Tag Archives: Facebook

Meta Empowers Businesses to Leverage AI & Insights for Business Messaging

There’s no denying that businesses that fail to engage with their customers are doomed to stagnate and eventually die. As a matter of fact, Meta reports that over 1B people are regularly engaging with businesses on Meta platforms. This number isn’t industry specific either, it covers over 55% of every industry.

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Source: Meta Malaysia

Meta continues to innovate on its platforms to allow businesses to leverage them to drive business objectives. Platforms like WhatsApp, Instagram and Facebook continue to be some of the most valuable touchpoints for businesses as it brings a mix of familiarity and proximity to both sides. It also allows businesses to leverage these aspects to build a persona and personality to better relate to its target audience. Recognising these factors, Meta has continually been innovating to allow businesses to leverage its platforms and the latest in technologies that complement them.

Leveraging AI to Ensure Platform Safety and Innovate to Empower Businesses

The latest to join the suite of tools is Artificial Intelligence. That’s not to say that Meta hasn’t used AI before. In fact, Facebook integrated AI into its timeline back in 2006. However, with the surge in interest when it comes to Generative AI, it is quickly becoming more apparent that we are indeed in AI 2.0.

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Source: Meta Malaysia

Using the new advances in AI technology, Meta has quickly adapted to address newer trends and incorporate these advances to drive better results with less data. This also comes in the wake of a growing number of regions and countries clamping down on data privacy and security. The incorporation of Machine Learning algorithms and newer AI 2.0 advancements have led to 82% of hate speech being removed through automated means on platforms like Instagram and Facebook.

Meta is also implementing new algorithms that are created to use less data to deliver comparable or better results for businesses. To date, these algorithms have delivered a 20% increase in conversions for businesses leveraging them. With these algorithm’s working in the background, it falls to businesses to leverage them to drive business outcomes.

Business Messaging & Continuing the Customer Journey on Meta Platforms

As AI continues to become a deeply integrated factor for business continuity, we have to know and use the tools – paid or otherwise – that will not only allow for better outcomes but also help create a better customer experience.

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Source: Meta Malaysia

Meta’s Business Suite and Ads Manager are continually being updated with tools that integrate AI technology to drive better business outcomes. One such tool is Meta’s Creative+ option which appears when you post content to your page. This feature allows you to test up to 4 different creatives to determine which delivers the best results.

Using features like this, businesses are able to extend their reach while keeping costs down. It also allows businesses to leverage the familiarity of the platforms to drive customer loyalty through business messaging. This comes in addition to AI-assisted product discovery with more broadly, AI-determined audiences for better conversions. AI-assisted determination also can help leverage behavioural data to optimise touchpoints based on customer behaviour.

This data can also be used to create chatbots that allow businesses to interact with customers more effectively. These chatbots can be built to suit the unique needs of businesses while still allowing for the flexibility for humans to jump in at any time.

One of the most important things to pay attention to is the trends that are emerging and continually shifting. These trends play a significant role in determining the combination of tools that will fit business needs. More importantly, it will also help determine the best approach for success on Meta’s platforms.

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Meta shared a study on McDonald’s Malaysia leveraged the fact that there is an increasing number of users spending more time-consuming video content on Facebook and Instagram to be the driving force behind their recruitment campaign. Using reels available on Facebook and Instagram, the company was able to communicate the experience of being an employee at a McDonald’s outlet. Of course, the reels produced naturally embellished the experience with some fictional elements to generate interest and convey the business’s policies. This cornerstone content allowed McDonald’s to communicate directly to their target audience – Gen Z.

This falls in line with Meta’s own data which shows that more than 50% of time spent on Facebook and Instagram is spent consuming video content. This includes long-form videos, reels and even stories. In fact, reels may be the best touch point with over 200 Billion plays per day.

