In a surprising turn of events, Google has announced it will not be phasing out third-party cookies in its Chrome browser as previously planned. This decision comes after years of back-and-forth discussions and industry concerns about the potential impact on online advertising.
For those unfamiliar, third-party cookies are small data files placed on your browser by websites you visit. These cookies track your browsing activity across different sites, allowing advertisers to build profiles of your interests and target you with personalized ads. Privacy advocates have long criticized third-party cookies for being intrusive and a violation of user privacy.
In 2019, Google introduced its Privacy Sandbox initiative, aiming to develop alternative methods for interest-based advertising without compromising user privacy. Initially, Google planned to phase out third-party cookies entirely by 2022. This deadline was subsequently pushed back to late 2024 due to technical challenges and industry feedback.
The potential removal of third-party cookies caused significant anxiety within the advertising and publishing industries. Many businesses rely on these cookies for targeted advertising, a major source of revenue. Concerns were raised regarding the effectiveness of alternative methods proposed by Google and the potential for a decline in ad revenue for publishers.
Google’s decision to maintain third-party cookies signifies a shift in its approach. In a blog post on July 22nd, 2024, Anthony Chavez, vice president of Google’s Privacy Sandbox initiative, stated, “We are proposing an updated approach that elevates user choice.” While details remain scarce, this suggests Google will focus on user control over how their data is used for advertising purposes.
While Google’s reversal on third-party cookies provides some clarity for advertisers and publishers, questions remain. The specific features of the “updated approach” emphasizing user choice have yet to be unveiled. It’s unclear how this new approach will balance user privacy with the needs of the advertising industry. Additionally, it’s uncertain whether regulatory scrutiny from governments will impact this decision.
For now, users can expect to continue seeing targeted ads based on their browsing activity. However, it’s possible that Google will introduce new features in Chrome that allow users more control over how their data is used. This could potentially involve enhanced settings for managing cookies or opting out of personalized advertising entirely.
The debate surrounding third-party cookies has highlighted the ongoing tension between user privacy and targeted advertising. While Google’s decision provides a temporary reprieve, the search for a more privacy-focused approach to online advertising will likely continue. The development and adoption of robust alternatives to third-party cookies will be crucial for shaping the future of the online advertising landscape.
When you go out to buy a laptop, there is usually two options for you to pick from. You can either go with Windows laptops, which will open yourself up to a world of options. You can also go for the Mac option, which would simplify your options but at a higher cost. There is a third option though – Chrome OS.
At this point, we see many question marks on many people’s heads. “Why a Chrome OS?” you may ask. It is an odd choice in the sea of choices in the market, an unpopular one. But at the same time, we think it could be a sound and sensible one.
While the Chrome OS is regarded as the simplest of operating systems (OS), it is still a valid operating system you can choose when you buy a laptop for work. The education sector loves Chromebooks because they are rather cost effective and simplistic in nature. It is fuss free to work with, a perfect introduction into the world of computing.
Chrome OS is and can be so much more than just a laptop made for the school. It can be a rather simple way for organizations to manage their work devices. It is an inexpensive solution for enterprises looking to equip their employees for their digital transformation. They can be premium machines that fulfill all sorts of needs too, except for gaming.
So, we wondered; what is it like to live with a Chromebook? Is the Chromebook worthy to be a daily driver? Is the Chrome OS even the right platform to begin with when it comes to corporate use?
The Hardware
We are very lucky to get our hands on the Acer Chromebook Spin 713. Thanks to the support of Acer, we did not have to fuss over choosing the right Chromebook to work with. It is also the most premium Chromebook you can find in their line-up of Chromebooks.
The Acer Chromebook Spin 713 is nothing like a budget Chromebook made for the school. It still can take scrapes and bumps with MIL-STD810G certification. It is an MYR 3,799 convertible. It is also a rather powerful Chromebook.
It packs Intel’s 11th Generation Core i5-1135G7 processor, something you generally find on thin-and-light Windows notebooks. It has 8GB of RAM and 256GB in storage. Acer advised us against opening the guts of the notebook to replace or upgrade anything within the Chromebook in fear of bricking the unit, so we will comply with their requests for now.
It is a convertible, so it also comes with a glass protected touch display that measures in at 13.5-inch with 2,256 by 1,504 pixels on tap from the IPS panel. Yes, it is a 3:2 aspect ratio display, quite odd. The dual speakers leave a little more to be desired, but you can plug your headphones in with the AUX jack, or connect your Bluetooth enabled gear to the Chromebook.
