Tag Archives: PDT

PR Newswire

discrimiNAT Next-Generation Firewall now available on Google Cloud Marketplace

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Chaser’s discrimiNAT firewall gives developers the ability to filter egress traffic by hostnames on Google Cloud’s platform.

LONDON, Dec. 2, 2020 — Chaser Systems today announced the availability of discrimiNAT, a next-generation firewall, on Google Cloud Marketplace, providing the capability to filter egress traffic by hostnames. This will simplify the effort required by developers and security architects alike in implementing a robust and cloud-native egress filtering solution.

The discrimiNAT features Chaser’s Deep Packet Inspection (DPI) engine, written in-house from the ground up, with the cloud and developer experience in mind. It features:

  • Configuration embedded within VPC firewall rules
  • Logging integrated with Stackdriver
  • 5-minute deployment
  • Enforced encryption levels for compliance, such as TLS 1.2 for PCI-DSS

"The internet has more than 4 billion IPv4 addresses; and a number that approaches infinity when it comes to IPv6. Ephemeral environments in the cloud come and go in minutes, and IP addresses assigned to services change in seconds from the dynamism and fault tolerance. When setting firewall rules, the world needed to move on from thinking in IP addresses to canonical names. This avant-garde capability has recently emerged across leaders in the public cloud, and Chaser’s discrimiNAT fits it on Google Cloud like a glove," said Dhruv Ahuja, Founder of Chaser Systems.

A discrimiNAT deployment brings immediate benefit with visibility of all outgoing data from customer-managed networks, such as preventing:

  • Unauthorised phoning home
  • Opt-out telemetry data
  • Data loss from a Remote Code Execution (RCE) vulnerability
  • Exfiltration with Server Side Request Forgery (SSRF)
  • Use of outdated cipher strengths either by client or server
  • Uncontrolled bounds in the supply chain of a software build

"We leveraged Google Cloud’s internal load balancer bump-in-the-wire technology to build a genuinely cloud-native and seamless solution. By staying away from a transparent proxy like a solution, a whole category of risks such as protocol downgrades and performance degradation were architected out. The engine is ready-to-go for the ever-evolving encryption standards of a democratised internet."

Search for discrimiNAT on Google Cloud Marketplace today.

Chaser Systems was founded in 2019 with a mission of delivering frictionless security software for use by agile developers in enterprise environments. Enthusiasts are welcome to their lab at Level39, Canary Wharf, London — the world’s most connected tech community and the renowned birthplace of Revolut and Digital Shadows — to see their technology working on a Raspberry Pi.

Web: https://chasersystems.com/

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PR Newswire

TIDAL Releases ‘My 2020 Rewind’ for Members to Look Back at their Year in Music

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NEW YORK, Dec. 2, 2020 — As the year comes to end, global music and entertainment streaming platform, TIDAL, is giving members a recap of their most streamed music in 2020. Beginning today (December 1), TIDAL members can review ‘My 2020 Rewind,’ a personalized year end wrap up highlighting their most listened to songs and artists through a playlist and shareable graphic for social media. 

Every user will have their own customized page within the app that features playlists recapping their most listened to tracks for the whole year and each individual month, as well as their top artists and albums. TIDAL members can click ‘My 2020 Rewind’ on the homepage in-app and on desktop to easily explore. As members prepare for the new year, they can listen to their most streamed music and reminisce on previous months as we say goodbye to 2020. 

All TIDAL members will receive a custom ‘My 2020 Rewind’ social card, perfect for fans to interact on Instagram, Facebook, Twitter and Snapchat. The image will be automatically generated  through the share button from the ‘My 2020 Rewind’ playlist. Members are encouraged to share their results on social media using the hashtag #TIDAL2020Rewind. 

Additionally, TIDAL has launched the editorially curated "Best of 2020" playlist series. Hand-picked by TIDAL’s experts, the Best of playlists will be available for music lovers to enjoy featuring an array of this year’s most notable tracks. Each week, TIDAL will add a new category of "Best of" playlists to the homepage beginning this week with "Best of Audio Playlists" followed by "Best of Videos Playlists," "Best of Label Playlists" and "Artists to Watch 2021." 