Meta’s Just Getting Started with AI 2.0 and Businesses Need to Start Leveraging It Now

It’s only the tip of the iceberg of how AI 2.0 will be impacting our world when it comes to creating consumer journeys, continuing Business Messaging and even creating content. Meta has already announced AI efforts like LLaMA which will no doubt factor into new tools that will come to its platforms in the future.

This will also entail businesses needing to deal with scams head-on hand in hand with regulators and companies like Meta. Meta is already working on identity verifications which will be more widely available to users as the year progresses. However, the company has yet to announce the same verification measures for businesses but we have it on good authority that it will be coming soon.

Meta is Scaling Down Their COVID-19 Misinformation Policy

On the 5th of May 2023, the WHO announced that COVID-19 pandemic is no longer a global emergency. According to the release from United Nations, WHO has acknowledged that the COVID-19 is ‘here to stay’. They also acknowledged that the virus is still evolving and killing. Still, the world understands the virus plenty more now and the death toll has dwindled down to a handful these days.

Sure, you still hear cases of infection, but it was not like the beginning of 2020, where the pandemic took the world over and killed plenty. In the past 12 months as well, WHO has observed a downward trend the pandemic and infection rate thanks to the development of the vaccines, their improvements, and the rate at which they are being distributed. The immense pressure put on the medical industry and healthcare workers has now declined nearly to normal levels before the pandemic and so has life outside the hospital. That is why WHO has declared the global emergency that we know as the COVID-19 pandemic has now officially ended.

Considering COVID-19, the entire internet is swarmed with information for COVID-19. The overwhelming flood of information on COVID-19 was a mixed bag too, you get plenty of speculations from ‘experts’, and actual reports from various accredited sources on the virus spread, behaviour, and even development. Public panic is a real threat and issue in times like these and platforms like Meta and even Google had to step in to curb the threat. To do that, they had to establish a misinformation policy that pertains specifically to COVID-19. For Meta especially, they had to block information that does not come from verified accredited sources to ensure that the public information you receive regarding COVID-19 are correct.

Since the global emergency has been retracted, Meta is now considering rolling back and scale down the restrictions regarding information pertaining to COVID-19. As a matter of fact, they technically have rolled back their policy on COVID-19 information. They have convened with the Oversight Board and updated their policy in accordance to the guidelines that has been set by the board.

In light of WHO’s announcement to end the global state of emergency for COVID-19, Meta will be taking a more lenient approach to misinformation against COVID-19. That does not mean that they are completely removing the policy though. There will still be guidelines in place to protect the public from physical harm and risks, which also means that if Meta’s algorithm thinks that your Facebook posting will potentially cause panic, physical, or mental harm, it will still be taken down and blocked. They also say that they are only scaling down on their policy in regions that followed WHO’s guidelines in ending the state of emergency. There are still regions that are still in a state of emergency and Meta will still apply their misinformation policy for users in those regions. For updates on Meta’s latest efforts on their COVID-19 misinformation policies, you can head out to their blog.

Zuckerberg Broadcasts Meta Verified which Will Cost USD$11.99

Guess it’s time to get ticked. It seems like Zuckerberg is in agreement with Elon Musk. Using Instagram’s new broadcast feature, Meta’s CEO announced Meta Verified. The new “verified” program will cover all Meta-related services including Instagram and Facebook.

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Photo by Brett Jordan on Pexels.com

Meta Verified users will be identifiable with a blue tick that appears next to their name. However, that’s not all that users are paying for. Meta Verified will also allow paying users to have enhanced protection against impersonation with proactive account monitoring by the company. This, of course, is meant for people with large, growing audiences that have increasingly become lures for scams. Meta is also promising live, on-demand help and more ways to express yourself as a verified user.

However, the most jarring feature is the promised increased visibility and reach on their platforms. In the official announcement, Meta states that verified users will have “Increased visibility and reach with prominence in some areas of the platform– like search, comments and recommendations.”. This is concerning given that Meta has already dramatically capped organic reach to help push its ads platform. Does this guarantee mean that unverified users and brands will be further suppressed and forced to pay?

