Tag Archives: GAM

PR Newswire

LIGHTSPEED STUDIOS Partners with AI Singapore to Offer Advanced Text-to-Speech Service for Gamers in Southeast Asia

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LIGHTSPEED Singapore will be the key driver of the project and the broader AI-generated content (AIGC) capabilities building for LIGHTSPEED STUDIOS moving forward.

SINGAPORE, July 6, 2023 /PRNewswire/ — Today, LIGHTSPEED STUDIOS, a leading global game developer, has announced a collaboration with AI Singapore (AISG) under its flagship 100 Experiments (100E) programme. Being the key driver of the regional initiative, LIGHTSPEED Singapore is officially introduced as the Asia-Pacific Regional Hub of LIGHTSPEED STUDIOS, marking a significant milestone in the studios’ ongoing endeavors to broaden its global presence. In a stride towards pioneering innovative game science, this collaboration aims to develop an artificial intelligence (AI) service that will enhance and optimize the gaming experience for players in Southeast Asia.    

Loyo Lu, Head of Tech Center, LIGHTSPEED STUDIOS (right) sealing the 100 Experiments partnership with Laurence Liew, Director, AI Innovation, AI Singapore (left)
Loyo Lu, Head of Tech Center, LIGHTSPEED STUDIOS (right) sealing the 100 Experiments partnership with Laurence Liew, Director, AI Innovation, AI Singapore (left)

As part of LIGHTSPEED STUDIOS’ greater prospect in developing AI-generated content (AIGC) capabilities for global gaming communities, this collaboration specifically features a Text-to-Speech (TTS) system building project, enabling Bahasa Melayu-speaking gamers to immerse themselves in the captivating world of LIGHTSPEED STUDIOS’ games using their native language. For this project, LIGHTSPEED Singapore is set to leverage its team of AI experts, data scientists, IT specialists, and site reliability engineers who will work in close collaboration with AISG’s engineering team to develop and deploy an AI minimum viable model. The AISG team is staffed by full-time AI, data and platform engineers as well as apprentices from the AI Apprenticeship Programme (AIAP).

This project also serves as a crucial element in LIGHTSPEED STUDIOS’ drive to strengthen the research and development capabilities of its regional hub based in Singapore. It reinforces the company’s commitment to fortifying its gaming content ecosystem through the continuous deployment of cutting-edge technologies. By leveraging these advancements, LIGHTSPEED STUDIOS aims to boost its operation capabilities in regional and local markets as well as fostering synergy across the globe.

“With the announcement of the partnership with AISG as a start, we are excited to unfold more possibilities as we grow our R&D team here in Singapore, ” stated Loyo Lu, Head of Tech Center, LIGHTSPEED STUDIOS. ” Looking ahead, we are determined to maintain this positive momentum and gradually building up our multi-faceted capabilities to unveil next generation experiences for gamers in Asia-Pacific and beyond.” 

LIGHTSPEED Singapore is currently establishing a team of outstanding local and global talents in game development, technical art, project operations, marketing, compliance, and more, aiming to fulfill both operational needs, such as coordinating global R&D pipeline as well as exploring emerging technologies like AI, augmented reality (AR), virtual reality (VR), and cloud gaming.

“AISG’s 100E collaboration with LIGHTSPEED STUDIOS will utilize state-of-the-art Generative AI methods to enhance TTS service for local and regional Melayu speakers. In addition, up to 6 Singaporean AI engineers may be trained via the AI Apprenticeship Programme (AIAP) through this project,” said Laurence Liew, Director, AI Innovation, AI Singapore.

About LIGHTSPEED STUDIOS

LIGHTSPEED STUDIOS is a leading global game developer with teams across China, United States, Singapore, Canada, United Kingdom, France, Japan, South Korea, New Zealand, and United Arab Emirates. LIGHTSPEED STUDIOS has created over 50 games across multiple platforms and genres for over 4 billion registered users. It is the co-developer of worldwide hit PUBG MOBILE (co-developed with KRAFTON, Inc.) LIGHTSPEED STUDIOS is made up of passionate players who advance the art & science of game development through great stories, great gameplay, and advanced technology. We are focused on bringing next generation experiences to gamers who want to enjoy them anywhere, anytime, across multiple genres and devices. More information about LIGHTSPEED STUDIOS please visit www.lightspeed-studios.com, and follow us on Twitter, Facebook and YouTube.

About AI Singapore (AISG)

AI Singapore (AISG) is a national programme launched by the National Research Foundation (NRF) to catalyse, synergise and boost Singapore’s artificial intelligence (AI) capabilities to power our future, digital economy.

AISG will bring together all Singapore-based research institutions and the vibrant ecosystem of AI start-ups and companies developing AI products, to perform use-inspired research, grow the knowledge, create the tools, and develop the talent to power Singapore’s AI efforts.

