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PR Newswire

COSRX Launches TikTok Campaign Calling Upon Consumers to ‘PrepPair’ A Perfect Canvas to Elevate Skincare Results

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LOS ANGELES, Nov. 19, 2023 /PRNewswire/ — COSRX, a derm favorite skincare brand, created a significant buzz on TikTok with its #SlapSnail #SnailDanceChallenge #SnailDuo #LayerYourSPF TikTok Challenge, amassing an impressive 3 billion views under the #COSRX hashtag. And today, they are returning to TikTok with a brand new campaign, the #PrepPair challenge.

COSRX #PrePair TikTok Challenge
COSRX #PrePair TikTok Challenge

This campaign aims to spotlight the transformative effects of COSRX’s new product, The 6 Peptide Skin Booster Serum, emphasizing the importance of a well-prepared canvas for an enhanced skincare experience.

COSRX #PrePair TikTok Challenge - QR CODE
COSRX #PrePair TikTok Challenge – QR CODE

Launched in August, COSRX’s The 6 Peptide Skin Booster Serum tackles a range of skin concerns with its unique blend of six peptides, addressing firmness, wrinkles, soothing, brightening, texture, and pores. This first step serum provides a comprehensive solution for flawless skin.

COSRX #PrePair TikTok Challenge - Award
COSRX #PrePair TikTok Challenge – Award

Crafted for optimal comfort and efficacy, the serum boasts a lightweight liquid formula with a water-like texture. Its gentle and hydrating properties ensure rapid absorption, leaving no greasy residue. It’s great as a standalone serum, but the formula and texture facilitate effortless layering, making it the perfect first step to layer with other skincare products and boost their efficacy. Whether applied multiple times or incorporated into the initial steps, expect enhanced results for radiant and revitalized skin.

Participation in the #PrepPair challenge involves using the challenge filter to showcase COSRX products addressing various skin concerns. Participants are encouraged to flaunt newfound skin confidence through expressive selfies, allowing creativity in expressing confidence, happiness, excitement, quirkiness, or humor. Additionally, users can engage in a product review featuring The 6 Peptide Skin Booster Serum and best synergy duos, including The Vitamin C 23 Serum for brightening and hyperpigmentation, The Retinol 0.1 Cream for wrinkles and firmness, The Niacinamide 15 Serum for pores and sebum, and Advanced Snail 96 Mucin Power Essence for hydration and plumping skin.

Share thoughts through a GRWM, skincare tips, B&As, or any creative format. Don’t forget to include the designated hashtags: @cosrx_official #COSRX #PrepPair #SkinPrepping #SkincarePairing #Peptide.

All participants will automatically be included in the draw to win some incredible prizes. The top 200 winners will be awarded COSRX’s The 6 Peptide Skin Booster Serum and a randomly selected products from the synergy duos for the perfect pairing. And the TOP 10 winners, will win The AirPods Max with COSRX products. Challenge ends on 22nd Dec 2023 (PST) and all winners will be announced via their official Instagram (@cosrx) and TikTok channel (@cosrx_official) on Jan 5th, 2023.

Participants are invited to join the #PrepPair challenge and unlock the secrets to radiant, confident skin!

About COSRX:

With its powerful yet affordable skincare solutions, COSRX has quickly become one of America’s favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn’t. Find its best-selling skincare solutions at retailers nationwide, including Amazon, ULTA, JCPenney, Target and Dermstore.

PR Newswire

Akamai and Deloitte Announce Strategic Alliance to Deliver Zero Trust Segmentation and Managed Incident Response

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The alliance will deliver a unified product and services approach to mitigate ransomware attacks in an enterprise-ready solution

SINGAPORE, Nov. 10, 2023 /PRNewswire/ — Akamai Technologies (NASDAQ: AKAM), the cloud company that powers and protects life online, and Deloitte, a leader in global security services, today announced a strategic alliance to provide Zero Trust microsegmentation and incident response services to Deloitte customers worldwide. This alliance will combine Deloitte’s expertise in cybersecurity, network forensics, and security with the Akamai Guardicore Segmentation solution. This combination has already provided organizations in Latin America and other regions with immediate protection from ransomware attacks that otherwise may have been disastrous.

Ransomware attacks continue to grow and wreak havoc on organizations of all sizes. According to a recent report from Akamai, the number of ransomware victims increased 143% from Q1 2022 to Q1 2023 due to the exploitation of zero-day and one-day vulnerabilities. This underscores the importance of ensuring organizations have the right people and technology in place to defend against these growing threats.