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For now, the company assures users that their verified badges will remain as they build a more valuable subscription option. Meta Verified is rolling out in a testing phase in Australia and New Zealand for AUD 19.99 on the web, AUD 24.99 on iOS and Android; NZD 23.99 on the web, and NZD 29.99 on iOS and Android. Pricing from Zuckerberg shows that it will cost users USD$11.99 on the web and USD$14.99 on iOS and Android.

#JomJagaPrivasi with Meta’s Privacy Cafe

The world is quickly changing. In many ways, the landscape of social media and how we are online has changed drastically since social media became a mainstay. More of us are concerned with our data and how companies are handling it. We have become ever more critical of our own privacy when we are online. One of the largest social media companies we deal with on a regular basis has to be Meta. With over 3.7 billion people engaging with Instagram, WhatsApp, Oculus and Facebook, it’s become even more imperative that users are aware of the steps to protect their privacy and data.

Privacy Cafe – Sit, Eat and Explore Privacy and Data Protection

To that end, Meta kicked off the week-long campaign with a unique “Privacy Cafe” where users of their many platforms could learn the many tools available to them to protect their privacy and data. The event which took place from 28th to 30 October at The Farm Craft in Bangsar South, saw the neighbourhood cage undergo a top to toe transformation into Meta’s Privacy Cafe. The cafe featured interactive quizzes and AR-enabled activities that not only educated the public about the tools but encouraged them to activate and take control of their online privacy.

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The Privacy Cafe featured an immersive Instagram AR Filter developed in collaboration with Florian Sebatier and an interactive digital experience called “Your Home”. “Your Home” allowed users to become interior decorators and create a home experience that they were comfortable with. The furnishings in the “Your Home” experience were analogues for the many controls available on Facebook and worked to demystify the whole concept of online privacy and data protection.

Of course, to help convey the message, Meta also recruited the help of local social media stars like Ceddy Ang, Tan Yuki, Gajendrabalan Chandra, Adam
Muzam, Ori Yuanwei, Amira Sachie and Jessica Chaw to help share and relate their experiences with privacy on Meta’s platforms.

Continuing the Conversation Online

In addition to the on-ground event, Meta Malaysia also had Facebook live sessions where they had open discussions with the public about their privacy tools and controls across Instagram, Facebook and Whatsapp. With the increasing awareness about privacy and data protection in Malaysia, Meta is looking to be one of the places where users can safely interact and be social online.

They’ve also put together a Privacy Fact Sheet with all their efforts including end-to-end encryption on all their platforms, Two-factor authentication and increased accountability for third party apps accessing accounts on their platforms.

While the onground activation is over, Meta is looking to continue the conversation online. They continue to make the “Your Home” and Instagram AR experiences accessible online for users to get to know the controls and safety measures that are available to them.

Your Instagram Feed is About to Get Stranger  

Meta, formerly known as Facebook, still is known for Facebook, has just posted their quarterly earnings report. For the first time since 2007, they have posted a decline in revenue, US$ 28.82 billion versus US$ 29.07 billion in the second quarter of 2021. That is a whopping 1% drop in revenue year-on-year. No, that is not a lot, to be fair. It is not that alarming either, if you ask us. What could be more alarming is that the drop in revenue comes with a larger drop in net income for Meta, about 36% loss compared to the same quarter last year (Q2 2021).  

The drop in revenue could be due to many reasons. One of the reasons could be also because of the loss in user base and daily user counts thanks to the ongoing crisis over in Russia and Ukraine. The loss in revenue and profits could also be largely due to Apple’s new “opt out” policy that significantly changes how ads are being served on iOS devices.  

While a decline in revenue and profits is bad news, it is not something we should really feel bad about. After all, Meta still rakes in profits in the billions. What could be bad news to us though is what Mark Zuckerberg is planning for Instagram to make it more profitable than before.  

