Tag Archives: ESG

Beyond Moore’s Law: Micron’s Pursuit of Sustainable Innovation

As industries worldwide face the dual imperatives of innovation and sustainability, companies are grappling with how to address environmental challenges while advancing technological progress. Micron Technology, one of the largest companies fabricating memory and storage solutions, is a company striving to meet this challenge. Micron’s unique approach to achieving its Environmental, Social, and Governance (ESG) goals, championing sustainability, and integrating them into its operations is proof that environmental responsibility can complement technological innovation.


Amarjit Sandhu sq
Source: Micron Technology

“Micron is continuously striving to improve and make a positive impact, mindful that our business, operations, and sourcing practices affect our team members, partners, customers, communities, and planet.”

Amarjit Sandhu,
Corporate Vice President, Assembly & Test NAND Operations,
Micron Technologies  


Embedding Sustainability into Innovation

Micron’s efforts are built on a framework that integrates sustainability with business strategy. In 2020, the company announced ambitious ESG goals to achieve significant environmental milestones, including net zero greenhouse gas emissions by 2050.


Amarjit Sandhu sq
Source: Facebook

“Our sustainability goals are integrated into our broader strategy, ensuring that we are innovating responsibly and continuously measuring our impact.”

Amarjit Sandhu,
Corporate Vice President, Assembly & Test NAND Operations,
Micron Technologies  


These goals encompass interim targets such as a 42% reduction in Scope 1 and 2 emissions by 2030. This means monitoring and measuring emissions of greenhouse gases directly from Micron’s operations and indirectly from third party suppliers and other sources related to Micron and its operations. In addition, the company is also targeting achieving 100% renewable energy globally, and ensuring 100% water reuse and zero waste to landfill across operations.

Partnerships Driving Sustainability

Achieving impactful sustainability is no small feat. Micron recognizes this and acknowledges that it and it recognizes that achieving sustainability at scale requires collaboration.  To this end, the company has formed strategic partnerships with governments, industry players, and startups to accelerate progress across its ESG priorities.

Government Collaborations

In Malaysia, Micron works closely with local authorities to integrate renewable energy into its operations. Through the Corporate Green Power Programme (CGPP), Micron partnered with Solarvest to develop solar farms, marking a significant step toward its renewable energy goals.

Silhouette of two people shaking hands symbolizing partnership and trust.
Photo by Savvas Stavinos

Additionally, Micron participates in initiatives like Malaysia’s Green Electricity Tariff (GET) program, which supports the country’s renewable energy transition. Micron’s collaboration and partnership with these bodies doesn’t just selfishly benefit the company, instead the company is making a larger impact by also contributing to national climate action strategies.

Perhaps one of the largest things to take back from these government collaboration is that sustainability cannot be a just a top-down endeavour from  governments or municipalities, instead, it requires a huge amount of support from industries and even from grassroots. This also ensures that sustainability isn’t just a short term flash in the pan, but an ever improving, growing and self-sufficient process that will continue well into the future.

Startup Partnerships

It’s not just about collaborating with governments either. Micron readily collaborates with companies, non-governmental organisations and even start ups. In Amarjit Sandhu’s own words, “Micron is not the expert when it comes to [sustainability]. So, we have to collaborate with the experts and let them determine how we can create lasting impact”.

Micron’s collaborations collaboration aren’t just beneficial when it comes to sustainability, in fact, some efforts even benefit its own operations. Take for example, Micron’s collaboration with Aqua Membranes. This partnership with an innovative start up has yielded dual benefits of sustainability and efficiency. By adopting Aqua Membranes’ printed spacer technology for reverse osmosis systems, Micron has achieved a 20% reduction in energy consumption during water treatment. These partnerships are part of Micron Ventures, an initiative designed to support early-stage companies focused on breakthrough technologies.


Amarjit Sandhu sq
Source: Facebook

“Startups bring fresh perspectives and specialized expertise. Collaborating with them helps us accelerate the adoption of innovative solutions that align with our sustainability goals.”

Amarjit Sandhu,
Corporate Vice President, Assembly & Test NAND Operations,
Micron Technologies  


Industry Alliances

Micron is also a member of global industry consortia that aims to standardize and advance sustainable practices. These alliances provide a platform for sharing best practices, setting benchmarks, and fostering innovation. For example, Micron participates in initiatives to promote a circular economy within the semiconductor industry, encouraging resource efficiency and waste minimization.

Measuring Impact: Transparency and Accountability

As a part of its ESG commitment, Micron has also made a commitment to transparency. In fact, it is a cornerstone of its sustainability strategy. The company has developed a comprehensive framework for tracking, reporting, and communicating its progress toward ESG goals. This approach involves a combination of internal assessments, third-party audits, and public reporting to ensure accountability at every step.

Reporting Frameworks

Micron aligns its reporting with internationally recognized standards such as the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB). These frameworks provide a structured way to disclose performance data across key environmental, social, and governance metrics.

Flatlay of a business analytics report, keyboard, pen, and smartphone on a wooden desk.
Photo by AS Photography

“By adhering to global reporting standards, we ensure consistency and comparability in how we share our progress, allowing stakeholders to assess our performance objectively,” Sandhu notes.

The company also aligns its initiatives with the United Nations’ Sustainable Development Goals (SDGs), focusing on areas such as climate action, clean water, and decent work. Each of these alignments reinforces Micron’s broader role in addressing global challenges.

Data-Driven Insights

Being a technology and engineering company, data is also playing a huge part in the company’s efforts. Micron leverages advanced data analytics to track key performance indicators (KPIs) across its operations. These KPIs include:

  • Emission intensity per unit of production.
  • Water withdrawal, reuse, and recycling rates across facilities.
  • Waste diversion metrics, including tons of materials recycled or recovered.

This data is used to generate detailed annual sustainability reports, which are publicly accessible to ensure full transparency. Sandhu explains, “Our data-driven approach allows us to identify trends, evaluate the effectiveness of our initiatives, and adjust strategies as needed to stay on track.”

Third-Party Verification

To enhance credibility, Micron engages independent organizations to verify its environmental data and assess the integrity of its reporting. These third-party audits validate the company’s methodologies, ensuring that its claims are accurate and aligned with industry best practices.

Renewable Energy: Progress and Challenges

Renewable energy forms a cornerstone of Micron’s sustainability efforts. The company has made strides in regions like Malaysia, where it sources 100% renewable electricity through the Green Electricity Tariff (GET) program. Initiatives like this have reduced emissions significantly—equivalent to removing over 35,000 cars from the road annually.

Collaborations with renewable energy providers, such as Solarvest, ensure that Micron can scale these efforts across its operations. However, variability in renewable energy availability and infrastructure poses challenges that require ongoing investment and adaptation.

Addressing Water Scarcity

Water scarcity presents another significant challenge for industries, particularly in manufacturing. Micron is addressing this issue through innovative technologies aimed at achieving 100% water reuse, recycling, and restoration.

