Tag Archives: ADV

PR Newswire

Selling Simplified Appoints Thomas Koletas as Chief Growth Officer

Leave a comment

Koletas, an early pioneer of digital ABM, seeks to define the SSG vision and grow the company to full maturity. 

DENVER, July 19, 2021 — Selling Simplified Group, Inc. (SSG), a global leader in intelligent B2B demand gen, announced today the appointment of Thomas Koletas as Chief Growth Officer. 

Selling Simplified announces Thomas Koletas as Chief Growth Officer.
Selling Simplified announces Thomas Koletas as Chief Growth Officer.

Koletas brings more than 20 years of experience aligning sales, marketing, customer success, and product teams in both SaaS and MaaS startups. 

Most notably, Koletas served as principal and Chief Revenue Officer at Madison Logic based in New York, NY. During his eight-year tenure at Madison Logic, Koletas and his team were responsible for generating exponential revenue growth through media development, marketing automation, and analytics enhancements, eventually leading to the company’s acquisition in 2017. 

Prior to joining SSG, Koletas was Global SVP of Digital ABM at MRP. He also serves as advisor & consultant to multiple data and AdTech companies in the U.S. 

"Tom’s proven track record as a growth consultant and digital pioneer is just what we need at SSG," said CEO and President Michael Whife. "We are excited to have Tom on the executive team, and I’m confident in his ability to grow our organization." 

At Selling Simplified, Koletas is focused on growing the company’s products and expanding its service into new regions and verticals. He also hopes to add insights to SSG’s list of core capabilities, alongside digital lead gen and programmatic advertising. 

"We’re on a super-growth trajectory because the market is responding to the fact that our high-quality data and 100% digital methodology drives better results than traditional lead gen vendors." said Koletas.  

Based in New York, NY, Koletas is responsible for leading SSG’s marketing, support, and sales teams. He continues to call on his diverse experience to chart and execute the growth of the company and contribute to its trajectory to surpass 100% YoY growth in 2021. 

"I’ve helped businesses grow into maturity before, so I’ve seen how this movie is made," he said. "The prevailing plot shows that B2B marketers want more than intent data. They want qualified engagement that they can measure. That is exactly what SSG offers, and I am here to help as a Producer."

Related Links :

http://www.sellingsimplified.com

PR Newswire

Verticurl and Startup-O Announce Strategic Partnership

Leave a comment

Partnership creates opportunity to access professional business development capabilities at scale

SINGAPORE, July 19, 2021 — Verticurl (A WPP Company) and Startup-O are pleased to announce they have entered into a strategic partnership combining Verticurl’s leading Marketing Technology Services capabilities with Startup-O’s global online platform for discovering, investing and scaling post-revenue startup technology ventures.

With B2B technology startups proliferating, early stage founders face a constant challenge to stand out from the crowd, grow their revenues and achieve the goals of their venture capital investors. In most cases, progress against these goals is self-driven or with the support of personal networks that are limited by the reach of the teams and individual investors. The Verticurl and Startup-O partnership creates the opportunity for founders to access professional business development capabilities at scale, with experienced resources that are normally the preserve of large corporations, and with a commercial model that recognises the constraints of early-stage companies.

"Verticurl was founded specifically because we knew technology was going to disrupt the marketing industry and we wanted to be at the front of it. Similarly, through our ongoing engagement with leading Corporates around the world, we see first hand the impact that new technologies are having on all Industries. As a marketing services innovator, it’s natural that we play a part in building the next generation of disruptors, but we needed an effective means to discover and engage with them, and that is what the partnership with Startup-O provides" said Ab Gaur, CEO of Verticurl. "Having seen the portfolio of companies that Startup-O has selected from its global platform of over 2000+ startups, and how it already engages with proven entrepreneurs and industry veterans, we are excited by the synergies this partnership will generate."

"Whether you are an early stage founder, or an established local player looking to expand across borders, building momentum is hard. We initially created Startup-O Edge to give deserving founders the ‘edge’ in their business development through our network of 100+ experts that have access to decision makers at 250+ Corporates. While access to these decision makers has delivered an immediate step change in business development capabilities for startups, our partnership with Verticurl creates a new set of capabilities that Startup-O Edge provides to founders" said Anuj Jain, CEO and Co-Founder of Startup-O.  "Startup-O was founded to provide founders with merit based access to the resources they need to succeed. Delivering access to a renowned marketing technology services agency, is another major milestone in delivering our vision."

