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PR Newswire

Bigo Live ‘Global BIGOer One World Together’ brings together 3.7million people from 150 countries to raise funds for WHO Solidarity Response Fund

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  • The “Global BIGOer One World Together” fundraising campaign witnessed 3.7 million viewers coming together on 14 May 2020 to support the fight against COVID-19.
  • US$100,000 was raised through a 24-hour campaign and all funds raised will be donated to the World Health Organisation’s COVID-19 Solidarity Response Fund
  • The fundraiser is part of a larger series of campaigns organised by Bigo Live to raise global awareness on COVID-19 while spreading positivity within the community

TAIPEI, May 18, 2020 /PRNewswire/ — Bigo Live, a global leading live streaming platform, has raised a total of US$100,000 in donations through its ‘Global BIGOer One World Together‘ campaign. All proceeds raised will be donated to the World Health Organisation (WHO)’s Solidarity Response Fund by BIGO Technology, the parent company of Bigo Live.

Bigo Live 'Global BIGOer One World Together' brings together 3.7 million people from 150 countries to raise funds for WHO Solidarity Response Fund
Bigo Live ‘Global BIGOer One World Together’ brings together 3.7 million people from 150 countries to raise funds for WHO Solidarity Response Fund

‘Global BIGOer One World Together‘ saw more than 3.7 million viewers across the globe tuning into Bigo Live’s music livehouse and participate in the fundraising. The livehouse featured performances by close to 100 broadcasters in over 20 countries.

Mike Ong, Vice President of BIGO Technology said, “Music is a universal language, it transcends cultures and borders to spread the message of comfort, hope and unity – something the world needs most during these trying times. We wanted to bring the world together to support each other through this crisis through ‘Global BIGOer One World Together’, and the response has been overwhelming. We are really heartened to see the global Bigo Live community rallying to contribute to the cause however they can. Every bit makes a difference and we are humbled to do our part.”

A global cast of talented singers and musicians from countries across Asia, Australia, Europe, Middle East and the United States performed in a 24-hour music livehouse. Broadcasters included (Bigo Live ID) amy0418, Huangchunchih and CaiZi.

Besides the live musical performances, the event also featured a #UnitedatBIGO, where  tributes were paid to healthcare professionals and frontline workers who have led the fight against COVID-19. A specially commissioned music video with over 100 Bigo Live broadcasters performing a cover of the Michael Jackson hit “We are the world” was also released as part of the campaign.

Bigo Live 'Global BIGOer One World Together' brings together 3.7 million people from 150 countries to raise funds for WHO Solidarity Response Fund
Bigo Live ‘Global BIGOer One World Together’ brings together 3.7 million people from 150 countries to raise funds for WHO Solidarity Response Fund

“We are glad that Bigo Live is able to give back and support our frontline healthcare professionals and affected communities. As a global platform that connects and brings people together, it is part of our continued effort and commitment to contribute to the fight against COVID-19 while also bringing positivity and joy to our users around the world during this emotional period. We sincerely thank all participating Bigo Live broadcasters and our users for making this event a sounding success,” Mike added.

Since the start of the outbreak, Bigo Live has organised various efforts to raise awareness about COVID-19 and bring happiness to people around the world. Besides the ‘Global BIGOer One World Together’ campaign, Bigo Live has also launched a #STAYATBIGO campaign featuring sharing sessions with healthcare professionals, performances by local music DJs and workouts by fitness enthusiasts to help local communities stay fit and healthy at home. Additionally, Bigo Live was the first to launch cloud clubbing, a virtual live stream music experience, to communities in Southeast Asia, Australia and New Zealand.

About Bigo Live

Bigo Live is one of the world’s fastest-growing livestreaming social communities where users broadcast in real-time to share life moments, showcase their talents and interact with people from around the world. Bigo Live has around 400 million users in over 150 countries and is currently the market leader in the livestreaming industry. Launched in March 2016, Bigo Live is owned by BIGO Technology which is based in Singapore.

Download the Bigo Live app here.

