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PR Newswire

Kingdom Heroes 8 English version coming soon! Iconic features you need to know

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TAIPEI, April 2, 2022 /PRNewswire/ — Kingdom Heroes is a classic IP series that was R&D by USERJOY for score years, which hits 4,000,000 sales until now and the squeal Kingdom Heroes 8 English version will be recently released on Steam. In 2021 January, Kingdom Heroes 8 entered the weekly sales top 4 and now breakthrough 300,000 sales in a month. This classic playing method accumulated a huge number of regular players afterward. Let’s have a look at the features that you should know before starting this game!


Inherit and breakthrough the classic

Kingdom Heroes 8 goes on the classic strategic playing method as the previous pieces. It greatly improved the visual quality to present a wide and sophisticated map while inheriting the horizontal scrolling screen environment.


Reappearing the stage of The Records of the Three Kingdoms

The vast map reproduces where the story takes place particularly. Not only random events but also new elements are added to let people fight and explore freely in an opening explore the environment.

Magnificent army with thousands of men and horses

Players can enjoy fighting thousands with various special arms on the battlefield. A dazzling visual can be provided with retaining the horizontal scrolling operation.



Special skills with general’s stratagem

Controlling multiple generals finely will be possible in this generation. The generals’ unique skills have also been remade, all well-known generals own their magnificent ascend animation and a unique skill close up.


Multi-dimensional growing system

Title, equipment, divine weapon, war steed, designation, etc. are in one’s Officers Growing system. We have simplified the domestics and added a Minister system. Uniting domestics in the previous piece to automate the operation, adding the Stronghold Ancillary Building system to endow the forces with different attributes and features give the game enrichments.

Kingdom Heroes 8’s R&D team strives to strike a balance between classical and innovation. We would like to present a piece which is different from the past with the aim of bestowing our players a better game experience.

Kingdom Heroes 8 on STEAM：

https://store.steampowered.com/app/875210/8/

Kingdom Heroes 8 Facebook：

https://www.facebook.com/UJSG8.ENG

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PR Newswire

DOCPRO CELEBRATES ITS 2nd ANNIVERSARY & WINNING THE BEST LEGAL DOCUMENTS PLATFORM 2022 WITH A NEW WEBSITE – DOCPRO.COM

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LONDON and NEW YORK and HONG KONG, April 1, 2022 /PRNewswire/ — DocPro is celebrating its 2nd Anniversary with a new website. It goes live on 1st April 2022 and is located at the same address: https://DocPro.com

The new site has been crafted to be sleeker than ever, easier to navigate and more user-friendly. While keeping the design consistent with the former we moved to a more member-centric layout.

We welcome our Members with featured documents and resources to focus on our mission to provide accessible and affordable legal solutions for everyone. Our current and prospective Members will find it easy to search and locate documents and resources we offer.

More and more of our appreciated Members search for documents on mobile devices therefore we did everything to further improve mobile usability and offer them an even better user experience.

In addition, DocPro has also been selected by Legal Elite as the Best Legal Documents Platform 2022. To mark the double celebrations, we are introducing a new Lifetime plan for our members – one payment of $129 for a lifetime use of unlimited business, personal and legal documents. This offer is for a limited time only. For information about our lifetime plan, please go to: https://docpro.com/pricing-plans.

About DocPro – DocPro is a team of dedicated documents professionals with a passion for making quality documents and legal contract templates accessible to the public. DocPro was launched in April 2020 and has over 150,000 monthly users and more than 2,000 documents online. DocPro’s lawyers are qualified in numerous common law jurisdictions with over 20 years of experience in major international law firms, corporates and banks.

For more information, please visit: https://docpro.com

PR Newswire

CGTN: China steps up tree-planting efforts to reduce carbon emissions

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BEIJING, April 1, 2022 /PRNewswire/ — China is intensifying efforts to plant trees nationwide as it strives to honor its pledges to peak carbon emissions by 2030 and achieve carbon neutrality by 2060.

Chinese President Xi Jinping and other senior officials have taken the lead in afforestation. When attending a tree-planting activity in Beijing on Wednesday, Xi said forests have the capacity to conserve water, bring in economic benefits, boost grain production, and also serve well as a carbon sink.

Xi, also general secretary of the Communist Party of China (CPC) Central Committee, has participated in tree-planting activities for 10 consecutive years since the 18th CPC National Congress in 2012.

‘Sow seeds of ecological conservation’

China designated March 12 as the National Tree-Planting Day in 1979. The National People’s Congress, China’s top legislature, launched a nationwide voluntary tree-planting campaign in 1981, stipulating that every able-bodied citizen above 11 should plant three to five trees each year.

