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PR Newswire

HUAWEI Video and Mediacorp Singapore Join Hands to Offer Video Content On-demand For Users

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HONG KONG, July 15, 2020 — HUAWEI Video, the video-on-demand (VOD) streaming platform by HUAWEI, is partnering with Mediacorp Pte. Ltd. (Mediacorp), Singapore’s national media network and largest content creator, to provide a variety of original video content on-demand for users in Hong Kong. The video content includes a collection of original television series and lifestyle titles for users to watch conveniently on-the-go.

– HUAWEI Video, the video-on-demand (VOD) streaming platform by HUAWEI, is partnering with Mediacorp Pte. Ltd. (Mediacorp), Singapore’s national media network and largest content creator, to provide a variety of original video content on-demand for users in Hong Kong. The video content includes a collection of original television series and lifestyle titles for users to watch conveniently on-the-go.
– HUAWEI Video, the video-on-demand (VOD) streaming platform by HUAWEI, is partnering with Mediacorp Pte. Ltd. (Mediacorp), Singapore’s national media network and largest content creator, to provide a variety of original video content on-demand for users in Hong Kong. The video content includes a collection of original television series and lifestyle titles for users to watch conveniently on-the-go.

"We are pleased to partner with Mediacorp and onboard their video content into our app. Through this partnership, HUAWEI Video users in Hong Kong will be able to access to Mediacorp’s video content anytime, anywhere. We are continuously committed to enhance our consumers’ mobile experience by bringing the best and varied selections," said the Director of Huawei Asia Pacific Consumer Cloud Service, Shane Shan.

Doreen Neo, Chief Content Officer, Mediacorp said: "We are excited to embark on this endeavour to extend our programmes to HUAWEI’s cosmopolitan consumers. This partnership points to the universal appeal and storytelling strength of Mediacorp productions, with our large library of original content offering something for everyone."

Effective immediately, HUAWEI Video users will be able to stream a gamut of genres from Mediacorp, including contemporary Chinese scripted shows, such as the recent romance megahits My One In A Million and The Distance Between, supernatural suspense series Hello From The Other Side and the popular police procedural saga C.L.I.F. ; plus vivacious variety and food-focused fare Deluxe-Licious, Food Notes and Markets In Asia.

Meanwhile, an English entertainment experience comes courtesy of lauded long-running dramas KIN and Tanglin; as well as Super Octogenarians, an investigative infotainment series on active ageing amongst spunky seniors in Asia, and light-hearted lifestyle travelogue shows like This Weekend, Remarkable Living and Refugee Chef. 

Additionally, HUAWEI Video users in Malaysia will be able to enjoy a simulcast of Mediacorp’s highly anticipated drama, the pugilistic period drama A Quest to Heal, together with Singapore’s Channel 8 starting from 20 July 2020.

The first five episodes for all Mediacorp’s dramas will be available for free preview, after which the content will be exclusively accessible to HUAWEI Subscription Video-on-Demand (SVOD) users. Similarly, all Mediacorp’s lifestyle titles will be available for free viewing for the first two episodes in the HUAWEI Video app.

HUAWEI Video comes pre-installed on HUAWEI devices and offers an extensive library of video content for its users. In addition to Mediacorp, HUAWEI Video has a collection of premium channels including dimsum entertainment, MangoTV, Qello Concert, The Explorers, TVB and more for users to explore and choose. All channels feature multiple language subtitles and are available to play in High Definition (HD) quality. Various local and international content categories within the HUAWEI Video app include dramas, movies, TV series, documentaries, kid’s content and more.

About HUAWEI Mobile Services:

HUAWEI Mobile Services is part of HUAWEI Mobile which aims to provide complete smartphone ecosystem to HUAWEI and HONOR phone users. Our users can enjoy official services such as Mobile Cloud, AppGallery, Video, Themes, ScreenMagazine and etc which comes along with EMUI. HUAWEI Mobile Services covers 650 million users in over 170 countries, serving an ultimate and premium smart living experience to benefit every user. As the era of the fully connected world has arrived, we continue evolving to provide superior user experience and fulfil our commitment to bring the world closer.