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PR Newswire

New Influencer WebCam-Based Social Platform, Jasmin.com, Launches Pamela Anderson Joins as Creative Director

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Top Relationship Experts and Lifestyle Personalities to Offer Advice and Videos

NEW YORK, May 18, 2020 /PRNewswire/ — Jasmin, the world’s first web camming site exclusively dedicated to connecting users with lifestyle, relationship, and sex positivity influencers, announced its launch today. Actress, model, and activist Pamela Anderson has joined in the role of Creative Director and will appear daily on Jasmin.com. An offshoot of LiveJasmin, the world’s most successful adult webcamming site with 50 million daily visitors, Jasmin’s mission is to broaden the appeal of webcamming through lifestyle influencers with whom members can connect via videos, texts, and chats.

“I’m thrilled to be working with Jasmin in my role as Creative Director,” said Anderson. “At a moment when we’re more socially isolated than ever and loneliness is an epidemic, Jasmin offers a medium for real connections. The more we stay connected human to human, the better off we will be.”

No woman is better suited to be Jasmin’s spokesperson than Anderson, the world’s most recognizable sex symbol. The iconic actress, model, and activist has long championed sex positivity, which is at the core of Jasmin’s ethos. In her role as Jasmin’s Creative Director, Pamela will host regular virtual conversations with experts in the fields of relationships, intimacy, and sex positivity, as well as work with Jasmin’s executive team on new initiatives designed to enhance the user experience.

Jasmin’s genesis is the result of an internal study of LiveJasmin users that revealed that a staggering 70% of webcam visitors were only having conversations with the site’s models to alleviate loneliness, rather than engaging in sexual activity. And, as people have become more socially isolated than ever before, LiveJasmin has only seen its traffic increase.

“We were stunned to realize just how much people simply wanted to engage in meaningful conversations with LiveJasmin’s models and realized we needed to provide this audience with a forum that allowed them to do so,” said Karoly Papp, CEO and Co-Founder of Jasmin. “We launched Jasmin to help foster human connections around shared common interests. Incorporating influencers, experts, and personalities who are passionate about fitness, well-being, relationships, dating, intimacy, and sex positivity is a natural fit for our audience who are looking to engage around these issues.”

To that end, Jasmin has tapped actress, model and transgender activist, Carmen Carrera; sexologist, author, and relationship authority, Nikki Goldstein PhD; social psychologist and author, Justin Lehmiller; and sex expert, author, and intimacy coach, Stephen de Wit DHS, MPH, ACS, to develop original content and address topics such as relationships, dating, and body positivity with users. They will also engage with members in live chats, post videos, and participate in roundtables with Anderson and others within the Jasmin community. Additional experts and personalities will be added in the coming months.

To better understand the societal impacts of webcamming and other adult-oriented digital platforms, Jasmin commissioned researchers from the famed Kinsey Institute at Indiana University to conduct the world’s first survey examining the relationship between the use of sex technology and emotional connection. In a study of 8,000 people, Kinsey scientists found that sex tech users reported feeling both sexually and emotionally connected to their virtual partners. Specifically, 68% of webcam visitors revealed that they received emotional support from a cam model, and 66% felt a sense of emotional closeness to them.

“Although the unprecedented rise of the digital era has sparked some anxiety over the potential negative consequences to individuals and society, we’re seeing that the incorporation of technology—and sex tech specifically—also has the capacity to enhance, expand, and improve individual well-being and the well-being of human relationships,” said Amanda Gesselman, Anita Aldrich Endowed Research Scientist and Associate Director for Research at the Kinsey Institute.

Loneliness, labeled an epidemic prior to COVID-19, is associated with multiple negative mental health outcomes. And, the U.S. Centers for Disease Control have cautioned that people are feeling more socially isolated than ever during the pandemic.

ABOUT JASMIN
 Jasmin is the first lifestyle-oriented interactive mobile and desktop platform which enables the public to pay to interact with over 300 influencers and personalities via text, video chats, and direct messaging on topics they collectively care about most. At Jasmin, the influencers make the rules. They determine what they want to talk about, who they want to communicate with, and how much they want to charge. Conceived of by the founders of LiveJasmin, the world’s most popular adult-oriented webcamming destination which receives 50 million visitors a day, Jasmin is designed to be a fun and judgement-free zone for the fostering of friendship and emotional connections. For more information about how Jasmin works or for questions about becoming an influencer or member, please visit Jasmin.com.

