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PR Newswire

Hisense Becomes Official Sponsor of FIFA World Cup Qatar 2022(TM)

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ZURICH, April 27, 2021 — Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022™ which will create an exclusive connection between the tournament’s worldwide audience in unique and compelling ways.

Hisense Becomes Official Sponsor of the FIFA World Cup Qatar 2022(TM)
Hisense Becomes Official Sponsor of the FIFA World Cup Qatar 2022(TM)

By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a programme that will range from on-site engagement opportunities to logo visibility across various platforms to global advertising campaigns. The collaboration, which began in 2017, in advance of the FIFA World Cup™ in Russia, also includes the opportunity for Hisense to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform.

"It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market," said FIFA Secretary General Fatma Samoura. "FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year."

"Continued investment in world-class sporting events represents Hisense’s determination to become a global brand," said Jia Shaoqian, the CEO of Hisense Group. "It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand."

According to research around the event, the sponsorship of the 2018 FIFA World Cup Russia™ boosted awareness of Hisense TV in China by 12% and globally by 6%, with strong performances in the United Kingdom, France, Canada, Russia, Spain and Japan.

Hisense currently has more than 90,000 employees worldwide, together with 16 industrial parks and 16 research and development centres, which comprise a multinational collaborative research and development system. Its business includes multimedia, home appliances, IT intelligent information systems and the modern service industry, while its products have been exported to over 160 countries and regions. According to an independent research and consultancy firm, Hisense remains the world’s fourth-largest TV maker in terms of unit shipments (per 2020 figures).

The FIFA World Cup is a celebration for global football and an essential opportunity for brands to showcase innovative technological achievements and enhance fans’ viewing experience. Hisense drives innovation to provide multiple solutions for the increasingly diverse needs of consumers and to boost industry development.

The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022. For more information on the event, visit FIFA.com.

PR Newswire

Tencent Cloud Signs Agreement with Japanese Beauty Company Premier Anti-Aging to Bolster Smart Retail Strategy

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Memorandum of Understanding signed to strengthen the company’s cross-border sales in mainland Chinese market

HONG KONG, April 26, 2021 — Tencent Cloud, the cloud business of Tencent, today announced the signing of a Memorandum of Understanding (MoU) with Premier Anti-Aging Co. Ltd., a Japanese cosmetics company, for the use of Tencent Cloud’s resources and technologies as well as to leverage Tencent’s huge and unique ecosystem in pushing forward the brand’s smart retail strategy and to help expand the sales of beauty products in the mainland Chinese market.

The MoU, signed by Kiyoshi Matsuura, Director and CEO of Premier Anti-Aging, and Zhao Jiannan, Managing Director of Tencent Cloud for Northeast Asia, signifies the agreement between the two parties to explore the utilization of Tencent Cloud services and solutions, supported by the comprehensive Weixin ecosystem. These include the opening and operation of a Weixin Official Account and Mini Program; the use of big data and cloud technology to understand Chinese consumer habits and preference; and the establishment of an interaction platform to recommend appropriate content to consumers in order to improve marketing efficiency. The collaboration will allow Premier Anti-Aging to connect and engage Chinese customers via the popular, daily communication and social services in Chinese mainland, putting the brand’s smart retail strategies in action and maximizing the brand’s potential in reaching more cosmetics users in the mainland.

Japanese cosmetics and skincare products are emerging in China as sought-after commodities: While a phenomenal growth of Japanese cosmetics brands during the Double 11 Shopping Festival in 2020 was observed, Japan has already become one of the major players in China’s imported beauty. Japan’s exports to China have also hit a record high for six consecutive years, with sales accounting for more than 70 percent according to the Japan Cosmetic Industry Association, proving that Japanese beauty brands are breaking into the mainstream and gaining popularity in the Chinese market.

