Tag Archives: Intel

[Next@Acer 2021] Acer Commits to Sustainability with new Aspire Vero

Acer’s taken a unique approach in embarking on their journey to become a more sustainable company. The company announced their “Earthion” – a hybrid of Earth and Mission – to become a sustainable company from operations to production. As part of their Earthion, the company has become a part of RE100, a global corporate effort in which member companies aim to become fully sustainable by relying fully on renewable energy. Acer has pledged to fulfill this target by 2035.

Aspire Vero for a Sustainable Future

Pledges and promises aside, the company’s Earthion took physical form with the announcement of the Acer Aspire Vero. The Aspire Vero is Acer’s first sustainable laptop made of post-consumer recycled plastics (PCRs). The PCRs are used primarily in the keyboard caps and surfaces of the laptop. They make up 50% of the keycaps while other surfaces of the chassis are made up of about 30% PCRs. In addition to this, the Aspire Vero comes in packaging that is made of up to 85% recycled paper pulp while plastics usually used to carry components like the power cord have been replaced by paper bags. Printing on the packaging and documention utilises soy ink as well to minimise environmental impact.

With its focus on sustainability, the Vero comes with the latest generation of Intel Core processors which promises longer battery life. Acer claims that this will provide over 11 hours of battery life. The Vero comes with Intel’s integrated Xe graphics which has been proven to be a performer – at least when it comes to integrated graphics systems. It also comes with a 15.6-inch IPS Full HD display. It comes with upto 1TB of SSD memory. The Aspire Vero isn’t making users choose between connectivity and being sustainable. It comes fully equipped with support for Wi-Fi 6 and Bluetooth 5.1.

Pricing & Availability

No pricing or availability for the Acer Aspire Vero has been announced just yet.

MSI Launches new 11th Generation Intel and NVIDIA GeForce RTX 30 series Laptops for Gamers.

When you think about getting yourselves a gaming rig, a few manufacturers will make your shortlist.  One of those names is definitely MSI. MSI has been exclusively making gaming focused rigs since their inception, and they are rather good at it. They will not hold out as one of the top gaming brands in the world unless they are good at what they do.

Gaming PCs and laptops have evolved over the years though. Users want power from their rigs. They want even more portability and flexibility when it comes to their gaming laptops. They also want versatility, and an understated aesthetics that could fit even in a corporate meeting room. Out goes the over-the-top, sharp-edged design and in comes the sleek, understated, clean cut designs. That is 2021.

Of course, with 2021 things are also a little different. The old GPUs are outdated, the older CPU is also outdated. You need more power, you need Intel’s latest and greatest, you need NVIDIA’s GeForce RTX 30 series GPU.

MSI GE76 Raider & GE66 Raider

The GE76 (17.3-inch) Raider and GE66 (15.6-inch) Raider gaming notebooks are technically MSI’s ultimate gaming laptops to date. It packs Intel’s latest 11th Generation Core i9 for raw processing power. The Intel ultimate is also paired with an NVIDIA GeForce RTX 3080 (up to) for unmatched gaming performance.

The GPUs power up to 4K (up to) in resolution on both rigs. Both displays images at 100% sRGB too for bright, saturated, and accurate colours in games like Shadow of the Tomb Raider. You feel like you are in the game itself. The CPU ensures that games are delivered to you at up to 360fps (360Hz) too (120Hz on GE76 UHD variant).

If you want, you can spec your Raider gaming laptop with up to 64GB of RAM and two NVMe M.w SSDs (1x PCIe Gen4, 1x PCIe Gen3) for up to 4TB of storage. On top of all the internals is a full RGD keyboard designed by SteelSeries, a world renown gaming peripherals manufacturer. While the GE76 weighs just under 3kg, the smaller GE66 Raider is only 2.38kg for a more agile gaming experience.

