Sony Alpha series of cameras are one of the most prolific when it comes to mirrorless cameras. The lineup has been taking both photography and videography worlds by storm and is responsible for creating a new standard for cameras in its wake. The α9 has been one of the hallmarks of the series supplementing the α7 with a more professional take on the full-frame mirrorless camera. This year, Sony is upping the ante by bringing game-changing features to the α9 III.
A Revolutionary Camera Imbued with Speed and AI
The new Sony α9 III comes equipped with a stacked CMOS image sensor with approximately 24.6-megapixels and built-in memory. The camera is also the first in the world to feature a global shutter on this sensor. This allows the camera to shoot up to 120 frames per second continuously with AF/AE tracking. The sensor is complemented with the latest BIONZ XR image processing engine and a designated AI processing unit. This combination allows the camera to recognise a wide variety of subjects. These features together allow seasoned photographers to take photographs that were not possible before.
The camera is able to hit shutter speeds of up to 1/80000 second or 1/16000 second in continuous shooting. Sony’s signature eye recognition complete real-time recognition autofocus and real-time tracking are also featured on the new α9 III. It also has 8.0 stops of optical 5-axis in-body image stabilization. Sony is also introducing a pre-capture feature that allows users to go back up to 1 second and record the moment before shooting. Together with the large buffer memory and increased overall system speed, the α9 III can capture approximately 390 Fine JPEG images in one continuous 30fps burst.
No Crop 4K 120p Video with 6K Oversampling
The α9 III has enough speed that it’s able to shoot 4K footage in 120p. The best part? This is done without the crop that we’ve seen in other cameras. This allows videographers to capture what they see exactly. It’s also possible to shoot 4K 60p high-resolution videos with 6K oversampling.
The S-Cinetone image creation process on the α9 III is created through the development of the VENICE digital cinema camera for video production. This shooting profile allows human skin tones and subjects to stand out. However, if accuracy is what you’re looking for, the camera can shoot videos in S-Log3 in its Log shooting mode. It can also reflect and display the user’s favourite LUT. The α9 III is compatible with Sony’s “Monitor & Control” mobile app.
The G Master Telephoto Lens
Together with the Sony α9 III, Sony Malaysia also announced the availability of the SEL300F28GM telephoto lens. The new G master telephoto lens is only 1470g making it lightweight and balanced for better handling and less shakiness and fatigue when shooting without a tripod. It’s designed to have better weight distribution.
The SEL300F28GM comes with the detailed G master resolution. The lens’s optical design includes three Super ED (extra-low dispersion) glass elements and an additional ED glass that helps subdue chromatic aberrations. It helps capture pictures with creamy bokeh and consistent contrast.
Pricing & Availability
The Sony α9 III will be retailing for RM29,299 and is available for pre-order now. Of course, this price is only for the camera’s body. Early purchasers in Malaysia will get a free 80GB Sony CEA-80T memory card worth RM989 and an additional NP-FZ100 battery for the camera worth RM402.
The SEL300F28GM is available for pre-order and will be retailing for RM29,899. Early purchasers who purchase the lens with a Sony α7c will be entitled to a free 160GB CF Express Type Card A worth RM1889.
DJI has unveiled the Osmo Pocket 3, a compact gimbal camera that packs a punch. This versatile camera offers a 1-inch CMOS sensor, a rotating 2-inch touchscreen, and seamless shifts between horizontal and vertical shooting.
Visual Prowess in a Compact Package
The Osmo Pocket 3 is remarkably small but comes with a 1-inch CMOS sensor, that brings better image quality, even in challenging light conditions. It can shoot in 4K at 120 frames per second (fps). Even in low light, it enhances night shots, capturing authentic colours and sharp details. The camera also adapts exposure for different skin tones, ensuring everyone looks their best.
For those seeking professional-level results, it offers 10-bit D-Log M and 10-bit HLG colour modes. These modes unlock a world of colour possibilities, recording up to one billion colours in 10-bit D-Log M. The 10-bit HLG HDR recording brings more vivid visuals, especially when viewed on HDR-enabled devices.
