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PR Newswire

Midea’s New ECOMASTER Energy-Saving Solution Shines at IFA Berlin 2024

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Combining AI algorithms, big data, and cloud connectivity to significantly improve appliance energy efficiency, without sacrificing performance

BERLIN, Sept. 7, 2024 /PRNewswire/ — Midea, the world’s leading manufacturer in air treatment and home appliances, unveiled its ECOMASTER energy-saving solution at Booth 101, Hall 5.1, during IFA Berlin 2024, the world’s largest consumer and electronics show. This intelligent technology optimizes product performance and reduces energy consumption by an average of 30%.

Midea launched new technology ECOMASTER at IFA 2024
Midea launched new technology ECOMASTER at IFA 2024

“Our users have made it clear that they care about reducing energy use and protecting the environment, and we aim to deliver,” said Kurt Jovais, Global Director of Product Management, Midea International Business. “Combining cloud connectivity, advanced analytics, and an intelligent AI algorithm, ECOMASTER achieves the perfect balance between performance and energy efficiency.”

As an example, an ECOMASTER air conditioner leverages an AI algorithm pre-trained on billions of data points, continuously detecting environmental data every 30 seconds, integrating cloud-based data such weather forecasts to predict heat load changes. This enhances its predictive abilities, ensuring precise temperature control and optimizing comfort and energy efficiency for the optimal cooling experience.

Midea ECOMASTER is compatible across various Midea appliances including refrigerators, washing machines, ovens, dishwashers and water heaters. When activated, the ECOMASTER autonomously optimizes energy use, and users can monitor energy savings through the app.

The power of ECOMASTER is further amplified when paired with the ESS Energy Management System. The tailored AI Energy Assistant adjusts to users’ preferences for storing, charging, and discharging energy based on dynamic electricity tariffs, and employs strategies for intelligent energy allocation.

Midea also respects user privacy. All uploaded data is operational, such as indoor and compressor temperatures, containing no personal information and only remaining available to the user.

Midea ECOMASTER represents Midea’s latest achievement in utilizing advanced technology to develop energy-saving and user-friendly appliances for the home.

About Midea & Midea Group

Midea is one of over 10 brands within the Smart Home Business of Midea Group.

Established in 1968, Midea Group is a leading global high-technology company, ranked on the 2024 Fortune Global 500 list. It is one of the world’s largest home appliance manufacturers. In early 2021, the company streamlined its core units into five high-growth business pillars: Smart Home, Electro-Mechanical, Building Technologies, Robotics & Automation, and Digital Innovation.

www.midea-group.com
www.midea.com 

PR Newswire

pexar by Lexar Launches Digital Picture Frame with Up to 2K Resolution at IFA 2024

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BERLIN, Sept. 6, 2024 /PRNewswire/ — pexar, a brand of Lexar, launched its pexar digital picture frames at IFA 2024. Designed to provide a new way to view the most cherished memories, the pexar digital picture frames feature up to 2K resolution and an anti-glare display to let your memories be the highlight in your home.

On Sept. 5, pexar, a brand of Lexar, launched its pexar digital picture frames at IFA 2024, featuring up to 2K resolution and an anti-glare display to let your memories be the highlight in your home.
On Sept. 5, pexar, a brand of Lexar, launched its pexar digital picture frames at IFA 2024, featuring up to 2K resolution and an anti-glare display to let your memories be the highlight in your home.

pexar is a new brand by Lexar that aims to bring captured moments to life with advanced imaging, memory and storage technologies. Leveraging Lexar’s 29 years of industry experience, the pexar digital picture frames use Lexar’s high-quality storage and imaging color technology, inheriting Lexar’s hallmark quality.

“Lexar is a trusted memory technology leader and the pexar brand is an extension of its goal to preserve all of life’s precious moments,” said Wilson Chen, Lexar VP of Product. “Starting with the pexar digital picture frames, we’re proud to introduce innovations that not only store, but also display life’s most wonderful moments in their full brilliance.”

Relive Life’s Moments in Vivid Detail

Whether it’s pictures or videos, pexar digital picture frames are designed to showcase them at their best. Their displays feature up to 2.4 million pixels and color gamut 100% sRGB, bringing memories to life with breathtaking clarity and vibrant colors. Furthermore, their anti-glare coating and high brightness ensure every detail is visible, even in brightly lit rooms.

With the pexar digital picture frames, it’s easy for the whole family to share their special moments with each other. Up to 512 users can connect to and directly upload photos and videos to the frame via their Wi-Fi connected smartphones. The 32GB of built-in storage easily stores over 40,000 pictures, and it can be expanded to up to 1TB via USB or SD card for much more.

The pexar digital picture frames can be set up in just three simple steps, making it practically plug and play. Alongside the free smartphone app, pexar digital picture frames can be operated using its intuitive touchscreen, making the next moment in time just a swipe away.