Poshu Yeung, Senior Vice President, Tencent Cloud International, who stood as witness in the signing of the MoU, said, "Leveraging our expertise and experience with Chinese consumers, Tencent Cloud is glad to be providing our state-of-the-art technologies and comprehensive data services to boost the already strong sales performance and brand recognition of Premier Anti-Aging in Chinese mainland, and bring its products to more Chinese consumers. Tencent Cloud looks forward to helping the brand expand its horizons, specifically with its beauty and cosmetic products, in the Chinese market."

Kiyoshi Matsuura, Director and CEO, Premier Anti-Aging, said, "Since 2009, we have been developing our cosmetics business to enrich people’s lives through anti-aging skin care products. We have recently been receiving more and more interest from overseas customers, and we look forward to fully expanding into overseas markets, such as China. Through the help of our collaboration with Tencent Cloud, we are setting our sights on serving the cosmetics needs of Chinese consumers via reliable, safe and secure technology."

Tencent Cloud is a secure, reliable and high-performance public cloud service provider that integrates Tencent’s infrastructure-building capabilities with the advantages of its massive user platform and ecosystem. Tencent Cloud provides global access and a rich array of services to governments and organizations that need advanced infrastructure and a resilient environment, such as those in the online games, live broadcast, and financial services sectors.

About Tencent Cloud

Tencent Cloud is Tencent’s cloud services brand, providing industry-leading cloud products and services to organizations and enterprises across the world. Leveraging its robust data center infrastructures around the world, Tencent integrates cloud computing, big data analytics, AI, Internet of Things, security and other advanced technologies with smart enterprise scenarios. At the same time, we provide a holistic smart enterprise solution for sectors including finance, education, healthcare, retail, industry, transport, energy and radio & television.

PR Newswire

CASETiFY And Epic Games Partner To Launch Fortnite Tech Accessory Collection

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HONG KONG and LOS ANGELES, April 20, 2021 — CASETiFY today announced a new partnership with Epic Games to create a range of Fortnite-inspired tech accessories. Gamers and fans alike can now sign up for the virtual waitlist at www.casetify.com/fortnite ahead of its launch, May 6.

CASETiFY And Epic Games Partner To Launch Fortnite Tech Accessory Collection
CASETiFY And Epic Games Partner To Launch Fortnite Tech Accessory Collection

Collection Images

The new Fortnite branded collection includes a variety of products featuring the game’s recognizable characters and icons on CASETiFY’s drop-proof accessories. The line-up gives fans the ability to gear-up with their Outfit of choice – including Cuddle Team Leader, DJ Yonder, Peely, and the Durrr Burger on CASETiFY’s best-selling Impact Cases and Ultra Impact Cases, starting at $45 USD. The celebration continues with the Welcome to the Party Band Case, designed to spotlight Fortnite + CASETiFY wristbands in an intersecting pattern, and the Fortnite Sticker Case, which showcases iconic in-game characters and items such as the Loot Llama, Boogie Bombs, party decor, and more. Complementing products in the collection extend to AirPod cases, watch bands, and water bottles retailing $35 – $52 USD. 

"Both CASETiFY and Fortnite are known for their loyal followings possessing a unique, creative spirit, so we’re especially excited to introduce them to our vibrant collection that celebrates the game’s beloved characters," said CASETiFY CEO and Co-founder, Wes Ng.

Launching on May 6, the collection will be available for purchase from www.casetify.com/fortnite, with products from Fortnite + CASETiFY shipping worldwide. To learn more about the collection, products, and CASETiFY Co-Lab updates, visit online and stay tuned to @CASETiFY on Instagram, Facebook, and Twitter. 

The partnership was brokered by IMG, Fortnite’s exclusive worldwide agency for consumer products licensing.

About CASETiFY

Founded in 2011, CASETiFY is recognized as the first and largest global platform for custom tech accessories. The leading Gen Z casemaker not only delivers high quality products to millions of customers around the world, but every case is inspected top to bottom for a stylishly slim, drop-proof accessory. Fans of the brand often look to CASETiFY for special edition collaborations with top creatives and talents across industries. Members of the CASETiFY Co-Lab program include Moncler Genius, Vetements, DHL, Coca-Cola, The Pokémon Company, streetwear label BAPE, and global superstars BTS. For more information on CASETiFY, its stores, partners and products, visit www.CASETiFY.com.