Press Contact:
Emily Grosser
Dini von Mueffling Communications
emily@dvmcpr.com

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PR Newswire

Likee and Creative Destruction Turn up for Online Challenge in U.S. with Influencers Daina Lachance, Officially.Livia, HouseofBrooklyn and Stefanialily

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LOS ANGELES, May 18, 2020 /PRNewswire/ — Likee, a leading global video creation platform, has activated a hashtag challenge with top 10 global mobile game Creative Destruction on its platform. Kicking off recently with videos created by Asyasiam, Beautybrooke, HouseofBrooklyn and Stefanialily, the #LikeeCreativeDestruction dance challenge invite Likee users to engage to earn special rewards. Over 18 thousand new videos was posted for challenge with 16 million total views.

LIKEE AND CREATIVE DESTRUCTION TURN UP FOR ONLINE CHALLENGE IN U.S. WITH INFLUENCERS DAINA LACHANCE, OFFICIALLY.LIVIA, HOUSEOFBROOKLYN AND STEFANIALILY
LIKEE AND CREATIVE DESTRUCTION TURN UP FOR ONLINE CHALLENGE IN U.S. WITH INFLUENCERS DAINA LACHANCE, OFFICIALLY.LIVIA, HOUSEOFBROOKLYN AND STEFANIALILY

The challenge calls for Creative Destruction players to share game-play highlights on Likee. The dance challenge brings Creative Destruction character “Icy Queen” to the dance floor. Likee users and Creative Destruction fans can follow along and recreate the dance moves to complete the challenge. Here are some videos of the challenge from Likee users:

Creative Destruction, developed by NetEase Games, is a feature-packed Survival Party Game that combines Battle Royale with constructive concepts. Available on iOS and Android, Creative Destruction has been downloaded more than 40 million times worldwide and is a top-ranked game in over 54 countries. 

“Our audience loves to get creative with video game brands and game-play assets,” said Mike Ong, spokesperson at Likee. “We’re also helping partners like Creative Destruction reach new audiences by creating fun and engaging challenges that can go viral across our platform. We’re excited to do more of this in the United States market.” 

Likee launched into the U.S. market in March 2020. The app has been gaining popularity worldwide over the last three years since launching in 2017 and now reaches over 115.3 million monthly active users. It has also been recognized as the “No. 1 Breakout App” in 2019 by App Annie and as the 4th Most Downloaded App Worldwide by Sensor Tower (January 2020). 

With a variety of initiatives in different countries, Likee has emerged as a responsible global platform in the wake of the COVID-19 outbreak. The Russian Federal Agency for Youth Affair issued a letter to Likee for driving challenge #I’mStayingHome, which accumulated more than 30 million views. In India, Likee collaborated with legendary cricketer Yuvraj Singh-backed Healthians, doctors and nutritionists associated interacted with Likers and answered all their queries. In Indonesia, Likee Live Health Clinic offered free online consultation, doctors and nurses taught people how to correctly wash their hands and protect themselves.

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PR Newswire

iQIYI Launches Virtual Tour of Mt. Everest via QIYU All-in-one VR Headset

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BEIJING, May 14, 2020 /PRNewswire/ — iQIYI Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), an innovative market-leading online entertainment service in China, today announced that it has launched a virtual tour (the “Tour”) of  Mt. Everest via its QIYU all-in-one VR headset in partnership with Xinhua News Agency, one of the most influential media organizations in China.

iQIYI Launches Virtual Tour of Mt. Everest via QIYU All-in-one VR Headset
iQIYI Launches Virtual Tour of Mt. Everest via QIYU All-in-one VR Headset

iQIYI, as the official VR partner of Xinhua News Agency in its live coverage of the 2020 Mt. Everest Elevation Survey, will live stream the event in 4K high definition through VR using 5G technology on the QIYU all-in-one VR headset. This year marks the 60th anniversary of the first successful summit of the world’s tallest mountain from the north face and the 45th anniversary of China’s first survey of Mt. Everest’s elevation and publication of its new height reading. In terms of elevation, the Tour represents China’s highest VR livestream to date.

