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PR Newswire

LILYSILK Partners with Leading Nonprofits to Celebrate National Nonprofit Day, Empowering Communities and Promoting Sustainability

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NEW YORK, Aug. 17, 2024 /PRNewswire/ — LILYSILK celebrates its 14th anniversary and Brand Month this August and proudly commemorates National Nonprofit Day on August 17 by announcing two new partnerships with the World Woman Foundation and I Support The Girls. Additionally, LILYSILK continues its collaboration with longstanding partners, including National Breast Cancer Foundation®, Baby2Baby, and One Tree Planted, demonstrating a sustained commitment to community support and environmental sustainability.

National Nonprofit Day serves as a reminder of the collective efforts of individuals and organizations to create a more equitable and compassionate world, highlighting the critical role in addressing societal issues, promoting social justice, and providing essential services to those in need.

Credit: I Support The Girls
Credit: I Support The Girls

LILYSILK is thrilled to partner with the World Woman Foundation as their sustainable fashion partner. This collaboration aims to empower women across North America and Europe by promoting sustainability and leadership through the use of sustainable silk products.

“We are thrilled to partner with LILYSILK, a brand that shares our commitment to sustainability and women’s empowerment,” said Rupa Dash, CEO of the World Woman Foundation. “This partnership is a significant step towards creating a more sustainable future while uplifting women worldwide.”

LILYSILK proudly supports I Support The Girls (ISTG) by donating over US$8,000 worth of bras to promote dignity for all. Dana Marlowe, founder and Executive Director of ISTG, expressed enthusiasm for the partnership: “LILYSILK’s generous donation enables us to support hundreds of individuals in need.” ISTG collects and distributes essential items to women experiencing homelessness and distress, fostering dignity and confidence.

Since 2022, LILYSILK has been a steadfast supporter of National Breast Cancer Foundation®, contributing over US$5,000 and US$43,000 worth of eye masks to aid women undergoing breast cancer treatment.

LILYSILK continues its support for Baby2Baby, helping the organization continue to provide essential items like diapers. In celebration of Mother’s Day this year, LILYSILK helped Baby2Baby distribute 250,000 diapers to mothers and their babies. Additionally, in 2023, LILYSILK partnered with One Tree Planted to plant 35,000 trees in Brazil and Mexico, reaffirming their commitment to sustainability and reforestation efforts.

“We express our deepest gratitude to our nonprofit partners who enable us to make a positive impact,” said David Wang, CEO of LILYSILK. “By collaborating with nonprofits, we underscore our commitment to sustainability and community empowerment.”

PR Newswire

Leading Luxury Platform SENSER Expands to the US, Marking a Major Step in Global Strategy

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NEW YORK, June 28, 2024 /PRNewswire/ — A new powerhouse in global luxury retail, SENSER, is making its debut in North America. SENSER is one of the most influential luxury shopping platforms and leading force in fashion e-commerce. Currently, the SENSER app serves over 2 million high-net-worth customers, offering an unparalleled luxury fashion experience. In just a few years, SENSER has revolutionized the fashion industry, attracting significant attention and securing substantial funding from various prestigious institutions. Now, SENSER is officially entering the US market, bringing a brand-new luxury shopping experience to American consumers.

In 2023, SENSER announced the appointment of Mr. Francesco Tombolini, the former EVP of ARMANI, the former Digital Director of GUCCI, and the President of CBI, as the Head of SENSER’s Global Advisory Board.

In early 2024, SENSER officially announced its strategic focus on the US market as the next stage of its global expansion, committed to bringing an enhanced fashion consumption experience to American consumers.

INTRAMIRROR LIMITED has launched SENSER, now recognized as one of the world’s leading luxury fashion e-commerce platforms. Known for its exceptional two-stage logistics experience, SENSER ensures top-tier service for fashion enthusiasts globally. The app partners with over 2,500 brand counters across 60 countries, offering a curated selection of more than 500,000 luxury items.

