Tag Archives: ENT

PR Newswire

Ridesharing App OBHAI On WhatsApp – A First in Bangladesh

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DHAKA, Bangladesh, Jan. 26, 2021 — OBHAI, the home-grown ride-sharing company of Bangladesh is 1st among its peers to recognize the potential benefits of WhatsApp and its ease of access, which would benefit the user base from all walks of life, with the launch of its services on WhatsApp.

Ridesharing APP OBHAI ON WHATSAPP – A First in Bangladesh
Ridesharing APP OBHAI ON WHATSAPP – A First in Bangladesh

With 1.5 billion monthly active users around the globe, and 22% (around 40 Million) users in Bangladesh, social-media communication giant WhatsApp is being actively used as the primary communication platform in the country.

One can order OBHAI G (car), CNG (three-wheeler) or OBHAI Express (parcel) on WhatsApp. Commuters can save +8801313201222 in their address book as ‘OBHAI WhatsApp’. All one needs to do after that is to type ‘Hi’, following which customers can avail OBHAI’s services on WhatsApp. To book a ride, one just needs to type in the assigned number, click on send, after which users can gear up for a comfortable ride on OBHAI.

"WhatsApp OBHAI booking will help a lot of OBHAI users to simply order an OBHAI Gari, OBHAI CNG, and even order OBHAI Express services in few key strokes," said Anis Ahmed, Startup Founder, and Investor of Obhai Solutions Ltd.

OBHAI WhatsApp can be used by current OBHAI customers seamlessly, and all facilities including refund request, complaints, billing, reviewing ride history, and suggestions will be available within minutes from OBHAI call center representatives.

Furthermore, one can chat live with OBHAI agents for quick solutions. The AI service associated will also be monitored and maintained by the customer care agents of OBHAI.

Besides offering the most sophisticated communication service through WhatsApp, OBHAI will be able to cater to the smartphone users and passengers, taking into consideration those who do not have enough storage on their smartphones, improving their comprehensive lifestyle.

As Bangladesh marches forward towards a more sophisticated digital era, the masses are now more accustomed to having the world at the palm of their hands. As such, frequency of communication via social media platforms, the likes of Facebook, Viber, WhatsApp etc. are increasing significantly. Keeping the need and comfort of the citizens of Bangladesh in mind, OBHAI edged a step ahead and introduced its own WhatsApp service to complement its ride-sharing offerings, and to provide passengers a more personalized experience.

Since its inception in 2018, OBHAI has been providing 24/7 customer care support to its customers in 53 cities in Bangladesh, and to ensure a prompt support and utmost satisfaction, the ride-sharing company aims to deliver on its commitment via the cutting-edge WhatsApp service.

Media Contact:
Arif Mustafa
arif.mustafa@mghgroup.com
+8801754330994

 

Photo – https://mma.prnasia.com/media2/1425812/ridesharing_app_obhai.jpg?p=medium600

PR Newswire

Launch of KAKAO ENTERTAINMENT through strategic merger of Kakao Page and Kakao M

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-On 1/25, BoDs of Kakao Page and Kakao M resolved to merge two companies into KAKAO ENTERTAINMENT

-KAKAO ENTERTAINMENT will have an unparalleled value chain which compromises of 50 subsidiaries and affiliates across all verticals of the entertainment industry

-The synergy of combined assets will set the ground for KAKAO ENTERTAINMENT’s global expansion

SEOUL, South Korea, Jan. 25, 2021 — The Board of Directors of Kakao Page Corp. (hereafter Kakao Page) and Kakao M Corp. (hereafter Kakao M) announced today that they resolved to merge the two companies into a new entity called KAKAO ENTERTAINMENT. The two companies will hold a general shareholders’ meeting on January 26 and expect to complete the merger on March 1, 2021.

Kakao Page Corp. and Kakao M Corp. combine in strategic merger to launch KAKAO ENTERTAINMENT
Kakao Page Corp. and Kakao M Corp. combine in strategic merger to launch KAKAO ENTERTAINMENT

The combination of Kakao Page and Kakao M means the creation of a Korean entertainment giant which will generate over KRW 1 trillion in annual revenues. At a point where the global entertainment industry is going through hyper competition due to the appearance of new industry players, this strategic merger was resolved to give KAKAO ENTERTAINMENT a competitive edge in the market. This is also the first ever large-scale merger between the subsidiaries of Kakao Corp., the technology conglomerate behind Korea’s most popular messaging app Kakao Talk.