For the latest news about our premium services for HUAWEI and HONOR device users, please visit https://huaweimobileservices.com/ or visit our Facebook page https://www.facebook.com/HuaweiMobileServicesAPAC

About Mediacorp:

Mediacorp is Singapore’s largest content creator and national media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore’s most used news app, and meWATCH, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages weekly and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.

The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.

Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards. For more information, please visit Mediacorp.sg.

Photo – https://photos.prnasia.com/prnh/20200714/2857043-1?lang=0

PR Newswire

Tencent Music Entertainment Group Announces Strategic Partnership with CoMix Wave Films

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Partnership brings to TME’s platforms the soundtracks of CoMix Wave Films Inc.’s popular animated works, including 5 Centimeters per Second and The Garden of Words

SHENZHEN, China, July 2, 2020 –Tencent Music Entertainment Group (TME) (NYSE:TME) has established a strategic partnership with CoMix Wave Films Inc. (CWF), a leading Japanese animated movie studio and distribution company known especially for the works of Makoto Shinkai and Jiro Tsunoda. Under this new partnership, the original soundtracks from 17 popular animated movies, including 5 Centimeters per Second and The Garden of Words, both directed by Makoto Shinkai, will go live on TME’s music platforms – QQ Music, Kugou Music, Kuwo Music and WeSing.

As a leader in the Japanese anime sector, CWF has a strong lineup of works deeply loved around the world. Makoto Shinkai Studio, an emerging animation studio under CWF, has drawn the attention of Chinese animation fans for its capabilities in creating immersive experiences in each of its works, with Your Name and Weathering With You as two of the most successful, by leveraging the unique combination of refined visual effects and emotionally strong soundtracks.

CWF commented on the strategic partnership, "TME has over 800 million monthly active users across several leading Chinese digital music and entertainment platforms, each of which boasts a huge user base of young people that offers a great environment to provide a deeper understanding of Japanese culture as embodied by music. With years of experience and accumulated expertise in digital music, TME will help CWF accelerate its digital transformation. By leveraging TME’s proven capabilities in promotion and distribution of digital music and entertainment works, CWF expects to offer animated music fans a diversified lineup of content and experiences, unleashing the unlimited power of music." 

TME, a long-established player in the segment encompassing ACG (anime, comic and game) songs, selected leading global animation firm CWF as its strategic partner with the aim of addressing demand from fans for access to music specific to their preferences, while maximizing the value that can be derived from the various ACG music segments. TME plans to combine its strength in terms of music and entertainment with CWF’s strong production capabilities in anticipation of boosting the growth of the music IP industry.

As part of TME’s efforts to enhance its presence in the world of Japanese ACG music, the company signed a deal with Japanese music label Being in March 2020. With the partnership, TME obtained the music copyrights of popular animations owned by Being, including Detective Conan, Slam Dunk, Dragon Ball and Chibi Maruko-chan, immersing music fans in a wonderful world of animation accompanied by great music. 

By adding the Japanese ACG music collection to its portfolio, TME has expanded its footprint in content verticals and accelerated the build-out of an international content ecosystem. In recent years, TME has already entered into strategic cooperation agreements with famous overseas labels, including Sony Music, Warner Music Group, Universal Music Group, Being, Inc, Believe Digital, Stem Music, Roba Music Publishing, Hillsong and Twin Music.

Looking ahead, TME plans to work with CWF and other partners to build a global multicultural digital music and entertainment ecosystem and create a music partner-friendly environment as they co-create content for every conceivable musical genre. TME will continue pursuing its vision of increasing the value of musical content and further exploring the potential of the music industry by providing fans with engaging music and entertainment experiences while enhancing the connections between fans and content.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

For more information, please visit https://www.tencentmusic.com/

Media Contact:
Edmond Lococo, ICR Inc.
Phone: +86-10-6583-7510
Email: TME.PR@icrinc.com  

 

PR Newswire

TAICCA Presenting the Best of Taiwan Cinema at Cannes Festival’s Online Marche du Film

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TAIPEI, June 28, 2020 — Due to the pandemic, the 73rd Cannes Film Festival transformed its highly anticipated film market to the online Marche du Film, starting from June 22 to 26. Seizing the opportunity to present Taiwan’s content industry to the world, the Taiwan Creative Content Agency (TAICCA) has set up a virtual Taiwan Cinema Pavilion to join a publisher- producer matchmaking session and participate in the Cannes XR program.

