Hisense is flexing real hard at IFA 2024. The company is showcasing its innovative large-screen displays and gaming-enhancing partnerships. However, instead of focusing on AI, the company is sharing a new, refreshing approach called “Scenario-driven Tech”.
Gaming Immersion with 100-inch TVs and Partnership with Black Myth: Wukong
Hisense is doubling down on its partnership with the recent hit game, Black Myth: Wukong. The company leveraged its partnership to showcase its new 100-inch displays. The company’s 100-inch U7 and E7 PRO TVs are, specifically designed for gaming. The displays come with vibrant colours, 4K resolution and immersive audio that help bring the world of Black Myth: Wukong to life.
Joining the lineup of TVs is Hisense’s range of laser displays. The Hisense Laser Cinema PX3-PRO, certified as “Designed for Xbox,” offers a super large, immersive projection size of up to 150 inches. The projector’s high refresh rate and advanced features deliver smooth, lag-free gameplay and stunning visuals.
The Hisense Laser Smart Mini Projector C2 Ultra, also certified for Xbox, provides a versatile projection experience with a range of 65 to 300 inches. Its high brightness, contrast ratio, and advanced features make it ideal for gaming and entertainment.
Expanding Home Entertainment with ULED X and Canvas TV Series
Hisense also introduced its new ULED X and Canvas TV series, catering to the diverse entertainment needs of families. The Hisense ULED X Mini LED 110-inch UX offers a cinematic experience with its exceptional picture quality and immersion. The TV leverages Mini LED technology to deliver vibrant, true-to-life colours.
The Hisense Canvas TV 65-inch S7 combines art and technology, transforming into a personal art gallery with its Art Mode. The anti-glare Hi-Matte Display and customizable StyleSwap Frames create a unique and visually appealing experience.
Hisense has not indicated any release date for the devices showcased at IFA 2024. However, it’s worth noting that some of them are already available in markets globally.
A cinematic experience has become more important in recent years as more and more people are looking to spend less at theatres. With the ready availability of several streaming services, this has become easier to achieve. However, with other factors becoming easier, the main factor – the television itself – has become even more complex. Consumers are faced with choices ranging the gamut of technology and prices. It wouldn’t be surprising to be utterly lost with the choices. Do you buy something that is cheaper or do you buy something more expensive?
We’re taking a deep dive into one of the more affordable options available in the market – the Hisense U6K PRO ULED TV. It’s a smart TV that brings Google TV into the home opening up doors when it comes to apps. But, is it really worth investing in it? We’re breaking down the experience of owning a Hisense U6K Pro and putting the TV to the test to find out.
Design
The trend nowadays is to have a large, thin, nearly bezel-less TV. One that can blend seamlessly into your living room and appear to be part of the décor. The Hisense U6K Pro checks most of the boxes off when it comes to these criteria. It’s a near bezel-less display and it appears to be thin. It’s also got two available sizes: 55- and 65-inch to fit your home environment.
However, the TV is a bottom heavy. It’s a large screen with a little bit of a thicc bottom. It’s a bit on the heavier side so don’t try to set this up on your own. Being bottom-heavy isn’t all bad, the added weight near the base and the stand gives it a little bit more stability when it comes to putting it on a console. This also means that your toddler or cat isn’t going to be able to topple the TV over as easily. The stand that comes with the U6K Pro adds some more stability thanks to its T-shaped design. This design also means that you’ll need a little more room on your console when you put it there. It’s about 35cm in depth for your console with about 200cm in length to fit the TV comfortably. You also have the added option to mount the U6K Pro on the wall using a VESA mount.
Once you’ve set up the TV in your preferred setup, the U6K Pro looks stunning. Its bezels are hardly noticeable and it feels like the TV itself is a picture upright. The footprint of the TV for a, now standard, 55- or 65-inch TV is actually on the slimmer side of things. Even with the stand, it can easily fit on a standard TV console.
You’ll appreciate some of the thickness of the base when it comes to audio quality. The base holds most of – if not all of – the tech in the Hisense U6K Pro. This also means that it has tweeters that are on the larger side of things for a TV of its price and size. The benefits of this are pretty obvious when you’re watching things like Blood of Zeus on Netflix where the sound design is immersive and plays a crucial role in the storytelling. We’ll go into more detail when we go into the sound section of the review.