AISG is driven by a government-wide partnership comprising NRF, Smart Nation and Digital Government Office (SNDGO), Infocomm Media Development Authority (IMDA), Economic Development Board (EDB), Enterprise Singapore (ESG), amongst others.

For more information on AISG and its programmes, please visit:  www.aisingapore.org

PR Newswire

Make A Splash (Doo Doo Doo Doo Doo Doo) With Baby Shark: Sing & Swim Party Launching on Consoles and PC Later This Year

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From the most viewed YouTube video in history ‘Baby Shark’, comes its first standalone PC and console rhythmic adventure video game for the whole family to enjoy

Click HERE for Images and HERE for Trailer

SEOUL, South Korea, June 27, 2023 /PRNewswire/ — The Pinkfong Company, the global entertainment company behind the cultural phenomenon Baby Shark, partners with Outright Games, the leading global publisher of family-friendly interactive entertainment, to launch Baby Shark’s first standalone PC and console game, ‘Baby Shark: Sing & Swim Party’. With the most viewed video on YouTube and RIAA Diamond certification (11x Platinum), this record-setting sensation is being brought to life with an all-new rhythmic adventure game. Baby Shark: Sing & Swim Party launches 15th September 2023 for PlayStation 4®, PlayStation 5®, Nintendo Switch™, Xbox One, Xbox X|S, and Steam.

The Pinkfong Company partners with Outright Games to launch Baby Shark’s first standalone console and PC game, ‘Baby Shark: Sing & Swim Party’.
The Pinkfong Company partners with Outright Games to launch Baby Shark’s first standalone console and PC game, ‘Baby Shark: Sing & Swim Party’.

Baby Shark: Sing & Swim Party is a cooperative rhythmic adventure where players will be fully immersed in the vibrant Baby Shark universe with one goal: to sing and have fun with friends and family. Players will swim across oceans as either Baby Shark, Mommy Shark, Daddy Shark, Grandma Shark, or Grandpa Shark to unlock the story of family and friendship as they complete each level. Players can swim solo or team up with up to 3 family members and friends in 4-player local co-op mode. Fans will get to enjoy 30 songs including catchy classics such as ‘Baby Shark’, ‘Disco Sharks’, and ‘Shark Dance Party’ on their oceanic adventure.

The story unfolds in the unique style of following the Shark Family as they take a vacation across the ocean to the Fin-Tastic Festival, the biggest music contest in the whole ocean. Baby Shark: Sing & Swim Party allows players to explore 7 recognizable locations from the fan-favorite Baby Shark videos such as the stunning Tropical Bay, the vast Ocean City, and the dark Kingdom of the Deep, to get to the festival. The game features Rhythm or Runner Mode where players have to stay on the beat and complete levels to collect cards and stickers. For extra fun, the five playable characters from the Shark Family are customizable with unlockable costumes and skins to collect in-game.

The game has been created with all family members in mind, and designed to be accessible and educational for even the youngest Baby Shark fans. As they travel across the ocean, young gamers, between 3-6 years old, will also be helped to develop their psychomotor skills through rhythmic gameplay and a gradual difficulty curve. To help young players who are learning to read, the game developers have incorporated a full game voice-over for all dialogue, location names, and instructions. The game features festivals and holidays from around the globe such as Día de los Santos as well as music from many genres like orchestral music, reggaeton, and rock. Short levels and easy repetition mechanics position Baby Shark: Sing & Swim Party as the perfect introductory game for young gamers to learn how to play.

Pinkfong’s Baby Shark has been captivating fans around the world since it first broke the internet in 2015. After taking the world by storm, Baby Shark has expanded its universe with an animated TV series, podcasts, live shows, merchandise, and even a full-length feature film in development for the 2023 holiday season. With the upcoming Baby Shark: Sing & Swim Party, fans can look forward to another extraordinary chapter in Baby Shark’s legacy of fostering imagination, creativity, and love for music in the hearts of families everywhere.

Bin Jeong, CEO of Pinkfong USA, said, “We are thrilled to announce our collaboration with Outright Games to bring Baby Shark’s fun and exciting songs and dance moves to the world of console and PC gaming. We can’t wait for fans of all ages to create unforgettable memories with their friends and families as they enjoy the game together.”

Beth Goss, CEO of Outright Games, says: “We are delighted to be working with Pinkfong on their first ‘Baby Shark’ console game and our first project together as licensing partners. Games provide a dynamic entertainment experience and help shape meaningful audio, visual and haptic interactions. Baby Shark: Sing & Swim Party will create a brand new way for fans to interact with the IP.”

Baby Shark: Sing & Swim Party will launch internationally on 15th September 2023 on PlayStation 4®, PlayStation 5®, Nintendo Switch™, Xbox One, Xbox X|S, and Steam. The game will be available in 26 languages.