“I WeirDo” by director Ming-Yi LIAO as the theme of 2020 Taiwan Cinema Cannes.
“I WeirDo” by director Ming-Yi LIAO as the theme of 2020 Taiwan Cinema Cannes.

The Taiwan Cinema Pavilion will showcase more than 80 Taiwanese films at the online Marche du Film, marking their debut at an international film market. Some outstanding works include “My Missing Valentine” by Yu-Hsun CHEN, and a zombie comedy featuring Taiwan’s parliament, “Get The Hell Out” by new director I-Fan WANG.

Also featured are two films representing different kinds of breakthroughs: “I WeirDo” by Far East Film Festival nominated director Ming-Yi LIAO, is the first Taiwanese movie filmed on an iPhone; as well as “Acting Out of Love” directed by Taiwanese comedic actor Ken LIN, debuting for the first time at a film market on the Marche du Film official site.

Additionally, TAICCA is excited to take published works from Taiwan to the Cannes Festival “Shoot the Book!”, an international initiative for film adaptations of books, for the first time. TAICCA has selected several works from this year’s Books from Taiwan recommended books for translation to showcase during the networking event, including author Kevin CHEN’s new work “Ghost of a Place” By participating in these networking events, TAICCA hopes to build a strong global presence for Taiwanese content and open up more opportunities for international audiovisual co-production.

In recent years, Taiwan has emerged as a key player in VR content and is excited to partner with Cannes Festival’s XR Day Program. More details will be announced on June 22 on the series of events highlighting Taiwan’s immersive content.

Marche du Film: https://www.marchedufilm.com/
Festival de Cannes | Shoot the book: https://www.marchedufilm.com/programs/shoot-the-book/  
Taiwan Cinema Pavilion: http://taiwancinema.taicca.tw/cannes

Photo – https://photos.prnasia.com/prnh/20200628/2843199-1?lang=0

Related Links :

http://taicca.tw/

PR Newswire

TAICCA Shares Taiwan’s Immersive Content Innovation at Cannes XR Keynote Forum

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TAIPEI, Taiwan, June 27, 2020 — Taiwan’s immersive content has emerged as an international powerhouse and featured in the 2020 Cannes XR program keynote forum, “How to Build an Ecosystem for XR? Taiwan as an example” along with the Taiwan Creative Content Agency (TAICCA). Due to the pandemic, the forum was held online at the official site of Cannes Marche du Film on June 25 from 21:00 to 22:00 GMT+2.

TAICCA's First VR Grant Winners.
TAICCA’s First VR Grant Winners.

The president of TAICCA, Lolita Ching-Fang HU, who is also the chairperson of the Immersive Content Grant international jury panel, moderated the forum. She invited speakers from across the XR industry including, Wen-Hao HUANG, the Chairperson of Digital Art Foundation and well-known art curator; Shou-Jung PENG, Technical Director of Industrial Technology Research Institute (ITRI); Grace Huai-Chin LEE, VR Programmer of Kaohsiung Film Archive and Kaohsiung Film Festival; and Jimmy CHENG, Director of Content & Business Operations of Iconic Engine.

Chairperson HUANG opened up the discussion by sharing his experiences in XR archives and story-telling. “The Digital Art Foundation views VR development from the perspective of contemporary art. We hope to be a professional third-party platform for creators and anyone unfamiliar with VR to enter this field through promotion and experiment.” HUANG added, “we too can explore the possibilities of VR as museum pieces.”

