Following many companies, Samsung has posted their fourth quarter report recently. 2014 marks as an off year for Google as their profit shrunk by 32% as compared to 2013 figures. It is said that it has the lowest profit as of yet since 2011. This is reported due to a decrease in shipments of smartphones. Though, they still have posted about US$4.88 billion of profit in Q4 2014 – an increase as compared to the previous quarter.
This growth was linked to increasing and solid demands for memory products led by Device Solutions (DS), as well as increase of 20-nanometer mobile application processor (AP) supply. Not only that, Samsung’s Display Panel had strong demands and sales of LCD products. The increase in the average selling price due to limited supply and demand conditions in the industry has helped too, with more OLED product shipments. The increased sale of high-end products like Galaxy Note 4 allows the IT & Mobile Communications Division to recover their earnings.
Following their performance, Samsung is planning to ship more curved SUHD TVs in 2015. They will also focus on sales of their phones in countries such as India and China. Plus, they are planning to have a diversified portfolio with unique designs of wearable devices and will launch more new phones like Galaxy A. They will also be focusing on building more processors, as they are more likely to have the next Galaxy phones to use Samsung CPUs instead of Qualcomm.