To learn more, visit http://www.verticurl.com and https://www.startup-o.com.

About Verticurl
Verticurl provides marketing technology services to help multinational brands implement, optimize and operate digital platforms at scale.  Acquired by WPP’s Ogilvy in 2013, the company operates in over 20 countries and staffs more than 1,200 marketing technology professionals worldwide.

About Startup-O
Startup-O is a global startup platform for assessments, investments, and cross-border business scaling.  The platform discovers deserving founders and helps them build world-class companies with venture capital and global networks.

Contact: Alicia Houston
Phone:  13308838246
Email:   alicia.houston@verticurl.com

Related Links :

Home
PR Newswire

ucfunnel Adopts Unified ID 2.0

Leave a comment

ucfunnel joins advertising leaders to help solve for future of identity

SAN FRANCISCO, July 16, 2021 — ucfunnel, a leading Smart Media programmatic solution provider, has announced that they have adopted Unified ID 2.0, a new collaborative, industry-wide approach to internet identity. Initially developed by The Trade Desk, Unified ID 2.0 has been designed from the consumer’s perspective, with the goal of upgrading privacy and control for consumers, while preserving the value of relevant advertising. The new ID solution is an upgraded alternative to third-party cookies and will be open source.

Unified ID 2.0 has been submitted to IAB’s Tech Lab to allow the digital framework to be open source and has gained rapid adoption across the advertising ecosystem, among publishers, media buyers and technology providers.

Currently, ucfunnel partners with Smart TVs powered by MediaTek, including Express Luck, Caixun, RCA, SANSUI, Skyworth, Coocaa, Bella, and the leading CTV portal company NetRange. ucfunnel believes that Unified ID 2.0 will enhance the scope of dynamic advertising for marketers, accessing ad spaces on their Premium Streaming VoD content. Accompanied with ucfunnel’s validated Consent Management Platform (CMP) for CTV approved as TCF-compliant by the IAB Europe, the combination maximizes ucfunnel’s capability to offer a total solution that can lead to privacy-centric results and advanced ad performances.

"We are glad to be working with industry leaders to support the advancement and development of a new industry standard by supporting Unified ID 2.0. We believe the solution will drive more engagement, as well as upgrade and improve the connections between marketers and audiences in the entire ad ecosystem to ensure that marketers can contribute to the valuable user journey," said Ryan Chou, Co-founder and COO at ucfunnel. "Working with leading global CTV and Smart TV partners, we will be able to leverage more global CTV content that audience love, while delivering relevant ads. Using Unified ID 2.0, publishers will have clearer insights into what content their users enjoy in order to offer better viewing experiences. Advanced quantifiable results can also be leveraged through our SSAI solution and customization capability. We look forward to continuing our stellar relationship with our publisher, reader and advertiser partners spanning the globe in the Smart Media ecosystem."

"ucfunnel is our first regional SSP partner focused on Taiwan, Hong Kong, Korea and Southeast Asia that supports Unified ID 2.0. We are delighted to partner with local industry leaders as the industry takes a step forward to the future of the open internet," said Douglas Choy, Senior Director, Inventory Partnerships, The Trade Desk. "With ucfunnel supporting Unified ID 2.0, it represents the entire ecosystem coming together to work to create a better, more privacy-conscious internet across devices and platforms. We’re excited to see the ID scale and grow further."

About ucfunnel

ucfunnel, a global Smart Media programmatic solution provider, helps media and publishers leverage content and generate value by strategically showcasing their inventory across devices, especially in the Smart Media ecosystem. ucfunnel has established end-to-end media marketing solutions for Ad Exchange, SSP, and DMP using IAB Tech Lab certified OM SDK. This total AI solution serves up to 150 billion bid requests monthly by partnering with over 50,000 publishers across the globe, especially in the US, APAC, LATAM and MENA markets. ucfunnel teams with global buy side partners while also providing 24/7/365 technical and business support to grow with them across devices and ad formats. The variety of offerings includes Web, App, DOOH, IoT, OTT, STB, CTV, audio, standard, custom and high impact ad formats. ucfunnel operates across regions at a global scale, optimizing current products and working with partners like The Trade Desk on new product development and growing the ecosystem together. For more information, please visit https://www.ucfunnel.com.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

About Unified ID 2.0

Unified ID 2.0 is a next-generation identity solution that is a soon-to-be open-source digital framework. With initial development led by The Trade Desk, Unified ID 2.0 is the result of a broad collaboration of publishers, buyers and technology providers across the industry. It serves as an alternative to third-party cookies that aims to improve consumer transparency, privacy and control while preserving the value exchange of relevant advertising across channels and devices.