Since its inception, the SENSER app has quickly garnered a loyal user base exceeding 2 million. In its first year alone, SENSER outperformed established e-commerce giants in numerous countries and regions. The app continued its rapid growth throughout 2023, displaying a promising trend of become the premier choice for fashion consumers. This remarkable success is driven by SENSER’s deep integration and meticulous operations within the global luxury supply chain. The app offers a more comprehensive and extensive product ecosystem than its competitors, boasting an unrivaled number of SKUs and exceptional supply chain capabilities.

Additionally, all SENSER products are shipped directly from European boutiques, allowing consumers to purchase their desired items at 30-60% off retail prices while enjoying a VIP-level professional fashion service experience, similar to that of physical stores.

Leveraging its digital supply chain platform, SENSER empowers major overseas fashion department stores and luxury counters with digital capabilities. Driven by technology, it seamlessly brings luxury goods from fashion malls worldwide to the online sphere. It is worth mentioning that SENSER has also established a dynamic logistics tracking system to solve various uncertainties in cross-border transportation. For instance, if an order experiences any delays beyond a predetermined timeframe, the platform will conduct targeted investigations and provide real-time updates to the user, ensuring the reliability and transparency of the logistics experience.

Recognizing the highly personalized nature of luxury consumption, the SENSER app has introduced the role of “online fashion consultants”. The app intelligently matches users with dedicated fashion advisors and provides personalized service throughout the shopping process. These services include pre-ordering the new season styles, custom styling advice, pre-sales product recommendations, global sourcing, international logistics tracking, and customized return and exchange programs. For core users, these “fashion consultants” maintain ongoing relationships, providing tailored support and guidance.

Today, this successful model is set to open a new door to luxury shopping for American consumers.The SENSER app will offer over 500,000 items, including both luxury brands and designer brands at prices ranging from 30% to 70% off US retail prices. This significantly expands consumer choices, allowing both classic enthusiasts and trendsetters to discover their perfect finds.

SENSER is more than just a shopping platform; it is also an advocate of a unique lifestyle. To celebrate the grand opening of the US market, SENSER APP has launched special discounts for new users, covering iconic brands such as Chanel, LV, MiuMiu and Prada. The scale of the event is unprecedented, and hundreds of thousands of items can enjoy subsidized prices, which fully reflects SENSER’s emphasis on the US market.

Authenticity Guarantee and quality assurance remains SENSER’s core value. All its products are carefully selected from European boutiques and are rigorously certified by CCIC before reaching the consumer. This guarantees the authenticity and excellent quality of each luxury item, allowing customers to enjoy the discount price at the same time, but also have the same shopping experience as the physical store – thoughtful and privileged.

SENSER’s expansion into the US marks a significant milestone in its internationalization strategy, injecting fresh vitality into the American luxury market. With highly competitive prices, a diverse selection of fashion items and strict quality control from source to end consumer, SENSER is poised to lead a revolution in luxury consumption. It empowers every consumer in pursuit of a better life to enjoy the allure of global luxury while experiencing a more convenient, secure, and cost-effective shopping experience.

PR Newswire

2023 ELLE STYLE AWARDS ended perfectly in Hangzhou, China

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SHANGHAI, Nov. 17, 2023 /PRNewswire/ — Nov.3, The 2023 ELLE Style Awards was held with the theme of “REUNION and TRIBUTE” by ELLE China at Hangzhou Future Sci-tech City. Nearly 100 celebrities and models gathered to celebrate ELLE China’s 35th anniversary, to pay tribute to the fashion styles and women’s spirits that have been witnessed and led by China over the past 35 years. The evening served as an opportunity to reflect on the past and look ahead to the future of China’s fashion industry, as a new chapter was collectively written.


