Tag Archives: ProArt

Creativity Has Never Been More Portable Than With the ASUS ProArt P16

Being a creator and a creative professional isn’t just about glam and glitz – it’s about working on the go and with the tools you have with you. In the past, we’ve been relegated to using some of the most expensive or some of the most chonky devices on the market. However, that’s been changing with ASUS’s ProArt series. The ProArt laptops have not only been pushing a slimmer form factor, but the series has also been steadily upping the ante when it comes to power.

ASUS ProArt P16 Editorial

All the Looks with All the Power

This year, the ProArt P16 is getting even more powerful with AMD’s Ryzen AI processors and the NVIDIA RTX series GPUs. This combination promises some of the best performance and battery life with the added benefits of AI optimizations. AMD’s Ryzen AI laptop processors are leading the way with one of the most powerful NPUs available on the market with the AMD XDNA 2. The NPU is capable of a whopping 50 trillion operations a second (TOPS). This will translate to more efficient performance as the NPU takes over some of the background tasks that weigh down other non-AI-enabled processors. The AI prowess of the processors also allows you to take advantage of Microsoft Copilot to automate and easily get mundane tasks done. The NVIDIA RTX4070 GPU complements this power a creator can leverage to get graphical and video creation done on the go.

Creators and creative professionals can leverage this power to run resource-intensive apps like Adobe Premiere, Photoshop, Blender, AutoCAD and more. These apps are able to run even faster with the ASUS ProArt P16’s combination of internals and some of them even come with optimisations that allow them to use AMD’s XDNA processor for better battery efficiency.

ASUS ProArt P16 Editorial 2

The ASUS ProArt P16 is not just about brute power. The laptop is designed to be inconspicuous. The humble, sleek laptop is built of durable aluminium. ASUS is ensuring all its bases cover its stealth hinge of the ProArt P16 which provides better durability and stability The hinge also optimizes airflow and cooling for the laptop. This comes on top of the advanced cooling system that allows the laptop to have sustained peak performance. The ASUS ProArt P16 comes in an elegant Nano Black finish that allows it to stay incognito with its combined 420 TOPS of performance.

Connected Accuracy with Optimizations that Make All the Difference

The ASUS ProArt P16 also comes with a full range of ports including a USB 4.0 Type C that supports power delivery and display. This is complemented by a USB 3.2 Gen 2 Type C port and 2 USB-A ports. It also has an HDMI 2.1, a 3.5mm combo audio jack and an SD Express 7.0 card reader. All tools a creative professional would need to work effectively on the go. Of course, the laptop comes with 32GB LPDDR5X RAM and a 2.0TB NVMe PCIe 4.0 SSD that works even more efficiently than other combinations. It even comes with cutting-edge connectivity with WiFi 7 support.

ASUS ProArt P16 Editorial 3

The display of the ProArt P16 is also built for creators. The 16-inch 4K ASUS Lumina OLED display isn’t only one of the most vibrant displays on the market it’s also calibrated to be one of the most accurate. It covers 100% of the DCI-P3 colour gamut and it’s also Pantone Validated. TUV-Rheinland also certifies the screen emits 70% less harmful blue light. It’s one of the best on the market and it also comes with stylus support if you need more accuracy when using the laptop.

The Perfect Companion for Creators & Creative Professionals

With a colour-accurate display, cutting-edge connectivity, a full range of ports and a card reader, it’s the perfect combination for any creator and creative professional looking to work effectively on the go. The ASUS ProArt P16 not only brings some of the best AI performance on the market, but it’s also bringing a whole new level of productivity and portability that creative professionals crave for. In fact, it wouldn’t be too far-fetched to say that the ProArt P16 is made for creators

ASUS Malaysia Unveils New ProArt Laptops and Kicks Off AI PC Roadshow

ASUS has introduced its latest ProArt series laptops, designed to cater to the evolving needs of creators. These new models, powered by advanced AI capabilities, offer a blend of portability, power, and precision. To celebrate the launch, ASUS is hosting an AI PC experiential roadshow, providing consumers with an opportunity to experience these innovative devices firsthand.