TIDAL’s Premium and HiFi tiers offer music fans unlimited access to its extensive catalog of over 70 million tracks across all genres, thousands of expertly curated playlists by TIDAL’s seasoned editorial team, and endless artist radio stations. HiFi members have the added benefit of listening to the best quality of sound available, including TIDAL Masters and immersive sound experiences from Dolby Atmos Music and Sony 360 Reality Audio. 

Learn more on TIDAL.com/2020Rewind.

About TIDAL
TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events. Available in 56 countries, the streaming service has more than 70 million songs and 250,000 high quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in Premium and HiFi tiers—recordings which includes Master Quality Authenticated (MQA), Sony’s 360 Reality Audio recordings, and Dolby Atmos Music.

PR Newswire

Epsilon Partners with Aviatrix to Deliver Advanced Multi-Cloud Networking

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Epsilon extends its partner ecosystem to accelerate its cloud networking capabilities with automation, operational visibility and control.

SINGAPORE, Dec. 1, 2020 — Epsilon, a global connectivity service provider, has partnered with Aviatrix, a leading cloud network platform, to deliver a multi-cloud service for enterprises. Epsilon Cloud Networking is an end-to-end multi-cloud service with the automation, operational visibility and control that enterprises need to simplify cloud networking.

Epsilon customers benefit from features including advanced multi-cloud functionality, enterprise-class networking and security and network abstraction. The multi-cloud service directly controls native cloud networking constructs to maintain cloud simplicity and automation. It is based on the Aviatrix multi-cloud network platform with the ability to move data between cloud environments, including Amazon Web Services, Google Cloud Platform, Microsoft Azure and Oracle Cloud.

"We are excited to partner with Aviatrix to deliver a cloud networking service beyond traditional connectivity. Epsilon Cloud Networking addresses the real challenges in enterprise networking within and across the clouds," said Michel Robert, Chief Executive Officer at Epsilon. "We have combined our expertise in global connectivity with Aviatrix’s cloud network platform to deliver an end-to-end multi-cloud service. With Aviatrix as our partner, we are confident in delivering a best-in-class cloud networking solution for our customers."

Epsilon Cloud Networking uses Epsilon’s private network as the underlay and the Aviatrix cloud network platform to create an enterprise-class network inside and between public clouds. The Aviatrix network provides multi-cloud networking that goes beyond the basic native cloud networking service constructs. The Epsilon service also allows customers to consume security services, such as FQDN filtering and service insertion of next-gen firewalls, to meet their security and compliance requirements.

"Our partnership allows Epsilon to deliver a complete end-to-end service for businesses looking for better visibility and control over their multi-cloud environment. Our enterprise-class multi-cloud network architecture is specifically tailored for large-scale enterprises, so that they can transform their operations with the help from cloud experts," said Steve Mullaney, Chief Executive Officer at Aviatrix. "We look forward to evolving our solution to further enable Epsilon to meet the changing cloud requirements of enterprises across the globe."

Epsilon Cloud Networking leverages a multi-cloud network architecture with a common network data and operational control plane. Through point and click workflows and infrastructure as code automation, enterprises using the multi-cloud service no longer need to undertake the complex and manual processes of native cloud networking. The service provides everything an enterprise needs to transform their cloud networking through a single relationship.

"Business transformation has driven enterprise IT organisations to embrace public cloud as the new centre of gravity for applications and data," said Chin Woon Lee, Data Services Director at Epsilon. "With the pandemic pushing the pace of this transformation, cloud operations teams are facing more challenges including limited visibility, lack of network control and skill gaps. Our cloud networking service will enable businesses to take on these challenges more effectively."

www.epsilontel.com

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PR Newswire

Re-Innovation of Thermal Imaging Technology – FOTRIC Releases Intelligent Thermal Imagers 340A & 340M

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SHANGHAI, Dec. 1, 2020 — Professional thermal imaging brand FOTRIC continues to innovate in technology for users to "enhance efficiency and ensure safety". In August, FOTRIC launched a temperature screening thermal imager for epidemic prevention and maintenance control. Recently, FOTRIC released a breakthrough: intelligent thermal imagers 340A and 340M, which are suitable for industrial equipment maintenance, power and electrical testing, building inspection, etc.

