Tag Archives: FAS

Informa Markets in Japan Proves Exhibitions are Returning and Relevant

TOKYO, Sept. 18, 2020 — This week Informa Markets successfully held four exhibitions in Japan, including Call Center/CRM Demo & Conference Osaka, eCommerce Fair Osaka, Diet & Beauty Fair (Tokyo) and PROJECT Tokyo. These events altogether hosted over 500 exhibiting companies and over 20,000 attendees.

Eager delegates practice social distancing while queuing for seminars at eCommerce Osaka 2020
Eager delegates practice social distancing while queuing for seminars at eCommerce Osaka 2020

 

Learning continues during Diet & Beauty Fair 2020 at Tokyo Big Sight Exhibition Center
Learning continues during Diet & Beauty Fair 2020 at Tokyo Big Sight Exhibition Center

 

PROJECT Tokyo 17-18 September 2020, a branded fashion event, signs new business
PROJECT Tokyo 17-18 September 2020, a branded fashion event, signs new business

 

Thermal Checking Units setup at entrances provide secure event experience at Call Center Osaka 2020
Thermal Checking Units setup at entrances provide secure event experience at Call Center Osaka 2020

These exhibitions were among the first to be held in Japan since the suspension of events caused by the COVID-19 outbreak. The events were held in line with health & safety guidelines issued by the Japan Exhibition Association and all relevant national and local government ordinances including temperature checks at the entrances to the halls, hand sanitization, compulsory wearing of masks, and frequent sterilization of frequently used surfaces.

Call Center/CRM Demo & Conference Osaka, focusing on customer relations solutions and technology for customer contact centers, and eCommerce Fair Osaka, focusing on applications and services for online businesses, were held on 15-16 September at the MyDome exhibition halls in Osaka. Additional space was rented in order to allow sufficient social distancing on the exhibit floor and in the numerous seminar rooms.

Diet & Beauty Fair, which along with the co-located Anti-Aging Japan and Spa & Wellness Japan forms a comprehensive trade event for the beauty and health industry, were held on 15-17 September at Tokyo Big Sight Exhibition Center. Physical beauty treatment demonstrations and food & beverage samplings were conducted in accordance with beauty salon industry guidelines. PROJECT Tokyo, a branded fashion event, was held on 17-18 September at Hikarie Hall in the heart of Tokyo’s Shibuya fashion district, showcasing apparel and accessories for the 2021 Spring-Summer season.

Christopher Eve, Managing Director of Informa Markets Japan, comments: "I am delighted that all of our exhibitions could be held as scheduled this month. We had a lot of support and encouragement from the exhibiting companies, all of whom were eager to get ‘back to business’ and see face-to-face exhibitions as the most effective way to meet with existing and new business partners. Naturally, we put a lot of effort into ensuring that the exhibitions were held in as safe and secure an environment as possible, working in close coordination with the venues, local authorities and all participants."

Informa Markets is scheduled to hold two more exhibitions in Japan this year; Call Center/CRM Demo & Conference Tokyo on 12-13 November (https://www.callcenter-japan.com/tokyo/en/) and Health Ingredients Japan on 16-18 November (https://www.hijapan.info/en/).

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

For any media queries please contact:  

Christopher Eve — Christopher.Eve@informa.com

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Indonesian Start Up the Shonet, Launches Social Commerce Providing New Stimulus for Fashion and Beauty Players to Survive the Pandemic Period

JAKARTA, Indonesia, Sept. 9, 2020 — The COVID-19 pandemic has an impact on the continuity of the entire industry, including in the realm of fashion and beauty. In the midst of a challenging situation for industry players, the Shonet as a digital company based for social commerce focuses on supporting the fashion and beauty industry to play a role in providing a stimulus that can boost industrial productivity through the online social commerce platform.

the Shonet where you can Shop and Earn
the Shonet where you can Shop and Earn

Elisabeth Kurniawan, CEO of the Shonet Indonesia, explains that one of the ways to move the national economy is through digital transactions. Therefore, on August 18 the Shonet launched a share and earn service for users to purchase as well as get the opportunity to earn commissions.