Regarding Taiwan’s technology-end of the XR industry, ITRI Technical Director PENG, who helped and supervised building the first Volumetric Capture Studio in Taipei, spoke about how the innovation combines culture with technology. “ITRI hopes to create a hub here in Taiwan to connect with international organizations within the industry,” said PENG, who stressed the importance of the 5G network, which will allow audiences to enjoy the exciting breakthrough of immersive content from mobile devices. President HU added that aside from co-operating the 4DViews Lab with TAICCA, ITRI also assists artists to in utilizing technology, which can be exemplified by Huang Yi Studio’s human-robot dance duet.

Award-winning film producer Grace Huai-Chin LEE touched on immersive content trends and how Taiwan seizes this opportunity to join the global supply chain. In 2017, Taiwan already noticed that major international film festivals, including Cannes, Sundance, Tribeca, and Venice film festivals, were expanding their completion to the VR domain. In the same year, Taiwanese Director John Han-Chiang HSU and Serendipity Films’ “Your Spiritual Temple Sucks” amazed the world through the newly-developed Microwave Camera, proving technological breakthroughs are no less important than creative minds.

An essential part of the XR ecosystem is the market. Iconic Engine’s Director of Content, Jimmy CHENG, shared feedback from international VR platforms and buyers on Taiwan’s immersive content. He also spoke of the expectations from international markets. CHENG pointed out how global telecommunications companies, including Taiwan, are all developing their strategies for ways to showcase 5G capabilities — and the answer is through VR. 

In terms of themes of and subjects for immersive content, CHENG believes that the sentiment of Taiwan’s culture and history is easily relatable for a global audience. For instance, the short VR film, “The Abandoned Deity,” talks about a missing deity statue with an underlying element of familial relationships and emotions. “It’s a universal topic. TAICCA can help our creative content creators promote their works to the world. Maybe to start with film festivals, then to the telecom platforms,” said CHENG, who also believes by allowing buyers to understand these works will make Taiwan’s cultural content convincing and reach a further audience. 

Chairperson HUANG commented on the changes VR brought to art. “When VR technology is introduced to the art world, it allows creators to think from different compositions and narrative structures. This young form of art reconstructs time and space. It gives the audience the power and to alter the dramatic intensity for the experience.” 

As a final remark, President HU emphasized her belief in the somatosensory experience VR creates, which could transform an audience into a participant. HU concluded, “cultural content is everything, and technology, after all, comes from human beings. We are the ones who use technology to activate our imagination for the future.”

Taiwan has already enjoyed a reputation as a key player in immersive content production. As an intermediary organization, TAICCA is devoted to support and promote Taiwan’s cultural content industries, and to serve as a platform for international and cross-industry collaborations. To encourage multinational XR content development in Taiwan, TAICCA has launched the first edition of the Immersive Content Grant for International Joint Ventures or Co-Productions in March 2020, offering NT$3.5 million (US$118,000). TAICCA recently announced the grant recipients at a press conference on June 22.

The grant recipients are all projects with co-production partnerships with Taiwan-based teams: an unannounced game developed by UK-based Oiffy, “The Starry Sand Beach” by French-based Lucid Realities, “Anthem to the Fading Flowers” by Taiwan-based ET@T Lab Theater, “Missing Pictures” by Taiwan-based Serendipity Films Ltd., and “Through the Body” by Virtual & Physical Media Integration Association of Taiwan.

The full recording of the forum will be available on TAICCA’s official YouTube site on June 25 from 9 PM to 10 PM Central European Time (June 26 from 3 AM to 4 AM CST) for audiences in Taiwan and the world to join the discussion.

# # #

Cannes XR: https://taiwancinema.taicca.tw/annecy/

TAICCA YouTube: https://www.youtube.com/channel/UCe-xwPRzRoxpNXsWL7lqlyA

About TAICCA

The Taiwan Creative Content Agency (TAICCA), established in June 2019 and supervised by the Ministry of Culture, is a professional intermediary organization working to promote the development of Taiwan’s content industries including film and TV, publishing, pop music, ACG and more. 

