Acronis and Minterest Jointly Launch Acronis #CyberFit Financing in Singapore to Help Businesses Combat COVID-19 Disruptions

SINGAPORE, June 22, 2020 — Acronis, a global leader in cyber protection, and Minterest, a leading Singapore-based online financial services solutions provider, have joined forces to launch Acronis #CyberFit Financing, Powered by Minterest to provide Singapore-based businesses with financing support to remain resilient and #CyberFit with the COVID-19 pandemic. Acronis #CyberFit Funding platform…

iQIYI Debuts Suspense Drama List for ‘Mist Theater’

“The Bad Kids”, an iQIYI original production on the list, perceived as this year’s most critically acclaimed Chinese online drama BEIJING, June 18, 2020 — iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, recently released the content list for its Mist Theater,…

ZAFUL 6th anniversary carnival, launching VR fashion week and conducting continuous webcasts with Likee

NEW YORK, June 16, 2020 /PRNewswire/ — With a 50% increase on sales compared with that of the same period last year, ZAFUL, a Global fast fashion brand, has finished its three-day celebration of the 6th anniversary on June 8, 2020. The follow-up promotions will continue until June 18.

ZAFUL 6th anniversary carnival
ZAFUL 6th anniversary carnival

At the 6th anniversary carnival, ZAFUL also organized series of events including charity sale of pandemic-themed shirts, VR online fashion week, as well as 24-hour continuously webcasts of global celebrities and provided discounted items for followers. The content of the celebration varies from nation to nation, creating a refreshing shopping experience for its consumers.

Introducing themed shirts

During the pre-sale period, a charity fair of 10 series of themed shirts with the topic of "Stay Positive With ZAFUL" was conducted on the website and the income from June 1 to June 10 will be donated to COVID-19 Solidarity Response Fund for WHO. The purpose of this activity is to convey an optimistic attitude towards the epidemic as well as provide possible assistance to fight against the pandemic.

Launching VR fashion week on the app

Besides, while many fashion brands begin streaming their shows online due to the epidemic, ZAFUL provide more variety for the Fashion Week, launching an online VR fashion week themed as ZAFUL DIGITAL FASHION SHOW on June, 2020.

With the slogan of "do digital, do more", this show created a multi-dimensional zone through the combination of digital and fashion, diversely displaying the new apparel of the season. A variety of clothing with different themes and styles were shown in the daily scenes of young people like parties, streets, subway, etc., among which the themed shirts were included. Consumers can go directly to the ZAFUL app for a purchase through the VR images.

Conducting continuous webcasts with Likee

From June 9th to 12th, ZAFUL initiated several webcasts of global celebrities on its live broadcast platform. There were 14 distinctive live broadcast on June 9th and around the clock so that customers were able to enter the stream rooms and made purchases whenever they want. Having considerable influence and fan base in the fields of photography, music, yoga, dance and so on, the celebrities involved launched the webcasts with their own characteristics and introduced ZAFUL products to the fans around the world.

In addition, cooperating with Likee, a short video platform of Singapore video social network Bigo, ZAFUL also participates in various theme activities initiated by different platforms to display its diverse image. Likewise, consumers can click the link directing to ZAFUL official website and place orders when watching these theme videos.

 

About ZAFUL
Found in 2014, ZAFUL is dedicated to offering fashionable and cost-efficient fashion-related merchandise for the youthful technology worldwide. In 2019, ZAFUL was ranked 23rd in High 50 China Export Manufacturers by BrandZ, the world’s largest model fairness database. With 40 million registered users and an average monthly website visit of over 170 million, ZAFUL has sold its products to more than 260 nations and regions by the end of 2019.

Website: www.zaful.com

 

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Chinese online learning platform ClassIn and Sony Global Education team up to develop Japan’s post-pandemic teaching system

BEIJING, June 16, 2020 /PRNewswire/ — EEO (Empower Education Online) and Sony Global Education have formed a strategic alliance that will utilise EEO’s, and the world’s largest interactive online education platform, ClassIn, to build a complete OMO (Online-merge-Offline) teaching framework for Japan’s education system.

ClassIn ScreenshotSpecial Instructions
ClassIn ScreenshotSpecial Instructions

With the coronavirus pandemic having stabilized in the country, Japan’s students have been returning to school since early April. Most schools are now reopened.