Looking back, FOTRIC has repeatedly achieved successes in product development. In 2017, FOTRIC participated in the USA CES Exhibition and its independently developed products were widely acclaimed. In 2018, FOTRIC won the first place in the electrical application category in the USA IR/INFO Conference. In 2019, FOTRIC’s newly developed product won the 2019 German iF International Industrial Design Award.

AI Boosted Performance

Industrial users are familiar with thermal imagers. However, 340A and 340M are not ordinary models. FOTRIC innovatively fuses AI technology with wisdom and agile genes and brings users an extraordinary intelligent control experience. For example, there is an AI Key supporting programming shortcuts to preset interfaces or functions.


Superior Imaging

"Temperature measurement" and "imaging" are the two core functions of the thermal imager. An easy-to-use thermal imager is inseparable from accurate temperature measurement and high-definition imaging. 340A and 340M are developed based on FOTRIC’s ten years’ solid technology focusing on accurate temperature measurement and thermal imaging. Their temperature measurement stability and consistency have reached the industry-leading level. For imaging, FOTRIC brings a breakthrough innovative technology – "MagicThermal" Multi-color Dynamic. This function allows advanced imaging performance under complex diagnoses and superior in-picture smart isolation of hot-spots for easy live analysis of areas of interest.


TurboFocus on the Go

The 340A model is equipped with an intelligent focusing system "TurboFocus", which realizes fast, accurate, and quiet one-button autofocus. While with the continuous focus function, users do not need to concern about focusing, and can just aim and shoot, which greatly improves the detection efficiency.

At present, FOTRIC seeks partners worldwide to provide local users with customized high-quality services.

About FOTRIC

FOTRIC is the world’s leading provider of precision temperature measurement infrared thermal imaging products and solutions.

Headquartered in Shanghai, China, FOTRIC has distributors in tens of countries and regions including North America, Europe, South Korea, Singapore, Australia, and Taiwan. FOTRIC’s sales network covers multiple fields including power, industry, scientific research, and security.

CONTACT: Celine, nsn@fotric.cn, www.fotric.com 

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http://www.fotric.com

PR Newswire

Visa Invites Asia Pacific’s Top Startups to Unlock Their Global Potential

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Startups across the region can apply from today to seek one of up to six places in the Visa Accelerator Program

SINGAPORE, Dec. 1, 2020 — Visa, the world’s leader in digital payments, is announcing an accelerator program for startups across Asia Pacific that are looking to expand their businesses into new markets. Visa will select an elite group of up to six startups to be part of the first program cohort. The Visa Accelerator Program will focus on creating defined commercial opportunities for the startups to collaborate with Visa and its extensive network of bank and merchant partners in the region.

The Visa Accelerator Program is designed for startups that have launched successful solutions in their home markets, but are looking towards the next stage of growth. As the engine of global commerce, Visa is uniquely positioned to help startups break into new geographies and reach new customer groups.

"In Visa’s ongoing work with the startup community, we often see companies face challenges when taking their business from a local success story to becoming a player in multiple markets," said Chris Clark, regional president, Asia Pacific, Visa. "Visa has global expertise that can help startups take their expansion plans off the white board and into the real world."

Digital economy, small businesses, open data all key focus areas

Startups in the Visa Accelerator Program should be ready to work on some of the most pressing financial and technological opportunities in Asia Pacific. Visa is looking for startups that want to address areas such as:

  • Expanding access to the digital economy to consumers and businesses that may be underserved or cash-dependent
  • Supporting small businesses as they grapple with changing technology demands and the ongoing impacts of the COVID-19 pandemic
  • Leveraging the growing open data environment in the region to develop more personalised banking and shopping experiences
  • Developing new ways of moving money that aren’t dependent on traditional credit and debit cards

"There is no shortage of fantastic solutions coming out of the Asia Pacific startup community. What’s most important to Visa is how we can support those solutions getting elevated to a stage where in a few months’ time they could be pitched as a commercial deal to a leading bank, retailer or technology company in the region. A big differentiator for the Visa Accelerator Program is our concentration on a small number of startups that are truly ready to unlock that next level," said Clark.

