Sony launched its flagship smartphone, the Sony Xperia Z3 at IFA 2014. It did have some improvements over its predecessors but there as one thing missing. Sony decided to stick with a 1080p display screen for the device and we didn’t see any quad HD in sight.
According to the company’s Director of Xperia Marketing, Sony sees little benefit of a quad HD on a smartphone sized screen. It doesn’t see any major differences between using a 1080p screen and a quad HD screen. I guess the company thinks the screen on a smartphone is too small to notice a major improvement between the two.
Another point put forward was that with all the minor improvements made with the triluminous display, users don’t really need the quad HD display anyway.
The last argument by the company is understandable and revolves around battery life. You basically get better battery life and super high resolution displays with the 1080p instead of getting bad battery life for the price of small minute improvements with a quad HD display.
We struggle to concede with all of Sony’s points. It just sounds like the company is refusing to keep up with the changes around them. Whether all three arguments are convincing is yet to be seen. Let us know if you agree with Sony in the comment section below.