"Using a referral system, consumers will get a commission every time they invite their friends to buy products that are in the Collection feature which they have created. The clothing collections and/or beauty products which consumers share with their friends are the official product collections from brands that have joined to become partners at the Shonet," Elisabeth said in her official statement, today.

The Shonet uses an affiliate program to power the social commerce ecosystem. If the Shonet customer invites other people to shop at the Shonet, he will get a commission instantly. The sales commission can even be cashed out right away. That way, the more friends are invited to shop at The Shonet, of course, the more commissions they will receive.

For shipping and payment services, the Shonet has collaborated with the best logistics players in Indonesia such as Ninja Xpress, SiCepat Ekspress, and Paxel. The presence of the Shonet is also a path for the fashion and beauty industry to survive the COVID-19 pandemic, where people’s mobility is limited.

"It has become our mission to create a platform that can support the local fashion and beauty industry through our community. In this challenging time, it is not only we can together improve the digital economy through our platform but also improve the brands that have joined to continuously increase their sales," added Elisabeth.

Despite the surge in transactions, the Shonet still applies strict curation to brands that are willing to join. One of the considerations is measuring consumer interest in buying these products. For beauty products, the Shonet ensures that it has obtained BPOM permission so that its authenticity and safety are guaranteed.

As information, on August 18, theshonet.com launched social commerce which is also a part of celebrating Indonesia’s independence day. The event was supported by several brand partners who are members of theshonet.com, such as Hush Puppies, Noche, Noir Sur Blanc, the Bath Box and many more.

As of July 2020, there are more than 3 million users with 500 fashion and beauty brands that are members of the Shonet ecosystem. Several big brands, both local and international have also joined as partners, including the Bath Box, Noir Sur Blanc, Casio, Noche, Hush Puppies, Rinda Salmun and many more.

Elisabeth said that every week, there are the addition of 30 new brands, and will continue to grow in the future. With a specific target audience and social activities in it, she is optimistic that every brand incorporated in it will grow positively even in the midst of difficult situations.

"The more brands that join, the more we empower SMEs to grow, along with the more we can help our users earn income, we can grow stronger together," she concluded.

For those who are curious and cannot wait to shop and earn commissions, please immediately visit the Shonet’s website to try the latest and unique shopping experience.

About the Shonet:

The Shonet (short for Shopping Network) is a social commerce platform founded in 2017. Through the new social commerce feature launched on August 18, 2020, the Shonet invites consumers to buy and get commissions from each purchase via a unique link for users. As a social commerce, the Shonet presents a collection of fashion and beauty products from trusted local and international brands according to the latest trends in clothing and women’s beauty products. For more information, please visit https://www.theshonet.com/

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Related Links :

https://www.theshonet.com/

Luxury brands embrace social media marketing in China

BEIJING, Aug. 20, 2020 — A news report by China.org.cn on China’s luxury goods market:

 

On August 6, the well-known luxury brand Louis Vuitton held a fashion show in Shanghai — its first since the coronavirus outbreak. Livestreamed across multiple social media platforms such as Douyin, the Chinese version of TikTok; Weibo, China’s Twitter; and a WeChat mini program, the show drew a sizeable audience, garnering more than 50 million views on Weibo alone.

The show’s popularity reflects the impressive performance of the Chinese luxury goods market. In the face of the ongoing COVID-19 crisis, the global luxury goods market is expected to shrink dramatically, while sales of many brands in Europe and America have plummeted. However, assessments of the China’s market are far rosier. The financial reports of groups such as LVMH and Kering all show that sales in China were significantly higher than those in other regions in the second quarter of 2020.

But it is not only in the luxury goods sector; the Chinese consumer market as a whole looks promising. The financial reports of many American companies, including Tesla and Nike, reveal that the Chinese market has helped offset the damage from tumbling sales in other regions. During this tough period, China has become a lucrative market for many international companies.