Join the program

The Visa Accelerator Program is a new part of Visa’s broader set of platforms and activities for the startup community in Asia Pacific. With its dedication to supporting international expansion, the Visa Accelerator Program is the right fit for startups that are Series A and above, have a long-term commitment to Asia Pacific growth and existing operations in the region, and have a market-validated, proven solution.

For more information, including how to apply, visit: https://www.visa.com.sg/apaccelerator 

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.

PR Newswire

OneConnect Launches “Linked Port” in China’s Greater Bay Area

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SHENZHEN, China, Nov. 30, 2020 — OneConnect Financial Technology Co., Ltd. ("OneConnect" or the "Company") (NYSE: OCFT), an associate of the Ping An Group, and China Merchants Group recently launched the Guangdong-Hong Kong-Macao Greater Bay Area Port Logistics and Trade Facilitation Blockchain Platform Project for the ports Shekou and Shunde.

The "linked port" technology ecosystem for the two ports is the first step to ultimately improve cross-border trade efficiency across the whole Greater Bay Area, one of the world’s largest port zones. With increasing container throughput and cross-border trade, it is vital for the Greater Bay Area to integrate its 37 ports to remain competitive.

The technology project is part of the new infrastructure plan promoted by the Shenzhen municipal government and other governmental departments.

In a promising pilot, 200 twenty-foot equivalents (TEUs) of real goods were imported and exported between the Shekou and Shunde ports. The technology linking the two ports reduced import and export-related logistics processes from five to seven days to just two days. Transportation and customs declaration costs for enterprises also fell by 30%.

The integrated technology linking trade participants operating in the Greater Bay Area will improve communication, streamline port clearance processes and enhance the overall competitiveness of ports within the region.

The linked port project will use advanced technologies, including blockchain, big data, artificial intelligence (AI) and cloud computing, to help create smart ports, and enable smart regulation, smart trade and smart finance processes. OneConnect is a technical supporter of the project. It constructed the core port logistics data standards and the blockchain platform.

Using these technologies, trade participants will be able to connect with customs officials efficiently through a shared blockchain network across the Greater Bay Area. Trade participants will be able to swiftly identify the authenticity of any trade transaction through the validation of cross-border trade-related information registered on the blockchain.

The project focuses on four areas: smart ports, smart regulation, smart trade and smart finance. China Merchants Group’s port in Western Shenzhen will act as a key smart port that allows sharing of resources through blockchain technology, promoting efficient logistics and creating a digital ecosystem for port shipping in the Greater Bay Area.

Smart regulation will improve cooperation between custom officials and enterprises with a collaborative customs clearance process. Two separate customs declaration procedures will be simplified into one, with cross-validation capabilities made possible by blockchain technology and real-time information capture through Internet of Things (IoT)-based processes.

Trading enterprises will also benefit from smart trade solutions for convenient customs clearance, efficient logistics and digital finance, which will create a trust-based, convenient, efficient, and traceable trading environment. Digital financial services such as export tax rebate financing and cross-border e-commerce financing will enhance integrated trade finance services in the Greater Bay Area and build up core competitiveness.

As data on the blockchain cannot be tampered with and allows for automatic cross-verification with the data being encrypted, OneConnect will ensure the logistics data can be traceable and impossible to change. The linked port will greatly enhance authentication processes for logistics and transportation.

The platform will also issue real-time warnings to assist the customs departments in managing any sensitive data regarding ships, containers and cargo.

About OneConnect

OneConnect is a leading technology-as-a-service platform for financial institutions in China. The Company’s platform provides cloud-native technology solutions that integrate extensive financial services industry expertise with market-leading technology. The Company’s solutions provide technology applications and technology-enabled business services to financial institutions. Together they enable the Company’s customers’ digital transformations, which help them increase revenue, manage risks, improve efficiency, enhance service quality and reduce costs.