Smart Features for Effortless Creativity
The Osmo Pocket 3 packs an array of intelligent features. Its 2-inch touchscreen provides intuitive control. It features fast focusing, ensuring sharp images even with fast-moving subjects. The Product Showcase mode is ideal for live streaming and product presentations. Its three-axis mechanical stabilization guarantees steady images during dynamic shooting.
The compact camera offers cinematic-level footage with ActiveTrack 6.0. It includes features like Face Auto-Detect and Dynamic Framing for tracking subjects. The built-in three-mic array reduces wind noise and captures immersive omnidirectional stereo sound. DJI Mic 2 compatibility supports dual-person recording for vlogs and interviews.
This compact camera boasts a 6000mAh battery, offering up to 116 minutes of 4K/60fps footage or 166 minutes of 1080p/24fps recording. Quick charging gets you to 80% in just 16 minutes.
The Osmo Pocket 3 is a versatile creative tool. It serves as a high-definition live streaming device, a webcam for online meetings, and a timecode function that syncs footage seamlessly between different cameras.
Streamline Editing with LightCut
The LightCut app simplifies content creation. It uses AI recognition to highlight moments from your footage and generate shareable 4K videos. It offers diverse video templates for various themes like vlogs, travel, parties, and more. It also eliminates the need to download footage during editing, preserving smartphone storage.
Pricing & Availability
The Osmo Pocket 3 is available to order from DJI Experience Stores, Shopee and Lazada with shipping starting on 25th October 2023. It will be available in two packages the standard package which will include the standard accessories and the Osmo Pocket 3 and a creator’s combo which will include DJI Mic 2 Transmitter (Shadow Black), DJI Mic 2 Windscreen, DJI Mic 2 Clip Magnet, Osmo Pocket 3 Battery Handle, Osmo Mini Tripod and an Osmo Pocket 3 Carrying Bag.
The Osmo Pocket 3 will be retailing at MYR2,299 in Malaysia or USD$519 internationally. The Creator’s combo will be retailing for MYR2,959 in Malaysia or USD$669 internationally.
Hold on to your cameras, photographers! Canon Malaysia has just announced the launch of its brand-new E-Store and is giving away special offers of up to 43% off until 25 August 2023.
The launch of the E-Store means you can now purchase a full range of Canon products including cameras, lenses, printers, and other accessories directly from the brand. In addition to the convenience of online shopping, this is also an assurance that you’ll be getting genuine Canon products with proper after-sales warranties. The E-Store also accepts all major payment methods, whether it’s with a credit card, online banking, or even Touch ‘N Go, Canon’s got you covered.
Let’s talk offers – because who doesn’t love a good deal? You can snag exclusive discounts of up to 43% on some of the latest printers and cameras. But here’s the kicker – it’s for a limited time only. From 3 pm on 22 August 2023 to 3 pm on 25 August 2023, you’ve got the chance to grab these deals. Purchase selected camera and printer models, and you’ll also get your hands on cool merchandise – think sunshades, notebooks, and EOS R caps. Canon is definitely not leaving fans empty-handed.
If you’re aching to add some new sweet tech to the shopping cart, you can head on over to https://store.my.canon/. You can also keep up with the latest updates by following Canon on Facebook and Instagram.
What can you buy with MYR 4,000? You can get yourself a very nice steak dinner for at least four people in a very expensive restaurant. You can buy an entry-level gaming laptop with older generation hardware. You can even buy a decent laptop that you can use for work and play for that money. Even if you buy a 4K TV, you might still have some spare cash to afford yourself a decent soundbar. Or you can buy a Sony ZV-1 II, Sony’s latest compact camera, and have MYR 1 to spare for your parking.
So Familiar
If you have had your hands on a Sony ZV-1, the original one, you would be surprised (or maybe not) at how similar this ‘second-generation- ZV-1 is to the first one. It is sort of the same body that both use with no changes in the layout or material. That also means that if you come from the ZV-1, you will be quickly familiar with the ZV-1 II.
We like plenty of things on the ZV-1. We like the swiveling hinged monitor that we can just swing out to quickly turn the camera on. We like that folding in the display also turns the camera off. We like that it is compact yet shoots decent 4K footage, and we like that it features a standard zoom 24-70mm lens. Most of these features stayed on for the ZV-1 Mk. II.