Aside from the AUX jack, you have two USB Type-C ports, both Thunderbolt ports thanks to Intel. The Chromebook charges via USB Type-C too. There is another USB port beside a MicroSD card reader, a Type-A for convenience. There is also a full-sized HDMI port for extra versatility.
Setting up Chrome OS
Our focus isn’t too much on the Acer Chromebook Spin 713 though. This four-part editorial will focus on the Chrome OS. We will be working exclusively on the Chromebook for four continuous weeks. We still go back to our main Windows rigs for video editing. Everything else will be done on the Chromebook and Chrome OS though. In fact, this article is mostly typed and edited on the Chromebook itself.
While we are aware of Google Chrome OS, we are rather new to the interface. We expected some learning curve; there are some, though not as steep as we expected it to be. There are a few major differences in the interface that we will talk about in the coming weeks. Before we get into any of that, we must set up the Chrome OS first.
Its first boot leads us to a very familiar set-up screen. Obviously, you do not get a Windows style or Mac style set-up. It is even simpler than what we expected, to be fair. If you already have a Google Account in the first place, that is really all you need to get going. Within five minutes, we are ready to work with the Chromebook.
First Impressions – Picking Up the Clues
We see a familiar desktop home screen, a welcome at least coming from the Windows ecosystem. Except, we were a little disappointed when we found out that we cannot put anything on the home screen. You can only change the wallpaper of your home screen. We sort of expected a more Android like experience, especially with widgets. Sadly, it is what it is.
The icon on the interface is digitally enlarged to fit eh 13.5-inch display by default. The resizing is clearly a nod to optimising the touch interface for users. We changed the icon sizing to smallest the system allows us to, just because.
Touch Optimised, Simple, Clean
While it is a touch sensitive display, Android gesture controls do not work with Chrome OS, at least not when you are in laptop mode anyway. I must remind myself that I am not using an Android tablet here, just plain ol’ Chrome OS with no overlays. At the same time, you are going to get the same Chrome OS from any Chromebooks you pick up off the shelf. You get different specifications, sure, but they are essentially still the same interface with no extra bloatware.
Apps Matters
We were excited to look through Google Play Store for app downloads and were not too disappointed with it. Most apps made for the smartphone and tablet works. Some of them even allows you to pick between a smartphone or tablet interface, and even change the window size on the fly. The Chrome OS allows you to fully multitask in differently sized windows with the help of a mouse and keyboard.
Like Android, But Unlike Android
Very much like Android tablets, not all the apps that is made for the smartphone works or is available to download. Not all the Android apps that is available for the Chrome OS works flawlessly too, sadly.
The Chrome OS is naturally always on standby. That also means that, by default at least, you only need to unfold your Chromebook and Chrome OS is ready for you instantly.
While there is no special arrangement for the keyboard, there are a few subtle differences between the keyboard on a Chromebook and a Windows laptop. For one, there is no Caps Lock key on the Chrome OS. In its place is a large ‘start’ button to launch the ‘shelf’. There are no function row keys (F1-F12) to be found on the Chromebook either, you hardly ever need them anyway.
Chrome on Chrome OS
Plenty of the apps you may not find on the Google Play Store on the Chromebook can be used on the browser. Obviously, the apps need to have the browser variants of their apps to work. Some of the ‘apps’ on your Chromebook will still lead you to the webpage. Apps like YouTube, for example, can only be used on the web. We will talk about working with Microsoft 365 a bit more in the coming weeks.
This effectively means that two sorts of app store are at your disposal. You have the Google Play Store, which we have already talked about. Then there is the Google Chrome Web Store for you to install plugins on Chrome itself.
More On Part 2
We are also still exploring Chrome OS and still getting to know the system. In the coming parts we will also be talking about updating your Chrome OS and its development support in the future. A lot of things we have covered today are rather on the surface and introductory.
There are still plenty to explore on the Chrome OS. Phone Hub for example, has more to be explored. We have not even started on the stylus experience on the Chromebook.
Getting it up and running was not just simple, it was quick. We did not install everything we wanted nor did a deep search of what we wanted to install on the device, but there is plenty on offer with the device. We think that the plugins on Chrome browser could be a lot of help in making the Chromebook feels like a regular working PC. Gaming is one thing we look forward to talk about in the coming weeks.