About The Pinkfong Company

The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages. For more information, please visit the website or follow the company on LinkedIn.

About Outright Games: 

Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title, there will be fun for all the family to enjoy.

For more information please visit: www.outrightgames.com 

Find out more:
Website: Outright Games
Twitter: @Outright_Games
Facebook: Outright Games Ltd
Instagram: Outright_games 

About Reco Technology

Recotechnology is a company founded by professionals from the entertainment and media sector with a long experience in the field of video games. Since its incorporation in 2012 it has developed multiple games for the different platforms of Sony, Microsoft, Nintendo, PC/Steam, Android, IOS… being official developer and publisher of all of them. From our origin we seek to develop new and high quality games and IPs for all types of audiences.

www.recotech.es

Contact
Communications Team at The Pinkfong Company
communication@pinkfong.com  

PR Newswire

STRATEGIC PARTNERSHIP BETWEEN OMG AND NIP; ANNOUNCEMENT OF FIRST EVER ESPORTS CONVENTION IN ASIA

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SINGAPORE, June 23, 2023 /PRNewswire/ — Oceanus Media Global (OMG) and Ninjas in Pyjamas (NIP) are thrilled to announce the signing of a momentous Memorandum of Understanding (MOU), marking the commencement of a partnership that seeks to break new grounds in the media and gaming industries.

This MOU represents a commitment to cooperation and mutual goals between OMG, a creative media tech agency that is breaking new grounds in the immersive media world, and Ninjas in Pyjamas, a renowned esports organization known for its dominant presence in the competitive gaming landscape. With the best of both worlds colliding, today’s MOU signifies a shared vision and a commitment to working together in pursuit of common objectives.

Present at the MOU Signing Ceremony today were Mr Nick GC Tan, CEO from Oceanus Media Global, Mr Peter Koh, PBM, Group Chief Executive Officer of Oceanus Group and Chairman of Oceanus Media Global, Mr Johnny Chiam, Head of Business Development from Oceanus Media Global, Mr Sun Liwei, President of eStar Pro, Mr Zhang Lei, Senior Vice President of NIP Group, and Mr Jonas Gunderson, COO of NIP Group.

MOU signing between Oceanus Media Global (OMG) and Ninjas in Pyjamas (NIP)
MOU signing between Oceanus Media Global (OMG) and Ninjas in Pyjamas (NIP)

(from left to right: Mr Johnny Chiam, Mr Peter Koh, PBM, Mr Nick GC Tan, Mr Sun Liwei, Mr Zhang Lei, Mr Jonas Gunderson)
(from left to right: Mr Johnny Chiam, Mr Peter Koh, PBM, Mr Nick GC Tan, Mr Sun Liwei, Mr Zhang Lei, Mr Jonas Gunderson)

The signing of the MOU cements the shared commitment of OMG and NIP to drive innovation, foster esports culture, and deliver unparalleled experiences to gamers and fans across the globe. Through this partnership, both organizations will be able to harness their extensive networks, resources, and industry insights to fuel the growth and advancement of esports on a global scale.

As part of this collaboration, both organizations are excited to unveil the first ever Immersive Esports Asia Convention (IEAC), an event set to revolutionize the esports experience for enthusiasts worldwide.

IEAC is set to be a momentous, groundbreaking event that seeks to unite developers, brands, players and fans across the world, all the while celebrating the feats of traditional esports tournaments in a familiar format. This exceptional convention will feature an array of engaging activities, including community tournaments, interactive gaming showcases, industry exhibitions, celebrity appearances, product launches, and many more. IEAC aims to serve as the ultimate destination for esports enthusiasts, professionals, and industry stakeholders, fostering a vibrant community and pushing the boundaries of what is possible in competitive gaming.

“We are beyond thrilled to announce our partnership with NIP and the unveiling of the Immersive Esports Asia Convention,” said Nick GC Tan, CEO of Oceanus Media Global. “This collaboration signifies a pivotal moment in our industry, as we unite to provide an unparalleled platform for gamers, industry leaders, and enthusiasts to come together and celebrate the dynamic world of esports.”

“We are excited to enter into this strategic partnership with Oceanus Media Global and to unveil something that we have been working on for a long while now: the IEAC,” stated Sun Liwei, President of Ninjas in Pyjamas. “Together, we aim to elevate the esports ecosystem and deliver unforgettable experiences to our fans. IEAC will exemplify the passion and dedication – fueled by the rich history of esports – that drives the gaming community. We cannot wait to showcase what we have in store.”

Further details regarding the IEAC, including dates, location, and ticket availability, will be revealed in the upcoming months. Stay tuned for more updates on this hallmark event. 

For more information, please contact Oceanus Media Global:

Gina Pang                                                                                                   
gina@oceanusmedia.global                                                 

About Oceanus Media Global: 
As the first of its kind in the region, Oceanus Media Global, a subsidiary of Oceanus Group, is a creative media tech company that represents a new multi-disciplinary intersection point in the industry. It seeks to expand the art of brand storytelling, by changing how the world tells stories by uniting design, technology and narrative.