“Few incident response or network security offerings have provided as much value to our clients as Akamai Guardicore Segmentation. Deloitte has been recommending and implementing this solution with clients that require east-west network traffic security controls, and are dealing with active breaches and preventing lateral movement,” said Marcelo Diaz, Cyber Risk Partner at Deloitte. “We also received tremendous positive feedback from clients in our recent collaboration at Cyber Icon Chile. The trust among our teams and mutual benefits of our alliance further enhances the client experience and accelerates time to value.”

“Enterprise clients continue to demand simpler ways to mitigate ransomware, get visibility into their network, and remain compliant,” said Mani Sundaram, Executive Vice President and General Manager of the Security Technology Group at Akamai. “Deloitte’s deep technical expertise and white-glove service offerings are the perfect match for Akamai Guardicore Segmentation. This alliance gives clients a route to fulfill their Zero Trust requirements with less time, overhead, and complexity.”

Leading client use cases for the solution include east-west traffic control implementation, gaining network visibility, isolating environments, cloud migration, incident response, and more. Deloitte’s teams around the world are fully certified to deploy and manage this technology to help enterprises ensure a Zero Trust posture, and have been a trusted ally in helping clients recover from challenging network breaches.

Deloitte customers can utilize Akamai Guardicore Segmentation in their managed environments today. Learn more in our case study.

About Akamai

Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai’s cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on X, formerly known as Twitter, and LinkedIn.

Media Contact
Akamai PR
AkamaiPR@akamai.com

Source: Akamai Technologies, Inc.

PR Newswire

ViewSonic to Showcase its Metaverse for Education and Foldable 135″ All-in-One LED Display at EDUtech Asia 2023

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SINGAPORE, Nov. 6, 2023 /PRNewswire/ — ViewSonic Corp., a leading global provider of visual solutions, has announced its participation in the EDUtech Asia 2023 event in Singapore. Attendees will have the opportunity to experience the latest innovations in digital learning firsthand at ViewSonic’s booth, G11, from November 8th to 9th.

ViewSonic Showcases a 3D Virtual Learning Solution at EDUtech Asia 2023
ViewSonic Showcases a 3D Virtual Learning Solution at EDUtech Asia 2023

Throughout the event, ViewSonic will showcase the latest version of UNIVERSE, a metaverse built for education. The platform provides a secure digital learning space that elevates student engagement, encourages collaboration, and fosters a sense of belonging, bringing the benefits of in-person learning to an online environment. The latest UNIVERSE update integrates Canvas and Blackboard Learning Management Systems (LMS), streamlining administrative tasks for educational institutions and simplifying the learning process.

“ViewSonic remains committed to driving the ‘Ecosystem as a Service (EaaS)’ strategy, aiming to build a comprehensive digital education ecosystem” emphasized Kevin Chu, Director of the VSX Business Unit at ViewSonic. “One of our goals at EDUtech Asia 2023 is to spotlight the benefits of integrating an immersive environment into online learning. We want attendees to see just how engaging a 3D virtual campus can be when incorporated into digital learning.”

Another booth highlight is the LDS135-152 Foldable 135″ All-in-One LED Display. Pre-assembled with LED modules, a system control box, and a motorized floor stand, this impressive large display can be set up and ready for use in just 10 minutes upon unboxing. The innovative foldable screen design greatly reduces its form factor compared to conventional models, allowing it to fit into large passenger elevators for convenient relocation between different floors and spaces, as well as saving on transportation costs. Ideal for multi-venue facilities and the short-term rental market, it caters to various events such as tradeshows and exhibitions.

In addition, there will be demonstrations of the ViewBoard IFP33 series 75″ Interactive Display. With its 4K Ultra HD resolution, advanced touchscreen capabilities, integration with myViewBoard® Whiteboard software, and vCast screen casting software, the IFP7533 enables seamless content creation and sharing, enhancing engagement in both physical and digital classrooms.

ViewSonic at EDUtech Asia 2023 
When: November 8th-9th, 9:30 a.m.– 6:00 p.m.
Where: Booth no. G11, Sands Expo, 10 Bayfront Avenue, Singapore

About ViewSonic

Founded in California, ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. As an innovator and visionary, ViewSonic is committed to providing comprehensive hardware and software solutions that include monitors, projectors, pen displays, commercial displays, All-in-One LED displays, ViewBoard interactive displays, and myViewBoard software ecosystem. With over 35 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets and helping customers “See the Difference.” To find out more about ViewSonic, please visit www.viewsonic.com

PR Newswire

LILIN IMU Shock-proof Camera Honored with Taiwan Excellence 2024

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TAIPEI, Nov. 2, 2023 /PRNewswire/ — LILIN’s motto, “We create, we innovate.” has received outstanding validation as we enter 2024.