The merger of Kakao Page and Kakao M is expected to create a robust synergy effect given the respective companies’ capabilities in the content business and digital platforms and set the ground for KAKAO ENTERTAINMENT’s next stage of growth through global expansion.

Through the merger, KAKAO ENTERTAINMENT will have an unparalleled business portfolio and value chain including 50 subsidiaries and affiliates across all verticals of the entertainment industry. Kakao Page provides a specialized value chain optimized to produce original contents as well as a global platform network while Kakao M provides expertise in creating music, TV series, films, performances as well as a portfolio of Korea’s top creative talent.

With such foundation, KAKAO ENTERTAINMENT will expand its investment and strategic partnerships with industry leaders to grow into a global entertainment player. The company will not only diversify its business but also focus on producing blockbuster media franchises that can captivate global audiences and seek various ways to create synergies between combined assets.

Kakao Page commented, "The merger of Kakao Page and Kakao M is that of a strategic alliance to build a foundation to compete in the global entertainment industry. By combining the two companies’ business acumen, capabilities and value chain, we aim to disrupt the global entertainment industry."

Kakao M commented, "The decision to merge our expertise in contents and digital platforms was made so we can compete in the hyper-competitive global entertainment sector in earnest. Together we can accelerate and evolve into a global player."

About Kakao Page Corp.

Kakao Page Corp. specializes in creating compelling story IPs mainly in the form of webtoons and web novels. The company singlehandedly pioneered the Korea’s story entertainment industry through an innovative monetization model called ‘Wait or Pay’ in 2014. In addition to this growth model, the company’s active investment into 16 subsidiaries and affiliates paved the way for Kakao Page Corp. to retain the highest number of original titles in Korea (8,500 IPs). The company operates two digital platforms in Korea, the namesake ‘kakaopage’ platform as well as the world’s first webtoon platform called ‘Daum Webtoon.’ The company also has widespread global platform networks in Japan, North America, Greater China and ASEAN regions. Kakao Page Corp.’s original contents have been adapted into diverse derivative formats including TV series, films, games and is also loved in Japan, the world’s biggest comic market, and in North America regions.

About Kakao M Corp.

Kakao M Corp. has unrivaled content production capabilities in mobile, TV, screen and live platforms having 7 leading talent management subsidiaries, 4 music labels and diverse drama, film, performance production companies. Kakao M Corp. has significant market share in Korea’s music industry and annually produces over 1,200 titles. In addition, the company has 80 top creators, 150 celebrities as well as host of star producers within its talent portfolio. Kakao M also operates an in-house studio where Korea’s most wanted producers were recruited to create and operate a novel genre of experimental and witty mobile contents.

PR Newswire

New Zealand team creates world-first innovation in the fight against Coronavirus

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AUCKLAND, New Zealand, Jan. 23, 2021 — Datamine, a New Zealand based AI company, has created ëlarm: a personal early warning indicator for viral infection, including Coronavirus. The ëlarm system overcomes what is arguably our greatest obstacle – viral spread by asymptomatic people who do not know they are infectious. By developing personal baselines of biometric data from smartphones and other wearables (such as Fitbit, Apple Watch and Samsung), ëlarm detects changes to those individual baselines that fit COVID-19 patterns – changes that occur as the body begins fighting viral infection.

"With ëlarm, you can know you’re sick before you feel sick," says ëlarm CEO and founding director of Datamine, Paul O’Connor.

Operating in New Zealand since June 2020, the ëlarm system has been developed to detect Coronavirus cases up to three days before people know they have the lethal virus."Based on our New Zealand success and the extensive data we’ve gathered from clinicians around the world, ëlarm is an accurate predictor of viral symptoms," Mr O’Connor says.