Our technology-as-a-service platform strategically covers multiple verticals in the financial services industry, including banking, insurance and asset management, across the full scope of their businesses – from sales and marketing and risk management to customer services, as well as technology infrastructure such as data management, program development, and cloud services.

PR Newswire

Rohde & Schwarz Cybersecurity launches new generation of high-speed network encryptors and software-based VPN Client

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MUNICH, Nov. 30, 2020 —

IT security expert Rohde & Schwarz Cybersecurity presents two new security solutions, approved by the German Federal Office for Information Security (BSI) for VS-NfD (RESTRICTED), NATO RESTRICTED and RESTREINT UE/EU RESTRICTED classification level:  R&S®SITLine ETH NG, a new generation of high-speed network encryptors, offering scalable transmission rates from 10 Mbit/sec to 40 Gbit/sec, and R&S®Trusted VPN Client, a software-based VPN Client, enabling users to work in a secure and encrypted mobile environment.

With R&S SITLine ETH NG, Rohde & Schwarz Cybersecurity provides application- and user-independent basic security for cross-location network communications for government agencies and enterprises. The variants of the product line are called R&S SITLine ETH-L, an encryptor for up to four independent 10 Gbit/sec lines, and R&S SITLine ETH-S, a compact system for lines with up to 1 Gbit/sec. The solution encrypts communications already at layer 2 level, thus also provides protection against operating errors if, for example, the wrong security level is selected for email transmissions of sensitive content. The network encryptor thus also guarantees users independence from telecommunications providers and component suppliers. The Rohde & Schwarz Cybersecurity Ethernet encryptors are "Security Made in Germany". With 30 years of crypto expertise, the manufacturer is one of the pioneers in the field of network encryption.

With R&S Trusted VPN Client, Rohde & Schwarz Cybersecurity facilitates encrypted, mobile work despite VS-NfD (RESTRICTED) requirements. The solution protects the network communication of a client platform (Windows laptop or tablet) with a government or corporate network over an untrusted network such as the internet. R&S Trusted VPN Client is software-based and requires no additional hardware, meaning that users can work on the move at the airport, from home office or from other public spaces without any restrictions. The "Always On" mode provides additional security. Users are always protected in untrusted networks. Thanks to its high scalability, R&S Trusted VPN Client can be individually adapted to changing work requirements at any time.

Press Contact:

Esther Ecke, Phone: +49 (0) 30 65 884 – 222, Email: Esther.Ecke@rohde-schwarz.com

Rohde & Schwarz Cybersecurity is a leading IT security company that protects the digital assets  of companies and public institutions worldwide from cyberattacks.

www.rohde-schwarz.com/cybersecurity

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PR Newswire

Kalkine Pty Limited To Launch its ‘Australian Equity Technical Analysis Report’

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SYDNEY, Nov. 30, 2020 — Kalkine Pty Limited is pleased to announce the launch of a new technical analysis-driven research product ‘Technical Analysis Report’. This report aims to evaluate equity opportunities in consideration of sufficient risk-appetite and financial flexibility, and returns expected over a short timespan.

What Should be an Appropriate Stock Picking Strategy? Should One Buy Now or Wait for Better Results or Lower Valuations? These are some of the vital questions looming in the mind of prudent investors!

Stock markets often depend on the sentiments of market participants and the two prominent emotions include greed and fear. Evolving fundamentals and macroeconomic factors like GDP, socio-political stability, inflation, interest rates, etc. also influence stock prices. Technical analysis is one of the two main schools of market-analysis used to assess the price direction based on an identifiable price-pattern.

Over the past one-year, ASX All Ordinaries yielded a 0.77% return (till November 25, 2020, from Refinitiv); therefore, a technical analysis report developed after deep-research and backtesting by qualified experts might be helpful to benefit from price trends gauged.

