Tag Archives: ECM

Reckitt and Shopee support Vietnamese in fight against pandemic with ‘Protection Starts From Within’ campaign

Reckitt’s first multi-brand regional Super Brand Day on Shopee equips shoppers with health, hygiene, and nutrition tips along with exclusive deals

HO CHI MINH CITY, Vietnam, July 5, 2021 — Reckitt, the global leader in health, hygiene and nutrition, partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan to launch its first "Protection Starts From Within" regional initiative held across six markets. This collaboration aims to help families better protect their health and well-being by sharing educational content and tips on health, hygiene and nutrition. It will be launched on 6-8 July as part of Reckitt’s Super Brand Day campaign in Vietnam, where shoppers can also access Reckitt’s wide portfolio of family care essentials on Shopee Mall.

Reckitt and Shopee support Vietnamese in fight against pandemic with ‘Protection Starts From Within’ campaign
Reckitt and Shopee support Vietnamese in fight against pandemic with ‘Protection Starts From Within’ campaign

As the battle with COVID-19 persists, families are still placing high importance on upholding strict hygiene standards and ensuring proper nourishment is provided for. In times like this, more are turning to brands they can trust to meet their daily needs. Based on the Kantar Brand Footprint report, brands such as Dettol by Reckitt have been chosen over 1 billion times by consumers in 2020.

To meet the growing demand for health, hygiene, and nutrition products online, Reckitt is constantly innovating to ensure that shoppers get the best experience from the brand. The brand will also educate customers about protecting and nourishing the family during Shopee Live on 8th July at 12pm. They will also share exclusive product tips and best practices for family protection through an educational microsite.

Muksitul Islam, ASEAN eCommerce Director at Reckitt, says, "We have seen the tremendous growth of our business online and are committed to serving the needs of customers. Reckitt is proud to partner Shopee in our regional Super Brand Day to reach more consumers across the region and in Vietnam. They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfa A+, Durex, Dettol that will help meet their needs. Through Shopee’s engagement tools, our customers can also look forward to learning valuable tips on Reckitt’s products, as well as best practices through a fun and engaging way."

Ian Ho, Regional Managing Director at Shopee, says, "We understand that many people are still worried about the pandemic, and more are staying home to shop online for essentials. As part of the 7.7 Mid-Year Sale to give shoppers greater value, we’re glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their home. As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need."

From 6-8 July, Reckitt will roll out exclusive Covid-19 household protection deals on Shopee Mall, providing shoppers with the best value and deals on their entire portfolio of brands through exclusive bundle set worth 3 billion VN Dong, including:

  • Exclusive Gift with Purchase: All orders come with an exclusive gift with purchase such as T-shirts, raincoat, canvas tote bag, baby wipes or baby 2-in-1 shower gel
  • Top spender lucky prizes: Two lucky top spenders will stand a chance to win a Robot Vacuum Cleaner worth 7 million VN Dong on 8 July
  • Up to 30% off all Reckitt products: All products from Durex, Enfa and Dettol will be entitled for an attractive discount of up to 30%

    Find out more about Reckitt’s Protection Starts Within campaign here

    Download the Shopee app for free on the App Store or Google Play Store.

    About Reckitt

    Reckitt is a global leading consumer health, hygiene and nutrition company. Driven by a purpose to build healthier lives and happier homes, Reckitt has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives.

    Reckitt’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 Reckitt employees worldwide.

    About Shopee

    Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

    Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

    Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

    INTERSPORT Strengthens Business Relationship With Intersocks and Sells The Athlete’s Foot to Arklyz Group, Owner of Intersocks

    Global performance sports retailer INTERSPORT International Corporation (IIC) strengthens its core business and has agreed on a deal to sell 100% of the highly successful The Athlete’s Foot (TAF) retail & e-commerce network to Arklyz Group AG (Arklyz) – owner of Intersocks. As part of the deal, IIC and Arklyz have agreed on a close cooperation which will bring synergies and a beneficial development for all parties involved.