About Fortnite

Fortnite is the completely free online game where you and your friends fight to be the last one standing in Battle Royale, join forces to make your own Creative games, or catch a live show at Party Royale. Download now and jump into the action on PlayStation, Xbox, Switch, Android, PC, and Mac. Learn more at www.fortnite.com.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

Media Enquiries

For more information on CASETiFY and this collection, please email press@casetify.com.

© 2021 Epic Games, Inc. Fortnite and its logo are trademarks of Epic Games, Inc. in the USA (Reg. U.S. Pat. & Tm. Off.) and elsewhere.

PR Newswire

Gree Announces High Efficiency Smart Home Appliances On Amazon US

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ZHUHAI, China, April 20, 2021 — Gree Electric Appliances, INC., a world leader for air conditioners and home appliances, launched a series of home appliances on Amazon US. The initial innovative offerings include window air conditioners, dehumidifiers Chalet, and portable air conditioners Shiny. Delivering a convenient and comfortable home experience to US consumers, the new portfolio offers a wider range of efficiency levels and functions to suit most every size room and user need with Gree’s most cutting-edge technology.

Gree Window Air Conditioner

Gree Window Air Conditioner
Gree Window Air Conditioner

The newly launched window air conditioner incorporates functions of cooler, dehumidifier, and fan. By utilizing the most advanced compressors and the new R32 refrigerant, Gree window air conditioner can quickly cool down your space while keeping zero harm to the environment. It is available in 8,000 BTU and 10,000 BTU options for rooms from 350 sq.ft. to 450 sq.ft., with three modes of Auto, Energy Saving, and Sleep, as well as 3 speeds and a 24-hour timer, to accommodate diverse consumer demands and room sizes. When operating as a dehumidifier, it can remove up to 73 pints of moisture per day. And it can also be used in the fan-only mode when you need some fresh air. It is a perfect fit for those who need an all-purpose air conditioner for various scenarios.

The all-new Gree window air conditioner also comes with a unique "I FEEL" smart temperature control design, enabling it to sense and adjust the indoor temperature more accurately. If the controller receives an I FEEL command, it will work to the ambient temperature value sent per 10 minutes once by the remote controller.

With a LED display and remote control, it can monitor and adjust intuitively the temperature and settings from anywhere in the room. It also has an automatic cleaning prompt and a high-density filter to keep the air clean and hygienic. In addition, the compact design of Gree window air conditioner enables consumers to install and operate it easily.

In addition to the window air conditioner, Gree also announces the portable air conditioner Shiny is available on Amazon.

Gree Window Air Conditioner
Gree Window Air Conditioner

Gree Dehumidifier "Chalet"

The company also introduced a new portable dehumidifier "Chalet" that provides three types of customized modes that remove up to 21/35/50 pints of water every 24 hours for consumers. Notably, a 50 pint Chalet with a pump can drain water to a height of 5M.

Chalet will stop running if the water bucket fills up, helping save time and use the automatic drainage function by hooking up a 3/4-inch dehumidifier drain hose to your dehumidifier. Furthermore, Chalet features a new design of wind turbine blades. The peak sound level is 46 decibels (when using high speed), quieter than a private suburban street or a normal conversation at home.

Having gained the Energy-Star, chalet can quickly remove moisture from the air without running up your utility bill. It is good for environmental protection and costs 30% less to operate than non-Energy Star appliances.

Gree Dehumidifier
Gree Dehumidifier

With a global vision, Gree products are sold widely to more than 160 countries and regions. Since 2005, Gree has topped No.1 in production and sales volume of residential air conditioners for 14 consecutive years, contributing $29.02 billion in sales revenue. Expanding the company’s business in the US online channel is a part of Gree’s strategy to strengthen local customers’ experience.

