Tag Archives: Alienware

Editorial, Podcast

[Podcast] Tech & Tonic Special: Discover Alienware with Eddy Goyanes

Leave a comment

Back at Computex 2019, we had the honour of sitting down with Eduardo (Eddy) Goyanes, Alienware’s product marketing manager. We took the chance to get a dive into the brand, their ethos and also their big redesign which has made the brand one of the best looking laptops and desktops in the market right now. He lets us in on some of the most compelling behind the scenes stories that inspired and influenced the brand’s design and also where the brand is headed. 

Eddy Goyanes is the Marketing and Communications Consultant over at Alienware. He has been the public face of the brand as he has worked his way through the years at Alienware. As the voice of the brand he has worked to place and communicate the ethos and positioning of the Alienware brand. He also works to better Alienware products by acting as the voice of the consumer, looking at the products through the consumer’s eyes and helping with the development and optimisation of products.

In the interview, techENT had the pleasure of delving into the thought process and design process of the Alienware team when it came to refreshing their brand with their new Legend Industrial design language. We were also able to talk about the many cornerstones of the Alienware brand and how they seek to cater to the consumer with their high degree of customisability and wide range of products.

Accessories, Gaming, News

Alienware Unveils New Gaming Keyboard

Leave a comment

Alienware has become a really well known brand for their many offerings in the gaming space; ranging from laptops to desktops and even monitors and headphones, the brand has all their bases covered when it comes to the gamer’s experience. Well, all except one: gaming keyboards. That changes with the announcement of their new gaming keyboard: the Alienware RGB Mechanical Gaming Keyboard.

The new keyboard comes equipped with Cherry MX Brown switches which provide the optimal amount of travel for both productivity and gaming. It also strikes a unique balance between providing enough tactile feedback and keeping things quiet while players game or type.

The Alienware keyboard comes with fully programmable keys which allow gamers to program their own, customized macros and personalised key assignments via their Alienware Command Centre. Need a little more customisation? The keyboard comes with AlienFX per key lighting which allows you to customise your key backlight colour from a choice of 16.8 million colours for a bespoke keyboard which is uniquely you. It also has 3 height adjustments to allow for greater comfort when typing and gaming.

It’s a fully metal keyboard with floating keys atop. This allows users to better clean and maintain their keyboards to optimal usability and comfort. It comes equipped with a USB passthrough which allows easy access to USB connectivity without needing to navigate through the nooks and crannies of your desk. Also along for the ride are dedicated media keys for easy control during gaming and convenience for a better overall experience.

Pricing & Availability

The Alienware Keyboard (AWK410K) will be available starting on August 4, 2020 with prices starting at USD$129.99 (MYR555.38). No official pricing has been announced for the Malaysian market just yet.

Official Specifications

Computers, Gaming, News

Alienware Lands with New Line Up Spearheaded by the Area 51m R2

Leave a comment

Alienware saw a return to the spotlight last year thanks to a large, power packed champion: the Area 51m. The new form factor paired with a major redesigned pushed the Alienware offerings into the spotlight. The new Legend design language brought a sense of imposing elegance to the new offerings which enhanced their offerings.

This year, Alienware is continuing with their Legend design and is packing more performance into their products.

Alienware Area 51m R2

The Alienware line up continues to be spearheaded by the Area 51m R2. This year’s Area 51m R2 comes in the same larger than life form factor as last year. However, it has a slimmer silhouette coming in at 1.7 inches at its thickest and 1.089 inches at its thinnest. It’s 15.85 inches by 12.565 inches in size and comes in at only 4.7kgs at its most specc’d out. However, the slimmer body of the R2 isn’t lacking in ports it comes with 2 USB 3.2 ports, 1 USB 3.2 with powershare, 1 card reader, 1 Thunderbolt 3 Port, an Alienware Graphics Amplifier Port, an HDMI port, 1 Audio Out, a microSD card reader and a global headset port.