One promising development is its collaboration with Aqua Membranes. Early testing at the Boise facility showed a 20% reduction in energy consumption for reverse osmosis systems using Aqua Membranes’ printed spacer technology. While these initial results are encouraging, widespread implementation will depend on scalability and long-term viability.

Micron AquaConnect Launch

In addition to this, the company has recently partnered with the Global Peace Foundation in Malaysia for its AquaConnect Project. This project aims to supply clean water for sanitation and consumption to remote Orang Asli villages. Micron is supporting this project with an RM1 million donation as it kicks off. The RM1 million will be used to create gravity-supported piping that will deliver clean water to the villages in the immediate community around Micron’s Tanjung Agas facility in Johor. Four villages located in Nilai, Negeri Sembilan, Tangkak, Johor, and Muar, Johor will be the focus of this effort.

Sandhu notes, “Innovations like these are part of our commitment to reducing environmental impact while ensuring operational efficiency.”

Waste Management: Moving Toward Circularity

Micron’s waste management goals include diverting 95% of waste from landfills by 2030. This involves implementing recycling and recovery processes as well as rethinking product design to extend lifecycle usability.

The development of modular memory products, such as the LPCAMM2, reflects a commitment to circular economy principles. By enabling component upgrades instead of replacements, Micron aims to reduce electronic waste while offering cost benefits to consumers.

The partnership with iFixit further illustrates this effort, providing repair kits for select products to encourage reuse. While these initiatives mark progress, achieving zero waste remains a significant undertaking requiring industry-wide collaboration.

Facilities as a Reflection of Sustainability Goals

Micron’s facilities exemplify its efforts to balance growth with sustainability. The company has integrated green building practices into several of its operations, achieving LEED Gold certifications for plants in Taiwan and Singapore and a LEED Platinum certification for its office in India.


Amarjit Sandhu sq
Source: Facebook

“Our Batu Kawan facility is designed to meet growing technology demands while incorporating sustainability at its core. It’s a model for how we aim to expand responsibly.”

Amarjit Sandhu,
Corporate Vice President, Assembly & Test NAND Operations,
Micron Technologies  


In Malaysia, the expansion of the Batu Kawan facility, a USD$1 billion investment, reflects Micron’s intent to scale operations while adhering to sustainability principles. However, balancing production demands with environmental goals requires ongoing innovation and vigilance.

Shaping the Future

Micron’s sustainability efforts are a work in progress, reflecting both the complexity of the challenges it faces and the company’s commitment to addressing them. By focusing on transparency, measurable impact, and collaboration, Micron is setting a standard for integrating environmental responsibility into industrial innovation.

Micron Batu Kawan

Amarjit Sandhu aptly encompasses Micron’s ethos when it comes to sustainability in this statement, “Our focus is on building a future where technology and sustainability go hand in hand, ensuring that our progress benefits both people and the planet.” Perhaps more importantly, this ethos might be the difference between treating ESG goals and SDGs as a check box rather than an effort to drive mutually beneficial innovations that benefit more than just the bottom line.


This article was based on an interview with Mr Amarjit Sandhu, Corporate Vice President of Assembly and Test NAND Operations at Micron Technology.

Amarjit Sandhu

Ramon Pinero
Corporate Vice President of Assembly and Test NAND Operations, Micron Technology

Mr Amarjit Singh Sandhu is the Corporate Vice President, Assembly and Test NAND Operations for Micron (Singapore and Malaysia).
He has 30 years of Operations Management expertise in locations such as Singapore, China, and Malaysia.
He currently oversees the Assembly and Test sites namely in Micron Singapore, Muar (Johor) and Penang, engaged in manufacturing NAND and DRAM components, Solid State Devices (SSD) and memory modules.
He has pioneered 4 Green field manufacturing startups in different geographies and led 3 successful turnarounds of matured organizations in the last 10 years in China, Singapore and Malaysia.
Amarjit built up his career in the semiconductor industry with Texas Instruments Singapore, United Test and Assembly Center (UTAC), Western Digital Corporation (WDC) prior to joining Micron Semiconductor Asia in 2018.
He earned his MBA from the Warwick Business School and a Bachelor’s degree in Mechanical Engineering from the National University of Singapore.

SUSTAINABLE MARKETS INITIATIVE UNVEILS SUPPORT TO COMMONWEALTH MEMBER STATES AT CHOGM

In support of His Majesty King Charles III’s visits to Australia and Samoa, for the Commonwealth Heads of Government Meeting (CHOGM), SMI launches further support for Commonwealth Member States

  • Pacific Hub launched in Australia to enhance alignment of industry, finance and country efforts to accelerate delivery on global climate and biodiversity targets.
  • Marine Mangrove Sanctuary launched in partnership with SpaceX and Rotary International in Samoa to restore mangrove ecosystems, mitigate sea level rise, increase community connectivity and preserve cultural heritage for future generations.
  • Private Sector Training Programme for government officials extended to enhance public-private partnerships and project delivery in the Commonwealth.
  • SMI’s Impact Accelerator, along with a recommendation to establish High-Level Climate Investment Authorities, launched to provide end-to-end support for governments to develop industry partnerships and investment ready projects aligned with sustainable transition. 
  • The SMI’s Nature-Risk Tool, developed by AECOM, has been made available to all Commonwealth member states to assist them in assessing Nature-risks associated with physical infrastructure and urban planning.
  • The Natural Capital on African Governments’ Balance Sheets Initiative launched to explore making natural capital assets as a core component of national balance sheets.

APIA, Samoa, Oct. 26, 2024 /PRNewswire/ — In the presence of His Majesty King Charles III, as well as leaders from the Commonwealth as part of the Commonwealth Heads of Government Meeting’s Business Forum, the Sustainable Markets Initiative (SMI) has launched several initiatives to further enhance its commitment and support to Commonwealth Members States.

His Majesty King Charles III, founder of the Sustainable Markets Initiative (SMI) when he was The Prince of Wales, during a roundtable organised by the SMI
His Majesty King Charles III, founder of the Sustainable Markets Initiative (SMI) when he was The Prince of Wales, during a roundtable organised by the SMI
  • Pacific Hub: Connecting SMI’s global CEOs with CEOs and climate leaders in Australia, the SMI launched its Pacific Hub to enhance alignment of industry, finance and country efforts to accelerate delivery on global climate and biodiversity targets.
  • Marine Mangrove Sanctuary: In collaboration with Rotary International and Space X, the SMI is launching a Marine Mangrove Sanctuary in Samoa to restore and maintain the mangrove ecosystem, mitigating sea level rise and preserving cultural heritage.
  • Private Sector Training Programme: SMI introduces a climate-based training programme for government officials in Commonwealth Member States. This programme will support the delivery of climate and biodiversity-related projects and the implementation of Nationally Determined Contributions.
  • Impact Accelerator:  SMI launches its Impact Accelerator for Commonwealth Member States which provides end-to-end support for Governments to develop industry partnerships and investment ready projects aligned with sustainable transition.  The SMI further recommends establishing High-level Climate Investment Authorities within governments to better coordinate and crowd-in private sector support and investment.
  • Nature Risk Tool: SMI’s Nature Risk Tool, developed by AECOM, will now be available to all Commonwealth nations to assess the impact of infrastructure on local biodiversity globally.
  • The Natural Capital on African Governments’ Balance Sheets Initiative was launched as an institutional investor-public partnership, led by the SMI Africa Council. This initiative aims to embed Nature as an investable asset class.