“I want to do my bit for the Beautiful China initiative, and also to sow the seeds of ecological conservation in the entire society, among Chinese youth in particular,” Xi said during this year’s activity at an urban recreation park in Huangcun Town in Beijing’s Daxing District.

He planted saplings of Chinese pine, flowering peach, magnolia, crab apple and Chinese ash.

“With perseverance and accumulated efforts, we will be able to make our country’s sky bluer, mountains lusher, waters clearer and the environment more beautiful,” he said.

Describing forests as a “carbon sink,” Xi said forests and grasslands are of fundamental and strategic significance for the country’s ecological security.

He called for prioritizing ecological conservation and pursuing green development with a “holistic approach.”

“We will protect and manage our ecosystems involving mountains, rivers, forests, farmland, lakes, grasslands and deserts with a holistic approach, carry out greening programs systematically, and increase both quantity and quality of forest and grassland resources,” he said.

Forests’ role in carbon reduction

“Lucid waters and lush mountains are invaluable assets,” a notion raised by Xi, has become a guiding principle in China’s ecological conservation endeavors.

In recent years, China made pledges to peak emissions of carbon dioxide before 2030 and achieve carbon neutrality before 2060. It also vows to advance the green transformation of the social and economic development, according to the 14th Five-Year Plan (2021-2025) and long-range objectives through 2035, the country’s latest development blueprint.

Afforestation plays a crucial role in turning these ideas into reality, as carbon sinks, like forests and grasslands, absorb and store carbon dioxide from the atmosphere.

China’s forest coverage and forest reserves have both maintained growth for the last 30 years, and the country has realized the largest growth in forest resources among all countries, according to China’s white paper on biodiversity conservation released last October.

At the end of 2020, China’s forest area stood at 220 million hectares, with a forest coverage rate of 23 percent, and a forest carbon storage of 9.19 billion tonnes, according to the white paper.

In 2021, China planted 3.6 million hectares of forest and converted 380,800 hectares of farmland into forest, the National Forestry and Grassland Administration said in a bulletin on March 11. The country plans to plant 6.4 million hectares of trees and grass this year.

To support the increase of carbon sink capacity in the forestry sector, China Development Bank recently issued loans worth about 114.1 billion yuan (around $17.95 billion) to promote key ecological areas such as the national reserve forest construction and forest quality improvements.

The bank, one of the country’s primary policy banks, has supported the cultivation and maintenance of forests covering nearly four million hectares, which are expected to absorb 72 million tonnes of carbon per year after 2030.

https://news.cgtn.com/news/2022-03-31/China-steps-up-tree-planting-efforts-to-reduce-carbon-emissions-18QrTqA6rHq/index.html

PR Newswire

V6 Production Thailand Turns to LiveU’s REMI Solution for Engaging Live Sports Coverage

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Recent projects include motorsports, marathons and Thai Boxing events where LiveU’s LU800 multi-cam and other solutions are used as part of a cost-effective remote production (REMI) workflow

HACKENSACK, N.J., March 31, 2022 /PRNewswire/ — One of Thailand’s top production companies, V6 Production, has adopted LiveU’s live streaming and REMI (remote production) solution to provide innovative live coverage from a series of live sports events. These include the “Thailand Super Series” (supercar racing), Thai Boxing, Buriram Marathon and Midnight Marathon. On-site support and the equipment are provided by LiveU’s local partner, DSC Thailand.

LiveU in action at V6 Production, Thailand
LiveU in action at V6 Production, Thailand

V6 Production looked for a live video solution which could ensure transmission signal reliability over a large area and optimize its production costs via a simple REMI setup. After testing different solutions, V6 selected LiveU’s REMI solution, combining LiveU’s LU800 multi-cam 5G production-level units, with its compact LU300 units, as part of a seamless production workflow. Production is handled centrally at V6’s Bangkok production studio with only minimal people required on-site. Multiple high resolution video streams are transmitted remotely – to the OB switcher for recording, and direct to customers’ broadcast and streaming platforms including traditional TV broadcasting networks, OTT, and social media.

Mr. Vichit Yodburee, Managing Director, V6 Production Company Limited, said, “LiveU technology proves that there is no limit to creativity when it comes to sports productions. LiveU provides signal reliability in crowded areas and over a long distance, together with the highest video quality, even when the camera is moving at high speeds. We can capture the action from multiple angles, getting up close to the athletes and drivers – even inside the cars – generating video views from anywhere for a unique viewing experience. This enables us to offer greater value to our customers, providing a more creative and professional live production, while saving costs using the REMI workflow. We see many opportunities for the technology and are planning to use LiveU for entertainment and corporate events as well, such as festival openings and product launches.”