The Alienware Area 51m R2 comes with a 17.3-inch display with options for Full HD and UHD panels. These display panels are also available with NVIDIA G-SYNC and come with up to 300Hz refresh rate. It also has options for Tobii Eyetracking. The panels support 100% Adobe RGB gamut and RGB gamut where compatible. Otherwise, the panels cover 72% of the NTSC gamut.

The new refresh also comes equipped with 10th generation Intel Core i7 or Core i9 processors for power. This is complemented with up to 64GB of RAM. Storage wise, the Alienware Area 51m R2 comes with options for single storage, dual and even RAID0 Plus configurations of up to 4TB. Graphics wise, the laptop is available with the AMD Radeon RX 5700M, NVIDIA GeForce GTX1660 Ti, NVIDIA GeForce RTX 2060, NVIDIA GeForce RTX 2070 SUPER or the NVIDIA GeForce RTX 2080 SUPER.

Alienware m15 & m17

Alienware’s m15 and m17 are also getting a new refresh. The new offerings retain the Legend design language but come with more power so users can be productive and game on the go. They also come in the same, familiar size that users have already fallen in love with.

The Alienware m15 and m17 both come with the latest generation of Intel Core i processors with i5, i7 and i9 options to choose from. They also come packed with gaming and graphical prowess with the choice of AMD RADEON RX5500M or NVIDIA’s GeForce GTX1650 Ti, GTX 1660 Ti, RTX 2060, RTX 2070, RTX 2070 SUPER and RTX 2080 SUPER. They also come with up to 32GB of RAM. This is complemented with up to 4.5TB of storage in either single, RAID0 or RAID0 Plus configurations.

The displays on the Alienware m15 and m17 are similar to the Area 51m options. The only difference would be in the m15’s smaller 15.6-inch size and an additional OLED option for UHD resolution. Both the m15 and m17 have options that include Tobii Eyetracking technology too. They also share a similar number of ports as the Area 51m.

Alienware Aurora R11

Together with the laptops, Alienware is also refreshing the Aurora with the latest Intel Core i processors. The R11 will be coming with options with the Core i5, Core i7 and Core i9. It comes with options for up to 32GB of RAM in both 2933MHz and 3200MHz flavours depending on your performance needs. It will also be sporting up to 4TB of storage. These will be available in Single, Dual and Intel Optane configurations.

On the graphics front, the Aurora R11 will be able to handle single and dual GPU configurations. Alienware is offering NVIDIA GeForce graphics cards ranging from the GTX1650 to the RTX2080 Ti and AMD options ranging from the RADEON 5600 to the RADEON VII for single graphics card configurations. For dual graphics configurations, users can choose from the RTX 2070 SUPER with NVLink SLI, RTX 2080 SUPER with NVLink SLI and RTX 2080 Ti with NVLink SLI.

Being a tower, the Aurora R11 comes with a a slew of ports including a headphone jack/line out port, microphone/line in port, 2 USB Type A v3.2, 1 USB Type A v3.2 with Powershare Technology and a USB Type-C v3.2 with Powershare technology on the front of the tower. On the back, there are 6 USB Type A v2.0, 1 USB Type-C v3.2, 2 USB Type A v3.2 and various surround sound ports on the back. It has an RJ-45 Killer E3000 Gigabit ethernet port as do all the Alienware offerings.

Pricing & Availability

The Alienware Area 51m R2 will be available globally starting on June 9, 2020 starting at USD$3,049.99 (MYR13,202.69).

The m15 and m17 will be available globally starting on May 21, 2020. The Alienware m15 is priced starting at USD$1,499.99 (MYR6,493.10) while the m17 will be priced from USD$1,549.99 (MYR6,709.54).

The Auroro R11 wil be available from May 13, 2020 with prices starting at USD$1,129.99 (MYR4,891.26). Alienware mentioned that there will be additional configurations available starting May 28, 2020 for as low as USD$879.99 (MYR3,809.12).

Only the m15, m17 and Aurora R11 will be available in Malaysia. The m15 R3 will be available starting 22 May, 2020 with prices starting at MYR9,899. The m17 R3 will be going on sale at the same time with prices starting at MYR12,199 while the Aurora R11 will be available starting 30 June, 2020 with prices starting at MYR6,999.