Do comment below if there is anything specific that you want to find out about the Chromebook. Of course, comment if there is anything you would like us to do or try on the Chromebook. We will do our best to accommodate and try out everything you recommend and suggest to us.
When Google introduces the Chrome OS and the Chromebooks along with it, everyone was kind of thrilled. Finally, a new operating system (OS) that could take on the giants that are Microsoft’s Windows and Apple’s Mac OS, even Linux maybe. Sadly, it was not to be that way and the Chrome OS turned out to be something completely different.
The Chrome OS has grown into something completely different though. It has grown into a unique OS that proved popular amongst schools and students because of its simplicity. Because its interface mimics that off an Android smartphone as well, but for a bigger screen, navigation is much more intuitive as well.
The Chrome OS started out as a completely web-based OS which would require you to be constantly online to make it function. Google’s Play Store has added plenty of offline capabilities to Chrome OS and allow the Chromebook to be a productivity and learning powerhouse it is today. One of the best additions for productivity on the Chrome OS is Microsoft’s Office 365 apps like Microsoft Word, PowerPoint, and even Excel.
It looks like that might change soon though. Microsoft’s Office suite will be leaving the Google Play Store from the 18th of September 2021 onward. That also means that apps like outlook will not be supported on Chrome OS. Microsoft claims that the move of removing their apps from Google Play Store is a part of their effort to optimise the Microsoft experience on the Chrome OS and Chromebook.
You still can access Microsoft’s suite of apps online though. Outlook.com and Office.com will still be available via web and signing into Microsoft account should be a breeze. The only problem is that you must be constantly online for that though. At the same time, the web experience is different compared to the Android App version.
Alternatively, there are Google’s G Suite apps still available on Chrome OS. Of course, with the Chrome OS, the native Google Apps should feel a little more optimised and seamless with your Google account. At the same time, you have an offline experience with G Suite apps on Chromebooks.
Google I/O 2021 is happening right now. The three-day conference kicked off with a bang though. To put it bluntly, Google I/O 2021 kicked off with a two-hour keynote highlighting everything coming from Google in 2021. While two hours do sound like a lot of drag, the announcements do sound mighty interesting though.
Google Workspace for Everyone
Source: Google
They kick off with something that everyone is concerned about in the period of pandemic, working from home. For that Google has something called Google Workspace. Google Workspace has been one of the most popular and thriving services since the world has gone into isolation with the looming pandemic situation. In 2021, the suite is updated with something called Smart Canvas.
Smart Canvas is a collaborative workspace within Google Workspace built for project management and keeping track of a project with your team members. It is kind of like a private chat or conversation within the larger organisation, but much cleaner. You can create and share Google Docs, Sheets, and even Slides within the group and work on the files together in real time.
Workspace is also now integrated with Google Meet, Google Doc, Google Sheet, and Google Slides. That also means that you can have a meeting on Google Meet within Google Workspace, share your files across the chat, and even edit the files together with your team in the Meets room. It is all about making remote collaborative work as seamless and organised as possible. Google also said Google Workspace will be available for free later in the year.
More in Google Search
Source: Google
Google search can also bring contents or search results that comes from other parts of the world in different languages with the integration of Google Translate algorithm and Google Lens as well. On top of that, Google is improving their language understanding and processing algorithm that should benefit more than just Google Translate, Google Lens, and regular Google Search.
They developed something called Wavenet, to make Google Assistant sound more natural and more contextual. They put that together with something they call Multitask Unified Model (MUM). All these makes Google Search and Google Lens the most powerful search and item identification tool ever.
The technologies that got mashed together means that Google search is not just single words anymore. It could be a sentence, a photo, and even both. The results can turn to be more than just web suggestions too. The result can turn out to be top suggestions, a place, and even connect you to merchants to buy what you need. If you set up your Google wallet correctly with all your merchant memberships as well, Google can connect you directly to deals that might be tied to your memberships too. There is a bit more to that too with Google Chrome, where you can track back your shopping carts on various sites even after you close the page.
Cleverer Google Maps
Source: Google
Google Maps is technically the most popular navigation app in the world. But that does not mean the app is flawless. There is always room for improvements.
Eco and Safe Driving
For example, Google introduces an ‘Eco Mode’ into the app. That basically means Google will take you through the most fuel efficient and economical route to get you to where you want and need to be. It may not be necessarily the fastest though, just keep that in mind.