Its portfolio of Futurealistic Experiences covers a wide range of domains, from extended reality productions to integrated brand marketing and metaverse solutions. For more information, please visit https://oceanusmedia.global/.

About Ninjas in Pyjamas:
Ninjas in Pyjamas (NIP) is an internationally acclaimed esports organization that has left a memorable mark on the competitive gaming landscape. With a history spanning over two decades, NIP has achieved remarkable success across multiple gaming titles, including Counter-Strike: Global Offensive (CS:GO), Dota 2, League of Legends, and more.

The organization has garnered numerous championship titles, securing its place as one of the most successful esports teams in history. NIP’s success stems not only from their exceptional gameplay but also from their commitment to nurturing talent and building a strong foundation for esports growth.

As pioneers in the industry, NIP played a pivotal role in shaping the esports ecosystem that we know today. They have been at the forefront of innovation, embracing new technologies, and pushing the boundaries of what is possible within competitive gaming. The organization strives to inspire the next generation of gamers through hosting events, workshops, and initiatives that promote inclusivity and diversity within the gaming industry.

PR Newswire

“Bleach: Brave Souls” × Burn the Witch Collaboration Event Round 4 Begins

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TOKYO, April 28, 2023 /PRNewswire/ — KLab Inc., a leader in online mobile games, announced that its hit 3D action game Bleach: Brave Souls, currently available on smartphones, PC, and PlayStation 4, will hold a collaboration event featuring Burn the Witch characters starting Sunday, April 30, 2023.

Bleach: Brave Souls will hold a collaboration event featuring Burn the Witch characters starting Sunday, April 30, 2023. In round 4 of this campaign, players can enjoy special Summons featuring characters wearing outfits with Japanese parasols from the London-based “Burn the Witch”, event quests following an original Brave Souls story relating to the outfits, and more.
Bleach: Brave Souls will hold a collaboration event featuring Burn the Witch characters starting Sunday, April 30, 2023. In round 4 of this campaign, players can enjoy special Summons featuring characters wearing outfits with Japanese parasols from the London-based “Burn the Witch”, event quests following an original Brave Souls story relating to the outfits, and more.

See the original press release (https://www.klab.com/en/press/) for more information.

In round 4 of this campaign, players can enjoy special Summons featuring characters wearing outfits with Japanese parasols from the London-based “Burn the Witch”, event quests following an original Brave Souls story relating to the outfits, and more.

Check out the fourth collaboration between Bleach: Brave Souls and the latest series Burn the Witch by Tite Kubo, the creator of Bleach.

In addition, a BTW Collaboration RT Campaign will be held from Sunday, April 30 where 400 participants can win amazing prizes such as a PlayStation 5, an autograph of a voice actor featured in Burn the Witch, and more.

Burn the Witch Collaboration Summons: Japanese Parasol: Chic:
https://youtu.be/RxLuy8BwzeM

BTW Collab RT Campaign, Win Amazing Prizes Such as a PlayStation 5, an Autograph of a Voice Actor Featured in Burn the Witch, and More

To celebrate this Brave Souls and Burn the Witch collaboration, a BTW Collab RT Campaign will be held from Sunday, April 30.

How to Enter

  1. Follow the Bleach: Brave Souls official Twitter account (@Bleachbrs_en)
  2. Retweet the specified tweet from the official Twitter account

Overview of Bleach: Brave Souls

Download here

App Store: https://itunes.apple.com/app/id1003168863
Google Play: https://play.google.com/store/apps/details?id=com.klab.bleach
Steam: https://store.steampowered.com/app/1201240/BLEACH_Brave_Souls
PlayStation Store: https://store.playstation.com/concept/10002097

Source: KLab Inc.

PR Newswire

HUYA Inc. to Report First Quarter 2023 Financial Results on Tuesday, May 16, 2023

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-Earnings Call Scheduled for 8:00 a.m. ET on May 16, 2023-

GUANGZHOU, China, April 27, 2023  /PRNewswire/ – HUYA Inc. (“Huya” or the “Company”) (NYSE: HUYA), a leading game live streaming platform in China, today announced that it will report its first quarter 2023 unaudited financial results on Tuesday, May 16, 2023, before the open of U.S. markets.

The Company’s management will host an earnings conference call at 8:00 a.m. U.S. Eastern Time on May 16, 2023 (8:00 p.m. Beijing/Hong Kong time on May 16, 2023).

For participants who wish to join the call, please complete online registration using the link provided below 20 minutes prior to the scheduled call start time. Upon registration, participants will receive the conference call access information, including dial-in numbers, a personal PIN and an e-mail with detailed instructions to join the conference call.