Daisy Wang, CEO of Hearst Greater China, Valéria, International director of ELLE, and Sun Zhe, Editor-in-chief of ELLE China, opened the ceremony with their speeches. Several representatives from the fashion industry were awarded at the event. Maria Grazia Chiuri, the first female creative director of Dior, was given the “Fashion Designer of the Year” award. The iconic Red Sole Shoe creator Christian Louboutin was presented with the “ELLE Legend Award”. Supermodel Zhang Lina, who graced the cover of ELLE China 35th anniversary, won the “Supermodel of the Year “, whereas Wang Wenqin, the first supermodel to feature on the ELLE China’s cover, won the ” Iconic Supermodel of the Year”. Makeup artist Xin Miao awarded the “Makeup Artist of the Year”, artist Cao Fei won the “Artist of the Year” and swimming athlete Ye Shiwen,who recently achieved great feats at the Hangzhou Asian Game, was distinguished as the “Athlete of the Year.” In addition, the “Rising Supermodel of the Year” and “Rising Photographer” were bestowed upon supermodel Ouyang Ying and photographer Ren Haihua respectively, and the “Stylish Rising Award” was presented to Shanghai Haruki Murakami series.

It is worth mentioning that in this grand ceremony, Hearst China also held a strategic cooperation memorandum exchange ceremony with Hangzhou Future Sci-tech City, which will usher in more in-depth cooperation in the future. Another highlight of the ceremony is the announcement of HEARST WONDER CLUB, and the appearance of the first vice president unit and the first president of city.

2023 ELLE STYLE AWARDS thanks to our strategic partners Tmall, Taobao Live, ROBOCAR JiYue 01, RAPIDO, Ulike, Hennessy V.S.O.P , and Dolby Labs as technology support partner. Also thanks to the special partners Estee Lauder, Lancôme, Liby, Samsung, SkinCeuticals. Special thanks to T9tea.

PR Newswire

KREAM Announces Business Integration with SODA… To Leap as Asia’s Largest C2C and Fashion E-commerce Platform

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  • SODA, Operator of Japan’s Largest Limited-Edition Goods Trading Platform SNKRDUNK, is Leading the Country’s Consumer Trend and Culture
  • Integration of the two companies is expected to create the number one C2C and fashion e-commerce platform in the Asia-Pacific region, beyond Korea and Japan

SEOUL, South Korea, Oct. 4, 2023 /PRNewswire/ — KREAM Corporation (CEO and founder Kim Changwook) has announced its strategic integration with SODA inc. (“SODA”) (CEO and founder Yuta Uchiyama), the operator of Japan’s largest limited-edition goods trading platform, SNKRDUNK.  Through the investment, Soda is expected to incorporated into KREAM’s consolidated subsidiary.

Soda launched its SNKRDUNK service in 2018 and is best known as a Japanese startup backed by SoftBank’s Vision Fund 2. In 2021, SODA acquired MONOKABU, the second-largest player in the market, solidifying its position as the undisputed leader in the Japanese market

KREAM was launched in 2020 as one of the services operated by NAVER’s subsidiary, SNOW Corporation, and emerged as the largest and fastest growing player in the Korean fashion C2C market. Since its inception, KREAM has recorded an annual growth rate exceeding 230% based on transaction volume strongly followed by the nation’s trend-setting MZ and Alpha generation crowd.

The integration of the two companies is expected to provide an expanded product offering and channel offering to both the consumer and fashion brands not only in Korea and Japan, the two largest Asian markets for limited goods, but also eventually in other countries such as US, Australia, Thailand, Singapore, Indonesia, Malaysia, etc., where KREAM and SODA have respective operations or exposure.

The integration planning for synergies between KREAM and SODA is set to be completed in the first half of 2024. Current SODA management will continue to run SODA’s operation and an IPO of SODA in Japan is also being considered. SODA’s CEO and founder Yuta Uchiyama will be joining KREAM as its board member as well as chief officer for the combined operation’s global expansion.

Meanwhile, KREAM has also made additional investments in Sasom Company, which operates the leading Thailand’s limited-edition trading platform SASOM. Thailand is an emerging market leading Southeast Asia. As the size of the 1020-centered market is growing rapidly, the business is expected to grow even higher in the future.

PR Newswire

City Beach Partners with NewStore to Launch Mobile Consumer App

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Australia’s leading lifestyle and youth fashion brand will leverage the NewStore Consumer App to extend its digital footprint and enhance customer loyalty

BOSTON and BRISBANE, Australia, Sept. 20, 2023 /PRNewswire/ — NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, today announced a new partnership with City Beach, one of Australia’s premier youth fashion destinations. The retailer will leverage the NewStore Consumer App to design and launch the City Beach App, which will debut on iOS and Android in Australia, New Zealand, and the United States in the coming months.