ASUS Malaysia AI PC Roadshow ProArt Launch 2024
Source: ASUS Malaysia

The ProArt P16 and ProArt PX13 are the highlights of this launch. Both laptops feature powerful AMD Ryzen AI processors and NVIDIA GeForce RTX GPUs, delivering exceptional performance for demanding creative tasks. These devices are equipped with ASUS’s AI-powered tools, StoryCube and MuseTree, which streamline creative workflows and enhance productivity.

The ProArt P16 is a 16-inch clamshell laptop designed for creators on the go. Its sleek and durable build houses powerful components, including a 50 TOPS NPU integrated into the AMD Ryzen AI processor and an NVIDIA GeForce RTX 4070 Laptop GPU. The ProArt PX13, on the other hand, is a versatile 13-inch convertible laptop that offers flexibility and portability without compromising performance.

To celebrate the launch, ASUS is hosting an AI PC experiential roadshow at Plaza Low Yat from August 12th to 18th, 2024. During this event, customers can explore the new ProArt lineup, enjoy exclusive deals, and participate in exciting activities. Visitors can stand a chance to win attractive prizes, including the ROG Ally X, by experiencing the capabilities of ASUS AI PCs.

The roadshow also features incredible deals on select laptops, with discounts of up to RM9,000 available. Additionally, customers can enjoy up to RM866 worth of reward bundles.

Pricing & Availability

The ProArt PX13 is priced at RM9,999, while the ProArt P16 is available for RM12,999. Both models are set to be available in Malaysia starting from August 2024.

ASUS is Zen 4 Ready with New B650 Motherboards 

AMD recently launched their new Zen 4 architecture platform in their Ryzen 7000 series CPUs. Yes, in case you have not known yet, the AMD Ryzen 5000 series is now outdated and is replaced with AMD’s brand-new Ryzen 7000 processors. Yes, benchmark numbers produced by AMD also shows rather promising figures too, they suggest performance numbers well beyond what their Ryzen 5000 Zen 3 processors can manage. They are promising larger performances even compared to their competitors too.  

While the past few years of AMD’s Ryzen goodness have been backward compatible with their AM4 socket, the new Ryzen 7000 with Zen 4 kicks things off for a new generation of socket made for the future, the AM5 socket platform. Gone are the flimsy pins on the chip itself and in comes push pins on the board instead, for a less nerve-wrecking installation process.  

While AMD can go on and on with how powerful and different their new processors are, their Ryzen 7000 chips are glorified paperweights if they cannot get on a proper motherboard. This is where ASUS comes sweeping in with brand new motherboards to support the new AM5 platform and take advantage of Zen 4 with the B650 chipset motherboards.  

You want to keep in mind that the AMD B650 boards are not the top-of-the-line computing platforms you can get for AMD’s latest and greatest. For the most current ultimate AMD experience, you want to go for the X670 boards. The B650 then is a sort of budgeted performance boards for those looking to build a powerful system that does not break the bank.  

For the Hardcore Gamers – The ROG Strix Series 

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Everybody wants an ROG. That is also because they are known to make some of the best gaming gears and hardware in the market. For the AMD Ryzen 7000 they have the ROG Strix B650-E, B650-F, B650-I, and B650-A Gaming WiFi motherboards.  

All of them comes with PCIe 5.0 drives of course. Only the ROG Strix B650-A does not carry any PCIe 5.0 x16 slots for peripherals. It is also the only one in the ROG Strix line-up that does not pack an I/O Shield. Then again, only the latest GPUs from NVIDIA are PCIe 5.0 peripherals. All of them support DDR5 memory though. True to their names too, they are all WiFi equipped boards.  

The top-of-the-line ROG Strix B650-A comes with 16+2 teamed power stages with 8+8 ProCool power connectors for even more flexible overclocking on AMD’s Ryzen 7000 processors. It also features a tonne of heatsinks to cool two M.2 slots and its VRM. There are two additional M.2 slots too, on top of the two that are wrapped under heatsinks. To make installation much more convenient, the M.2 drives do not have to be screwed in; they are latched by ASUS’ clever Q-Latch system. There is also a USB FlashBack feature that allows the BIOS to be flashed even without a processor or GPU installed on the system. All you need is a USB drive and power supply. Its audio is also greatly improved with USB-based ALC4080 audio codec alongside a new Savitech SV3H712 amp for better experience when you work with audiophile gears.  