Prebid.org, the independent organization designed to ensure and promote fair and transparent marketplaces across the industry, has agreed to serve as operator of Unified ID 2.0. Prebid will begin this role in the second half of this year.

ucfunnel contact:
Chih-Chi Wang
pr@ucfunnel.com

Related Links :

https://www.ucfunnel.com

PR Newswire

SILVERCAST is Bringing the First 3D Digital Media Art WHALE to Times Square

Leave a comment

NEW YORK, July 16, 2021 — SILVERCAST Media, a premier Out of Home advertising company operating high-profile outdoor media across the United States, will be showcasing groundbreaking, first-of-its-kind, 3D digital art on SILVERCAST’s digital spectacular located in the heart of Times Square for the public to enjoy.

Appearing on SILVERCAST’s 30,000 sq. ft. iconic Times Square digital spectacular known as "Big Kahuna" will be a media art execution titled WHALE. Illuminating the pedestrian plaza, the public media art display will transform the enormous screen into a hyper-realistic, undulating ocean environment occupied by a massive blue whale. The whale is made of water and will move freely and harmoniously among the waves.

SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021. WHALE can be seen for 60 seconds every half hour starting at 12 p.m. each day and ending at midnight. SILVERCAST’s Big Kahuna is located on Broadway, stretching a full city block from 45th Street to 46th Street.

SILVERCAST partnered with Seoul-based digital design company d’strict to showcase WHALE to the public. The creator of WHALE is a’strict, a media artist unit formed by d’strict. With a heightened commitment to the social functions of art, a’strict designed the project with the objective of creating spaces for rest and relaxation for a wide global audience. 

Gary Grossman, Co-Founder of SILVERCAST Media, said, "We are thrilled to partner with d’strict in bringing this 3D public art creation to the world’s largest stage, Times Square. New York is thriving and we want to play a small role in encouraging New Yorkers, and those visiting, to enjoy the excitement and feel of being out on the streets of NYC."

Sean Lee, CEO of d’strict, said, "We’re in July when summer is at its peak. I hope that people will be able to blow away the heat for a while through the surreal movement of whales made of water and huge waves in Times Square, the heart of New York. Also, I’d like to thank SILVERCAST for planning this meaningful project together and for their consideration while producing the work."

About SILVERCAST Media: SILVERCAST Media is an NYC-based media company specializing in outdoor advertising in the form of premier digital and static oversized billboard spectaculars. Founded in 2016, SILVERCAST Media continues its growth with a focus on high-profile outdoor media assets in the United States.

For more information please contact Gary Grossman, Co-Founder of SILVERCAST Media at gg@silvercast.com/212-634-0982.

Related Images

image1.jpg

PR Newswire

Futurity Brands Limited Announces Appointment of Chief Executive Officer in China

Leave a comment

The Board is pleased to announce the appointment of Mr. Zhu Jianshi as the Chief Executive Officer of FUTURITY BRANDS CHINA with effect from 8 July 2021.

HONG KONG, July 8, 2021 — Futurity Brands Limited announced today the appointment of Mr. Zhu Jianshi, as Chief Executive Officer of Futurity Brands China. Stan Wan, Futurity Brands Chairman and Group CEO, said: "After a rigorous search, the Board concluded that Mr. Zhu’s expertise and considerable experience in the licensing, fashion and retail sector, along with his exemplary track record of achievements as a CEO and COO made him the outstanding candidate for the role. Mr. Zhu is an accomplished leader and has consistently demonstrated throughout his career the ability to innovate and introduce high performance strategies in challenging environments yielding impressive growth and significant value creation. I look forward to his partnership in China to create a new chapter of success for the Futurity Brands Group."