MSI GS76 Stealth & GS66 Stealth

In 2021, the name of the game is also stealth. For that, you need something ultra-thin, and ultra-light. That is the MSI GS76 Stealth and GS66 Stealth. It is everything the GE Raider series is, but in a tighter and smaller package.

In the slim body you still get the ultimate 11th Generation Intel Core i9 that is also paired with NVIDIA’s GeForce RTX 3080 (up to). The GS76 Stealth’s 17.3-inch display can also be specced up to a 4k 120Hz panel just like the GE76 Raider. The 15.6-inch on the GS66 Stealth can also get a UHD 4K IPS display like the GE66 Raider.

Everything else under the SteelSeries RGB keyboard from its RAM slot layout and storage layout can be completely similar to the GE Raider series on the GS Stealth series. All except the speakers though. The GE76 Raider gets two woofers for an extra immersion while the GS76 Stealth only gets dual stereo speakers designed by Dynaudio. Understandably though, the thinner body of the GS76 Stealth will not accommodate chunky woofers.

True to its name, the MSI GS76 Stealth is only 20.25m thick and weighs just a little just under 2.5kg. The GS66 Stealth packs in tight as well at up to 19.8mm in thickness weighing just over 2kg.

MSI Pulse GL76 & Pulse GL66

Further down the line you have the MSI Pulse GS/Crosshair series. As you can already tell in the naming scheme, there are 17.3-inch and 15.6-inch variants.

You do not get Intel’s ultimate gaming processor in the Core i9 with these ones. The 11th Generation Intel Core i7 should still prove to be a capable gaming processor though. Paired with an NVIDIA GeForce 3060 (up to), your games should still run nice and smooth at QHD resolution. You can opt to get your Pulse GL series with up to 64GB of RAM if you need to. With up to two NVMe PCIe Gen3 M.2 SSDs, you would not be wanting more in terms of storage space and speed.

The displays also refresh at 165Hz to give you a competitive edge in eSports titles. If you are using the notebook for work, you would be happy to know that both display sizes offer 100% of DCI-P3 colour gamut coverage so you know you are getting good colours from the notebook.

All of that, and its 3-cell battery are packed in underneath an RGB backlit gaming keyboard by MSI. The total package is kept under 25mm in thickness for extra portability. At 2.3kg (up to) as well, it is light enough for you to lug around to work with and to game with anywhere or at a LAN party if need be.

MSI Katana GF76/Sword 17 & Katana GF66/Sword 15

Source: MSI

You might think QHD is a little bit of an overkill on a gaming notebook, especially since 17.3-inch is too small for you to appreciate all those pixels. Full HD gaming is all you need, and 144Hz is good enough. There is the MSI Katana GF/Sword series. The naming scheme refers to the colour options you get with the MSI GF series gaming laptops.

You also still get the power of Intel’s 11th Generation Core i7 processor in the Katana/Sword series. You can pair that CPU to a budget friendly NVIDIA GeForce GTX 1650 or a powerhouse of an NVIDIA GeForce RTX 3060 GPU. With two RAM slots, the MSI Katana/Sword series can pack up to 64GB in RAM. Although, to be reasonable, 16GB or up to 32GB is more than enough in this case. There are also two NVMe PCIe Gen3 M.2 SSD slots for you to spec up to 4TB of high-speed SSD space on the MSI GF series.

There are no fancy RGB here too, no fuss. The Katana variant gets red backlit keyboard while the sword gets a blue backlighting. Everything is packaged in a body about 25mm thick. Still, at 2.3kg for the 17-inch variant, the GF series notebooks are still portable enough for a good LAN party. Before that though, you are going to bring it into your boardroom.

HP Unveils the HP EliteOne 800 All-in-One with AI Noise Reduction

Source: HP / HP EliteOne 800

With the world moving to embrace the work from anywhere culture, it is becoming increasingly imperative that we have capable setups both at work and at home. A third of the workforce is expected to continue splitting their time between home and office even after the pandemic. HP is looking to provide an option with their new HP EliteOne 800 All-in-One (AiO).

