Shopee Sees 32% Increase in Online Searches for the Lunar New Year
Online shopping is becoming a common occurence among Malaysians nowadays, be they young or old. This shift from brick and mortar shops to a more e-commerce centric lifestyle has allowed platforms such as Shopee to flourish. While e-commerce is still in its early stages in Malaysia, the number of people who are turning to online shopping is steadily increasing together with the spread of products that the public look for on e-commerce platforms.
Over the past few weeks, Shopee, one of the biggest e-commerce players in Malaysia and Southeast Asia has experienced an uptick in the number of searches. The 32% increase in search traffic has been attributed to the then looming Chinese New Year Celebrations.
Of course, Shopee took the opportunity to analyse the data and figure out what Malaysian are shopping for this Lunar New Year. Broadly, the most popular searches this Chinese New Year can be categorised as Women’s Clothing, Mobile & Gadgets, Toys, Kids & Babies, Women’s Shoes and Women’s Bags.
The most popular searches of each category are:
|No||Category||Top Searches by Keywords|
|1||Women’s Clothing||Blouse, Jeans, Maxi Dress, Mini Dress, Cheongsam|
|2||Mobile & Gadgets||iPhone, Samsung, Smart Watch, Xiaomi|
|3||Toys, Kids & Babies||Girls Clothing, Boys Clothing, Baby Clothing, Tommee Tippee|
|4||Women’s Shoes||Shoes, Sport Shoes, Wedges, Sandals|
|5||Women’s Bags||Sling Bag, Bag, Purse, Backpack|
That said, the most popular searches are:
|No||Category||The Most Popular Items Sold|
|1||Women’s Shoes||Open-toe Heels|
|2||Toys, Kids & Babies||Baby Clothing Set|
|3||Home & Living||Tupperware Gift Set|
|4||Health & Beauty||Eye Makeup CNY Bundles|
|5||Groceries & Pets||Special Edition KitKat|
This increase in search and traffic on Shopee also coincides with their Chinese New Year campaign “Wang with Shopee” which is ongoing until the 25th of February. As part of the campaign, shoppers can get up to 90% discount on various items and take part in the Fortune Ang Pao Game for a chance to win RM8,888 in cash. Shopee will also be holding their first Pay Day Campaign from 26th to 28th February which will feature even more great deals as well as Shopee’s Laptop Fair.
Also published on Medium.