    BERN, Switzerland, July 2, 2021 — IIC – INTERSPORT International Corp. (IIC) has decided to further strengthen its core business to focus on sports performance retail. The very successful specialty footwear and lifestyle chain "The Athletes Foot" (TAF) will be acquired by Arklyz Group AG (Arklyz), owner of Intersocks and longtime partner of INTERSPORT, as of end of July 2021. The signing of this transaction took place on June 30, 2021, and the closing of the deal will take place by the end of July 2021. The parties have agreed not to disclose financial details of the transaction.

    Arklyz will take over the worldwide TAF business, including its trademark rights and all franchise agreements. IIC’s CEO Steve Evers says: "With Arklyz, a strong operative investor was chosen among different interested parties to ensure that TAF can continue to grow rapidly and successfully. That we have worked closely with Arklyz subsidiary Intersocks for many years has made the decision even easier, and it is our goal to further strengthen this relationship."

    "Building on the successful partnership between IIC and Intersocks, we are very much looking forward to this new chapter of our co-operation," states Arklyz owner & CEO, Param Singh.

    Since TAF’s franchise rights are often with the respective national INTERSPORT organizations – and will remain in place – consequently IIC and Arklyz will be in an even closer co-operation in the future. It is also agreed that all the TAF personnel will be retained in Amsterdam (Netherlands) and Atlanta, Georgia (USA).

    The Athlete´s Foot – fast-growing sports lifestyle online & retail chain

    IIC acquired TAF in 2012 and, since then, it consistently and successfully expanded it to increase the turnover to USD 400 million in 2020. Today, TAF has 564 stores in 32 markets, including Europe, The United States, Mexico, Peru, Kuwait, Indonesia, Philippines, Australia and New Zealand. TAF also successfully operates e-commerce platforms in those markets – building a strong omni-channel sales network over the years. TAF global retail sales have seen a robust growth of 47% in the first five months of 2021 vs. 2020 and of 14% vs. 2019. Under new ownership of Arklyz, and in close co-operation with IIC, TAF business is expected to continue growing fast.

    Fitting strategic move for all parties

    The transaction helps to boost important strategic goals for both parties. While IIC has decided to further strengthen its core business and to focus on sports performance retail, Arklyz is seeking to further expand its growing sports & lifestyle business – covering production, brand management, brick-and-mortar retail and e-commerce.

    "We are excited with this transaction, which represents an extraordinary opportunity for both Arklyz and TAF. By taking over the TAF business, we believe we can strengthen our position as a global organization," says Arklyz’s Param Singh.

    Bringing brands, retail and production together

    "We firmly believe in strong brands and integrated retail & online networks – and TAF is a very successful integrated player globally with a strong brand," adds Param Singh. TAF is the perfect addition to the existing distribution and retail activities of Arklyz – already active with brands like Crocs. The hybrid approach of delivering a great customer experience in stores as well as online aligns well with Arklyz’s approach. Last but not least, managing strong brands – both own and licensed – has been a key arena for Arklyz, with top-tier licensed brands like Salomon, Nordica, Head, etc.

     

    Further information:

    IIC -INTERSPORT International:

    Steve Evers (CEO) / Martin Künzi (CFO)

    IIC_Media@intersport.com

    Arklyz Group AG

    Param Singh (Owner & CEO)

    info@arklyz.com

     

    About

    With a turnover of over EUR 10.2 billion in 2020 and more than 5,200 specialist sports stores in 44 countries, the INTERSPORT Group is among the world’s leading sporting goods retailers.

    The Athlete’s Foot, sneaker & streetwear chain, has 564 stores and e-commerce shops in 32 countries which generated sales of USD 400 million in 2020.

    Arklyz is a fast-growing powerhouse in the arena of sports, athleisure and workwear. Arklyz covers a vertically connected set of activities with a special focus on brand management, distribution, retail & e-commerce and manufacturing.