Gree offers the Window Air Conditioner, the Dehumidifier Chalet and the Portable Air
Conditioner Shiny now on Amazon.com. Additionally Gree is offering a 10% off discount on Window Air Conditioner and Dehumidifier using the code "GREEUS10", valid from April 19th to April 25th to celebrate the launch.

About Gree:

Gree is a well-established home appliances brand. Founded in 1991, Gree was only a company that assembled residential air conditioners. Now it has grown into a diversified global technological industrial group by expanding its business to air conditioners, home appliances, high-end equipment and communication equipment under three brand names: GREE, KINGHOME and TOSOT. Believing its business philosophy of passion, innovation and realization, Gree strives to build a centenary air conditioning enterprise and create a better life for humankind. For more information visit http://global.gree.com/.

 

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PR Newswire

CASETiFY Jumps into Another Collection with the NBA

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Following the sold-out global series that launched earlier this year, the two partners are reuniting to create a personalized tech accessory collection inspired by team pride.

HONG KONG and LOS ANGELES, April 16, 2021 — Today, CASETiFY announced the second installment of its popular collaboration series with the National Basketball Association (NBA). Previewing all-new ways to customize and show team spirit, fans can sign up now for priority access to the collection by visiting www.casetify.com/nba ahead of launch day on Apr 30.

Following the sold-out global series that launched earlier this year, the NBA and CASETiFY are reuniting to create a personalized tech accessory collection inspired by team pride.
Following the sold-out global series that launched earlier this year, the NBA and CASETiFY are reuniting to create a personalized tech accessory collection inspired by team pride.

 

In the latest NBA x CASETiFY collection, customers will find an array of contemporary sports memorabilia, designed after the basketball league’s 30 teams. Available for iPhone, AirPods and matching grip stands, the special edition team gear offers original ways to customize and get creative with the brand’s fan-favorite accessories and new MagSafe compatible cases. From logo-centric artwork, to the popular CASETiFY sticker-style treatment, the new lineup incorporates emblems, mascots and team colors to make every case the ultimate fan-favorite accessory. Standing out in the crowd is CASETiFY’s beloved ticket-inspired design—an interactive experience that invites customers to add their chosen date and name to each "arena ticket" Impact Case, retailing for $40 – $70 USD. As the final addition to the second drop, NBA x CASETiFY brings back the best-selling Pebbled Leather Case, now available in an authentic orange colorway, detailed with an embossed gold foil logo. Ballers can snag the style in both iPhone case and wireless charging pad varieties, retailing for $55 – 70 USD.

"NBA fans are some of the most spirited and passionate individuals in the world, and we’re proud to come together to create a collection inspired by their connection to the league," said CASETiFY CEO and Co-founder, Wes Ng. "As leaders in the accessory industry for design and functionality, we’re looking forward to seeing how the fans truly make this collection their own."

Joining the lifestyle brand’s 10-year anniversary celebration, NBA x CASETiFY will be available to a global audience, starting Apr 30. The collection debuts online at www.casetify.com/nba, with select products available for purchase at CASETiFY Studio locations. To learn more about the collaboration, CASETiFY products and retail locations, visit online and follow CASETiFY on Instagram, Facebook, and Twitter.

About CASETiFY

Founded in 2011, CASETiFY is recognized as the first and largest global platform for custom tech accessories. The leading Gen Z casemaker not only delivers high quality products to millions of customers around the world, but every case is inspected top to bottom for a stylishly slim, drop-proof accessory. Fans of the brand often look to CASETiFY for special edition collaborations with top creatives and talents across industries. Members of the CASETiFY Co-Lab program include Moncler Genius, Vetements, DHL, Coca-Cola, The Pokémon Company, streetwear label BAPE, and global superstars BTS. For more information on CASETiFY, its stores, partners and products, visit www.CASETiFY.com.