Participant Online Registration: https://register.vevent.com/register/BIe82fc192cd4a4b74b622d88c3abadcea 

Once complete the registration, please dial-in at least 10 minutes before the scheduled start time of the earnings call and enter the personal PIN as instructed to connect to the call.

A live webcast of the earnings call will be accessible at https://ir.huya.com and a replay of the webcast will be available following the session.

About HUYA Inc.

HUYA Inc. is a leading game live streaming platform in China with a large and active game live streaming community. The Company cooperates with e-sports event organizers, as well as major game developers and publishers, and has developed e-sports live streaming as one of the most popular content genres on its platform. The Company has created an engaged, interactive and immersive community for game enthusiasts of China’s young generation. Building on its success in game live streaming, Huya has also extended its content to other entertainment content genres. Huya’s open platform also functions as a marketplace for broadcasters and talent agencies to congregate and closely collaborate with the Company.

For more information, please visit: https://ir.huya.com.

For investor and media inquiries, please contact:

In China:

HUYA Inc.
Investor Relations
Tel: +86-20-2290-7829
E-mail: ir@huya.com

The Piacente Group, Inc.
Jenny Cai
Tel: +86-10-6508-0677
E-mail: huya@tpg-ir.com

In the United States:

The Piacente Group, Inc.
Brandi Piacente
Tel: +1-212-481-2050
E-mail: huya@tpg-ir.com

Source: HUYA Inc.

PR Newswire

Infinix Launches HOT 30 Series in Collaboration with Free Fire to Showcase an Enhanced Gaming Experience

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SHANGHAI, March 31, 2023 /PRNewswire/ — Infinix today launches the HOT 30 series worldwide, consisting of the HOT 30 and HOT 30i models. The series has undergone significant upgrades to its processor, screen, fast charging, and video features. In collaboration with Free Fire, one of the most downloaded mobile games worldwide, Infinix has customized the series for an immersive gaming experience, enhancing both software and hardware dimensions.

In Collaboration with Free Fire
In Collaboration with Free Fire

The partnership between Infinix and Free Fire further enhances gaming entertainment through joint tuning and delivers a thrilling and competitive gaming experience to a young and fashionable audience. To promote the spirit of “BOOYAH NOW”, both parties will hold several activities, including a TikTok challenge that will encourage users to share their in-game highlights and stimulate creativity.­

“Infinix understands the needs of the younger generation and prioritizes the combination of product performance with in-depth game entertainment in its HOT series, which resonates with young consumers globally. This aligns well with Free Fire’s global pool of players. The partnership between Infinix and Free Fire goes beyond product innovation to cultivate an entertainment lifestyle for young people. Together, they aim to establish deeper connections with young people worldwide through innovative products and creative co-branding activities, encouraging them to ‘play together’ and experience the joy of competition brought by the new HOT 30 series.” – Eric Zheng, HOT Series Product Director at Infinix.

Taking Mobile Gaming to the Next Level

The HOT 30 is designed to provide an immersive gaming experience, powered by the MediaTek Helio G88 eight-core processor. With two strong ARM Cortex A75 cores and a maximum frequency of 2.0GHz, it ensures smooth gameplay. In addition, Infinix’s self-developed memory expansion technology can double memory efficiency from 8GB to 16GB, enabling quick game startup and multitasking. The 6.78-inch screen boasts a 90Hz refresh rate, 270Hz touch sampling rate, and DRE dark area enhancement technology. It also has a maximum brightness of 600nit, allowing users to play in outdoor sunlight with a clear view of the screen.

Infinix’s collaboration with Free Fire showcases the enhanced technology of the HOT 30, which adds intelligent sensing load scenarios and phased matching cooling strategies to stabilize the game under high image quality and high frame rate conditions. The Co-branded HOT 30 has also undergone exclusive customization, including wallpapers, icon widgets and sound effects to enhance user experience. Additionally, the phone features a unique AR self-portrait playing method using the rear and front camera, allowing users to create interesting self-portraits with Free Fire game characters for more fun.

HOT 30 Customized Gift Box
HOT 30 Customized Gift Box

Infinix and Free Fire’s partnership goes beyond the phone’s system, extending to unique customized packages that offer additional benefits to gamers, such as customized phone cases, card pins, hats, and stickers. The HOT 30 features a thin and light design with a glass-like texture which is smooth to the touch. It also has 33W super fast charging and a 5000mAh battery for long battery life, a 50-megapixel camera with enhanced night scene effect, and DTS dual speakers for surround dynamic sound.

The Infinix X Free Fire Creative Activities

Free Fire is a highly popular tactical and competitive mobile battle royale game that has been in operation since 2017. The title continues to be one of the top ranking games globally. The partnership between Infinix and Free Fire marks a new stage of development, with plans for joint marketing activities, including a TikTok Challenge where players can upload their game highlights and stand to win mobile phone prizes. Infinix and Free Fire will also hold a Co-Lab theme collection activity, inviting users to create wallpapers for the HOT 30. More details on activities will be shared on the official Infinix social media channels.