Jennifer Jordan-Saifi M.V.O., CEO of the Sustainable Markets Initiative, emphasised the urgency of these initiatives: “It is an honour to be in Samoa for the Commonwealth Heads of Government Meeting (CHOGM). Being welcomed into the community of Nono’a Saleimoa to launch their Mangrove Sanctuary, we saw first-hand how Pacific communities are on the front lines of climate change and biodiversity loss. With future generations in mind, we also saw the passion of community members for restoring harmony with Nature.  The SMI is delighted to bring private sector CEOs together with Commonwealth governments at CHOGM, and through our new Pacific Hub, to accelerate practical, scalable actions that advance a genuinely sustainable future for all.”

Recognizing the importance of biodiversity restoration across the Commonwealth, Dr Hubert Danso, Co-Chair of the SMI Africa Council, highlighted that Africa’s natural capital forms the backbone not only of our economies, but also of global business models and societies. To protect and expand this value, we must invest at scale in our ecosystems. Through mandate-aligned institutional investor-public partnerships with governments, we can unlock risk and Nature-adjusted returns, that drive benefits for Nature, people and planet.  Through these efforts we aim to demonstrate that what’s good for Africa and the world, can also create sustainable value for investors.”

Pacific Hub

The new SMI Pacific Hub, is the latest addition to the Sustainable Markets Initiative’s regional engagement activities, joining a cohort of five other Hubs and Councils including North America, Africa, China, India, and Greece.  As part of its regional and country approach, the Pacific Hub will provide a forum for CEOs to look more practically at sustainability efforts across industry and finance while exploring how the region’s private sector is actively working with governments to support Nationally Determined Contributions (NDCs) and biodiversity targets in the region.

Marine Mangrove Sanctuary

The Sustainable Markets Initiative announces the Marine Mangrove Sanctuary in collaboration with Rotary International and SpaceX. The sanctuary in Nono’a Saleimoa, Samoa will restore and maintain the mangrove ecosystem to mitigate the onset of sea level rise.  Starlink will enable project leads to record, in real-time, key data points regarding the progress of the project such as: number of mangrove seedlings planted, growth of seedlings, time spent planting and maintaining the site, and general updates from site visits. The project demonstrates the value of remote access connectivity to support underserved and remote communities across the Commonwealth. The SMI’s partnership with Starlink includes a focus on rapidly scaling support for Nature-capital and post-disaster monitoring.

Government Training Programme

The Sustainable Markets Initiative will now offer Commonwealth Member States access to its highly successful Government Training Programme, which has so far had over 800 participants from over 85 countries register worldwide. The programme has convened subject matter experts from across the public and private sectors along with non-governmental organisations to develop climate-based training that can help support government officials (and others) responsible for delivering and developing climate-related projects and the implementation of Nationally Determined Contributions (NDCs).

SMI Impact Accelerator and High-Level Climate Investment Authority

The SMI also offers support through its Impact Accelerator.  The private sector is ready to mobilize capital, however to date there is a limited pipeline of “investment-ready” projects. The Sustainable Markets Initiative strives to fill this gap by offering end-to-end support for project development, industry partnerships and capacity building.  Recognizing the urgency and complexity of public-private partnerships for transition, we strongly recommend that High-Level Climate Investment Authorities (HCIA) be established to offer an empowered and coordinated docking point that is focused on private sector partnerships and capital mobilization.  The SMI has a range of guidance available on how to best establish these HCIAs.

SMI Nature Risk Tool

The Sustainable Markets Initiative has recently launched its SMI Nature Risk Tool and is now offering it to all Commonwealth Member States.  The SMI Nature Risk Tool recognizes that infrastructure development often leads to habitat loss, biodiversity decline, pollution, and increased greenhouse gas emissions. Powered by AECOM, and using datasets from the Taskforce for Nature-related Financial Disclosures (TNFD), the SMI Nature Risk Tool enables infrastructure investors and promoters to analyse any piece of land globally, providing expert-reviewed descriptions of the location’s habitat and biomes early in the site selection process.

About The Sustainable Markets Initiative

Founded by His Majesty King Charles III in 2020, then the Prince of Wales, the Sustainable Markets Initiative has become the world’s ‘go-to’ private sector organisation on transition.  Launched in 2021, the Terra Carta serves as the Sustainable Markets Initiative’s mandate with a focus on accelerating positive results for Nature, People and Planet through real economy action.  Complementing the Terra Carta, the Astra Carta was launched in 2023 to support a default sustainable approach to space while leveraging space resources for sustainability on Earth.  Read more: www.sustainable-markets.org

Why Your Business Needs An Effective Sustainability Strategy

This article is contributed by Varinderjit Singh, General Manager, Lenovo Malaysia

It’s vital that we look after the planet for future generations, but that’s not the only reason to implement a sustainability strategy within your organisation. Cutting emissions, embracing the circular economy, and helping to keep already efficient devices running for longer makes sense from a financial point of view as well, and can even help your organisation attract the best employees.

Of course, putting people and the planet first should top your considerations, and an effective sustainability strategy can help limit our impact on climate change, reducing waste, conserving resources, and protecting delicate ecosystems.

How legislation is helping to drive change

Legislation around ESG (Environmental, Social and Governance) and sustainability is beginning to shape industries in Malaysia, with governments adopting increasingly rigorous targets.

According to Deloitte[1], the transition to a lower carbon and more sustainable society is reshaping the economy, creating new opportunities, and altering the cost of doing business. The implications are stark, the organisation explains. “Failing to become more sustainable will make companies vulnerable to the loss of revenue and reputation, as well as to litigation and regulatory penalties.”

It’s clear that simply ignoring sustainability is not an option for organisations in the long run, but there are also opportunities and benefits for businesses that implement a sustainability strategy sooner rather than later.

An effective sustainability strategy could also help you be more cost-effective

For starters, there’s potential to be more cost-effective. Scalable “as-a-service” solutions such as Lenovo TruScale can help your business simplify the procurement, deployment and management of reliable IT equipment, taking a flexible and cost-efficient approach to new levels of demand.

Lenovo Why Your Biz Byline

Embracing the latest energy-efficient devices can help your business manage CO2 emissions and power consumption, potentially saving on operating costs, while also helping you to tackle challenges such as growing your business, simplifying security, and general maintenance. An example is Lenovo’s ThinkPad P1 Gen 7 operating on Windows 11 Pro. Seize the moment with the security to thrive anywhere and the performance to meet your boldest goals. Windows 11 Pro devices are easy to use and manage, with AI-enhanced efficiency and compatibility with existing technology including mission-critical apps and hardware.