LILIN IMU Shock-proof Camera Honored with Taiwan Excellence 2024
LILIN IMU Shock-proof Camera Honored with Taiwan Excellence 2024

LILIN’s self-developed vibration-resistant 4K license plate recognition camera has been chosen as a 2024 Taiwan Excellence winner! This marks the second international award following the ISC West Award in 2023.

This product is unique in the market, featuring 4K resolution, AI capabilities, and IMU vibration resistance while automatically tracking objects. It finds typical applications in land-based vehicles. For instance, when a police car is in motion, vibrations can affect image clarity. IMU Camera, with its hardware and software anti-vibration features, maintains and preserves a clear 4K high-resolution image. Not only performs license plate recognition directly on the camera but also integrates with backend applications (such as law enforcement systems) without needing an additional host, making technology-driven law enforcement more flexible and efficient.

Conventional license plate recognition cameras in the market lack vibration resistance, resulting in blurry images that affect recognition results. Additionally, they require an external computer host for such heavy tasks. LILIN’s IMU anti-vibration camera operates independently and individually complete image recording, license plate recognition, and backend data integration without a computer. This reduces the complexity of maintenance and deployment, minimizes potential failure factors, and helps operating units manage costs more effectively.

Apart from identifying general and special license plates of various countries and colors, this camera is compatible with LILIN’s “Self Yolo” model conversion. Users can upload their AI object models to the camera to recognize different object types, such as pedestrians, expanding the camera’s application range. Beyond recognition, another exceptional feature of this camera is “behavior detection.” Which distinguish actions such as running red lights, not yielding to pedestrians, and making illegal right turns.

LILIN is committed to applying its products to meet actual market demands. The solutions have gained recognition from industry, government, and academia. Global partners highly trust them, and LILIN receives a high level of product inquiries.

“LILIN rarely makes ‘sudden’ decisions, whether product development or competition participation. Our determinations are based on market trends and countless customer feedback,” emphasized Hsu Cheng-Chung, General Manager of LILIN. He added, “Being selected as a Taiwan Excellence winner highlights our determination to operate in the global market aggressively and actively.”

For media contact and sales inquiries:
Ivy Cham
marcom.one@lilin-solutions.com

PR Newswire

Big Science Art: Openverse’s black hole spins visualization on NATURE journal

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HANGZHOU, China, Nov. 1, 2023 /PRNewswire/ — The following is a report about Openverse originally published by WSJ.China.

Humanity has always been curious about the supermassive black hole in the center of the galaxy. “A black hole is the most ideal and simplest celestial body to verify the correctness of the theory of general relativity, it occupies a significant position in theoretical physics.” Cui Yuzhu explained why the scientific community has persistently studied the black hole problem during the century since the theory’s emergence.

Since enrolling as a doctoral student in 2017, Cui Yuzhu’s research direction has been firmly anchored on the M87 black hole. In the same year, she participated in the Event Horizon Telescope Project (EHT) to work on data and picture processing. In addition, she is also responsible for processing and analyzing data from the East Asia VLBI Network (EAVN) composed of telescopes in China, South Korea, and Japan. Via the Event Horizon Telescope observations, Cui Yuzhu can obtain information on micro-scales and slightly larger scales, including observations of black hole scales and jet structures.

The first author of the paper "The M87 black hole is confirmed to have spin" Cui Yuzhu. The Co-founder of OPENVERSE, digital designer Budda. The Schematic diagram of the tilted black hole accretion disk model, produced by OPENVERSE's independent Big Science and Art Studio intouchable®
The first author of the paper “The M87 black hole is confirmed to have spin” Cui Yuzhu. The Co-founder of OPENVERSE, digital designer Budda. The Schematic diagram of the tilted black hole accretion disk model, produced by OPENVERSE’s independent Big Science and Art Studio intouchable®

Cui Yuzhu found the M87 black hole jet shows a periodic swing of about 11 years, and the swing amplitude is approximately 10°. “Demonstrating this breakthrough result via visualization was not smooth, I was learning 3D software and planned to make this cover myself.” Cui Yuzhu said with a smile. At this time, Cui Yuzhu encountered the Openverse founder, former senior IP lawyer Jo Xu (Xu Wen), and co-founder digital designer Budda. Based on the simple schematic diagram and detailed text description hand-drawn by Cui Yuzhu, the Openverse team used AI-empowered patented technology to quickly complete the rendering from sketch to flat 2D to 3D stereoscopic drawing. The most significant difficulty in the process was the alignment of ideas between designers and scientists due to widely differing knowledge backgrounds. The digital designer Budda said: “Scientists have very high requirements for the accuracy of model performance, including which angles should be selected to show the precession of the accretion disk, and how much it swings, all of which must be able to correspond to the observation data. This scientific research result visualization has a strong visual impact, like a graphic artwork. This is where Openverse shows its talents as a soul painter.”