The Perfect Gift

Whether it’s for a special event or just because, pexar digital picture frames are the perfect gift to relive and share cherished memories together with loved ones. Coming in encased in a stunning box that uses recycled materials, there’s no need for gift wrap.

Inside the home, pexar digital picture frames are fantastic decorative pieces and conversation starters. They feature a subdued, thin-bezel design that complements any modern home. Their magnetic stand supports both portrait and landscape orientations, and the display will automatically adjust to match the chosen position.

The 11-inch pexar digital picture frames will be available 9th September on Amazon at an MSRP of $159.99. The 10.1-inch version will be available around October.

About pexar

pexar is a brand by Lexar, a leading memory technology innovator. pexar uses the latest in imaging, memory and storage technology to preserve and share all of life’s best moments. Its first product, the pexar digital picture frame, offers a new way for memories to flourish and inspire creativity. For more please visit pexar.com and you could also find pexar at Facebook, Instagram and YouTube.

About Lexar

For more than 25 years, Lexar has been trusted as a leading global brand of memory solutions. Its award-winning lineup includes memory cards, USB Flash Drives, card readers, solid-state drives, and DRAM.

Media Contact

Ketherine Zhang 
marketing@pexar.com

PR Newswire

Introducing LISSOME R1 the most compact and smart portable Dishwasher: Revolutionizing Cleaning for Small Spaces

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LOS ANGELES, Aug. 23, 2024 /PRNewswire/ — LISSOME R1, this revolutionary compact dishwasher will soon be launched on Kickstarter. With its remarkable 11-inch width, this revolutionary appliance is designed to seamlessly fit into even the most cramped of  kitchens, whether you’re a busy urbanite, a growing family, or an adventure-seeking RV enthusiast.


In many countries and regions, dishwashers have been a household staple for decades. However, a significant number of people still find themselves living in cramped apartments and compact homes. At the same time, the trend of downsizing living spaces shows no signs of slowing. Traditional, full-size dishwashers, which are bulky and time-consuming, are becoming increasingly impractical and out of reach for many. The primary issue with traditional dishwashers is their lengthy cleaning cycles while 90% of the dirt is removed in the first 30 minutes, the remaining 10% can take an additional 90 minutes to fully clean. The Lissome R1 dishwasher changes the game with its unique sweep jet technology, which can thoroughly clean a full load of daily dishes in a remarkable 15 minutes. This revolutionary approach to dishwashing is poised to transform the cleaning experience for space-constrained homeowners and apartment dwellers across the country.

“I’m  a cooking enthusiast, but what I hate most is washing dishes.  Over the past 10 years, I have lived in many big cities, such as New York, Paris, Tokyo and Beijing. Many apartments and houses are very old and small. It’s difficult for people to install a normal dishwasher, so I have always wanted to change this situation,” says founder and CEO Steve Xie on the inspiration behind the project. “Based on our extensive research and understanding of our users and the industry, we found that the war of doing the dishes never ends. In case current dishwashers are not suitable for many family and scenarios, we spent 3 years to created LISSOME R1, a small but powerful capsule countertop dishwasher.”

This ultra-slim dishwasher, measuring a mere 11.02 inches (28cm) in width, is expertly designed to fit seamlessly into any kitchen, regardless of the size. But Lissome R1’s space-saving capabilities are just the beginning.  Lissome R1 is also committed to saving water, making it the eco-conscious choice for modern families.

The Lissome R1 is equipped with the World’s First Sweeping Jet Technology, featuring a unique configuration of two bottom-rotating spray arms and two patented vertical spray arms. Powered by a high-speed brushless motor and a proprietary FOC algorithm, the R1 unleashes 32 powerful water jets at 45,000 Pa, leaving no place for stubborn stains to hide! This remarkable cleaning performance surpasses even that of traditional built-in dishwashers, making the compact Lissome R1 a game-changing option for households.

Lissome R1 excels in a variety of scenarios, making it an essential tool for small apartments, new parents, and even on-the-go RV enthusiasts. For those with limited square footage, whether renters or small business owners, the compact design and easy setup of the Lissome R1 offer a practical and efficient solution. It’s also the perfect companion for outdoor adventurers and road trippers, providing sparkling clean dishes in any setting. Equipped with an array of specialized wash modes, the Lissome R1 can handle any cleaning task with optimal performance. Whether you need a quick rinse or a thorough power wash, this versatile countertop dishwasher has you covered, ensuring your dishes are spotless no matter the situation.

Say goodbye to the constant hassle of meticulously timing dish cycles or worrying about dirty dishes piling up when you’re away when you’re away. The Lissome R1 is equipped with a revolutionary UVC ray and plasma dual sterilization system, combined with a high-temperature 160°F wash, to automatically sterilize your dishes every 24 hours. This ensures a full 7 days of clean, sanitized storage – a game-changer for busy parents looking to keep baby bottles, sippy cups, and other delicate items fresh and ready to use.