Yet the sudden school closures announced at the end of February that plunged the country’s schools, teachers, students and their parents into a mad scramble for alternatives, exposed the fact that Japan had fallen behind much of the world in introducing technology into the classroom, regardless of a global reputation for innovation.

Once the restrictions and mass lockdowns intended to stop the spread of Covid-19 began being enforced in China in February, then in Japan, South Korea and other countries, EEO’s online learning platform ClassIn witnessed a sudden explosion in usage and business, as schools clutched at new online solutions to keep children in class.

The number of overseas clients, mostly educational institutions in South-East Asia, doubled following the outbreak, while new business continues to emerge from countries such as Indonesia, Vietnam and Singapore.

ClassIn, with its capacity to be adopted across many different learning environments, is, in fact, tailor-made to a global pandemic.

In a few easy steps, teachers and students are able to set up one-to-many online interactive courses and video communication from a laptop. Thus, it enables schools, even in the midst of a global health crisis, to continue teaching, while at the same time providing students a new experience that will hopefully stimulate and motivate them to learn and communicate more while stuck at home.

Not only that, but teachers and students have been responding increasingly positively to the new online learning format and its fun, functional, and growing, set of interactive tools. The most basic of these include a "raise hand" function for students to answer questions, and ‘trophies’ for teachers to "hand out" to students as a reward for answering or performing well.

Since its establishment in 2014, Beijing-based EEO has served the education market in China and across the world, with Its ClassIn platform, launched the following year, now used by in excess of 20,000 educational institutions across 70 countries, which includes over 12 million students who spend an average of 4.3 hours on the platform per month.

Clients include some of the world’s leading educational companies from both China (New Oriental, TAL Education) and abroad (Udacity, Pearson), while the tertiary sector has also embraced ClassIn, with several world-renowned universities in China (e.g. Peking University, China University of Science of Technology, Shanghai Jiaotong University) and abroad (Roland University and Alcala University) adopting the platform. Meanwhile, EEO has partnered with The British Council.

The company has improved the efficacy of the platform over several interactions based on R&D and feedback from educational institutions.

With schools back, many of them adopting an OMO approach, ClassIn is hosting a maximum number of students per day of 2.6 million, with about 500 institutions coming on board each month.

For its part, Sony, which continues to expand technologies for online learning in partnership with Japan’s government under the national GIGA (Global Information and Governance Academic) School Initiative, believes the platform co-developed with ClassIn can provide Japan the best long-distance learning program in the world, while also helping solve other problems such as lack of access to education or imbalanced teacher resources once the pandemic ends.

Sony and EEO plan for an official platform release this year. Both companies plan to explore more in-depth applications of online education after the pandemic, hoping to establish a bridge between online education industries in China and Japan.

In the meantime, EEO continues to work closely with educational organizations across the globe to reduce the pandemic’s impact on education systems.

 

PolyU collaborates with Macau University of Science and Technology to advance diagnosis of COVID-19 pneumonia

HONG KONG, June 15, 2020 /PRNewswire/ — COVID-19 is taking its toll on the world, affecting more than 200 countries and regions. In the face of a surge in cases, rapid diagnosis and identification of high-risk patients for early intervention is crucial for controlling the pandemic. The Hong Kong Polytechnic University (PolyU) is committed to the fight against COVID-19 and has been collaborating with various partners in the prevention and control of the disease. PolyU today announced the launch of a new AI system jointly developed with the Macau University of Science and Technology (M.U.S.T.) in conjunction with other Chinese institutions, to assist in the rapid diagnosis of COVID-19 pneumonia. This research was published in the prestigious international journal Cell, in a paper entitled "Clinically Applicable AI System for Accurate Diagnosis, Quantitative Measurements, and Prognosis of COVID-19 Pneumonia Using Computed Tomography" (link).

(From left) Dr Johnson LAU, Adjunct Professor of the Department of Applied Biology and Chemical Technology of PolyU; Prof. Manson FOK, Faculty of Medicine of Macau University of Science and Technology (M.U.S.T.); Prof. Alexander WAI, Deputy President and Provost of PolyU; and Prof. Kang ZHANG, Faculty of Medicine of M.U.S.T. introduce a new AI system for rapid and accurate diagnosis of COVID-19 pneumonia.
(From left) Dr Johnson LAU, Adjunct Professor of the Department of Applied Biology and Chemical Technology of PolyU; Prof. Manson FOK, Faculty of Medicine of Macau University of Science and Technology (M.U.S.T.); Prof. Alexander WAI, Deputy President and Provost of PolyU; and Prof. Kang ZHANG, Faculty of Medicine of M.U.S.T. introduce a new AI system for rapid and accurate diagnosis of COVID-19 pneumonia.