For more information: https://elarm.health/

While ëlarm is not a test and does not provide medical advice, the system alerts users to biometric changes that indicate viral infection and provides relevant World Health Organisation and CDC guidelines. This enables people to proactively get tested and self-isolate before any symptoms appear. This helps prevent the spread of viral infection to loved ones, communities, and workmates.

As opposed to developing technology based on specific smartwatches, ëlarm is ‘device agnostic.’ As a software service, ëlarm can use data from a growing list of wearable devices, and is available worldwide.

"When Covid-19 emerged, we had already created a vault where personal health and wearables data is safely stored and analyzed. We saw that we had the expertise and technology to make a substantial contribution in the fight against Coronavirus," Mr O’Connor explains. "With new Coronavirus strains and possible further mutations, the urgency is to slow the spread of the virus through our global population until a vaccine is available." 

Professor Michael Baker, one of New Zealand’s leading epidemiologists, says there are many useful applications for this technology. "It’s very encouraging that New Zealand is producing exciting innovations of new surveillance tools for tracking people who are potentially infected by Coronavirus and other infectious agents." 

ëlarm is available via the Apple Store and Google Play at www.elarm.health

Related Links :

https://elarm.health/

PR Newswire

Acorn International’s Shareholders Approve Going Private Transaction

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SHANGHAI, Jan. 22, 2021 — Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a leading marketing and branding company in China, today announced that at an extraordinary general meeting of shareholders (the "EGM") held today, the Company’s shareholders voted in favor of, among other things, the proposal to authorize and approve the previously announced agreement and plan of merger (the "Merger Agreement") with First Ostia Port Ltd., a Cayman Islands exempted company ("Parent"), and Second Actium Coin Ltd., a Cayman Islands exempted company and a wholly-owned subsidiary of Parent ("Merger Sub"), the plan of merger required to be filed with the Registrar of Companies of the Cayman Islands (the "Plan of Merger") in connection with the Merger; and the consummation of the transactions contemplated by the Merger Agreement and the Plan of Merger, including the Merger (collectively, the "Transactions").

Approximately 98% of the voting rights of the shares voting in person or by proxy were voted in favor of the proposal to authorize and approve the Merger Agreement, Plan of Merger and the Transactions contemplated by the Merger Agreement, including the merger. A two-thirds majority of the voting power represented by the shares of the Company present and voting in person or by proxy at the EGM was required for approving the merger.

The parties currently expect to complete the merger as soon as practicable, subject to the satisfaction or waiver of the conditions set forth in the Merger Agreement. Upon completion of the merger, the Company will become a privately held company and its American depositary shares will no longer be listed on the New York Stock Exchange.

About Acorn International, Inc.

Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. For more information visit www.acorninternationalgroup.com.

Safe Harbor Statement 

This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "anticipates," "believes," "estimates," "expects," "future," "going forward," "intends," "outlook," "plans," "target," "will," "would," "potential," "proposal" and similar statements. Such statements are based on current expectations and current economic, market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond control, including whether certain conditions precedent to the Merger will be satisfied, which (if they are not) would mean the Merger may not close, and may cause actual results, performance, actions, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

Investor Contacts:

Acorn International, Inc.

              Compass Investor Relations

Mr. Jacob A. Fisch

              Ms. Elaine Ketchmere, CFA

Phone +86-21-5151-8888

              Phone: +1-310-528-3031

Email: ir@chinadrtv.com

              Email: Eketchmere@compass-ir.com

www.acorninternationalgroup.com

              www.compassinvestorrelations.com

 

Related Links :

http://www.acorninternationalgroup.com

PR Newswire

Venslar Returns to Shadow Arena with Enhanced Team Support Ability

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SEOUL, South Korea, Jan. 22, 2021 — Pearl Abyss announced today that its action-packed PvP game Shadow Arena will now have a new version of their Hero – Venslar. The all-new Venslar will make players more strategic by supporting their allies while attacking enemies. 

Venslar Returns to Shadow Arena with Enhanced Team Support Ability
Venslar Returns to Shadow Arena with Enhanced Team Support Ability

The original Venslar, who was an offensive Hero, has been reborn as a Support, one of three Hero types in Shadow Arena. Her new skillset will enable players to increase DP of themselves as well as allies, recover allies’ HP, and increase Attack Speed and Movement Speed. 