Lissome R1 takes cleaning performance to the next level with its robust 3X filtration system. This state-of-the-art technology effectively collects and removes even the most stubborn food debris, significantly reducing the risk of clogged drains and minimizing the need for manual cleaning. Complementing the filtration, the R1 utilizes both centrifugal and peristaltic drainage pumps to ensure thorough water removal, while the seamless waterway design further reduces the chances of leaks – giving busy households one less thing to worry about.

“Lissome R1 is engineered for the way modern people live their lives – whether you’re in a cozy city apartment, sterilizing baby bottles, or washing up after meals under the stars in your RV,” adds Steve Xie. “Imagine a world without endless piles of dirty dishes or the constant hassle of cleaning up. With the R1, you simply plug it in and let it handle everything, freeing you up to focus on the moments that truly matter.”

“Our mission is to simplify daily routines, giving busy families and individuals one less chore to worry about” steve continues. “The Lissome R1 brings the convenience of a full-sized dishwasher to wherever life takes you. If we can make your life even a little bit easier, that’s the very reason we exist.””

LISSOME R1 is currently live and available to support on Kickstarter: https://www.kickstarter.com/projects/lissome-r1/lissome-r1-mini-but-powerful-portable-dishwasher

About LISSOME

Lissome was founded with the vision of becoming a trailblazer in the world of new home appliances and food technologies, dedicated to reshaping people’s lifestyles through innovation. Our mission is to help everyone reduce the burden of housework and allow more people to simply enjoy the art of cooking. Our talented team consists of experienced engineers and designers with rich backgrounds in robotics, motion control, sensor development. By seamlessly integrating advanced robotics technology into our dishwasher products, we aim to make them smarter and more efficient than ever before, setting a new standard for home appliance performance.

For more information on LISSOME please visit lissomesmart.com

Contact info:
Name: EaK Xu
Email: Send Email
Organization: LISSOME
Web:  lissomesmart.com

PR Newswire

LG’S ‘ESTATE OF SURVIVAL’ TO LAUNCH ON PRIME VIDEO VIA PRIME VIDEO DIRECT AND LG CHANNELS

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New Reality Competition Series Introduces a Smarter Home Lifestyle With LG Electronics, the Most Reliable Line of Home Appliances in the United States

SEOUL, South Korea, Aug. 13, 2024 /PRNewswire/ — LG Electronics (LG) is set to launch its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct in nine countries, including the U.S., Canada, Argentina and Chile [1] as well as LG Channels.

LG Electronics (LG) launches its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct. The new series will introduce viewers to a wide range of sophisticated LG's home appliances.
LG Electronics (LG) launches its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct. The new series will introduce viewers to a wide range of sophisticated LG’s home appliances.

This brand-new series, which features six exciting episodes, follows the residents of the Estate of Survival mansion as they compete against each other in a variety of challenging missions. By completing these missions, contestants earn home appliances and other items to furnish the spacious abode and, just as importantly, avoid elimination. The last resident standing wins the Estate of Survival ultimate prize: USD $100,000.

In Estate of Survival, contestants compete to acquire household goods, including LG ThinQ™-enabled appliances. LG’s appliances are designed to provide exceptional customer experiences and deliver the next-level convenience of the company’s smart lifestyle vision – the Zero Labor Home. Trusted by consumers worldwide, LG has been named the most reliable appliance brand in the U.S. by a leading consumer publication.[2]

“An engaging and highly-entertaining new reality competition show with a unique premise, Estate of Survival is the ideal platform for showcasing the latest lifestyle innovations from LG, America’s most reliable line of home appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.

The new series will introduce viewers to a wide range of sophisticated LG home appliances, including the InstaView™ refrigerator with LG’s exclusive Craft Ice™ (slow -melting, round ice), the wall oven and induction cooktop range featuring the Scan-to-Cook function, the Smart Top Control Dishwasher with 1-Hour Wash & Dry, QuadWash® Pro, TrueSteam® and Dynamic Heat Dry™, the CordZero™ stick vacuum and the PuriCare™ air purifier.

Once appliances are installed, contestants enjoy a multitude of time-saving benefits, from washing and drying a load of laundry in under two hours with the LG WashCombo™ All-in-One laundry solution, to faster cooking and clean up with LG ovens’ Scan-to-Cook and EasyClean™ features. Scan-to-Cook allows users to send the optimal cooking settings for select frozen meals straight to the oven simply by scanning the barcode on the product packaging.

Always seeking new ways to make the home appliance customer experience even better, LG developed ThinQ Care™, which provides helpful alerts to prevent incorrect appliance usage and smart diagnosis to reduce the need for costly and inconvenient service technician visits.