About Futurity Brands

Futurity Brands is a purpose driven, end to end lifestyle brand management company focused on serving brands that can create a better tomorrow. Through its acquisition, licensing, distribution, design and strategic supply chain capabilities, Futurity Brands aims to deliver long term value by investing in brands and innovation that will provide consumer-centric solutions to global challenges. www.futuritybrands.com

PR Newswire

Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign

Leave a comment

Reckitt’s first multi-brand regional Super Brand Day on Shopee equips shoppers with health, hygiene, and nutrition tips along with exclusive deals

MANILA, Philippines, June 18, 2021  — Reckitt, the global leader in health, hygiene and nutrition, partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan to launch its first "Protection Starts Within" regional initiative held across six markets. This collaboration aims to help families better protect their health and well-being by sharing educational content and tips on health, hygiene and nutrition. It will be launched on 21-23 June as part of Reckitt’s Super Brand Day campaign in the Philippines, where shoppers can also access Reckitt’s wide portfolio of family care essentials on Shopee Mall.

Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign
Reckitt and Shopee support Filipinos in fight against pandemic with ‘Protection Starts Within’ campaign

As the battle with COVID-19 persists, families are still placing high importance on upholding strict hygiene standards and ensuring proper nourishment is provided for. In times like this, more are turning to brands they can trust to meet their daily needs. Lysol driven by its "Disinfect to Protect" mission, continues to educate the importance of daily disinfection and make its line of surface disinfectants and multi-action cleaners accessible to its consumers.                     

To meet the growing demand for health, hygiene, and nutrition products online, Reckitt is constantly innovating to ensure that shoppers get the best experience from the brand. The brand will also educate customers about protecting and nourishing the family with Enfagrow A+ Four NuraPro, Lactum 3+6+ and Lysol on Shopee Live. They will also share exclusive product tips and best practices for family protection through an educational microsite. From June 21 – 23, twenty lucky viewers on Shopee livestreams will stand the chance to win P300 off vouchers which they can use as they shop.

Muksitul Islam, ASEAN eCommerce Director at Reckitt, says, "We have seen the tremendous growth of our business online and are committed to serving the needs of customers. Reckitt is proud to partner Shopee in our regional Super Brand Day to reach more consumers across the region and in the Philippines. They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfagrow Four, Lactum 3+6+, and Lysol that will help meet their needs. Through Shopee’s engagement tools, our customers can also look forward to learning valuable tips on Reckitt’s products, as well as best practices through a fun and engaging way."

Martin Yu, Director at Shopee Philippines, says, "We understand that many people are still worried about the pandemic, and more are staying home to shop online for essentials. As part of the 7.7 Mid-Year Sale to give shoppers greater value, we’re glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their home. As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need."

From 21-23 June, Reckitt will roll out exclusive COVID-19 household protection deals on Shopee Mall, providing shoppers with the best value and deals on their entire portfolio of brands, including:

  • Exclusive Bundle Sets: Reckitt is offering special gifts with purchase on their nutrition essentials to protect and nourish your entire family.
  • Earn more savings with EnfaMama Elite Rewards Loyalty Program: Sign up for free and get 500 points sign-up bonus, member exclusive vouchers and bonus points with every purchase from the official store on Shopee Mall. 

Find out more about Reckitt’s Protection Starts Within campaign here.

Download the Shopee app for free on the App Store or Google Play Store.

About Reckitt

Reckitt is a global leading consumer health, hygiene and nutrition company. Driven by a purpose to build healthier lives and happier homes, Reckitt has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, our global brands help people live healthier, happier lives.

Reckitt’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 Reckitt employees worldwide.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

PR Newswire

Axxel Marketing Continues to Passionately Serve their Customers Amidst COVID-19 by Launching a Unified Mobile Platform Built by HokuApps

Leave a comment

New Mobile Platform Transforms All the Aspects of Axxel’s Business Functions like Procurement and Inventory System to Streamline Digital Sales

SINGAPORE, June 15, 2021 — One of the largest corporate gift suppliers in Singapore, Axxel Marketing, strives to provide the best solutions and services for its customers every time. They have created unique, meaningful, and impactful brand experiences for over 2,500 clients and delivered more than 200,000 gifting products to date. Managing more than 2,000 SKUs of gift products with over 65,000 square feet of the warehouse is a feat of organizational skill. When the company felt the need to convert operations to a purely digital model, they partnered with Singapore-based HokuApps, a global player in next-generation enterprise mobility services, to create a powerful and efficient mobile platform that has driven Axxel’s digital transformation. The timing was perfect because with the restrictions of COVID-19, having a unified online platform allowed Axxel to continue serving its customers without any disruptions.

