Tag Archives: lens

Canon Launches E-Store & Brings the Shopping to You

1 The E Store offers convenience and round the clock availability bringing Canons range of products closer to its customers

Hold on to your cameras, photographers! Canon Malaysia has just announced the launch of its brand-new E-Store and is giving away special offers of up to 43% off until 25 August 2023.

The launch of the E-Store means you can now purchase a full range of Canon products including cameras, lenses, printers, and other accessories directly from the brand. In addition to the convenience of online shopping, this is also an assurance that you’ll be getting genuine Canon products with proper after-sales warranties. The E-Store also accepts all major payment methods, whether it’s with a credit card, online banking, or even Touch ‘N Go, Canon’s got you covered.

2 The E Store offers convenience and round the clock availability bringing Canons range of products closer to its customers

Let’s talk offers – because who doesn’t love a good deal? You can snag exclusive discounts of up to 43% on some of the latest printers and cameras. But here’s the kicker – it’s for a limited time only. From 3 pm on 22 August 2023 to 3 pm on 25 August 2023, you’ve got the chance to grab these deals. Purchase selected camera and printer models, and you’ll also get your hands on cool merchandise – think sunshades, notebooks, and EOS R caps. Canon is definitely not leaving fans empty-handed.

If you’re aching to add some new sweet tech to the shopping cart, you can head on over to https://store.my.canon/. You can also keep up with the latest updates by following Canon on Facebook and Instagram.

Sony Launches the new Ultimate Portrait Lens You Want – the FE 50mm F1.4 GM Lens is Here

If you ask any photographer about their preferred lenses, or what lens you should start with as an enthusiast, most will respond with one lens length in particular. They will always tell you that you should get a 50mm lens. There is a good reason for that.

The 50mm prime lens is one of the most versatile lens you can find in your arsenal of lenses. In the right hands, it is an excellent portrait lens that is meant to capture everything from candid photos to magazine quality headshots. It is perfect for street photography, since 50mm is narrow enough for you to get portraits of people in their everyday lives without getting into their personal spaces. In open spaces, landscape photos can look good too. There is also the fact that they say that the frame you get with 50mm lenses is the closest to what you actually see with your own eyes. Whatever it is, you get the idea.

Sony already has two 50mm lenses in their stables. They have the SEL50F25G lens. It is a rather compact, budget-friendly 50mm lens with F2.5 aperture. It weighs only 174g and is only 45mm long.

They also have the super-premium FE 50mm F1.2 G Master lens that offers a lot of lens for three-folds the price of the 50mm G lens. It is not as compact at 108mm in length. It is also much heavier at 778g in weight. It offers F1.2 aperture though for beautiful bokeh. The F1.2 aperture means that it is amazingly fast and especially excellent video work. There are 11 aperture blades for smooth, round bokeh effects. The weight is also a direct contribution o the amount of glass elements within the lens, about 14 of them.

SEL5014GM Render 5
Source: Sony

So why do Sony need to introduce another 50mm lens? Because the new Sony 50mm G Master lens is meant to be a modern take of what a 50mm lens is supposed to be.

In terms of minimum focus distance and magnification, it is similar to the older lens. The minimum focus distance is at 0.41m and autofocus allows the lens 0.16x magnification for beautiful and detailed close-up photos. These are not the improvements made on the new lens though.

It features a slightly smaller maximum lens opening than the existing lens at F1.4 vs F1.2. But that does not mean that it is not a fast lens, it is still faster than most 50mm lens you can find in the market. It also weighs quite a little bit less than the older lens at 516g, which also means you might get more use out of the lens in one sitting. At 96mm length, it is also slightly more compact than the other 50mm G Master lens.

How they got the lens to go on a diet is by fitting a new high-thrust XD (extreme dynamic) linear motors which is smaller than lighter than ever before. You still have 11 aperture blades, but they are new more compact units compared to before, so the lens can be made shorter than before.

The new linear motors are not just to reduce weight and make the lens smaller though. The XD Linear motors goes along with a new algorithm for smoother and more responsive focus control. That also means that your autofocus is faster than before. Thanks to smoother motors, the autofocus mechanism is also quieter than before. The faster, smoother operations means that it is perfect for shooting high frame-rate videos. To make it even better for videos, the lens offers focus breathing compensation to reduce the image distortion when the lens changes focus.