The ZV-1 II still has a brilliant swiveling display that will be the only source of monitoring you get on the camera itself. There is no viewfinder to look at here, which is pretty much expected in this form factor. Then there is the 4K 24p capabilities that continued from the older ZV-1. The lens offers the same zoom mechanism and look, except that it is an 18-50mm lens now instead of a 24-70mm with a maximum aperture of F4.0.
They have added a few things too. They added ‘background blurring’ effect toggle for your portraits. They also added more creative looks for the ZV-1 II. The highlight addition though, at least we think, is the Cinematic Vlog mode that completely changes how you shoot your videos.
The sensor you get on the ZV-1 II is pretty much the same one you can find from the first-generation ZV-1. You get a 1-inch 21-Megapxiel Exmor RS sensor that is also capable of taking videos at 4K 24p resolutions. You can technically also record Full HD videos at up to 60p with the camera. That also means there is no slow-motion video recording for the ZV-1 II. To be fair, that is not what the ZV-1 is for anyway.
If you come from the older ZV-1, there should be no surprises about the photo and video quality here. The 21-Megapixel photos are clear and well detailed, even at the edges. While the sensor is not very big, you technically can get great looking portraits with some deep ‘bokeh’ effect by turning on the camera’s ‘background blur’ mode. Even if you do not use the ‘background blur’ mode though, portrait still looks mighty good with limited depth. Still, for landscape photos, the image is mostly clear and sharp when you go closer to the edges of the image. If you are shooting at 18mm, you can expect some distortion at the edges of your image since you are technically getting an ultra-wide angle.
The ZV-1 II can also shoot photos at up to 24fps, meaning you can technically use this to shoot action photos. You can take it down to your local track on a track day and take great looking photos with this camera thanks to the fast and rather accurate autofocus. We did not get to do that though unfortunately. You technically can take photos when your friends are playing football or any other sports technically thanks to the clever eye-AF. Again, we did not get to do that in our test period.
For 4K video recording, the camera uses the entire 1-inch sensor to shoot, which also means that you are not getting any odd crops on your frame when you switch between photo and video mode. In video mode though, the camera defaults to 16:9 aspect ratio, which means that you lose a little bit of image from the top and bottom of the photo frame. The Cinematic Vlog mode cuts the image even more to make the traditional film 2.35:1 aspect ratio for that cinematic look. We also noticed that the image stabilization is a little more aggressive in cinematic vlog mode allowing for a much more stable looking contents without going through vigorous stabilization algorithms from your editors.
You can technically shoot in Sony’s colour gamut Log with the ZV-1 II. You can go up to S-Log3 in both 4K and Full HD modes. There is no S-Cinetone log here though, which is a shame since we thought it would be nice to pair with the cinematic vlog function. Of course, since the ZV-1 II is made for quick and fuss free vlog production and social media contents, it would not make sense for its intended user to use any of the colour gamut logs. Still, having the option to use the logs in all kinds of shoot mode would be nice for more advanced users.
You can even use the ZV-1 as your webcam if your PC does not already have one. Unfortunately, the camera only allows for up to 720p when you stream the camera directly to the PC via USB Type-C. Still, the 720p image still looks better than most 720p and even Full HD 1080p webcam you can find in the market today. If you are looking for a plug-and-play webcam that looks good, this one could be for you.
Oddly Poor Battery Life
There is a compromise with all the weight saving and focus on making the ZV-1 II the most compact camera of its type yet capable of even more than its predecessor. The compromise comes in the form of a small battery capacity. To be fair, the small battery also contributes to the lightweight construction of the camera.
It is a rather small 1,240mAh NP-BX1 removeable battery that the ZV-1 II packs: the same one as the first-generation ZV-1. It is rated for up to 290 stills and up to 75 minutes of continuous video recording. We took it out to do both stills and videos in the same venue for our test. In our test, we barely got the camera through an hour and a half (1 hour 30 minutes) before the ZV-1 II started warning us of low battery. Since it is replaceable, you technically can buy more to prolong your photo shoot or video shoot with the ZV-1 II. Each battery pack will set you back MYR 202 though. Thankfully you can charge the battery and camera via the camera’s USB Type-C port, meaning you can just plug it to your powerbank, and you are ready to shoot even more photos and videos.