The first two episodes of Estate of Survival will arrive on Prime Video via Prime Video Direct in the U.S. on August 12 and in several other countries soon after. LG TV owners will be able to enjoy the series for free on-demand via LG Channels – the company’s free, premium streaming service – in more than 9 countries, including the U.S., Canada, Mexico and Australia.[3]

The series will also stream on LG Channels Showcase (Channel ), LG’s first curated channel featuring fan-favorite movies and LG exclusives. Two episodes will premiere back-to-back weekly on Monday nights, starting Monday, August 12 at 8pm EST.

[1] Estate of Survival is set to launch on Prime Video in the following countries: Argentina, Brazil, Canada, Chile, Ecuador, Mexico, Panama, Peru and the U.S.

[2] Consumer Reports evaluates the reliability of home appliances, including refrigerators, dishwashers, over-the-range microwaves, ranges, cooktops, wall ovens, washing machines and dryers, based on the failure rate of approximately 528,800 appliances over a five-year period. LG Electronics received the highest score among all manufacturers producing all eight products under evaluation, from 2012 to 2022 in “the most reliable appliances brand”.

[3] Estate of Survival will be available to watch on LG Channels in Argentina, Australia, Canada, Chile, Colombia, Republic of Korea, Mexico, Peru and the U.S.

About LG Electronics Home Appliance & Air Solution Company 

The LG Home Appliance & Air Solution Company is a global leader in home appliances, air solutions as well as smart home solutions featuring LG ThinQ. The company is creating various solutions with its industry leading core technologies and is committed to making life better and sustainable for consumers and the planet by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.

LG Electronics (LG) launches its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct. The new series will introduce viewers to a wide range of sophisticated LG's home appliances, including the InstaView™ refrigerator with LG’s exclusive Craft Ice™ (slow -melting, round ice).
LG Electronics (LG) launches its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct. The new series will introduce viewers to a wide range of sophisticated LG’s home appliances, including the InstaView™ refrigerator with LG’s exclusive Craft Ice™ (slow -melting, round ice).

LG Electronics (LG) launches its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct. The new series will introduce viewers to a wide range of sophisticated LG's home appliances, including the LG WashCombo™ which boasts a time-saving benefits of washing and drying a load of laundry in under two hours.
LG Electronics (LG) launches its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct. The new series will introduce viewers to a wide range of sophisticated LG’s home appliances, including the LG WashCombo™ which boasts a time-saving benefits of washing and drying a load of laundry in under two hours.

Source: LG Electronics, Inc.

PR Newswire

Breaking Boundaries: Haivivi Innovates with BubblePal, Redefining Interactive Toys

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SINGAPORE, Aug. 9, 2024 /PRNewswire/ — The AI toy startup Haivivi has launched BubblePal, a groundbreaking interactive toy powered by AIGC technology—the first of its kind worldwide. This innovative product harnesses advanced AI large language model(LLM) technology to enrich children’s development and provide emotional support. BubblePal excels in multi-character interactions and multilingual communication, setting a new standard in interactive storytelling. 

Founded with a vision to create exceptional experiences for children, Haivivi traces its roots to a pivotal moment in 2017 when insights from a smart speaker revealed a child’s poignant question: “Does my mom love me?” This revelation underscored the need for technological solutions that cater to the innocent and vibrant world of children, which inspired Haivivi to pioneer delightful toys using cutting-edge AI technology. BubblePal, with its mushroom-shaped silicone design and versatile strap, adapts to various plush toys, featuring TYPE-C charging and up to 4 hours of usage time.

Empowered by advanced AI capabilities, BubblePal acts as a comprehensive “super encyclopedia,” responding to children’s inquiries and nurturing curiosity and imagination. With its LLM technology and emotion recognition algorithms, BubblePal intuitively senses children’s emotions, offering empathetic companionship through educational challenges and daily adventures.

Psychologist Lev Vygotsky’s sociocultural theory emphasizes the pivotal role of social interaction in cognitive development, particularly through meaningful communication with adults and peers. In today’s fast-paced world, BubblePal bridges this gap for working parents, ensuring consistent high-quality interaction with their children.

An outstanding feature of BubblePal is its interactive storytelling mode, where children collaborate in crafting unique narratives. Unlike conventional story players, BubblePal stimulates creativity and cultivates thinking skills, fostering positive habits and personality development.

Haivivi’s competitive edge lies in its deep understanding of children’s needs and innovative application of AI LLM technology. Led by CEO Li Yong and COO Gao Feng, veterans in internet and hardware industries, Haivivi integrates LLM technology into plush toys, ushering in a new era of intelligent educational and emotional support toys. These toys evolve with each interaction, truly embodying the ethos of “the more you engage, the more it understands.”

In less than two years in the AI toy sector, Haivivi has garnered investments from prestigious venture capital firms and industry leaders, including funds associated with luminaries like professors Gao Bingqiang and Li Zexiang.

With pioneers like Haivivi shaping the AI toy landscape, the traditional toy industry stands poised for transformative change. The future holds boundless opportunities!

Priced at $89, BubblePal is now available on Haivivi’s official website (www.haivivi.com).