Source: HP / HP EliteOne 800

The new AiO from HP is being touted as a virtual conference powerhouse for both home and office. It comes in two sizes – 23.8-inch and 27-inch. Both versions come with an integrated pop-up webcam which not only allows you to connect with colleagues and loved ones but also allows you to put it away when you’re not using it, helping maintain your privacy. HP is also offering an option for a dual-facing 5-megapixel camera which bring additional features including intelligent face tracking which tracks the user’s face allowing them to move about during video calls without being out of focus. It also dynamically adapts to lighting for optimal video quality.

Source: HP / HP EliteOne 800

The HP EliteOne 800 AiO comes with AI Noise Reduction which helps minimise background sounds. The integrated AI helps reduce not only outbound noises but also inbound ones. This will help ensure that you’re heard on the other end even if it gets a little bit noisy. This paired with HP’s run quiet design which maximises airflow and keeps the system running cool and quiet. Your data is also kept secure when you walk away from your PC with the EliteOne 800 AiO with HP’s Presence Aware. The AiO is powered with the latest Intel Core processors paired with high-performance memory and RAM to fit your needs.

Source: HP / HP EliteDesk 800 Desktop Mini

Together with the AiO, HP also announced a new line up of EliteDesk desktops which are configurable to meet the needs of any workspace. The EliteDesk 800 comes in three form factors: the Desktop Mini, Small Form Factor and Tower. These desktops are designed for different workspace needs. The EliteDesk 800 Desktop Mini and Small Form Factor are designed to minimise the physical footprint of the desktop while keeping it cool and packed with power while the Tower is built for ultimate expandability.

Pricing & Availability

No official pricing has been announced by HP for the AiO or desktops just yet. However, it is expected that they will be available worldwide in May.

Samsung Launches the Samsung Galaxy Book at US$ 549

Samsung’s Galaxy name is not just stuck to smart home products and smartphones anymore with the most recent Galaxy Unpacked 2021 event (April). Now, you can find the Samsung Galaxy name on notebooks. To be fair, this is not the first Galaxy notebook there is, but the last Galaxy notebook did not arrive in Malaysia and was short lived.

This is supposed to be different though, this Samsung Galaxy Book. It is supposed to be better, more seamless, more integrated. It is no Samsung Galaxy Book Pro though, so you cannot expect the same thin and light experience.

It is not that much thicker though at 15.4mm. You do not get the beautiful display that is the AMOLED panel from the Galaxy Book Pro, but it is still an expansive 15.6-inch display pushing Full HD in resolution. With up to an 11th generation Intel Core i7 supported by an NVIDIA GeForce MX450, the Samsung Galaxy Book can still be one powerful workhorse for all your entertainment and work needs.

Source: Samsung

You also get to opt for up to 16GB of RAM and 1TB of SSD storage for all kinds of multitasking needs. If you think that 1TB is a little small, you can expand with another SSD slot within the svelte body of the Samsung Galaxy Book. Covering all the internals is also the same Pro Keyboard you would find on the Samsung Galaxy Book Pro and Galaxy Book Pro 360.

For all day battery you get a 54Wh battery pack within the Galaxy Book. Of course, unlike its Intel EVO approved sisters, you might want to carry the charger around with you. It is the same 65W charger you get from the Galaxy Book Pro and Galaxy Book Pro 360 though. That means carrying and deploying your charger is not more of a hassle than charging your smartphones with USB Type-C charging.

While you do not get a lot of the same hardware treatment from the Galaxy Book Pro series, the Samsung Galaxy Book is also one capable Samsung device that should fit into your Galaxy lifestyle easily. It still allows you to work with a Samsung Galaxy tablet as a secondary display. Link to Windows and Your Phone app works better than ever now too. The Galaxy Book also connects to your Galaxy Buds easily with Easy Bluetooth connection.