The new lens offers a Linear Response MF focus ring that directly responses to subtle controls when you work with it manually. There is also a new iris lock switch, first in a prime lens from Sony. There are now two custom programmable buttons on the lens. Sony has also coat the glass with a fluorine coating that is supposed to repel fingerprints, dust, water, oil, and other contaminants from the exposed glass elements to ensure that the lens is still as excellent as it can be in any shoot conditions.

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The Sony FE 50mm F1.4 G master (SEL5014GM) lens will be available in Malaysia at the end of March 2023 onward. They have not mentioned the price for the lens just yet. The previous 50mm lens from Sony’s G Master line-up sets you back MYR 9,499. With that as an indication, you might want to ensure you have anywhere between MYR 8,000 to 10,000 to spare to get the upcoming lens. It is just an educated guess though; we could be wrong. More information on the Sony FE 50mm F1.4 G Master lens can be found on their website.

Sony Announces New Lenses for Their APS-C Mirrorless Cameras

Whenever you go about choosing a camera system to buy for yourself. You are always stuck in a dilemma of some sorts. You must choose between the full frame format or the APS-C cropped sensor format. Generally, cropped sensor cameras are way cheaper because the sensor is smaller (hence, cropped sensor), and therefore the materials required to cocoon the sensors are less. There are differences and compromises for both APS-C sensors and full frame sensors, obviously, but we are not going to get into that for today.

There is plenty of reason why you want to go for an APS-C sensor other than its cost. Because they tend to be smaller and more compact, they are more versatile in different conditions. Even their lenses can be made smaller and more compact because APS-C sensors technically capture less light than full frame sensors. Thanks to that, APS-C specific lenses are cheaper to make and purchase as well. Of course, if you are into film making, the APS-C sensor size is perfect for Super 35mm film format.

There is a problem, however. Because everyone is so focused on bringing in more lenses for the full frame format option, the APS-C cameras get a little less attention. Sure, you can technically use full frame lenses with APS-C cameras, but they tend to get a little expensive. Sony has not forgotten that they offer a variety of APS-C mirrorless cameras too, thankfully. They have just announced three APS-C lenses that videographers and landscape photographers can enjoy.

E PZ 10-20mm F4 G

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Yes, it is a G Lens. How do you tell? There is a ‘G’ behind the name, obviously.

It is a very short lens though at 10mm-20mm. For photographers, this is quite perfect for wide-angle photography. It allows you to capture more in an environment than regular lenses, perfect for landscape photography. Sure, you can capture portraits too, you do have to move rather close to the subject though. That said, a good selfie never hurts anyone.

At 35mm, the lens becomes a sort of 15-30mm lens, which is still rather short and wide. For video work, this is the perfect lens when space is a constraint, and you need to move rather close to your subjects. It is also a perfect vlogger camera in a lot of sense. The short focal distance allows you to use the camera at an arm’s length and you still get to capture the large canvas behind you.

It is also the lightest lens of its kind in its class. It weighs just 178 grams, 20% lighter than the SEL1018 lens it replaced. Thanks to internal zoom and focus mechanisms, there should not be any focus breathing while the camera changes its focus too.

E 15mm F1.4 G

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The F4 offered by the 10-20mm zoom lens may not offer very deep ‘bokeh’ for your photos and videos. For that, you need a fast lens with large aperture. You need a 15mm F1.4 G lens.

Wide lenses are known to have some distortions on the outer edges of the images they capture. Sony’s know how in lens making though effectively compensates the distortion. At the same time, the three aspherical elements in their optics also allow the corners to be captured in detail reducing blurs and resolution loss at the corners.

Of course, F1.4 aperture allows photos to be taken with beautiful ‘bokeh’ in the background, especially in low-light photography or film making. With a focusing distance at just 170mm away from the subject, your ‘bokeh’ can really shine.

For video work, it is important that the focal length does not change even when the camera is focus hunting. Like the zoom lens, the internal focus mechanism allows the 15mm lens to focus hunt while eliminating focus breathing effects.

It is a heavier prime lens over the zoom 10-20mm. It weighs in at 219g, which is still technically not a lot of weight. It is still perfect for vlogging if you just want one focal length and be done with it. It is also wide enough for you to capture most of what you see in the background as well, so your vlogs get a little more flavour from the background.