Mr. Yaal Eshel, General Manager – LiveU Asia, said, “V6 brings so much creativity to live sports productions, using our technology in innovative ways to cover fast-moving sports events. The cost-efficiencies around REMI workflows are clear and we see these workflows increasingly used for events throughout the region.”

Established in 2015, V6 Production focuses on TV programs, music videos, and sport event productions. 

See the V6 DSC Buriram Marathon 2022 clip: https://youtu.be/0spcIuCT0A0                                 

About LiveU  
LiveU is shaping the future of live video, powering video production workflows and cloud services for news, sports, and other verticals. Building on our global market leadership and innovation, LiveU offers the highest quality, reliable and cost-effective end-to-end solutions for all types of live productions – producing more for less. Our broad portfolio ranges from our portable production-level field units and smartphone apps to satellite/cellular hybrid solutions and next-gen cloud-based IP management, distribution, and broadcast orchestration cloud solutions. With over 5,000 customers in 150 countries, LiveU’s technology is the solution of choice for global broadcasters, sports and other organizations (including government, education, public safety, enterprise, and production houses), streaming live video to TV, mobile, online, and social media. LiveU is a recipient of Frost & Sullivan’s 2021 North America New Product Innovation Award for its LU800 unit and a winner of the 71st Annual Technology & Engineering Emmy® Awards in recognition of its innovation and achievement in Video over Cellular Internet Protocol (VoCIP) technology. For more information, visit www.liveu.tv, or follow us on Twitter, Facebook, YouTube, LinkedIn or Instagram.

Contact:
Joss Armitage (Int’l)
+44-7979-908-547
joss@jumppr.tv

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PR Newswire

The Indonesia’s Ministry of Communications and Informatics and Siberkreasi Encourage Netizens to Explore Content Writing Skills

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JAKARTA, Indonesia, March 30, 2022 /PRNewswire/ — The Indonesia’s Ministry of Communications and Informatics (Kementerian Komunikasi dan Informatika) and National Digital Literacy Movement Siberkreasi successfully held an event titled “Content Writing 101” as a part of Gali Ilmu series on 26 March 2022. Gali Ilmu is a series of informal learning events providing education on digital skills that aims to achieve a #MakinCakapDigital society.

The Indonesia's Ministry of Communications and Informatics and Siberkreasi Encourage Netizens to Explore Content Writing Skills
The Indonesia’s Ministry of Communications and Informatics and Siberkreasi Encourage Netizens to Explore Content Writing Skills

The class featured Linda Rahardja, Content Writer and UX Writer of Gojek, as the guest speaker. The event aims to introduce content writer as a promising career choice, encourage netizens to upgrade their content writing skills while sharing tips in creating an engaging content.

Transformation of Social Media

In February 2022, based on a report from Hootsuite, there were 191.4 million social media users (+21 million from 2021) in Indonesia, which is equivalent to 68.9% of total Indonesian population. Most of those users spent around 3 hours scrolling social media on daily basis, exceeding the amount of time spent on television. Seeing such immerse growth, it is natural that institutions, corporations, brands, and even personal accounts now treat social media as a valuable marketing tool.

Being a user-generated platform, contents play a vital role in entertaining social media users and making them stay longer on the platform. Therefore, recruiting content writers who have the capability of creating relatable and engaging contents will be extremely critical for brands and corporations to be striving on social media.

Rising Star Profession

As of March 2022, there are approximately 1,600 open job vacancies for content writers on a job portal. Such figures cannot be overlooked easily by active job seekers. “With rapid development of social media, the public now perceive content writer as a promising profession in digital transformation era. That’s why we need more classes on digital literacy to improve content writing skill,” said Rizki Ameliah, Coordinator of Digital Literacy Kemenkominfo.

Generally, job description of content writers involves the planning, writing, and editing digital contents. However, generating contents that are capable of captivating massive audiences on various digital platforms is no walk in a park. “Persuasive script is quintessential in producing quality contents,” said Linda when asked on important skill for content writers.

In addition, content writers must also be familiar and up-to-date on aspects that revolve around their profession, as Linda described “To be an impactful content writer, you must have the willingness to continuously learn and explore myriad aspects relating to your profession, including learning the fundamental of social media and understanding how Search Engine Optimization (SEO) works.”

Currently, the Ministry of Communication and Information through GNLD Siberkreasi continues to present various classes and webinars to address digital literacy issues. For more information and other digital literacy events, please visit http://info.literasidigital.id and follow @siberkreasi on social media.