Overall, the design of the TV is pretty standard flair. However, Hisense has made some changes that make setting up the TV less of an issue. It also brings some added benefits thanks to the technology that Hisense is able to fit in with the design.
Features
Specifications
Size(s)
55-inch 65-inch
Resolution
Ultra HD (3840×2160 pixels)
Smart TV OS
Google TV
Input(s)
1x RF-Radio Frequency 1x AV Input 2x USB-A 1x Optical/SPDIF 1x Earphone Jack 3x HDMI 2.0
Connectivity
Bluetooth 5.0 WiFi 5 (802.11 a/b/g/n/ac) Ethernet (RJ 45)
Audio System
Stereo speakers
Audio Output
10W
Audio Enhancements
Dolby Digital Dolby Atmos
Misc
Apple AirPlay Miracast Anyview Cast DLNA
Price (RM)
3,999 (55-inch) 4,999 (65-inch)
Google TV
The Hisense U6K Pro features Google TV – the latest iteration of Android TV. This opens up the smart TV’s app offerings significantly. It also means that it comes with a whole bunch of features built-in that simplify things like screen sharing. However, there is a question on what Hisense update policy is when it comes to software. Throughout our time with the TV which was about 3 weeks, we didn’t get any notifications of security updates or OS updates. However, it’s worth noting that, unlike Android on smartphones, Google TV doesn’t have a strict update schedule.
Having the Google Play Store on the TV opens up the U6K Pro to a treasure trove of apps. Even apps that don’t natively come on the TV like Disney+ and Tubi TV can be downloaded from the store which is now a tab called “Shop” in the interface. Speaking of, the Google TV interface has gotten a lot more intuitive since its debut as Android TV. The apps that you interact with most are front and centre. You also have options to highlight “streams” from apps. These “streams” allow you to keep up with releases or shows that you’re watching on apps like YouTube, Netflix, Amazon Prime Video and more.
Hisense implementation of Google TV on the U6K Pro is pretty smooth. The interface has little to no lag when interacting with the remote that came with the TV. The added benefit of running on Google TV is the fact that the TV can play nice with Google Home. This allows you to be able to control the TV from your smartphone through the Google Home app. It also allows you to use the Google Assistant to turn on the TV. That said, you will need to enable certain features like Wake on LAN or Wake on WLAN to fully leverage the feature.
Google TV also brings along with it Chromecast functionality. This will allow you to project to the TV using your smartphone and laptop. It’s pretty straightforward with Android phones but will require you to use Google Chrome or Microsoft Edge if you want to cast from your laptop. Apple users will be able to do the same with the TV’s HomeKit compatibility.
Hi-View Engine, AI Picture and Game Mode Plus
The Hisense ULED U6K Pro comes with the company’s own AI-powered chip – the Hi-View Engine. This chip allows the TV to process scenes frame by frame; analysing and optimizing the viewing experience to fit the scene dynamically. This is supposed to ensure that you have the best viewing experience across a wide range of content types. However, in the time we had with the U6K Pro, there were some quirks when it came to how this functioned. It was able to adapt and optimise with movies, series and cinematic content. This delivered a pretty respectable viewing experience with the brights, darks and vignettes of the scenes. The details were clear if not a little muddled by post-processing. That said, when it came to animations and animated content, particularly 2D animated content, the TV defaulted to high contrasts and brightness which resulted in some colours – particularly yellows and reds being overblown. This required a simple fix in changing the display mode to the most comfortable for your viewing.
AI Picture allows it to be able to adapt to the colours and contrast that best suit the scenes. Using this mode actually yielded better results than just relying on the Hi-View Engine processing. This mode was able to get the tuning for animated content pretty quickly and the result was pretty impressive. However, I found myself mostly adjusting the calibration to my own custom settings that I preferred.
Of course, the AI optimisation and modes don’t just end there. The U6K Pro also comes with dedicated modes for Gaming and Sports. Both take full advantage of the 60Hz refresh rate of the panel. Both modes deliver pretty decent performance with some hiccups when it comes to snappy scenes or scenarios. This is mostly due to the lower 60Hz refresh rate that limits the optimisations that can be done – particularly with gaming as most gamers prefer a higher 120Hz for most games. That said, with consoles like the PlayStation 5 and Xbox Series X and S, most games cap out at 60Hz although more modern games are beginning to take advantage of 4K resolution at 120Hz.