There’s also scope to offset emissions when you do purchase new IT equipment, thanks to solutions such as Lenovo’s CO2 Offset Services. This service estimates the carbon emissions across the average lifecycle of the device from manufacturing to shipping, typical use, and end-of-life, and supports a variety of climate action projects.

Just because you buy new devices doesn’t necessarily mean your old equipment will end up in landfill. We do everything we can at Lenovo to ensure older devices get a second lease of life, and our Asset Recovery Service (ARS) is designed to maximise the reuse, recycling, and/or environmental disposal of replaced and end-of-life products, parts, and waste. And with Lenovo’s recently launched Certified Refurbished PCs, you have the option to buy quality refurbished IT equipment and support the circular economy.

Keep older energy-efficient technology running for longer

Naturally, there are plenty of organisations that don’t need to overhaul their tech stack. If your equipment is already energy efficient and performs well, your tech provider can also help you to keep your devices running for longer, doing your bit when it comes to reducing waste and conserving resources.

Solutions such as Lenovo Premier Support Plus come with Accidental Damage Protection (ADP)[2] as standard, which can make a big difference when it comes to device longevity and saving money. Compared to the cost of most common repairs or system replacements, for example, you could save between 50%-93%[3] with ADP, which could be the difference between keeping an old laptop for another couple of years or having to replace it immediately.

Attracting top talent

Social and regulatory requirements aside, embracing sustainability can also enhance your company’s reputation. This can play a key role in helping you to attract and retain the best talent.

According to a survey from IBM[4], 71% of employees and employment seekers say that environmentally sustainable companies are more attractive employers. More than two-thirds of the full potential workforce[5] are more likely to apply for and accept jobs with environmentally and socially responsible organisations, and nearly half surveyed would accept a lower salary to work for such organisations.

The potential to grow your business

An effective sustainability strategy isn’t just appealing to potential employees – it’s becoming increasingly important to society at large. Consumers also care about sustainability, and your strategy could be the difference between customers picking your business or opting for a competitor.

Deloitte explains[6] that a third (34%) of consumers stated their trust in brands would be improved if the brand was recognised as an ethical/sustainable provider by an independent third party. A similar proportion (32%) claimed that their trust in brands would be improved if the company had a transparent, accountable, and socially and environmentally responsible supply chain.

All of these factors add weight to the already critical importance of a sustainability strategy, not only because it makes sense to limit our impact on the planet, but because it also makes justifiable business sense.

It’s inevitable that you’ll need to embrace sustainability at some point if you want your business to thrive in the long term, so why not look at ways you can get ahead of your competition as part of the journey?


[1] Deloitte – Sustainability Regulation Outlook 2024

[2] Dependent on market, parts, and hardware availability.

[3] Based on Lenovo internal data from NA, EMEA, and AP regions and cost of system board, LCD, and hard drive repairs on ThinkPad from April 2022 to April 2023.

[4] IBM – Sustainability at a turning point

[5] Full potential workforce refers to survey respondents who are employed full-time or part-time, unemployed but currently seeking employment, or a full-time student or apprentice.

[6] Deloitte – The Sustainable Consumer, 2023

Hyundai Motor Group and Singapore Strengthen Joint Research in Sustainable Energy and Manufacturing Solutions

  • Hyundai Motor Group and Nanyang Technological University, Singapore collaborate in the field of hydrogen energy and advanced energy system
  • The partnership aims to advance towards carbon neutrality through joint research with world-renowned NTU
  • HMGICS, NTU and A*STAR to establish a tripartite Corporate Lab Program for collaborative research in AI, robotics and 3D printing

SINGAPORE and SEOUL, South Korea, Oct. 9, 2024 /PRNewswire/ — Hyundai Motor Group (the Group) has signed a collaborative research agreement with Nanyang Technological University, Singapore (NTU) in the field of new energy at the Singapore-Korea Business Forum, Ritz Carlton Singapore, on October 8. The partnership encompasses a three-year research collaboration, focusing on the hydrogen energy business and advanced energy system.

(from left) Young-Joon Yoon, President and CEO of Hyundai E&C; Jaehoon Chang, President and CEO of Hyundai Motor; Duk-geun Ahn, Minister of Trade, Industry and Energy of the Republic of Korea; Dr. Tan See Leng, Minister for Manpower and Second Minister for Trade and Industry of Singapore; Prof. Lam Khin Yong, Vice President of NTU; and Prof. Madhavi Srinivasan, Executive Director of Energy Research Institute at NTU (Photo credit: Ministry of Trade, Industry and Energy, Korea)
(from left) Young-Joon Yoon, President and CEO of Hyundai E&C; Jaehoon Chang, President and CEO of Hyundai Motor; Duk-geun Ahn, Minister of Trade, Industry and Energy of the Republic of Korea; Dr. Tan See Leng, Minister for Manpower and Second Minister for Trade and Industry of Singapore; Prof. Lam Khin Yong, Vice President of NTU; and Prof. Madhavi Srinivasan, Executive Director of Energy Research Institute at NTU (Photo credit: Ministry of Trade, Industry and Energy, Korea)

This collaboration between the Group and NTU, a globally renowned university, aims to develop alternative energy sources to achieve carbon neutrality, leveraging the Group’s advanced energy technologies that are suitable for Singapore’s unique characteristics.

“HMGICS is a global hub for Hyundai Motor Group’s future mobility innovation,” said Hyun Sung Park, Vice President and CEO of Hyundai Motor Group Innovation Center Singapore (HMGICS). “Through this partnership, we aim to accelerate our research in the field of innovative technologies, ultimately enhancing the commercial viability of our sustainable mobility solutions.”

One of the key areas of focus will be studying the adoption of hydrogen production technologies and businesses in Singapore. This includes the implementation of Hyundai Motor Group’s innovative resource-cycle hydrogen production technologies: Plastic-to-Hydrogen (P2H) and Waste-to-Hydrogen (W2H) systems. W2H utilizes organic waste such as food and sewage sludge to produce hydrogen, while P2H utilizes non-recyclable plastic.

In the field of advanced energy system research, the Group and NTU will develop a solution that is well-suited for urban countries like Singapore. The system offers the advantages of easy installation and high safety levels thanks to its modular design, playing a vital role in achieving carbon neutrality in Singapore.

HMGICS also held a joint signing ceremony for the establishment of a tripartite research center with NTU and the Agency for Science, Technology, and Research (A*STAR). The Corporate Lab Program is set to conduct research in innovative manufacturing domains such as AI, robotics and 3D printing.