Photo – https://photos.prnasia.com/prnh/20200627/2842707-1?lang=0

PR Newswire

iQIYI Offers “Early-access Transactional On-demand” Mode for Two More Acclaimed Films

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BEIJING, May 19, 2020 /PRNewswire/ — iQIYI Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), the innovative market-leading online entertainment service in China, announced recently that two acclaimed films, the Golden Goblet Award-winning Spring Tide, and the Academy Award-winning Marriage Story, have beeen made available on the iQIYI platform through its “early-access transactional on-demand” mode on May 17 and 20 respectively. iQIYI users across China can view the two films via the iQIYI app before their formal theatrical release in China and iQIYI VIPs can purchase the early-access option at a discount. 

iQIYI Offers "Early-access Transactional On-demand" Mode for Two More Acclaimed Films
iQIYI Offers “Early-access Transactional On-demand” Mode for Two More Acclaimed Films

Marriage Story received six Academy Award nominations this year, winning the Academy Award for Best Supporting Actress. The film was selected as the opening film for the 10th Beijing International Film Festival (“BJIFF”) Spring Online Screenings, for which its 3,000 tickets sold out in just seconds after release. Marriage Story, starring Scarlett Johansson, reveals the beauty of marriage and the darkly transformative nature of divorce.

iQIYI Offers "Early-access Transactional On-demand" Mode for Two More Acclaimed Films
iQIYI Offers “Early-access Transactional On-demand” Mode for Two More Acclaimed Films

On the other hand, Spring Tide, whose characters are played by a well-chosen cast headlining Hao Lei and Elaine Jin Yan-ling, examines the mother-daughter relationship through three generations of women who also represent different eras of Chinese history. The film had a limited screening on May 3 at the BJIFF Spring Online Screenings, and reached the Top 3 on one of China’s most active and influential film review website – Douban’s Hottest Movie Chart on the same day, sparking widespread discussion on social media regarding the topics of family tension and intergenerational struggles.

The addition of Marriage Story and Spring Tide expands iQIYI’s offering of ‘early-access’ films, which now include art films and overseas award-winning titles, action, comedy, inspirational and family movies, and helps meet the diverse needs of users.

Built on its long-standing close partnership with film studios and entertainment companies across the world, iQIYI spearheaded its innovative “early-access transactional on-demand” mode, which allows users to view latest releases online at a moderate price, while also enabling film producers to obtain greater revenue by establishing more distribution channels. This mode has helped films from a wider range of genres receive greater attention and allowed platforms to attract more audiences by providing a more diverse offering of films. Serving as a healthy development model for the film sector, this mode has been well received by iQIYI’s domestic and overseas partners.

About iQIYI, Inc.

iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI’s platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/iqiyi-offers-early-access-transactional-on-demand-mode-for-two-more-acclaimed-films-301061670.html

Source: iQIYI, Inc.

PR Newswire

iQIYI to host Spring Online Screenings for Beijing International Film Festival

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BEIJING, April 30, 2020 /PRNewswire/ — iQIYI Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), the innovative market-leading online entertainment service in China, announced recently that it will be hosting spring online screenings (the “Screenings”) in partnership with Beijing International Film Festival (BIFF), allowing movie-goers to enjoy the film feast just a click away. The Screenings will run from May 1 to May 5, during which 32 films will be screened as part of five different segments. iQIYI will serve as the official streaming platform of the Screenings while Suike, a diversified video-sharing platform under iQIYI, is designated as a premier online video engagement community for the event.

The Academy-award winning film Marriage Story will serve as the Screenings’ opening film and be made available for limited online screening. Closing out the Screenings will be the Golden Globe-nominated film Bombshell, of which a Chinese-audio track developed by iQIYI and Shanghai Film Dubbing Studios will be made available for users to choose. The Academy-award winning film Judy will also be released for screening on May 1. Many international films from countries such as India, Italy, Spain, France, Ireland and the Philippines as well as Chinese art and indie films will also be screened as part of the Screenings. In addition, renowned director Chen Kaige, actor Tong Dawei and actress Tan Zhuo will also be invited as special curators to share their love and dreams in the movie world with fans. The festival program highlights iQIYI’s extensive content library and its operation capacity, as well as its efforts to introduce high-quality art films to the general public.