The novel AI-assisted diagnostic system, based on computed tomography (CT) chest imaging, can efficiently distinguish COVID-19 pneumonia from other viral pneumonia, and predict the severity level in 20 seconds, with an accuracy of up to 90% or above. It assists radiologists and physicians in performing a quick diagnosis, especially when the health system is overloaded.

According to Professor Kang ZHANG of the Faculty of Medicine of M.U.S.T. — the first author of the research paper, the research team used a large CT database of 3,777 patients to train and test the AI system to differentiate novel coronavirus pneumonia (NCP) from other common pneumonia and normal controls. This system is able to provide accurate clinical prognosis that can aid clinicians when considering appropriate early clinical management and appropriate resource allocation. It has been developed to assist global clinicians in combating COVID-19.

Dr Johnson LAU, Adjunct Professor of the Department of Applied Biology and Chemical Technology of PolyU, explained that the AI team uses deep learning, semantic segmentation and multiple neural network architectures to create an accurate AI diagnostic system comprising texture analysis, quantitative measurements and diagnosis classification. In addition, based on the international standard for related research on lung lesions, lung, liver damage and relevant clinical indicators, they have also developed a comprehensive rating system to project the emergence of pneumonia severe lesions accurately for the follow-up treatment.

The scientists from PolyU and M.U.S.T. have also collaborated on other projects, including the seroconversion study in SARS-CoV-2 (COVID-19) patients in China, which helped pave the way for further diagnostic and therapeutic development to treat SARS-CoV-2. The study "Seroprevalence of immunoglobulin M and G antibodies against SARS-CoV-2 in China" was also recently published in another prestigious scientific journal Nature Medicine (link).

"Leveraging PolyU’s strengths and our collaborations with different research partners, we are able to contribute to the well-being of humankind. During the outbreak, we have developed a rapid automated diagnostic system to detect COVID-19 and have conducted various scientific experiments related to the pandemic," said Professor Alexander WAI, Deputy President and Provost of PolyU. "Since the establishment of the biotechnology and translational medicine international collaborative platform in 2018, PolyU has been working closely with M.U.S.T. and other partners from the United States and the Greater Bay Area for high-impact research. Our long-term cooperation has paved the way for us to respond quickly, and to use our expertise to develop this new AI system for the diagnosis and prognosis of COVID-19."

Professor Manson FOK, Dean of the Faculty of Medicine of M.U.S.T., remarked that this AI system had been implemented in many hospitals in different countries. M.U.S.T. is collaborating with several prominent universities including Baylor University, University of Buffalo and Stanford University to serve the US populations. He believed this application could soon be adopted in Hong Kong, more regions of Mainland China and worldwide.

COVID-19 is a new and highly contagious virus with over 7 million people infected (as of June 10). Researchers from PolyU and M.U.S.T. with their supportive partners will continue their efforts in COVID-19 research to use scientific technologies to combat this pandemic through prevention, diagnosis, treatment and control.

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http://www.polyu.edu.hk/htm/

P&G and Shopee drive record sales at first-ever experiential online initiative, Show Me My Home, with more than 15x increase in orders

Show Me My Home is a key initiative under the recently signed Joint Business Plan between P&G and Shopee

KUALA LUMPUR, Malaysia, June 12, 2020 /PRNewswire/ — Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Procter & Gamble (NYSE:PG), a leading fast-moving consumer goods company, achieved strong performance for their first-ever experiential online initiative, Show Me My Home. The initiative recorded more than 15x increase in orders at peak day[1], and it is a key activation under the recently signed regional Joint Business Plan (JBP) between Shopee and P&G. The JBP marks a joint commitment between Shopee and P&G to improve the online shopping experience for users across the region, and to provide convenient and easy access to quality FMCG products on Shopee.  