The Samsung Galaxy Book is available in Mystic Silver and Mystic Blue colour options. The notebook will be available 14th May 2021 onward in selected markets at US$ 549 (MYR 2,253*). There are no information or confirmation on its availability and pricing for the local (Malaysia) market just yet. For more information on the Samsung Galaxy Book, you can head over to Samsung’s website.

*Based on approximate exchange rate of US$ 1 = MYR 4.10 as of 30/04/2021

Work From Anywhere with the new Dell Latitude 7320 Detachable

Work from home has become an undeniable fact given the current realities of the world we live in. Dell has been one of the companies that have been active innovating when it comes to creating solutions that they believe cater to the new niche that has been emerging. The latest device to make it into the Dell line up: the Dell Latitude 7320 Detachable.

The new Dell Latitude Detachable brings the tablet with detachable keyboard design to Dell’s professional line up. The new form factor brings more processing power with Intel’s latest generation vPro processors in a body that weighs less than 1kg.

The slim and light laptop packs a punch when it comes to features as well. The Dell Latitude Detachable comes with options such as a 5-megapixel, 1080p web cam with support for 30fps video and dual array microphones which should help with video calls. It also has options for mobile connectivity with support for the Qualcomm Snapdragon X20 LTE modem. If you need a more tactile experience, the Latitude comes with support for styli as well.

Of course, a Dell PC wouldn’t be complete without support for the many innovations that Dell has created to make their laptops one of the most stable and reliable. This includes Dell’s SafeBIOS and Dell’s remote support solutions. Companies looking to deploy the Latitude Detachable can deploy the laptop complete with their necessary software direct from the manufacturer.

When it comes to connectivity and graphics, the Latitude Detachable comes with the Intel IRIS Xe integrated graphics. On the connectivity side of things, it supports WiFi 6 (802.11ax) in addition to the standard WiFi 802.11a/b/g/n/ac. Bluetooth 5.1 and Thunderbolt 4 are also supported.

Pricing & Availability

The Dell Latitude Detachable will be available starting April 27, 2021 in the U.S. with prices starting at USD$1,549 (MYR6,354.54).

In Malaysia, the Dell Latitude Detachable will be available starting on April 27, 2021. The Latitude will be available with specifications starting with the Intel Core i5-1130G7 with 8GB of RAM and 256GB of SSD memory. Prices will start from MYR8,362.43.

Breathe Easy with the New Dell Inspiron Line Up & Its Smaller Carbon Footprint

Why would you breathe easier with a new laptop? Well, in the case of the new line up of Dell Inspirons, it’s cause the line up comes with a smaller carbon footprint than ever. The new line up uses more recycled materials than before and is one of the culminations of Dell’s commitment to creating a circular economy when it comes to their products. Every Inspiron is painted using paints with low volatile organic compound content. Also, the packaging of the Inspirons is comprised of 90% recycled materials with the packaging tray being completely made of recycled materials.

With their carbon footprint in check, Dell took the next step to completely redesign the new line up of Inspiron laptops. The new laptops come with a near-borderless display and a new design language that builds on Dell’s prowess in creating compact, slim, stylish laptops. The new line up comes with larger keycaps which allow you to type faster and more accurately and a larger touchpad. The new line up also comes with an HD webcam equipped with Temporal Noise Reduction (TNR) which reduces pixelation and reduces visual artefacting in low lit conditions.

Dell Inspiron 14 & 15

The Dell Inspiron line up is being spearheaded by the Dell Inspiron 14 & 15. As the name suggests, these Inspirons have pretty much the outlook but come in two form factors – 14-inch and 15-inch. Keeping the ethos of previous Inspirons, the new 14 and 15 keep things minimalistic, simple and functional.