Through its partnership with Xinhua News Agency, iQIYI has leveraged its innovative technology to live stream the 2020 Mt. Everest Elevation Survey in 5G+VR+4K format, enabling iQIYI users to witness this significant event in human history through the iQIYI App and QIYU all-in-one VR headset. The QIYU all-in-one VR headset supports 4K resolution and 360-degree free conversion of viewing angles, giving users a more immersive VR viewing experience.

iQIYI also ensures the smoothness and quality of livestreams through its leading EPASS360 panoramic video streaming media system based on AI technology, which optimizes the bit rate according to different user experience settings and better allocates the bit rate based on the accurate monitoring and analysis of the streaming process. On March 2020, iQIYI together with Peking University and Microsoft Research, jointly published a paper titled EPASS360: QoE-aware 360-degree Video Streaming over Mobile Devices. The paper was accepted by IEEE Transactions on Mobile Computing (TMC), a top international journal in the field of Mobile Computing. 

Since 2017, iQIYI has been developing its VR and AR capabilities in the areas of hardware, technology, and content. Chongqing iQIYI Intelligence Technology Co., Ltd. (“iQIYI Intelligence”), which is incubated and operated by iQIYI, has released QIYU all-in-one VR headsets, and completed a RMB100 million Series A financing in November 2019. iQIYI Intelligence has also developed iQIYI Ultimate Theater (iQUT) and VR 8K panoramic live streaming solutions. According to the latest available data from the Chinese spring festival period in 2020, the average daily viewing time of iQIYI QIYU VR users increased by more than 50% compared with the same period last year. 

iQIYI has also explored various opportunities to commercialize its VR capabilities and expand the ecosystem. For example, the Company has worked with hotels on the placement of iQIYI VR products in hotel rooms, while also having been featured in events including Beijing International Film Festival and Cannes Film Festival and curating the LANVIN VR runway show.

About iQIYI, Inc.

iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI’s platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce.

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Source: iQIYI, Inc.

PR Newswire

Pininfarina to Launch AutonoMIA, a Responsive Driving Experience for the Mobility of the Future

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TURIN, Italy, May 13, 2020 /PRNewswire/ — Pininfarina’s 90th anniversary celebrations focus on the value that have guided it since its foundation: designing the future.

Pininfarina’s responsive User Experience for the mobility of the future.
Pininfarina’s responsive User Experience for the mobility of the future.

A leader in automotive design and engineering, the Turin-based company further expands its offering to automotive customers through the conception, design and realization of User Experiences, in the form of a highly responsive, multi-sensorial on-board experience demonstrator, named AutonoMIA.

AutonoMIA is an immersive exploration of how technology, from AI to 5G, from display to haptics, from sensors to natural interfaces, can be leveraged to reenchant the driving experience. It is a tool that designers will use to continue iterating on the thinking on the future of driving. The different parties build knowledge on the data extracted from its usage. But AutonoMIA is also an asset that can be leveraged, customized and developed further for Pininfarina’s clients.

AutonoMIA was made possible thanks to several new strategic partnerships.

The main collaboration is with ART. The Umbrian company made available its experience in creating user interfaces for automotive cockpits, and provided its highly advanced and customizable infotainment platform. ART provided all of AutonoMIA’s hardware and developed all the needed middleware.

In turn, the application layer was designed in close cooperation with and developed by Siili_auto, a leading Finnish automotive software development company.

The seats and all the padded parts were supplied by ARAS.

“AutonoMIA”, explains CEO Pininfarina, Silvio Pietro Angori, “shows how Pininfarina may combine experience design with creative technology, reinventing the on-board experience at a time when digitalisation, connectivity, data and artificial intelligence are substantially redefining mobility. With its Experience Design team and Partners, Pininfarina today helps its customers through mobility experiences which are getting more and more digital“.

AutonoMIA is an experience designed to adjust and respond to people and contexts of use, leveraging the different interface elements it builds on to create a multi-sensorial and responsive experience that creates magic, strong meaning and positive impact in and around the car. Among others, AutonoMIA revisits notably the function, position, individual and combined use of screens inside the car.

In the future, AutonoMIA will be able to build on the true augmented reality experience provided by Pininfarina’s partner WayRay and its advanced holographic, full-color head-up display technology and new applications for autonomous driving, urban mobility and infotainment.

Pininfarina's responsive User Experience for the mobility of the future.
Pininfarina’s responsive User Experience for the mobility of the future.