Media Contact: Grace Rossi, xiaoman@haivivi.com

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Promotions on Fanttik products in Amazon Prime Day and TikTok “Deals For You Days”

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HOUSTON, July 15, 2024 /PRNewswire/ — On July 16-17, during Amazon Prime Day, and extending until July 21, Fanttik is thrilled to offer promotions on a range of top-tier products. Additionally, during the TikTok Deals For You Days (July 9-18), we will feature select items starting from only $28.99! This is an incredible opportunity for our customers to experience our products at unbeatable prices.

Save up to 50% OFF on Fanttik products in Amazon Prime Day and TikTok “Deals For You Days”
Save up to 50% OFF on Fanttik products in Amazon Prime Day and TikTok “Deals For You Days”

Fanttik, a brand renowned for its innovation and excellence, has been endorsed by NASCAR drivers, won the prestigious SEMA Global Media Awards, and received glowing reviews from a myriad of esteemed YouTubers over the years.

“Our mission at Fanttik is to provide high-quality products that improve our customers’ lives, whether it’s through automotive accessories, DIY tools, or outdoor camping gear,” said Bo Du, CEO of Fanttik. “We are proud to have received the IF Design Awards, and with our expanding presence in major retailers like Walmart, Costco, and BestBuy, we are closer to our users now more than ever!”

Taking advantage of this event, Fanttik is offering these exclusive discounts on both Amazon and TikTok to give back to our loyal users. Here are three flagship products featured in this sale:

X8 Apex Tire Inflator: A must-have for every car owner, the X8 Apex is a powerful, portable tire inflator designed for quick and efficient inflation. With its user-friendly interface and compact design, it’s perfect for on-the-go use and ensures you’re always prepared.

V8 Mate Car Vacuum: Keep your vehicle spotless with the V8 Mate, a high-performance car vacuum that tackles dirt, dust, and debris with ease. Its powerful suction and versatile attachments make it an essential tool for maintaining a clean and comfortable ride.

E1 Max Screwdriver: Ideal for DIY enthusiasts and professionals alike, the E1 Max Screwdriver offers precision and power in a sleek, ergonomic design. With multiple settings and a robust motor, it makes any repair or assembly task a breeze.

Don’t miss out on these fantastic deals! Visit us on Amazon and Fanttik website from July 16 to 21 to take advantage of these incredible discounts and experience the innovation and quality of Fanttik products for yourself.

About Fanttik

Fanttik is a youthful, dynamic brand dedicated to outdoor, sports, and automotive products that cater to every need for the perfect outdoor adventure. In a short span of time, it has garnered extreme acclaim from enthusiasts, social media influencers, digital media, and consumers. It has earned the internationally revered Red Dot Design Award multiple times, along with the prestigious IF Design Award. It has been honored to have sponsored and collaborated with NASCAR numerous times. Its products have been reviewed by a myriad of esteemed YouTubers, such as Donut Media, Samcrac, and Silver Cymbal, to name a few. Its inflator model won the revered SEMA Global Media Awards 2022 in Las Vegas, NV, and had immense success in the 2023 SEMA Show. In the 2022-2023 and 2023-2024 seasons, Fanttik sponsored and collaborated with NASCAR Xfinity Series’ Kyle Weatherman four times, one being the exclusive partner, most recently with NASCAR Cup Series’ Noah Gragson in 2024. Fostering the motto “We explore, we innovate, and we make it happen,” Fanttik has brought trailblazing experiences in the automotive arena to the most diverse audience.

PR Newswire

Hisense Unveils New Tagline “Hisense, More Than a Brand” Marking Major Branding Initiative

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QINGDAO, China, July 5, 2024 /PRNewswire/ — Global home appliance and consumer electronics leader Hisense recently revealed its new brand tagline, “Hisense, More Than a Brand,” marking a significant new branding initiative during the UEFA EURO 2024™ matches.

Recently, the new tagline “Hisense, More Than a Brand” appeared together with the brands of Hisense, ASKO, Gorenje on the pitch. This latest brand enhancement underscores Hisense’s unwavering commitment to establishing a strong global presence, reflected in the company’s strategic sports marketing investments, and continued long-term football relationship as official partner of UEFA EURO 2024™ in particular.

Hisense new tagline at UEFA EURO 2024™
Hisense new tagline at UEFA EURO 2024™

In fact, Hisense’s messaging has evolved along with their global ambitions and football sponsorships, progressing from “Hisense TV GLOBALLY Hisense TV IN CHINA” at the FIFA World Cup 2022™ to “Never Settle for No. 2 Globally” at UEFA EURO 2024™ with a comprehensive layout of display technology and smart home appliances this year. The company’s strategy of long-term sports sponsorship has boosted global brand awareness to 54% according to Ipsos 2023. According to Omdia, Hisense Q1 2024 global TV shipment volume share was 13.6% with a global shipment revenue share of 12.1%. Hisense is now currently ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1, 2024.