That said, the new design also comes with improved thermals for better cool. The new adaptive thermals also help manage power consumption to ensure your PC is running at maximum performance. The laptops also come with a sensor that detects when the lid is opened and immediately boots the PC. Paired with the optional Windows Hello enabled fingerprint sensor, you’ll be logging into your PC faster than ever. Working on the go shouldn’t be an issue with the Inspiron 14 and 15 with ExpressCharge which gives you 80% of battery life in just 60 minutes of charge.

If adaptability and flexibility is more for you, the Inspiron 14 also comes in a 2-in-1 configuration which brings added versatility. You’ll be able to flip into tablet mode, present in tent mode or even work on the touch enabled screen exclusively in stand mode.

Dell Inspiron 16 Plus

This year, the Inspiron line up gets a creator-focused entry with the Inspiron 16 Plus. The larger, more power-packed edition of the Inspiron brings a larger, 16-inch display for added workspace and visual real estate. It also comes in a cinematic 16:10 aspect ratio. That said, it’s not much larger than its smaller siblings; coming in at only 5% larger. However, it has an active screen area that’s 11% larger.

The Inspiron 16 Plus comes with the latest Intel Core H-series processors for better performance and can be paired with NVIDIA GTX or RTX discreet graphics processors for added umph. It also comes equipped with a more robust thermal solution for better cooling of the power packed specifications. The display on the Inspiron 16 Plus is a 3K display with true to life colours and low blue light emissions.

The latest line up of Inspiron laptops come with the latest, 11th Generation Intel Core processors or AMD’s Ryzen 5000 U series processors. These can be paired with a variety of graphics options to suit any need.

Pricing & Availability

The Inspiron line will be available starting mid-April 2021. The Inspiron 14 and 15 models will be available first. However, the H-series equipped Inspiron 15 and the Inspiron 16 Plus will only be available in early June.

ProductsStarting specsAvailability in Malaysia
Inspiron 14 (w/ AMD)AMD R5 8GB 512GB AMD Lucienne Integrated Graphic UMA 14.0 FHDMid April 2021
Inspiron 14 (w/ TGL-U)Intel Ci5 8GB 512GB UMA 14.0 FHDMid April 2021
Inspiron 14 2-in-1Intel Ci3 8GB 256GB UMA 14.0 FHD TouchMid April 2021
Inspiron 15 (w/ TGL-U)Intel Ci5 8GB 256GB UMA 15.6 FHDMid April 2021
Inspiron 15 (w/ H processor)Intel Ci5 8GB 512GB RTX3050 15.6 FHDEarly June 2021
Inspiron 16 PlusIntel Ci5 16GB 512GB RTX3050 16.0 3KEarly June 2021

Official Specifications

Acer Refreshed the Nitro 5 & Helios 300 in Malaysia

Just as the Asia Pacific Predator League kicks off, Acer has taken the opportunity to refresh two of their most popular gaming laptops: the Nitro 5 and the Helios 300. The two gaming laptops come with refreshed graphics and processors for better gaming prowess.

The Predator Helios 300 gains the honour of being the first Predator laptop to come with NVIDIA’s RTX3060 graphics processor. The new setup comes with either the 10th generation Intel Core i5-10500H or the 10th generation Intel Core i7-10870H processors. The processor is paired with 8GB of DDR4 RAM. If you need more power, the laptop supports up to 32GB of RAM. In addition, it comes with 512GB of SSD with an addition NVMe and HDD slot for expansion. The Helios 300 comes with a 15.6-inch IPS display with Full HD resolution and 144Hz refresh rate. It’s complemented with DTS:X Ultra audio and 3D simulated surround sound. Acer has also packed its signature dual AeroBlade 3D fans for more efficient cooling to ensure your gaming sessions aren’t perturbed by overheating.

Acer’s Nitro 5, on the other hand, comes with the 11th Generation Intel Core series processors with 8GB of DDR RAM clocked at 3200MHz. It’s complemented by the NVIDIA GeForce GTX1650 and 512GB of NVMe SSD memory. It also supports up to 32GB of RAM if you need to up the ante and also has an extra M.2 slot for more storage. It also comes with a 15.6-inch IPS display with a 144Hz refresh rate and Full HD resolution.

