TOKYO, Sept. 18, 2020 — This week Informa Markets successfully held four exhibitions in Japan, including Call Center/CRM Demo & Conference Osaka, eCommerce Fair Osaka, Diet & Beauty Fair (Tokyo) and PROJECT Tokyo. These events altogether hosted over 500 exhibiting companies and over 20,000 attendees. Eager…
Indonesian Start Up the Shonet, Launches Social Commerce Providing New Stimulus for Fashion and Beauty Players to Survive the Pandemic Period
JAKARTA, Indonesia, Sept. 9, 2020 — The COVID-19 pandemic has an impact on the continuity of the entire industry, including in the realm of fashion and beauty. In the midst of a challenging situation for industry players, the Shonet as a digital company based for social commerce focuses on supporting the…
Luxury brands embrace social media marketing in China
BEIJING, Aug. 20, 2020 — A news report by China.org.cn on China’s luxury goods market:   On August 6, the well-known luxury brand Louis Vuitton held a fashion show in Shanghai — its first since the coronavirus outbreak. Livestreamed across multiple social media platforms such as Douyin, the…
Valmont Barcelona Bridal Fashion Week will be celebrated in September in a new virtual format
BARCELONA, Spain, July 24, 2020 — The leading international show for bridal fashion organised by Fira de Barcelona will present from the 4th to the 10th of September a new virtual format with the objective of creating new synergies between all global connection…
TUKA3D Removes Touch and Feel Barrier For Digital Development of Apparel
LOS ANGELES, July 22, 2020 — Tukatech introduces the first "feel factor value" to fabrics based on a mathematical calculation using bend and surface friction values in all warp, weft, and shear directions. This feature helps in 3D product design as customers can quickly…
ZAFUL 6th anniversary carnival, launching VR fashion week and conducting continuous webcasts with Likee
NEW YORK, June 16, 2020 /PRNewswire/ — With a 50% increase on sales compared with that of the same period last year, ZAFUL, a Global fast fashion brand, has finished its three-day celebration of the 6th anniversary on June 8, 2020. The follow-up promotions will continue until June 18.
At the 6th anniversary carnival, ZAFUL also organized series of events including charity sale of pandemic-themed shirts, VR online fashion week, as well as 24-hour continuously webcasts of global celebrities and provided discounted items for followers. The content of the celebration varies from nation to nation, creating a refreshing shopping experience for its consumers.
Introducing themed shirts
During the pre-sale period, a charity fair of 10 series of themed shirts with the topic of "Stay Positive With ZAFUL" was conducted on the website and the income from June 1 to June 10 will be donated to COVID-19 Solidarity Response Fund for WHO. The purpose of this activity is to convey an optimistic attitude towards the epidemic as well as provide possible assistance to fight against the pandemic.
Launching VR fashion week on the app
Besides, while many fashion brands begin streaming their shows online due to the epidemic, ZAFUL provide more variety for the Fashion Week, launching an online VR fashion week themed as ZAFUL DIGITAL FASHION SHOW on June, 2020.
With the slogan of "do digital, do more", this show created a multi-dimensional zone through the combination of digital and fashion, diversely displaying the new apparel of the season. A variety of clothing with different themes and styles were shown in the daily scenes of young people like parties, streets, subway, etc., among which the themed shirts were included. Consumers can go directly to the ZAFUL app for a purchase through the VR images.
Conducting continuous webcasts with Likee
From June 9th to 12th, ZAFUL initiated several webcasts of global celebrities on its live broadcast platform. There were 14 distinctive live broadcast on June 9th and around the clock so that customers were able to enter the stream rooms and made purchases whenever they want. Having considerable influence and fan base in the fields of photography, music, yoga, dance and so on, the celebrities involved launched the webcasts with their own characteristics and introduced ZAFUL products to the fans around the world.
In addition, cooperating with Likee, a short video platform of Singapore video social network Bigo, ZAFUL also participates in various theme activities initiated by different platforms to display its diverse image. Likewise, consumers can click the link directing to ZAFUL official website and place orders when watching these theme videos.
About ZAFUL
Found in 2014, ZAFUL is dedicated to offering fashionable and cost-efficient fashion-related merchandise for the youthful technology worldwide. In 2019, ZAFUL was ranked 23rd in High 50 China Export Manufacturers by BrandZ, the world’s largest model fairness database. With 40 million registered users and an average monthly website visit of over 170 million, ZAFUL has sold its products to more than 260 nations and regions by the end of 2019.