“The research partnerships between NTU Singapore and Hyundai Motor Group reflect how close collaboration with industry is vital in developing innovative and relevant solutions to address real world issues, including the race to carbon neutrality,” said Professor Lam Khin Yong, Vice President (Industry) of NTU. “We will continue to build on our long-standing partnership with Hyundai Motor Group, leveraging NTU’s core strengths in areas such as sustainable energy, AI, robotics, 3D printing, and advanced materials, to develop innovative and sustainable solutions for Singapore and the global society.”

For more information, please visit: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom

(from left) Prof. Lim Keng Hui, Assistant Chief Executive of Science and Engineering Research Council at A*STAR; Hyun Sung Park, Vice President and CEO of HMGICS; Jaehoon Chang; Duk-geun Ahn; Dr. Tan See Leng; Prof. Lam Khin Yong; Prof. Warren Chan, Dean of the College of Engineering at NTU; Frederick Chew, CEO of A*STAR (Photo credit: Ministry of Trade, Industry and Energy, Korea)
(from left) Prof. Lim Keng Hui, Assistant Chief Executive of Science and Engineering Research Council at A*STAR; Hyun Sung Park, Vice President and CEO of HMGICS; Jaehoon Chang; Duk-geun Ahn; Dr. Tan See Leng; Prof. Lam Khin Yong; Prof. Warren Chan, Dean of the College of Engineering at NTU; Frederick Chew, CEO of A*STAR (Photo credit: Ministry of Trade, Industry and Energy, Korea)

Sustainability Cannot Exist Without Innovation, & Vice Versa – Here’s Why

With just six years remaining to achieve the United Nations Sustainable Development Goals (SDGs) by 2030, the Asia Pacific region faces a pressing and formidable challenge.

The recently released 2030 Asia Pacific SDG Progress Report by the Economic and Social Commission for Asia and the Pacific (ESCAP) paints a stark picture, revealing that at the midpoint, the region has made less than 15% of the necessary progress towards the SDGs. The report also predicts that if current trends persist, it will take an estimated 42 years for the region to achieve the 2030 agenda, falling significantly short of reaching 90% of the 118 measurable SDG targets.

Woman Using Laptop Computer With VR Headset
Photo by ThisIsEngineering on Pexels

This sobering analysis underscores the urgent need to multiply efforts and accelerate progress. To address this challenge, corporates in the Asia Pacific & Japan (APJ) region must adopt an innovation mindset and place sustainability at the forefront of the business agenda. In fact, sustainability can also be a powerful driver of innovation, propelling companies forward on the path to success in today’s digital era.

Sustainable innovation is not limited to short-term gains but creates long-term value for both businesses and the planet. The Dell Technologies Innovation Index, which polled 6,600 business leaders across 45+ countries, reveals that more than one-third of companies (35%) in Malaysia – the same percentage as the APJ region – consider climate change as an accelerator of innovation.

From above of blue crumpled plastic bottle thrown on green park lawn on sunny summer day
Photo by Karolina Kaboompics on Pexels

Additionally, the research shows that momentum for sustainability innovation is steadily growing in our region. Half of the companies (50%) in Malaysia are actively reducing their overall IT carbon footprint, recognising the critical role of technology in addressing environmental challenges. Furthermore, 37% of businesses in Malaysia (40% in APJ) are turning to technology to gain greater visibility into their carbon impact, enabling them to make data-driven decisions for sustainability.

This emphasis on sustainability is also being prioritised by the Government, having – for the first time – set SDG indicator targets and finalised nine accelerator initiatives to achieve SDGs in the country. This is to ensure a more effective implementation of SDGs towards the country’s 2030 Agenda for Sustainable Development (Agenda 2030).

Innovating for sustainability, sustainably

In today’s economic climate, innovation has never been more important for organisations to stay ahead of the curve and build resilience. While sustainability evidently drives innovation forward, businesses also have a responsibility to ensure that innovation is carried out efficiently and with minimal environmental impact.

For one, IT decision-makers (ITDMs) in APJ can leverage innovative technologies such as edge computing, artificial intelligence/machine learning (AI/ML), and as-a-service (aaS) models to manage energy consumption effectively, improve energy efficiency, and act upon data insights to drive sustainability. Encouragingly, the Dell Technologies Innovation Index also found that more than half (57%) of companies in Malaysia are already progressing in this space, embracing technology as a powerful tool for sustainable practices.

Close Up Photo of Delivert Robots
Photo by Kindel Media on Pexels

For example, innovative consumption models such as aaS or on-demand solutions promote sustainable resource utilisation by aligning technology consumption with actual needs – therefore reducing waste and optimising resource allocation. Businesses that embrace these flexible consumption models can not only reduce their environmental impact but also benefit from increased efficiency and cost savings.

Additionally, as digital transformation and the consumption of technology become more widespread, the greening of data centres has become crucial. As businesses rely more heavily on data centres, optimising their energy consumption becomes paramount. Currently, 48% of businesses in Malaysia are actively exploring methods to reduce energy use in their data centres.

[i]By investing in energy-efficient infrastructure and adopting best practices, organisations can lead the way in sustainable data management, setting a positive example for the industry.

Scientist Checking Crops in Laboratory
Photo by ThisIsEngineering on Pexels

While technology can help drive efficiencies, there comes a day when these devices eventually reach their end of life. It is therefore equally critical that businesses take active steps and work with the right partners to retire and recycle their end-of-life IT equipment, in order to minimise electronic waste and foster a circular economy. Dell Technologies’ Asset Recovery Services, for example, helps businesses with the proper disposal and recycling of IT assets to reduce the environmental footprint of the technology industry. Notably, the practice is not new in Malaysia and many are already engaged in initiatives to retire and recycle IT equipment responsibly.

It is also encouraging to note that the government has launched a National Circular Economy Council (NCEC) to unite stakeholders to accelerate the transition of waste management from a linear economy to a more holistically circular one.[ii] The NCEC will focus on matters related to policies, laws, implementation of related strategies and action plans, and the commitment and collaboration between the government and the private sectors.

Sustainable innovation: A win-win for businesses and the planet

The benefits of sustainable innovation are two-fold, generating value for both our environment and the bottom line. By integrating sustainability into their innovation agenda, companies can reduce environmental impact, enhance resilience, and improve operational efficiency. Furthermore, embracing sustainable practices has become a critical consideration for businesses to not only attract customers and investors but also to engage current and future employees.

As the Asia Pacific region continues its pursuit of the SDGs, collaboration and collective action are essential. While sustainable innovation can and should be driven at the company level, governments, businesses and individuals must also come together to drive meaningful impact. Partnerships between the public and private sectors can facilitate knowledge sharing, resource mobilisation, and the development of innovative solutions to address pressing sustainability challenges. Cross-industry collaborations can foster innovation and create synergies that accelerate progress towards the SDGs.

With less than a decade to go, our region now stands at a critical juncture – where sustainable innovation can lead the way towards achieving the UN SDGs by 2030. Despite the challenges highlighted in the 2030 Asia Pacific SDG Progress Report, the growing momentum for sustainability innovation is encouraging. Businesses in APJ should continue to embrace sustainable practices and leverage cutting-edge technologies to make significant contributions to sustainable development.


