The release of the Samsung S7 Edge is lauded by many as the turning point in the design language and style of Samsung’s flagships. The S7 Edge brought an edgy, sophisticated style which married both design, functionality and utility into a single, distinctive, signature style for Samsung. It through this revolutionary design that the South Korean manufacturer managed to steal many people’s hearts.
While the design of the S7 Edge, brought a sense of refinement, the technology within proved that style can come with substance. The top of the line processor paired with an amazing graphics engine and the crisp Super AMOLED display not only enhanced the functionality of the device but brought vibrancy and colour to the already stunning design. In addition, the Galaxy S7 edge piqued the curiosity of many with its catch phrase, “Rethink What A Phone Can Do”.
With such design prowess under their belt, it comes as no surprise that Samsung chose to collaborate with the Malaysian Official Designers Association (MODA) to help nurture the younger generation of designers. This year’s MODA Samsung Innovation Awards saw young designers rise to the challenge of designing garments inspired by the device’s titular catch phrase.
It comes as no surprise that the garments saw designers look to the future with edgy, futuristic designs not only inspired by the catch phrase but also the design language of Samsung’s signature device. Designers not only showed off their prowess in designing an array of the most beautiful and eye catching garments but also their creativity in incorporating the device in their runway. Models paraded their outfits complemented with creatively designed clutches, bags among other enclosures carrying an S7 edge immersed in water. Three designers were awarded the coveted MODA Samsung Innovation Award.
Official Press Release
Kuala Lumpur, 19 September 2016 – Technology makes a device useful. Design, meanwhile, makes it aspirational, enjoyable and has the power to make us do incredible things, pushing us to explore new and unprecedented possibilities. Put both fashion and technology together, and their distinctive elements combine into one perfect device that make the Galaxy S7 edge more than just a phone. The Samsung Galaxy S7 edge is most certainly more than a stunning-looking device – a crowning achievement in design and functionality, redefining the blend of style and substance.
The revolutionary smartphone made its runway appearance recently at the industry-acclaimed fashion show organised by MODA, aimed at nurturing up-and-coming Young Malaysian Designers. Inspired by Samsung Galaxy S7 edge’s motto “Rethink What A Phone Can Do”, the budding designers fused futuristic elements with fashion, narrating their creative visions into compelling creations. The result is a mesmerising collection ready for the runway.
Apart from the designers’ creations on the catwalk, Galaxy S7 edge devices also made a special appearance alongside the creations. Decked in unique fashionable wear from top to toe and clutching Galaxy S7 edge ingeniously encased in see-through water clutches and glass cases, the models strutted down the runway to showcase the many designs by young talented designers from various backgrounds.
At the end of the showcase, three teams’ creations stood out, earning themselves the coveted MODA Samsung Innovative Award and a Galaxy S7 edge each.
Created for today’s consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences. Reiterating that design is dynamic and is constantly changing like innovation, the Galaxy S7 and S7 edge are flawless representations of cutting-edge design and technology.
This year’s MODA fashion show marks yet another fruitful collaboration between Samsung and MODA in support of their initiatives in the local fashion industry to turn enterprising dreams into reality. With this, Samsung continues to embrace its vision to build a better tomorrow by investing in the future and offering opportunities to talented young people to encourage and enable creativity in their profession.
To experience perfect moments captured with the Galaxy S7, Samsung Malaysia Electronics is offering RM300 savings for the Galaxy S7 or Galaxy S7 edge, exclusively available on Galaxy Life app. Just head over to any Samsung Experience Store or Samsung authorised dealers, search for the deal in the app, swipe “Redeem” and make payment on the spot.