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FUJIFILM INSTAX mini 12 Launches – More of the Same Thing, But Just a Little Bit More for MYR 428

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FUJIFILM’s INSTAX series cameras have been the king of instant printing cameras, not like they had plenty in terms of competition anyway. Their first INSTAX mini camera was introduced back in 2016. Back then, the INSTAX mini was a curious little camera that looked out of place in the world of digital cameras. There were questions about its place in the modern photography world.

It was not made as a serious camera though. It was built and made for fun. It was made to be completely basic and very easy to use. Fast forward to 2023, they are introducing the 12th iteration of the INSTAX mini. To be fair, the recipe has been somewhat the same.

Press Release FUJIFILM Malaysia Launches INSTAX mini 12 Final1
Source: FUJIFILM

The INSTAX mini 12 draws pretty much from the INSTAX mini 11 introduced back in 2020. Yes, it has been nearly three years since FUJIFILM updated the INSTAX mini camera. To be fair, there is not too much to update in the first place.

The INSTAX mini 11 introduced a very clever Automatic Exposure function to the FUJIFILM INSTAX family. There is nothing much else to be improved for the INSTAX because it offers the sort of same instant film experience as the INSTAX before it. There is slightly new bodywork adding some flair and ergonomic function to the instant film camera on the mini 11. Apart from that and the new exposure control technology, there is not much else new on the mini 11.

The mini 12 offers the same Automatic Exposure as the older INSTAX mini 11. It offers largely the same body as the old one too. Now though there is a new control mechanism on the 12th iteration of the INSTAX mini. You now can rotate the lens. When you do that, the lens zooms in and goes to ‘Close-up Mode’. You can now use it to take proper selfies with the photo focusing right on your face. You can use the mirror right beside the lens too to get yourself in the right frame. It also prints faster than before, now at just five seconds after you hit the shutter.

Once you take your photo with the FUJIFILM INSTAX mini 12, you can keep it digitized with FUJIFILM’s latest smartphone app. With the ‘INSTAX UP!” app, you can take use your smartphone, take a photo of the film that was just printed by the INSTAX mini 12 and keep it digitally. You can even reproduce it in your own style with INSTAX printers. Either that, you can share the photos on your social media channels.

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The FUJIFILM INSTAX mini 12 will be available in new colours too – Mint Green, Blossom Pink, Pastel Blue, Lilac Purple, Clay White. The FUJIFILM INSTAX mini 12 will be available in Malaysia from the 13th of April 2023 onward from FUJIFILM’s authorised retailers, their official stores, and online across the nation. It will set you back MYR 428 and you also get two packs of film to get going. More on the FUJIFILM INSTAX mini 12 can be found on their website.

Accessories, Android, Camera, iOS, Lifestyle, Mobile, News

FUJIFILM Launches INSTAX UP! Smartphone App, Because an INSTAX Camera Alone is Not Enough

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The INSTAX cameras are a lot of fun. In any social gathering, the INSTAX camera and printer can capture great memories and you can physically keep the photos for these occasions and start a collection. There is only one issue, with most INSTAX cameras, there is no way for you to digitally store the photos. This is where INSTAX UP! app comes in.

It is not another camera app. You do not need another camera app on your smartphone, since most modern smartphones offer better than ever camera experiences today. But it still does rely on using your smartphone’s camera.

Instead of capturing the regular things like portrait or objects in street photography, it captures your INSTAX print outs. It can even recognize the type of print you are using including mini, SQUARE, and WIDE films. To ensure that the digital copy is free of all sorts of blemish, the app automatically reduces glare on the photos in challenging conditions. You can even adjust the contrast, brightness, and even colour vividness and temperature after capturing the photos. All that is then stored in your smartphone digitally so that you can reprint the image using an INSTAX printer if you want.

There are more you can do with your INSTAX photos now with the INSTAX UP! app. There is a new ‘photo in photo’ mode. You can take the print and put it against a backdrop of a scenery or other photos to be shared across social media directly from the app itself. You can even compile your favourite photos within the app. While compiling your collection, you can shake the app to mimic the INSTAX films being tossed around in a box. You can even share this collection with your friends directly from the app.