[i] https://www.nst.com.my/business/2023/10/963188/riding-data-centre-wave
[ii] https://www.nst.com.my/news/nation/2023/09/952091/national-circular-economic-council-set-handle-solid-waste

Expands into New Energy with Strategic JV and Launches New Charging Solutions

HONG KONG, June 18, 2024 /PRNewswire/ — Foxconn Interconnect Technology Ltd (“FIT”, listed on the Hong Kong Stock Exchange under 6088), a subsidiary of Hon Hai (TW.2317), is expanding its presence in the electric vehicle (EV) sector. Following the acquisition of Germany’s SWH Group in 2023 and the launch of the Voltaira brand for its mobility solutions portfolio, FIT Hon Teng has formed a joint venture with XYPower Technology Co., Ltd., establishing FXNWING New Energy Technology Co., Ltd. (“FXNWING”) to enter the EV charger market.

XY Power, based in Xi’an, specializes in EV charging and energy storage systems. With over 25 years of experience, their expertise in power module design will enhance FXNWING’s production capabilities. Combined with FIT Hon Teng’s manufacturing strengths, this partnership aims to deliver top-notch charging  and energy restorage solutions globally. With growth potential in the EV market, FIT will continue to partner with core technical experts to leverage business opportunities by shortening development times and enhancing the solution packages.

Along with the One-FIT strategy, the strong cooperation between FXNWING and Voltaira has resulted in a new series called Voltaira AC and DC chargers. The debut product Voltaira Anoles AC charger offer 7kW and 22kW charging power and has won the 2024 IF Product Design Award by featuring its interchangeable covers and easy cable and socket replacement to comply with various international standards. Its modular design and improved heat dissipation make it adaptable to different environments.

At Europe’s largest smart energy exhibition, Smarter E Europe, on June 19-21, 2024, visitors were able to explore the Voltaira Royal Series. Targeting the Middle East and North Africa (MENA) market, the Royal Series includes DC fast charging stations and AC chargers for commercial and residential use. Designed for harsh climates, these products feature robust protection and intelligent power distribution to achieve high efficiency and reduce operational costs.

FXNWING’s innovation is further evidenced by the FitPile,the mini DC which has won a Red Dot Design Award. This recognition highlights FIT Hon Teng’s commitment to innovation and technical excellence.

Visit us at Messe München, Germany (MESSE) C6.635.

About FIT (Foxconn Interconnect Technology) Hon Teng (HK.6088)

Foxconn Interconnect Technology (FIT), listed on the Hong Kong Stock Exchange, focuses on precision design and manufacturing of connector products as its core. FIT continues to explore 5G AIoT, EV mobility, and audio applications areas, stepping into consumer brand operations. For more information about FIT, please see: www.fit-foxconn.com.

Email: fit-ir@fit-foxconn.com                      sales-usa@fit-foxconn.com

Acer Commits to Collecting 50 Tons of Plastic Waste From the Environment Through Plastic Bank Partnership


Editor’s Summary:

  • Acer partners with Plastic Bank for an Impact Program Partnership to collect 50 tons of ocean-bound plastic[1] in 2024 through its community of collectors in Southeast Asia
  • Through this effort, Acer and Plastic Bank will prevent the equivalent of 2.5 million plastic bottles[2] from entering the ocean, tackling the problem of plastic pollution at the source
  • The partnership also provides support to under-developed communities by allowing residents to collect plastic and trade it for income, goods, and services to support their livelihood

TAIPEI, April 22, 2024 /PRNewswire/ — Echoing this year’s Earth Day theme of “Planet vs Plastics”, Acer has partnered with Plastic Bank and has pledged to collect and recycle at least 50 tons of plastic waste from the environment in 2024. The Canada-based social enterprise focuses on tackling the growing issues of plastic pollution by building recycling ecosystems and creating livelihood opportunities in vulnerable coastal areas.

Acer’s Impact Program Partnership with Plastic Bank is projected to prevent the equivalent of more than 2.5 million plastic bottles[2] from entering the oceans through the efforts of collection members in Southeast Asia. Members bring their collected plastic to Plastic Bank collection branches in exchange for the local market price of the gathered material as well as bonuses that help provide additional income and access to social benefits, like meal vouchers, health insurance, and more.       

Acer’s collaboration with Plastic Bank supports the United Nations Sustainable Development Goals (SDGs) including SDG 1 for no poverty, SDG 8 for decent work and economic growth, SDG 12 for responsible consumption and production, SDG 14 for life below water, and SDG 17 for partnership for the goals.

Acer’s Environmental, Social, and Governance (ESG) goals also include adapting 20-30% Post-Consumer Recycled (PCR) plastic content in computers and displays by 2025 and working towards the goal of net-zero emissions by 2050. Acer has been making strides to incorporate PCR versions of the plastic types used in electronic consumer products with its eco-conscious Vero line, and has reinforced its commitment to carbon neutrality with the launch of its first carbon-neutral PC, the Acer Aspire Vero 16, which debuted in December 2023. Acer will continue to evolve with the industry and changing lifestyles by promoting innovative and eco-conscious solutions for the long-term sustainability of its operations and the environment.

About Acer

Founded in 1976, Acer is one of the world’s top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer’s 7,700 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.acer.com for more information.

© 2024 Acer Inc. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels. Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra.

Kia presents roadmap to lead global electrification era through EVs, HEVs and PBVs

  • Kia drives forward transformation into ‘Sustainable Mobility Solutions Provider’
  • Roadmap enables Kia to proactively respond to uncertainties in mobility industry landscape, including changes in EV market
  • Company to expand EV line-up with more models; enhance HEV line-up to manage fluctuation in EV demand
    • Goal to sell 1.6 million EVs annually in 2030, introducing 15 models
    • PBV to play a key role in Kia’s growth, targeting 250,000 PBV sales annually by 2030 with PV5 and PV7 models
  • Kia to invest KRW 38 trillion by 2028, including KRW 15 trillion for future business
  • 2024 business guidance : KRW 101 tln in revenue with KRW 12 tln in operating profit; operating profit margin of 11.9% on sales of 3.2 million units globally
  • CEO reaffirms Kia’s commitment to ESG management

SEOUL, South Korea, April 5, 2024 /PRNewswire/ — Kia Corporation (Kia) today shared an update on its future strategies and financial targets at its CEO Investor Day in Seoul, Korea.

2024 CEO Investor Day
2024 CEO Investor Day

Based on its innovative achievements in the years since the announcement of mid-to-long-term business initiatives, Kia is focusing on updating its 2030 strategy announced last year and further strengthening its business strategy in response to uncertainties across the global mobility industry landscape.

During the event, Kia updated its mid-to-long-term business strategy with a focus on electrification, and its PBV business. Kia reiterated its 2030 annual sales target of 4.3 million units, including 1.6 million units of electric vehicles (EVs). The 2030 4.3 million annual sales target is 34.4 percent higher than the brand’s 2024 annual goal of 3.2 million units.