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PR Newswire

TECNO Mobile launches the groundbreaking five camera-equipped Spark 5

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HONG KONG, May 13, 2020 /PRNewswire/ — TECNO Mobile, a global premier mobile phone brand, has announced the launch of the groundbreaking Spark 5 smartphone. Equipped with five cameras and a powerful 5,000 mAh battery, the Spark 5 will bring photos and videos to life on its 6.6 inch dot-in-display. The Spark 5 will feature TECNO’s HI OS 6.0 straight out of the box, which is built on Android Q, and will be available at leading retailers in the global market.

The SPARK 5 brings unmatched quality in image and video creation powered by its 13 megapixel AI Quad camera on the back and an 8 megapixel front camera. Each of the four rear AI cameras are equipped with specific capabilities – depth, primary camera, macro lens, and AI lens – delivering an extraordinary visual experience to users and showcasing TECNO Mobile’s innovative use of artificial intelligence technologies.

Stephen Ha, General Manager of Tecno Mobile, commented on the launch: “We continue to see demand for our innovative smartphones in the Middle East and we are excited to be launching the Spark 5 in the region. As a brand founded on the principle of innovation and the value of AI technologies, the new Spark 5’s five cameras will appeal to users looking for a power-packed smartphone at an accessible price. Users can enjoy a better-connected life by sparking their creativity with the state-of-the-art camera technology at your fingertips, and share content easily with their friends and families through social media channels.” 

Photography enthusiasts can take professional-grade photographs in all modes and with various effects, including the bokeh effect, AI HDR, macro mode and AI portrait mode, making full use of the Spark 5’s powerful cameras. The cutting-edge “immersive screen” will provide users with a one-of-a-kind true full screen viewing experience.

With its upgraded AI Camera 3.0 algorithm and AI Scene Detection, users will transform their photography experience: elevating the quality of photos they take, and making full use of the phone’s six flashes — including four which are situated around the rear camera with dual front camera flash. With the macro mode, users will be able to take extreme close-ups up to four cm away from the subject, allowing them to focus on the details that matter. 

The SPARK 5 also features AI HDR technology which increases dynamic range beyond what is captured by the camera’s sensors, allowing users to take photos with less noise and sharper details. SPARK 5’s elegant design comes in four colour options of Ice Jadeite, Spark Orange, Vacation Blue and Misty Grey.

A feature-packed powerful smartphone for everyone

  • Camera: 8-megapixel front camera and 13-megapixel rear AI quad camera with 4 back flash and dual front flash.
  • Software, Connectivity and Network: WIFI/BT 5.0 with a 4G LTE enabled network and a 2 Nano Sim slots.
  • Android Q with MT6761 processor and a 32 GB + 2GB memory. The device operates on HiOS which is a customized version of Android mobile operating system. It allows for a wide range of user customization without requiring rooting the mobile device. The operating system is also equipped with utility applications that allow users to free up memory, freeze applications, limit data accessibility to applications, and other useful features.
  • Display: SPARK 5’s 6.6 inch dot in display screen is a massive beauty. It gives you a screen with a 90.2% perfect screen ratio allowing for a much broader and a more wonderful viewing experience with a screen resolution of 720*1600 HD that provides extremely sharp display.
  • Battery: 5,000 mAh that will last you all day on a single charge. Even with power consuming applications running on your tabs, the phone will get you through the entire day.

For more information, please visit TECNO Mobile at www.tecno-mobile.com

About TECNO Mobile

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phones. TECNO is a major global player with presence in around 60 emerging markets across the world. It is also the global Official Tablet and Handset Partner of Manchester City Football Club. For more information, please visit: www.tecno-mobile.com

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PR Newswire

Striker Class Now Available in Black Desert Mobile

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SEOUL, South Korea, May 13, 2020 /PRNewswire/ — Pearl Abyss today announced that the highly-anticipated Striker class has arrived in Black Desert Mobile. Adventurers can now experience one of the most popular classes in other versions of Black Desert while participating in various celebrations.

Striker Class Now Available in Black Desert Mobile
Striker Class Now Available in Black Desert Mobile

A master of hand-to-hand combat, the Striker combines martial arts and street combat to defeat his enemies. His style is suited both to one-on-one combat and battlefields, where his speed and agility make him a truly terrifying opponent. Adventurers can celebrate the Striker’s arrival by participating in a level-up event. Those who level up the Striker before June 9 can receive exclusive rewards such as a Tier 2 Pet Chest, Shiny Accessory Chest, and Elgriffin’s Defense Gear Chest.