The app even allows you to choose how you want to view your INSTAX photos. You can keep it neat and organized in the ‘list view’ mode. Or, if you do not mind a little bit of chaos, there is the ‘box view’ mode that makes it look like you tossed your INSTAX films all into a box. You can also find a few ‘tips and tricks’ from the app itself in taking photos and portraits that will look good on and INSTAX films or even how to spice up your home and room with INSTAX products.

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The app is now available for free on Apple’s App Store and Google’s Play Store. The app, as mentioned, is compatible with any INSTAX film and photos that has been printed. Again, it is not a camera app. You can find out more about the INSTAX UP! and other products from their website.  

Camera, Lifestyle, News

Fujifilm Releases the new X-H2 with 40.2MP on Tap and up to 8K 30fps Internal Recording

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When you think high-end cameras, you usually think full-frame sensors. In the case of a Fujifilm, full frame is not an option. You either go for the compact APS-C format, or medium format form factor.  

To be fair, Fujifilm has been championing the APS-C form factor for a few reasons. While you get a smaller sensor, you are not losing that much from full-frame sensors in terms of image quality and detail. Of course, image quality and clarity are also affected by the lenses, so Fujifilm’s FUJINON lenses are made to the highest standards. The smaller sensor also allows Fujifilm to make their cameras more compact than regular full-frame sensor cameras. At the same time, APS-C sensors can naturally capture videos at super 35 format without odd crops.  

In the modern era of photography as well, they make some of the world’s most advanced APS-C mirrorless cameras. With the Fujifilm X-H2, they have just redefined what a mirrorless APS-C can do. Yes, it is technically a more advanced camera even compared to the X-H2S.  

The headline figure is impressive. There is 40.2-Megapixel on tap from a sensor smaller than anything you can get from Sony’s α7 series. While there are cameras out there with higher Megapixel count, you also want to keep in mind that APS-C sensors hardly fit more than 24-Megapixel. Having any more pixel on the sensors also means shrinking the pixels to sizes never seen. Then again, Sony crammed more than 50-Megapixel into their full frame sensor, something that was thought to be impossible. 

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The larger sensor comes with Fujifilm’s proven X-Processor 5, the same one found in their X-H2S flagship shooter. The X-Processor 5 is a potent processor not just for still imaging though. It is also a powerful processor for video recordings. It allows the X-H2 to fully take advantage of the higher pixel count in the form of 8K video recording at up to 30 fps. It is capable of recording at up to 4:2:2 10-bit colours at 8K resolution too for up to 160 minutes, making it an even more impressive piece of kit. All of this is done internally too, so there is no need to get an external capture device. 

On top of ProRes 422 format at 10-bit colour, you can push the Fujifilm X-H2 to shoot videos at 12-bit RAW with compatible HDMI recording devices. With an Atomos and Blackmagic Design’s recorders, you can even record at Apple ProRes RAW and Blackmagic RAW formats at up to 8K and 30fps. For more dynamic range, the X-H2 can record videos at F-Log2 that offers up to 13+ stops for even more details in your videos. 

In terms of shooting stills, you can get the camera to shoot from as low as ISO125 and at a maximum shutter speed of 1/180000 seconds with electronic shutters for great photos in ultra-bright conditions. With up to 20 frame per second in high-speed shutter mode, shooting action and sports under bright lights becomes a breeze with the Fujifilm X-H2.  

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If you think that this is just a regular camera for enthusiasts with no place in the studio, you might want ot think again. The X-H2 can function and capture high-resolution stills like a medium format camera with up to 160-Megapixel in its resulting image. They call is the Pixel Shift Multi-Shot function that works with the 5-axis built in stabilisation mechanism (IBIS) shifts the image sensor with high precision and shoots multiple images automatically to create a high-resolution image that can be used in a commercial context.  

Fujifilm did not disclose the number of autofocus points featured on the X-H2. They claim that the new camera packs more autofocus points than before for more precise and faster autofocusing speeds in AF-S mode. In AF-C mode, the camera is supposed to ensure a more stable and accurate autofocus on the subject. At the same time, with Deep Learning technology that allows the camera to detect a wide range of subjects for photography, the camera accurately tracks different subjects to ensure that users have one less thing to worry about in their photographs.  