For the Budget Gamers – The TUF Series 

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  • 1 TUF GAMING B650 PLUS WIFI 2D

If you still want something tailored for gaming, but do not want to spend on an ROG, there is the TUF gaming series of motherboards. The B650 motherboards from TUF line-up offers all everything you need to fully take advantage of Ryzen’s 7000 series of processors Zen 4 architecture. You can choose between ATX or micro-ATX options for builds designed for smaller footprints.  

Just because they are value offers for gamers, does not mean that they pack any less performance and features than their ROG cousins. You still get support for DDR5, PCIe 5.0 M.2 slot, and onboard USB 3.2 2×2 Type-C ports for all sorts of stuff. Of course, all TUF boards also come with 2.5GBps ethernet ports for high-bandwidth internet connections and WiFi 6 in case you prefer things to be wireless.  

For the Creators – The ProArt Series 

4 ProArt B650 CREATOR KV
Source: ASUS

The gaming market is not the only hotbed for high-performing computing solutions. The content creator market is still heating up and their appetite for high-performance machines has increased in recent years. They also need high-performing machines that are quiet and svelte when they need to be.  

While contents take time to produce, speed in workflow is key in their projects. That is why having a PCIe 5.0 support on their M.2 slot is important. Plenty of content creator programs are memory hungry too, which also means that high-speed memory is important, you get that from new DDR5 RAM support. While the ProArt series only has PCIe 4.0 x16 slots as standard, it also means that users can fit up to two GPUs to handle all their content creation workflow needs in an x8/x8 confguration.  

Of course, connectivity could be key in a shared worlkflow. You get 10GBps ethernet port as standard on your boards. At the same time, you can work without a dedicated GPU if you choose with a built-in DisplayPort 1.4 output on the board itself. On top of that, you get the versatility of a USB 3.2 Gen 2×2 Type-C port support. 

For the Value Hunters – The Prime Series 

  • 1 Prime B650M A WIFI 2D
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If you are just looking for something that does not break the bank but still take advantage of AMD’s latest and greatest, then look no further than the ASUS Prime series motherboards. It gives you the flexibility of using all sorts of budget cases and compat builds with ATX and micro-ATX solutions. It is the perfect daily driver, in ASUS’ books. 

The ASUS prime B650 boards offer up to 2.5GBps networking port, PCIe 5.0 M.2 slot, and DDR5 support across their boards, The boards also packs BIOS FlashBack feature that allows you to reset your BIOS and even update it with nothing more than a USB stick and working power supply. You do not get PCIe 5.0 x16 slots just yet, but you really are not missing out on much at this point of time.  

Pricing and Availability 

There are no mentions yet on their official pricing currently. There is also no promised availability date for the boards at this time, but we are expecting them to be available pretty soon. For more information on the ASUS B650 motherboards made for AMD Ryzen 7000 Zen 4 processors, you can head over to their website.  

ASUS Going All-In with OLED on the ProArt StudioBook 16 OLED and ProArt StudioBook Pro 16 OLED

Innovation is ASUS’ middle name. Well, not really. But they are one of the most innovative PC manufacturers of late. They were the first and still the only manufacturer that offers a dual function touchpad that works as a mouse tracking pad and an extra number pad at the same time. They are the only manufacturer currently that ships some of their notebooks with two displays in a notebook PC. At this point, when ASUS launches new devices, we are basically asking, “what will be the next big thing?”.

OLED is not a new technology. By now you would have known and understood the power of an LED display and what it can offer in terms of colour reproduction and contrast, in comparison to regular LCD displays. It is not a new technology on ASUS devices too, in a sense. They have integrated the OLED technology into their ZenBook before this.

ProArt StudioBook Pro 16 OLED

ASUS StudioBook 5
Source: ASUS

The top-of-the-line ProArt notebook PC is the no compromise notebook for the creatives that needs the power for 3D CAD work. The OLED display that is splashed on the new ProArt StudioBook Pro measures in at 16 inches as per its name. The 16:10 display pushes 4K (3,840 x 2,400) UHD resolution into your face. The 4K UHD OLED display also boasts 100% DCI-P3 colour gamut coverage with up to 550 nits in maximum brightness. At ΔE<2 as well, the pantone validated display should be a lot of help for creators.