In addition, the popular Field of Valor mode has returned in celebration of Striker’s arrival. Field of Valor is a battlefield mode that Adventurers can experience as a party of five. Party members can take part in 30-minute battles against various monsters that will reward them precious items upon their defeat. 

Last but not least, Adventurers can enjoy an unprecedented hot-time event that gives 300% extra EXP. Adventurers can use this opportunity to level up their characters, including the new Striker class, more rapidly. This boost will be delivered through in-game mail until May 17. 

Visit Black Desert Mobile‘s official website for more information.

About Pearl Abyss

Best known for the MMORPG franchise Black Desert, Pearl Abyss is a leading developer in the game industry. Established in 2010, Pearl Abyss has since developed Black Desert for PC, mobile, and console, and is developing Shadow Arena for PC and console. All of Pearl Abyss’ games are built on the company’s own proprietary engine and are renowned for their cutting-edge graphics. The company is also developing Crimson Desert, DokeV, and PLAN 8 and is poised to continue its growth through 2020 and maintain its position as one of Asia’s leaders in game development. More information about Pearl Abyss is available at: www.pearlabyss.com

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PR Newswire

Bigo Live Announces ‘Global BIGOer One World Together’ Fundraising Campaign To Support WHO In Fight Against COVID-19

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  • The “Global BIGOer One World Together” fundraising campaign brings together the global BIGO community to raise donations for the World Health Organization’s COVID-19 Solidarity Response Fund
  • Campaign highlights include the release of a music video featuring 100 broadcasters from over 20 countries, showcasing solidarity.
  • Viewers are invited to enjoy a 24-hour music live house featuring broadcasters from around the world starting 13 May 2020 at 9:00am PST to 14 May 2020, 9:00am PST as well as to donate to the Solidarity Response Fund on the Bigo Live app.

LOS ANGELES, May 12, 2020 /PRNewswire/ — Bigo Live, a global leading live streaming platform, today announced the ‘Global BIGOer One World Together‘ fundraising campaign in support of healthcare workers and vulnerable communities affected by COVID-19. The ‘Global BIGOer One World Together’ campaign brings together a cast of talented singers and musicians from around the world who will broadcast on Bigo Live app, with proceeds going to the World Health Organisation (WHO)’s Solidarity Response Fund.

Join BIGO LIVE broadcasters as they belt their way into your hearts and raise funds for WHO Solidarity Response Fund
Join BIGO LIVE broadcasters as they belt their way into your hearts and raise funds for WHO Solidarity Response Fund

Mike Ong, Vice President of BIGO Technology said “The ‘Global BIGOer One World Together’ fundraiser aims to rally and unite the community as one through the power of music. As a global platform that connects and brings people together, the campaign is aimed at fostering solidarity on a global scale for a very important cause. In collaboration with Bigo Live broadcasters, we hope to bring the community together to lend our support to frontline healthcare professionals and communities most in need during the COVID-19 pandemic.”

A music video showcasing solidarity was put together by over 100 broadcasters from over 20 countries performing a cover of the Michael Jackson hit “We Are The World”. It will be released on 12 May 2020 across all Bigo Live social media channels.

The main event is a 24-hour music livehouse on Bigo Live that will take place on 13 May 2020, starting at 9:00am PST. The music livehouse – a single ‘room’ on Bigo Live that will host the performances – will showcase broadcasters from around the world streaming right from their own homes or studios. Viewers will be able to engage and chat with the broadcasters as well as the community using the various features on the app. Viewers are encouraged to donate generously towards the fundraising efforts via the Bigo Live app.

Since the start of the outbreak, Bigo Live has launched a series of curated content by broadcasters around the world to bring comfort and happiness during these trying times. This included a #STAYATBIGO campaign which had sharing sessions with healthcare professionals, performances by local music DJs and workouts by fitness enthusiasts to help local communities stay fit and healthy at home. They have also been the first to bring cloud clubbing as a form of entertainment to communities in Southeast Asia, Australia and New Zealand.

“The fight against COVID-19 is a long and arduous one. As with previous campaigns over the past few months, we hope that the Global BIGOer One World Together campaign will help bring people together and show our solidarity towards frontline professionals, while also being able to spread some joy and cheer,” Mike added.