A fast camera needs a fast storage system, especially when you are talking about taking 20 40.2-Megapixel in a single second. For that you have the option to go for a regular SDXC card with support for up to UHS-II or Video Speed Class V90 storage. You can also work with the current more widely accepted CFexpress Type B cards that allows a more seamless video workflow too at 8K resolutions.  

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The Fujifilm X-H2 is expected to be available late into September 2022. You might see it in Malaysia early in October 2022 instead though. There are no colour options here, just the regular black, as with any other high-end camera available in the market today. The camera body will set you back US$ 1,999 (MYR 9,086*) when it is available. For more information on the Fujifilm X-H2, you can refer to their website.  

*Approximately based on exchange rate of US$ 1 = MYR 4.55 as of 19/09/2022 on xe.com 

Accessories, Camera, Lifestyle, Mobile

Instax at the Next Level with the Fujifilm instax mini Evo

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Fujifilm’s instax series is truly a wonder in the modern digital world today. Fujifilm not only single-handedly revived a retro technology to fit today’s odd world. They also made the retro format of instax’s instant film segment more popular than ever. Of course, you can also thank the ‘hipster’ trend for that.

Let us be very honest with the technology that is instax. It is not a modern technology by any measurements today. We generally refer to this instant film camera technology as the Polaroid technology. Polaroid is not a technology though; it was a brand. They were, however, the first to make a commercially viable and available instant film cameras was introduced in 1948 by Polaroid themselves in the Polaroid Model 95. Many companies follow suit in 1948 onward. You see large names like Kodak, Keystone, Konica, Minolta, and of course, Fujifilm.

Plenty of these names have moved on from this aging technology and started getting into the digital imaging game though. All of them did, except for Kodak, which went bust eventually. Fujifilm went hybrid though, which might explain their longevity in the business.

The Fujifilm instax then is based on a technology that is nearly 75 years old. But it was never marketed as a serious camera for serious photographers anyway. We think that could by why it stayed in business. They started with simple analogue cameras that required AA batteries to run. Now though, the instax brand is a worldwide phenomenon and there is a game changer on the block.

They call it the instax mini Evo. “Evo” as in evolution, and we kind of think it is sort of one. The device is a cross between a true wireless printer and a camera.

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We have seen this kind of implementation before when Fujifilm introduced their square formatted films. The instax min Evo is not that much different, but at the same time it is a completely new product that could really drive the instant film photography industry forward.

The Fujifilm instax mini Evo is still a camera. The design is based on Fujifilm’s highly acclaimed X-T series cameras. The design language and material choice add a certain luxury and premium feel to it. It is no longer just a plastic toy; the heft actually feels like it is worth your every penny now.

It is not just a camera though, it is an instant film printer for your smartphone as well, which makes it even more useful and cleverer than ever before. Instead of having to take a new photo everytime or using the camera all the time, you can simply pick photos from your smartphone and be happy with the result in no time.

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The Fujifilm instax mini Evo will be available 3rd of December 2021 onward in Japan. When it is available in Malaysia, it will set you back MYR 928. Alongside the instax mini Evo, Fujifilm is also introducing a new Stone Gray film with grey frames instead of the usual white. That will be available in the same day for MYR 99. Each pack contains 10 films. More information on the Fujifilm instax mini Evo can be found on their website.  

Accessories, Camera, Gaming, News

Pikafy Your Instax Mini with the New Nintendo-Fujifilm Collaboration

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Need a little more Nintendo in your life? Well, Fujifilm is making it a little bit easier to get your Nintendo fix with a new, Switch-themed version of their Instax Mini Link. The collaboration also brings with it a new app that will help you infuse even more Animal Crossing, Pokemon and Mario into your life.

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The new collaboration brings a whole lot of Nintendo into the Polaroid-style Instax films. Using the new “Instax mini Link for Nintendo Switch” app, you will be able to add filters and 59 new frames from popular games like Super Mario, Animal Crossing and the new Pokemon Snap game. While the actual printer retains its original design, it comes with a Switch like blue and red accent. If that isn’t Nintendo enough, there’s even a bundle with a Pikachu silicone case.

Using the app is as simple as downloading the official Fujifilm Link app. Using the app, you will be able to edit images and merge them with one of the 59 Nintendo inspired frames. After which, it will send the final image to the connected Fujifilm Instax Mini Link. The printer connects via Bluetooth. You can even print captures from your Nintendo Switch by scanning the QR code from the Switch which will import the image to your smartphone.