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http://www.CASETiFY.com

PR Newswire

Vipshop Filed 2020 Annual Report on Form 20-F

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GUANGZHOU, China, April 16, 2021 — Vipshop Holdings Limited (NYSE: VIPS), a leading online discount retailer for brands in China ("Vipshop" or the "Company"), today announced that the Company has filed its annual report on Form 20-F that includes its audited financial statements for three years ended December 31, 2020 with the Securities and Exchange Commission on April 16, 2021. The annual report is available on the Company’s website at ir.vip.com. Holders of the Company’s securities may request a copy of the Company’s annual report free of charge according to the instructions provided on the Company’s website.

About Vipshop Holdings Limited

Vipshop Holdings Limited is a leading online discount retailer for brands in China. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. Since it was founded in August 2008, the Company has rapidly built a sizeable and growing base of customers and brand partners. For more information, please visit www.vip.com.

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PR Newswire

Riva Technology and Entertainment signs brand licensing deal with Global toy giant MGA Entertainment

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LOS ANGELES, April 12, 2021 — Riva Technology and Entertainment (RTE) announced that they have signed multiple brand licensing deals with toy industry leader, MGA Entertainment (MGAE), to develop and publish mobile games based on the global toy company’s hit properties L.O.L. Surprise!™ and Rainbow High™.

Riva Technology and Entertainment signs brand licensing deal with Global toy giant MGA Entertainment
Riva Technology and Entertainment signs brand licensing deal with Global toy giant MGA Entertainment

RTE are veterans in the gaming and IP business, having built gaming companies for over 20 years, along with securing and developing top licensing deals ranging from Hollywood, Bollywood, Sports and all the way to the world’s leading brands.

MGA Entertainment’s L.O.L. Surprise!™ is a global phenomenon, winning the prestigious "Toy of the Year" Award for three years. MGA’s newly launched Rainbow High debuted in 2020 and has already become a cultural phenomenon with a presence across product, content and integrated digital media.

The global gaming market valued at USD $162.32 billion in 2020 and expected to reach USD $295.63 billion by 2026. Mobile gaming generated $13.2 billion U.S. dollars in revenue in 2019.

"MGA boasts a diversified portfolio of leading brands, and they build fantastic award-winning toys. Our vision of bridging the world of mobile gaming with consumer products and the toy culture is strongly aligned. I admire them for their consistent growth over the years and the incredible efforts they have accomplished, creating a universe that each of their collections represents. RTE always strive to associate with the biggest and the best and MGAE is certainly that. Details of the upcoming games will be announced soon," said RTE CEO & Founder, Paul Roy.

Isaac Larian, CEO and Founder of MGA Entertainment adds: "We are delighted to partner with RTE who has a proven track record for working with the biggest IPs and delivering top quality results. Our digitally native fans want to experience our award-winning brands across all platforms and mobile gaming is a strategic focus for us in 2021 and beyond. It is MGA’s goal to expand both digital gaming and NFTs in a significant way."

About RTE: 
Founded in 2002, with a global presence from the USA to East Asia, RTE has successfully been delivering the vision of tomorrow for close to 20 years. RTE holds an industry advantage in their ability to take every project from concept to execution; all under one roof. The complementary companies cover location-based entertainment, brand and IP licensing, content, consumer products, gaming & esports.

 

PR Newswire

ILIFE Shinebot W450 floor washing robot now available in the United States

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SHENZHEN, China, March 26, 2021 — ILIFE, the maker of intelligent household robots, today announces the availability of the ILIFE Shinebot W450 floor washing robot in the United States.

ILIFE Shinebot W450 Floor Washing Robot
ILIFE Shinebot W450 Floor Washing Robot

W450 is another masterpiece of ILIFE washing robot series. As the most anticipated washing robot in the market, W450 will bring more choice to American consumers.

"Currently in the field of household cleaning robots, there are abundant vacuum robots for consumers to choose, but the washing/mopping robot series does not have any good-enough products. ILIFE Shinebot W450 will fill the vacancy," said Koon Leung Chan, General Manager of ILIFE.