About The Indonesia’s Ministry of Communications and Informatics

The Indonesia’s Ministry of Communications and Informatics through Ditjen Aptika has the primary function of spreading and developing the national digital infrastructure to accelerate Indonesia’s digital transformation.

The Ministry is working with National Digital Literacy Movement Siberkreasi as its partner to provide education on digital literacy to the broader public through various forms of media. This movement is focused on using digital literacy as a way to elevate the national capability and to further the Indonesian people.

PR Newswire

Retro Stage Presents The Roaring 1920s Party: the Arrival of Vintage Fashion in Paris

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MONTEREY, Calif., March 22, 2022 — Retro Stage had a retro 1920s party at a 1920s-style restaurant at 39 rue du Faubourg Montmartre in Paris on February 25, 2022. Many well-known French fashion influencers and stylists came to enjoy this 1920s Golden Time. The live video can be viewed in the official account of Retro Stage. Retro Stage is a popular vintage fashion brand with many vintage clothing and accessories from the 20s, 50s, and 60s.

Retro Stage x The Roaring 1920s Party
Retro Stage x The Roaring 1920s Party

Guests wore the latest Retro Stage 1920s dress, 1920 outfits for ladies including but not limited to 1920 flapper headband made of rhinestones and feathers, long-handled cigarette holders, long satin gloves, rhinestones brooches, pearl necklaces, and natural crystal style earrings. All the art deco gowns and accessories were provided by Retro Stage. Ladies were dressed like The Great Gatsby with the sequin maxi flapper dress. A jazz band was also in attendance, consisting of a singer in a 20s style attire, a guitarist, and a saxophonist. Everyone enjoyed dancing to jazz music.

For more 1920s style dresses, please visit: https://www.retro-stage.fr/

Exquisite buffets, as well as a variety of sweets were prepared for the guests. Many bloggers made stories and photos of the unforgettable evening on their Instagram accounts. Retro Stage streamed live on its social networks throughout the night, and with the participation of many fashion bloggers, Retro Stage has over 438,000 subscribers on its official account.

The party was a success, Retro Stage has made a hit in Paris. "The 1920s have always been a big source of our inspiration." Retro Stage said, "Beauty never fades." Retro Stage is more than a brand, it’s a way of life that helps every customer step into the past fashion with chic and glamorous vintage style. Retro Stage resonates in Paris fashion because they perfectly combine past and modern fashion and achieve a unique vintage style.

About Retro Stage

Retro Stage is a new e-commerce platform offering a unique variety of clothing and accessories from the 1920s, 1950s, and 1960s. New products are launched every week. France, USA, Italy, Spain, UK, Russia, United Arab Emirates, many influencers around the world proudly post their Retro Stage looks online.

For more information, please visit: https://www.retro-stage.com/

PR Newswire

Wolfoo – Vietnamese animation taking the world by storm

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Rich in humanistic values, Wolfoo has won over the hearts of millions of people across the globe.

NEW YORK, March 12, 2022 — An animated web series popular with kids worldwide, Wolfoo enjoys wide appeal that stems from the humanistic values deftly woven into stories about fun everyday situations. The series has been twice awarded the Youtube Diamond button, with more than 2 billion monthly views and counting. Yet it is a little-known fact that Wolfoo is indeed the pride of Vietnamese people.

Wolfoo is a collection of animated characters in the WOA ecosystem owned by SCONNECT, a Vietnam-headquartered company specialized in creative content.

Originally produced in English, Wolfoo has been dubbed into many other languages, such as Spanish, French, Portuguese, Japanese, etc. To expand its market, the producer has registered images of Wolfoo characters as trademarks in the United States and Vietnam. In addition, in Vietnam, the producer has also copyrighted the scripts of the Wolfoo animated web series and secured protection for the Wolfoo brand.

Wolfoo is steadily asserting itself as the animation brand taking the lead in holistic integration of entertainment and education through a rich ecosystem of products familiar and attractive to children across the world. Spanning a diverse range of topics, each episode raises children’s awareness about proper behaviors, helps them form healthy habits, and equips them with essential life skills. Wolfoo also fosters the development of personality traits and skills for children, namely courage, gratitude, compassion, empathy, humility, integrity, persistence, creativity, curiosity, teamwork, emotional self-control, and communication.