The HOT 30 series falls within a very competitive price range that allows young people around the world to experience a high-quality and inexpensive gaming phone. It delivers a bright high-definition game screen and fast charging, making it a great option for mobile gamers.

Availability

More details on availability and pricing will be shared on Infinix regional websites and social media channels.
For more details visit: http://www.infinixmobility.com/

About Infinix:

Infinix Mobility is a rapidly emerging technology brand that designs, manufactures and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013. Targeting today’s youth with first in class technology, Infinix creates trendy, powerful and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want.
For more information, please visit: http://www.infinixmobility.com/

About Garena:

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie. 
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

PR Newswire

AI NPCs are the future of gaming: Parametrix.ai leads the way with its revolutionary GAEA system

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“Advanced AI NPCs will bring more diverse storylines, providing players with an immersive and unpredictable game experience-just like Westworld.”

SHENZHEN, China, March 24, 2023 /PRNewswire/ — This is a report from PingWest:

The impressive performance of ChatGPT, made possible by the power of generative AI, has ignited a surge of enthusiasm for this cutting-edge technology among people worldwide. A generative AI-led revolution is on the way, as it has shown the potential for machines to create human-like content and engage in more natural and intuitive interactions with humans.

For the video game industry, which already involves a lot of AI work, the transformation will be even more profound. “There hasn’t been a technology this revolutionary for gaming since real-time 3D,” A16Z wrote in its blog post.

According to the renowned venture capital firm, many startups are exploring the potential of generative AI to create believable characters that gamers can interact with. NPCs, or non-player characters, are particularly crucial in creating immersion in video games. As exemplified by the popular sci-fi TV series Westworld, NPCs with human-like appearances and advanced interactive abilities can help create a feeling of being in a real-world environment for players.

A recent video clip of NPCs acting and interacting autonomously in a virtual ancient city in China has sparked a lot of interest in the gaming community as it demonstrates a technology that is closer to creating a Westworld-like game.

The demo video titled “Living Chang’an City” features hundreds of NPCs, including dancers, street vendors, pedestrians, and more, who move, communicate, and make decisions independently. These NPCs are endowed with different personalities and characteristics, allowing them to establish diverse social relationships on their own.

What gives these NPCs a higher level of autonomy in the virtual world? This should be credited to GAEA, a massive data-driven system developed by Parametrix.ai, a Shenzhen-headquartered AI company. GAEA enables the NPCs to learn, adapt, and exhibit human-like behavior, making them more lifelike and interactive.

Founded in 2019 by Kakar Liu, the former general manager of Tencent’s AI Lab, Parametrix.ai has more than 200 employees, of which 90% are R&D personnel. Among its investors are Sequoia China, Hillhouse Capital, 5Y Capital, and Gaorong Capital.

“There are two key elements to making NPCs more human-like, that is, various kinds of behaviors and natural language communication capabilities,” Parametrix.ai told PingWest. That’s where GAEA comes in, combining the company’s sophisticated AI BOT technology with Large Language Models (LLMs) to bring an enhanced AI NPC solution to game developers.

In order to create more behaviors for NPCs, GAEA builds two interrelated subsystems. The first is the Environment, which is composed of a Commonsense Textual Environment and a Physical Environment, responsible for interacting with NPCs and collecting feedback. What sets this system apart is its ability to change and adapt under the influence of NPC behavior and vice versa.

Then there is the Soul Module, which is made up of a Memory segment and a Policy Network segment. The Memory segment is in charge of modeling the intrinsic motivation of the system and storing information about events experienced by individual NPCs. The Policy Network segment, on the other hand, is responsible for making actions based on information gathered from the Memory segment and the Environment.

Under Soul Module’s influence, NPCs are able to make different choices at any given point, resulting in an incredibly diverse range of storylines. As more NPCs are added to the system, the variability of these storylines continues to expand, offering players an immersive and ever-changing gaming experience.

“For example, the Soul Module gives the dancer a romantic artist personality and records the various events of her daily life in Chang’an city, and then she will take actions based on internal motivation and changes in the Environment, thus changing the storyline,” the company explained. “She might go dancing or date someone; it’s her call.”

In addition, GAEA employs LLMs for goal planning, assists the environment subsystem in performing commonsense reasoning, and integrates this technology with the in-house developed chatbot to provide NPCs with superior conversational skills.

All of these efforts have enabled GAEA to construct the “Living Chang’an City,” an AI society run autonomously by multiple AI NPCs, marking a significant improvement over decision trees.