The unique characteristic of the original Venslar, which is to switch between attack and defense stances, is maintained. Venslar can block attacks from enemies while supporting her allies and chase down the opponents to make quick attacks. Thanks to these abilities, players can become more strategic when it comes to fighting in a team-based battle. 

In addition, the Item Preset feature has been updated to increase player convenience. Players can now purchase a desired item immediately using a shortkey without visiting the in-game shop. 

Visit the official website, Discord, Facebook, YouTube, and Twitter for more information.    

About Shadow Arena  

Shadow Arena is Pearl Abyss’ action-packed PvP game that is currently available in Early Access on Steam. Based on the world of Black Desert, Shadow Arena features fierce battles in which 4 teams of 3 players each compete to become the ultimate victor on the battlefield. Players can choose from a variety of Heroes, each with their own unique fighting style. To climb to the top of the pack, players must slay monsters to gain buffs and collect tokens, which they can use to buy their gear. Impeccable skill execution and well-timed evasive maneuvers are also critical in securing victory.  

About Pearl Abyss   

Established in 2010, Pearl Abyss is a leading developer in the game industry with its renowned MMORPG franchise Black Desert. Pearl Abyss services the Black Desert IP across all platforms and its action-packed PvP Shadow Arena on Early Access on Steam. All of Pearl Abyss’ games are built on the company’s proprietary engine and are renowned for cutting-edge graphics. Pearl Abyss is currently developing Crimson Desert, DokeV, and PLAN 8 using its next-generation game engine and is poised to grow its overseas market. More information about Pearl Abyss is available at: www.pearlabyss.com 

Related Links :

http://www.pearlabyss.com

PR Newswire

TCL Wins Multiple Awards, Features in Leading Tech Publications at CES 2021

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SHENZHEN, China, Jan. 20, 2021 — TCL, a global leading intelligent technology company, reaffirmed the position of its innovative products in the global market by winning a number of awards and featuring in some of the world’s best tech publications at the recent CES 2021.

The all-digital CES 2021 showcased companies including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more.

At CES 2021, TCL showed it is one of the most innovative companies in the market. The company presented TCL CSOT’s  17-inch Printed OLED Scrolling Display and 6.7-inch AMOLED Rollable Display, along with TCL’s newest Mini-LED, QLED and 4K HDR TVs, and TCL 20 series smartphones, etc. TCL won multiple awards and recognitions for these innovative products from top media outlets like CNET, Newsweek, USA Today’s Reviewed.com, WIRED, TechRadar, Engadget and more.

With TCL’s AIPQ upscaling engine, Mini-LED backlights and the Roku operating system, the TCL 6-series Roku TV was covered by TechRadar, "Hottest of CES 2021"; WIRED, "The Best of CES 2021" and many more; The TCL XL Collection was covered by Newsweek, "Best of CES 2021: The 25 Best New Products, Gadgets and Tech".

This year TCL will introduce the high-performance and ultra-slim TCL TVs that feature brilliant ultra slim OD Zero Mini LED technology, which provides users with a richer colour layer, more depth of details and an unrivalled viewing experience of striking and uniform brightness.

8K 6-Series TCL Roku TV
8K 6-Series TCL Roku TV

TCL also unveiled its all-new TCL 20 Series lineup of smartphones with enhanced NXTVISION 2.0 display technology at CES 2021. The TCL 20 5G, which features a larger 6.67-inch FHD+ Dotch display, is designed for those seeking powerful 5G performance along with an enhanced display and video streaming experience. The TCL 20 5G smartphone won "Best Affordable Phone" from Android Authority, "Best Phone/Mobile Device" from Engadget and "Feature in Best of CES" from Android Headlines. The TCL 10 5G UW was covered by Twice in "Picks Awards Winner for CES 2021" and named as an CES 2021 innovation awards honoree.