Should You Then? Maybe Not.
We like the ZV-1 II. It is a tiny camera that is rather well packaged and well-rounded enough for a quick photo walk around town. Even if you are not on a dedicated photo walk, it is a compact enough camera for you to carry around and pull out when you see a photo opportunity. It is made for the spontaneous content creator that does not need or want to carry a bunch of gear or a large DSLR around for convenience and subtlety. It also works as a decent webcam to replace your rather poor one on the laptop for an all-around better video conferencing or streaming experience.
We are finding it difficult to recommend this camera to anyone who wants a compact camera that does everything though. For starters, it will set you back MYR 3,999. For that kind of money, you can get your hands on an older ZV-1 and still have extra to buy a proper Sony mic that can be mounted on the camera. Secondly, the ZV-1 will still be on sale, and there is nothing wrong with that camera in the first place. Thirdly, if simplicity is what you are after, what is wrong with the ZV-1F? The ZV-1F has a fixed lens and does everything the ZV-1 does too. If you already have the ZV-1 or the ZV-1F, apart from a few added features and the different lens length, you are not getting much of an upgrade on the ZV-1 II too.
We are fans of Sony’s products. There is hardly a product in their stables we do not like or would not recommend. This one, we find a little difficult to recommend. It is not that we do not like it; we do. We think that it is a product targeted toward a rather niche group of people.
Welcome to the Sony ZV-1F, a compact camera from Sony that comes with a fixed lens. It is based on Sony’s rather brilliant and highly popular ZV-1. The most interesting thing about the ZV-1F, we think, is that it features a 20mm fixed lens.
It will set you back MYR 2,599, about MYR 800 less than the ZV-1, making it more accessible. It is still a premium product though. While the ZV-1F lacks a few features, it is lighter than the camera it is based on too, which is always welcome even for compact cameras.
Other than having a fixed lens with large aperture, it seems like there is little else that is special about this ZV-1F. In that case, why bother with the Sony ZV-1F? Should you pay attention to it? We dive in to find out.
Design
The ZV-1F looks strikingly similar to Sony’s ZV-1, which should not come as a surprise at all. The only difference is that the Sony ZV-1F packs a fixed lens that does not tuck in or unpack when you turn it on.
It is a compact camera, there is not much to say in terms of design here. It is a rectangular aluminum box with a bump in front for a grip mound, and a short tube that houses the lens. For the money you pay, you get a tiny light package. While it is a little on the lighter end, it still feels like a quality product.
We appreciate the swiveling display. It is useful if you plan to use the camera for vlogs, replace your webcam, and even take self-portraits. Since it is based on the ZV-1, it takes on all the accessories that the ZV-1 works with as well, that includes the remote grip. While the test unit you see here is black in colour, there is also a white colour option if you want.
Hardware
Internally, you get mostly the same components from the Sony ZV-1. You get the same image processor, the same 1-inch sensor, and even the same battery and memory card slot configuration. You can charge the camera with USB Type-C cable too. There is more to the USB Type-C port to just charging too.
Specifications
Sony ZV-1F
As tested
Sensor
1.0-type Exmor RS CMOS 3:2 aspect ratio Approx. 20.1-Megapixel
Electronic Shutter (1/4″ – 1/32000) Contrast-detection AutoFocus ISO125-ISO6400 (up to ISO12800) up to 16fps continuous shooting
Video Recording
XAVC S 4K: 30p 100M/60M, 24p 100M/60M XAVC S HD (Full HD): 60p 50M/25M, 30p 50M/16M, 24p 50M, 120p 100M/60M
Miscellaneous
USB Type-C charging/data transfer Battery Pack NP-BX1 Bluetooth 4.1 WiFi 802.11b/g/n 2.4GHz Band
Features
Everything on the ZV-1F is simplified to ensure that you get access to its most important features. There is still a zoom toggle on the camera. It is not optical zoom though, just digital zoom.