Applying a multi-brand strategy, Hisense Group has several other brands, including Toshiba TV, Kelon, Gorenje, ASKO, VIDAA, SANDEN, Regza, MORA, etc. Through years of internal cultivation and external acquisitions, the company has entered the stage of multi-brand global operation and development, forming a complete and rich brand matrix. This has resulted in a complete and diverse brand matrix that allows for different brand strategies in various business fields and market segments, catering to the preferences and needs of different consumers.

In striving to become a world-class enterprise with a globally recognized reputation, Hisense is undergoing rapid international expansion with effectively implementing strategies of independent and high-end brand globalization over the years. 

With a robust global network encompassing 34 industrial parks, 26 R&D centers, and 64 overseas offices, Hisense boasts a workforce of 110,000 employees, with some 24,000 comprising international staff. This extensive network fuels the development of cutting-edge products, optimized manufacturing with a global supply chain and tailored marketing strategies for specific regions. Understanding technological innovation is the key to future success, Hisense will continue to invest in R&D in developing cutting-edge, innovative products dedicated to improving people’s lives. In prioritizing user needs, in 2023 the company implemented a “user-centered, scenario-driven strategy” to gain a deeper understanding of consumer needs. This focus directly translates into their latest 2024 brand upgrade, which emphasizes “user-centric technology” and “ultimate quality”.

Hisense’s commitment extends beyond superior picture quality and performance. Through recognizing the importance of catering to diverse consumer needs, prioritizing local preferences with effective supply chain adaptations and building strong communication bridges under the leadership of “local for local”, Hisense has transformed into a leading international brand, embedding innovative science and technology into the lifestyles of consumers worldwide.

About Hisense

Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.

PR Newswire

Introducing the Yaber Projector T2/T2 Plus: Battery-Powered Portable Projector with Native 1080P Resolution

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NEW YORK, June 26, 2024 /PRNewswire/ — Yaber, a pioneer of entertainment projectors, introduces its latest innovations, the Projector T2/T2 Plus to global consumers today. Combining best-in-class technology and audio excellence with its partnership with JBL, the T2 Series is a portable entertainment projector with native 1080P resolution and industry-leading sound quality. Building upon the success of last year’s Yaber K2s at-home-cinema projectors, the T2 Series aims to revolutionize the outdoor experience for ultimate entertainment seekers everywhere. Furthermore, with built-in batteries, the versatile T2 Series will be the heart of at-home movie marathons, weekend camping trips and outdoor picnics alike.

Yaber Projector T2
Yaber Projector T2

Marshall Mao, General Manager of Yaber, commented: “After months of development with JBL we are delighted to bring our customers a truly portable cinema experience.” He continued: “Extra effort was put into upgrading the outdoor use of the Projector T2/T2 Plus. After all, what good is a portable projector if it gets easily shaken by the wind or isn’t bright enough to watch under starlight? Beyond film and music, our customers want a projector to power parties on the go, and that’s what the T2 Series delivers – a system that looks better and sounds perfect.”

Outstanding audiovisual experiences

The T2 Series projects 450 ANSI Lumens of brightness and native 1080P resolutions, creating seamless moving pictures even with background lighting. What’s more, with a projection range of 40″ to 120″[1] and intelligent auto-correcting technologies, customers can cast great image sizes onto uneven surfaces like the side of their camping van and still get crisp details with accurate scaling. This powerful video system coupled with dual JBL speakers with Dolby Audio support creates one of the most balanced audiovisual systems in its class rivaling even the most high-end portable systems.

Built to entertain the great outdoors

The Projector T2/T2 Plus has an in-built battery which supports up to 2.5 hours of battery life for movies or 18 hours[2] of Bluetooth-connected music, making it the longest-lasting music player amongst projectors in its class.

To protect the T2 Series from accidents and damage, innovations and upgrades were made to ensure the projector remains sturdy on the go. Highlights include Yaber’s unique air ventilation system which helps reduce overheating. A functional handle that can rotate to brace the projector from the ground and avoid shakes from sudden movements. The handle can also be further rotated to lift the projector up to 15° off the floor to provide extra projection range. Plus, a fully sealed optical engine that stops dust accumulation to ensure longer-lasting, crystal clear visuals.

Designed to light up parties with style

Embracing modern minimalism, the Projector T2/T2 Plus adds style and elegance to the party as it draws attention through its alluring yet cheerful design with soft curved edges, warm color palette and sleek aesthetics.

Automatic focus and keystone correction

The Projector T2/T2 Plus also saves the time and hassle of making additional setups. Upon placing the projector in its desired spot, Yaber’s intelligent software will automatically fit the screen to its destination with automatic focus, keystone correction and obstacle avoidance and screen alignment for convenience and hands-free projection. The settings menu and remote control can be used to make further manual adjustments.