This image released with the discovery of the spin of black hole M87 has received enthusiastic attention from all over the world. ” As Smart IP Maker, what we are doing is not simply to use technology to do the ‘transformation of scientific research results’ or ‘cross-border cooperation in science and art’, but to use the power of IP to start a sustainable value cycle, “Budda said, in his view, scientific discoveries themselves have great IP potential, just as the famous astronomer Carl Sagan launched world-renowned popular science works ‘Cosmos,’ which are not only timeless but also have incredibly high commercial value.

After the visual realization of this accretion disk precession model picture, Dr. Cui Yuzhu, who has made intellectual contributions, can use it permanently and free of charge in the academic and popular science fields. Openverse focuses on this black hole IP’s development, management, and commercialization, “such as making IP into a digital art collectible with part of the revenue donated to scientific research institutions including Zhijiang Laboratory,” Budda said, “This mechanism is similar to that of donors or sponsors supporting potential artists and researchers in the 15th century Renaissance period.” At the same time as the interview was being conducted, the 10,000 digital collectible of the “M87 Black Hole Jet Accretion Disk Precession 3D Model” was sold out within 1 second by Openverse on the Whale Explorer platform.

When we asked Openverse how the “Make Science Popular” slogan came up, Budda answered: “The European Renaissance Movement inspired it.” The Openverse team looked back at that period of human civilization, which shows that art and science were not as distinct as they are today but were integrated and intertwined. This inspired the Openverse team to initiate the concept of “Big Science and Art.” After accumulating strength for decades, Chinese science and technology is experiencing an explosion of results. Budda said: ‘We jokingly say to the scientists, if you save time on drawing pictures, you may win the Nobel Prize earlier, and Openverse hopes to become the name behind the most Nobel laureates.”

Finally, we asked Cui Yuzhu: What is the significance of the research on black holes to ordinary people? She smiled: “Today, people will ask about the significance of studying black holes. More than 50 years ago, about the significance of exploring Mars. More than 60 years ago, about the significance of lunar exploration. More than 480 years ago, about the significance of ‘heliocentric theory.’ Many years ago, people would ask about the meaning of ‘geocentrism,’ just like hundreds of thousands of years ago, people would ask about the importance of ‘fire’… so if you look at it with too much pragmatism, it is difficult to get the expected answers in a short period time. The progress of scientific research subtly changes the way we look at the world around us, consolidating the steps of human thinking and scientific and technological progress, and our world view and even the universe.”

In the vastness of the universe, mysterious black holes have never been the limits of human exploration. The fusion of art and science will gradually expand human cognitive boundaries into the lives of every ordinary person, one step at a time.

PR Newswire

HUYA Inc. to Report Third Quarter 2023 Financial Results on Tuesday, November 14, 2023

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-Earnings Webinar Scheduled for 7:00 a.m. ET on November 14, 2023–

GUANGZHOU, China, Oct. 24, 2023 /PRNewswire/ — HUYA Inc. (“Huya” or the “Company”) (NYSE: HUYA), a leading game live streaming platform in China, today announced that it will report its third quarter 2023 unaudited financial results on Tuesday, November 14, 2023, before the open of U.S. markets.

The Company’s management will host a Tencent Meeting Webinar at 7:00 a.m. U.S. Eastern Time on November 14, 2023 (8:00 p.m. Beijing/Hong Kong time on November 14, 2023), to review and discuss the Company’s business and financial performance.

For participants who wish to join the webinar, please complete the online registration in advance using the links provided below. Upon registration, participants will receive an email with webinar access information, including meeting ID, meeting link, dial-in numbers, and a unique attendee ID to join the webinar.

Participant Online Registration

A live webcast of the webinar will be accessible at https://ir.huya.com, and a replay of the webcast will be available following the session.

[1] For the purpose of this announcement only, Chinese Mainland excludes the Hong Kong Special Administrative Region, the Macao Special Administrative Region of the People’s Republic of China, and Taiwan.

About HUYA Inc.

HUYA Inc. is a leading game live streaming platform in China with a large and active game live streaming community. The Company cooperates with e-sports event organizers, as well as major game developers and publishers, and has developed e-sports live streaming as one of the most popular content genres on its platform. The Company has created an engaged, interactive and immersive community for game enthusiasts of China’s young generation. Building on its success in game live streaming, Huya has also extended its content to other entertainment content genres. Huya’s open platform also functions as a marketplace for broadcasters and talent agencies to congregate and closely collaborate with the Company.

For more information, please visit: https://ir.huya.com.

