Toshiba has unveiled its newly renovated showroom in Glenmarie, Shah Alam. The showroom will not only serve as a customer service touchpoint but will also showcase Toshiba’s latest home appliances. It also marks a significant investment in enhancing the customer experience in Malaysia. The RM500,000 revamp aims to provide customers with a premium and immersive shopping environment.
To celebrate the showroom’s grand reopening, Toshiba has launched the “Beyond Details Buy & Win” campaign. Running from August 1st to January 15th, 2025, this campaign offers customers a chance to win a Lexus ES250 Premium with every purchase of Toshiba products.
The revamped showroom features Toshiba’s innovative JAPANDi-style appliances, including refrigerators, washing machines, dishwashers, water heaters, and small kitchen appliances. This curated collection highlights the company’s focus on combining modern technology with aesthetic appeal.
In addition to the “Beyond Details Buy & Win” campaign, the company has introduced the “Sama-Sama Gemilang” campaign, offering customers the opportunity to purchase a free electrical toaster or blender with selected appliance purchases. This promotion runs from August 1st to September 30th, 2024.
Haier is no stranger to home appliances. The company has recorded an impressive 43% year-on-year (YoY) growth for the first half of 2024. In line with that growth, the company is bringing a whole new lineup of Refrigerators, Freezers and Wine Chillers to bolster its 2024 home appliances. The new lineup comes with a total of 12 models and variants to cater for any home size and need.
New Technology Provides Peace of Mind with Haier’s New Refridgerators
The new lineup is spearheaded by the new HRF-IM758FG(SG)U1 – a 4 door mega capacity fridge complete with the latest technology for food preservation. One of the many features is “Fresher Shield” that prevents thermal shock when defrosting food by minimising heat transfer. The new “Humidity Control System” allows you to keep your perishables fresher for longer as well. The system takes advantage of separated wet and dry zones as well as separate humidity levels to fit the food stuffs being stored. Freshness is also prolonged with a brand new ABT-PRO technology that uses UV light and a photocatalyst filter to ionise air. This destroys bacteria and eliminates odours.
The management team of Haier Malaysia unveiled their new COOLING lineup, featuring advanced technologies that elevate home refrigeration standards to extend food freshness (From Left: Mr Julian Thean, Haier Malaysia Brand Marketing Assistant Director, Mr Zhou Yong Jiang, Haier HQ Product Manager, Mr Eric Meng, Haier Malaysia Brand Marketing & Sell Out Director, Mr Fan Jing, Haier Malaysia Managing Director & Mr Patrick Seow, Haier Malaysia Chief Operating Officer)
The new HRF-IM785FG(SG)U1 also makes storing your 785L of food items easier with ample room and separated storage and humidity controls. This also allows foods to be kept in optimal conditions maximising shelf life. Strategically placed air vents on every level of the cavernous, compartmentalized space further facilitate this. The fridge also comes with a lighting system that bathes the interior with gentle light and provides clear visibility of items even those at the back. The fridge also comes with AIoT features that allow you to control its settings via the HaiSmart App and it also has twin inverter technology for energy efficiency.
Alana Dunsmore (@alanaspinktravels), a Scottish mualaf content creator shares her personal experience using a Haier fridge at home to complement her food and beverages exploration
Complementing this flagship is Haier’s Multidoor HRF 585 and 480 series which come with 529L and 480L capacity respectively. There are multiple variants of these series and they come with features that make storing foods and drinks a non-issue. The Magic Zone compartment uses an advanced ventilation system to control the flow of cold air with temperature settings that can be set at 0°C, 2°C, and 4°C for optimal storage of meats, fish and dairy. The 585 comes with a 95° anti-tipping bottle holder that minimises spillage. These models also come with twin inverter technology with a 20-year warranty.
Chilling Solutions for Your Spirits and Long-Term Storage
Haier also launched its HWS-84G & 49G Wine Cellars. These units will help you keep your spirits at their perfect temperature. They are VDE-validated to maintain a constant temperature and the right humidity, providing the best storage environment for wines and spirits.
The cellar comes with a triple-layered glass door that helps block out harmful UV rays while insulating the inside environs preventing temperature fluctuations. Both can store your wine at temperatures of about 5°C to 20°C, with a humidity range of 50-70%.