The reasons behind this are that China has contained the epidemic and recovered rapidly. China is regarded as one of the world’s largest and fastest growing consumer markets. Over the past few years, household wealth in the country has risen, the middle class continues to grow, and the spending power of consumers in second-, third- and fourth-tier cities has also increased significantly; millennials and Generation Z hold enormous influence in the market with their unique consumption habits; and online shopping and multi-channel retail is shaping consumption in China in new ways. One report even predicts that China will contribute around half of all global luxury consumption by 2025, which demonstrates the country’s vast consumer market and huge potential.

It is worth noting that due to the effect of COVID-19 on travel, many of the world’s top luxury companies have responded by promoting their brands on Chinese social media platforms such as Douyin and "Little Red Book". They have posted and livestreamed frequently to attract more Chinese consumers. In fact, the pandemic has acted more like a catalyst: social networking, which promotes individuality and interconnectivity, has crept into traditional brand promotion and sales, forming a new business model and generating returns. In the future, this model will become the new normal, helping to further unleash consumption potential and stimulate economic growth.

China Mosaic
http://www.china.org.cn/video/node_7230027.htm

Luxury brands embrace social media marketing in China
http://www.china.org.cn/video/2020-08/20/content_76618686.htm

Valmont Barcelona Bridal Fashion Week will be celebrated in September in a new virtual format

BARCELONA, Spain, July 24, 2020 — The leading international show for bridal fashion organised by Fira de Barcelona will present from the 4th to the 10th of September a new virtual format with the objective of creating new synergies between all global connection channels, in order to increase the opportunities for interaction, internationalization and business.

Valmont Barcelona Bridal Fashion Week will be celebrated in September in a new virtual format
Valmont Barcelona Bridal Fashion Week will be celebrated in September in a new virtual format

The fashion shows will be pre-recorded in an innovative 400 m2 stage, consisting of 7 m high and over 20 m wide LED screens, capable of adapting to the artistic needs of each designer and broadcast via streaming from 4th September. They will be accessible to a global audience who will be able to experience the show in an interactive way. 

Therefore, the fashion show will offer revolutionary and innovative staging through the unmistakable language and aesthetics of the La Fura dels Baus theatre and show production company, responsible for creating the opening ceremony of the Barcelona Olympic Games (1992), opera stagings and online productions.

The event will also feature a digital showroom that will provide a new environment to showcase the collections of the major firms in the bridal industry to buyers from around the world and generate multiple connections and commercial agreements on an international level. The VBBFW app will be designed in a simple and intuitive way so that buyers and influencers can browse, chat and meet up with brand representatives in a virtual way, at any time and from anywhere, via a mobile phone or a computer.

In this context, VBBFW provides the bridal community with the largest digital platform of bridal fashion that will serve as a hub for all the players in the industry to promote international business opportunities and to connect brands and all industry professionals and a global audience.

VBBFW is also a hub for research, awareness and knowledge for the bridal industry to support brands and designers in the development of their commercial and communication strategies globally.

TUKA3D Removes Touch and Feel Barrier For Digital Development of Apparel

LOS ANGELES, July 22, 2020 — Tukatech introduces the first “feel factor value” to fabrics based on a mathematical calculation using bend and surface friction values in all warp, weft, and shear directions. This feature helps in 3D product design as customers can quickly relate fabric feel without having to wait for a physical sample which can delay the development process.

What is a “fabric feel factor?” It is a number which someone may be able to learn and associate in their mind when imagining what the fabric will feel like. The relational value comparison is based on many fabrics familiar to users. This is like understanding a weather report where, for example, the temperature is 56 degrees Fahrenheit but “feels like” 65. This “feels like” conveys that one might feel warmer than the current temperature would indicate. This may be due to various reasons in the environment for that day including wind velocity and humidity. Simply telling the relative humidity is a certain value or that the wind is at a certain velocity does not instantly convey the feel factor of the temperature. However, if it is told that the temperature feels like 65 degrees it instantly conveys what to expect.