Since its inception in 1985, City Beach has championed a legacy of youth fashion. With over 65 stores throughout Australia, the retailer boasts a curated selection of 300+ brands and is supported by a team of more than 3,000. City Beach’s digital footprint is equally as impressive, with its ecommerce operations accounting for a significant percentage of the company’s revenue. By rolling out the City Beach App, the business will extend its ecommerce presence beyond desktop and mobile web, strengthening its digital prowess while also enriching customer relationships and driving sales.

“After a comprehensive evaluation, it became evident that the NewStore platform was the perfect match from a feature-functionality standpoint,” said Chris Lockwood, Head of Ecommerce, City Beach. “This journey marks a turning point for City Beach, and we are confident that the end product will benefit our business and further our commitment to offering a superior customer experience.”

With NewStore, City Beach will have access to all the essential capabilities it needs to run a modern and engaging app, as well as real-time omnichannel inventory visibility, custom push notifications, and interactive product lookbooks. NewStore Consumer Apps also offer the following differentiating features:

  • Brand Stories: Provide an unmatched, on-brand in-app experience with interactive storytelling.
  • Immersive Videos: Seamlessly integrate videos to unlock captivating brand visuals that drive engagement.
  • Digital Loyalty: Offer a unique, members-only experience with out-of-the-box capabilities designed to create “superfans.”
  • App Extensions: Easily add external features for endless customization possibilities.

City Beach will benefit from the fact that NewStore Consumer Apps are proven to increase both engagement and brand loyalty. Compared to typical mobile website metrics, NewStore customers have seen 3x more visits from their app users and in-app conversion rates as high as 7x. At the same time, brands using NewStore Consumer Apps have significantly reduced customer acquisition costs, with 90% of users accessing the app directly versus through paid search advertisements.

“Youth fashion retail has its own set of challenges, and businesses must have a vision and strive to continue to adapt. NewStore not only gets this, but the team also brings a much-needed spirit of partnership and collaboration to the table,” added Troy Elliott, Head of Operations, City Beach. “In a rapidly evolving retail landscape, their innovative app development approach and commitment to our brand’s success truly set them apart.”

“The NewStore Consumer App is a vital component of our larger omnichannel platform,” said Stephan Schambach, Founder and CEO, NewStore. “Our modularity is a key differentiator, and brands like City Beach can choose how to leverage our offerings. Their decision to launch a NewStore Consumer App speaks not just to meeting today’s consumer demands but also to their forward-looking vision for retail’s future.”

NewStore runs apps for 25 brands in 40+ countries. To learn more about the NewStore Consumer App and request a demo, visit: https://www.newstore.com/mobile-retail-experience/

About City Beach
For more than three decades, City Beach has been a beacon of Aussie lifestyle, fashion and culture, growing from a small surf and skate shop established in 1985, to an international brand with over 65+ stores Australia wide. Over the years, it has evolved into Australia’s leading lifestyle brand, recognised and adored for its trendsetting apparel, footwear, and accessories.

With an unwavering commitment to an immersive shopping experience, City Beach continues to innovate and expand its global presence via their epic international online offering. City Beach stocks over 300 of the world’s biggest brands, with new arrivals landing every day.

About NewStore
NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built with MACH principles, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Its mobile-first, modular cloud platform includes POS, order management, clienteling, inventory, and consumer apps. NewStore customers such as Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, UNTUCKit, and Vince benefit from the most complete, global omnichannel retail solution available — now supercharged with Tap to Pay on iPhone. The company is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at www.newstore.com

Logo – https://techent.tv/wp-content/uploads/2023/09/city-beach-partners-with-newstore-to-launch-mobile-consumer-app.jpg

Source: NewStore, Inc.

PR Newswire

Gucci and JD.com Announce Digital Partnership and Launch of Official Gucci Flagship Store

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BEIJING, Aug. 17, 2023 /PRNewswire/ — Gucci and JD.com are delighted to announce a digital partnership and the highly anticipated launch of the official Gucci digital flagship store on the e-commerce leader’s platform. This marks the first time the Italian luxury brand will bring its unique fashion authority and 102-year-old legacy of Italian craftsmanship to the JD.com community.