    Related Images

    the-athletes-foot-pooler-us.jpg
    The Athletes Foot -Pooler US

    param-singh.jpg
    Param_Singh

    steve-evers.jpg
    Steve_Evers

    Suning.com Empowers Local Rice Brand with Tailored Farm-To-Table Approach During 618 Shopping Festival

    NANJING, China, July 2, 2021 — Suning.com ("the Company"; 002024.SZ), China’s leading smart retail service provider and a Fortune Global 500 company owned by Suning Group, has successfully boosted the sales of high-quality agricultural products and brought a change to local agricultural brands with its industry-leading strengths in supply chain, logistics and retail sales, as the Company wrapped up its 618 shopping festival campaign.

    During the 618 promotion, one of the largest of the year, Suning.com has made agricultural products one of the key focuses, in addition to cosmetics, home appliances and other consumer-electronic items.

    Specifically, Suning.com has made efforts in promoting Wuchang rice under the Sutian brand name, as part of the Company’s tailored marketing strategy to boost and support agricultural products from rural areas. During the promotion, Sutian’s rice sold about 40 tons a day, reflecting Suning.com’s ongoing efforts to brand and promote these types of agricultural products.

    The Sutian brand marks another successful attempt for Suning.com in helping agricultural brands to jump on the e-commerce bandwagon. Since 2019, Suning.com has actively identified quality agricultural products in a bid to help local farmers directly bring their products to more consumers across the country and in turn help consumers receive products directly from the source. Such a farm-to-table approach has been well received and recognized by both farmers and consumers alike, as it reduces costs for farmers and offers cheaper prices for consumers.

    China’s Wuchang rice has been dubbed one of the best rice products in China with its annual production reaching about 500,000 tons. However, there has been knock-off Wuchang rice available on the market that uses Wuchang branding. Suning.com has joined forces with Wuchang Shanxiang Rice, a local rice farming company, to rebrand the local company’s old "Gu Uncle" brand and re-branded its Wuchang rice under the brand name of Sutian, so that consumers would no longer need to worry about counterfeits.

    To ensure the best quality of Sutian rice, Suning.com fully participates in the operations of the product, including research, farming, packaging, marketing and sales on all the Company’s online and offline marketplaces. Suning.com even promoted the product through livestreaming sales.

    Zhang Kui, president of Suning Social E-Commerce, said that the Sutian rice brand is a perfect example that showcases Suning.com’s goal of boosting the local agriculture industry, creating a more enhanced ecosystem and facilitating an industry upgrade.

    A manager in charge of Wuchang Shanxiang Rice said that "we have not only obtained the brand endorsement with Suning’s support, but also optimized our operations to serve customers, which has led to a significant rise in sales volume and repurchases."

    On June 1 alone, such Sutian rice sold 40 tons. To date, Sutian rice, supported by Suning, has a total farming area of over 300,000 mu (about 49400 acres), which can produce about 120,000 tons of rice. Since last December when Sutian rice was put onto the Suning marketplace, it has sold about 5 million kilograms.

    About Suning Group

    Founded in 1990, Suning Group has two listed subsidiaries at home and abroad and more than 300,000 employees around the world, ranking third in the Chinese private sector. Being committed to its mission of Leading the Industrial Advancements in Creating a Higher Quality of Life for All, it provides quality products and services to more than 700 million customers worldwide and its business scope covers three main sectors: Retail, Real Estate, and Financial Service. Suning.com, the main subsidiary is a leading O2O smart retail service provider in China. In 2020, Suning.com maintained its position among the Fortune Global 500 and topped the 2020 List of China’s 500 Most Valuable Brands with a brand value of RMB 296.815 billion.