Instagram primarily does photos and images. It started its life to be a one-stop shop for sharing your photos with your friends and family with no fuss or frills. When Meta, or then Facebook gotten a hold of Instagram, they saw it as an opportunity to level the playing field with Snapchat and introduced Instagram Stories, a sub platform within Instagram to share photos with your followers available for the next 24 hours. A sort of “what’s on my mind”, or “what am I doing right now” kind of thing for the masses. 

Recently, Instagram has started to favour more video contents. Understandably, the rise in short form video contents had an astronomical rise thanks to the likes of TikTok. Instagram tried to introduce more video features within their platform starting with Instagram TV, a long format video platform within Instagram to encourage content creators to post longer format videos on Instagram. Then there is Reels now, a short form video platform within Instagram that is supposed to encourage content creators to post more bite sized chunks of videos on their profile.

While more contents from our friends is great for us in the grand scheme of things, Instagram has also tweaked their algorithms alongside all the new features they have added. Your Instagram main feed is now loaded with posts from strangers and accounts you have never followed. They are recommendations based on the posts you have been responding to or interacted with. Nothing wrong with that, except you are seeing less of your friends and more strangers on your feed. It is starting to be more like TikTok, and people have mentioned that they hated it. 

Unfortunately, their woes will fall on deaf ears. Meta’s CEO has mentioned that the company will be doubling the amount of ‘recommended’ contents to users by 2023. The same changes apply to Facebook as well. This also means that at least 30% of our feeds on Instagram and Facebook will be filled by contents from people we do not know or have never followed suggested by Meta’s recommendation algorithm. 

If you want to only see feeds from people you are following, there is a way. All you need to do is to hit the ‘Instagram’ logo on the top right corner of your display or the app and select ‘following’ there. That way you are seeing feed only from people you are following. It is an extra step, but hey, it is better than seeing strangers on your feed all the time. 

Source: The Verge, Tech Crunch, 9to5Mac 

A New Metaverse Emerges, and it Comes from Fender

If you do not know who Fender is, we must ask; which universe did you come from?

Fender is one of the biggest brands in the world, if not the biggest, in electric guitars. Their products are the stuff of legends in the modern musician’s world. Any guitar nerd should know Fender and their signature Stratocaster model. The Fender Stratocaster, if you have not known, is iconic enough that it is what the general public will think of then they talk electric guitars.

If a guitar nut were to go to Florida, United States of America (U.S.A), they would want to stay in the guitar shaped hotel that is the Hard Rock hotel there. Hard rock hotels are not particularly known to be budget friendly options when you travel though. So where does that leave guitar nuts who cannot afford the hotel? Metaverse!

Fender has announced a partnership with Meta to create a virtual world in the Horizons metaverse platform. What will the Fender metaverse look like? A guitar, of course!

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The world revolves around a giant Stratocaster shaped floating island. They fittingly name the metaverse the Fender Stratoverse and the entire purpose of this metaverse is for users to just jam together with legless avatars.

They designed the entire thing like a game too. After sliding down the guitar’s neck, Stratoverse will put you in a scavenger hunt to find hidden guitar chords embedded in guitar picks scattered across the floating island. Once the hidden chords are found, you get transported into something called the “Riff Maker” where you can create your own jams and riffs. That, or just go play an air guitar.

Of course, you can expect more than just music making features and mini games from Fender. A true Fender fan must also sport the iconic simple T-shirt with Fender’s iconic branding on the shirt. Since Balenciaga, Prada, and Tom Brown has announced that they will be selling their products in Meta’s avatar store, there is no reason that Fender may not do the same too. For all you know they could sell proper virtual collector guitars, or some form of NFT related item exclusive to Fender.

Source: Gizmodo

Lessons in the Wake of the Twitch Data Breach

Unprecedented – that seems to be the word of the decade. In the past five years alone, we’ve seen so many things change; big tech players have faded into the ether, the world has gone through a global pandemic and now, we’re dealing with an increase in data breaches and leaks that could affect all of us. Most recently the world saw Facebook and its services go offline and the massive Twitch.tv breach. While Facebook has said that the issue is simply an error in their network settings, we cannot deny that their credibility has been called into question in recent weeks.

