Tag Archives: Instax Mini

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FUJIFILM INSTAX mini 12 Launches – More of the Same Thing, But Just a Little Bit More for MYR 428

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FUJIFILM’s INSTAX series cameras have been the king of instant printing cameras, not like they had plenty in terms of competition anyway. Their first INSTAX mini camera was introduced back in 2016. Back then, the INSTAX mini was a curious little camera that looked out of place in the world of digital cameras. There were questions about its place in the modern photography world.

It was not made as a serious camera though. It was built and made for fun. It was made to be completely basic and very easy to use. Fast forward to 2023, they are introducing the 12th iteration of the INSTAX mini. To be fair, the recipe has been somewhat the same.

Press Release FUJIFILM Malaysia Launches INSTAX mini 12 Final1
Source: FUJIFILM

The INSTAX mini 12 draws pretty much from the INSTAX mini 11 introduced back in 2020. Yes, it has been nearly three years since FUJIFILM updated the INSTAX mini camera. To be fair, there is not too much to update in the first place.

The INSTAX mini 11 introduced a very clever Automatic Exposure function to the FUJIFILM INSTAX family. There is nothing much else to be improved for the INSTAX because it offers the sort of same instant film experience as the INSTAX before it. There is slightly new bodywork adding some flair and ergonomic function to the instant film camera on the mini 11. Apart from that and the new exposure control technology, there is not much else new on the mini 11.

The mini 12 offers the same Automatic Exposure as the older INSTAX mini 11. It offers largely the same body as the old one too. Now though there is a new control mechanism on the 12th iteration of the INSTAX mini. You now can rotate the lens. When you do that, the lens zooms in and goes to ‘Close-up Mode’. You can now use it to take proper selfies with the photo focusing right on your face. You can use the mirror right beside the lens too to get yourself in the right frame. It also prints faster than before, now at just five seconds after you hit the shutter.

Once you take your photo with the FUJIFILM INSTAX mini 12, you can keep it digitized with FUJIFILM’s latest smartphone app. With the ‘INSTAX UP!” app, you can take use your smartphone, take a photo of the film that was just printed by the INSTAX mini 12 and keep it digitally. You can even reproduce it in your own style with INSTAX printers. Either that, you can share the photos on your social media channels.

  • pic mini12 blue 01
    Source: FUJIFILM
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    Source: FUJIFILM
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    Source: FUJIFILM
  • pic mini12 white 01
    Source: FUJIFILM
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    Source: FUJIFILM
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    Source: FUJIFILM
  • pic mini12 purple 01
    Source: FUJIFILM
  • pic mini12 purple 02
    Source: FUJIFILM
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    Source: FUJIFILM
  • pic mini12 pink 02
    Source: FUJIFILM
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    Source: FUJIFILM
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    Source: FUJIFILM
  • pic mini12 GREEN 01
    Source: FUJIFILM
  • pic mini12 GREEN 02
    Source: FUJIFILM
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    Source: FUJIFILM

The FUJIFILM INSTAX mini 12 will be available in new colours too – Mint Green, Blossom Pink, Pastel Blue, Lilac Purple, Clay White. The FUJIFILM INSTAX mini 12 will be available in Malaysia from the 13th of April 2023 onward from FUJIFILM’s authorised retailers, their official stores, and online across the nation. It will set you back MYR 428 and you also get two packs of film to get going. More on the FUJIFILM INSTAX mini 12 can be found on their website.

Accessories, Android, Camera, iOS, Lifestyle, Mobile, News

FUJIFILM Launches INSTAX UP! Smartphone App, Because an INSTAX Camera Alone is Not Enough

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The INSTAX cameras are a lot of fun. In any social gathering, the INSTAX camera and printer can capture great memories and you can physically keep the photos for these occasions and start a collection. There is only one issue, with most INSTAX cameras, there is no way for you to digitally store the photos. This is where INSTAX UP! app comes in.

It is not another camera app. You do not need another camera app on your smartphone, since most modern smartphones offer better than ever camera experiences today. But it still does rely on using your smartphone’s camera.

Instead of capturing the regular things like portrait or objects in street photography, it captures your INSTAX print outs. It can even recognize the type of print you are using including mini, SQUARE, and WIDE films. To ensure that the digital copy is free of all sorts of blemish, the app automatically reduces glare on the photos in challenging conditions. You can even adjust the contrast, brightness, and even colour vividness and temperature after capturing the photos. All that is then stored in your smartphone digitally so that you can reprint the image using an INSTAX printer if you want.

There are more you can do with your INSTAX photos now with the INSTAX UP! app. There is a new ‘photo in photo’ mode. You can take the print and put it against a backdrop of a scenery or other photos to be shared across social media directly from the app itself. You can even compile your favourite photos within the app. While compiling your collection, you can shake the app to mimic the INSTAX films being tossed around in a box. You can even share this collection with your friends directly from the app.

The app even allows you to choose how you want to view your INSTAX photos. You can keep it neat and organized in the ‘list view’ mode. Or, if you do not mind a little bit of chaos, there is the ‘box view’ mode that makes it look like you tossed your INSTAX films all into a box. You can also find a few ‘tips and tricks’ from the app itself in taking photos and portraits that will look good on and INSTAX films or even how to spice up your home and room with INSTAX products.