Upgraded Panoview navigation

Assisted by the CV-SLAM algorithm and built-in gyroscopes, W450 guides itself to navigate the rooms systematically with the Panoview visual, enhancing the navigation accuracy and avoids to miss the areas needs cleaning.

Convenient APP control

With ILIFEHOME App, the W450 can adjust the water output, travel speed, and roller brush speed to meet your specific cleaning needs. Users can set up a No-go zone on the app to let the robot avoid the carpet area, set cleaning times to achieve deeper cleaning.

TidalPower cleaning system

The W450 cleans the floor in 4 steps:
Moisten: Sprays clean water on the floor to loosen stubborn stains.
Scrub: Ultra-fine fiber roller deeply washes the floor with gentle scrubs at a high frequency.
Scrape: Scraper wipes off the residues, leaving the floor spotless.
Suction: Superior suction removes dirty water.
The whole process efficiently cleans stubborn stains while protecting the floor.

Clean/Dirty water separation:

With a special dual independent water tank design. The W450 separates clean and dirty water into independent water tanks. This greatly improves the cleaning efficiency and properly collects the dirty water for easy disposal and cleaning.

About ILIFE

Founded in 2007 and headquartered in Shenzhen, China, ILIFE is a high-tech company specializing in robotic cleaning technology. As one of the leading manufacturers in the global intelligent cleaning industry, ILIFE is committed to developing products that make home cleaning easier, safer, and more intelligent. Over the past decade, ILIFE robots have helped millions of families to create a clean living environment. ILIFE has successfully penetrated the global market. The company’s sales network reaches over 35 countries and regions, offering technologically advanced, high-quality, and cost-effective automated products to consumers around the world.

For more information, please visit www.iliferobot.com.

PR Newswire

Dreame Technology to Bring New Level of Smart Home Cleaning Appliances to AWE 2021

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SHANGHAI, March 18, 2021 — Dreame Technology, a growing innovative company specializing in smart home cleaning appliances, will participate in the Appliance & Electronics World Expo 2021 (AWE 2021) at the National Exhibition and Convention Center (NECC) in Shanghai from March 23-25. A number of Dreame’s superior household appliances will be on display, including the robot vacuum and mop; Dreame Bot L10 Pro; auto-empty robot vacuum and mop, Dreame Bot Z10 Pro; auto-cleaning robot mop and vacuum Dreame Bot W10; cordless stick vacuum T30, V12, V16, as well as the Hair Artist hairdryer.

Dreame Technology to Bring New Level of Smart Home Cleaning Appliances to AWE 2021
Dreame Technology to Bring New Level of Smart Home Cleaning Appliances to AWE 2021

Designed to be a pioneer in the smart home robot vacuum industry, Dreame Bot L10 Pro highlights a cutting-edge navigation system and obstacle avoidance technology. It is equipped with dozens of intelligent sensors and the most sophisticated lidar scanner that casts thousands of invisible laser points per second to measure surroundings and identify objects in real time. It can immediately generate an editable map in the connected MiHome App to realize a high-end customized cleaning plan. Dreame Bot L10 Pro also features 4000Pa strong suction power to capture dust and hair on different floor surfaces with ease, and smart water control for mopping.

Dreame Bot Z10 Pro comes with an auto-empty base that enables automatic dirt disposal plus intelligent vacuuming and mopping; Dreame Bot W10 provides a hands-free cleaning experience with strong vacuuming, efficient mopping and mop self-cleaning capabilities.

Notably, Dreame’s forthcoming cordless stick vacuum V16 brings the world’s fastest, most efficient motor – 160K RPM – to reach 200AW suction power for an incredibly strong cleaning performance. Dreame Technology will also exhibit its flagship cordless stick vacuum T30 and V12 at AWE 2021, both of which are enhanced with groundbreaking 150K RPM high-speed motors to ensure powerful and deep cleaning. The V12 conforms to an ergonomic design that makes daily vacuuming less labor-intensive, while the T30 is upgraded with a detachable battery to double the running time, an ideal choice for large houses.