Considering above, Kalkine’s Technical Analysis Report Offers:

  1. Extensive Technical Research: This report is based on a thorough technical analysis using price action, support, resistance, candlestick patterns, relative strength index, moving averages, etc.
  2. Swing Trading Opportunity:  By virtue of seizing short to medium-term gains, swing trading can provide an edge over fundamental analysis.
  3. Insights on Leading Sectors: ASX-listed stocks from leading sectors including FinTech, Telecom, Healthcare, Renewable Energy, E-Commerce, etc. are covered to gain from trending themes.
  4. High-Volume Stocks Coverage: Kalkine’s report covers stocks with above-average volumes showcasing the decent returns potential as they are generally more liquid and help easy execution of trades.
  5. Insights on Risk-Reward Scenario: Investors can weigh the prospective reward for the risks undertaken in light of an entry-level, target prices, and pre-defined stop-loss.

In summary, Kalkine’s Technical Analysis report (which is easy to comprehend with actionable insights) aims to cover stocks after an overall assessment of the global indices, taking cues from the major global news.

Note: Trading decisions require a thorough analysis by investors while evaluating stocks. Kalkine’s publications are NOT a solicitation/recommendation to buy, sell or hold stock(s) of company/companies or engage in any investment activity under discussion.

Company Name: Kalkine Pty Ltd.
Media Contact: Ms. Honey Bhargava
Email-id: honey.bhargava@kalkine.com.au

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PR Newswire

ANNKE Unveils New NightChroma™ Cameras – World’s First ACE True Full Color Night Vision Smart Security Cameras Globally

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ANNKE, once again, takes a step ahead by launching world’s first, and most innovative & advanced NightChroma™ ACE true full color night vision smart security cameras – NC400 and NCA500, opening a new era in video surveillance

HONG KONG, Nov. 28, 2020 — ANNKE, created for security, today unveils world’s first ACE true full color night vision security cameras — NC400 and NCA500, that are able to turn night into day with the unrivaled high tech. Check the NightChromaTM tech here.

ANNKE NightChroma Security Camera
ANNKE NightChroma Security Camera

Customers can purchase NC400 & NCA500 security cameras with the leading top tech at 25% off now:

Shop NC400 here: https://www.annke.com/products/nc400 
Buy NCA500 now: https://www.annke.com/products/nca500

What’s ACE True Full Color Night Vision Tech
Not every security camera that sees colors at night can be called as color night vision security cameras. ANNKE NightChromaTM Series smart security cameras remain true full color pictures at ultra clarity even in 0.0005 lux darkness without any ambient lighting, or even 0 lux with the built-in supplement light.

The "so-called" full color night vision security cameras, however, only capture blurry videos after being forced into color night vision mode. ANNKE NC400 & NCA500, on contrast, deliver stunning & color-rich footages regardless day or night.

How ANNKE NightChromaTM Security Cameras Capture Color Images at Night
The two brand-new security cameras are able to provide the incomparable ACE true full color night vision with the below industry-leading tech and A-1 image enhancement algorithms.

  • Best image sensor – Increases 180% of photosensitive areas
  • F1.0 super aperture – Captures more lighting for brighter images
  • Active alignment tech – Brings the most accurate adjustment within 4 pixels
  • 100 ft warm supplement light – Ensures colorful images in 0 lux darkness
  • True WDR – Provides crystal pictures in strongest lighting contrast conditions
  • 3D DNR – Removes the image noise for sharp footages in low-light scenarios
  • BLC – Compensates light to the object in the front for crystal images
  • HLC – Avoids the overexposure and blinding of videos day & night
  • HLS – Optimizes the image clarity if the brightness exceeds the threshold
  • Anti-banding – Prevents the appearance of horizontal lines in images

That’s What ACE True Full Color Night Vision Security Cameras Should Be

NC400, world’s first 4MP ACE true full color night vision PoE IP camera, delivers true Super HD images (2560 X 1440 pixels) at 20 fps. The ONVIF compatibility & PoE connection enable the PoE IP camera to integrate with ANNKE NVRs or third-party NVRs for 24/7 record with just one single Ethernet cable. This IP camera can work standalone simply by plugging it to an outlet and connect to the router with a network cable.

NCA500, world’s first 5MP ACE true full color night vision CCTV camera, provides Super HD images (2560 X 1944 pixels) at 20 fps. Connect the advanced surveillance camera to an ANNKE DVR for 24/7 record.

NC400 is now available at $97.5 (25% off) and NCA500 is now available for purchase at $67.5 (25% off) with free shipping.

