Qatar Airways is pushing boundaries again. Having already made a name for itself in the aviation industry for its exceptional service and innovative approach to travel, the airline is now leveraging generative AI (Gen AI) in its latest ad campaign. The first-of-its-kind campaign uses the power of Gen AI to allow for a more interactive approach to advertising. The “AI Adventure” campaign offers viewers the unique opportunity to become the star of the film, immersing themselves in a personalized and interactive experience.
This innovative campaign marks a significant milestone for Qatar Airways, as it uniquely engages with the public. It is also allowing Qatar Airways to push boundaries when it comes to technology and customer engagement by allowing viewers to step into the role of the protagonist.
The campaign utilizes advanced AI technology to seamlessly integrate viewers into the film’s narrative. By uploading a photo, viewers can see themselves seamlessly integrated into various scenes, becoming the star of their own adventure with facial recognition technology and Gen AI. This personalized touch adds a unique and engaging dimension to the campaign.
If you’re interested in having your own “AI Adventure”, you can visit flyqatar.com and create your own version of the groundbreaking ad. Once done, you can even share it on social media and show off your adventure.
In a surprising turn of events, Google has announced it will not be phasing out third-party cookies in its Chrome browser as previously planned. This decision comes after years of back-and-forth discussions and industry concerns about the potential impact on online advertising.
For those unfamiliar, third-party cookies are small data files placed on your browser by websites you visit. These cookies track your browsing activity across different sites, allowing advertisers to build profiles of your interests and target you with personalized ads. Privacy advocates have long criticized third-party cookies for being intrusive and a violation of user privacy.
In 2019, Google introduced its Privacy Sandbox initiative, aiming to develop alternative methods for interest-based advertising without compromising user privacy. Initially, Google planned to phase out third-party cookies entirely by 2022. This deadline was subsequently pushed back to late 2024 due to technical challenges and industry feedback.
The potential removal of third-party cookies caused significant anxiety within the advertising and publishing industries. Many businesses rely on these cookies for targeted advertising, a major source of revenue. Concerns were raised regarding the effectiveness of alternative methods proposed by Google and the potential for a decline in ad revenue for publishers.
Google’s decision to maintain third-party cookies signifies a shift in its approach. In a blog post on July 22nd, 2024, Anthony Chavez, vice president of Google’s Privacy Sandbox initiative, stated, “We are proposing an updated approach that elevates user choice.” While details remain scarce, this suggests Google will focus on user control over how their data is used for advertising purposes.
While Google’s reversal on third-party cookies provides some clarity for advertisers and publishers, questions remain. The specific features of the “updated approach” emphasizing user choice have yet to be unveiled. It’s unclear how this new approach will balance user privacy with the needs of the advertising industry. Additionally, it’s uncertain whether regulatory scrutiny from governments will impact this decision.
For now, users can expect to continue seeing targeted ads based on their browsing activity. However, it’s possible that Google will introduce new features in Chrome that allow users more control over how their data is used. This could potentially involve enhanced settings for managing cookies or opting out of personalized advertising entirely.
The debate surrounding third-party cookies has highlighted the ongoing tension between user privacy and targeted advertising. While Google’s decision provides a temporary reprieve, the search for a more privacy-focused approach to online advertising will likely continue. The development and adoption of robust alternatives to third-party cookies will be crucial for shaping the future of the online advertising landscape.
Google is taking steps to enhance privacy protections and personalisation when it comes to the ad experience on their platforms. Yes – it’s not everyday that you see these two things in the same sentence but Google is trying to make them go hand in hand with their new My Ads Center.
The new My Ads Center will be rolling out to users around the world today. With Google’s new My Ads Center, users will be given more control of their ads experience on Google platforms than ever before. In fact, Google is providing the option to remove ad personalisations all together. However, they note that this option will not turn off ads, it will just serve less relevant ads.
So, how does My Ads Center affect user experience moving forward? It’s pretty simple, you will see ads that are relevant to you on your terms. At least that’s what Google is working towards. You will be able to remove ad categories that are irrelevant to you or that can potentially be emotional triggers. This includes categories like child bearing, weight loss and more. This also applies to brands. You’ll be able to remove brands that you don’t want to engage with.
My Ads Center also allows you to decouple your experience on Search, YouTube and more. This allows you essentially remove a dimension of information that Google’s algorithm uses to personalise your ads. Let’s say you don’t want YouTube to feed into your ad personalisations, you will be able to simply remove your YouTube History from your personalisation. This also applies to categories like relationship status and more.
My Ads Center on mobile. (Source: Google)
Users will be able to access My Ads Center in the Ads Settings menu in their Google account. Inside, you will have multiple options to customise your experience including ad categories, brands and your recent ads. Using these, you will be able to start customising your ads across all of Google’s platforms.
Guaranteeing Privacy with Personalisation
Google is reiterating its commitment to protecting user privacy. The company is reiterating that they “follow a set of core privacy principles that guide what information we do and don’t collect. We never sell your personal information to anyone, and we never use the content you store in apps like Gmail, Photos and Drive for ads purposes. And we never use sensitive information to personalize ads — like health, race, religion or sexual orientation.”
The new My Ads Center is, according to Google, a step further in fulfilling its commitments to protecting user privacy. It is – to date – one of the most transparent experiences when it comes to showing users what data are being collected and how it is being used; at least when it comes to ads.
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