They also introduced ‘safer driving’ routes for Google Maps. Obviously, that is what we call it, not what Google calls it. The idea is to navigate you to routes that might avoid traffic with sudden braking points and overall a smoother, clearer ride. All these are obviously done with Google’s navigation algorithm, traffic analysis, and GPS data such as speed or acceleration that Google Maps itself can see and work with in real-time.
Better Live View
Source: Google
They have expanded on Live View too in this case. Google Maps Live View does not just include navigation data in Augmented Reality anymore. It now shows you street names so that you can navigate better. It also now includes points of interest, landmarks, and you can pull up information regarding a place including its reviews directly from Maps app itself. Google Maps is also introducing Live View indoors now. It starts with the major train stations and airport in Zurich for now. The feature will be introduced to Tokyo also next month.
More Details
If you are getting yourself around by driving though, Google Maps is also a lot more detailed. Major intersections with road crossings and traffic lights will now show on maps so that you are better prepared. With Google’s understanding on your behaviour, your routine, and your usual routes, Google can also highlight relevant information, landmarks, or points of interest for you. A breakfast takeaway for example, on a Monday morning drive to work.
On top of all of that, Google Maps can now be a tool to help you plan your day not just on the road. Google Maps can track or predict how busy and packed an area will be at certain times just so you do not have to squeeze into the area at that time. You could plan to go another day for example, or just not go at all if it is not important. This is important in this day and age where social distancing is a recommended practice.
LaMDA
Source: Google
LaMDA is meant to be a conversational Artificial Intelligence (AI). Google says they have been using and testing it internally and it is powered by everything great about Google’s search engine and linguistic programming. In its demo, it sounds like an amazing piece of tech that could keep you having conversations with it from day to night.
It is programmed to know everything there is to know about our current world and situation. But it is not built to answer you with data necessarily. It is built to have natural conversations about the weather in general terms like “you might want to bring an umbrella in the afternoon”, rather than “there is a 78% chance of a light rain at 2.00 p.m.”.
While the answers that we saw from the demo does sound a little metallic and robotic at times, we cannot wait for LaMDA to be introduced into things like Workspace, YouTube, or even Google Maps. It is like having your own version of Iron Man’s JARVIS in your smartphone, or PC, or whatever you fancy.
More Organised Google Photos
Source: Google
Google Photos is a little bit more than just your photo gallery now though. It is now something you can use to create photo collages, to understand yourself better, and sort of your memory bank. Google’s image recognition recognises your photo patterns and puts all of them together to tell you that you tend to take photos of a certain context or a certain look. It tells you that you might be attracted to a certain sort of colour for example.
With Machine Learning (ML) as well, Google Photos can stitch multiple similar photos taken in succession to create a moving photo or video for you, even if there are gaps. Organisation and searching for your photos are even more intuitive too when you can find photos associated to certain celebrations for example.
Android 12 and Wear OS
Source: Google
Trust us when we say Android 12 is a huge overhaul of the Android OS. There is nearly no difference in terms of function, to be fair. Most of the changes are in the way things look and gets organised, and even customised. They call all this Material You design.
In terms of looks, things are a lot more intuitive, most organised, bigger, and a lot less cluttered. You get more control in how your User Interface (UI) looks in total as well. There are supposedly about 22% faster animation, they say.
You get more control over your own security and even privacy, and they are easier to access and understand with Privacy Dashboard. With the new UI as well, IoT controls are more front and center than before. There is a new improved remote app for your Android TV too.
Wear OS is getting a fresh lease of life too, thankfully. They want to make Wear OS a major smartwatch platform competitor to Apple’s WatchOS. To do that they managed to strike a partnership with their long-time partner, Samsung to bring Tizen and Wear OS together to make a more robust wearable operating system (OS) for everyone to use. Fitbit will also be introducing their own Wear OS later in the year and lend their expertise and know how in health and fitness into the upcoming Wear OS.
Your Safety, Privacy, and Protection Matters
Source: Google
Google has also improved their Google Password Manager. While the app still functions the same as before, you can now transfer password information from older devices. That also means that your passwords can be stored on-device instead of on-cloud. With Android’s on-device encryption nature, saving your managed passwords on your device could be a more secure option. With compromise alerts, you know when your accounts are accessed, and you can easily change passwords for whatever you have quickly via Password Manager.