The company also plans to become a leading EV brand by selling a higher percentage of electrified models among its total sales, including hybrid electric vehicles (HEV), plug-in hybrid (PHEV), and battery EVs, projecting electrified model sales of 2.48 million units annually or 58 percent of Kia’s total sales in 2030.

“Following our successful brand relaunch in 2021, Kia is enhancing its global business strategy to further the establishment of an innovative EV line-up and accelerate the company’s transition to a sustainable mobility solutions provider,” said Ho Sung Song, President and CEO of Kia. “By responding effectively to changes in the mobility market and efficiently implementing mid-to-long-term strategies, Kia is strengthening its brand commitment to the wellbeing of customers, communities, the global society, and the environment.”

Work With What You’ve Got To Streamline Operations

This article is contributed by Varinderjit Singh, General Manager at Lenovo Malaysia.

Those of us in the manufacturing industry have already come to terms with a difficult truth: manufacturing output is set to shrink by 3.2% this year. Stringent regulations and decreased consumer demand are proving very trying in a recessionary environment.

And many manufacturers still find themselves short-staffed. They are tasked with doing more with less. Upping output without the talent and financial resources they relied on in the past.

I see only one way forward: doing whatever we possibly can to create a streamlined working environment. Organizations that get hung up on what they don’t have will fall behind. Smart organizations think laterally. They understand that they have the means to effect change on their environments. And that seemingly small changes quickly add up.

Creating a streamlined, productive environment is the way forward. Increasing operational efficiency has never been as crucial as it is at this moment in time. Organizations that take action to create this kind of environment now will reap the rewards and come out stronger.

The three building blocks of an efficient environment

1.    Making the most of your assets with IT and OT convergence

As a reminder, IT is Information Technology, tools that process data. OT is Operational Technology, tools for managing physical assets. IIoT (Industrial Internet of Things) technology can bring IT and OT together. With IIoT tools like smart sensors, digital twins, and machine learning, physical assets come to life in the IT space. When leadership can see crucial data and insights on how machines are doing, they can ensure that they make the most of them. A great example of a product that can assist with making the most of your assets through IT convergence is the ThinkPad® X1 Carbon Gen 11, powered by Intel® Core™ i5-1335U processor (13th Gen), built for what IT needs and users want.

Lenovo byline Work with What you Have

Utility consumption monitoring is a great example of the benefits of converged IT and OT. Electricity, water, and gas make up a significant part of any manufacturer’s budget. Sensors on the factory floor can detect when a process consumes more power than necessary. This data is then acted on in real time – and the process is automatically adjusted until it’s optimal. For example, temperature and water use can automatically be controlled to create an environment that supports efficient energy use. Where equipment needs to be warmer to operate, they can automatically be switched on when the time’s exactly right – eliminating the wastage that comes with guessing the wrong timing. Sensors that detect compressed-air leaks allows leadership to act before more energy goes to waste.

The cumulative savings tend to make a profound difference to utility bills. Even better: IIoT helps manufacturers get closer to their ESG goals and safeguard the environment.

2. Staying a step ahead with predictive maintenance

The technological advances in predictive maintenance are some of the most exciting I’ve seen in my career. Instead of waiting for machines to break down, we can now proactively prevent them from reaching a state of disrepair. There’s now no reason for manufacturers to be wrong-footed by ‘cranky’ or ‘moody’ machinery.

In order to reap the benefits of predictive maintenance, manufacturers need to have the right solutions in place. High-quality sensors, reliable and fast connectivity, and servers that can process asset data and allow it to be analyzed, fast.

Naturally, I’m a big advocate of Lenovo’s ThinkEdge servers, powered by Intel® and enabled by AI. These servers have the processing power required to make quick work of asset data. They are rugged and sturdy and can withstand extreme temperatures, dust, and vibration. My clients store these servers on the floor, close to where data is generated. This reduces latency between data collection and a resulting insight – allowing leadership to act fast when an AI alerts them of a potential issue or a worrisome trend.

3. Keep quality high with virtual inspection

In manufacturing, high-quality products are what we live for, and inspection is a crucial process for any manufacturer. More and more, I’m seeing manual quality assurance become a thing of the past.

Continuous, virtual inspection means that manufacturers can track every process, part, and final product. If a quality issue arises on the floor, IIoT technology means that a real-time notification will trigger necessary corrective actions for related processes or down-the-line tasks – including dynamically adjusting product runs.

This kind of intelligent inspection leads to time and money saved. Fixing potential issues before they lead to defective products is obviously much less costly than tossing out goods that are not up to standard. But it’s more than that: a smart factory floor with integrated IT and OT means that AI is continuously learning to improve and streamline processes. This allows manufacturers to create products they can be proud of, keeping their customer experiences high while boosting their productivity. It’s a win-win.

Century in the Spotlight: Paris Rhône Rings in the Holidays with Innovative Home Appliances

PARIS, Dec. 26, 2023 /PRNewswire/ — Paris Rhône, the esteemed household appliance brand established in 1915, is set to add joy and cheer to the holiday season with its legacy of innovation. As Christmas and New Year approach, the brand reflects on a century of remarkable achievements and looks forward to a future filled with advanced smart home appliances.

Take a moment to delve into the remarkable development history of Paris Rhône over the past century.

  • Revolutionizing Home Cleaning since 1925: In 1925, Paris Rhône’s Aspiron sub-brand launched the world’s first vacuum cleaner, featuring eye-catching graffiti-inspired designs.
  • Pioneering Electric Mobility in 1941: In 1941, Paris Rhône introduced the VPR electric tricycle, revolutionizing personal transportation with its unique design and two-person bench seat. It reached a maximum speed of 19 mph and traveled up to 40 miles, showcasing Paris Rhône’s innovative spirit. The updated Baby-Rhône II debuted the next year.
  • Building a Reputation for Excellence in 1952: In 1952, Paris Rhône built a two-floor, 5,000 sqm building for home appliances. They added vacuum cleaners, polishers, and coffee grinders to their offerings. The coffee grinders became popular for preserving classic flavors and were loved by coffee enthusiasts.
  • Embracing Culinary Innovation in 1970: In 1970, Paris Rhône expanded into kitchen appliances, introducing electric knives and a limited edition dishwasher. Customers were captivated by their impeccable design and performance.

A Global Brand in the 21st Century

Embracing the new era, Paris Rhône launched its brand globalization strategy in the 21st century. Paris Rhône’s dedication to quality and innovation propelled its growth, making it a sought-after household appliance brand across Europe, North America, the Middle East, and the Asia Pacific. Starting in 2023, the company is set to further enhance its product range by introducing WiFi-enabled smart home appliances. Customers can delight in the convenience and seamless connectivity delivered by WiFi-enabled smart home appliances from Paris Rhône. Experience the ease of remotely controlling your household appliances, promoting energy efficiency, and harnessing the power of voice commands.