One thing that worries us is the scale and the size of the companies being targeted by attackers now. We can’t deny the size of Facebook; in fact, we interact with one or more of its platforms or products on daily basis. However, when it comes to Twitch.tv, not many are aware that the platform is actually an Amazon property. Yep – you read that right – Amazon.

These companies are large players that we depend on for everything from shopping to keeping in contact with loved ones. As a matter of fact, Amazon powers a significant portion of the internet with its web services AWS.

Noticing this, we were wondering – How can we, as consumers and regular Janes and Joes, prepare and protect ourselves from data breaches?

Attackers & Malicious Actors Are Becoming More Brazen

It comes as no surprise that attackers and malicious actors are becoming more brazen with their attacks and demands. In the case of Twitch’s breach, a slew of hate-related events plaguing the platform spurred it. It was a retaliation against what the individual(s) saw as a lack of action on the platform’s part.

Managing Director at Trend Micro Malaysia, Goh Chee Hoh, notes that “The primary motive for the hacker is not to reveal user information or monetary, but to disrupt and encourage competition in the online video streaming space, where the earnings exposure of the top streamers on the platform becomes part of the collateral damage.”

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It would seem like we are more at risk of becoming collateral damage as malicious actors continue to target larger corporations. In Twitch’s breach, vigilante justice saw the earnings of the platform’s top streamers became collateral damage. Mr Goh also highlights this in his statement, “It sounds like the perpetrator carried out the attack as a form of vigilantism, in their own perspective.”

So, how does this affect us? For one thing, we can expect even more daring attacks. Large companies like Google, Facebook and even Microsoft won’t be spared. There’s no denying that we interact with one, if not more, of these companies or their services on a daily basis. Some have more of our data than others. That’s where we’re at the most risk.

Companies Need to Learn from Twitch’s Breach

Before we can talk about how we can protect ourselves from breaches, we have to talk about how companies can better protect us, as their users. We already know that many of them have processes, protocols and software in place for protection but there’s always a chance that these measures aren’t enough. I mean, human error is something we can never plan for completely.

Checks and Balances are Key to Maintaining Cyber security

Candid Wuest, Vice President of Cyber Protection Research at Acronis, highlights this in his comment on the Twitch breach, Companies should learn that they need to verify and monitor configuration changes. With IT infrastructure becoming more and more complex the risk of errors raises as well.” Mr Wuest’s statement does seem to apply to the recent Facebook outage as well.

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Photo by Soumil Kumar from Pexels

However, his colleague, Topher Tebow, an analyst at Acronis, goes a step further and highlights the need for zero-trust environments in today’s climate. He advises that companies should have “proper monitoring in place to detect malicious activity on the network, including data being moved out of the network. Many companies assume that if an authorized user is moving data, that the behaviour is most likely acceptable, but if a user’s credentials were compromised or the account was hijacked in some other way, data flowing to an unusual source could allow a security team to detect and block an attack early on if proper monitoring is in place.”

Complement with Proper Cyber security Solutions

Of course, even with these measures, companies need to have a proper defence firewall. Mr Goh does advise that companies should “adopt a multi-layered defence approach, by having security controls at various entry points of the system, from emails, laptops, to servers and networks.” In the case of the Twitch breach, an added layer that integrates with their native cloud services would have provided an extra layer for malicious actors to deal with which could have prevented the breach.

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There really isn’t an excuse in this day and age for companies not to have these measures in place. Cyber security firms like Trend Micro and Acronis have been talking about a multilayered approach for years. It is even more crucial that companies take these measures as they embrace the cloud and work from anywhere. What’s more, digital-native companies should be the front line when it comes to the adoption of these measures.

What Can We do if Our Data is Compromised in a Breach?