Stream films and shows with ease

While the T2 and T2 Plus share the same specifications, the Projector T2 Plus is available for purchase in physical stores and on the Yaber website, bundled with a Google TV Dongle and remote control that supports Google Assistant. Customers can access the official Netflix, Disney+, Hulu, YouTube and over 7,000+ apps through the Google TV Dongle. The Projector T2 is an online exclusive with options to add-on purchase the dongle.

Connect the projector T2/T2 Plus to a smartphone via the Yaber App for seamless screen mirroring, remote control, and NFC.

Availability and Price

The Yaber Projector T2 starts at USD 299 and can be purchased on Amazon stores. Yaber Projector T2 Plus starts at USD 349 and is available in physical stores as well as on the Yaber official website (www.yaber.com). This marks the first time that purchasing is enabled on the Yaber official website. Prices may vary by time and country.

The Yaber Projector T2/T2 Plus will debut in the US market on June 25, 2024 (EST), followed shortly by global availability. Currently, there is a user customization activity and exclusive discounts available on its Amazon US store. 

[1]: The throw distances above are estimations and may differ in actual usage scenarios. Adjustments required are based on your specific living space dimensions and conditions.

[2]: The provided data is derived from laboratory test conditions. Actual performance and usage time may vary based on various factors, including but not limited to the working environment, ambient temperature, and intensity of usage.

About Yaber

Founded in 2018, Yaber stands as a pioneer of entertainment projectors, having successfully delivered over two million units to enthusiasts in more than 120 countries and regions worldwide. Notably, Yaber has been honored with prestigious awards, including the Red Dot Award, the Yanko Design Award, and the CES Innovation Award 2024.

Yaber is committed to pushing the boundaries of both visual and audio excellence. Every Yaber projector is crafted to deliver exceptional experiences, embodying a pursuit of perfection and offering users outstanding audiovisual quality, as well as an enriching journey of continual self-transcendence.

For the latest updates, visit https://www.yaber.com/collections as Yaber continues to redefine excellence in entertainment.

PR Newswire

Kantar BrandZ 2024 Rankings: Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand

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QINGDAO, China, June 12, 2024 /PRNewswire/ — Haier, the number one brand in the household appliances sector, has once again distinguished itself as the only Internet of Things (IoT) ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list, marking the sixth consecutive year it has achieved this accolade. This achievement underscores Haier’s enduring global leadership and innovation in integrating technology with user-centric solutions.

The announcement from Kantar highlights a significant trend toward deeper integration of technology with branding, an accelerated globalization of brands, along with a greater emphasis on evaluating sustainability. The total value of the top 100 global brands has surged by 20% year-on-year to $8.3 trillion, nearing the peak value recorded in 2022. Since its inception in 2006, the total brand value of these leading global entities has grown by an impressive 474%, with entry thresholds escalating from $4 billion to $19 billion, a 354% increase.

Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand
Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand

Sustained Growth and Innovation Drive Haier’s Success

Haier’s consistent rise through the ranks, from its debut at 89th place in 2019 to 58th this year, reflects the substantial growth in brand value facilitated by pioneering IoT-driven ecosystems. In the fiscal year 2023, Haier reported robust financial results with global revenues reaching RMB371.8 billion ($52.3 billion) and profits totaling RMB26.7 billion ($3.76 billion). Zhou Yunjie, Chairman and CEO of Haier Group attributes this performance to their ecosystem brand strategy which acts as a stabilizer, driver, and accelerator for high-quality corporate development.

“Haier has originated and is at the forefront of the ecosystem brand-new paradigm, dedicated to breaking new ground in original technology. By leveraging technological innovation to spur industry innovation, it guides the direction of global industry growth,” said Doreen Wang, Kantar China CEO and Global Head of BrandZ, “Haier was the first to introduce an intelligent interaction engine in the industry, enabling unlimited possibilities for enhancing life with users and for industry development with ecological partners, which has led to ongoing enhancements in brand value and rankings.”

Prioritizing Two Pillars Tracks to Boost High-quality Development in the Sector

Haier leads the way in ecosystem branding on a global scale, aiming to build lifelong customers by constantly interacting, refining experiences, with users. 

  • The company’s premium brand Casarte exemplifies how it leads through high-end innovative offerings that have seen a thirteen-fold increase over seven years, topping industry averages across price points and market share growth metrics.
  • Through the creation of COSMOPlat, an industrial internet platform created by Haier Group, representing the initiative of “big enterprises co-creating, smaller enterprises sharing”, it has developed ecosystems in 15 fields, such as chemicals, mold production, and the automotive industry. It has now engaged with more than 900,000 firms, assisted over 160,000 businesses, and has formulated a holistic digital empowerment approach that spans from businesses to industrial parks, to sectors, and ultimately to urban areas.
  • In the health sector, anchored in scientific creativity and digital intelligence, strategically focuses on life sciences, clinical medicine, and biotechnology. It provides avant-garde solutions in these sectors while partnering with more than 60 international organizations to serve multiple countries abroad, contributing to the development of an international public health ecosystem.