Axxel Marketing has consistently seen rapid growth over the years, thanks to the support of their clients in various industries and countries. Driven by passion and commitment to serve from the heart, they believe in going the extra mile to provide a professional service alongside quality gift products. In the pursuit of creating this experience, they dedicated themselves to enhancing Axxel’s value-added services.

Working with HokuApps as their technology partner, Axxel Marketing, built a robust mobile application that brings order to every aspect of the company’s operations. It enables sales teams to easily manage their stock and sample inventory while also serving as a knowledge base to review items that were featured during sales or exhibitions. The app serves as a bridge between the sales and procurement teams for fast and accurate communications. It has also enhanced Axxel’s warehouse system by tracking the sales and sample activity for various items in addition to ID numbers, inventory, and location.

"The Hoku Apps team has been very helpful and diligent in their work, continuously fixing any bugs that might arise after the app was launched," said Jonathan Yang, CEO of Axxel Marketing. "Our Project Manager from HokuApps, Paresh, is very helpful and patient with us and our requirements. Their mobile platform has greatly streamlined our business processes, improved efficiency, automated process flow, knowledge management, and inventory transfers."

"We appreciate the opportunity to assist Axxel Marketing with its extensive digital upgrades," said Nand Kapoor, Director of HokuApps. "Our goal is always to produce a product that unquestionably boosts efficiency and reduces labor."

About HokuApps

HokuApps is the fast-growing rapid application development platform that empowers organizations to develop innovative technology solutions incredibly fast. With a cutting-edge automated development engine, HokuApps can build custom solutions for any part and any size of the business 10X faster and at a fraction of cost. This technology platform has enhanced mobile and data integration capabilities to enable companies to speedily deploy mobile and web applications. HokuApps empowers organizations to usher in their digital transformation journey to better engage with customers, partners, and employees.

PR Newswire

MessageMedia announces new integration for HubSpot for integrated text messaging

Leave a comment

The partnership delivers the only five-star certified SMS app to the HubSpot sales and marketing community

DENVER, June 4, 2021 — Global business messaging provider MessageMedia (www.messagemedia.com) has launched SMS for HubSpot (https://ecosystem.hubspot.com/marketplace/apps/marketing/marketing-automation/messagemedia-218459), an integration with the leading CRM platform for scaling companies and has joined HubSpot’s App Partner Program as an app partner with a certified integration.

With an increasing rise in email clutter and marketing noise, SMS cuts through with 90% read within 90 seconds (http://www.oracle.com/us/dm/omc-wp-mme-mobilemktg-15-4121699.pdf). There is a growing demand for hyper-personalized communications received in real-time, that truly engages.

The SMS for HubSpot integration, available globally, provides marketers with the ability to gain a single view of their customers through personalized cross-channel campaigns, all from within HubSpot’s CRM platform. HubSpot users can seamlessly add the cut-through of SMS reminders, confirmations, promotions and more to extend the effectiveness of their communications and marketing strategies.

Paul Perrett, Chief Executive Officer at MessageMedia said, "The need for businesses to be agile and adjust to changing customer behavior and preferences is greater than ever.

"We’re thrilled to launch SMS for HubSpot and to have our integration certified in their App Partner Program as we continue to help businesses around the world drive greater ROI, strengthen customer relationships, and increase referrals while saving time and money," said Mr Perrett.

To become a certified integration, integrations are required to meet specific criteria from HubSpot to successfully service and manage clients using the platform. SMS for HubSpot has also been featured as part of HubSpot’s exclusive Workflows app collection.

"At HubSpot, we’re always looking for innovative companies to bring into the HubSpot ecosystem," said Scott Brinker, VP of platform ecosystem at HubSpot. "We’re excited to have MessageMedia as a member of our App Partner Program and are confident they’ll bring meaningful value to our customers."