“We believe that online film screenings will help revitalize the passion that people have for film festivals during this special period. This includes activities such as getting tickets for films of interests or watching and discussing different films with people,” said Song Jia, General Manager of iQIYI Film Center. “The online format also helps us reach a wider audience base and expose our users to different film categories.”

The online film screenings will retain the same ticket purchasing practice as traditional film festivals, of which only a limited number of tickets are reserved for blockbuster films. Fans can make an appointment to purchase tickets online, and receive notifications when online sales start. Attendees can use the ticket, which can be conveniently saved online, to watch the movie. Meanwhile, the online film screenings will introduce a host of interactive features to optimize the movie-going experience. For example, before the Screenings, attendees can receive an exclusive invitation letter from the festival organizers to invite their friends to join together. And after a film ends, fans can generate an exclusive virtual movie poster to record their watching history on the online platform.

About iQIYI, Inc.

iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI’s platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce.

Cision View original content:http://www.prnewswire.com/news-releases/iqiyi-to-host-spring-online-screenings-for-beijing-international-film-festival-301049928.html

Source: iQIYI, Inc.

PR Newswire

OnePlus 8 Series Establishes Unprecedented 120 Hz Smartphone Display Differentiation with Pixelworks Fifth Generation Visual Processor and Software

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OnePlus 8 Series Tops DisplayMate A+ Rating, Establishes New Standard of Visual Quality with Dual MotionEngine, Always HDR and Adaptive Display Innovations from Pixelworks

SAN JOSE, California and SHENZHEN, China, April 16, 2020 /PRNewswire/ — Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, and OnePlus, a premium global smartphone manufacturer, today announced that the new OnePlus 8 Pro flagship smartphone incorporates the fifth generation Pixelworks® visual processor with unique, industry leading features, including MotionEngine® technology with Dual MIPI processing, Always HDR Experience, also known as “HDR Boost,” and Tone Adaptive Display. In addition, the new flagship series phones – OnePlus 8 and OnePlus 8 Pro – incorporate Pixelworks visual processing software running on the Qualcomm® Snapdragon™ 865 Mobile Platform with Pixelworks industry-leading color accuracy, flesh tone reproduction, flicker-free screen dimming and ultra-smooth adaptive brightness.  

The OnePlus 8 series smartphones utilize the Qualcomm® Snapdragon™ 865 5G Mobile Platform and have top-of-the-line flagship specifications, culminating with the OnePlus 8 Pro, which features a dynamic 120 Hz AMOLED display at 6.78″, 19.8:9 aspect ratio, QHD+ resolution (1440 x 3168 pixels), yielding a pixel density of 513 ppi and up to 1300 nits of peak brightness, supporting an infinite contrast ratio. The breathtaking OnePlus 8 Pro Fluid Display is the industry’s first 120 Hz with the patented MotionEngine® solution with Dual MIPI from Pixelworks, optimized for high refresh rate displays to ensure superior visual quality across the widest range of video use cases, including those with graphics, text or a GUI (graphical user interface).

“We designed our flagship OnePlus 8 series smartphones to have the best display you will lay your eyes on in 2020. The OnePlus 8 Pro Fluid Display is a standout among 120 Hz smartphones, with some of the industry’s most advanced visual processing technologies from Pixelworks to make your 5G enabled entertainment truly unforgettable,” said Pete Lau, Founder and CEO of OnePlus. “We are pleased to partner with Pixelworks in this ongoing collaboration to push the boundaries of the smartphone visual experience for consumers.”

“We are excited to team with OnePlus to enable cinematic big screen technology in the OnePlus 8 series with our most advanced technologies that harness our 22 years of video and display innovation,” said Todd DeBonis, President and CEO of Pixelworks. “As an industry leader, OnePlus continues to redefine the market with a compelling technology vision aimed at exceeding expectations for flagship phones, and Pixelworks technology helps them take that vision to the next level. We look forward to continuing to advance the quality of 5G video, gaming and entertainment in future OnePlus models.”