The Nintendo inspired Fujifilm Instax Mini Link is slated for release on April 30, 2021. It will set you back USD$100 (MYR410.79) while the Pikachu bundle will cost USD$120 (MYR492.95). The app is free to download and will still function with existing Instax Mini Link printers.

Camera, News

FUJIFILM X-E4 Launches in Malaysia, Available Late February 2021 Onward

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FUJIFILM has been making strides in the camera market as of late. They just launched the FUJIFILM GFX100S, a 102-megapixel medium format camera that you can easily work with on the field. The GFX100S is a sort of evolution or shrinking (depending on how you look at it) of the impressive GFX100 they launched last year. The Japanese firm also launches the GF80mm with f/1.7, making it one of the fastest medium format lens money can buy.

They now also launch their new X-E4 mirrorless camera. The X-E4 camera, in contrast to the medium format GFX100S, is a compact shooter that weighs in three times less than the 102-megapixel monster. It is also the most compact of its series in its fourth-generation form at 364g (body only).

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Of course, how compact it is also depending on you, the user. The X-E4 is still an interchangeable lens mirrorless camera with FUJIFILM’s proprietary X Mount lenses. You can pair the X-E4 to FUJIFILM’s latest XF27mm f/2.8 pancake lens to make this real compact or go for a little more versatility with FUJIFILM’s extensive X Mount zoom lenses.

The X-E4 employs a 26.1-megapixel X-Trans CMOS 4 APS-C cropped sensor as expected from FUJIFILM. They are still the only major modern camera manufacturer that does not have a full-frame camera in their line-up. But the 26.1-Megapixel sensor is also packed with FUJIFILM’s latest X-Processor 4 for fast autofocus, 100% frame coverage area for autofocus, and even better tracking autofocus.

Of course, a compact camera needs to be versatile too. The FUJIFILM X-E4 shots videos at 4K 30p. It is not a regular 4K video though. The camera shoots at 6K to be oversampled into 4K 4:2:0 8-bit videos. It can also record videos at 4K 4:2:2 10-bit, but not internally. You can also shoot slow motion videos at Full HD 1080p resolution at 240fps if you need to.

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The FUJIFILM X-E4 will be available in Malaysia late February 2021 onward. It will also be available in two colour choices of Black and Silver, pretty much expected from FUJIFILM. The FUJIFILM X-E4 will also launch alongside the FUJINON Lens XF27mm f/2.8 R WR also available later in February 2021. There are no official pricing yet to be revealed for Malaysia at this time.

Camera, News

FUJIFILM GFX100S Launches in Malaysia – 102-Megapixel From a Bigger Sensor in a Smaller Body

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There is a reason why you hardly see a medium format camera out in the wild or used by street photographers. For one, they are quite humongous compared to the modern full-frame DSLR. That size also comes with some heft to lug around and that affects your mobility greatly. But thanks to bigger sensors, you cannot use your regular lenses made for the full-frame format. They are exorbitantly expensive as well, technically.

But there are some benefits to a larger sensor size like the medium format camera. One of them is the better photo quality thanks to the larger pixel size within the sensor. Because of the larger images produced by the bigger sensor as well, the photos can be printed to a larger poster format with no detail loss too. That is why most photos you see in an art gallery are taken with medium format cameras. Thanks to the larger sensor and pixel size too, the depth of field you get from the camera is quite incredible.

Source: FUJIFILM

Of course, they could make the cameras smaller today thanks to the mirrorless technology. The FUJIFILM GFX50S was one of the few options in the medium format segment with a sensor that fits into a smaller form factor of the full-frame DSLR camera body. In fact, it is a little smaller than some of the flagship class DSLR cameras. That said, it is still not a small piece of kit, nor is it light.

They managed to squeeze more performance into a tighter body with the brand-new FUJIFILM GFX100S though. Get this too, it packs a doubly powerful sensor than before. It packs 102-Megapixel from the same sized sensor from the 50-Megapixel GFX50S. We are entering large format category here.