Last year, leading ecommerce retailer Vinomofo started using the MessageMedia and HubSpot integration to win back customers who had stopped purchasing wine for up to 12 months. Previously, they had used email campaigns but wanted to avoid relying solely on one form of customer communication. They decided to streamline and integrate all marketing and communication tools and processes into a single solution – HubSpot’s all-in-one connected platform.

Using SMS for HubSpot, Vinomofo was able to create automated workflows that segmented their customer base based on their last purchase dates, then send and track SMS activity within the one platform. Adding text messaging to their marketing toolkit achieved greater cut-through and re-engagement with customers they hadn’t been able to reach before. This resulted in a 50% increase in recovered customers, 21% more customer conversations, and 120x return on investment.

"We chose SMS in addition to email to help reduce churn because it allows us to reach more customers which creates better cut-through and engagement for our campaigns," said Mariano Favia, Head of Marketing at Vinomofo.

About MessageMedia

MessageMedia (www.messagemedia.com) is a global messaging provider that helps businesses of all sizes — from SMBs to enterprise-level — better connect with customers. With 90 per cent of messages read within 90 seconds and more than 65,000 customers worldwide, MessageMedia drives business success by creating engaging mobile experiences that customers love. With offices across the United States, Australia, United Kingdom, and New Zealand, MessageMedia is the number one choice for easy and engaging global business messaging.

Related Links :

http://www.messagemedia.com

PR Newswire

Dable Partners with 3,000 Premium Media in Asia, Exceeding 5 Billion Monthly Page Views

Leave a comment

-In light of its Series C investment, Dable will aggressively expand its service regions-

SEOUL, South Korea, June 2, 2021 — Dable, a leading global content discovery platform, announced that the number of partnered premium media in Asian countries and regions including Taiwan, South Korea, Japan, Indonesia, Vietnam and Malaysia surpassed 3,000 in number and exceeded 5 billion monthly page views.

Dable provides ‘Dable News’ and ‘Dable Native Ad’ that recommends personalized contents and ads by analyzing the consumed content and behavior of media site visitors.
Dable provides ‘Dable News’ and ‘Dable Native Ad’ that recommends personalized contents and ads by analyzing the consumed content and behavior of media site visitors.

Dable, based in South Korea, is a media tech company that owns world class big data processing and personalized technologies. Dable provides ‘Dable News’ and ‘Dable Native Ad’ that recommends personalized contents and ads by analyzing the consumed content and behavior of media site visitors.

‘Dable News’ is a content recommendation solution that recommends content the visitor may be interested in through embedded widgets such as ‘Content you may like’ found on the right/bottom of the media website. It helps to improve the media’s competitive advantage by increasing content consumption and dwell time. ‘Dable Native Ad’ exposes advertisements in a design that matches the surrounding contents in the content recommendation area. It produces high performance by capturing the attention of users without disrupting their access to content.

Dable has partnered with top media in Asia such as Taiwan: ETToday – top tier traffic news group, LTN – one of most long-standing media, NowNews – one of most trusted media groups, South Korea: Chosun Ilbo – No.1 publisher, KBS – a leading public media, Indonesia : Liputan6 – part of the largest and most trusted media group, Suara – an independent online news portal, JPNN – the widest network media, Vietnam: Thanhnien – one of the most trusted media publishers, Tienphong – one of the oldest media publishers, Malaysia: Utusan Malaysia – the oldest Malay language news publisher, and Chinapress – the most influential Chinese news publisher.

Dable collects and analyzes 22 billion media logs from about 500 million Asian users per month. Dable recommends content to 5 billion websites each month, and over 100 million page views are generated through Dable’s platform.

Dable boasts excellent technology enough to win competitions with the world’s best companies. Dable owns a data platform that can manage big data reliably and efficiently, a personalization platform that determines the user’s interests and recommends content accordingly, and a widget A/B testing platform that finds the UI that is best optimized for media in both PC and mobile settings.

Dable was awarded the K-Global DB-Stars Grand Prize in 2015, the Korea Online Advertising Grand Prize in 2016, the TIPS Award Grand Convention in 2017, the B2G Ministry of Science and ICT Grand Prize in 2019, and the Ministerial Citation of Ministry of Science and ICT for ‘Data’ in 2020 and has been recognized for its excellent technology.