Shankar Viswanathan, Vice-President, P&G Malaysia, Singapore, Vietnam and E-Commerce, P&G Asia Pacific, Middle East & Africa (left), and Chris Feng, CEO, Shopee (right), at the official Joint Business Plan signing [Photo taken before circuit breaker]
Shankar Viswanathan, Vice-President, P&G Malaysia, Singapore, Vietnam and E-Commerce, P&G Asia Pacific, Middle East & Africa (left), and Chris Feng, CEO, Shopee (right), at the official Joint Business Plan signing [Photo taken before circuit breaker]

Chris Feng, CEO at Shopee, said, "As we transit into the new normal, e-commerce has taken on greater importance in people’s lives. Consumers are increasingly going online to fulfil their everyday needs, and it is important for businesses to remain agile and adapt quickly. The success of P&G’s online debut of the Show Me My Home initiative on Shopee is proof of that. By merging P&G’s portfolio of leading FMCG brands and retail expertise with Shopee’s wealth of insights on online shoppers’ behaviour and preferences, it allowed us to deliver a novel, experiential online home shopping experience for consumers across the region. This success has inspired us to continue innovating to provide the best for our users, and we are excited to work closely with P&G going forward."

Shoppers enjoyed greater convenience with Show Me My Home

The Show Me My Home initiative was initially an offline concept which was well-received among both consumers and retailers. With a shared vision to serve the region’s increasingly savvy digital consumers at scale, P&G leveraged Shopee’s technology expertise and insights on online shoppers to optimize and scale the experience online. Through this partnership, P&G and Shopee successfully piloted the online version of Show Me My Home, recording more than 15x increase in orders at peak day. The Show Me My Home initiative offered greater convenience as shoppers could easily find what they needed as the microsite simulated the household environment. This novel way of shopping online successfully captured shoppers’ attention with an overall increase in traffic for P&G.  

Fostering meaningful connections with Shopee’s in-app engagement features 

As people spend more time online, brands are also increasingly finding new ways to interact and engage with their consumers. As part of the Show Me My Home initiative, P&G leveraged Shopee’s engagement features to foster deeper and meaningful connections with their consumers.

  • Shopee Live: P&G tapped on Shopee Live to engage consumers with a special series of live streams featuring popular local celebrities. The biggest stars, including Yuna, Iman Azman and Preston Kaw shared with fans and Shopee users their favourite P&G products, as well as provided tips on how to use them.
  • Shopee Throw: Users visited Shopee daily to play Shopee Throw, an in-app game where users can win exclusive P&G vouchers and prizes by throwing arrows onto a target on the Shopee app. The game was played over 600,000 times in 5 days, offering added entertainment and value to consumers while they shopped for their favourite P&G brands.      

Show Me My Home marks the first of many initiatives under the recent regional JBP between Shopee and P&G. The JBP aims to better serve and capture the hearts of online shoppers in the region by providing a seamless access to P&G’s wide range of leading brands and products. This agreement will see P&G broadening its multi-brand portfolio offerings on Shopee and tapping on Shopee’s big data analytics capability to provide a personalised customer journey via precise marketing. In addition, P&G will leverage Shopee Brands Suite, a comprehensive set of support tools, such as Shopee Live, to help brand partners better reach and connect with consumers. 

"At P&G, we are continually trying new ways to personalize and engage our consumers be it offline or online. The encouraging results we have achieved from this campaign proves the partnership with Shopee to be very successful as we managed to engage more meaningfully with our consumers on digital platforms. We look forward to evolving with the customer as we work closely with Shopee to execute future innovations online, serving more regions and value-adding to digital transactions," adds Shankar Viswanathan, Vice President, E-Commerce, Asia Pacific, Middle East and Africa.

With the success of the Show Me My Home initiative, P&G and Shopee will be bringing it back on 15 June 2020, featuring another round of exclusive deals and promotions from popular P&G brands including Olay, Pantene, and Ambi Pur. 

To know more, visit https://shopee.com.my/m/pg-mid-year-sale

[1] Compared to average day in 2020

Appendix

For a full list of P&G products available on Shopee’s Show Me My Home Campaign, please visit this website.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

 

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CQG Licenses Software Assets from Blue Trading Systems (BTS) to Deploy Exclusive, Robust Suite of Custom Algorithms, Low-Latency Spreader Environment

Kevin Darby, BTS Co-Founder and Managing Partner, to Lead Integration, Implementation as CQG Product Manager

CHICAGO and DENVER, June 11, 2020 /PRNewswire/ — CQG, a leading global provider of high-performance technology solutions for traders, brokers, commercial hedgers, and exchanges, today announced that it has just completed a transaction to license certain software assets from Blue Trading Systems (BTS). The move will give CQG an exclusive, comprehensive suite of custom algorithmic strategies to offer clients, along with new low-latency spread routing for spread traders.