For investor and media inquiries, please contact: 

In China:

HUYA Inc.
Investor Relations
Tel: +86-20-2290-7829
E-mail: ir@huya.com 

Piacente Financial Communications
Jenny Cai
Tel: +86-10-6508-0677
E-mail: huya@tpg-ir.com 

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: huya@tpg-ir.com 

Source: HUYA Inc.

PR Newswire

OutSystems Spotlights its Vision for Generative AI and Customer Success at Singapore’s NextStep Exec

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OutSystems’ first executive-only low-code conference in Singapore connects customers and IT leaders to discuss the future of application development

SINGAPORE, Oct. 17, 2023 /PRNewswire/ — OutSystems, a global leader in high-performance low-code application development, last week held its NextStep Exec in Singapore, which was attended by customers across different industries in Asia-Pacific (APAC). The event included an exclusive look at new developments with the OutSystems platform. It also connected customers and industry leaders to foster collaboration and exchange of insights, including customer use cases, applications, and business cases that drive innovation and return on interest (ROI) through high-performance low-code.

Paulo Rosado, Founder and CEO of OutSystems, delivering the welcome address at NextStep Exec 2023, Singapore.
Paulo Rosado, Founder and CEO of OutSystems, delivering the welcome address at NextStep Exec 2023, Singapore.

The conference showcased a preview of what’s new and next with the OutSystems Platform including:

  • Project Morpheus updates: OutSystems’ newest AI roadmap has been updated to provide a comprehensive data fabric that enables customers to seamlessly access and integrate data from any source, regardless of location or format. This will help customers to build more intelligent and data-driven applications.
  • OutSystems Developer Cloud: New capabilities in observability and monitoring have been unveiled on the OutSystems cloud-native development platform. This will give customers greater visibility into their applications and help them to identify and resolve issues quickly.

OutSystems further shared key company milestones since its founding in 2001, highlighting efforts since 2018 to leverage AI for expert-level assistance across critical areas of the software development lifecycle. OutSystems also emphasized its commitment to build new systems of the future with extreme composability and agility at their core, empowering enterprises to innovate and effectively adapt to rapidly digitalising environments.

“In our decade-long presence in Singapore, we have witnessed robust market expansion and widespread adoption of low-code technology across APAC. The successes of our customers are what drives us to continue innovating and investing in our solutions,” said Paulo Rosado, Founder and CEO of OutSystems. “With AI remaining at the forefront of technology innovation, we are committed to leading the way in AI-driven application development and delivering remarkable improvements in code quality and overall development efficiency. We’ll continue to provide enterprise-grade capabilities for customers to achieve their business goals and create world-class mobile and web apps that drive customer satisfaction.”

At the conference, OutSystems customers such as Roche, City Development Limited, Dynamik Technologies, and Resolution Life Australia highlighted some of the most pressing issues for IT leaders today and how low-code empowered them to modernise legacy systems, build and manage their talent pool, and drive incremental productivity and operational efficiency.

NextStep Exec 2023 Singapore was a resounding success, showcasing the latest innovations from OutSystems and the power of high-performance low-code to help businesses innovate and achieve their business goals. OutSystems is committed to supporting its customers in their digital transformation journeys and helping them to create world-class applications that drive customer satisfaction.

About OutSystems
OutSystems was founded in 2001 with the mission to give every organization the power to innovate through software. The OutSystems high-performance low-code platform gives technology leaders and developers the tools to rapidly build and deploy their own business-critical applications. The company’s network spans nearly 700,000 community members, 400+ partners, and active customers in 87 countries across 22 industries. OutSystems is “The Low-Code Platform®” and a recognized leader by analysts, IT executives, business leaders, and developers around the world. Some of the most well-known brands use OutSystems to turn their big ideas into software that moves their business, people, and the world forward. Learn more at www.outsystems.com.

PR Newswire

Majority of Arab youth say social media addiction is leading to decline in mental well-being: 15th annual ASDA’A BCW Arab Youth Survey

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DUBAI, UAE, Oct. 10, 2023 /PRNewswire/ — While the Middle East and North Africa (MENA) has among the highest levels of per capita adoption of social media networks globally, a majority of Arab youth say they are struggling to disconnect, and that social media addiction is negatively impacting their mental health.

Three-quarters of Arab youth say they struggle to disconnect from social media
Three-quarters of Arab youth say they struggle to disconnect from social media

These are some of the key findings under the theme, ‘My Lifestyle,’ of the 15th annual ASDA’A BCW Arab Youth Survey, the most comprehensive study of its kind of the Arab world’s largest demographic, its over 200 million youth, conducted by ASDA’A BCW, MENA’s leading communications consultancy.