The management team of Haier Malaysia with the newly launched freezers and wine cellars (From Left: Mr Zhou Yong Jiang, Haier HQ Product Manager, Mr Eric Meng, Haier Malaysia Brand Marketing & Sell Out Director, Mr Fan Jing, Haier Malaysia Managing Director, Mr Patrick Seow, Haier Malaysia Chief Operating Officer, & Mr. Julian Thean, Haier Malaysia Brand Marketing Assistant Director)
Things get sub-zero when it comes to Haier’s new line of upright freezers. The new HUR-181NE, HUR-261NE and HUR331NE Upright freezers offer a multilayered layout for easy, organized storage with temperatures as low as -24°C. It can also accommodate regular refrigeration with temperatures as high as 8°C. These freezers come with Haier’s Pro Frost-free cooling technology that allows them to circulate air uniformly, saving electricity. They’re also quiet running at a low 37dB.
Pricing & Availability
Haier’s flagship HRF-IM758FG(SG)U1 refrigerator will be available starting in August. It will be available in a sleek grey design with a slate texture for RM7,899.
The Multi Door 585 model will be priced at RM3,899 and RM4,399 depending on its finish and features. It will be available with options with a glass or metal chassis and in four colours: gemstone blue, glass white, glass black and metal black. The model will be available starting in August.
Meanwhile, the Multi door 480 model will be available starting in August. It will be available in a piano black glass chassis and a gemstone blue metal chassis. Priced at RM3,399 and RM3,499.
The 84-bottle capacity HWS-84G retails for RM5,499 and the smaller 49-bottle capacity HWS-49G retails for RM3,999.
These new freezers retail at RM2,199 for HUR-181NE, RM3,099 for HUR-261NE and RM3,699 for HUR-331NE.
Samsung’s appliances have been one of the most trusted in the world. Late last year, the company took things to the next level with the announcement of their new Bespoke line up of refrigerators. It brought options for consumers to customise and express themselves when it came to creating a refrigerator which was able to blend seamlessly into the interior design choices you make in your home. There was only one limitation – availability. That changes today with the expansion of ability to North America, Latin America, Europe, the Middle East, select regions in Asia and Africa and more.
Source: Samsung
The customisability of their Bespoke line up is also being expanded with more options coming to the line up. In South Korea, customers will be able to choose from a range of over 360 colours and finishes to create appliances that fit seamlessly into their home. In addition to colours, customers are also able to choose from unique designs from artists such as Thibaud Herem and Andy Rementer.
Samsung’s Bespoke brand is not only expanding in customisability. It’s also expanding to include other appliances such as water filters, ovens, microwaves and more. The now extensive Bespoke range covers every aspect of the home that you can think of. Samsung introduced the Bespoke Air Purifier, Bespoke Jet and Jet Bot AI+, Bespoke Refrigerator, Bespoke AirDresser, water purifier, Bespoke ShoeDresser and Bespoke Cube Refridgerator. All of these appliances come with colours and finishes that are hallmark of the Samsung Bespoke line up.
Source: Samsung
The Bespoke Fridge is spearheading the Bespoke paradigm with increased customisability. You’ll be able to select from a range of finishes and sizes. The Bespoke refrigerator comes in all shapes and sizes in a modular form factor that allows users to pick and choose what they want according to their needs and space restrictions. The updated Bespoke fridge also comes with some features from Samsung’s FamilyHub fridge including a flex zone which allows users to customise the zone according to their needs. It can go from a normal fridge to a crisper to a freezer. The Bespoke fridge also comes with reversible doors which allow you to choose how and which way the fridge door opens.
Source: Samsung
Naturally, the Bespoke line up integrates seamlessly into Samsung’s SmartThings Platform. This allows the Bespoke line up to become seamlessly connected to your IoT setup. Using SmartThings, Bespoke users can access even more functionality such as SmartThings Cooking which provides access to personalised meal plans and recipes, SmartThings Pet which allows you sync your Bespoke appliances to make life as comfortable for your pet even when you’re not around, SmartThings Air which allows you to sync your air purifier and air conditioner and SmartThings Clothing Care for more efficient laundry management.
Pricing & Availability
Samsung’s Bespoke line up will be making it’s way to North America, Latin America, Europe, the Middle East, select regions in Asia and Africa and more in the coming months. No pricing or specifics have been announced just yet.
The Bespoke Refrigerator will be available in multiple configurations. In the U.S., the fridge will be available in a 4-door flex, 1-door column and a bottom mount freezer. It will be available 1-door column, slim 1-door column and bottom mount freezer options. The U.S. will see the roll out of a full range of kitchen appliances including the Bespoke microwave, oven and more. No information on the availability and models in other regions have been shared by Samsung just yet.
