More than one in five OTT users surveyed hadn’t watched traditional TV at all in the three months prior to the survey Almost 9 in 10 viewers will watch ads in exchange for free programming via OTT 65 percent expect…
ISSA and INFORMA Markets Solidify Partnership in China Asia’s Flagship Cleaning Industry Event
SHANGHAI, Feb. 4, 2021 — ISSA and Informa Markets have solidified a strategic partnership to serve the Chinese global cleaning industry through the launch of an ISSA Pavilion at Informa’s China Clean Expo. More than 35,000 industry leaders and 600+ companies from around the globe are convening at the China Clean…
Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of Video Advertising
Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform SINGAPORE, Feb. 4, 2021 — Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection…
Acorn International Completes Going Private Transaction
SHANGHAI, Jan. 30, 2021 — Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a leading marketing and branding company in China, today announced the completion of its merger (the "Merger") with First Ostia Port Ltd., a Cayman Islands exempted company (the "Controlling Shareholder"), pursuant to the previously announced definitive Agreement and…
Insider is the preferred partner for Messaging & Experiments as Mixpanel sunsets mobile A/B testing
Mixpanel is sunsetting messaging and mobile A/B testing and has named Insider a preferred partner to transition Mixpanel customers to a new home for tailored customer messaging and experimentation capabilities. SINGAPORE, Jan. 29, 2021 — Insider, the world’s first integrated Multichannel Growth Management Platform (GMP), becomes Mixpanel’s preferred global partner for…
Acorn International’s Shareholders Approve Going Private Transaction
SHANGHAI, Jan. 22, 2021 — Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a leading marketing and branding company in China, today announced that at an extraordinary general meeting of shareholders (the "EGM") held today, the Company’s shareholders voted in favor of, among other things, the proposal to authorize and approve…
SoftBank Ventures Asia-backed Global Localization Service Iyuno Media Group Acquires SDI Media
Creating the Media and Entertainment Industry’s Most Comprehensive Global Localization Services Company LOS ANGELES, Jan. 22, 2021 — Iyuno Media Group, a market leader in localization services to the media and entertainment industry, announced today that it has entered into an agreement with Imagica…
SAI Digital announces full-service agency expansion with Digital Marketing and Intelligent Commerce in 2021
HO CHI MINH CITY, Vietnam, Jan. 19, 2021 — SAI Digital – an Asia-Pacific focused Digital Agency that specializes in Enterprise eCommerce and Customer Experience technologies, announces full-service agency expansion in 2021. The addition of Digital Marketing and Intelligent Commerce to its service portfolio, will further fulfill its ambitious goal of…
Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making
Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data LONDON, Jan. 14, 2021 — Native SaaS retail mobile app platform, Poq, today announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer….
SSG’s Strategic Move into Tokyo Cements Their Status as APAC’s B2B Demand Gen Leader
CEO & President Michael Whife "honored and humbled" by the privilege to bring innovative marketing solutions to the region TOKYO and DENVER, Jan. 12, 2021 — Selling Simplified Group, Inc. (SSG), announced today the opening of its Tokyo, Japan office, marking the company’s 11th location in Asia Pacific and further establishing the company…