ULED Local Dimming & Adaptive Light Sensing
The Hisense U6K Pro is trying to address common issues with the modern TV in modern living spaces. One of which comes as more and more homes are open and allow natural light to come in. This poses a challenge for most TVs, particularly in the U6K Pro’s price range. Mostly, this is caused by glare that occurs due to direct sunlight or even from LED beam lights. Hisense is trying to address this with Adaptive light sensing that automatically turns the TV’s ULED panel to its max 500+ nits peak brightness to combat the glare. This sensor, while becoming increasingly mainstream in newer TVs is still a hit or miss in most TV sets; this includes well-known brands. It’s also worth noting that the finish on the panel while not totally matted also reduces glare. This particular feature was pretty good during our review. There was little glare from our fluorescent lights.
Hisense’s ULED technology is also on display with the U6K Pro. This technology allows the TV to individually dim pixels. This creates deeper blacks and whiter whites when it comes to the picture. This technology paired with the Hi-View Engine and AI picture produced very respectable picture quality in the U6K Pro. That said, some people may be looking for additional HDMI ports particularly if you have cable TV like Unifi TV or ASTRO and multiple consoles as the U6K Pro only comes with 3 HDMI 2.0 ports.
Picture & Sound Quality
The Hisense ULED U6K Pro comes with a 4K UHD resolution. That gives it a resolution of 3840×2160 pixels which is the standard. The ULED panel allows for local dimming resulting in deeper blacks and whiter whites. This, also known as Quantum Dot technology, allows the panel to individually turn off pixels that create deeper blacks. It’s also able to accurately reproduce colours and provide a viewing experience that is close to the content creator’s vision. With HDR10+ Adaptive it’s also able to highlight details and reproduce low-light scenes with detail.
While the Hisense panel did perform well when it came to colour reproduction and depth, the TV did have some issues when it came to picture quality. The panel itself produced some visual blooming particularly when it came to the edges of the panel. This was particularly obvious in low-light scenes or even when displaying a clear white scene. While it didn’t take too much away from the visual immersion, it can be distracting. It is common to see this blooming in LED-based technologies and more so in LCD panels. However, it would improve the picture quality if this could be reduced or done away with altogether. Aside from this, the colour reproduction of the panel was pretty spot on. It didn’t blow out or overcompensate for contrast and brightness. Overall, the picture quality of the Hisense U6K Pro ULED TV is not too bad.
The sound performance of the Hisense ULED U6K Pro was acceptable. It was able to produce sufficiently deep bases and high highs. However, the 10W stereo speakers did struggle when pushed to the max. That said, there shouldn’t be a situation where you’re maxing out your TV speakers as they were able to produce very immersive ambient sounds and even lift the dialogue audio when needed. During our review period, we rarely went beyond 25 for volume. Overall, the sound was pretty acceptable although, if you have the budget for it, a sound bar would take your audio experience to the next level.
A well Rounded Experience with Some Room for Improvement
The Hisense ULED U6K Pro TV is one of the more affordable when it comes to smart TVs running Google TV. It’s feature-rich with a robust app ecosystem which is well supported by 3rd party developers. It’s well-rounded with good picture quality, acceptable sound quality and some of the best technologies available in the market at the moment. However, it does have a few areas where it can improve.
That said, with prices starting at RM2,999, the Hisense ULED U6K Pro is one of the most affordable on the market. Aside from a few small hiccups, it’s built from durable materials. It’s also got sufficient ports for the everyday user although more wouldn’t hurt. It’s an affordable option for those looking to start off on the right foot when it comes to their entertainment setup.
Electronics giant Hisense has secured a significant role in the upcoming UEFA EURO 2024™ tournament, becoming the Official Screen Provider for the Video-Assisted Referee (VAR). This announcement, made at the 2024 Sports Marketing Workshop in Qingdao, China, marks the first time UEFA has granted exclusive rights to one of its sponsors.