Users searching for “Gucci” within the JD.com app will be invited to explore the House’s official flagship store and shop for their favorite items. This will also include a full range experience of Gucci brand services, all within a seamless and secure digital ecosystem. An exceptional customer experience is at the heart of this new collaboration, where customers can browse the store’s extensive range of timeless icons and new-season ready-to-wear, handbags, travel, shoes, jewelry, watches, and accessories for men and women. They will also have special access to Gucci’s online client advisor service before ordering their desired products.

The opening of the new digital flagship store marks a milestone in the partnership between Gucci and JD.com and underscores their commitments to digital innovation. In response to the evolving digital ecosystem, JD.com continuously delivers cutting-edge digital solutions to fulfill diverse needs. This includes the development of diversified models tailored for the luxury industry, leveraging its state-of-the-art supply chain capabilities and open ecosystem. With the launch of its new online environment on JD.com, Gucci will elevate shopping experiences that are tailored to the tastes of JD.com’s customer base and further explore the unique digital landscape of China using both brands’ respective technological strengths to set a new standard in online luxury shopping, expand their market reach, and pioneer original approaches to digital marketing.

In celebration of the upcoming Chinese Valentine’s Day on August 22, Gucci’s official flagship store on JD.com will offer a selection of gifts that showcase the House’s exquisite craftsmanship and romantic aesthetic. Featuring floral motifs symbolizing the blossoming of love and emotions, the collection will also present a purse designed exclusively for JD.com customers to celebrate this special occasion. To enhance the moment, customers will also be able to share their heartfelt sentiments with personalized greeting E-cards to accompany their purchase.

About Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.
Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.
Discover more about Gucci at www.gucci.com

About JD.com

JD.com, also known as Jingdong, is a technology and service enterprise with supply chain at its core. A renowned leader in China’s e-commerce industry, the company has expanded across retail, technology, logistics, healthcare, insurance, property development, industrials, private label, and international business. Serving nearly 600 million customers, JD.com is one of China’s largest overall retailers and the premier online destination for luxury brands.

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Representative K-kid brand Goongbe wins at iF Design Award 2023

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Aesthetic design with a motif of placenta jar and lotus, reflecting the brand’s origin as a secret method of royal family

SEOUL, South Korea, July 14, 2023 /PRNewswire/ — Goongbe, Korea’s representative kid brand, has won in the beauty and healthcare category for packaging at iF Design Award 2023, a global design award.

Representative K-kid brand Goongbe wins at iF Design Award 2023
Representative K-kid brand Goongbe wins at iF Design Award 2023

The award-winning product, Pri-mmune, which belongs to Goongbe’s baby line, was designed with a motif of placental jar (a jar used to store umbilical cords) and lotus. In the Joseon dynasty, the placental jar symbolized the health and longevity of prince, while the lotus represented the strength of life that blooms immaculately even in muddy conditions. The design received high acclaim for effectively conveying the aspiration for the health of babies.

Goongbe began from a secret method employed by the royal family in the Joseon dynasty, where babies were bathed on the third day of birth in water brewed with peach tree, apricot tree, and mulberry. Patented ingredient Royal Oji Complex™[1], a blend of ceramide, amino acid and polyphenol, provides hydration, enhances the skin’s barrier function, and offers soothing benefits.

The product is made without any allergens designated by the FDA and the EU. It features a fragrance that is registered with the FEMA of the US and has passed a stringent skin irritation test.

Goongbe officials said, “With Pri-mmune, we intended to deliver the brand philosophy of cherishing all babies as those in the royal family.”

Goongbe has won at Korea’s National Brand Award for five consecutive years and at Korea’s no.1 beauty app award in 2022 for three times, speaking volumes about its market position in the K-kid skincare market.