The biggest pain point for us as consumers comes after the fact – when data breaches have already occurred. To be honest, we don’t really have control of what happens in the aftermath of a data breach. But, we can ensure that we minimise the potential damage that can occur in the wake of a breach.

Our First line of Defense: Change Them Passwords

In any data breach, the first thing we should do as users is to update our passwords. There are multiple ways to ensure you have a strong enough password to protect yourself. The first is to make sure you have a mix of characters, symbols and numbers. Doing this will make it harder for your password to be cracked.

On top of that, it goes without saying that longer passwords will take longer to crack. However, keep in mind that passwords that are too long have diminishing returns when it comes to remembering them. Another thing to remember is that dictionary words even with symbols replacing alphabets are less secure. While it is easy to remember, we’re in a world where AI has made it possible to understand and decode these even faster than ever.

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Image by Gerd Altmann from Pixabay

In addition, keep in mind that the more you use the same password, the less secure it is. In fact, you become more at risk in a data breach. Therefore, use multiple different passwords; preferably a unique one for each service you use. It goes without saying, don’t use your banking passwords for anything else.

Two-Factor Authentication is Your Friend

As we’re moving on in a digital world, more and more of our services are using two-factor authentication. These measures, while cumbersome, will ensure that access to your accounts is more secure. This is implemented in multiple ways across different platforms using email, SMS or an app.

Using two-factor authentication adds an additional layer to access your account. In most cases, it will notify you when your account is being accessed. This will allow you to react immediately. Many of these two-factor authentication steps allow you to immediately lock down your account and change your password.

Be Vigilant

We will need to be vigilant in the wake of a data breach even if we are not directly affected by it. Acronis’ Candid Wuest reminds us that “data stolen in data breaches is often reused in personalized phishing emails”. With this in mind, keep an eye out for fishy emails or even Nigerian princes. Sometimes information from breaches can allow malicious actors to socially engineer phishing attacks that can mimic emails that you will find urgent or pertinent.

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Image by Msporch from Pixabay

If you had banking or payment information linked to a breached account, you may have to monitor your bills more closely. Your other option is to cancel or change the card in question to make sure that you are able to minimise damage.

It’s a Question of When Not If

The biggest lesson all of us, consumers and companies alike, can take away from the recent breach of Twitch is this; it’s no longer a question of if we will be breached but when we will. It’s an inevitable fact as we progress into a more digital world. As more of our information is placed in the cloud and with corporations, they are increasingly made available to malicious actors if not protected effectively.

The fallout from a data breach is not pretty. More so now when countries have legislation that protects the general public from their data being abused. For companies, the fallout can affect their bottom line as customers look for more secure options. In addition, with GDPR and similar legislation, they could be facing fines for not effectively protecting the collected data.

For regular users like you and me, we have the added headache of trying to make sure we minimise our exposure. Everything from changing our passwords to activating two-factor authentication to even calling the bank to cancel cards; are added inconveniences that could affect our choice in services moving forwards.

Facebook, WhatsApp, Instagram & Oculus Went Down for Hours – Here’s What We Know

If you were awake in the wee hours of yesterday looking to Instagram or Facebook for memes before calling it a night, you would have been sorely disappointed. Facebook’s platforms faced a major outage which lasted most of last night. Even WhatsApp wasn’t spared from the outage as messages failed to go through – which might have been a welcome reprieve for many of us.

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Photo by Thought Catalog from Pexels

It seems like connectivity and social media isn’t the only thing that experienced the outage. Reports have surfaced that the outage also affected Facebook’s staff emails and even office badges. So what actually happened?

Essentially Facebook and all its properties disappeared from the internet. How? Well, the cause is a change in the settings of the internet infrastructure between Facebook’s data centres. These changes essentially made it so Facebook and its properties couldn’t be found when browsers and apps looked up anything address that led to the company’s servers. Facebook’s official explanation for this is an error in the updated settings which had a cascading effect.