4K 30p Video Recording
The Sony ZV-1F is made for vloggers. The sensor captures videos at up to 4K 30p, just not at 10-bit 4:2:2 colours, though that is nothing to complain about. Having 4K capability also means that you are getting more details in your videos for great looking vlogs.
One Less Frame to Think About with Fixed Lens
While most consensus would say that having a fixed lens on a compact camera is a bad thing, we think there are some benefits. Having a fixed 20mm lens means you know how your frame looks every time you turn on your camera. In that case, you just know where to stand to get the right image through.
At its native zoom length, your frame is perfect for selfies at an arm’s length. If you find that the frame is too tight, you can invest in a cheap selfie stick, or get the remote grip attachment from Sony. Your vlogs are even more instantaneous than ever before since there is no zoom to mess with.
The Might of Sony’s Accessories
Sony has various mic attachments that work with the proprietary hot shoe mount on top of the camera. The hot shoe mount is a blessing in modern compact cameras. It allows you to play with all sorts of attachments that may not even be from Sony.
Of course, if you do not want your set-up to be a cable mess, you go with Sony’s various clever accessories. We mentioned that you can work with Sony’s remote grip that is connected via Bluetooth. You can have a shotgun mic too for better directionality. You can even work with Sony’s XLR expansions too if you want.
The Webcam Replacement You Want
The ZV-1F’s USB Type-C port is your charger and data outlet. Here is where the ZV-1F becomes one of the best tools for content creators too. You can turn the Sony ZV-1F into a 4K webcam without a capture card.
It is also rather simple to work with. You only need to connect the ZV-1F to your PC via USB cable. On the camera itself you select streaming mode. You do not even need to have Sony’s proprietary software for this to work. You can even turn the camera into your designated microphone for clearer audio.
Obviously, using the ZV-1F as a streaming camera or webcam offers better image quality over regular webcams. It is also significantly more expensive than regular webcams. It is an investment to get better quality images and streams.
Sony Imaging Edge
Using the Sony Imaging Edge suite on PC allows you to control your camera remotely and transfer photos and videos off your camera without ever pulling the SD card from your camera. If all you want from the ZV-1F is a webcam replacement, you can go ahead and skip the software for your PC. For your smartphone though, Sony’s Imaging Edge can be quite useful.
On the smartphone, you can use the app to control your camera and use it as a remote display, a rather nifty and useful feature when you just want to place your camera on a tripod and record away from the camera. Using the Imaging Edge app as well, you can take photos using the camera directly saved to your smartphone device. Same goes for 4K videos.
Made for Social Media
Within the camera itself, you can technically shoot videos that are optimized for social media. Well, there is shooting vertically, which is nothing special technically. There is something else you can do on the camera.
Before you transfer your video clips into your smartphone, you can choose and cut out 15-, 30-, and 60-seconds clips within the camera itself. You not only save storage space on your SD card, but you also cut out all editing nuances from your smartphone itself. It allows you to easily pick out clips and put them together before posting them on TikTok, Instagram, or even Facebook.
Performance
You get a 1-inch sensor that shoots at 20.1 Megapixels. You can also record videos in 4K resolution. The lens shoots at 20mm wide angle. The image quality from the ZV-1F is very similar to what you get from Sony’s ZV-1. This should not come as a surprise though; they share the same imaging sensor and even the same image processor. The only difference between the two is the lens on the ZV-1F.
Imaging
Without the zoom lens, you lose the flexibility of adjusting your frame from where you stand. In that sense, some might struggle with it when you need a larger or smaller frame for their photos. For self-portraits, the frame is tight enough to properly frame your face within that arm-length. if you do want to capture a self-portrait with a larger group, you might want to space your friends out a bit behind you.
Still, once familiar with your frame, you can get the ZV-1F to work very nicely for you. The images you get from the compact camera are detailed enough that it will look good on any social media platform. If you dig deeper and zoom in on the photos, you can see that the photos are much sharper in the central region, where Autofocus works. At the edges, the focus seems to be a little softer. With portraits, you get a natural looking depth-of-field (bokeh) effect, which is always nice.
In terms of colours, in auto mode, photos produce rich colours. There is a very slight orange tinge to the photos though. It adds to the vividness of the images and colours, but it does take away some neutrality to the photos. While it means that your photos are ready for social media almost immediately taken by the camera, you might have a slightly harder time if you are looking to colour grade your photos. You can still take RAW photos though.