Its premium image and remarkable product capability are gaining popularity in international markets, as well. It won the “new brand award’[2] at Tmall Global, China’s largest e-commerce platform, and ranks first[3] in the kid sunscreen category at Tmall Brand Zone, leading the kid sunscreen category. At SASA Hongkong, the largest H&B store in Asia, it ranked first[4] in the entire baby sunscreen category. The eight items of Pri-mmune Baby are registered with National Medical Products Administration of China (NMPA) as kid skincare cosmetics, with proven expertise and safety as kid skincare products.

[1] 2020. 04~2021. 03

[2] 2020. 04~2021. 03

[3] 2020.02~06, 2020.08~09, 2020.11, 2021.03~04, 2021.06, 2021.08, 2021.09~11

[4] 2020.02~06, 2020.08~09, 2020.11, 2021.03~04, 2021.06, 2021.08, 2021.09~11
PR Newswire

Ubitus Supports Perfect to Debut AI Powered Virtual Try-On Metaverse at Viva Tech

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TAIPEI, June 14, 2023 /PRNewswire/ — Ubitus K.K.(hereinafter Ubitus), a pioneer in cloud gaming and metaverse solutions, is supporting Perfect Corp.(hereinafter Perfect), a leading beauty and fashion technology provider, to debut its virtual try-on showroom at Booth N13 in Paris Viva Technology event from June 14th to 17th, 2023.

Bring home the in-store shopping experience with Virtual Try-On
Perfect’s solutions enable visitors to browse a spatial shopping showroom, pick an accessory, ranging from rings, bracelets, earrings, necklace and watches, and wear the accessory on the figure generated by the device camera. The accessories will adapt to the body’s movements while visitors check out the result. In addition to accessories, visitors can try on make-ups and receive recommendations from the AI beautician. Perfect employs advanced AI models to make generated AR images as realistic and smooth as possible.

Sophisticated shopping via browsers
Ubitus’ expertise and resources in cloud computing and streaming help Perfect to overcome the challenges of AI model training and AR spatial shopping showroom deployment. With the sophisticated AR showroom deployed in the cloud, users can easily access the showroom with the browser and camera on their mobile devices and enjoy instant shopping gratification.

Wesley Kuo, the CEO of Ubitus, comments, “I am thrilled to see innovators, like Perfect, elevate people’s shopping experience in such a convenient fashion. We look forward to more opportunities working with customers to tap into the power of AI and metaverse to further advance their product offering.”

“We at Perfect Corp. are thrilled to partner with Ubitus in our endeavor to revolutionize the virtual shopping experience. Together, we are committed to building a state-of-the-art virtual room that will bring beauty, skincare, and fashion to life in unprecedented ways.” Louis Chen, Chief Strategy Officer and Executive Vice President of Perfect Corp. said, “It’s our vision to shape a virtual shopping paradise, transforming the way consumers interact with their favorite brands. With the help of the virtual retailer, we can expect an unparalleled immersive shopping journey like no other.”

About Perfect Corp.
Perfect Corp. is the leading AI and AR beauty and fashion tech solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community.

About Ubitus
Ubitus operates the world’s best GPU virtualization technology and cloud streaming platform, and is dedicated to providing a superior user experience via its advanced technology. As long as users are connected to a broadband network, they can enjoy AAA gaming experience across various devices, such as smartphones, tablets, game consoles, smart TVs, and personal computers.

With innovative GameCloud® technology, Ubitus is able to stream interactive media content with an immersive experience on multi-devices for platform operators and digital content developers, to accelerate metaverse popularization with broad applications.

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SHEIN X Incubator Program to Recruit 500 New Aspiring Designers and Artists in the U.S. in 2023

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Inaugural SHEIN X Design Summit gathered hundreds of designers and artists for showcases, panels and networking opportunities with fashion industry experts as SHEIN looks to onboard 500 more to the SHEIN X program in the U.S.

LOS ANGELES, April 7, 2023 /PRNewswire/ — On Saturday, April 1, SHEIN, the global e-retailer of fashion, beauty and lifestyle products, hosted the company’s first-ever SHEIN X Design Summit, which gathered hundreds of artists and designers, as well as industry leaders, at City Market Social House in Los Angeles, California. The event celebrated independent designers and encouraged them to leverage the company’s flagship incubator program, SHEIN X, to take their businesses to the next level, no matter their level of experience. Since the program’s launch, 1,500 aspiring designers from the U.S. have been empowered through SHEIN X, and the company is looking to onboard 500 more in the U.S. in 2023.