Innovation, Heritage, and Global Expansion

Today, Paris Rhône proudly showcases its products in over 30 countries worldwide and has emerged as one of the most promising household appliance brands. Combining its rich Parisian heritage with a century of expertise in meaningful innovation and industry-leading design, Paris Rhône is set to introduce exceptional smart household appliances to users around the globe through its three sub-brands: Aspiron, Sympa and Evatronic.  In the 1920s, Aspiron quickly rose to become one of the most well-known vacuum cleaner brands. Building upon their success, Sympa puts its focus on smart lighting products, with a dedicated mission to create intelligent and energy-efficient lighting solutions. Additionally, Evatronic emerged with a strong commitment to delivering innovative, professional, and user-friendly household appliances to consumers worldwide.  

As the world eagerly awaits the arrival of the holiday season, Paris Rhône remains committed to enriching lives with its visionary products and celebrating a century of excellence. Let us see what surprises Paris Rhône has in store for us this Christmas.

Paris Rhône 5.3 Quart Air Fryer AF014

Effortlessly monitor cooking progress with the viewing window and interior light. Enjoy healthier meals and hassle-free cleaning thanks to the ceramic-coated nonstick basket. Delight in efficient heating without the need for pre-heating or oil. Explore a wide range of preset cooking options and adjustable settings through the 8 easy functions. Rest assured with safety protection, including auto shut-off when the basket is removed, all certified for your safety.

  • Viewing window & interior light: See cooking progress easily.
  • Ceramic-coated nonstick basket: ensures healthier cooking and effortless clean-up.
  • No pre-heating & oilless: Efficient heating & less oil usage.
  • 8 easy functions: Preset cooking options & adjustable settings.
  • Safety protection: Auto shut-off when basket is removed. Certified safe.

ASPIRON® Lightweight Bagless Vacuum Cleaner CA006

Enhance your daily life with our product featuring 3-stage filtration, powerful suction, versatile tools, long power cord, and a bagless washable dust cup for convenient cleaning and healthier living. Get ready to embrace a spotless home this holiday season.

  • 3-Stage Filtration: Including the revolutionary Central Cyclonic Filtration System, a washable Inlet HEPA-H10 Filter, and an Outlet Sponge, it ensures impeccable air quality while capturing even the tiniest dust particles.
  • Over 455AW/24Kpa of Strong Suction with 5 Versatile Tools: Effortlessly tackles any mess with its arsenal of 5 versatile tools. From carpets to hard floors, furniture to curtains, no surface is left untouched.
  • 20Ft Long Power Cord with Automatic Cord Rewind: Its 20Ft long power cord ensures seamless cleaning in every corner, and the automatic cord rewind feature adds convenience to your cleaning routine.
  • 3.5L/3.7Qt Bagless Washable Dust Cup: Saving you time and money. Cleaning has never been this easy and efficient.

Paris Rhône 4-in-1 Electric Milk Frother MF010

Experience the elegance of Paris with Paris Rhône extraordinary Electric Electric Milk Frother, inspired by the iconic Eiffel Tower. This visually delightful appliance not only decorates your kitchen but also adds an ergonomic design, ensuring a comfortable grip. Perfectly timed for the Christmas season, it makes for a thoughtful gift choice.

  • 4-in-1 Multifunctional: Imagine savoring the perfect cup of coffee every morning, with a foam so creamy and smooth, it transforms your ordinary coffee break into a luxurious moment. The 4-in-1 foam maker allows you to heat milk to perfection or whip it into hot dense foam, hot airy foam, or even cold froth – the choice is yours. 
  • One-Button Control & Quiet Operation: Experience delightful simplicity with the one-button control and whisper-quiet operation. Switch between modes effortlessly, and in just 2 minutes, indulge in fragrant milk froth without the distraction of noise. The LED indicators guide you through each function, ensuring a seamless and enjoyable experience.
  • Rinse to Clean: Cleaning has never been easier. Paris Rhône electric milk steamer features a food-grade non-stick interior coating, making it a breeze to clean. Simply rinse it with running water and wipe it dry with a soft cloth, guaranteeing your health and hygiene.
  • Auto Shut-Off & Extremely Reliable: Rest easy knowing that Paris Rhône electric milk heater is equipped with auto shut-off and certified with ETL for unmatched safety and reliability. You can trust that your milk or foam will be ready at the perfect temperature, every time.

Paris Rhône Space Heater with WIFI Portable HE002

Enjoy quick warmth with fast heating, stay safe with overheat and tip-over protection, save on energy bills with ECO Mode, experience peace and quiet with noise-free operation, and effortlessly control it with the remote. It combines warmth, safety, energy efficiency, and convenience in one compact package.

  • Experience fast and efficient heating: 1500W PTC for quick warmth, advanced PTC technology quickly warms the room for cozy comfort in winter.
  • Safety protection with overheat & tip-over switch: Stay safe with built-in overheat and tip-over protection.
  • Save on energy bills with ECO Mode: Reducing power consumption while maintaining warmth.
  • Noise-free experience with <50dB: Enjoy a quiet and comfortable environment.
  • Simple operation with remote control: Control the heater effortlessly with its Wifi feature, allowing you to adjust settings remotely. The convenience of a remote control adds further simplicity to operation, enabling you to manage the heater from anywhere in the room.

PARIS RHÔNE 6L Smart Humidifiers with App, WiFi and Bluetooth AH038

Enjoy the convenience of remotely controlling it through a smartphone app, monitor humidity levels in real-time with the LED display screen, effortlessly clean and refill with the top-fill design, and experience a whisper-quiet sleep. It is the perfect gift for a healthier and cozier living space.

  • Convenient remote controls via smartphone app: Connect and control the humidifier through the app via WiFi or Bluetooth. Easily adjust settings like mist levels, timers, humidity, and ambient lighting from anywhere through this smart humidifier’s app. This humidifier with APP gives you the extra convenience you need when your hands are busy or when you are far from home.
  • LED display screen for real-time humidity monitoring: Monitor and adjust humidity levels in real-time with the LED display.
  • Top-fill design for easy cleaning and refilling: Easy cleaning with the large top-fill opening
  • Sleep-friendly features: With a noise level below 28 decibels and optional 7-color night light, enjoy peaceful sleep with low noise and cozy lighting

Stay tuned to catch the latest innovations and captivating designs from Paris Rhône, the brand that continues to redefine intelligent living.

About Paris Rhône

Paris Rhône, a household appliance brand established in 1915, has captivated the world with its innovative designs. With a global presence and a commitment to enhancing the lives of people worldwide, Paris Rhône continues to lead the industry with its sub-brands Evatronic, Aspiron, and Sympa. For more information, please visit Paris Rhône and Aspiron brand stores.

PR Contacts: For images or request a review sample, please contact us at:

Marketing team
marketing@parisrhone.com 

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