Small Camera, Big Videos
One of the biggest attractions to this camera is its 4K video capabilities, though only at up to 30p. You can also get those crisp slow-motion videos in Full HD at 120p. That also means that you get an extra layer of flexibility in terms of your creative shots for your vlogs.
While you are not getting 4:2:2 10-bit colours from the ZV-1F, you are not missing out on too much especially if you share your contents on social media. Most of the time, shooting vlogs is a run and gun thing. In that sense, the colours look good and accurate enough without colour grading.
At the same time, recording 4K videos with the ZV-1F gives you a clean crisp image with plenty of details. You even get a nice depth-of-field effect that you get from more expensive lens. It is a fast lens though at f/2.0 allowing that cinematic bokeh in your background and putting the focus on the subject.
AF, but no Eye-AF
We find this a little disappointing. Not because the AutoFocus function is not great. It is a fast autofocus system they have here that easily keeps up with you in a shoot. It lacks the eye-AF system that is so useful on the ZV-1.
Without eye-AF, you only get a regular autofocus system that can reasonably keep up with you. In most vlogging situations, the AF system is clever enough to detect your face and follow it. It is fast enough though for you to work with once it gets a lock-on.
It is not perfect. We had some trouble getting it to focus on our test subject, a toy car. Since the focal distance is at a minimum of 7.6mm, we thought we could get the toy car to be in focus even when we close the distance between the camera and the subject. We had to pull away from the subject most of the time to get the subject in proper focus. We also had to tap on the screen to get it to focus on our subject when it is off center.
At MYR 2,599, the ZV-1F compact camera is not exactly a budget option. While it is more accessible than the ZV-1, it is still a lot of money for what some might describe as nothing more than a glorified 4K webcam. It does not pack Eye-AF, it does not have a zoom lens, and the lack of weight might not inspire plenty of confidence.
The thing is, there is still plenty to like about the ZV-1F. The ZV-1F is ridiculously light. It is not much more compact than the camera it is derived from, it is about the same size and therefore just as compact.
Because it is lighter than the camera it is based on, it feels quicker to work with. You do not need to spend on heavy duty tripods too. Since there are no zoom lenses to unpack, you are quicker to get to your photos or videos. It is an excellent webcam and mic combo replacement too.
At the same time, you are getting everything that is also great about the ZV-1. The ZV-1F can record videos at 40K 30p. It takes photos at the same 20.1 Megapixel as the ZV-1. If you think the ZV-1 takes great photos, you will be pleased with this one too.
In the right hands, the ZV-1F is a powerful entry-level and compact content creation tool. As a webcam replacement, the ZV-1F offers a much higher quality feed over regular webcams, even if you stick with 720p streaming over USB. It is also your mic replacement, on a budget. At the same time, taking the camera out for a vlog or taking a quick photo is easy. Since it connects to your smartphone wirelessly too, you can make quick work of any photos or videos you take on the ZV-1F before posting it on social media. You even cut an entire editing process out of your workflow with the built-in modes made specially for social media format contents. It is content creation made super easy.
Before Samsung came with their 108-Megapixel behemoth of a camera sensor that is their ISOCELL camera sensor you find on the Samsung Galaxy S21 and Galaxy S22 series, Sony was the go-to people for smartphone camera sensors. Their IMX sensors proved to be some of the versatile and best camera sensors for all kinds of mobile photography needs. Of course, not everyone feels like the sensors from Sony is adequate for them and their purpose. HUAWEI, for example came up with their own Red Yellow Yellow Blue (RYYB) sensor for more natural colours on their photos.
Samsung snagged the king of smartphone photography sensor title when they introduced the new sensor that went above 100MP for their flagship smartphone. Earlier this year, Samsung made another breakthrough in their mobile photography technology. They have introduced their ISOCELL HP1 200MP sensor, a sensor that hits 200-Megapixel. If estimations are correct, the sensor could make its way to the Samsung Galaxy S23 Ultra model next year.