The new, cutting-edge technology is designed to give traders access to strategies offering the best execution across a range of markets.  CQG is integrating the new algos and execution logic into its full suite of trading products, allowing for a range of choices for traders and brokers who seek anything from low-cost, easy-to-use products to more advanced, sophisticated trading platforms.

The firm also announced that Kevin Darby, formerly Co-Founder and Managing Partner of BTS, has joined CQG as a Product Manager, overseeing the product strategy for its spreader and algo offerings. In that role he will also oversee the integration and implementation of the new customized CQG offering based on the BTS software.  

When the integration is complete, CQG’s existing infrastructure, coupled with new low-latency spread routing, will give new power to traders and hedgers, letting them decide when to turn on faster routing in some markets and standard order routing in others.  CQG’s industry-leading simulation and back-testing tools will allow users to test strategies in as near real-market conditions as possible. They can then leverage transaction cost analysis (TCA) features to review performance, giving users full visibility into the benefits of deploying their proposed strategies.

CQG President Ryan Moroney said: "One of the things that stands out from the market activity over the last few months has been the incredible velocity with which markets can react to world events.  During this time of high volatility, we had numerous internal discussions on product enhancements we could make to provide our customers with new solutions designed for these market conditions.  We’ve known the BTS team for a few years and have always admired the care that has gone into its products.  When the opportunity came up to license the BTS code as well as to bring Kevin on to lead the new offering, we seized on it. This approach provides us with the basis for building a high-performance algo and spreading platform that will allow our customers to thrive in markets like these."

Darby said: "I’m thrilled to join the highly skilled and well-respected group of professionals at CQG in an effort to build out both a comprehensive institutional algo suite and a new, faster spreader platform.  Licensing the BTS code affords us a familiar low-latency foundation on which to pursue this exciting endeavor."

About CQG:

CQG provides the industry’s highest performing solutions for traders, brokers, commercial hedgers, and exchanges for their market-related activities globally, including trading, market data, advanced technical analysis, risk management, and account administration. The firm partners with the vast majority of futures brokerage and clearing firms and provides Direct Market Access (DMA) to more than 45 exchanges through its global network of co-located Hosted Exchange Gateways. CQG technology serves as the front end for a variety of exchanges, and the firm’s technology is increasingly employed as the over-the-counter matching engine for important new markets. CQG’s server-side order management tools for spreading, market aggregation, and smart orders are unsurpassed for speed and ease of use. Its market data feed consolidates 85 sources, including exchanges worldwide for futures, options, fixed income, foreign exchange, and equities, as well as data on debt securities, industry reports, and financial indices. One of the longest-serving technology solutions providers in the industry, CQG is celebrating its 40th anniversary in 2020. CQG has received the Prop Traders’ ISV of the Year award from FOW (now Global Investor Group), the Best Technical Analysis Platform award from The Technical Analyst, and the Best Product for Traders award from Finance Magnates for its multi-asset trading platform. CQG is headquartered in Denver, Colorado, with 16 sales and support offices and data centers in key markets globally.

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Related Links :

http://www.cqg.com

ReneSola Power to Develop a 30-hectare Ground-mounted Solar Project in France

STAMFORD, Conn., June 10, 2020 /PRNewswire/ — ReneSola Ltd ("ReneSola Power" or the "Company") (www.renesolapower.com) (NYSE: SOL), a leading fully integrated global solar project developer, today announced that it will participate in a consortium to develop a large-scale ground-mounted solar plant in the south of France. The plant is expected to produce 46 GWh, and supply electricity to approximately 10,000 households per year.

The consortium is led by Tenergie, the second largest independent power producer in France.  Other members of the consortium include a leading power consulting company and a recognized leader in project crowdfunding.  The consortium will develop the power plant covering 30 hectares of leased land in the town of Aups.  The plant will be owned by an entity, which in turn will be owned by the IPP, the Municipality of Aups. Local stakeholders and the individuals that participate in crowdfunding are deeply involved in the project conception phase. The Company estimates that a project of this size and design would typically have capacity of approximately 30 MW.  Actual capacity will be subject to additional authorizations, such as permits needed for final project design.