This year’s survey reveals that nearly three-fourths (74%) of young Arabs are struggling to disconnect from social media. Additionally, about two-thirds (61%) agreed that social media addiction negatively impacts their mental health. 

The findings of the survey were launched at a special event organised by blinx, the new digital media hub focused on youth in the Middle East, to mark the World Mental Health Day. Sunil John, President, MENA, BCW and Founder of ASDA’A BCW, and Nakhle Elhage, General Manager of blinx, discussed the findings.

Asked which social channels are most important to them, 18% said of the respondents said Facebook, followed by Instagram (17%), WhatsApp (16%), YouTube (13%), TikTok (12%), SnapChat (11%), X/Twitter (8%) and LinkedIn (4%).

But most Arab youth (92%) also said big tech companies such as Meta, Apple, Netflix and Google have ‘too much power’. Similarly, an overwhelming majority (92%) said social media companies need to do more to stop disinformation on their sites.

Despite their struggle to disconnect, many young Arabs are swayed by the prospect of fame via social media, reflecting their ‘soft career’ choices rather than pursue challenging jobs in technology, medicine or engineering.

Asked which field they would want to achieve fame, the highest percentage (13%) of Arab youth said they would rather be famous as ‘a social media influencer.’ The respondents had the option of naming multiple fields from over 30 options including careers in industry, education, business, healthcare, tourism, and others.

To be known as chefs, food critics or food bloggers was equally popular (12%) while 11% each said they would like to be known for their humanitarian work or for their contribution to technology.

Social media as top source of news

Nearly two-thirds (61%) of the respondents said they get their news from social media, but this is a significant drop from 2019 when almost 80% of young Arabs surveyed said they get their news from social channels. Television, however, continues to be the second most preferred source of news – named by nearly half of young Arabs (45%).

Television is the most trusted source of news for young Arabs – named by 89% followed by online news portals (79%) and print dailies (76%). Social media influencers are not as trusted with 42% saying they are ‘not trustworthy’.

Announcing the findings, Sunil John, said: “The overt dependence on social media appears to have left many young people living in a bubble, unaware of the socioeconomic realities. With the highest levels of youth unemployment in the world, it is important for the MENA region to channel the energies of these young men and women into vocational training and quality education for the jobs of the future.”

“In the face of intriguing revelations by the ASDA’A BCW Arab Youth Survey, blinx, with its focus on Gen Z and Millennials across the Middle East, finds these insights particularly enlightening,” said Nakhle Elhage. “As we learn more about Arab youth media consumption habits and preferences from the recent survey findings, we, at blinx, are committed to keeping it real and genuine, away from fake news, misinformation, and disinformation.”

ASDA’A BCW commissioned SixthFactor Consulting, a leading research company, to conduct the 15th edition of the Arab Youth Survey. Face-to-face interviews were conducted with 3,600 Arab citizens aged 18 to 24 in 53 cities across 18 Arab states, the largest sample in the survey’s history. All the published findings are freely available with expert commentaries at arabyouthsurvey.com

Young Arabs would rather be a famous social media influencer, chef or charity worker
Young Arabs would rather be a famous social media influencer, chef or charity worker
PR Newswire

Tata Communications completes acquisition of Kaleyra, a leading global CPaaS platform player

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NEW YORK and MUMBAI, India, Oct. 6, 2023 /PRNewswire/ — Tata Communications, a global digital ecosystem enabler, today announces completion of the acquisition of Kaleyra, Inc. (NYSE: KLR).

On 28th June 2023, Tata Communications had entered into a definitive agreement with Kaleyra, Inc. to acquire it through Tata Communications Limited. The transaction has now been completed upon receipt of the approval by Kaleyra’s stockholders, necessary regulatory approvals, and fulfilment of other customary closing conditions. Under the terms of the agreement, Tata Communications Limited has paid an aggregate consideration of approximately $100 million in cash and assumed all of Kaleyra’s outstanding debt. With this, Kaleyra, Inc. and its subsidiaries have now become wholly owned subsidiaries of Tata Communications Limited.

The combination of Tata Communications customer engagement solutions and Kaleyra’s stronghold in technology, engineering and research & development will drive growth of global enterprises, powered by hyper-personalised and intelligent customer interactions.

“In today’s hyperconnected world, customer success and loyalty are pivotal to enterprise growth across industries and geographies,” said A.S. Lakshminarayanan, MD and CEO, Tata Communications. “We at Tata Communications are committed to revolutionise how businesses engage with customers, leveraging a digital fabric to harness data insights for delivering seamless, secure, smart and impactful customer interactions. We’re thrilled to welcome Kaleyra in this journey, as together we pave the way for the future of customer experience!”