Further, TCL NXTPAPER, TCL’s brand-new display technology, is the first tablet to utilize a highly transflective screen to create a colourful, paper-like reading experience, and it allows the user to watch videos or play games. TCL NXTPAPER tablet won the "Editor’s Choice Award" from USA Today’s Reviewed.com, a leading consumer product review website, and a "Technical Excellence Award" from PCMag. It was also featured in articles in Digital Trends and TechRadar.

TCL 20 5G
TCL 20 5G

Other products covered by leading tech publications include the TCL Wearable Display in the "Presenting the Best of CES 2021 finalists!" article in Engadget, TCL CSOT AMOLED Rollable Display mentioned by WIRED in its "The Best of CES 2021-Best in Mobile" article.

TCL AMOLED Rollable Display
TCL AMOLED Rollable Display

TCL continues to adhere to its mission of "Making Life Intelligent with Innovative Technology", and the Company will strive to maintain its position as a leader in the global electronics market with its next-gen products.

About TCL

TCL is a multi-national technology brand, founded in 1981.

In 2019, TCL was restructured into two entities, namely TCL Technology Group Corporation and TCL Industrial Holdings. TCL Technology focuses on the semiconductor display and materials industry (with TCL CSOT being a subsidiary), while TCL Industrials focuses on consumer electronics products, including TVs, mobiles, washing machines, refrigerators, air-conditioners, and small electrical appliances.

PR Newswire

CricketPang Kindergarten, an educational app by You Need Character, exceeds 60,000 downloads a month after launch.

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– The CricketPang Kindergarten App utilizes the characters from CricketPang, an animation to be aired next month, for an app filled with educational content for children.

– Including contents created by excerpts specializing in educational content for children.

SEOUL, South Korea, Jan. 18, 2021 — YOU NEED CHARACTER, an animations and educational content production company, has launched CricketPang Kindergarten App, which has education contented curated from kindergarten curriculums. 

The CricketPang Kindergarten App has recently passed 60,000 downloads in a month since its launch, which confirms the demand for such services and a need to start expanding the platform.

YOU NEED CHARACTER was established in 2017 by Mr. SONG Minsu, who has built experience in the animation business for 15 years. The business is making forays into markets worldwide with a variety of contents for children’s education, composed of different themes and creative ideas.

CricketPang Kindergarten App uses the character IP of Cricket Pang, an animation to be aired on major TVs and OTTs worldwide next month. The content of the app was made by experts specializing in the education of young children.

–       CricketPang Kindergarten App can be used by young children of different ages. The content is expected to keep children interested by combining character animation with the education materials fit for kindergarteners.

"CricketPang Kindergarten App is an educational app for kindergarten- aged children that use the CricketPang character IP. We created content that is easy and interesting for kids to enjoy learning," said President Minsu Song of YOU NEED CHARACTER.

CricketPang Kindergarten is available at Google/Apple APP Store and was introduced to the Indian market currently available for download. The app is expected to set a new education trend where children can learn while playing. Business watchers expect CricketPang Kindergarten App and the CricketPang Animation (which will be aired on TV and OTT channel next month), to do well in India.

<About YOU NEED CHARACTER Co., Ltd.>

The business was established in 2017 by President Minsu Song, (who has built experience in the animation business for 15 years) and other content production experts. They are making forays into markets worldwide with a variety of contents, as a producer of character animations and educational content for children.

https://www.cricketpang.com

PR Newswire

Pearl Abyss Renews Shadow Arena’s Gameplay Systems

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SEOUL, South Korea, Jan. 15, 2021 — Pearl Abyss announced today that its action-packed PvP Shadow Arena‘s gameplay systems have been renewed following player feedback. Shadow Arena will now provide an easier and more strategic gameplay that focuses on team-based play.  

Pearl Abyss Renews Shadow Arena’s Gameplay Systems
Pearl Abyss Renews Shadow Arena’s Gameplay Systems

Shadow Arena has unified all play modes into "Trio Mode," bringing different contents from existing modes to Trio Mode to make changes that will allow players to adapt quickly and make the gameplay more enjoyable. The existing modes such as Solo are still available in Custom Mode. 

The renewed gameplay also allows players to focus on collaborative play and team management strategies with three types: Brawler, Dealer, and Support. Brawlers have high HP and defense skills. Dealers have the ability to kill opponents with quick attacks while Supports can protect or heal their team members.   