Wolfoo learns how to express gratitude towards loved ones
Wolfoo learns how to express gratitude towards loved ones

The secret to success

Speaking about his choice to target the international market rather than the domestic one, Ta Manh Hoang, CEO of SCONNECT which owns the ecosystem of creative products under the WOA brand said, "We believe in the principle that sometimes choice matters more than effort. It is important to choose the right direction from the start, no matter how difficult it may be, because you will attain greater and more enduring gains upon success. Breaking into a market of high standards will push us to harness all possible resources for development. It is akin to tackling a hard math problem, requiring perseverance that will be rewarded many times over once solved. After capturing international market share, our return to the domestic market and future growth will be smooth sailing."

Behind the scenes
Behind the scenes

"Every WOA product has clearly-defined core values. After determining the core values of a product, WOA comes up with a coherent action plan and commits itself to delivering these values through said product and service. Thus, we ensure sustainability and distinctiveness in doing business," Ta Manh Hoang asserted.

Ta Manh Hoang assessed that the digital environment, harsh as it is, also opens up numerous learning and capacity-building opportunities for Vietnamese production teams. "Youtube is an open space, with very specific rules. Not only does Youtube help creators develop content but also guide them on how to do business and fairly split profits. We have learnt a lot from Google, particularly Youtube. Through our steady development on this platform, we have matured a great deal. I have every confidence in our Vietnamese staff; they are young, proactive, quick learners, and multi-taskers. Every person on our team enjoys a clear path of skill and career development. And that is how we can walk far," Ta Manh Hoang remarked.

WOA constantly conducts research and development, and expands its portfolio to meet the demands of customers. Take Wolfoo for example. In addition to short episodic content, the production team is also working on serial content for the Wolfoo Series, with massive investment in film technology so as to offer a product of superior quality. While the short episodes of Wolfoo revolve around daily happenings, Wolfoo Series takes the audience on exciting long-running adventures in the worlds of magic, toys, etc.

As the audience’s trust and support is an invaluable asset, WOA endeavors to always deliver tangible values and best satisfy the audience through the expansion of the Wolfoo ecosystem. In 2022, WOA expects to launch the online game Wolfoo and the 2000-square meter Wolfoo City edutainment center, complete with the Wolfoo cast of characters.

 As a commercial brand of SCONNECT CO., LTD, WOA commits to foster connections for values across the world. Being a producer of creative products, WOA is taking the lead in fast delivery of service and a strong portfolio geared towards global connectivity and development.

PR Newswire

China Matters produced the animated video series ‘The 24 Solar Terms in Poetry and Painting’

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BEIJING, March 11, 2022 — China Matters animation team produced the animated video series The 24 Solar Terms in Poetry and Painting, which illustrates the Chinese solar terms through dynamic Chinese paintings and classical poems translated by Dr. Xu Yuanchong. The five solar terms included in this episode are Minor Cold, Major Cold, Beginning of Spring, Rain Water, and Awakening of Insects, which combine to form a scroll of revival as winter turns to spring.

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The Chinese solar terms embody Chinese people’s traditional recognition of natural rhythms, astronomical calendar, folk customs and farming. On November 30, 2016, China’s 24 Solar Terms were officially included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. At the opening ceremony of the Beijing Winter Olympics, the creative "24 Solar Terms countdown" drew worldwide attention.

Minor Cold and Major Cold mark the end of a year. Paintings Snow on Mount Emei and Thatched Gate Covered by Snow are used to interpret the two solar terms. In these two paintings, against the majestic mountains covered by snow, pedestrians brave the heavy snow, domestic dogs wag their heads and tails, and donkeys waddle forward, adding great vitality to the snow-capped mountains.

To illustrate Beginning of Spring, Rain Water and Awakening of Insects, which mark the beginning of a new year, three paintings are selected: Fair Lady Exploring Plum Blossoms, Spring in the Mountains and Lakes, and A Thatched House in the Bamboo Forest. They together form a scroll of early spring: In the Beginning of Spring, girls get outside to enjoy plum blossoms. In the Rain Water, travelers take a boat and drift on a turquoise river. In the Awakening of Insects, crickets singing can be heard at night. Frame after frame, the animation depicts bamboo shoots coming out of the soil, insects stretching and jumping, and so on—everything is reviving to embrace spring.

All these paintings and poems embody the Chinese people’s graceful taste and rich emotions.

Contact:
Tan Jiaqing
+8610-68996961
jqtan@cnmatters.com

PR Newswire

Cross-channel marketing report reveals email marketing is still the O.G.

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Customer-centricity and personalization remain key to ecommerce success, as does responsible marketing

MELBOURNE, Australia, March 11, 2022 — Dotdigital today launched, ‘The future of cross-channel marketing’ report, covering trends and insights across four main areas: consumer psychology, brand awareness, the decision buying process and customer loyalty. The report details how the adoption of different marketing channels and tools has changed over time, reveals the gap between consumer expectations and experiences, and provides essential strategies to help retailers’ future-proof their businesses, while navigating the unpredictable COVID-19 landscape.