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Source: Facebook

Our engineering teams have learned that configuration changes on the backbone routers that coordinate network traffic between our data centers caused issues that interrupted this communication. This disruption to network traffic had a cascading effect on the way our data centers communicate, bringing our services to a halt.

Facebook Official Statement


However, many cyber security companies have come forward and suggested that there may be more to the outage than meets the eye. Some have suggested the underlying cause of the outage may, in fact, be a hack or breach in Facebook’s data servers. According to Acronis, DNS and BGP (Border Gateway Protocol) are popular targets for malicious players to mount cyber-attacks. There is a myriad of ways that they can do this from social engineering to hijack through the registrar or simply by affecting the settings themselves. Facebook tries to downplay this saying that there is no evidence of data being compromised.


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Source: LinkedIn

There are various potential attacks against DNS infrastructure – from DDoS attacks to local DNS rebinding or hijacking a DNS with social engineering against the registrar. Looking at overall attack statistics, they are a lot less popular than common malware and ransomware attacks, but they can be extremely devastating if successful in a sophisticated attack. It’s like pulling the electric cable to your server room – whole enterprise suddenly goes dark.

Candid Wuest, Acronis VP of Cyber Protection Research


Cloudflare corroborates both Facebook’s official statement and also Acronis’ in their own blog post. The company states that they saw a peak of routing changes from Facebook at 15:40 UTC (10:40 PM in Malaysia). It was only after this that the outages followed.

Was Facebook Trying to Silence Whistleblowing?

While that may be the case, it seems like there is a growing theory that Facebook’s outage was not an accident. The company has been under fire in recent months after inklings of potentially damning accusations came to light. The data showed that Facebook had been ignoring and hiding its own internal data that Instagram could be potentially harmful to teens. This was also one of the reasons why Instagram Kids was put on ice. It was also revealed that the company had a separate set of standards for public figures.

The information has since been linked to Frances Haugen, a former Facebook employee. Why is this being linked to the outage? Well, it seems that the outage occurred following a very damning interview with CBS’s 60 Minutes. While the timing maybe a little bit suspicious, there hasn’t been any data to support the theory.

Be that as it may, the outage did more than just inconvenience users of Facebook’s many apps, it also affected the net worth of CEO, Mark Zuckerberg. Zuckerberg saw billions in losses as the company’s stocks tanked in light of the outage. It’s not been a very quiet 2021 for the company and, hopefully, this isn’t an indication of things to come.

Facebook Might be Forced to Sell Giphy

Today is a funny world of memes and GIFs. Pronounce ‘GIF’ however you want, but you cannot deny its popularity and its significance in modern communication. It has become a tool to quickly express yourself in certain moments with your friends, and even with the world of social media. You can even create your own GIFs these days with your smartphone or even the web. One of the most popular platforms for virtually unlimited GIFs is Giphy.

If you are not aware, Facebook currently owns Giphy (what else do they not own?). They made a bid of US$ 400 million earlier in 2020 for Giphy and now owns at least a major part of Giphy. Facebook’s acquisition of the popular GIF platform should not come as a surprise though. After all, GIF is now a large part of social media and Facebook has been relentless in their quest to be a one-stop-shop of all things social media. The acquisition of Giphy also allows Facebook to directly access Giphy’s database and develop APIs that would seamlessly integrate Facebook’s platforms to Giphy, which is a big win for WhatsApp users at least.

It seems that not everyone agrees with Facebook’s acquisition of Giphy though. The Competition and Markers Authority (CMA), an anti-competition regulator in the United Kingdom (UK), launched an investigation following the acquisition of Giphy last year. Yes, last year, not this year. They finally came to a finding that was released yesterday though that might be alarming for Facebook.