A similar analogy has been applied to fabrics. For example, most apparel people know from experience how soft a fine silk scarf feels and know that raw denim or burlap is rough. A number can be assigned to fabrics that will convey to the mind the feel factor of the fabric. If the softest fabric was a 10 on a scale of 1 to 10 and the roughest was a 1, then other fabrics fall in between. This determination from most used fabrics now can be classified with reference number for each and a feel factor for new fabric will help the design community to “digitally feel” the fabric while they can see the drape and movement of fabric in TUKA3D. These values can then be tabulated and the mean for each fabric taken and assigned to that fabric.

“What do you feel when someone say it feels soft like baby’s skin, or it tastes too salty, or the sound is too loud. As humans, we do have our sensory abilities to predict taste or listening on a decibel factor, same senses can relate these ‘feel factor’ to predict the feel of fabrics by comparison numbers of known fabrics. We wanted to give designers the ‘feel factor’ to help speed up the product development process in digital format, as well as give consumers the ability to digitally feel the fabric before making their purchase,” explains Ram Sareen, CEO-Founder of Tukatech. 

For more information about our latest fabric feel factor feature, TUKA3D, or any other solutions, please visit www.tukatech.com or email tukateam@tukatech.com.

About Tukatech – Tukatech was founded in 1995 with the objective to have pattern makers create patterns digitally on the computer. On their silver anniversary, Tukatech is an influential fashion technology company known worldwide for innovative solutions and superior technical support. They are the industry’s leading provider of award winning CAD (TUKAcad), Automatic Marker Making (SMARTmark), and 3D software (TUKA3D virtual fit and sampling and TUKA3D Designer Edition Visualizer) and machinery for product development, cloud collaboration, and garment manufacturing. Visit us at: www.tukatech.com 

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ZAFUL 6th anniversary carnival, launching VR fashion week and conducting continuous webcasts with Likee

NEW YORK, June 16, 2020 /PRNewswire/ — With a 50% increase on sales compared with that of the same period last year, ZAFUL, a Global fast fashion brand, has finished its three-day celebration of the 6th anniversary on June 8, 2020. The follow-up promotions will continue until June 18.

ZAFUL 6th anniversary carnival
ZAFUL 6th anniversary carnival

At the 6th anniversary carnival, ZAFUL also organized series of events including charity sale of pandemic-themed shirts, VR online fashion week, as well as 24-hour continuously webcasts of global celebrities and provided discounted items for followers. The content of the celebration varies from nation to nation, creating a refreshing shopping experience for its consumers.

Introducing themed shirts

During the pre-sale period, a charity fair of 10 series of themed shirts with the topic of “Stay Positive With ZAFUL” was conducted on the website and the income from June 1 to June 10 will be donated to COVID-19 Solidarity Response Fund for WHO. The purpose of this activity is to convey an optimistic attitude towards the epidemic as well as provide possible assistance to fight against the pandemic.

Launching VR fashion week on the app

Besides, while many fashion brands begin streaming their shows online due to the epidemic, ZAFUL provide more variety for the Fashion Week, launching an online VR fashion week themed as ZAFUL DIGITAL FASHION SHOW on June, 2020.

With the slogan of “do digital, do more”, this show created a multi-dimensional zone through the combination of digital and fashion, diversely displaying the new apparel of the season. A variety of clothing with different themes and styles were shown in the daily scenes of young people like parties, streets, subway, etc., among which the themed shirts were included. Consumers can go directly to the ZAFUL app for a purchase through the VR images.

Conducting continuous webcasts with Likee

From June 9th to 12th, ZAFUL initiated several webcasts of global celebrities on its live broadcast platform. There were 14 distinctive live broadcast on June 9th and around the clock so that customers were able to enter the stream rooms and made purchases whenever they want. Having considerable influence and fan base in the fields of photography, music, yoga, dance and so on, the celebrities involved launched the webcasts with their own characteristics and introduced ZAFUL products to the fans around the world.