"As Asia’s largest and one of the world’s top three international household appliance and consumer electronics exhibition, AWE 2021 is an ideal platform to showcase the next-gen cleaning technology of Dreame, an ambitious tech innovation company expanding internationally. We hope more users can enjoy a high-quality life through smart home appliances," said Kuan Shan, Head of Overseas Business at Dreame Technology.

Dreame Bot L10 Pro, Z10 Pro and cordless stick vacuum V12, T30 will be available on AliExpress and Amazon in the first half of the year.

About Dreame Technology

Established in 2015, Dreame Technology, an innovative consumer product company focuses on smart home cleaning appliances with the vision to improve global users’ life quality through technology.

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For more information, please visit https://www.dreame-technology.com.

Media Contact:

Tianshi Yuwen
pr@dreame.tech
Lena Liu
Liuyk@dreame.tech 
Tel: 400-875-9511

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PR Newswire

Firmenich Unveils Newly Designed West Coast Innovation Center for Rapid End-To-End Product Development

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Taste & Beyond facility offers greater collaboration with customers on food, beverage & nutrition innovation.

ANAHEIM, Calif., March 11, 2021 — Firmenich, the largest privately owned company in the fragrance and taste industry, is unveiling its newly designed West Coast Innovation Center in Anaheim, CA, the long standing home of its 7.5 acre Durarome® production site and West Coast commercial business. The new facilities in the United States are designed to increase creativity, improve collaboration with customers and enable ever more rapid end-to-end product development.

Interior view of Firmenich’s newly designed West Coast Innovation Center in Anaheim, CA, which offers closer collaboration with customers.
Interior view of Firmenich’s newly designed West Coast Innovation Center in Anaheim, CA, which offers closer collaboration with customers.

"Our California facilities have been located in Anaheim since 1926 and this new site is an exciting step on our journey," said Chris Perkins, SVP Taste & Beyond North America, Firmenich. "The West Coast Innovation Center was designed as a rapid collaboration space to work more closely with customers across Food, Beverage and Nutrition, to cut the time from concept to creation and quickly pilot in the market. This new facility will take our capabilities to the next level as our customers’ trusted innovation partner."

"We have an entrepreneurial mindset and a dynamic team, just like our Firmenich founders, and our new facilities are the culmination of our hard work and truly collaborative approach. We’re eager to share this new development with our customers and partners," said Karl Witton, VP New Venture, Firmenich. "Our team at the site focuses on more than just flavor applications; they are product developers first. Taking this approach provides our customers with the unique resources, skills and focus to enable them to scale up their business."

The next phase of site enhancements will expand Firmenich’s current pilot plant capabilities to further prepare customers for scaled-up production, an expanded sample lab to support customers quickly and efficiently, and innovative software and technology solutions to digitally optimize the customer experience.

"This state-of-the-art facility and its integration with the global Firmenich network and regional areas of expertise, mirror our partnership with Stanford University on a next-generation research program and our San Diego taste research and development center. They enable Firmenich to move to the next era of excellence in taste and beyond," said Emmanuel Butstraen, President Taste & Beyond, Firmenich.

The new Firmenich facility is constructed with creative, cutting-edge architectural approaches and designs, leveraging modular construction principles. The facility’s interior design pays tribute to the building’s history in Anaheim and the entrepreneurial spirit of its past inhabitants and surrounding community

Learn more about Firmenich’s West Coast office and their entrepreneurial approach by visiting their website here.

About Firmenich

Firmenich, the world’s largest privately-owned fragrance and taste company, was founded in Geneva, Switzerland, in 1895 and has been family-owned for 125 years. Firmenich is a leading business-to-business company specialized in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Renowned for its world-class research and creativity, as well as its leadership in sustainability, Firmenich offers its customers superior innovation in formulation, a broad and high-quality palette of ingredients, and proprietary technologies including biotechnology, encapsulation, olfactory science and taste modulation. Firmenich had an annual turnover of 3.9 billion Swiss Francs at end June 2020. More information about Firmenich is available at www.firmenich.com.

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