Viewers can expect to see popular broadcasters from the country like “RazB_B2K”, “Djer” and “HalleHallelujah” perform in-app between 5:30pm, PST to 7:00pm, PST on 13 May 2020.

To join ‘Global BIGOer One World Together’ live stream, search for the Bigo ID: “music” in the app.

Web users can also join the music live house via this link here: https://bigolive.onelink.me/sG8X/Livehouse

About Bigo Live

Bigo Live is one of the world’s fastest-growing livestreaming social communities where users broadcast in real-time to share life moments, showcase their talents and interact with people from around the world. Bigo Live has around 400 million users in over 150 countries and is currently the market leader in the livestreaming industry. Launched in March 2016, Bigo Live is owned by BIGO Technology which is based in Singapore.

Download the Bigo Live app here: https://bigolive.onelink.me/sG8X/bigoliveth

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PR Newswire

Reaching wider audience with SHAREit

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CAIRO and JAKARTA, Indonesia, May 12, 2020 /PRNewswire/ — Marketing plays a major role in helping brands in identifying, anticipating and satisfying customer needs while also building a deeper connection with them. Marketing has been an ever evolving field and as the costs for innovation increase, the costs associated with not keeping up are higher yet.

This discussion is probably relevant now more than ever. With the ongoing pandemic shaping the structure of a new way of life, how do brands evolve to stay connected to the consumers. The past few months have witnessed numerous changes in the behavior of consumers and their general way of life. Social Distancing is here to stay, and it is clear that the effects of COVID-19 would last way beyond these few months. Content consumption has increased significantly, and this has induced brands to reconsider their marketing plans to align with this change.

SHAREit
SHAREit

One of the major examples of the changes and impacts caused by the outbreak of COVID-19 is during the month of Ramadan in Islamic countries. It’s the month in which Muslims across the world socialize with others, fast, pray, and reflect their acts to the community and themselves which is why it’s also known as “The holy month of Ramadan’. Usually, promotion and sales have been at its peak during the month of Ramadan, but due to the pandemic, sales have plunged due to the decrease in social income and economic welfare.

The scenario narrated above provides a grim, yet hopeful picture and it is safe to say that the growth of digital marketing is inevitable. Brands are looking for newer avenues to engage with consumers and content sharing platforms such as SHAREit as one of the perfect alternatives.

The rise of SHAREit as a digital marketing platform can be attributed to its diverse user base with over 1.8 billion users speaking 45 languages in about 200 countries. It ranks among the top 10 in all time application downloads. Furthermore, SHAREit’s uniqueness also lies in the fact that content on SHAREit works seamlessly online and offline while providing marketers with a significant incremental audience with one third of SHAREit’s users not being on Facebook.

Especially during the pandemic, there have been big increases in digital activity, leading to brands spending significant parts of their budgets on online advertising in order to reach out to users who are under strict lockdowns. An increase in the amount of time spent playing games and watching videos has also been observed. SHAREit which has millions of short videos and online games on its platform apart from its sharing utility, offers performance and branding advertising solutions which are very effective and efficient in driving sales for brands reaching out to their users in markets like Middle East (Saudi Arabia, UAE, Egypt) and SEA (Indonesia, Philippines, Malaysia) regions. SHAREit is also one of the leading online platforms in these regions.

A vital consideration for brands is to design appropriate messaging for their target audiences. This depends in a major way, on the content consumption patterns of the target audience. If the consumers are interested in consuming light-hearted short format content, the brand communication would be more efficient if it is designed in the same manner. Consumption insights hence play a major role in communicating the right message.

The capabilities of SHAREit hence are unmatched. SHAREit is the first ecosystem to partner with Google Play to verify, authenticate and attribute each peer 2 peer app. Owing to SHAREit being a one of a kind combination of file sharing and content consumption platform, it can provide vital insights for content consumption as well as application interest profile that could assist brands in making an informed decision.

About SHAREit:

SHAREit is a global technology company that provides content discovery, consumption and sharing functionality to its users. According to AppAnnie, SHAREit app was the 6th most downloaded app in 2019 across the Apple iOS App Store and Google Play Store. There are more than 1.8 billion users worldwide, and with more than 600 million users in India and Indonesia, SHAREit’s Monthly Active Users (MAU) has exceeded 500 million users and operating in 45 different languages.