    Onion Global and Sunwah Chuanyu Establish Joint Venture Xinyang Wujie to Explore New Consumer Opportunities in Southwest China

    GUANGZHOU, China, June 26, 2021 — Onion Global Limited ("Onion Global" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets and distributes the world’s fresh, fashionable and future brands to young people in China and across Asia, today announced that it has entered into a strategic partnership with Sunwah Chuanyu, the Sichuan Area Branch of Sunwah Group to establish a joint venture Xinyang Wujie. The joint venture will target new consumer opportunities in Southwest China, and aims to boost cross-border e-commerce in the region with the mission of "cross-promoting local Sichuan goods to overseas markets, and bringing international goods to Sichuan." Currently, Xinyang Wujie has successfully introduced and incubated the first collection of premium international brands.

    Mr. Cong (Kenny) Li, Founder and CEO of Onion Global, commented, "Southwest China is a rapidly evolving market that presents us with many new growth drivers and business opportunities. The changing consumer behaviors and overall progression towards a higher quality of living and healthier lifestyle will continue to drive the economic growth, leading to massive, untapped market opportunities for us. Only the brands that have effectively integrated global supply chains, high-quality distribution resources, and elevated their operational efficiencies will be able to remain competitive and continue to gain market share to reshape their brand’s landscape moving forward."

    "We will continue to pursue further growth opportunities with our brand partners in the "Big Healthcare" sector and build the up and downstream production chain in the industrial zone," Mr. Li continued.

    Since its establishment, Onion Global has accumulated several unique advantages in the areas of brand incubation, key opinion consumer ("KOC") marketing, as well as novel and integrated online and offline promotion, establishing an innovative closed-loop operation model. The Company has in-depth cooperation with more than 4,000 brands around the world and offers a wide selection of more than 70,000 SKUs from 43 countries and regions. The Company also has an extensive community with over 700,000 KOCs, which can create 700 million impressions for brands in a single promotional campaign. The partnership with Sunwah Chuanyu has laid a solid foundation for Onion Global to further expand its presence in the domestic consumer market and promote its global awareness.

    Mr. Faqiang Wu, Director and President of the Sichuan Area Branch of Sunwah Group, commented, "This strategic partnership will enable stronger links between the two companies. The Tianfu New Area of Sichuan Province is one of the first national import trade promotion and innovation pilot zones and will bring new development opportunities for both parties. Meanwhile, our existing investments in the Sichuan Province will also provide both personnel support and logistic channels for the partnership."

    Sunwah Group is a highly diversified multinational conglomerate with overseas investments across Southeast Asia, Europe, America and Australia. Based in Southwest China, Sunwah Chuanyu is the 7th regional headquarters of Sunwah Group in Mainland China.

    Ms. Shan (Mio) Ho, Director and CFO of Onion Global, commented, "Under China’s new economic development policies, the country will continue to open up to global markets more broadly. We will work to maximize the synergies and consistently innovate through deepened cooperation between corporations, and support further cooperation between upstream and downstream partners to achieve greater economies of scale. Our combined efforts will strengthen the advantages of China’s industrial chains in global trade. Chengdu benefits from three national growth strategies, including the Belt and Road Initiative, the economic circle of Chengdu and Chongqing, as well as the New Land and Marine Routes for Western Regions. The region connects business and trade, logistics and capital, and provides a strong support system to companies to expand their industrial chains layout and promote external circulation development."

    Safe Harbor Statement

    This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

    About Onion Global Limited

    Onion Global Limited (NYSE: OG) is a next-generation lifestyle brand platform that incubates, markets and distributes the world’s fresh, fashionable and future brands, which we refer to as "3F brands," to young people in China and across Asia. The Company’s mission is to be the dream factory of lifestyle brands for young people. The Company’s platform offering an integrated solution to develop, market and distribute new and inspiring branded products, thereby reshaping the lifestyle shopping and consumer culture in China. For more information, please visit http://ir.msyc.com/. Onion Global Limited has been listed on New York Stock Exchange since May 2021.

    For more information, please visit: http://ir.msyc.com/.