Privacy Core
Google also introduced something called their Privacy Core. It is Google’s effort in giving control over information shared with Google back to its users. Supposedly as well, thanks to Privacy Core, you Live Caption sessions or translations will not be shared back to Google.
But security and privacy are more than that as well. It spreads to your search history, and even browsing history. Google is including an option now to delete ‘recent history’ on your Google Chrome.
Even in Google Maps, you can tell the app to not track your location history just so that the app does not collect your location data. You can allow Google Maps to track you accurately, or just give Google access to your approximate location now, in different apps. Not allowing Maps to track your data and build a history data also means that you are not going to get recommendations or suggestions from Google though. A worthy trade off, we think, for more privacy.
Better Health, Better Quality of Life
Source: Google
Since Google’s expansion and changing their own corporate name to Alphabet, they have been hugely involved in medical research. One of the places they have been pushing on is in the field of Mammograms. Google’s AI push into the platform means that screening for breast cancer is more accurate than ever. Their AI also helps doctors in understanding Mammograms and the severity in the diagnosis helping the health institutes prioritise different cases.
That is not all though. Dermatology is one huge field that could be expanded even using your own devices. Because this field has more to do with skin conditions, Google Lens can be an early diagnosis tool. You can take a photo of your skin conditions and Google can possibly identify what you have to a certain degree. Of course, nothing replaces a doctor in matters of treatments and full diagnosis, so Google can direct you towards a dermatologist near you via your browser. This feature will be available in the EU region by the end of the year 2021.
Project Starline
Source: Google
Speaking of health, we cannot ignore the current pandemic situation. We are all recommended to stay at home as much as possible and avoid as much human interaction as possible. The COVID-19 pandemic, while has brought humanity together more than ever, ironically has isolated us even more too.
Project Starline is a video chat tool that uses multiple cameras to create a 3D image model and project that 3D image to another part of the world. While that means that the file packages from that implementation are so bug that our regular internet speeds will not be able to cope, Google is working to compress the image files to a more sensible package size so that the images can be transferred using our regular internet connection.
The function of that is to implement a 3D video chat experience. While regular video chat today has progressed further than before, nothing replaces a physical presence and interaction. The idea with 3D projection calls looks to bridge that gap a little. Although you cannot touch the person still, having a 3D representation of a person is as close as you can get in having a physical presence in today’s world.
Google I/O 2021
Source: Google
To wrap up, Google announced that they are committing to shift their entire operation to carbon free energy sources by 2030. While Google has been proud of operating entirely on renewable energy, they are taking the first steps in relying on clean energy that does not leave any footprints. The commitment has led them to invest into Geothermal energy currently.
As promised by Google, the Google I/O 2021 is the largest ever. It is not just based on attendance though. It is also about the number of things that Google is introducing for 2021. It is also about Google’s commitments for the future, and we are excited, especially for Wear OS. For more information on what happened in Google I/O, you can check out Google’s Blog.
As a Google user, using Google Chrome in incognito Mode has become something of a habit especially when we don’t want people to trace our browsing behaviour. However, have you ever thought that certain authorities might be able to trace your activities on social media or the internet, even with incognito?
Recently, Google has come under fire for an issue with their Google Chrome incognito mode that consists of misleading and deceitful behavior. A group of users in California voiced out that they realized that Google Chrome’s Incognito mode does not do a good job in preventing and safeguarding the activities of the user. This has created a contradiction of the purpose of incognito mode, which is privacy. Therefore, this group of users from California filed a lawsuit against Google.
Koh, a US District Judge in San Jose who is presiding over the case also questions what data is being collected and why is Google collecting user data and activities in a way that big data companies can sell to advertisers or others.
Google’s lawyer is trying to dismiss the issue by saying that Google did follow the terms and regulations in protecting user’s data. Additionally, the plaintiff said that it is just another tactic for Google to observe and collect user data.
Google claims that it is very hard for a user to prevent Google from collecting their data, and users should assume that their internet and social media activities are often traced by someone else. Even though Google claims that there will be no record of what you are working on while using incognito mode but they will still be able to access your activities. From a different perspective, users might think that Google’s access is a way to protect their users from bugs and other dangers from websites.
As a Google user or online consumer, you have to understand that no matter what, tracing your activities on the internet is not all that difficult. Hence, users must always be aware of the security risks of each channel they are using to prevent leaking personal data.