E 11mm F1.8

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If 15mm is not wide enough for you though, you can get your hands on an 11mm lens instead. It features all the same construction feature as the 15mm, which also means you get less focus breathing. The same aspherical elements also eliminate distortion and improve resolution in the corners of the photos taken with the 11mm lens.

At 35mm, you are shooting at 16.5mm focal length, which is still quite a perfect distance as a vlogging lens. At the same time, it is the perfect lens when space is an even bigger constraint in shoot locations. It is lighter than the 15mm as well at 181g, perfect for a quick ‘run-and-gun’ shoot condition.

While the aperture is not as large as the 15mm lens at F1.8, it is still quite a significant opening. The large opening allows the lens to capture plenty of light in low-light conditions and still produce beautiful looking ‘bokeh’. You can go even closer to your subject too at a minimal focus distance of 120mm.

Price and Availability

The three lenses that Sony has just announced are now available in Malaysia via Sony’s authorised retailers and concept stores nationwide. The E PZ 10-20mm F4 G will set you back MYR 3,299, the E 15mm F1.4 G will set you back MYR 3,299, while the E 11mm F1.8 will set you back MYR 2,399). More information on the new Sony lenses can be found on their website.

Sony Introduces the Most Compact and Lightest F2.8 Standard Zoom Lens, The Sony FE 24-70mm F2.8 G Master II (SEL2470GM2) is Here

Before we go on; yes, Sony already had a 24-70mm lens with a G Master branding on it. Yes, it was also rather expensive. Yes, it shoots rather pretty photos. Also yes, it shoots nicer than the standard Sony 24-70 F4 G lens. So why do we need another 24-70 F2.8?

Because it is a better one than before.

More Compact, More Portable

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Source: Sony

They call the new one the FE 24-70mm F2.8 GM II, or code named SEL2470GM2. It is much lighter than before with about 20% of weight shaved off from the previous lens. It now sits pretty in your bag, or hand, at less than 700 grams.

If you put it beside the first iteration of Sony’s highly acclaimed 24-70mm G Master, you can see how much effort Sony puts into the Mk. II in terms of weight saving too. It is a much smaller lens overall. It is shorter by 16mm and much slimmer than before too, about 18% slimmer than before. With all the weight shavings, Sony can claim that this is the lightest and most compact lens of its kind, at least for the time being.

More Speed, More Performance

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Source: Sony

Smaller size does not mean that Sony has compromised on its performance though. They have managed to first improve its autofocusing (AF) ability. It is still the same Extreme Dynamic (XD) Linear motors working on the AF mechanism, but iis now much faster than before. It can support up to 30fps in continuous still shooting and up to 4K 120fps in video recording mode. That might not sound like a lot, but it is mighty impressive to work with in this sort of lens. Sony also claims that the AF tracker is about twice as precise than before.

For the videographers, Sony is making the 24-70mm G Master an even better lens to work with. Thanks to a newly developed aperture unit (now with 11 aperture blades instead of 9), AF operations is quieter than before. The improved motors have also reduced focus breathing, focus shift, and axial shift when zooming to ensure that you get a nice, smooth, immersive video footages when it matters. Of course, you still can work with manual zoom if you want.

Better Elements, Better Images

SEL2470GM2 5
Source: Sony

They managed to fit better glasses in this compact form too. Sony first treated the lens with a Nano AR Coating II. This is to reduce reflections on the glass that in turn reduces lens flares. The new glasses within the lens also allows the Sony FE 24-70mm F2.8 G Master II to produce photos with beautiful depth effect in all sorts of zoom range. At the same time. The new lens also allows a shorter focusing distance at 0.21 and 0.30 meters at its minimum (@24mm and 70mm respectively) with up to .32x magnification.

All this is achieved through the five aspherical elements found in the lens. There are two high-precision extreme aspherical glass elements paired with two extra-low dispersion glass elements and one floating focus mechanism. The combination of elements also allows the lens to capture photos with high-resolution even at the edges of the photos.

More Precise, More Control

To top it all off, Sony has made improvements on the lens body itself to give users more control over the lens. There is a zoom smoothness switch on the zoom ring to adjust its smoothness now. There are two customisable focus hold buttons in the lens as well. At the same time, some work has been done on the focus ring to make it just a touch more responsive for better manual focus controls. They have also managed to shift the weight balance further back, toward the camera flange end to allow for better ergonomic and camera control in free-handed shooting conditions.