    About Sunwah Group

    Sunwah is a highly diversified conglomerate with businesses in eight principal areas: Seafood & Foodstuff, Real Estate, Financial Services, Technology, Infrastructure, Media, Education and training, Green technology and healthcare. Activities cover extensively into Mainland China, Japan, Macau, Vietnam, Myanmar, Cambodia, Singapore, Canada, Europe, the US and Australia.

    For more information, please visit: https://en.sunwahgroup2021.cn/

    For investor and media inquiries, please contact:

    In China:
    Onion Global Ltd.
    Investor Relations
    E-mail: ir@msyc.cc

    Christensen
    Mr. Eric Yuan
    E-mail: eyuan@christensenir.com
    Tel: +86-13801110739

    In United States:
    Christensen
    Ms. Linda Bergkamp
    E-mail: lbergkamp@christensenir.com
    Tel: +1-480-614-3004

    Related Links :

    http://ir.msyc.com/

    FTAG Group Acquires Stake in Live Streaming Startup BeLive Technology

    SINGAPORE, June 25, 2021 — FTAG Group announced today that it has acquired a significant stake in Singapore-based live streaming startup BeLive Technology. The strategic move, made via the company’s investment arm FTAG Ventures, will enhance FTAG’s own media capabilities while expanding its technology portfolio. It also makes them one of BeLive’s largest backers alongside Singapore’s national broadcasting network Mediacorp.

    "The e-commerce space is huge, with e-commerce sales worldwide reaching USD4.3 trillion in 2020. The pandemic has shown us that in the new normal, e-commerce and home-based entertainment will continue to dominate global consumption," FTAG Group Chairman Kelvin Chng commented. "We see tremendous potential in this space and live shopping is the next most exciting development from here."

    BeLive offers powerful live streaming solutions that boast advanced interactive features and viewer data analytics which greatly enhance the user’s experience, especially during live shopping. BeLive has been a key player in the live streaming industry since 2014, with offices in Singapore, Vietnam, and China. Key clients such as Samsung, Rakuten, Square Enix, L’Oréal Paris, and more recently, one of Indonesia’s top e-commerce marketplace Bukalapak, is testament that BeLive is at the forefront of innovation.

    Meanwhile, FTAG is set to push on with further strategic acquisitions during a time when most companies are unwilling to take on risks. The firm is also currently planning a SPAC (Special Purpose Acquisition Company) deal targeting technology firms in the Asia Pacific region.

    About FTAG Group

    Founded in 2013, FTAG Group is headquartered in Singapore and seeks to drive business innovations and revolutionise financial services with technology. With business interests spanning multiple sectors, including financial services, technology, and education, FTAG is committed to developing key technology and infrastructure that will transform our digital daily lives.

    HKBN Launches iPhone 12 with 1-year 5G Service Waiver*: Unprecedented savings of up to HK$3,842


    HONG KONG, June 25, 2021 — Hong Kong Broadband Network Limited ("HKBN") today announced an unbelievable offer that combines the exceedingly popular iPhone 12 series with cutting-edge 5G service, for unprecedented savings. Starting today, customers who purchase an iPhone 12 series smartphone via designated HKBN retail shops, AT+ stores, HKBN website (jetsozone.hkbn.net/en)^, or e-shopping platform HOME+ (www.home-plus.hk) can get a "12-month fee waiver 5G mobile plan*", and enjoy 20GB/month local 5G data (HK$248/month) plus HK$18/month administration fee waiver (total value up to HK$3,192), and a handset discount of up to HK$650. This offer is only available to mobile service customers porting their numbers. With up to HK$3,842 in total savings, this is the perfect deal to upgrade to the latest iPhone AND experience one of Hong Kong’s fastest 5G networks.

    Elinor Shiu, Co-Owner and CEO – Residential Solutions of HKBN said, "We are here to break market norms with tsunamis of incredible offers for our customers. Hands down, this is an awesome deal for anyone looking to purchase an iPhone 12 series and get the most out of their smartphone with our ultra-fast 5G service."