Mysore Madhusudhan, Executive Vice President, Collaboration and Connected Solutions, Tata Communications added, “In this digital age, businesses require multi-channel customer engagement solutions built for intuitive, intelligent and automated interactions. Together, Tata Communications and Kaleyra form a powerful combination, poised to shape the customer engagement platforms of tomorrow.”

Mauro Carobene, Head of Customer Interaction Suite, Tata Communications, commented, “Together Kaleyra and Tata Communications stand on the brink of a new era, powered by the world-class communications capabilities of Kaleyra.io platform and a determination to drive the future of communications via our intelligent suite of customer interaction solutions. Our joint aspirations are massive, not only in terms of growth, but also in expanding our portfolio that drives value for our customers.”

Dr. Avi Katz, Founding Managing Partner of GigCapital Global said: “As the Chairman of the Board of Directors of Kaleyra since inception in November 2019 by way of combination with GigCapital1, Inc., I am delighted to see this outcome for the Kaleyra team and its stakeholders. This acquisition reflects a global recognition of the leadership of Kaleyra in the CPaaS industry, fruits of hard work of the entire Kalyera team for the last four years and excellent relationship with Tata Communications.”        

About Kaleyra

Kaleyra, Inc. (NYSE: KLR) (NYSE American: KLR WS) is a global group providing mobile communication services to financial institutions, e-commerce players, OTTs, so

ftware companies, logistic enablers, healthcare providers, retailers, and other large organizations worldwide. Through its proprietary platform and robust APIs, Kaleyra manages multi-channel integrated communication services, consisting of messaging, rich messaging and instant messaging, video, push notifications, e-mail, voice services, and chatbots.

Kaleyra’s technology makes it possible to safely and securely manage billions of messages monthly with over 1600 operator connections in 190+ countries, including all tier-1 US carrier.

About Tata Communications  

A part of the Tata Group, Tata Communications (NSE: TATACOMM; BSE: 500483) is a global digital ecosystem enabler powering today’s fast-growing digital economy in more than 190 countries and territories. Leading with trust, it enables digital transformation of enterprises globally with collaboration and connected solutions, core and next gen connectivity, cloud hosting and security solutions and media services. 300 of the Fortune 500 companies are its customers and the company connects businesses to 80% of the world’s cloud giants. For more information, please visit www.tatacommunications.com

Kaleyra’s Statutory Information

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of U.S. federal securities laws. Such forward-looking statements include, but are not limited to, its omnichannel and other product and global customer developments, its expectations, beliefs, intentions, plans, prospects or strategies regarding the business plans of Kaleyra, Inc.’s (“Kaleyra”) management team. Any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intends,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. The forward-looking statements contained in this press release are based on certain assumptions and analyses made by Kaleyra in light of its experience and perception of historical trends, current conditions and expected future developments and their potential effects on Kaleyra as well as other factors they believe are appropriate in the circumstances. There can be no assurance that future developments affecting Kaleyra will be those anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond the control of the parties) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements, including the mix of services utilized by Kaleyra’s customers and such customers’ needs for these services, including any variability by geography, market acceptance of new service offerings, the ability of Kaleyra to expand what it does for existing customers as well as to add new customers, that Kaleyra will have sufficient capital to operate as anticipated, and the impact that geopolitical and macroeconomic factors such as the war in Ukraine, may have on Kaleyra’s operations, the demand for Kaleyra’s products, global supply chains and economic activity in general. Additional risk factors that that may cause such a difference include, but are not limited to: (i) the ability of Kaleyra and Tata Communications to timely and successfully achieve the anticipated benefits of the proposed transaction; (ii) significant transaction costs associated with the proposed transaction; (iii) potential litigation relating to the proposed transaction; (iv) the risk that disruptions from the proposed transaction will harm Kaleyra’s business, including current plans and operations; (v) the ability of Kaleyra to retain and hire key personnel; (vi) potential adverse reactions or changes to business relationships resulting from the announcement or completion of the proposed transaction; (vii) legislative, regulatory and economic developments affecting Kaleyra’s business; (viii) general economic and market developments and conditions; (ix) the evolving legal, regulatory and tax regimes under which Kaleyra operates; and (x) potential business uncertainty, including changes to existing business relationships, during the pendency of the merger that could affect Kaleyra’s financial performance. Therefore, you should not place undue reliance on any such statements and caution must be exercised in relying on forward-looking statements. Should one or more of these risks or uncertainties materialize or should any of the assumptions being made prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

Tata Communications Statutory Information

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications Limited’s Annual Reports. 

The Annual Reports of Tata Communications Limited are available at www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.

© 2023 Tata Communications Ltd. All rights reserved.