The appointment builds on Hisense’s existing partnership with UEFA EURO 2024™. The company will provide state-of-the-art screen solutions for the central VAR Room located in Leipzig, Germany. This room houses video match referees who utilize VAR technology to review and assist on-field decisions during the tournament. VAR technology, which includes UEFA’s semi-automated offside technology (SAOT), plays a crucial role in ensuring fair and accurate calls, particularly in key moments like goals, penalties, and red cards.
Throughout the competition, video referees will rely on Hisense screens to analyze plays. The company’s branding and design rights also extend to all pitch-side referee review screens, ensuring prominent visibility for the Hisense brand during VAR reviews on the field and giant stadium screens.
This selection highlights Hisense’s expertise in display technology, accumulated over five decades. The company’s strong performance in the global TV market, consistently holding the second position for two years and nearing the top spot, is further bolstered by a remarkable 35.9% year-on-year growth in TV shipments within the European market for Q1 2024.
“UEFA is delighted to have Hisense’s commitment to European football,” stated Guy-Laurent, Marketing Director of UEFA. He emphasized the role of Hisense’s cutting-edge screen technology in supporting VAR teams and ensuring fair decisions throughout the tournament.
This partnership signifies a continuation of Hisense’s long-standing connection with UEFA EURO tournaments, dating back to 2016. The company remains dedicated to driving technological advancements and elevating the viewing experience for football fans across Europe.
Hisense is no stranger to TVs or appliances. The company has built a name for itself creating some of the most affordable and feature-packed TVs available in the market. It’s looking to keep its performance up with two new offerings coming later this month – the new Hisense U7K ULED Mini LED TV and the Hisense U6K ULED VIDAA TV.
The company hasn’t shared many details when it comes to the TVs though. The one thing that is clear is that the two new TVs are taking aim at two very different users. One looks to fill a niche for gamers while the other seems to want to be the go-to TV for the regular Joe.
Here’s a quick rundown of what we know. The Hisense U7K ULED Mini LED TV is coming packed to the brim with features for the gamer. It comes with a Game Mode Pro which pushes the screen’s refresh rate all the way to 144Hz for that crisp gaming experience. As the name suggests, the U7K ULED comes with Mini LED technology and has a 4K resolution. It also comes with over 1,200 local dimming zones. It’s even got Dolby Atmos certification for immersive sound. According to the information Hisense provided, the U7K ULED also comes with 3D technology. We’re not sure if that means that we’re seeing the return of 3D TVs at home but hey… it’s something new. The U7K ULED will be available in sizes ranging from 55 inches to 85 inches.
The Hisense U6K ULED VIDAA TV, on the other hand, comes with full array local dimming technology and quantum dot colour technology. This allows the TV to have lifelike, vibrant colours for stunning, immersive visuals. It’s also got Dolby Atmos for a truly immersive cinematic experience. The U6K ULED will be available in sizes ranging from 55 inches to 75 inches.
Both TVs are going on pre-order ahead of the official launch which is undoubtedly coming soon. During the pre-order period, orders for the U7K and U6K will come with up to MYR3,000 off its retail pricing and a complimentary gaming console. Yep, you’ll be able to get an Xbox Series X, an Xbox Series S or a Nintendo Switch OLED with your pre-order. Pre-orders can be made at any Hisense Authorised Dealers nationwide and Hisense official Shopee Store.
The available sizes, prices and freebies are per the table below.
Model
Size
Retail Price (MYR)
Pre-order Price (MYR)
Freebies
U7K ULED Mini-LED
85-inch
14,999
11,999
Xbox Series X
U7K ULED Mini-LED
75-inch
9,999
8,999
Xbox Series X
U7K ULED Mini-LED
65-inch
7,999
6,999
Xbox Series X
U7K ULED Mini-LED
55-inch
6,999
5,999
Xbox Series S
U6K ULED VIDAA TV
75-inch
6,999
5,999
Nintendo Switch OLED
U6K ULED VIDAA TV
65-inch
4,999
4,299
Nintendo Switch OLED
U6K ULED VIDAA TV
55-inch
3,999
3,299
Nintendo Switch OLED
Keep in mind, that you’ll need to have registered for the product warranty to be eligible for the freebies. The process involves two simple steps: First, fill up the TV Pre-order Google Form and upload the receipt as proof of purchase. Next, register for the product warranty by visiting the Hisense support page. Once these steps and Hisense internal verification are completed, the free gift will be promptly shipped out to the customers.