"Dable is a tech-based startup founded by key personnel who developed South Korea’s first ever big data-based product recommendation platform. Dable was able to surpass 3,000 media partnerships in Asia in a short time thanks to Dable’s excellent technology and expertise of operating a personalized content recommendation platform for over 10 years," said Chaehyun Lee, CEO of Dable. "We expanded our partners by showing how our recommendation solution contributes to increased click-through rates or page views per person whenever we partnered with a new media as well as providing better performance than our competitors through A/B testing."

Dable recorded an average annual sales growth of more than 50% since its establishment in 2015 driven by its rapid growth in the Asian market. Currently, Dable is the most used personalized recommendation platform in Korea, Indonesia and Vietnam. In Taiwan, the sales tripled over the past year whilst Malaysia recorded an average monthly sales growth of 30% and is growing rapidly. Dable also recently ranked 46th place out of the top 500 Asia-Pacific High-Growth Companies announced by the Financial Times of the UK, and proved its growth potential by ranking 1st in the media category.

Dable, which succeeded in its US $12 million Series C investment earlier this year, expects to accelerate its global market expansion. Dable began offering services to Hong Kong, Thailand and Singapore and will further expand into mainland China, Turkey and Australia this year. Also, based on its success in Asia, it hopes to provide services to the US and Europe.

Lee added, "Dable will expand its service area more aggressively with the goal of becoming the No.1 content discovery platform. We will provide the best service that is tailored to each region’s characteristics through active recruitment of local personnel and close cooperation with local companies. In addition, we will lead the market through continuous technological innovation."

Media Enquiries:

Eunjin Kang, PR manager
press@dable.io

Related Links :

Home

PR Newswire

Huawei Mobile Services Partners with Swrve to Bring Leading Customer Engagement to Huawei Users

Leave a comment

The Swrve SDK integrated with Huawei Push Service is now available for Swrve customers and worldwide developers.

SHENZHEN, China, May 13, 2021 — Huawei, the leading global technology company, has partnered with Swrve, a leading marketing and customer experience platform, enabling global enterprises to engage with Huawei mobile users through Huawei Push Service which is integrated within the Swrve SDK.

"We are excited to extend our real-time marketing and customer experience platform for mobile, web, and TV to Huawei platforms and devices. Swrve customers will now have the ability to deploy powerful push and in-app messaging experiences to reach Huawei consumers with experiences that are dynamically personal and built around the individual to measurably deepen relationships," said Lisa Cleary, CEO at Swrve.

Swrve, a 2020 Gartner Magic Quadrant Leader for Mobile Marketing Platform, provides a world leading set of mobile-first capabilities such as push notifications, in-app experiences, and embedded experiences for enterprise companies to interact and engage with their users.

Partnership creates unique, intuitive, and premium experiences for customers globally

The partnership between Swrve and Huawei opens the door for brands and manufacturers to build a mobile-first direct-to-consumer relationship with just one engagement tool without compromising multi-platform push channels.

"At Swrve, we understand the importance of delivering a truly great customer experience without compromise across all devices and platforms,” Lisa explains. "The partnership between Swrve and Huawei opens the door for global brands to further connect directly to consumers with powerful experiences at global scale."

Huawei is committed to forging strong partnerships with leading platforms, providing brands with the tools and expertise to create unique, intuitive, and premium experiences for their customers while growing their business. With Swrve joining the HMS ecosystem, their easy-to-use SDK is now available for brands to enable push services and deliver relevant and customised services to their customers quickly.

For more information, please visit Huawei Ecosystem Partner Site and Swrve SDK integration guide.

About AppGallery –Top 3 Global App Marketplace

AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider "1+8+N" strategy at Huawei.

Our vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users’ privacy and security while providing them with a unique and smart experience.

About Swrve

Swrve is the leading marketing and customer experience platform for mobile, web, and TV, helping leading enterprises connect with their mobile-first customers to create lasting and valuable relationships. World leading brands such as Playrix, Sony Pictures, and Telefónica use Swrve to identify, predict, and anticipate the needs of customers with real-time behavioral data across mobile, web, and TV apps. Learn more at swrve.com or follow us on Twitter and LinkedIn.

 

Related Links :

https://consumer.huawei.com