In independent testing by DisplayMate, the new OnePlus 8 series 120 Hz Fluid Display shattered 13 industry records for visual quality, taking mobile entertainment to a whole new level with the most advanced suite of technologies from Pixelworks.

The following Pixelworks features are only available in the OnePlus 8 Pro smartphone:

  • Dual MotionEngine® Technology – Not all 120 Hz screens are created equal. The OnePlus 8 Pro leverages patented Pixelworks MotionEngine technology with Dual MIPI (Mobile Industry Processor Interface) support. This improves overall visual quality while preserving the intended motion appearance for movies, live TV, sports, shared video and other dynamic multimedia content.
  • Always HDR Experience – Not all HDR-capable mobile displays are created equal, either. Today, an estimated 98% of available global video and gaming content is in SDR format1. The OnePlus 8 Pro leverages Always-HDR technology to upconvert all content for a cinematic experience that is visibly superior to the original SDR content.
  • Tone Adaptive Display – Pixelworks adaptive display technology in the OnePlus 8 Pro utilizes the phone’s RGB sensor to automatically adapt the color tone of the display to match the color temperature of the ambient light and reduce blue light. This provides superior eye comfort for sustained gaming, movie watching or reading in a wide range of lighting conditions.

The following Pixelworks features are included in the OnePlus 8 and OnePlus 8 Pro smartphones:

  • Absolute Color Accuracy – Every OnePlus 8 series smartphone is factory tuned with Pixelworks’ patented, high-efficiency calibration software and runs Pixelworks color management software on the display processing unit of the Snapdragon 865 to optimize power while delivering a smartphone industry-record color accuracy for all apps and content spanning the sRGB and DCI-P3 color gamuts.
  • True Flesh Tones – A calibrated flesh tone solution ensures accuracy across all display modes to convey true-to-life skin tones for all content involving real people, whether photos, video captured on the phone or popular movies.
  • Brightness Smoothing – Finely tuned, automatic luminance control enables ultra-smooth display brightness transitions and mitigates screen flashing as ambient lighting changes, particularly in dimly lit viewing environments.
  • DC Dimming 2.0 solves a key eye strain and visual sensitivity issue that can occur at low brightness on AMOLED screens. To dim the screen, the Pixelworks solution dynamically adjusts the display’s current to mitigate the screen flickering associated with conventional Pulse Width Modulation (PWM) dimming. This feature is enabled on both OnePlus 8 models.

As a Hollywood award-winning industry leader in motion processing, Pixelworks has evolved its patented Motion Estimation Motion Compensation (MEMC) technology for smartphones with multiple levels of content-specific optimization and a new Dual MIPI architecture with parallel processing that produces superior visual quality across a very wide range of content, video formats, frame rates and multimedia apps. As part of the Pixelworks fifth generation visual processor, the new Dual MotionEngine® technology featured in the OnePlus 8 Pro smartphone is mobile-optimized for high refresh rate displays and reduces power consumption by up to 50% as compared to the previous generation motion processing solution from Pixelworks. 

About Pixelworks
Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has a 20-year history of delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services. Pixelworks is headquartered in San Jose, CA. For more information, please visit the company’s web site at www.pixelworks.com.

About OnePlus
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit OnePlus.com.

Note: Pixelworks, MotionEngine and the Pixelworks logo are registered trademarks of Pixelworks, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. All other trademarks are the property of their respective owners. DisplayMate is a registered trademark of DisplayMate Technologies Corporation.

1Sources: Streaming Observer (2019), Trusted Reviews (2019) and Pixelworks research and analysis.
2Source: Average color accuracy based on independent testing by DisplayMate. Just Noticeable Color Difference (JNCD) is a measure of absolute color accuracy where lower is better and a value of less than 1 means indistinguishable from the reference color by the human eye.

Logo – https://techent.tv/wp-content/uploads/2020/04/oneplus-8-series-establishes-unprecedented-120-hz-smartphone-display-differentiation-with-pixelworks-fifth-generation-visual-processor-and-software.jpg

Source: Pixelworks, Inc.