In addition, cooperating with Likee, a short video platform of Singapore video social network Bigo, ZAFUL also participates in various theme activities initiated by different platforms to display its diverse image. Likewise, consumers can click the link directing to ZAFUL official website and place orders when watching these theme videos.

 

About ZAFUL
Found in 2014, ZAFUL is dedicated to offering fashionable and cost-efficient fashion-related merchandise for the youthful technology worldwide. In 2019, ZAFUL was ranked 23rd in High 50 China Export Manufacturers by BrandZ, the world’s largest model fairness database. With 40 million registered users and an average monthly website visit of over 170 million, ZAFUL has sold its products to more than 260 nations and regions by the end of 2019.

Website: www.zaful.com

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RÉDUIT’s Haircare System Tops Trending Lists Less Than a Month After Launch

The RÉDUIT One and Hairpods™, which utilize proprietary micro-misting technology, have outpaced some of the hottest beauty gadgets out there.

NEUCHÂTEL, Switzerland, June 11, 2020 /PRNewswire/ — RÉDUIT’s products, the RÉDUIT One applicator and their line of Hairpods™ haircare treatments, have stormed to the no. 2 position on TrendHunter.com‘s “Top 100 Gadget Trends in June 2020” list on June 10th, leaving behind a bunch of world-renowned brands like Microsoft, Intel, Samsung, Nintendo.

RÉDUIT Shine Diffusion Hairpods(TM) - infuse hair with a lustrous shine in just seconds
RÉDUIT Shine Diffusion Hairpods(TM) – infuse hair with a lustrous shine in just seconds

TrendHunter is the world’s largest trend community, with more than 20,000,000 monthly views. Known for leveraging big data, researchers, and AI to identify consumer insights, they actively seek out the world’s most innovative companies and ideas. The trend experts gave RÉDUIT’s products a rating of 9.8 out of 10, and wrote, “RÉDUIT offers products […] which have the potential to transform the way people apply their hair products.”

RÉDUIT is on a mission to deliver smarter, superior, and more sustainable beauty concepts, without the usual compromise on quality or innovation. The RÉDUIT One device and Hairpods™ form a comprehensive haircare delivery system that enhances the application of proven haircare ingredients with never-seen-before efficiency in the haircare industry. The system relies on proprietary magnetic-misting technology to improve both application and absorption in haircare treatments. Hairpods™ are pre-packed formulations free of unnecessary ingredients usually used as fillers, thickeners or stabilizers, which allow for 38 times better performances while creating less waste.

“This is an important milestone, as it shows that a beauty product can be as exciting as the world’s best gadgets from the top brands. Trend data validates our view that beauty devices are no longer regarded as accessories.  They are now seen as necessities that make our lives easier, our beauty routines more efficient, and deliver performance that far exceeds manual application” says Paul Peros, the CEO of RÉDUIT.

This news comes in the wake of a number of recent initiatives and accomplishments on the part of the company, including the announcement of an ambitious 20:20 launch campaign, where a new product will be released every week for 20 weeks.

RÉDUIT has recently won the Best Special Innovation award at the Pure Beauty Global Awards 2020 for their Hairpods™ line.  To learn more about RÉDUIT, visit their website at www.reduit.com.

About RÉDUIT:

In French ‘Réduit’ means ‘reduced’. We reduce packaging. Amplify results. Reduce time. Amplify efficacy. Reduce steps. Amplify beauty.

RÉDUIT was created with one vision: to revolutionize the everyday beauty routine.  We started in Neuchâtel, Switzerland, with the dream of creating truly superior beauty products. From performance to sustainability and user-friendliness, we design products that truly elevate the everyday.

Set on raising the bar for professional and at-home beauty solutions that deliver on one simple promise: enhancing the results and experience while reducing the unnecessary.

For more information on RÉDUIT, visit our Media Center (https://reduit.com/media/), or contact us directly at media@reduit.com

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Tukatech Releases 3D Assets Library for TUKA3D Designer Edition Visualization Solution

LOS ANGELES, May 11, 2020 /PRNewswire/ — Tukatech Inc.  released their latest version of TUKAcad 3D Designer Edition (DE).  The subscription-based 3D Visualizer now includes a library of pre-made 3D garments.  These templates for t-shirts, dresses, leggings and other product categories help designers get a head start with 3D design starting at $5.00 per 3D garment or 2D pattern.

