It is official, E3 2023 has been cancelled. There are plenty of speculations to the real reason to the cancellation. IGN reported that the organisation behind E3 has cited that companies interested in E3 and supposed to attend the conference were not ready and will not be ready to showcase their games in the committed timeline.
While E3 2023 was something gamers was looking forward to, the same cannot be said about the gaming industry as a whole. Ubisoft very recently announced that they will not be attending E3 2023 and will host their own hybrid event instead. Nintendo and many other developers have also not expressed interest or even committed to attending E3 2023. In this case, many speculates that the lack of interest in the conference is the main contributing factor for the cancellation.
E3 used to be the biggest platform for the gaming industry to make their announcements and demos for their upcoming games. Ever since the COVID-19 pandemic hit though, E3 took a hit too. They had to cancel their E3 conference in 2020 forcing the gaming industry to make their announcements on their own and leverage streaming platforms like Twitch and YouTube. Ever since that first cancellation, E3 has not been physically held until they scheduled their June 2023 date, which has since been cancelled too: another year without E3.
That is not to say that the gaming industry is asleep and is facing difficulties though. Ubisoft announced that they are holding a separate event on their own. We expect more announcements from Sony’s PlayStation camp and even Microsoft’s Xbox camp. We are expecting Nintendo to make some sort of announcement in June about upcoming games. Ubisoft and Microsoft have, in fact, announced that they are holding their own announcement event also in June 2023.
This year’s E3 cancellation raised some questions for the gaming industry. Firstly, is E3 coming back for 2024? Secondly, is E3 even relevant anymore?
To the first question, the people behind the scenes have reported that they are still “committed to provide an industry platform for marketing and convening”. The answer vaguely says that E3 is looking to come back in 2024, but is also filled with plenty of uncertainty. Us gamers obviously hopes that E3 makes a come back in 2024 in some capacity.
To the second question, there are a few things to think about. Larger developers like Sony’s PlayStation Studios, Microsoft’s Xbox, Ubisoft, Nintendo, and even Epic Games have realised that they do not really need to rely on E3 to make their own announcements. They also have enough funding to manage and create their own announcement events without constraining to space and tight schedules. Instead of announcing everything within a specified time frame, they can even space their announcements out. While having to learn to leverage online platforms for their announcements, they perhaps learned that they can hit a larger audience at a lower cost cap too. In that case, it is perhaps a more sensible platform to leverage on than having a physical presence in E3.
There is a lot of unknown for E3 in the coming years. The only thing we know is that they will not make a 2023 comeback. At the same time, we think that E3 might still have a place in the gaming industry since Gamescom and the Summer Game Fest will still be happening as scheduled. For now, we can only hope that the people behind E3 have not given up just yet.