Inside the 16-incher’s chassis you can find either a very powerful AMD Ryzen 9 5900HX (W5600, up to), or an industrial 3rd generation Intel Xeon W-11955M (W7600, up to). Alongside the choice of two processors, the ASUS ProArt StudioBook Pro 16 can be specced with up to 64GB in 3200 MHz DDR4 RAM. At the same time, you can pack the StudioBook Pro with up to 4TB of PCIe SSD from the factory to ensure you have ample storage for all of your work and quick access to the files you need. Speaking of storage, the SD card reader on the StudioBook Pro is capable of reading SD cards at 985 MB/s for an extra smooth, extra fast workflow.

In terms of graphics, you get NVIDIA power for both variants of the StudioBook Pro. The notebook can be packed with up to an NVIDIA RTX A2000 GPU (A5000 of W7600 Intel variant), which is made specifically made for the studio environment. Thanks to modern machinery as well, you get the benefit and power of a full HDMI 2.1 port on the notebook.

ASUS StudioBook 3
Source: ASUS

While all these are well and good, it does take away from the interesting innovation that ASUS has fitted into the StudioBook Pro though. The innovation is on the surface of the keyboard on the ASUS ProArt StudioBook Pro 16. On the keyboard surface of the StudioBook Pro is not just a keyboard and touchpad combo. The touchpad does not need to double as a numpad as well, because this has dedicated physical numerical keys. The innovation comes in a form of a small circular dial that sits just below the keyboard.

They call it the ASUS Dial and it is brilliant for the creative industry. Using dials to have more granular and finer controls over your creative software, or even volumes, is nothing new. But having that packed in a notebook and having it accessible wherever you deploy your mobile workstation without extra accessories is new. This is what the ASUS Dial is though, a dedicated, built-in dial that is compatible with Adobe’s suite of apps. The implementation is not limited to Adobe though, imagine working with CAD software to create your next big project. The Mousepad also has a third middle button now just to really suit content creators for their projects and apps.

ProArt StudioBook 16 OLED

ASUS StudioBook 1
Source: ASUS

There is also the ASUS ProArt StudioBook 16 OLED, a less bonkers version of the ultimate creative working laptop. The ASUS ProArt StudioBook 16, visually, shares the same design cues with the more expensive and powerful ASUS ProArt StudioBook Pro 16. The StudioBook 16 even features the same ASUS Dial that the Pro variant gets. The touchpad also features the third middle mouse button.

You still get a 16-inch 4K (3,840 x 2,400) UHD OLED display that boasts the same colour accuracy as the pro variant. The difference lies in the hardware that powers the device. While you can still opt for the AMD Ryzen 9 5900HX AMD powerhouse if you are team red, the Intel variant only goes up to a Core i9-11900H processor. While it is no workstation powerhouse, the latest generation Tiger Lake Core i9 processor is still a respectable and mighty powerful processor for the notebook.

Graphics wise, the Intel variant stops at NVIDIA’s GeForce RTX 3060 while the AMD variant goes up to an NVIDIA GeForce RTX 3070. Both the notebooks support NVIDIA’s studio driver, these are creator-centric notebooks after all. You still get to pair the powerful processors with up to 64GB 3200 MHz DDR 4 RAM for smooth operations especially when you are relying on creative apps and 3D rendering projects. With up to 4TB in SSD storage as well, you are not going to be really wanting more storage space for your ongoing projects. On top of all of that is a super-fast SD Express 7.0 SD card reader with up to 985 MB/s read speeds.

Price and Availability

  • ASUS StudioBook 1
  • ASUS StudioBook 6
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  • ASUS StudioBook 7

There are no announcements on the availability of the new ProArt StudioBook series with OLED displays just yet. There are no mentions on pricing either but remember these are made to be the ultimate portable workstation for content creators. In that regard, you can expect them to come at a premium. With that kind of price premium, its availability in Malaysia might be even more delayed. However, if you are a production house in need of powerhouse like the ProArt StudioBook series with OLED displays, you can try ringing up ASUS to come up with a deal.