TUKA3D Designer Edition - DE 3D Assets and Library
TUKA3D Designer Edition – DE 3D Assets and Library

“A lot of designers are realizing 3D is the way to go forward for fashion design. There is no need to create flat sketches for visualizing and creating storyboards. Simply start with a blank 3D canvas, select an asset from the library, and play with the artwork until you like what you see, then share the render in place of a sketch or physical sample,” says Rialyn Espinosa, 3D CAD Specialist at Tukatech. 3D assets for garment styles and related virtual models will be available for purchase via TUKAweb (Tukatech’s subscription portal). For a limited time Tukatech will be offering TUKA3D Designer Edition for $1

The company will regularly add new styles to the asset library, including categories for plus-size and children. Users of the TUKA3D DE Visualizer module can view artwork at real scale on a life-life 3D garment. They can view multiple colorways at once, with the option to apply artwork using native design and placement tools or their favorite graphic design application, such as Photoshop, Illustrator, or CorelDRAW. The Visualizer module includes high-quality rendering for presentations. As with all Tukatech software applications, short help videos are built into the Visualizer module to help subscribers get started.

“We have hundreds of users around the globe that are using TUKA3D DE in their routines to visualize and create amazing linesheets,” says Ram Sareen, Founder and CEO of Tukatech.  “This $29/month solution solves the issue for those that want to quickly create a new style from a virtual asset and place prints and repeats on your approved real bodies,” continues Sareen.

For more information about TUKA3D Designer Edition and other subscriptions please visit: https://www.tukaweb.com/subscriptions/design_edition.

About Tukatech – Tukatech was founded in 1995 with the objective to have pattern makers create patterns digitally on the computer. On their silver anniversary, Tukatech is an influential fashion technology company known worldwide for innovative solutions and superior technical support. They are the industry’s leading provider of fashion software and machinery for product development, cloud collaboration, and garment manufacturing. Visit us at: https://tukatech.com/

Contact: tukateam@tukatech.com

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Global Online Retailer SHEIN Announces SHEIN TOGETHER Featuring Headlining Performances By Katy Perry And Lil Nas X

A Virtual Event To Benefit The COVID-19 Solidarity Response Fund For WHO Powered By The United Nations Foundation

LOS ANGELES, May 4, 2020 /PRNewswire/ — Global industry-leading e-retailer SHEIN announces the brand’s first-ever digital entertainment festival, SHEIN Together, on May 9, 2020. The four-hour digital event SHEIN Together will be streamed via SHEIN’s free app and will help to support and raise awareness and donations to benefit the COVID-19 Solidarity Response Fund for the World Health Organization (WHO) – powered by the United Nations Foundation.

The COVID-19 Solidarity Response Fund for the WHO is the only way individuals, corporations, foundations, and other organizations around the world can directly support WHO’s global work to help countries prevent, detect, and respond to the COVID-19 pandemic. This fund also supports the work of two partners, UNICEF and the Coalition for Epidemic Preparedness Innovations (CEPI).

The unique virtual showcase begins Saturday, May 9th at 1 pm PT and will be packed with exclusive music performances, celebrity segments, special influencer appearances, and TikTok guests. Hosted by E! News’ “The Rundown” host Erin Lim, viewers will also see a beauty tutorial by Chrisspy, at-home styling sessions by celebrity stylists Maeve Reilly and Karla Welch, and plenty of surprises!