  • INSTAX UP USE CASE 1
    Source: FUJIFILM
  • INSTAX UP USE CASE 2
    Source: FUJIFILM
  • INSTAX UP USE CASE 3
    Source: FUJIFILM
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    Source: FUJIFILM
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    Source: FUJIFILM
  • INSTAX UP UI 1
    Source: FUJIFILM
  • INSTAX UP UI 2
    Source: FUJIFILM
  • INSTAX UP UI 3
    Source: FUJIFILM
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    Source: FUJIFILM

The app is now available for free on Apple’s App Store and Google’s Play Store. The app, as mentioned, is compatible with any INSTAX film and photos that has been printed. Again, it is not a camera app. You can find out more about the INSTAX UP! and other products from their website.  

Accessories, Camera, Lifestyle, Mobile

Instax at the Next Level with the Fujifilm instax mini Evo

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Fujifilm’s instax series is truly a wonder in the modern digital world today. Fujifilm not only single-handedly revived a retro technology to fit today’s odd world. They also made the retro format of instax’s instant film segment more popular than ever. Of course, you can also thank the ‘hipster’ trend for that.

Let us be very honest with the technology that is instax. It is not a modern technology by any measurements today. We generally refer to this instant film camera technology as the Polaroid technology. Polaroid is not a technology though; it was a brand. They were, however, the first to make a commercially viable and available instant film cameras was introduced in 1948 by Polaroid themselves in the Polaroid Model 95. Many companies follow suit in 1948 onward. You see large names like Kodak, Keystone, Konica, Minolta, and of course, Fujifilm.

Plenty of these names have moved on from this aging technology and started getting into the digital imaging game though. All of them did, except for Kodak, which went bust eventually. Fujifilm went hybrid though, which might explain their longevity in the business.

The Fujifilm instax then is based on a technology that is nearly 75 years old. But it was never marketed as a serious camera for serious photographers anyway. We think that could by why it stayed in business. They started with simple analogue cameras that required AA batteries to run. Now though, the instax brand is a worldwide phenomenon and there is a game changer on the block.

They call it the instax mini Evo. “Evo” as in evolution, and we kind of think it is sort of one. The device is a cross between a true wireless printer and a camera.

  • mini Evo stills 05
    Source: Fujifilm
  • mini Evo stills 11
    Source: Fujifilm

We have seen this kind of implementation before when Fujifilm introduced their square formatted films. The instax min Evo is not that much different, but at the same time it is a completely new product that could really drive the instant film photography industry forward.

The Fujifilm instax mini Evo is still a camera. The design is based on Fujifilm’s highly acclaimed X-T series cameras. The design language and material choice add a certain luxury and premium feel to it. It is no longer just a plastic toy; the heft actually feels like it is worth your every penny now.

It is not just a camera though, it is an instant film printer for your smartphone as well, which makes it even more useful and cleverer than ever before. Instead of having to take a new photo everytime or using the camera all the time, you can simply pick photos from your smartphone and be happy with the result in no time.

  • mini Evo stills 17
    Source: Fujifilm
  • mini Evo stills 20
    Source: Fujifilm

The Fujifilm instax mini Evo will be available 3rd of December 2021 onward in Japan. When it is available in Malaysia, it will set you back MYR 928. Alongside the instax mini Evo, Fujifilm is also introducing a new Stone Gray film with grey frames instead of the usual white. That will be available in the same day for MYR 99. Each pack contains 10 films. More information on the Fujifilm instax mini Evo can be found on their website.  

Accessories, Camera, Gaming, News

Pikafy Your Instax Mini with the New Nintendo-Fujifilm Collaboration

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Need a little more Nintendo in your life? Well, Fujifilm is making it a little bit easier to get your Nintendo fix with a new, Switch-themed version of their Instax Mini Link. The collaboration also brings with it a new app that will help you infuse even more Animal Crossing, Pokemon and Mario into your life.

https://youtu.be/XIzRdmio1VA

The new collaboration brings a whole lot of Nintendo into the Polaroid-style Instax films. Using the new “Instax mini Link for Nintendo Switch” app, you will be able to add filters and 59 new frames from popular games like Super Mario, Animal Crossing and the new Pokemon Snap game. While the actual printer retains its original design, it comes with a Switch like blue and red accent. If that isn’t Nintendo enough, there’s even a bundle with a Pikachu silicone case.

Using the app is as simple as downloading the official Fujifilm Link app. Using the app, you will be able to edit images and merge them with one of the 59 Nintendo inspired frames. After which, it will send the final image to the connected Fujifilm Instax Mini Link. The printer connects via Bluetooth. You can even print captures from your Nintendo Switch by scanning the QR code from the Switch which will import the image to your smartphone.

The Nintendo inspired Fujifilm Instax Mini Link is slated for release on April 30, 2021. It will set you back USD$100 (MYR410.79) while the Pikachu bundle will cost USD$120 (MYR492.95). The app is free to download and will still function with existing Instax Mini Link printers.