Sony Returns To One Flagship A Year
Sony’s Xperia Z4 smartphone (not to be confused with the Xperia Z4 tablet that was announced in MWC) was previously reported to be launched in MWC, if not sometime in early 2015. Well, those of you who hoped so, here’s a bad news. Seems that the upcoming flagships will not launch until summer, which is around June.
There’s not much we know about Xperia Z4 smartphone. We reported previously that it will have 5.2-inch display with Full HD 1080p resolution, running on 3 GB of RAM, and will have a brand new camera sensor. Recent reports have said otherwise.
Now, rumors claim that the phone will have a 5.5-inch Quad HD display with 4GB of RAM instead of 3GB, along with 32GB of storage and upgraded camera. Rumors also claim that we will get a Compact version and an Ultra version.
Also, based on the reports, Sony will be going back to their old strategy of launching one flagship every one year, instead of the half-year time frame previously. There will be a big stand-alone event during summer where all new flagships and lineups will be announced at one shot.
The reason behind this is to extend the life cycles of their smartphones, especially in Taiwan. General Manager of Sony Taiwan’s branch, Jonathan Lin, also wanted to shift the focus to mid-range and high-end devices.
According to Lin, most phones went into the last stage of their life cycle 3 to 6 months after the release of the phone. Lin explained that their purple version of the Xperia Z2 accounted for 40% of the devices sold in the country. Hence, he’d like to take advantage of that to limit releases of devices and introduces new colors of the phones gradually in gaining profit.
Although Lin specifically told that this is their plans for Taiwan only, we believe that this strategy can be applied globally. This could very well be one of the drastic changes that they have planned ahead, like how they had job cuts, due to a loss report last year.
So far it is only confirmed that the strategy is followed in Taiwan. The rest of the divisions haven’t responded to anything as of yet, but time will tell.