That medium format 102-megapixel sensor is crammed into a camera body that weighs just 900g, like most full-frame camera bodies. This is way smaller than the FUJIFILM GFX100 launched last year. You also get a five-axis in body image stabilisation mechanics with the GFX100S with up to 6 stops. Thanks to medium format and FUJIFILM’s colour know how, you get incredible images from the FUJIFILM GFX100S.

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Of course, you need a very powerful image processor to work with more than 100 million pixels as fast as a regular full-frame DSLR camera. For that, they back the medium format sensor with their in-housed developed X-processor 4 CPU that features four cores to work with. The result is stunning 16-bit images with up to 281 trillion colours. Of course, those colours will not translate to it videos.

It is still a capable video shooter with 4K 30fps to work with though and at 10-bit colour colours. While it can shoot at 4K 30p with F-Log, we would recommend you to go with a different sort of camera if you are going to sink a lot of money into video camera workflow. This is a photography beast, a different sort of imaging hardware.

The new image processor also allows the GFX100S to have an even faster auto focus and even wider focus coverage area than before at 100%. The auto focus now tracks moving subjects even better than before for sports photography. You can get up to 5 frames a second in continuous shooting. It might not sound as impressive as Sony’s new mirrorless full-frame contender that can shoot at 30fps. Think about it though, this has a sensor nearly twice as big as the Sony’s sensor.

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The FUJIFILM GFX100S will be available in Malaysia toward the end of February 2021. The FUJIFILM GFX100S will also be launching alongside the GF80mm f/1.7 G-Mount prime lens. The GF80mm is also currently FUJIFILM’s fastest medium format lens to date. There are no official local pricings for the new camera or the lens just yet. The FUJIFILM GFX100S will be available soon in the North American market (body only) for US$ 5,999 (MYR 24,255*) though, which is a little more expensive than the older FUJIFILM GFX50S.

*Approximate conversion rate based on US$ 1 = MYR 4.043 on xe.com on 2nd February 2021

Camera, News

FUJIFILM X-T4 Launches With Stability Control

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FUJIFILM’s cameras have been quite iconic and has been a go to for plenty of hobbyist and professionals alike. Their mirrorless APS-C flagships like the X-T2 and X-T3 proved to be some of the most popular platforms among photographers. There was a very minor issue with the X-T3 though, as modern cameras go. It does not have any sort of stabilisation built into the body of the camera itself.

Source: FUJIFILM

That is all about to change with the new X-T4 though. The new X-T4 comes with an in-body stabiliser this time bringing it in the classes of Sony’s α6000 series cameras. Do not get me wrong though, the X-T3 was a very good camera with superb image quality. Some say that the X-T3 was better than the α6000 series cameras. To a certain extent, that is true.

Enough about the older models though. This is the X-T4, the new flagship camera from FUJIFILM. It still has the 26.1-Megapixels packed into the APS-C X Trans CMOS 4 back illuminated sensor. The image processor is also still the brilliant X-Processor 4 which also shoots at high-speeds like the older X-T3.

Source: FUJIFILM

While it may not sound like FUJIFILM has fitted any more than just a stabiliser hardware, the improvements are more than you can see. The battery, for example, is now a bigger one. It now allows you to shoot about 500 shots per charge in normal mode. If you get the optional battery grip, you can bring the grand total frame captured to 1,700 shots. That could be worth a whole day of shooting.

The camera is faster too, the X-Processor 4 now has to keep up with 15 fps mechanical burst shots. It also has to respond faster with just 0.035 seconds in shutter lag. Somehow they made it quieter than the X-T3 too, 30% quieter to be exact.

Source: FUJIFILM

The FUJIFILM X-T4 also features a new “ETERNA Bleach Bypass” feature. It is technically a fancier digital filter. Except, that is is supposed to be better than just a filter. If you work with film cameras, you might know what Bleach Bypass is. It basically produces photos with low colour saturation but super high contrast; very unique and artistic.

You get more control on your photos now too. Your highlight and shadow tone adjustments can be done in halves instead of single stops. You even get to choose your priority for white balancing as well. To be fair, I do a fair bit of white balancing manually whenever I get the chance to.

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Of course you still get the brilliant EVF and vari-angle display for a more versatile shoot positioning. The EVF now features an eyecup with locking mechanisms though so you can keep using it without having to worry about misplacing the eye cup.