The report highlights critical data points relating to the Australian shopper’s customer journey:

  • Preferred marketing channels for communications
  • Factors contributing to unsubscribe rates and cart abandonment
  • Expectations around personalization in marketing communications vs. reality
  • Importance of brand values
  • The significance of loyalty and how shoppers like to be rewarded for it

Email beats social and SMS as most influential channel

Today, marketers have various choices with an increasing option of channels and tools at their disposal. However, email largely remains the preferred channel to cater to tailor-made experiences. While email is the most influential marketing channel (69%) shaping customers’ purchase decisions, results also show that 70% of people surveyed note they are likely to unsubscribe if they get too many emails. Social media marketing and SMS follow closely behind email as influencing purchasing decisions.

Brands need to understand exactly how their audiences wants to be marketed to. The importance of email should be taken seriously, but brands should still consider alternative channels to reach more consumers.

Why consumers abandon cart

The cost of shipping is the highest contributor to cart abandonment. When asked about the top reason that leads consumers to abandon an online shopping cart, 57% listed higher shipping costs that were not visible from the outset. Retailers need to ensure that not only is their cost of shipping reasonable and as expected by shoppers, but that it is clearly visible. Communication and transparency are key.

Get personal with your customers

Australian shoppers feel brands have a long way to go when it comes to personalization, and there is room for improvement. According to the report, more than half the people surveyed say that their marketing communications are somewhat personalized, and one-third think their emails are not personalized at all!

"Customer satisfaction is paramount, and there is no doubt that consumers with increased brand engagement reflect higher brand loyalty. Therefore, brands need to learn and understand the consumer psychology behind shopping behavior and brand loyalty to create a more balanced approach to their marketing communications," said Aparna Gray, APAC Head of Marketing at Dotdigital.

Live chat is important for conversion

Shoppers would like to see more in-person assistance via live chat options on retailer websites. The majority (56%) use it to ask for advice. It is therefore an important tool in the purchase and conversion process, and something retailers need to consider.

Be clear on brand values

Brand values play a crucial role for customers during a purchasing decision. Interestingly, more than two-thirds of Australian shoppers think brands are not doing enough to showcase what they stand for. Thirty percent of consumers surveyed take a brand’s stance on sustainability into consideration when making a purchase decision.

"Sustainability is more than just a buzzword and shoppers increasingly make purchase decisions based on the positive social, economic, and environmental impact of a brand. This shift in consumer behavior should drive marketers to look at the sustainability of their own practices," said Aparna. "At Dotdigital, we take our sustainability efforts very seriously and are proud to be the first carbon-neutral, ISO 14001 certified marketing automation platform in the world."

Loyalty for a price

A loyalty program undoubtedly is an excellent way for brands to build stronger and lifelong brand advocates. But, do customers receive expected perks? Results show that almost all shoppers (94%) want rewards/discounts for their loyalty. It’s evident that a reciprocal relationship is valued, and brands should keep that in consideration when launching a loyalty program.

A little help from our friends

An overwhelming 72% of consumers say that reviews are key to the decision-making process when purchasing products or engaging with brands. Word-of-mouth was the second most important factor in the decision to purchase, with 79% of those surveyed, likely to recommend a preferred brand to others.

A positive customer experience is not only about a single customer journey. It’s about the ripple effect of customers telling their friends, family, and co-workers. Furthermore, if brands do not encourage product or service reviews, now is the time to rethink that strategy and incorporate product reviews into the marketing mix.

"With changing dynamics, a highly competitive market and savvy customers, retailers must effectively harness all channels and revisit their marketing strategy to strengthen communications," said Aparna. "We’ve produced a report to get our finger on the pulse of Australian consumer purchasing habits, to ensure we are helping our clients deliver the ultimate customer experience – delivering the right message through the right channel, at the right time and to the right person."

To understand the changing nature of Australian shoppers and for detailed insights into key trends, download the full report: The future of cross-channel marketing.

Methodology
The data in this report was sourced and collected by Power Retail in August 2021 by surveys conducted with 5,000 Australian online shoppers.

About Dotdigital
Dotdigital is a leader in marketing automation technology. Trusted by 4,000+ businesses, Dotdigital is the customer engagement platform of choice for marketers seeking to connect with customers through cross-channel marketing. The platform’s future-proof features empower brands across 150 countries to acquire, convert, and retain customers using email, SMS, social, and more. From creating a unified customer view to surfacing powerful insights and implementing intelligent automation, Dotdigital’s highly acclaimed, easy-to-use platform is everything the modern marketer needs.