Marisa Runyon, Laura Kim, Maeve Reily, LaQuan Smith, Gary Wassner (Photo Credit: Virisa Yong/BFA.com)
Marisa Runyon, Laura Kim, Maeve Reily, LaQuan Smith, Gary Wassner (Photo Credit: Virisa Yong/BFA.com)

“The idea for this summit came from SHEIN X designers themselves,” George Chiao, SHEIN’s U.S. president, said at the event. “We’re always looking for feedback from our designers, and several wanted an educational opportunity where they could come together, get to know one another, and learn more about how to build their brands – all while having some fun. We hope we delivered on that today, and we’ll continue to identify ways to empower SHEIN X designers and improve their experience with the program.”

The day-long summit featured designer-dedicated programming and networking opportunities, including panels with LaQuan Smith, designer and founder of LaQuan Smith; Laura Kim, co-creative director at Monse; Maeve Reilly, celebrity stylist; Gary Wassner, CEO of Hilldun Corporation; Evette, co-founder of Act of Faith and founder of EXO Cosmetics; Racquel Natasha, influencer, designer and founder of Natasia swimwear; and Josephine Skriver, model and co-founder of JOJA. There was also a performance from The Future X, where the group announced each member will be partnering with a SHEIN X designer to launch their own capsule collection on SHEIN’s platform.

Attendees onsite had the opportunity to connect with stylists, merchandisers, buyers, influencers and other industry professionals, including top performing SHEIN X designers Armand Medhiri, Kenya Freeman and Valerie Campbell of Freak City, who shared their personal experiences with the program and advice for other aspiring creatives.

“Keep going, keep going, keep going,” said Freeman, who launched her first collection with SHEIN X in 2021. “For me, my career has been a long road, with a lot of twists and turns, but when you wake up each day and know you’re doing what you’re here to do, there’s nothing like it. The SHEIN X program has opened so many doors for me, and I’ve never been more excited for what’s ahead.”

More than 20 SHEIN X designers from around the world also showcased their personal collections at the summit. Following the showcase, SHEIN X designers Danielle Brion, Veronica Diaz Montalvo and Jade Breyon were chosen for a previously announced mentorship opportunity with Kim, while SHEIN X designer Francesca Lazzari was chosen for a mentorship program with Reilly.

From just seven designers when the program launched in January 2021, the SHEIN X incubator program has grown to almost 3,000 designers globally, launching more than 25,000 original creations. SHEIN has invested more than $55 million into the program and guides participants through the end-to-end process, from product development, to manufacturing, to marketing and supply chain logistics. Importantly, SHEIN X designers maintain ownership rights to their SHEIN X designs. Since the launch of SHEIN X, SHEIN X artists and designers around the world have earned over $5 million in commission from the sale of SHEIN X products.

All of the SHEIN X Design Summit panels were livestreamed on the SHEIN app, as well as SHEIN’s official Instagram and TikTok accounts. Video recordings of the panels can be found below and photos from the summit can be found here.

Panels:

ABOUT SHEIN

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. To learn more about SHEIN, visit www.SHEINgroup.com.

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Shanghai Jahwa Accelerates Management Change and Upgrades to Lead China’s Cosmetics Industry to A New Era

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SHANGHAI, March 21, 2023 /PRNewswire/ — On March 17, Shanghai Jahwa United Co.,Ltd. (Shanghai Jahwa) held its 2023 Strategic Conference entitled “To Beauty To Youth” to share the company’s development strategy, ESG management and industry trends. Entering its 125th year, Shanghai Jahwa has created several legends in the Chinese cosmetics industry. As the Deputy General Manager, CFO and Board Secretary of the company, Min Han promoted the management change of the company, making Shanghai Jahwa the first beauty company to introduce ESG management model, and led the digital transformation of the company to achieve the integration of industry and finance, empowering business innovation and development.