Pricing & Availability

The Acer Nitro 5 gaming laptop is available at Acer authorised resellers nationwide and the Acer Online Stores. The Nitro 5 with the Core i7-11370H processor retails at MYR4,399 (USD$1,064.75) while the Core i5-11300H version will set you back MYR3,799 (USD$919.52).

The Predator Helios 500 is also available at the same channels for MYR5,299 (USD$1282.59) for the Core i5 version and MYR5,999 (USD$1452.02) for the Core i7 version.

If you purchase either one of these laptops during the Asia Pacific Predator League which happens between 6th to 11th April 2020, Acer is offering up to MYR638 (USD$154.42) worth of freebies including 3 Years McAfee Live Safe license worth RM299 and Acer Supercare 2 worth RM339.

Lenovo Launches 2nd Generation ThinkBook PCs in Malaysia

We like Lenovo notebooks; we never make that a secret. We think that they really know how to make great notebook PCs. In fact, we own Lenovo notebook PCs ourselves.

We thought that one of their most interesting products was their ThinkBook. It was made with productivity and durability in mind. The excellent keyboard is a bonus too.

Lenovo has launched the new generation ThinkBook in Malaysia. This is technically the second generation of the brilliant notebook series. The last generation was two years ago.

This time as well, they launched three new notebooks in their ThinkBook series. They launched the ThinkBook 13s Gen 2 i, the ThinkBook 14s Yoga i, and ThinkBook 15 Gen 2 i. Yes, they are all in three different sizes.

Lenovo ThinkBook 13s Gen 2 i

The Lenovo ThinkBook 13s Gen 2 i comes packing Intel’s 11th Generation Core processors. It will also come with Intel’s new Iris Xe Graphics, which also means that it should be one powerful notebook PC. Of course, these things also mean that the Lenovo ThinkBook 13s is an Intel EVO certified platform.

True to its name, it has a 13.3-inch display. You can opt for a an WQXGA (2,560 x 1,600) display. The display is also a unique 16:10 ratio, which also means that it is somehow just a little more compact than before.

To make the notebook even more of a productivity beast, Lenovo packs Thunderbolt 4 so you can connect to an external display when you need to. You can also opt for a 4th Generation PCIe storage unit for a quicker workflow. Of course, it has all-day battery to keep you running through your workday.

Lenovo ThinkBook 14s Yoga Gen 2 i

If you need something even more flexible to work with, there is the Yoga variant of the ThinkBook series. The Lenovo ThinkBook 14s Yoga will be the perfect device for you to work with in any situation.

Of course, this 14-inch convertible packs Intel’s latest generation Core processors. It also packs Intel’s Iris Xe Graphics to boot as well. That mostly means that you can get more than just word processing or powerpoints done with the notebook.

Convertible also means that you get a nice touch display and the benefit of a stylus on the Lenovo ThinkBook 14s Yoga. The Smart Pen, as Lenovo calls it, docks with the device as well so you do not risk losing your stylus in the abyss of your bag or misplacing it in a coffee shop somewhere.  

Lenovo ThinkBook 15 Gen 2 i

The largest ThinkBook in the series is the ThinkBook 15. The Gen 2 device packs a large 15.6-inch display as per its name. While this looks like a plain notebook, it is more than that though. It comes packing integrated wireless earbuds which can be stored within the notebook.

The notebook acts as a charging case too in this case. The moment you pull the earbuds out, the earbuds connect to the notebook instantly. This could really help when you need to take your video calls on the go.

Of course, it packs Intel’ 11th Generation Intel Core processors and Intel’s Iris Xe Graphics for all the modern power you need in a mobile platform. For more flexibility, you get to opt for a combination of an HDD and SSD, or just go with two SSDs to get the best out of the notebook. Of course, because of the larger footprint, you have a full-sized keyboard with number keys.