We have to talk about the in-body stabilisation for a short bit though. It is not the usual spring loaded stabiliser that we are used to. Instead, it is a magnetic stabiliser which also means that the whole mechanism is floating. The benefits are more than just sounding cool though. It takes up less space and therefore allows FUJIFILM to fit the same sensor in near identical body shape and size.

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The result is added stability in your photos. If you have built-in stabilisers in your lenses, the result is going to be even better. Super steady photos produce even better and clearer details; who would not want that? The improved stability also helps with videos.

You can now shoot Full HD videos at 240fps. That also means you can create super slow-motion videos. Beyond that, you may not need to bring your dolly or passive stabiliser out anymore to record videos thanks to the in-body stabilisation. Yes, it shoots at 4K 60fps too. Wedding videographers and film makers might really want to take advantage of this. Film makers will also now rejoice with an improved F-Log function to shoot low saturation, high contrast videos for better detailing.

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The FUJIFILM X-T4 should be available soon. At least that is what is being reported else where. We can expect the X-T4 to arrive in Malaysia before Q2 2020 ends. The X-T4 (body only) is reported to start from US$ 1,700 (MYR 7,183) though, which is more expensive than the X-T3 at launch. Still, it is a flagship camera.

Camera, News

FUJIFILM X-T200 Shoots Its Way into Malaysia!

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When the FUJIFILM brand reinvented itself by introducing their revolutionary mirrorless APS-C sensor X-T100, they became an icon of the digital photography field. It has come to no wonder with the X-T100. It was popular for a particular reason. No, it was not cheap; at more than MYR 2,000 you might be able to get better deals from the likes of Nikon or Canon. That is if you just want a camera that gives you the ability to interchange lenses.

The FUJIFILM X-T100 is plenty more than that though. They call in an entry-level shooter, but it does not function like one. It features plenty more than just interchangeable lens flange and a shutter button with auto focus. There are plenty of buttons and customisation options for new and veteran photographers alike. You can configure the X-T100 to however your ideal set-up is. You may hardly find the same two FUJIFILM X-T100 side by side if you do things right. The image quality offered by the 24-Megapixels that is packed in the APS-C sensor is not too shabby as well. All that for less than MYR 3,000.

To replace a popular performer like the FUJIFILM X-T100 then is not easy. They have to do it anyway though, with the new FUJIFILM X-T200. You may not look at the X-T200 as a large improvement over the X-T100 though, it is more like X-T100 1.5 or something rather.

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You get a mirrorless APS-C sensor with 24.2-Megapixel packed in; pretty much similar to the X-T100. You can choose from the three great and timeless colour trims too; Champagne Gold, Dark Silver (or grey), and Silver. The capable entry-level FUJIFILM still shoots movies in 4K as well, still.

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What is new though is the FUJIFILM X-T200’s new lightweight construction at 370g. That is about 80g lighter than its father. Speaking of construction, the body also features a hand grip notch that you cannot find on the X-T100. That also means it is more comfortable and secure to hold, though at the expense of compactness.

The old three-way tilt LCD display is now a vari-angle display that gives photographers plenty more flexibility in shooting, you no longer have to lie on the floor to get your shots. Of course, because it is a mirrorless camera, you get the same great electronic ViewFinder as well.

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While you get the largely similar 24.2-Megapixel sensor, FUJIFILM fitted the X-T200 with new copper wiring for faster response times and faster processing. The X-T200 can process images at 3.5 times faster than the old X-T100. With the new sort of wiring too, rolling shutter for video shooting is claimed to be reduced. Of course, there is a new phase detection auto focus which speeds it up and increases its reliability.

The old software is not going to cut it for the FUJIFILM X-T200. The software has to match the new hardware changes too. So the new software supports up to 11 digital Film Simulation modes on the X-T200. In that sense, there is a colour adjustment for every scene and shooting condition. In other words, upgrade your Instagram photography game.

The FUJIFILM X-T200 is expected to start selling in Malaysia in the late February, 2020. You can expect it to go for MYR 3,588. For that price you get a FUJIFILM X-T200 camera body itself paired to a FUJINON XC15-45mm F3.5-5.6 OIS PZ kit lens. As mentioned earlier, it will be available in three different colourways too; Silver, Dark Silver, and Champagne Gold.