Price and Availability

The Sony FE 24-70mm F2.8 G Master II lens will be available in Malaysia from 5th of June 2022 onward. There are no mentions on prices just yet. We are guessing that the price should not be too far off the current FE 24-70mm F2.8 G Master though. There could also be a price drop for the original standard zoom lens, so you might want to look out for a bargain for something that is still quite stellar. More information on the FE 24-70mm F2.8 G Master II can be found on their website.

FUJIFILM X-T4 Launches With Stability Control

FUJIFILM’s cameras have been quite iconic and has been a go to for plenty of hobbyist and professionals alike. Their mirrorless APS-C flagships like the X-T2 and X-T3 proved to be some of the most popular platforms among photographers. There was a very minor issue with the X-T3 though, as modern cameras go. It does not have any sort of stabilisation built into the body of the camera itself.

Source: FUJIFILM

That is all about to change with the new X-T4 though. The new X-T4 comes with an in-body stabiliser this time bringing it in the classes of Sony’s α6000 series cameras. Do not get me wrong though, the X-T3 was a very good camera with superb image quality. Some say that the X-T3 was better than the α6000 series cameras. To a certain extent, that is true.

Enough about the older models though. This is the X-T4, the new flagship camera from FUJIFILM. It still has the 26.1-Megapixels packed into the APS-C X Trans CMOS 4 back illuminated sensor. The image processor is also still the brilliant X-Processor 4 which also shoots at high-speeds like the older X-T3.

Source: FUJIFILM

While it may not sound like FUJIFILM has fitted any more than just a stabiliser hardware, the improvements are more than you can see. The battery, for example, is now a bigger one. It now allows you to shoot about 500 shots per charge in normal mode. If you get the optional battery grip, you can bring the grand total frame captured to 1,700 shots. That could be worth a whole day of shooting.

The camera is faster too, the X-Processor 4 now has to keep up with 15 fps mechanical burst shots. It also has to respond faster with just 0.035 seconds in shutter lag. Somehow they made it quieter than the X-T3 too, 30% quieter to be exact.

Source: FUJIFILM

The FUJIFILM X-T4 also features a new “ETERNA Bleach Bypass” feature. It is technically a fancier digital filter. Except, that is is supposed to be better than just a filter. If you work with film cameras, you might know what Bleach Bypass is. It basically produces photos with low colour saturation but super high contrast; very unique and artistic.

You get more control on your photos now too. Your highlight and shadow tone adjustments can be done in halves instead of single stops. You even get to choose your priority for white balancing as well. To be fair, I do a fair bit of white balancing manually whenever I get the chance to.

Source: FUJIFILM

Of course you still get the brilliant EVF and vari-angle display for a more versatile shoot positioning. The EVF now features an eyecup with locking mechanisms though so you can keep using it without having to worry about misplacing the eye cup.

We have to talk about the in-body stabilisation for a short bit though. It is not the usual spring loaded stabiliser that we are used to. Instead, it is a magnetic stabiliser which also means that the whole mechanism is floating. The benefits are more than just sounding cool though. It takes up less space and therefore allows FUJIFILM to fit the same sensor in near identical body shape and size.

The result is added stability in your photos. If you have built-in stabilisers in your lenses, the result is going to be even better. Super steady photos produce even better and clearer details; who would not want that? The improved stability also helps with videos.

You can now shoot Full HD videos at 240fps. That also means you can create super slow-motion videos. Beyond that, you may not need to bring your dolly or passive stabiliser out anymore to record videos thanks to the in-body stabilisation. Yes, it shoots at 4K 60fps too. Wedding videographers and film makers might really want to take advantage of this. Film makers will also now rejoice with an improved F-Log function to shoot low saturation, high contrast videos for better detailing.

The FUJIFILM X-T4 should be available soon. At least that is what is being reported else where. We can expect the X-T4 to arrive in Malaysia before Q2 2020 ends. The X-T4 (body only) is reported to start from US$ 1,700 (MYR 7,183) though, which is more expensive than the X-T3 at launch. Still, it is a flagship camera.