TATA COMMUNICATIONS and TATA are trademarks or registered trademarks of Tata Sons Private Limited in India and certain countries.

PR Newswire

Personal connections on social media drive more consumer purchases than influencers, Mintel research reveals

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MUMBAI, India, Oct. 5, 2023 /PRNewswire/ — Indian consumers are more inclined to be influenced by people they know personally on social media when making purchasing decisions, according to the latest research by Mintel.

While urban consumers show a preference for online influencers, with 28% relying on them compared to 19% of the total sample, they are more heavily influenced by social media posts from people they know across various categories like clothing and accessories (51%), dining out (33%), and household items (31%).

This trend is not exclusive to urban areas. In Tier 3 cities, a significant 67% of consumers have not made purchases based on online influencers’ recommendations in the last six months through May 2023. Mintel research suggests that despite engaging with online influencers, consumers in low-tier cities remain unconvinced when making purchase decisions.

Urban Gen Z and Millennials draw inspiration from sports and entertainment celebrities

However, in urban settings, an affinity toward sports celebrities has emerged due to the increasing preference for an active lifestyle, particularly for Gen Z and Millennials. In the past six months, two in five women (40%) and men (36%) aged 18-34 have made clothing and accessory purchases based on influencer recommendations. Notably, nearly four in 10 (39%) men aged 18-34 who follow influencer advice favour sports celebrities over entertainment celebrities.

“When developing their social media marketing strategy, it’s critical for brands to consider consumers’ preferences, whether they’re targeting young men who admire sports stars for their lifestyle and fashion choices, or young women who tend to look up to entertainment celebrities and movie stars for fashion inspiration,” said Saptarshi Banerjee, Senior Lifestyle Analyst, Mintel Reports India.

Women aged 18-44, particularly those between the ages of 35 and 44, show a significant inclination toward entertainment celebrities. Nearly two in five (37%) female followers of such celebrities say they purchase beauty and grooming products based on online influencers’ recommendations, compared to 24% of female consumers from the total sample who are active on social media platforms.

“The influence of celebrities in social media extends beyond beauty and grooming to a wide range of lifestyle categories, including clothing and accessories, dining out and shopping for household items such as furniture and home décor.

“Our research indicates that sports celebrities influence urban consumers, in particular, while urban females find inspiration in media celebrities’ lifestyles. Brands can leverage the aspirational appeal of these celebrities, combining it with the broad reach of micro and nano influencers to craft compelling and authentic influencer marketing campaigns,” continued Banerjee.

Authenticity and the rise of micro and nano influencers

Consumer awareness is growing regarding the financial gains that drive online influencers, with 24% of metro consumers (compared to 18% of the total sample) feeling that most influencers are untrustworthy. This has underscored the importance of authenticity and trust in successful influencer marketing campaigns.

Moreover, 33% of those distrustful of online influencers believe that social media influencers with fewer followers are more authentic than those with massive followings. “The increasing distrust of online influencers with massive followings highlights the growing relevance of micro and nano influencers* as they are seen to be more relatable and approachable than their more famous counterparts, thus garnering greater trust from consumers,” noted Banerjee.

Furthermore, nearly half (47%) of consumers are drawn to influencers who are knowledgeable, easily accessible and foster a personal connection with their audience. Additionally, authentic reviews in conjunction with humorous content can be instrumental in connecting with 56% of consumers, according to Mintel research.

“Consumers who immerse themselves in social media platforms are often drawn to content that speaks directly to their everyday concerns in an amusing and captivating manner. In this time of uncertainty, humour provides a much-needed reprieve and is thus a particularly attractive form of content,” added Banerjee.

YouTube: The most popular platform

Across different age groups, YouTube is the most widely used social media platform among Gen Z (87%), Millennials (72%) and Gen X (47%). Furthermore, younger consumers are engaging with multiple social media platforms with 47% of Indians aged 18-24 using four or more, while 31% of those aged 25-34 are active on three or more platforms.

Mintel research shows that 21% of Older Millennials aged 34-42 (compared to 16% of the total sample) actively engage with brands on social media, highlighting the growing significance of these platforms for this generation. A majority of them follow brands on Facebook (89%) and Instagram (67%), emphasising the value of maintaining a brand presence on these platforms.

“Facebook can be a great platform for brands to keep Older Millennials up to date with the latest industry trends and product announcements, while Instagram can be used to create visually appealing and unique engagements.

“Additionally, only half of Gen X have been active on social media in the last six months, while 70% of Baby Boomers have not used social media in the same period, making them less conducive to online influencer marketing,” concluded Banerjee.

Notes:

*Micro-influencers (10k–100k followers) and nano influencers (<10k followers)