As a widely accepted method of NPC creation, decision trees are limited by their reliance on predetermined rules and conditions, which can lead to repetitive and predictable NPC behavior and may not account for all possible scenarios and outcomes. With the assistance of GAEA, developers will be able to create more diverse and nuanced NPC behaviors and account for a wider range of scenarios and outcomes.

The growing demand for intelligent NPCs among gamers has led to the emergence of more advanced AI NPC solutions that are poised to overtake decision trees. A recent report by Inworld.ai, a developer platform for advanced NPC behavior and dialogue, finds the majority of gamers desire more personality from NPCs and are willing to invest more time and money in games with advanced AI NPCs.

Multiple players, including Charisma.ai, Convai.com, and Inworld.ai, have set their feet on this niche market, as A16Z mentioned in the blog post.

However, with its products being commercialized on a large scale in the gaming industry, Parametrix.ai may have the opportunity to show a first-mover advantage. According to the startup, it has provided solutions, including AI NPCs, for a number of renowned game studios and serves hundreds of millions of users in over 52 countries worldwide, with 500,000 concurrent AI bots at peak workload.

With AI continuing to make great strides forward, game developers have never been in a better position, with endless opportunities to generate personalized content that speaks to each player’s unique preferences. As Parametrix.ai puts it, “AI is more than a technology, tool, or set of solutions; it is a new form of life that can bring novel ideas, stories, and experiences.”

URL: https://en.pingwest.com/a/11515?preview=Ypmwd7o1a1mJiZmJmZmloY2Fh

PR Newswire

CliCli Showcases User Generated Content Editor and Platform at GDC 2023

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SAN FRANCISCO, March 18, 2023 /PRNewswire/ — CliCli is excited to announce that its innovative accessible game creation tool and global distribution platform, is now available for alpha testing. CliCli seeks to offer more choices to the industry by simplifying game development and offering ample opportunities for financial success to developers.

CliCli’s all-in-one service streamlines the game development process by offering editing tools, distribution, customer support, payment processing, user acquisition, community management, and long-term monetization. Creators don’t need any coding experience to get started – anyone can use CliCli’s graphical user interface to design game logic, control events, conditions, and actions, and access a free-to-use resource library of thousands of editable assets including characters, buildings, and music. CliCli’s flexible monetization modes include options like Free-to-Play, Pay-to-Play, subscriptions, and battle passes, giving creators flexibility in how they achieve financial success.

At GDC 2023, CliCli will debut globally and share its approach to building a sustainable UGC ecosystem. Developers attending the event can visit booth S1332 to try out the innovative game platform, join CliCli’s creator sharing sessions, and win special rewards by completing editor challenges. Several games created by the CliCli editor will also be exclusively revealed at the exhibition, including Game of Rollink.

“We built CliCli to help creators and independent developers overcome the common obstacles encountered when pursuing their passion, including tools learning, audience targeting, game marketing, and earning a living from it. We aim to support every creator in our community and we’re so excited to see how creators use our game creation tool to achieve their dreams.” stated Kun Li, Head of Operation of CliCli.

CliCli continuously supports talented creators through game jams, monthly recurring events, and partnership programs. Hundreds of UGC creators are already using CliCli to build demos, playtest game ideas, and share the fun with their friends.

With CliCli, the possibilities for creators are vast. Join the community today and start developing your dream game!

About CliCli

Based in Singapore, CliCli comprises a team of 200+ passionate industry professionals aiming to build new game experiences with creators around the world.

CliCli is invested in by NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES and HKEX: 9999), while all design decisions are that of the CliCli team.

Official Website Facebook
Developer Discord Twitter
Player Discord Reddit
Game of Rollink Itch.io

 

Source: Clicli Interactive Pte. Ltd

PR Newswire

Quixant launches the QMAX Gaming platform, the Gaming industry’s most powerful and feature-rich PC

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CAMBRIDGE, England, Feb. 3, 2023 /PRNewswire/ — Quixant is pleased to announce the launch of its market-leading QMAX Gaming hardware platform, designed to deliver the highest resolution content, smoothest gameplay, and the ultimate player experience.

The new platform is powered by Intel®, offering exceptional GPU performance, and is available with or without a dGPU, allowing customers to increase their hardware performance by adding their graphics card of choice.

Quixant launches the QMAX Gaming hardware platform, the most powerful and feature-rich Gaming PC
Quixant launches the QMAX Gaming hardware platform, the most powerful and feature-rich Gaming PC

Highly customizable, it meets the requirements of all major global Gaming jurisdictions, including GLI-11. It comes with Quixant’s game-optimizing Software solutions as standard which optimize game development and delivery and allow customers to focus on content development without worrying about regulatory requirements.

Commenting on the launch, Duncan Faithfull, EVP, and CCO at Quixant said “We believe our customers’ focus should be on content, not developing hardware solutions to build them on. They need the freedom to develop content with the confidence that their solution is reliable and as powerful as their imagination needs it to be. That’s why Quixant developed, IQ, IQON, and QMAX, its range or Gaming PCs designed to provide maximum performance based on budget, market, and product needs. The new QMAX is our most powerful and feature-rich platform yet, giving customers a platform that goes as far as their imagination can.”