All players can now become more strategic with their Heroes with the new skills added to the Black Spirit Skills. In addition to Dark Shift and Blink, players can use the new skills like the Matchlock to inflict strong damage and Hand of Healing to heal team members instantly. 

A Shop system is also available in which players can specialize their Hero capabilities. Items can be purchased with Tokens obtained by defeating monsters and Heroes. Moreover, the game Result screen now shows the opposing team’s information including their AP, DP, Kill, and Death count.  

Visit the official website, Discord, Facebook, YouTube, and Twitter for more information.    

About Shadow Arena 

Shadow Arena is Pearl Abyss’ action-packed PvP game that is currently available in Early Access on Steam. Based on the world of Black Desert, Shadow Arena features fierce battles in which 4 teams of 3 players each compete to become the ultimate victor on the battlefield. Players can choose from a variety of Heroes, each with their own unique fighting style. To climb to the top of the pack, players must slay monsters to gain buffs and collect tokens, which they can use to buy their gear. Impeccable skill execution and well-timed evasive maneuvers are also critical in securing victory.

PR Newswire

CNN’s ‘Local Hero’ meets five iconic Japanese athletes ahead of the Tokyo Olympics

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A week of special coverage begins January 11, with a 30-minute program airing January 17-18

HONG KONG, Jan. 14, 2021 — This month, CNN profiles five incredible Japanese athletes whose stories of strength, ambition and sporting glory define what it means to be a ‘Local Hero.’ In this brand-new 30-minute program, CNN sports anchor and correspondent Coy Wire looks ahead to the Tokyo Olympics and asks these competitors to reflect on what this moment means to them.  

CNN’s ‘Local Hero’ meets five iconic Japanese athletes ahead of the Tokyo Olympics
CNN’s ‘Local Hero’ meets five iconic Japanese athletes ahead of the Tokyo Olympics

In 2019, Kanoa Igarashi became the first Japanese surfer to claim a World Surf League championship tour event – a feat which launched him to an impressive sixth place global ranking. CNN joins him as he trains for the Tokyo Games, where he’ll represent Japan and the sport of surfing in its Olympic debut. 

Like surfing, the sport of skateboarding will also be making its Olympic debut. CNN catches up with Aori Nishimura, a professional skateboarder and a favorite in the Tokyo Games. Nishimura says she has noticed a growing interest in her sport in Japan over the years, particularly among women, and hopes her performance on the Olympic stage will encourage more people to take up the board.

In 2017, Takuma Sato became the first Asian driver to win the Indy 500. Just three years later, he won his second. Despite having conquered one of racing’s most prestigious competitions twice, the 43-year-old shows no signs of slowing down. Sato reflects on his career and achievements, and looks to the next generation to make an even bigger impact on the world of motorsport. 

Baseball has become one of Japan’s most popular sports, producing legendary players like Koji Uehara. Not only did he play for Japan’s Yomiura Giants and transfer to Major League Baseball in the U.S., but he also competed twice for Japan in the Olympics. After two decades as a professional baseball pitcher, Uehara retired in 2019 – but he stays connected to the sport through his work as a commentator.

Finally, CNN meets former judo champion Kaori Matsumoto, who made a name for herself as one of the top female judokas in the world – winning gold at the London Olympics in 2012 and bronze at the Rio Games in 2016. These days, she’s pivoted to an entirely different passion: making healthy ice cream in Tokyo. 

Local Hero trailer: https://bit.ly/2XqJwFp 
Local Hero images: https://bit.ly/2X7wrR3 

Airtimes for 30-minute special:
Sunday, January 17 at 1:30am and 7:00pm HKT
Monday, January 18 at 7:00am HKT

About CNN International 

CNN’s portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms, reaching more than 475 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region, and Latin America and has a US presence that includes CNNgo. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. CNN has won multiple prestigious awards around the world for its journalism. Around 1,000 hours of long-form series, documentaries and specials are produced every year by CNNI’s non-news programming division. CNN has 36 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is a WarnerMedia company.