Their statement (as per The Verge and quoted below) raises concerns over how Giphy is a platform of choice for many of the other social media platforms that are currently not owned by Facebook. CMA argues that Facebook’s acquisition of Giphy might affect that access from other social media platforms; in other words, CMA thinks that Facebook will cut off access to Giphy making it a Facebook exclusive instead of the open platform that it is currently known for. CMA also cited that Facebook could also acquire more user data that was previously not available to it from other social media platforms like Snapchat and Twitter via Giphy. They also argued that Giphy was on its way to building their own ads business model that could be a possible competition to Facebook, and those plans were derailed with Facebook’s acquisition. They will be producing a final report on the issue in October 2021.

“Millions of posts every day on social media sites now include a GIF. Any reduction in the choice or quality of these GIFs could significantly affect how people use these sites and whether or not they switch to a different platform, such as Facebook. As most major social media sites that compete with Facebook use Giphy GIFs, and there is only one other large provider of GIFs – Google’s Tenor – these platforms have very little choice.

The CMA provisionally found that Facebook’s ownership of Giphy could lead it to deny other platforms access to its GIFs. Alternatively, it could change the terms of this access – for example, Facebook could require Giphy customers, such as TikTok, Twitter and Snapchat, to provide more user data in order to access Giphy GIFs. Such actions could increase Facebook’s market power, which is already significant.”

Of course, Facebook did not sit still with the investigation that was launched last year. They have since made a few submissions to CMA claiming that Giphy had “no meaningful audience of its own”. They also claimed that Giphy relies on Facebook for most of its traffic anyway. To be fair too, Giphy has not been posting any profit numbers in its 8-year history, even with some US$ 150 million raised over their course of existence. Since the acquisition too, Giphy’s employees have not been integrated into Facebook and everything has been kept at status quo at the moment.

So far then, it is still business as usual on both ends. That also means that you still can enjoy Giphy on any platform of your choosing, for now. If the deal still goes through though, CMA’s fears could come true, and your source of never-ending GIFs will be exclusive to Facebook apps sooner than later. At the same time, Giphy needs money to keep operating, and in that case, who would keep Giphy funded if Facebook is not allowed to own Giphy?

Spotify Miniplayer Brings Audio Discovery to Facebook together with Price Hikes

Looks like Spotify and Facebook are playing extra nice with the launch of a new feature which brings even more integration of the music platform to the Facebook app. Come across a song that’s caught your ear on Facebook? The new miniplayer feature will allow you to simply press play to get the beat going as you continue to browse your timeline. The new miniplayer feature will allow you to play music from videos with licensed music as well as other content on your Newsfeed.

The new Spotify feature on Facebook will require users to connect the apps. Upon connecting the apps, users will be able to play songs they come across on their Facebook Newsfeed as they browse. As always, the feature will be available to Spotify Premium users with full access in the miniplayer. Free users, however, will be able to access the feature with shuffle mode and ads from Spotify.

Spotify Miniplayer Video

The new feature is available in select countries including Malaysia, Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Indonesia, Israel, Japan, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Peru, South Africa, Thailand, Uruguay, and the U.S. The feature will continue to make its way to other markets soon.

New Features, Higher Prices

In addition to the new feature, it seems like Spotify is also revising its pricing. The music streaming platform seems to be rolling out pricing changes to a number of regions including the U.K. and Europe which have seen the price revisions officially announced through email notifications. The revised prices go into effect starting April 30, 2021. Existing users will have a month’s grace period to decide whether they will be continuing with the service.

Photo by Heidi Fin on Unsplash

Spotify users in Europe will be paying €5.99 (MYR29.62) for the student plan and €12.99 (MYR64.23) for the Duo plan; a €1 (MYR4.94) increase from the initial price. The family plan sees a €3 (MYR14.83) increase to €17.99 (MYR88.95). In the U.K., the price revisions are £5.99 (MYR34.07) for Student, £13.99 (MYR79.56) for Duo and £16.99 (MYR96.63) for family – an increase of £1 (MYR5.69) for the student and duo plans and a £2 (MYR11.38) increase for the family plan.

The price increase is expected to affect countries in Asia and South America as well. No indication of when though.