PERFORMANCES BY:
KATY PERRY
LIL NAS X
RITA ORA    |    DOJA CAT

SPECIAL GUESTS:
HAILEY BIEBER
YARA SHAHIDI
MADELAINE PETSCH
STORM REID
VANESSA MORGAN
LELE PONS
TYLER CAMERON
KIMBERLY LOAIZA
SOFIA WYLIE

SHEIN is committed to donating $100K to the fund with viewers able to also participate by purchasing a limited-edition #SHEINtogether t-shirt collection where 100% of the proceeds will go to the UN Foundation for the COVID-19 Solidarity Response Fund for WHO.  #SHEINtogether t-shirts will retail for $10.00 USD and are available to purchase starting May 4, 2020 at www.shein.com. Additionally, viewers can donate through a donation link on the app and all funds will contribute to supporting the fund.

“As a global brand, we know this crisis has affected all of our communities, consumers and their families and we couldn’t stand by and not help,” says Molly Miao, SHEIN Co-founder. “In addition to our efforts in donating masks to those on the frontlines internationally, we wanted to also make sure our audience understands the importance of supporting this cause, which is why we came up with the idea to host SHEIN Together.”

Download the app on iPhone or Android at the Apple App Store or visit www.shein.com for more details.

About SHEIN Together:
SHEIN Together is a virtual entertainment showcase to benefit the COVID-19 Solidarity Response Fund for WHO – powered by the United Nations Foundation. Hosted by E! News’ “The Rundown” host Erin Lim, the streamed broadcast featuring exclusive music performances by Katy Perry, Lil Nas X, Rita Ora, and Doja Cat. Celebrity segments, special influencer and TikTok appearances by Hailey Bieber, Yara Shahidi, Madelaine Petsch, Storm Reid, Vanessa Morgan, Lele Pons, Tyler Cameron, and many more. SHEIN Together will be broadcasted exclusively on SHEIN app available for download for iPhone and Android on May 9th, 2020 at 1 pm PT.

About SHEIN:
Founded in 2008, SHEIN is a fast-fashion e-retailer with a global network that spans 220 countries and regions. Here at SHEIN, we place a premium not on our apparel, but on choice. That’s why we drop 500 new fashion items daily, spoiling our customers with a dizzying selection of on-trend womenswear that they can mix and match to their heart’s delight. We do this because we believe that the clothes we wear reflect our personalities and we want to empower today’s women to explore and express their individuality. With the abundance of choice we provide, our customers can intricately craft that perfect look which reflects their individuality. Simply put, we help you do you.

To learn more about SHEIN, follow us at shein.com, instagram.com/shein and youtube.com/shein.

About UN Foundation:
The UN Foundation brings together ideas, people, and resources to help the United Nations drive global progress and tackle urgent problems. Our hallmark is to collaborate for lasting change and innovate to address humanity’s greatest challenges. Learn more at www.unfoundation.org

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Secoo announced an exclusive online strategic partnership with China Fashion Week

BEIJING, May 1, 2020 /PRNewswire/ — Secoo Holding Limited (NASDAQ: SECO), the exclusive strategic online partner of China Fashion Week, will launch the 2020 AW “cloud” fashion week today. Secoo will exclusively present over 100 live stream sessions of fashion shows, presentations, and “see now, buy now ” online sessions from 1st May to 7th May. 

This season under the current global pandemic situation, Secoo and China Fashion Week jointly announced the theme of 2020AW fashion week as “Rebuild. Innovate. 2020 “. The new fashion week format will bring designers closer to the consumers and build an integrated model that promotes creativity and commerce.    

Secoo consumers will have exclusive access to over 170 designer brands presentations from China and over 60 international designer brands from 15 countries, including France, the United Kingdom, the United States, Italy, Japan, South Korea, and New Zealand. Secoo will live stream AW2020 fashion shows and presentations across China and internationally online. Over 70 brands will also hold live stream “See now, buy now” selling sessions exclusively to reach Secoo’s targeted high-end consumers.  

Besides, leveraging both parties’ industry influence and extensive network, Secoo and China Fashion Week will jointly host four sessions of ‘China Fashion Forum’ focusing on “Rebuilding and Innovating” topics in Technology, Sustainability, Business Model, Brands & Consumers engagement.

With this innovative partnership, both Secoo and China Fashion Week look toward a long term successful new partnership model to support designers and grow the China fashion industry together.

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