    HKBN’s powerful 5G mobile service is designed to give customers, especially users of flagship devices like iPhone 12, the best experience with super low latency and blazing speeds (1GB in 10 seconds, 10 times faster than 4G) for infinitely more entertainment possibilities. For more details about HKBN’s mobile services, please visit: https://www.hkbn.net/personal/mobile/en/select-plan/5G

    The ultimate iPhone 12 series offer with 1-year 5G service waiver are also available for HKBN Enterprise Solutions customers. Please call the hotline 128 1111 for details. 

    ^ applicable to existing customers of HKBN only.

    * This complimentary plan is powered by 3HK network and is only applicable to customers who are porting their numbers (not applicable to those porting a prepaid SIM card). Registration must be made on or before 31 August 2021. The effective date of the service must be within 90 days from the successful registration of the service. Terms and conditions apply.

    About Hong Kong Broadband Network Limited

    Hong Kong Broadband Network Limited is part of HKBN Group ("HKBN" or the "Group"). Headquartered in Hong Kong with operations spanning across Asian markets like Hong Kong, Macau and mainland China, Singapore and Malaysia, the Group is a leading integrated telecommunications and technology services provider. Through three core brands, Hong Kong Broadband Network, HKBNES and HKBN JOS, the Group offers comprehensive one-stop Information and Communications Technology ("ICT") solutions that include broadband, data connectivity, cloud and data centre, managed Wi-Fi, business continuity services, system integration, cybersecurity, mobile services, roaming solutions, digital solutions, voice and collaboration, stationery and supplies that are cumulative to our one-stop-shop offering of Transformation as a Service (TaaS) and OTT entertainment. HKBN’s extensive tri-carrier fibre infrastructure covers over 2.4 million residential homes and over 7,400 commercial buildings and facilities across Hong Kong. Committed to creating a lasting positive impact to wherever it operates, HKBN embraces a core purpose to "Make our Home a Better Place to Live". The Group is managed by hundreds of Co-Owners (supervisory and management level Talents in the Group) who invested their savings to buy shares of HKBN Ltd. (SEHK Stock Code: 1310). For more information about Hong Kong Broadband Network Limited, please visit www.hkbn.net/en.

    Related Links :

    https://www.hkbn.net

    SodaGift launches app to make “gifting easier”

    PANGYO, South Korea, June 22, 2021 — Global gifting service SodaGift launched their mobile app available both on Android and iOS early June.

    SodaGift allows users to send digital gift cards and delivery gifts from abroad to Korea and are in the works to expand their gift coverage in North America by the end of 2021. Currently, digital gift cards from over 150 brands are offered and delivered via text message or link share. Delivery gifts range from flowers to gift sets that vary according to seasons and holidays.

    Payment methods and language support have been the largest barriers in online gifting from Korean online stores for foreigners and expats. SodaGift accepts international cards and all aspects of the service including customer support is available in both Korean and English.

    Daniel Lee, chief executive officer of SodaCrew, said "The demand for cross-border gifting has reached an all-time high and SodaGift plans to meet and exceed expectations with this launch as a mobile app has been the most requested product feature from users."

    With this launch, the brand featured a new pink brand logo and slogan "A little surprise, everywhere" to connect with users on a friendlier level.

    Related Links :

    https://sodagift.com/

    China Industrial Bank and 4Paradigm start AI platform acceleration mode Millisecond credit card transaction anti-fraud system is online

    BEIJING, June 21, 2021 — Recently, based on the low-threshold, automated AI platform created by 4Paradigm specialized for Industrial Bank, the Industrial Bank Credit Card Center launched a millisecond-level intelligent transaction anti-fraud system, has realized the automatic, intelligent and precise identification and control of credit card fraud risks, and provided credit card users with the most secure and reliable intelligent payment experience and protection.