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PR Newswire

China.org.cn: Survey Reveals Overseas Opinion of Beijing Winter Olympics

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BEIJING, March 8, 2022 — The Beijing 2022 Winter Olympics came to a successful conclusion on the evening of February 20, when the Olympic flame was extinguished during a closing song. Over the course of the games, China.org.cn commissioned a specialist agency to conduct an overseas public opinion survey related to the Beijing Winter Olympics. This poll was conducted among individuals aged 20-69 in the United States, Russia, the United Kingdom, France, Germany, Australia, Canada, Italy, Japan, South Korea. According to the data, 73.2% of overseas respondents followed the Winter Olympics to varying degrees; respondents largely viewed the Beijing 2022 Winter Olympics as being professional, exciting and friendly. It was also found that young people are among the most willing to come to China and learn more about the country.

01.

Over 70% of overseas respondents followed the Beijing Winter Olympics

Those in their 20s and 30s watched most closely

The Beijing 2022 Winter Olympics garnered worldwide attention, especially from among young people overseas. According to the data, 73.2% of respondents said they had followed the Beijing Winter Olympics to varying degrees. The younger the respondents, the higher the proportion of people who were "very interested" in the Beijing Winter Olympics, with 75% of respondents in their 20s and 30s following the Winter Olympics.

Over 70% of overseas respondents followed the Beijing Winter Olympics
Over 70% of overseas respondents followed the Beijing Winter Olympics

Among those following the Beijing Winter Olympics, 81.4% followed the event on TV, far ahead of other mediums for following the games. The global viewership of the Beijing Winter Olympics reached an all-time high, setting new records in terms of broadcast duration, technology and content production, according to a press conference held for the Beijing Winter Olympics. Based on the data, respondents paid the most attention to "live competitions" as well as "medal tallies and competition results", 53.9% and 50.9%, respectively. Star athletes, the opening and closing ceremonies in addition to life at the Olympic Village were popular aspects of the games.

02.

High praise from overseas: Professional, exciting and friendly were the top key terms

Thomas Bach, President of the International Olympic Committee (IOC), said in his speech at the Closing Ceremony for the Beijing Winter Olympics that "these were truly exceptional games." In the survey, overseas respondents also said they were deeply impressed with the Beijing Winter Olympics, with the top words associated with the event being professional, exciting and friendly.

High praise from overseas: Professional, exciting and friendly were the top key terms
High praise from overseas: Professional, exciting and friendly were the top key terms

According to the data, respondents believe that China’s successful hosting of the Olympic Winter Games in the face of COVID-19 has had a positive impact mainly in the areas of "carrying forward the Olympic spirit and promoting unity and solidarity among countries" (32.1%) and "promoting sports and cultural exchanges among countries around the world" (31.7%).

03.

Over 70% of the respondents agreed with the slogan, "Together for a Shared Future"

"We all yearn for love. So let’s go hand in hand. Together for a shared future, you and I, we can touch the sky." As the promotional song for the Beijing Winter Olympics slogan, "Together for a Shared Future" was widely sung during the event. Statistics show that "Together for a Shared Future", the slogan for the Beijing 2022 Winter Olympics and Winter Paralympic Games, was widely accepted by the international community, with 71.6% of overseas respondents agreeing with the slogan.

Over 70% of the respondents agreed with the slogan, "Together for a Shared Future"
Over 70% of the respondents agreed with the slogan, "Together for a Shared Future"

"Together for a Shared Future" is China’s sincere invitation to the world, conveying the positive expectations of 1.4 billion Chinese people. Sun Weijia, Director-General of the Department of International Cooperation and Exchange of Counselors’ Office of the State Council (COSC), said in an interview with China.org.cn that the slogan reflects the harmony between Olympic values and the vision for a community with a shared future for mankind. The song is a substantial development on Olympic values by this shared community. It also stands as the best interpretation of the vision for the Beijing Winter Olympics.

Yan Jiarong, Spokeswoman of the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, previously said that the slogan "Together for a Shared Future" is the Chinese interpretation of the Olympic motto "Faster, Higher, Stronger – Together". "Together for a Shared Future" is about enabling every sports lover to realize their dreams.

04.

With impressive scientific and technological innovation, the "green Olympics" became a highlight

The high-tech elements of the Beijing Winter Olympics can be seen everywhere. The science and technology along with the green and sustainable concept of environmental protection that made this Olympics possible have received extensive attention and recognition from the international community. The "High-tech Olympics" highlighted the new image of a smart China, with 35.7% of respondents believing that China is a country distinguished by rapid technological development.