Price and Availability

The Lenovo ThinkBook 13s Gen 2 i, ThinkBook 14s Yoga i, and Think Book 15 Gen 2 i will be available in Malaysia April 2021 onward at all Lenovo exclusive stores nationwide. The ThinkBook 14s Yoga i will come with a limited-edition Abyss Blue variant, while stocks last. Lenovo’s ThinkBook 13s Gen 2 i will start at MYR 3,599. The ThinkBook 14s Yoga i starts at MYR 3,819, while the ThinkBook 15 Gen 2 i starts at MYR 2,519. For more information, you can visit Lenovo’s website.

[Video] Acer Swift 3x In-Depth Review – Small Package, MAX Power

Ultra-thin, stylish and all the power to satisfy your mobile needs. We got our hands on one Acer Swift 3x. This ultra-portable package packs a powerful combination of the 11th Generation Intel Core i7-1165G7 processor and Intel® Iris® Xe MAX Graphics discrete GPU. All of these packaged in an all-metal chassis worth MYR 4,599 (as tested).

It is thin, not Swift 5 thin, but thinner than most textbooks. The Steam Blue colourway is also stylish. But does it give you all the power you need on-the-go though. We put it through its paces to find out if this ultra-thin, stylish package has all the power that you really need out of it. Of course, we want to know if its worth your MYR 4,599 too.

Justin Roasts Mac – Intel Back at It with ‘Go PC’ YouTube Shorts

Remember the Mac guy, the old Apple ads that pits the Mac up against Microsoft PCs. The Mac guy, Justin Long is back on YouTube. Now though, he is not the ‘Mac guy’. Instead, he is just Justin (no pun intended). Like before, Justin is comparing Macs against PCs.

Instead of roasting Microsoft Windows and PCs though, Justin is taking a stab at Apple instead. When I say Justin, Intel is taking a stab at Apple’s Mac ecosystem. The result is some hilarious shorts that tells you to buy a PC instead of a Mac.

Macs vs. PCs have been an age long debate since the dawn of personal computing. Yes, all computers can trace back their origins to the machine that broke the German Enigma encryption device. If you do not know what that is, watch ‘The Immmitation Game’, starring Benedict Cumberbatch and get up to speed.

Personal computing was brought forth by Steve Jobs with his Macintosh and later Bill Gates came with Microsoft Windows. Since then, the never-ending war between the two giant platforms started. Even today, people are divided between the two giants.

Here is the thing, Intel has never gotten involved in the fight between PC and Mac. They have always been a neutral bystander fighting their own fight with their rival, AMD. To be fair too, most of the Mac devices that has come for the past 5 years have been sporting Intel processors, so they should have no reason to take a stab at Apple’s best sellers.

Something did change a little bit in the past year though. Apple introduced their very own Apple M1 System on a Chip (SoC) for their own Mac platforms. The SoC is used across all the Apple product range too. That is basically Apple’s way of saying, we want to be independent of a third-party hardware vendor.

The change in Apple’s direction and the addition of their new chips also means less sales for Intel. They had to respond to that, in some ways. They respond in the best way they know how, throw money at it. But they did not just throw money at the problem. They threw money to also increase awareness and brand images of their partners. They have always done so, especially when it comes to gaming products, and more recently the Intel ECO ultra-portable notebook platforms.

https://www.youtube.com/watch?v=rvDDC6ktCUg&list=PLk2sjg_-F-MfQL0aUbKyDX909ZfKCUq1c&index=1

The fight between Mac and PC may never end, but at least it brings us some hilarious moments to enjoy. It also brought out some humour from the competing brands. Competition between the two parties also means that it brings out the best of each other to better serve their own respective users. In the meantime though, enjoy Intel’s stab at Mac.