    In recent years, under the guidance of the "Science and Technology Revitalize" strategy, Industrial Bank has continued to increase investment in science and technology, combined emerging technologies such as AI with business development, promoted the transformation of business models, and continuously adopted risk management and control, precision marketing, and investment and financial management. Explore and practice business scenarios such as compliance and internal control, and comprehensively improve the level of intelligence and service quality of the banking business.

    This time, the intelligent transaction anti-fraud system completed by 4Paradigm in the cooperation with Industrial Bank mainly relies on the full life cycle capabilities of 4Paradigm "Sage" platform, which can achieve milliseconds of security for credit cards of customers in a severe fraud risk environment. Level evaluation, thereby avoiding potential fraud risks, greatly improving the accuracy and processing efficiency of credit card center risk prediction, and realizing high-performance real-time fraudulent transaction detection.

    At present, based on the combination of the machine learning model of the AI platform and the risk control rule engine, the Industrial Bank Credit Card Center takes only 20ms to process a single transaction, and 99.9% of the transactions can be completed within 50ms, which is accurate under the same recall rate. The rate can be increased by more than 5 times. In addition, 4Paradigm AI platform self-learning system can automatically perform model tuning, automatically optimize the results of the production system model on a monthly basis, and continue to improve the timeliness and effectiveness of the model.

    In the future, the two parties will continue to use the AI platform advantages of 4Paradigm "Prophet Sage" platform, such as low threshold, full process, automation, and low TCO, to help the Industrial Bank credit card center to complete all aspects of risk, compliance, operation, and marketing. Intelligent upgrading, the layout of AI applications covering multiple core business scenarios, improving bank customer satisfaction and accelerating the growth of operating efficiency.

    Website: www.4paradigm.com 
    Contacts: April Zhao
    pr_co@4paradigm.com 
    +86-13021289422

    Happiness Biotech Launched Beta Version Of Happy Buy International, Promoting Cross-border E-Commerce SaaS Services

    NANPING, China, June 18, 2021 — Happiness Biotech Group Limited (the "Company" or Nasdaq: HAPP), an innovative China-based nutraceutical and dietary supplements producer and e-commerce services provider, announced today that the Company launched the beta version of official site of Happy Buy International https://www.happybuy.vip, mainly promoting its cross-border e-commerce SaaS services.

    The SaaS system of Happy Buy opens ports for suppliers, marketing promoters and consumers respectively to meet the needs of each party at the same time. For suppliers, they can upload their own products on our platform and set up their own commission schedule for distribution to open up fission sales channels. And the marketing promoters obtain the sales reward by attracting consumers to the products links from our platform and complete the sales through various forms of marketing campaign on the Internet. Under the collaborative operation of the above two means, the products will be displayed in various forms of interaction in front of their interested consumers, and meet the practical needs of consumers in the most vertical and efficient way.

    "Since the global economy has been seriously affected by COVID-19,we decided to launch the official site of Happy Buy International and introduce our cross-border e-commerce SaaS services to the world. Happy Buy is expected to provide many employment opportunities for people to start their own businesses at home. They can promote and sell products at home through live streaming, self-made video and graphic, content sharing, etc. Happy Buy also expects to expand channels for the suppliers to sell their products in the current market that has been affected by the COVID-19 pandemic.

    The Company will mainly use TikTok to promote Happy Buy International. In China, the development of e-commerce has entered the era of "Interest E-commerce" led by Douyin (TikTok in China). The consumption mode of e-commerce has evolved from traditional passive search to using content to actively excavate consumption demand. With the experience on Douyin, we have strong confidence in the development of Happy Buy International on TikTok," said Mr. Xuezhu Wang, CEO of the Company.