Data shows that 54% and 30% of respondents reported positive changes in their impression of China’s scientific and technological innovation and ecological protection efforts. 21% of respondents said the Beijing Winter Olympics eased their concerns that China would struggle to meet its environmental commitments, such as carbon emission reduction.

Among those watching the tech highlights of the Beijing Winter Olympics, 56.3% expressed interest in China’s green power supply and 45.3% in service robots. In addition to these two items, autonomous vehicles, VR guide system, 5G+8K ultra-HD cloud broadcast, natural CO2 refrigeration systems with nearly zero carbon emissions, and hydrogen-powered vehicles accounted for over 30% of respondents.

With impressive scientific and technological innovation, the "green Olympics" became a highlight
With impressive scientific and technological innovation, the "green Olympics" became a highlight

05.

Young people are the most willing demographic to come to China and learn more about the country

Respondents from Russia, Italy and the UK have the most favorable opinion of China

Russia (88%), Italy (78%) and the United Kingdom (67%) were the top three countries for respondents with favorable views of China during the Beijing Winter Olympics, followed by the United States and Canada (over 50%). Young people were more likely to have a favorable view of China, with 56% of respondents in their 20s and 61% of those in their 30s.

Respondents from Russia, Italy and the UK have the most favorable opinion of China
Respondents from Russia, Italy and the UK have the most favorable opinion of China

In addition, the results of the survey show that Russia, Italy and the UK account for 72%, 71% and 49% of respondents who want to come to China and learn more about it after watching the Beijing Winter Olympics. The younger the respondent, the greater willingness they expressed to visit China and learn more about China, with 53% of respondents aged 20-29 willing to visit China in person. From high-tech facilities, safe epidemic prevention measures, diverse cultural experiences, rich food experiences and friendly volunteer services, the Beijing Winter Olympics visually projected an image of China as a whole. Several international respondents expressed their willingness to learn more about China.

06.

Beijing Winter Olympics has boosted China’s image

The bias against human rights and democracy in China has been reduced to some extent

The Beijing Winter Olympics has been the first global sporting event held as scheduled since the outbreak of COVID-19. Holding such a grand event on schedule is a landmark achievement and plays a positive role in enhancing China’s international image. Among respondents from 10 countries watching the Beijing Winter Olympics, 20% clearly expressed that their impression of China had changed positively.

By watching the Beijing Winter Olympics, respondents were found to have the highest percentage of positive changes in their impression of China’s scientific and technological innovation as well as its cultural industry, at 54% and 52%, respectively. In addition, over 40% of respondents reported a positive change in their opinion of China in the areas of economic and financial development, strength of winter sports, achievement of fighting against COVID-19 and epidemic prevention, transportation and travel, etc.

Beijing Winter Olympics has boosted China's image
Beijing Winter Olympics has boosted China’s image

Additionally, the Winter Olympics helped dispel misconceptions about China. Shi Anbin, a professor from the School of Journalism and Communication at Tsinghua University, argued that the Beijing Winter Olympics broke the "mudslinging" common to certain Western media outlets by taking advantage of participatory and immersive means of "third party communication". This included individuals, such as Eileen Gu, Su Yiming and Yuzuru Hanyu, the adorable Beijing Winter Olympics mascot Bing Dwen Dwen, the "robot bartender" as well as videos showing players enjoying meals and interactions with grassroots volunteers.

In this survey, when asked, "From your point of view, which misunderstanding about China could be eliminated through Beijing Winter Olympics?", the highest percentage of respondents answered, "worries about the human rights situation in China" and "the lack of democracy in China". In addition, overseas respondents’ misconceptions of "China struggling to meet its environmental commitment to reduce carbon emissions" and the "China threat theory" have decreased to some extent, thanks to the Beijing Winter Olympics.

Sports diplomacy, people-to-people diplomacy and cultural exchanges have played a positive role in promoting China’s international image. The Beijing Winter Olympics served as a window to understand China and allowed the world to know more about the real and lovely China.

The survey was conducted by China.org.cn and ePanel. Allowing for the number of medals each country won at the last Winter Olympics, as well as the country’s population, economic influence, intercontinental distribution and other factors, overseas citizens aged 20-69 from 10 countries were randomly sampled from the international professional survey sample database. The questionnaire design, sampling, survey and analysis were conducted in accordance with the international market research standards and ethics of the ESOMAR. The survey results reflect objectively overseas respondents’ feelings and views on the Beijing 2022 Winter Olympics.