Mr. Josef Kastner, CEO of ReneSola Power European Region, commented, "This project demonstrates the strength of public-private partnerships and how they can help us grow our business in Europe while promoting a more sustainable energy supply.  Not only will Aups get a substantial source of clean and low-cost energy, but the town will secure a good source of revenue and its citizens will have an opportunity to invest in—and profit from—the growth of the clean energy industry."

Mr. Yumin Liu, ReneSola Power Chief Executive Officer, added, "This project validates that our business in France is strong and growing.  ReneSola Power is a leading developer in Europe, and we intend to accelerate our growth in the region.  Europe focuses on the development of social responsibility, and various governments across the region support the deployment of solar power.  Both France and other European countries are exactly the type of markets in which we are focusing our business development efforts."

About ReneSola Power

ReneSola Power (NYSE: SOL) is a leading global solar project developer and operator. The Company focuses on solar power project development, construction management and project financing services. With local professional teams in more than 10 countries around the world, the business is spread across a number of regions where the solar power project markets are growing rapidly, and can sustain that growth due to improved clarity around government policies. The Company’s strategy is to pursue high-margin project development opportunities in these profitable and growing markets; specifically, in the U.S. and Europe, where the Company has a market-leading position in several geographies, including Poland, Hungary, Minnesota and New York.

 

Related Links :

http://www.renesolapower.com

Chinese Sports Technology Brand Keep and Fitness Brand Zumba(R) to Hold Strategic Collaboration Conference Online

BEIJING, June 8, 2020 /PRNewswire/ — On May 30, sports technology brand Keep and world’s leading brand Zumba® Fitness held a unique online global press conference, at which the two firms announced the roll out of a program in China that is expected to inject new vitality and energy into the summer of 2020. 

Zhao Xi, General Manager of Keep Marketing Center Delivered Speech on the Conference
Zhao Xi, General Manager of Keep Marketing Center Delivered Speech on the Conference

At the event, Keep announced the launch of a series of genuine Zumba® courses, a world-leading fitness brand. This marks Keep’s deep commitment to the introduction of copyrighted content, as well as an expansion in the variety of its courses and in the portfolio of licensed fitness content. 

Keep invited 5 heavyweight Bilibili video uploaders to participate in the conference as Zumba® experience officers and dance with internationally renowned Zumba® instructors. This interaction continues to support the spread of these types of fitness programs and gain a legitimate foothold in China. The collaboration between the two firms gives China’s young adults an opportunity to know and experience Zumba® and enables further collaboration on and exchanges of sports cultures. 

At the sharing session themed "At Keep, exercise what you like" that was part of the press conference, Zhao Xi, general manager of the Keep marketing center, related Keep’s thinking over the last few years in terms of further exploration into the world of sports and fitness. "The original intention of Keep is to enable more people to experience science-based exercise and enjoy a healthy lifestyle anytime and anywhere," said Zhao. Keep is committed to examining more possibilities on breaking down the boundaries that inhibit people from taking that first step towards engaging in a healthy exercise routine and making it possible for every person to find the content that resonates with their expectations.

During the five years since Keep’s founding, the firm has accumulated over 200 million sports-loving users. The platform has introduced a variety of courses that meet the diversified needs of different groups when it comes to sports and exercise, such as the Tai Chi series courses in cooperation with Taiji Zen, ballet courses in partnership with the Russian Hermitage Ballet, and plot run courses in cooperation with Marvel. Keep is not only focusing on the amount of content that it plans to make available, but also on the diversity of the content offerings.

This formal and strategic collaboration with the international fitness brand Zumba® supported the launch of its newest HIIT program, Strong Nation™. A music-led, high-intensity training exercise class that combines bodyweight, muscle conditioning, cardio, and plyometric training moves. Routines are created first and then music is reverse-engineered to match every move perfectly, for a unique workout experience. This new concept, which emphasizes music, is the main motivator, allowing participants to burn more calories while toning abs, legs, arms, and glutes.

Compared with traditional training routines, Zumba® moves beyond the limitations of basic aerobics, turning something that feels repetitive into an exciting and stimulating event. Zumba’s huge number of fans lose weight effortlessly while dancing joyfully. CEO Alberto Perlman claims that, "Zumba now has millions of class participants worldwide."  Knowing that nothing compares to a live class experience, Zumba® acknowledges that trying classes at home is often the beginning of the Zumba® journey so that is why working with Keep has been a great collaboration. We (Zumba®) are happy to collaborate with companies around the world that align with this journey, and that’s why we are so excited to be working with Keep." 