Duncan continued: “Whilst developing specialist, game-changing technology is core to the Quixant offering, partnerships are equally important – it’s our responsibility to support our customers to make sure that they get the most out of their Quixant products. Our team is always on hand to enable customers to maximise the potential of their QMAX platform, so they can focus on the aspects that allow them to get ahead of the game.”

He concluded: “After launching Quantum and Qinetic, our range of modular Gaming and Sports betting cabinets, we identified the need to expand our Software Solutions to further support customers. We now offer a comprehensive suite of software and integration support solutions, which allow game designers to focus their efforts on developing the ultimate game content and player experience, as well as enabling management of the cabinet the game sits on, and a collection of integration solutions. We would love to discuss this with game manufacturers who are looking to enhance their content and expedite the time it takes to get their cabinets to market.”

Find out more at quixant.com

PR Newswire

Dark Fantasy Tactical RPG Redemption Reapers Launches Feb 22nd

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Binary Haze’s latest epic tale showcases additional cast, characters, and battle system

TOKYO, Jan. 27, 2023 /PRNewswire/ — Redemption Reapers, the dark fantasy tactical RPG developed by Adglobe and published by Binary Haze Interactive (ENDER LILIES: Quietus of the Knights,), prepares to ambush evil with a launch date/time set for Wednesday, Feb. 22nd 2023 7am Pacific time on Steam for Windows PC, PlayStation 4 and Nintendo Switch.

Backed by a formidable battalion of AAA industry veterans, Redemption Reapers is an original story created by director Hiroyuki Kobayashi (Producer – ENDER LILIES: Quietus of the Knights), with game balance design courtesy of tactical RPG veteran Masayuki Horikawa (Series Director – Fire Emblem, Planning – Kingdom Hearts III), Tomokazu Fukushima (Scenario – Metal Gear Solid, Freedom Wars), and Rei Kondoh (Music – Bayonetta Series, Fire Emblem Series).

An all-star voice cast brings the world to life, including Alejandra Reynoso (Castlevania, DOTA 2), Jason Spisak (Arcane, Teen Titans Go!), Kyle McCarley (13 Sentinels: Aegis of Ruin, NieR: Automata), Allegra Clark (Apex Legends, Dragon Age: Inquisition), David Lodge (Persona 5, Final Fantasy XV), and Caleb Yen (Squid Game, Triangle Strategy, Attack on Titan).

Only the faintest glimmer of hope remains as the menacing Mort army slaughters all in their path, and a once-despised group of mercenaries becomes the only defense against total annihilation. Command humanity’s last stand against evil, the Ashen Hawk Brigade, and fight for redemption against brutal foes utilizing strategic team tactics, surprise attacks and weapon synergies.

Precisely plan the Brigade’s every move through war-torn villages, castles and snowfields to flank the ruthless Mort with perfect positioning. Deploy each warrior according to their strengths and abilities, mastering ranged, melee, and stealth tactics. Unleash special abilities to give the Ashen Hawk Brigade an edge during battle. Sacrifice maximum damage for stick-and-move mobility with special skills such as the “Butterfly Sting,” and knock enemies off balance with attacks thrown in the “Staggering Stance.”

Upgrade and outfit the Brigade with weapons and items earned after victories and forge relationships between team members through the bond of battle. Unravel the personal stories of each Ashen Hawk member and make in-game dialogue choices impacting the relationship between fellow warriors.

“Redemption Reapers‘ clever combat mechanics complement a gripping tale during wartime struggle,” said Hiroyuki Kobayashi, CEO, Binary Haze Interactive. “We look forward to watching our players explore this saga and experiment with creative tactics to secure victory on February 22.”

Redemption Reapers will launch on Nintendo Switch, PlayStation 4 and Steam for Windows PC on February 22, 2023 for €49.99 in Europe and equivalent price in each region, with Japanese, English, French, German, Italian, Spanish, Portuguese, Russian, Chinese (Simplified & Traditional), and Korean-language support, and voiceover options in English and Japanese.

For more information, please visit the Redemption Reapers website, follow Binary Haze Interactive on Twitter, and wishlist the game on Steam today.

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About Binary Haze Interactive

Binary Haze Interactive, founded in 2020 by Hiroyuki Kobayashi, is a production and publishing company located in Tokyo, Japan, and a sister company of Adglobe, a Japanese information technology, video game, and 3D production house with global reach and an office in Montreal. Starting with ENDER LILIES: Quietus of the Knights, Binary Haze will publish games from its sister companies with a focus on atmospheric settings for major consoles and PC.

Source: BINARY HAZE INTERACTIVE Inc.