leading Motor and Strong Suction Power
    Dreame T30 boasts a 150K PRM ultra-high-speed motor that generates strong suction power and whole machine filtration which captures micro particles, such as pollen and bacteria, for an effective deep clean. Even with such a powerful motor and strong suction power, its 8-layer noise reduction system keeps the noise to a minimum level, bringing pleasant and quiet cleaning experiences.

    Long Battery Life and Removable Battery Pack
    The performance of a vacuum cleaner depends not only on the suction power and filtration, but also its run-time and internal system. Dreame T30 features a 8*2900mAh lithium-ion polymer battery pack, with 90min runtime in Eco mode. Its detachable battery design allows more convenient recycling and energy protection. With streamlined configuration and smart cooling, Dreame T30 keeps the battery running in a consistent temperature to ensure a steady and impressive performance.

    Intelligent HD Screen and Auto-adapt Cleaning
    Dreame T30 also highlights an intelligent HD screen that displays real-time data to inform users of cleaning record, dust detection, filter replacement, battery life, etc., allowing users to get a grip on cleaning.

    Besides that, its dirt-detection sensor can automatically adjust suction power based on the amount of dust it senses. In other words, when Dreame T30 detects a big mess of dust, its suction power is triggered to increase automatically. When dust level falls, the suction power is reduced to its normal mode.

    Dreame T30’s launch lasts from 9:00 a.m. CET, June 14 to 08:59 a.m. CET, June 26, with promotional price of $379.99 at AliExpress. The top 150 customers will get a FREE Dreame Cordless Rotary Electric Mop (worth $139). During this period, if you want to buy an additional T30 battery pack (originally priced at $100), you only need to pay $30.

    About Dreame Technology 
    Established in 2015, Dreame Technology, an innovative consumer product company, focuses on smart home cleaning appliances with the vision to improve global users’ life quality through technology. Follow us on FacebookInstagram and Twitter. For more information, please visit https://www.dreame-technology.com.