Alberto Perlman, CEO of Zumba Joined the Video Conference
Alberto Perlman, CEO of Zumba Joined the Video Conference

The collaboration allows Keep’s users to engage in their exercise routine mentored by licensed Zumba® Instructors from Keepland, as well as experience 14 of Zumba’s official programs via the Keep app anytime and anywhere. Keep and Zumba® will continue to work together to keep users engaged in both of their programs: Zumba® and Strong Nation™

With a deep understanding of user expectations, Keep is committed to creating an excellent fitness experience by providing users with increasingly improved fitness solutions enhanced by the brand’s insights into user habits and preferences as well as its competitive content and enhanced products.

Keep will continue implementing its strategy of providing users with outstanding fitness solutions via the app backed by professional and customized content with a focus on meeting user expectations. Keep also plans to explore more lifestyle scenarios for fitness professionals and enthusiasts and build a complete closed-loop sport technology ecosystem, while collaborating with more content partners to improve the health of people around the world by increasing the adoption of its open and professional content.

Photo – https://photos.prnasia.com/prnh/20200608/2823552-1-a?lang=0
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Related Links :

http://keep.com

Agora.io Expands Exclusive Reseller Partnership with Leading Japanese Video Solution Provider V-cube After Rapid Q1 Growth

Usage in Japan increased 26x YoY in April, prompting new needs from Agora’s video solutions and software-defined dedicated network

SAN JOSE, Calif., June 3, 2020 /PRNewswire/ — Agora.io, the leading voice, video and live interactive streaming platform, today announced an expanded exclusive reseller partnership with V-cube, the number one video solution provider in Japan. Now, V-cube provides the whole series of Agora products including live streaming with local sales, marketing and technical support in the region.

Amid business and lifestyle changes brought on by COVID-19, V-cube recorded a 26-fold increase YoY in usage by its customers in Japan in April. With Agora’s cutting-edge real-time video solutions at the helm, businesses in nearly every industry from education, healthcare, and entertainment turned to V-cube for an answer on how to bring a sense of normalcy to their customers.

"In the wake of the coronavirus pandemic, our customers’ needs for online communication tools and features quickly became more apparent for their businesses," said Naoaki Mashita, CEO of V-cube. "What we came to realize is those businesses needed more than just the entry-level tools they had been using. They needed a way to combine their services with video communication. Following discussions with our customers, it became clear the path forward was to expand our partnership with Agora. This would allow us to leverage its easy-to-use video solutions SDK and enable our customers with a new way to interact and engage with their users. Agora’s technology is proving to withstand increased demand thanks to its powerful and reliable network that is built to scale."

Aside from helping existing clients incorporate new means for video streaming, V-cube also experienced significant growth with new clients in untapped markets including fitness, weddings, job recruiting and networking events. These companies were able to quickly introduce customizable streaming tools with Agora’s low-latency, large-scale video solutions accelerating distribution.

"V-cube is a highly trusted video solution provider in Japan, and we’ve been honored to work with them over the last three years," said Reggie Yativ, COO at Agora.io. "The demand for real-time engagement outside of just video conferencing was growing prior to the pandemic, and the rapid growth V-cube has experienced is a testament to how organizations are accelerating their digital transformation plans. As we look ahead to the next phase of our partnership, we’re thrilled at the opportunity to bring businesses of all kinds the real-time engagement features they need."

The next phase of this partnership allows V-cube and its customers to tap into Agora’s network of 200 globally distributed data centers and its proprietary Software-Defined Real-Time Network (SD-RTN™) to connect users globally via high-quality, real-time video engagement.

For more information about Agora’s partners or its live interactive video and voice SDKs for mobile, web or desktop apps, visit www.agora.io.

About Agora.io

Agora.io helps apps increase user engagement and retention with a developer platform for live, interactive audio, video, and messaging features at planetary scale. With a dedicated network and device-optimized SDKs, Agora is the only real-time engagement platform designed to cross borders and reach users on low-bandwidth networks and on lower-powered devices.

About V-cube

V-cube has the mission of "realizing an even society" and creates an environment where "anytime" and "anywhere" communication can be achieved. We are working to eliminate the inequality of various opportunities caused by the restrictions of distance. Through visual communication, we will reduce the time and distance in communicating with people and solve social issues such as an aging society with a declining birthrate, long working hours, education and medical disparities. We aim to realize a society where everyone can get equal opportunity.

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