All of ANNKE smart security cameras and systems are now at huge discounts during Black Friday and Cyber Monday Sales 2020. Customers can get up to 40% off on ANNKE Store.

About ANNKE
ANNKE, created for security, aims to provide the finest and best smart security cameras and systems for home and business owners worldwide. ANNKE’s deep expertise in product design, smart home connectivity and cutting-edge capabilities enable it to deliver the most seamless security solutions for users. ANNKE is always striving to develop innovative technology to provide customers with easiest and the most straightforward security products.

For more details about ANNKE and its products, please visit
https://www.annke.com.

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https://www.annke.com

PR Newswire

Antiprohense Research: Digital Hologram ARAdvertising vs. Traditional Advertising in 5G Era

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How WIMI’s Hologram AR advertising technology is changing the industry

HONG KONG, Nov. 27, 2020 — Antiprohense, a market research organization in Hong Kong, recently released a research report on ‘Digital Advertising vs. Traditional Advertising in 5G Era‘. Digital advertising is challenging the traditional advertising industry. During the outbreak of COVID-19, many people saw the public-welfare function and commercial value of the media, and many advertisers would adjust their advertising strategies as soon as possible. Digital advertising will highlight its competitive advantages, such as no contact advertising or online remote updates, so that the delivery of information is timelier than before. In the future, more digital media will emerge to help the industry develop in a healthy way.

The demand for TV, online games, e-commerce, social networks, health TV, and online education increased significantly during the quarantine. Only in the first quarter, Netflix increased 16m new users in the US — about double the number in the previous quarter. Italians also increased their time spent on Facebook apps by 70 percent. After 2020, there will be significant growth in the upstream video data stream from the Internet of Things. AR holographic services are expected to generate massive demand between 2020 and 2025.

WIMI’s holographic advertising platform will overturn traditional advertising. Customers will directly watch the holographic stereoscopic advertisements and have an immersive feeling. Besides, the holographic cloud AI-MBT technology can track and analyze various data of customers to provide effective data support for advertisers. The current application fields: holographic indoor advertising, holographic outdoor advertising, high-altitude holographic advertising, holographic airport/subway advertising, holographic in-store (outside) display of well-known brands, and holographic event advertising display, etc.

The core of WIMI’s business is holographic AR technology, which is used in software engineering, content production, cloud, and big data to provide customers with AR-based holographic services and products. Products mainly include holographic AR advertising services and holographic AR entertainment products.

WIMI Hologram Cloud’s advertising business is divided into online and offline AR holographic advertising. And the online business is mainly mobile AR holographic advertising display and light entertainment advertising application. The entertainment business is divided into online and offline AR holographic interactive entertainment.

The development momentum of Holographic AR advertising business is relatively fast. In the past two years, both the number of customers and the unit price of customers have obviously increased. WIMI’s holographic AR adware enables users to insert real or animated 3D objects into video clips, seamlessly integrating the objects with scenes in the video. Moreover, WIMI’s online Holographic AR advertising solution incorporates holographic AR ads into films and programs hosted by China’s leading online video media platforms.

In terms of subdivision, the AR industry chain mainly includes four parts: hardware, software, application and content, and services. Hardware includes parts and equipment. Software is divided into information processing and operating platforms. Application and content are developed and produced for different industries. And services are about channel distribution of application content through the distribution platform. From the perspective of the business model, WIMI is a solution provider, which integrates application and content, and services, according to the real needs of downstream customers, and then outputs complete solutions. Thus, the liquidity of WIMI is mainly relying on the holographic AR advertising services and holographic AR entertainment products.

About Antiprohense

Antiprohense Team is a leading market research company in Hong Kong. They have built one of the premier proprietary research platforms on financial market, with an emphasis on emerging growth companies and paradigm-shifting businesses. Antiprohense team is professional in market research reports, industry insights & financing trends analysis. For more information, please visit http://www.antiprohense.com 

Media contact

Company: Antiprohense Research
Contact: insights & financing 
E-Mail: lt@Antiprohense.com
Website: http://www.antiprohense.com  
TEL: 00852 7038534

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