Photo – https://photos.prnasia.com/prnh/20200512/2801313-1?lang=0

PR Newswire

BUCKiTDREAM launches Global DreamDay – The Trips We Are Dreaming of Taking Post Covid-19

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LOS ANGELES, May 8, 2020 /PRNewswire/ — Consumers are being encouraged to participate in a world-first dream event “Global DreamDay” on May 11th and create and share their bucket list.

Newly created “Global DreamDay” is the brainchild of Tim Carroll, the Founder and CEO of BUCKiTDREAM, the world’s first dream App launched by Sir Richard Branson and Ellen DeGeneres.

“At a time when everyone is impacted by Covid-19, we need to be inspired; to believe and be motivated to get to the other side and focus on fulfilling our dream trips,” Carroll said.

“Time is one of the biggest barriers to dreaming. Now millions of people have time on their hands to think about their dream trips and to embrace ‘Global DreamDay.‘ Each one of us can share a powerful message of inspiration and hope with family and friends.”  

Carroll said Global DreamDay is also about demonstrating support to the travel and tourism industry, so everyone has a chance to reach their dreams sometime, someday.

“By creating and sharing our dreams we are letting the laid off employees, management and shareholders of OTAs, airlines, hotels, cruise ships, theme parks, restaurants, theatres and much much more know that we are all ready to support them as soon as it’s safe,” he said.

And one of the world’s most influential dreamers Sir Richard Branson said we should all dream, share our dreams, then go out and grab them with both hands.

There are already millions of dreams on BUCKiTDREAM with Carroll divulging some interesting statistics: Top 5 places Americans want to travel to are:

  1. Beaches of Bora Bora
  2. See the Northern Lights
  3. Visit the Eiffel Tower in Paris
  4. See the Colosseum in Rome
  5. Go on an African Safari

“Global DreamDay” kicks off on May 11th with every day in May is a “DreamDay”. Download BUCKiTDREAM from the Apple and Google App store and its free. #globaldreamday

To see the impact fulfilling someone’s BUCKiTDREAM, watch this clipping of Ellen DeGeneres surprising a mother and daughter with an experience of a lifetime: https://www.youtube.com/watch?v=CHUEEJzaHD8&list=PLuW4g7xujBWe7cuqlHZx8c45NjkI-Qowb&index=127

MEDIA ENQUIRIES

Erik Fernandez: erik@buckitdream.com +1 310 431 6755
Tim Carroll Founder & CEO BUCKiTDREAM Inc: timc@buckitdream.com +61 403 044 700

RELATED LINKS

BUCKiTDREAM https://youtu.be/hj9M9xamERI 
BUCKiTDREAM Web Site https://www.buckitdream.com 
BUCKiTDREAM App Screen Shots https://www.dropbox.com/sh/pgpobrhxjyuc5n9/AAB7HO1GXTbJlnrXdFH84JHta?dl=0
Video link: https://www.youtube.com/watch?v=CHUEEJzaHD8&list=PLuW4g7xujBWe7cuqlHZx8c45NjkI-Qowb&index=127

ABOUT BUCKiTDREAM

Launched by Sir Richard Branson and Ellen the world’s first dream platform and is available for download in the Apple and Google App store, the dream app has received 5-star reviews across the board. The platform allows Dreamers to create their dreams and share them via their (aka Bucket List) on their social networks.

BUCKiTDREAM mobile platform includes the following features:

  • Create your travel bucket list in less than 60 seconds
  • Discover dreams: browse through experiences of dreams and add them to your customized Bucket list.
  • Document your dreams: With “Add a new post”; upload the photos related to your journey of the dream.
  • Share the dreams: Share your BUCKiTDREAM with your friends and family members on social networking sites.
  • Achieve your dreams: Once your dream is completed, use the tap saying, “Mark as complete.”
  • Notifications that intelligently match your dream to curated bucket lists.
  • Notifications: Whenever someone comments on your dream or is inspired by it; you will be notified.
  • Privacy: You can maintain the privacy of your dreams according to your wish.

Cision View original content:http://www.prnewswire.com/news-releases/buckitdream-launches-global-dreamday—the-trips-we-are-dreaming-of-taking-post-covid-19-301055672.html