Sony is not backing down though. They are reported to be working on their own version of a smartphone camera sensor that is supposed to shoot at 100-Megapixel, rivalling the current Samsung ISOCELL sensors found in the Samsung Galaxy S21 Ultra and Galaxy S22 Ultra. Currently, reports points to the sensor as a part of the IMX8 series of sensors that are designed for mid-range and high-end smartphones. The sensor could also be larger than the ½-inch 64-Megapixel sensor that Sony already makes, currently found in the Samsung Galaxy S22 and Galaxy S22+ smartphones.
The idea of cramming more pixels into your smartphone camera is something that manufacturers have toyed with several years ago. Sony was the manufacturer of choice too when it comes to high-resolution sensors. For several years, the highest pixel count for a smartphone camera was 64-Megapixel until Samsung introduces their Samsung Galaxy S21 Ultra last year with a behemoth of a 108-Megapixel sensor lodged in its body. We thought the Megapixel race was over, looks like we were wrong.
Before we go on; yes, Sony already had a 24-70mm lens with a G Master branding on it. Yes, it was also rather expensive. Yes, it shoots rather pretty photos. Also yes, it shoots nicer than the standard Sony 24-70 F4 G lens. So why do we need another 24-70 F2.8?
Because it is a better one than before.
More Compact, More Portable
Source: Sony
They call the new one the FE 24-70mm F2.8 GM II, or code named SEL2470GM2. It is much lighter than before with about 20% of weight shaved off from the previous lens. It now sits pretty in your bag, or hand, at less than 700 grams.
If you put it beside the first iteration of Sony’s highly acclaimed 24-70mm G Master, you can see how much effort Sony puts into the Mk. II in terms of weight saving too. It is a much smaller lens overall. It is shorter by 16mm and much slimmer than before too, about 18% slimmer than before. With all the weight shavings, Sony can claim that this is the lightest and most compact lens of its kind, at least for the time being.
More Speed, More Performance
Source: Sony
Smaller size does not mean that Sony has compromised on its performance though. They have managed to first improve its autofocusing (AF) ability. It is still the same Extreme Dynamic (XD) Linear motors working on the AF mechanism, but iis now much faster than before. It can support up to 30fps in continuous still shooting and up to 4K 120fps in video recording mode. That might not sound like a lot, but it is mighty impressive to work with in this sort of lens. Sony also claims that the AF tracker is about twice as precise than before.
For the videographers, Sony is making the 24-70mm G Master an even better lens to work with. Thanks to a newly developed aperture unit (now with 11 aperture blades instead of 9), AF operations is quieter than before. The improved motors have also reduced focus breathing, focus shift, and axial shift when zooming to ensure that you get a nice, smooth, immersive video footages when it matters. Of course, you still can work with manual zoom if you want.
Better Elements, Better Images
Source: Sony
They managed to fit better glasses in this compact form too. Sony first treated the lens with a Nano AR Coating II. This is to reduce reflections on the glass that in turn reduces lens flares. The new glasses within the lens also allows the Sony FE 24-70mm F2.8 G Master II to produce photos with beautiful depth effect in all sorts of zoom range. At the same time. The new lens also allows a shorter focusing distance at 0.21 and 0.30 meters at its minimum (@24mm and 70mm respectively) with up to .32x magnification.
All this is achieved through the five aspherical elements found in the lens. There are two high-precision extreme aspherical glass elements paired with two extra-low dispersion glass elements and one floating focus mechanism. The combination of elements also allows the lens to capture photos with high-resolution even at the edges of the photos.
More Precise, More Control
Source: SonySource: SonySource: SonySource: SonySource: SonySource: Sony
To top it all off, Sony has made improvements on the lens body itself to give users more control over the lens. There is a zoom smoothness switch on the zoom ring to adjust its smoothness now. There are two customisable focus hold buttons in the lens as well. At the same time, some work has been done on the focus ring to make it just a touch more responsive for better manual focus controls. They have also managed to shift the weight balance further back, toward the camera flange end to allow for better ergonomic and camera control in free-handed shooting conditions.