    About Happiness Biotech Group Limited

    Headquartered in Nanping, China, Happiness Biotech Group Limited has two business segments: nutraceutical and dietary supplements and e-commerce. The nutrition and dietary supplements business is focusing on the research, development, manufacture and marketing of various products made from Chinese herbal extracts and other ingredients. Over the past 17 years, we have established a product portfolio consisting of 32 PRC National Medical Products Administration registered "Blue-Cap" SKUs of nutraceutical and dietary supplements products. Our e-commerce business focuses on providing e-commerce solutions and services for small and medium-sized enterprises. Our mission for the e-commerce segment is to constantly enable small and medium-sized enterprises to fully leverage the power of e-commerce to grow rapidly. For more information, please visit: www.happ.org.cn

    Forward-Looking Statements

    This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may, "will, "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following:  the Company’s goals and strategies; the Company’s future business development; product and service demand and acceptance; changes in technology; economic conditions; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions in China, the COVID-19 outbreak and its impact on our operations and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission.  For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the U.S. Securities and Exchange Commission, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof.

    Related Links :

    http://www.FJXFL.com

    Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign

    Reckitt’s first multi-brand regional Super Brand Day on Shopee equips shoppers with health, hygiene, and nutrition tips along with exclusive deals

    MANILA, Philippines, June 18, 2021  — Reckitt, the global leader in health, hygiene and nutrition, partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan to launch its first "Protection Starts Within" regional initiative held across six markets. This collaboration aims to help families better protect their health and well-being by sharing educational content and tips on health, hygiene and nutrition. It will be launched on 21-23 June as part of Reckitt’s Super Brand Day campaign in the Philippines, where shoppers can also access Reckitt’s wide portfolio of family care essentials on Shopee Mall.

    Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign
    Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign

    As the battle with COVID-19 persists, families are still placing high importance on upholding strict hygiene standards and ensuring proper nourishment is provided for. In times like this, more are turning to brands they can trust to meet their daily needs. Lysol driven by its "Disinfect to Protect" mission, continues to educate the importance of daily disinfection and make its line of surface disinfectants and multi-action cleaners accessible to its consumers.                     

    To meet the growing demand for health, hygiene, and nutrition products online, Reckitt is constantly innovating to ensure that shoppers get the best experience from the brand. The brand will also educate customers about protecting and nourishing the family with Enfagrow A+ Four NuraPro, Lactum 3+6+ and Lysol on Shopee Live. They will also share exclusive product tips and best practices for family protection through an educational microsite. From June 21 – 23, twenty lucky viewers on Shopee livestreams will stand the chance to win P300 off vouchers which they can use as they shop.

    Muksitul Islam, ASEAN eCommerce Director at Reckitt, says, "We have seen the tremendous growth of our business online and are committed to serving the needs of customers. Reckitt is proud to partner Shopee in our regional Super Brand Day to reach more consumers across the region and in the Philippines. They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfagrow Four, Lactum 3+6+, and Lysol that will help meet their needs. Through Shopee’s engagement tools, our customers can also look forward to learning valuable tips on Reckitt’s products, as well as best practices through a fun and engaging way."

    Martin Yu, Director at Shopee Philippines, says, "We understand that many people are still worried about the pandemic, and more are staying home to shop online for essentials. As part of the 7.7 Mid-Year Sale to give shoppers greater value, we’re glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their home. As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need."

    From 21-23 June, Reckitt will roll out exclusive COVID-19 household protection deals on Shopee Mall, providing shoppers with the best value and deals on their entire portfolio of brands, including:

    • Exclusive Bundle Sets: Reckitt is offering special gifts with purchase on their nutrition essentials to protect and nourish your entire family.
    • Earn more savings with EnfaMama Elite Rewards Loyalty Program: Sign up for free and get 500 points sign-up bonus, member exclusive vouchers and bonus points with every purchase from the official store on Shopee Mall. 

    Find out more about Reckitt’s Protection Starts Within campaign here.

    Download the Shopee app for free on the App Store or Google Play Store.

    About Reckitt

    Reckitt is a global leading consumer health, hygiene and nutrition company. Driven by a purpose to build healthier lives and happier homes, Reckitt has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives.

    Reckitt’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 Reckitt employees worldwide.

    About Shopee

    Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

    Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

    Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.