Website: www.zaful.com
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RÉDUIT’s Haircare System Tops Trending Lists Less Than a Month After Launch
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The RÉDUIT One and Hairpods™, which utilize proprietary micro-misting technology, have outpaced some of the hottest beauty gadgets out there.
NEUCHÂTEL, Switzerland, June 11, 2020 /PRNewswire/ — RÉDUIT’s products, the RÉDUIT One applicator and their line of Hairpods™ haircare treatments, have stormed to the no. 2 position on TrendHunter.com‘s "Top 100 Gadget Trends in June 2020" list on June 10th, leaving behind a bunch of world-renowned brands like Microsoft, Intel, Samsung, Nintendo.
RÉDUIT Shine Diffusion Hairpods(TM) – infuse hair with a lustrous shine in just seconds
TrendHunter is the world’s largest trend community, with more than 20,000,000 monthly views. Known for leveraging big data, researchers, and AI to identify consumer insights, they actively seek out the world’s most innovative companies and ideas. The trend experts gave RÉDUIT’s products a rating of 9.8 out of 10, and wrote, "RÉDUIT offers products […] which have the potential to transform the way people apply their hair products."
RÉDUIT is on a mission to deliver smarter, superior, and more sustainable beauty concepts, without the usual compromise on quality or innovation. The RÉDUIT One device and Hairpods™ form a comprehensive haircare delivery system that enhances the application of proven haircare ingredients with never-seen-before efficiency in the haircare industry. The system relies on proprietary magnetic-misting technology to improve both application and absorption in haircare treatments. Hairpods™ are pre-packed formulations free of unnecessary ingredients usually used as fillers, thickeners or stabilizers, which allow for 38 times better performances while creating less waste.
"This is an important milestone, as it shows that a beauty product can be as exciting as the world’s best gadgets from the top brands. Trend data validates our view that beauty devices are no longer regarded as accessories. They are now seen as necessities that make our lives easier, our beauty routines more efficient, and deliver performance that far exceeds manual application" says Paul Peros, the CEO of RÉDUIT.
This news comes in the wake of a number of recent initiatives and accomplishments on the part of the company, including the announcement of an ambitious 20:20 launch campaign, where a new product will be released every week for 20 weeks.
RÉDUIT has recently won the Best Special Innovation award at the Pure Beauty Global Awards 2020 for their Hairpods™ line. To learn more about RÉDUIT, visit their website at www.reduit.com.
About RÉDUIT:
In French ‘Réduit’ means ‘reduced’. We reduce packaging. Amplify results. Reduce time. Amplify efficacy. Reduce steps. Amplify beauty.
RÉDUIT was created with one vision: to revolutionize the everyday beauty routine. We started in Neuchâtel, Switzerland, with the dream of creating truly superior beauty products. From performance to sustainability and user-friendliness, we design products that truly elevate the everyday.
Set on raising the bar for professional and at-home beauty solutions that deliver on one simple promise: enhancing the results and experience while reducing the unnecessary.
For more information on RÉDUIT, visit our Media Center (https://reduit.com/media/), or contact us directly at [email protected]
Photo – https://techent.tv/wp-content/uploads/2020/06/reduits-haircare-system-tops-trending-lists-less-than-a-month-after-launch-1.jpg
Logo – https://techent.tv/wp-content/uploads/2020/06/reduits-haircare-system-tops-trending-lists-less-than-a-month-after-launch.jpg
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Tukatech Releases 3D Assets Library for TUKA3D Designer Edition Visualization Solution
LOS ANGELES, May 11, 2020 /PRNewswire/ — Tukatech Inc. released their latest version of TUKAcad 3D Designer Edition (DE). The subscription-based 3D Visualizer now includes a library of pre-made 3D garments. These templates for t-shirts, dresses, leggings and other product categories…
Global Online Retailer SHEIN Announces SHEIN TOGETHER Featuring Headlining Performances By Katy Perry And Lil Nas X
A Virtual Event To Benefit The COVID-19 Solidarity Response Fund For WHO Powered By The United Nations Foundation LOS ANGELES, May 4, 2020 /PRNewswire/ — Global industry-leading e-retailer SHEIN announces the brand’s first-ever digital entertainment festival, SHEIN Together, on May 9,…
Secoo announced an exclusive online strategic partnership with China Fashion Week
BEIJING, May 1, 2020 /PRNewswire/ — Secoo Holding Limited (NASDAQ: SECO), the exclusive strategic online partner of China Fashion Week, will launch the 2020 AW “cloud” fashion week today. Secoo will exclusively present over 100 live stream sessions of fashion shows,…