Price and Availability
The Sony FE 24-70mm F2.8 G Master II lens will be available in Malaysia from 5th of June 2022 onward. There are no mentions on prices just yet. We are guessing that the price should not be too far off the current FE 24-70mm F2.8 G Master though. There could also be a price drop for the original standard zoom lens, so you might want to look out for a bargain for something that is still quite stellar. More information on the FE 24-70mm F2.8 G Master II can be found on their website.
Smartphone cameras have been on a roll in the past two years. OnePlus launches their OnePlus 9 flagship series in partnership with Hasselblad, OPPO’s Find X3 Pro comes with a microscopic lens, Samsung pushing technology with 108-Megapixel sensors, Sony even pushing the limits of their 12-Megapixel sensors with their Alpha camera knowhow. These are nothing new, to be fair. Co-branding smartphone cameras with big camera brand names started with Nokia and Zeiss. The phenomenon hit the main stage with HUAWEI and Leica’s big partnership since the HUAWEI P9.
With the advancement in camera technology on smartphones though, has these brands made proper cameras obsolete? While nothing bigger sensor still has its own advantages in terms of low-light performance and detail, smartphone cameras have progressed so much with the software that they are paired with that even low-light photography is a breeze with a smartphone. The advancement of smartphone technology also made it easier for you to get the shots you want in less time and less work than a DSLR or mirrorless.
What does this mean for dedicated cameras though? Does this mean we can replace these kinds of stuff with the small slate in our pockets? Or, should you still spend your hard-earned money on a proper camera that could set you back anywhere between half the price of a Samsung Galaxy S21 Ultra to multiple flagship smartphones? We discuss this in this episode of Tech & Tonic.
When it comes to DSLRs and cameras one of the first names that you’d think of is Nikon. The company has become a staple name in the industry and there is nothing more iconic than their “I AM” campaign when it comes to photography and cameras. However, it seems like all good things must come to an end.
In a statement posted to their Facebook page, Nikon Malaysia revealed the sad announcement that the company has decided to cease its operations. Effective 1 January 2021, Nikon will no longer have an official presence in Malaysia with 31 December, 2020 being the last day of operations. Moving forward, their sales, marketing and after sales services will be handled by appointed third parties.
Official Statement on Nikon Malaysia’s Facebook
Their appointed third parties are: Futuromic Photo AV Sdn Bhd and QES (Asia-Pacific) Sdn Bhd. These companies will now take over the distribution and sales of Nikon branded cameras in the country. Operations for the company will continue as usual in the transition phase with the final day set on 31 December, 2020.
Vivo is that one smartphone brand that is not shy in introducing new and funky features in a smartphone. This is especially true with it comes to camera placements on a smartphone. They introduced the world to the idea of a deca-core smartphone. They were also the first to hide their front facing camera in a pop-up mechanism that appears only when you need it. This year, Vivo Apex spearheads the under-display selfie camera era. Today, Vivo is taking the spotlight once more with a novel smartphone camera that is not even on the smartphone.
The new concept device from Vivo comes with a front camera that they call IFEA. It is a camera front facing camera that can be detached from the body of the device. For all intents and purposes, it is still a regular pop-up front-facing selfie camera. It just happens to be removable once it has popped out and has been activated. Once detached, the camera module is supposedly voice activated. This modular design from the Chinese company has won the Red Dot Design Award.
It does sound like a very interesting feature, this pop-up detachable thing. This new IFEA smartphone design aims to provide consumers with a new photography system and experience which is totally different from what usually offered by a smartphone. It integrates enhanced users-friendly shooting features anytime and anywhere.
Beside, there is another one on the Red Dot website that shows the display and the back of Vivo phone. The screen is seamless, without notches or punch holes. The back features a dedicated main camera as well to suggest that the detachable stuff is only for the front camera.
Source: Vivo/Red Dot
Vivo also stated that the IFEA module will come with multiple accessories and support mechanisms with different modes to increase the stability and storage of the device. Some accessories were also shown such as a magnetic attachment, clips for wrists and a collar mount for dogs, to make better use of the removable camera.
It’s unclear how Vivo plans to use this modular camera design. So far, the device is just in its concept phase and there are no clear intentions from Vivo themselves to make the device commercially available. Stay tuned though, we are keeping our ears close to the ground, just in case Vivo changes their mind.
