CES 2021 is well under way. But we are not talking about CES at this point. No, we are talking about the merging of giants.
Google is undoubtedly one of the most successful tech companies you will ever see in your lifetime, beside Amazon, Microsoft, and Apple. They started out in the Search Engine industry in the midst of the MSN and Yahoo! boom. They bloomed and grew to surpass two of their biggest competition at the time and now they are in everything. They are in applied sciences, corporate backend solutions, automotive, smartphones, computing, and even your homes.
They are also on your wrists with the guise of Android Wear. They do not make any watch hardware on their own though. They have always relied on their partners like Fossil, Motorola, OPPO, and even Vivo to design and create their own iteration of what an Android Wear watch should look like. This situation might change soon though.
As per Google’s Blog post alongside Fitbit’s one in their own blogs too, Fitbit is now a part of Google. As of the 14th of January 2021, Google and Fitbit finally concludes their deal. Google has officially acquired Fitbit.
As we mentioned also, Fitbit is also a giant. They are a giant in their field, the fitness tracker and smart wear field. They have revolutionised the smart wearable devices market in more ways than one.
They are, technically, the largest standalone smartwatch making company in the world currently. They have a more complete product range than any other smartwatch maker in the world right now too. They have simple fitness trackers that look like wristbands and can be easily hidden. They also have full on smartwatches now in their Fitbit Versa line-up. The Versa and Sense watches are clearly also a side effect of them acquiring Pebble a while ago.
Now though, they are a part of Google. What does this mean for you Fitbit users?
On the surface, Google says that this acquisition has always been more about hardware instead of software. They want Fitbit watches and wrist bands. They basically wanted to experiment making their own smart wearable in the future, like how they experimented with smartphone manufacturing when they acquired HTC years ago. They are still making their own hardware today with the Pixel line-up. They have an amazing line-up of Chromebooks too.
The only thing they have not been making on their own then, are smart watches and smart wearables. With Fitbit as part of Google, now they can. So, according to Google, it is not about software and data.
In terms of software though, Google has a thing or two to learn from Fitbit and vice versa. We at techENT love our Fitbit Versa devices because they are so simple to work with. Their interface is easy to understand and navigate it becomes second nature when you acclimatise with them.
We also think that the Fitbit line-up could use a little bit of Google’s magic touch. In that case, they will be easier to pair with Android smartphones, faster too, and probably even more intuitive to connect. We find that these are our biggest pain points using the Fitbit devices. Of course, there is the subject of software integration too. Currently Fitbit’s collected data does not sync to Google’s own fitness app. Maybe we might see a merging of the two apps. At the same time, we doubt we will see that integration happening too soon because Fitbit also has the premium subscription segment.
Google has ensured that they will not touch Fitbit’s data pool at this time. They also confirmed that Fitbit’s user data will not be used for Google Ads purposes at this time. From the blog posts from both sides too, it seems that Fitbit will continue business as usual at this time. Which also means that Fitbit devices will remain Fitbit devices for a little longer.
In Google’s blog post, Rick Osterloh’s statement also reads, “the combination of Fitbit’s leading technology, product expertise and health and wellness innovation with the best of Google’s AI, software and hardware will drive more competition in wearables and make the next generation of devices better and more affordable”. We are more excited about this than anything. It means that you can start expecting Google smartwatches soon. You might want to expect some changes in Fitbit’s software approach now too. We hope that it is for the better on both parties. You might even get an Android Wear update for your Fitbit Sense.
Still, we see this as a win-win situation. At this time anyway, the acquisition and merging of the two giants in their space may prove to be just what both companies needed for the uncertain times ahead. For us consumers, we only care about their upcoming devices, and we are expecting them to be miles better than what we have now. Google Watch anyone?
Source: Google Blog, Fitbit Blog