Green development and harmonious coexistence have become the consensus for more and more international companies. In 2021, Min Han, as the executive of Shanghai Jahwa, promoted the company to introduce the leading ESG management concept in the international capital market and released the “Mid to Long-term Sustainable Development Outline” to accelerate the achievement of carbon peaking and carbon neutrality goals and lead the sustainable development of the company and the consumer industry. ESG requires companies to make more investments in environment, society and governance, such as using biodegradable materials and full-chain recycling along the whole chain, which will inevitably affect the company’s profit in the short to medium term. Min Han led a team to study green and low-carbon, social investment and corporate governance, starting from the company’s long-term development strategic plan. The ESG project received full support from the board of directors in 2021 after nearly two years of repeated demonstration and adequate communication with the board members, and added a medium and long-term performance consideration dimension for the management, so that the implementation of ESG on the ground can be guaranteed. The company takes green environmental protection and carbon neutral as important issues into its daily management, and promoted upstream and downstream enterprises in the industry chain to join the low-carbon ecosystem. Meanwhile, according to the company’s online development and digital transformation needs, issues such as consumer privacy protection and data security are included in the ESG issues, so that the company can enhance data security management awareness while using technology empowering (e.g. AI Face project, CRM database). As of 2022, Shanghai Jahwa has jumped to BBB status in the rating of the internationally renowned indexing company MSCI ESG, and is at the top echelon of the Chinese cosmetics industry.

With the wide application of new technologies such as AI, Blockchain, Cloud and Big Data, it is also imperative for enterprise management to embrace digitalization, which will help enterprises make more efficient and accurate decisions. Min Han mentioned in a previous interview that finance is the first step in corporate reform. As CFO, Min Han advocates accelerating the construction of financial dimensional thinking, business-financial integration and digital management transformation within the company. She proposed that “with value creation as the goal, the digital transformation of finance will be accomplished by means of quantifiable, visualized and optimized data”. Specifically, Shanghai Jahwa takes the opportunity of deep integration of digital technology and financial management to build a digital financial system featuring automated transaction processing, unmanned monthly closing, real-time risk insight, and modeled decision-making. The company has introduced a digital employee “RPA Finance Robot”, which can intelligently review 50% of financial documents and improve human efficiency. In addition, nearly 90% of business documents are intelligently booked and accounting vouchers are generated in 60 seconds, and the issuance of the monthly reports of subsidiaries is significantly shortened from 20 days in 2016 to 5 working days in 2022. The company’s financial system is interconnected with the business system without forming any data silos, and finally the data resources of the whole group are integrated and managed and deeply mined through the data center, creating an informationized and digitalized platform management ecology and enabling the efficient development of the company’s business. In recognition of Min Han’s holistic and forward-looking contributions to the digital transformation of Shanghai Jahwa and his leadership in the reform of management accounting in China, Min Han was awarded the honorary title of “IMA Honorary Management Accounting Leader” certified by IMA.

Within the new context of digital transformation, financial work, as one of the central tasks of enterprise management, is no longer limited to accounting and supervision, but requires business insight, extending its work to the whole business process, understanding the real needs of front-end business, providing business analysis and decision support for business departments, and realizing the integration of business and finance. Take the company’s Herborist brand for an example, the first Chinese herbal skin care brand rooted in the concept of yin-yang balance, which continued to lose market share from 2014-2019. Min Han led the finance team to work with the business unit to examine the brand’s product matrix, new product recruitment rate, repurchase rate, cost analysis of core individual products, brand marketing delivery efficiency, CRM customer retention, POS system single store transaction data, and impact on financial statement revenue and earnings, so that the brand has continued to improve over the past three years and has been awarded $22.5 million in 2021 from a special government program to support its medium to long-term growth.

The reason that Shanghai Jahwa can lead the industry in every stage of its 125 years of development cannot be separated from its advanced, open and inclusive corporate management philosophy and its genetically-rooted Shanghai-style characteristics. ESG management, digital transformation and integration of business and finance outline a beautiful blueprint for Shanghai Jahwa’s development in the medium to long term. Grasping the pulse of the times and integrating the century-old craftsmanship culture, we believe that in the near future, Shanghai Jahwa will bring Chinese beauty to the world.