By securing the position as the only global IoT ecosystem brand on the Kantar BrandZ Most Valuable Global Brands 2024 list for the sixth time in a row, Haier has shown not just its ability to lead in the ecosystem brand paradigm; but also proven its resilience and consistent growth, during its 40-year long journey starting from 1984.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of “More Creation, More Possibilities”, we’ve always been user centered, adhered to original technology, and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers and 143 manufacturing centers around the world. We are the world’s only IoT ecosystem brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for six consecutive years, and we have held the No.1 position in Euromonitor’s Global Major Appliances Brand for 15 consecutive years.

PR Newswire

TCL Middle East & Africa showcases their latest line-up of products in Istanbul

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ISTANBUL, May 22, 2024 /PRNewswire/ — TCL Electronics (1070.HK), the world’s Top 2 TV brand and Top 1 98-inch TV brand, recently held its highly anticipated MEA Product Launch 2024 at the prestigious Hilton Istanbul Bosphorus. This esteemed gathering provided an ideal platform for TCL to unveil its latest line of QD-Mini LED TVs, including TCL 115″ X955 Max, the world’s largest QD-Mini LED TV, and domestic appliances, inviting attendees to immerse themselves in a hands-on experience with each cutting-edge product.

The event welcomed over 600 distinguished guests, comprising executives, partners, and industry insiders, for an exclusive preview of the ground-breaking technological advancements developed for the MEA region. Alongside immersive demonstrations, TCL showcased its newest products and solutions in a dedicated area, underscoring its unwavering commitment to crafting bespoke innovations tailored to enrich the lifestyles of its discerning customers.


Ms. Sunny Yang, General Manager of TCL Industries Middle East & Africa, said, “Our products are a testament to our commitment to enhancing the lives of our customers. Each home entertainment product is imbued with practical innovations aimed at enriching the lives of our customers. This aligns with our overarching goal of fostering a better quality of life by elevating everyone’s entertainment experience and enhancing the aesthetics of their homes.”

A notable feature of the exhibition was TCL’s diverse range of home entertainment products, encompassing their XL Collection of televisions in sizes of 98″, 85″, 75″, and various gaming models. Furthermore, the 2024 product line-up was enhanced by TCL’s ultra-premium 115″ X955 Max QD-Mini LED TV.

“TCL’s product emphasis lies in large-screen televisions, which serve as pivotal display devices in every home, often becoming the focal point of entertainment. The allure of super-sized screens—not only ideal for movies but also for gaming, sports, and a myriad of entertainment activities. They immerse you fully in the action, providing the ultimate immersive experience.” Ms. Sunny added.

Experience the future of television with the World’s largest, TCL 115″ X955 Max QD-Mini LED TV, where every detail is crafted to perfection.

The launch event showcased the remarkable capabilities of the 115″ X955 Max QD-Mini LED TV, the world’s largest, providing viewers with a cinematic experience right in their living rooms. With a peak brightness of 5,000 nits (unit of measurement for brightness) and over 20,000+ local dimming zones, this TV offers precise lighting and impressive contrast, ensuring crisper and sharper visuals even on such a large scale. Equipped with QLED PRO, a 144 Hz VRR and an ONKYO 6.2.2 Hi-Fi system, the TV delivers exceptional image quality and pulse-pounding audio with an ultra-slim design.

Experience the pinnacle of home entertainment with TCL’s QD-Mini LED TVs, where cutting-edge technology meets unparalleled visual excellence. 

All QD-Mini LED TVs, C855, C755 and C655 PRO, boast dynamic HDR performance, with the TCL C855 Premium QD-Mini LED TV reaching up to 3500 nits. The TVs feature QLED PRO technology, enriching colours and providing vivid contrast from the brightest whites to the deepest blacks. The low reflection feature minimizes glare, ensuring an immersive viewing experience in any environment. Audiophiles can indulge in the premium home theater sound quality of the integrated ONKYO Hi-Fi audio system. Enhanced by the AiPQ PRO Processor and a 144Hz high refresh rate with VRR, these TVs deliver seamless, crisp visuals suitable for cinematic experiences and gaming adventures alike.

Home solutions to empower consumers to embrace and healthier and more convenient lifestyle.

TCL also presented a range of new products designed to enrich and simplify daily life. Updates were shared on the Air Conditioners line-up, which featured the innovative FreshIN 3.0 and BreezeIN, renowned for their sleek, minimalist design and easy-to-maintain build. Additionally, TCL introduced its latest Free built-in series for refrigerator and washing machine models, including the TCL C2110WDG and C67110WDG Front Load Wash & Dry, empowering consumers to embrace healthier and more convenient lifestyles.

About TCL Electronics

TCL Electronics (1070.HK) is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Visit the TCL website at https://www.tcl.com.