PR Newswire

AlgoriX Ventures into Mobile Games with AlgoriX Studios

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AlgoriX continues to push for media innovation with AlgoriX Studios by adding mobile gaming to their suite of in-app advertising and monetization solutions.

SINGAPORE, Jan. 12, 2021 — Media and advertising technology company, AlgoriX, has officially launched its mobile gaming arm, AlgoriX Studios. With AlgoriX Studios, the company aims to groom the next generation of indie game and app developers by providing them with expert guidance and resources on acquiring users, go-to-market plans for local and global markets, and monetization strategies. Moreover, through AlgoriX Studios, AlgoriX will also produce its own mobile games with a few flagship titles slated for global release in the first quarter of 2021.

AlgoriX Ventures into Mobile Games with AlgoriX Studios
AlgoriX Ventures into Mobile Games with AlgoriX Studios

Indie game and app developers can benefit from working with AlgoriX Studios by taking advantage of the synergy among its products. Besides app development and publishing, the company provides in-app advertising and monetization solutions through AlgoriX Exchange. Meanwhile, AlgoriX Entregar facilitates user acquisition. At present, AlgoriX’s advertising platform has accumulated over 900 million active users worldwide while working with over 800 developers and 300 advertisers.

AlgoriX Ventures into Mobile Games with AlgoriX Studios
AlgoriX Ventures into Mobile Games with AlgoriX Studios

AlgoriX Studios also comes equipped with a game automation and distribution platform. This enables developers to conduct a series of automated tests for game products covering price, retention, advertising efficiency, and optimization. By providing a creative demo at the early stage of game development, developers can gauge the game’s potential popularity among users plus the average user acquisition cost in its specific category. Through this, developers can make more informed decisions, adjust projects in time, and avoid large-scale R&D costs.

"Especially for start-up game developers, resources are often scarce, thus creative testing, user acquisition, and monetization often become insurmountable challenges. By working with them from the initial stage of the project, we hope to help them grow and make successful choices through our big data and decade’s worth of experience in the field," says Ruiz Xie, AlgoriX Chief Executive Officer.

In 2020, the global game market revenue will reach 174.9 billion US dollars. Meanwhile, the total number of players will reach 2.68 billion. By 2023, the figures are expected to hit $217.9 billion and 3.05 billion, respectively. This opens a lot of opportunities in the market.

However, lack of funding and business know-how to take their products global limits most boutique gaming studios’ chances to succeed in international markets. By incubating these talented game developers, AlgoriX seeks to equip them with the knowledge and resources they need to succeed. Singapore-based GamAI is one of the first game studios to be part of the program chosen for their ingenious game concepts.

"Even though there’s fierce competition in the gaming industry," adds Ruiz Xie, "we believe the market space is large enough to accommodate rising stars such as GamAI. The key to a successful game is creativity combined with strong advertising capabilities. AlgoriX provides such a space where creativity can flourish with the help of technology and business expertise."

For the company as a whole, the strategic addition of AlgoriX Studios enables it to further enrich its ad offerings by providing demand partners and advertisers more targeting options and unique traffic to reach their audience worldwide.

"We have witnessed tremendous growth in our Ad Exchange revenue this year, specifically in our casual gaming inventory. Lockdowns caused by the global pandemic also fueled the increase in advertising dollars spent on gaming inventory as more users download and play games on mobile phones. In addition, compared to previous years, we’re seeing brand advertisers becoming more receptive to advertising on gaming inventory. This is important because only with a robust advertising ecosystem can we bring more talented developers to the forefront," comments Frederic Liow, AlgoriX SVP for Revenue Growth and Strategy. 

Lastly, as part of the company’s effort to continuously innovate in the game development and ad tech space, it also recently partnered with Limpid to monetize its games through Roku TV. Through this, the company aims to further leverage the use of Connected TV (CTV) advertising to diversify its offerings. 

About AlgoriX – AlgoriX is an independent global media and technology company. Through its products AlgoriX Studios, AlgoriX Exchange, and AlgoriX Entregar, it delivers game publishing, in-app monetization, and advertising solutions. At present, the company serves over 900 million active users and covers over 30,000 apps worldwide.

 

Related Links :

http://www.algorix.co/